For the Fifth Year, U.S. Polo Assn. Partners with the 2023 Outsourcing Inc. Royal Charity Cup, Hosted by His Royal Highness, The Prince of Wales

West Palm Beach, FL, Jul 10, 2023 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its licensing partner in the United Kingdom, Brand Machine Group (BMG), announced that for the fifth year, it served as the Official Apparel and Team Sponsor for the 2023 Outsourcing Inc. Royal Charity Polo Cup. Held at the extraordinary Windsor Great Park, Flemish Farms' Guards Polo Club hosted the event on July 6 for the third consecutive year.

The U.S. Polo Assn. Polo Team was captained by His Royal Highness, Prince William of Wales, who competed in several games throughout the day against the BP Polo Team and Standing Rock Polo Team. Through athleticism and teamwork on the field, The Prince of Wales and his team played extremely well in the annual high-profile philanthropic event at Guards Polo Club.

"It is an honor for us to have the Prince of Wales as the captain once again for the U.S. Polo Assn. Team and for us to support the 11 beneficiaries through the sport of polo," said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. "As the Official Apparel and Team Sponsor for the Outsourcing Inc. Royal Charity Polo Cup, we continue to build the connection between the U.S. Polo Assn. brand, the sport of polo, and consumers in the United Kingdom."

U.S. Polo Assn. designed custom performance jerseys for all participating polo players, umpires, and flaggers. Attendees of the event received handcrafted silk U.S. Polo Assn. scarves, pocket squares, and special event caps. The annual event raised funds of over 1 million pounds and global awareness for 11 important charities that are supported by the Prince and Princess of Wales.

"Being part of the prestigious Outsourcing Inc. Royal Charity Polo Cup is an amazing opportunity to connect the United Kingdom and the sport of polo with U.S. Polo Assn.," said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. "We are incredibly proud to sponsor events with the Royal Family and raise awareness and funds for charitable causes around the globe through the sport of kings."

Guards Polo Club is considered one of the largest and most important clubs in Europe, in terms of membership and the number of grounds, and is one of only four polo clubs in the United Kingdom that stage elite tournaments, such as the Royal Charity Polo Cup. With a spectacular backdrop of Windsor Castle, the Guards Polo Club at Flemish Farms has 120 stables and two additional polo fields within Great Park. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969 and celebrates over six decades of premier polo.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport, and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN's broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About Brand Machine Group-United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories, including U.S. Polo Assn. With more than 40 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality products whilst championing the DNA of its brands. Visit Brand Machine Group.

Photo Credit: Helen Cruden

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Announced as Finalist for Best Sports Licensed Brand at 2023 Licensing International Excellence Awards in Las Vegas

West Palm Beach, FL, Jun 22, 2023 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is pleased to announce the brand's nomination as a finalist for the prestigious 2023 Licensing International Excellence Awards for Best Sports Licensed Brand. The Licensing International Excellence Awards honor the way brands use licensing in innovative and creative methods to further their goals, products, and marketing around the globe.

Winners in 30 categories were selected by an expert global judging panel and voted on by members of the licensing industry at large from more than 200 finalists around the world. With more than 850 entries received, U.S. Polo Assn. was among notable brands, such as Formula 1, Head, The NFL Players Association (NFLPA), Starting Lineup, Ultimate Fighting Championship (UFC), and Yale University. Ultimately, the NFLPA was recognized as the finalist in the category for Best Sports Licensed Brand.

The multi-billion-dollar U.S. Polo Assn. brand continued to enhance its authentic connection to the sport of polo in 2022 through outstanding storytelling, partnerships, sponsorships, and philanthropic endeavors. The Licensing International nomination acknowledged U.S. Polo Assn.'s growth and achievements, which include delivering a record $2.3 billion in global retail sales spanning 190 countries in over 1,100 retail stores, as well as department stores, sporting goods stores, and e-commerce.

"We are honored that U.S. Polo Assn. was nominated for the Best Sports Licensed Brand alongside other industry-leading organizations for the 2023 Licensing International Excellence Awards," says J. Michael Prince, CEO & President of USPA Global Licensing, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. "Our global team alongside our licensing and retail partners work tirelessly to bring the spirit of the sport of polo to life in our brand around the world. Receiving this nomination is recognition for this global effort."

Prince also wishes to congratulate The NFLPA for their performances this year and their win.

The brand also built on its successful digital strategies to generate record growth with some 50 brand sites in 20 languages and over 7 million social media followers in 2022. Moreover, U.S. Polo Assn. signed a global partnership with ESPN to air some of the top polo championships in the world, including the XII Federation of International Polo (FIP) World Polo Championship, the prestigious Westchester Cup, and the U.S. Open Polo Championship(R) for sports fans and consumers to enjoy.

This year's Excellence Awards were held at The Luxor on June 12, 2023, in Las Vegas, Nevada, to celebrate the best of the global licensing industry. Attending the event this year on behalf of U.S. Polo Assn. was Chris Affolter, VP of Global Operations, and Jeff Nichols, Senior Director of Finance & Strategy.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN's broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+1.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+1.561.461.8596

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Clarence Seedorf and Khabib Nurmagomedov, With Their SK Sports Holding, Sign Global Partnership With FITLIGHT

MIAMI, FL, Jun 16, 2023 – (ACN Newswire) – SK Sports Holding, which opened its first Seedorf Khabib Performance Club in 2022 and was founded by legendary Dutch footballer Clarence Seedorf and UFC champion Khabib Nurmagomedov, enters into a Global Partnership with FITLIGHT(R) to provide its football schools globally with the FITLIGHT(R) neuroperformance technology. SK Performance Clubs offer a unique training methodology, combining football and martial arts. The goal is to give kids around the world access to physical and mental exercise for them to gain more confidence to socialize and reach any goal in life.

SK Performance Club
Khabib Nurmagomedov & Clarence Seedorf

FITLIGHT(R) is a revolutionary performance training system that combines wireless LED lights and sensors with an intuitive mobile app to create an immersive and interactive workout experience. Through its patented technology, FITLIGHT(R) has created a unique way for athletes to develop speed, agility, and cognitive functions such as decision-making and reaction time – three key elements of peak performance.

"We are thrilled to partner with FITLIGHT(R) and leverage their state-of-the-art technology within our organization," said Clarence Seedorf, CEO of SKSH. "Our mission is simple: support every kid in our schools around the world to reach a level of self-esteem through physical and mental exercise to become the best version of themselves. We believe that FITLIGHT(R) will play a major role in supporting us to achieve this goal by providing us with effective tools for improving the overall performance of the youngsters so they can become great athletes and good people."

"We are excited to join forces with SK Sports Holding to bring our technology to kids around the world," said Rob Bouw, Director of Sales for FITLIGHT(R). "For years, we have seen firsthand how our system can help improve the performance of all types of athletes, from professional football players to racecar drivers. When Clarence and Khabib, both champions in their sport, reached out, it didn't take long for us to set up this partnership. Their vision aligns with our mission, and we are extremely proud to be their technology partner."

For more information on SK Performance Club, FITLIGHT(R), and their partnership, you can visit www.sksportsholding.com and www.fitlighttraining.com.

Contact Information
Rob Bouw
Director of Sales FITLIGHT
robb@fitlightusa.com
+13058420414

Alessandro Lutzu
Manager
a.lutzu@onmanagementgroup.com
+393464720500

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Presents Vibrant, Sporty Spring-Summer Collection 2024, at 104th Edition of Pitti Immagine Uomo

FLORENCE, ITALY & WEST PALM BEACH, FL, Jun 12, 2023 – (ACN Newswire) – U. S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its vibrant, sporty Spring-Summer Collection 2024 from June 13-16 at Pitti Immagine Uomo at the historic Fortezza da Basso in Florence.

The U.S. Polo Assn. tagline, "Play Your Part" is all about teamwork and doing what's right in sports and in life. Perfectly matched with U.S. Polo Assn., "Pitti Games" is the theme that defines the style and atmosphere of this year's Pitti Immagine. The show's Creative Directors Leonardo Corallini and Angelo Figus emphasize "play" as the keyword, which is synonymous with energy, commitment, and a desire to succeed. These themes are shown consistently in the authentic style of U.S. Polo Assn.

The EVENTS:

Join U.S. Polo Assn. from June 13-16 at Booth 25 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2024, celebrating the brand's heritage in the sport of polo since 1890. See the collection in an immersive digital setting that is unlike any the brand has presented before. Visitors to the booth will see the presence of U.S. Polo Assn.'s double horsemen logo and signature red, white and blue stripe, as well as video and online activations. Delicious Sammontana Gelati will be served at the booth to all guests, while the media will enjoy a toast of champagne by Taittinger, a tradition in the sport of polo, in a separate VIP Media Lounge.

A very special panel discussion on Wednesday, June 14, at 10:30 a.m. will feature entrepreneur, TV presenter, Instagram influencer, and sports enthusiast Federica Nargi, as well as Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also presenting will be J. Michael Prince, the President & CEO of USPA Global Licensing, the company that manages and oversees the $2.3 billion U.S. Polo Assn. brand across 190 countries, and U.S. Polo Assn.'s Italian Apparel Licensee, Incom's CEO, Lorenzo Nencini, who was recently appointed and serves on the 2023 Pitti Immagine's Board of Directors.

U.S. Polo Assn. will also be celebrating "Live Authentically," an evening inspired by fashion, art, sports and music, on Wednesday, June 14, with a spectacular VIP Party in the magical Giarino Torrigiani.

Nestled in the heart of Florence, where inspiration will surround this private, invitation-only event, the Torrigiani Garden is the largest private urban garden in Europe. This unforgettable night will feature a candlelit dinner served around a horseshoe table, and include a world-renowned artist, a remarkable horse whisperer, and conclude with one of the most popular rock bands in the region originating from Florence. The featured wine will be provided by world-renowned Il Borro, alongside Champagne Partner Taittinger and sweet treats by Sammontana Gelati. Last but not least, specialty branded Porsches, representing "horsepower," will be exhibited and sponsored by Centro Porsche Firenze.

The COLLECTION:

The season's U.S. Polo Assn. Men's and Women's Collection of apparel, presented by Incom, is inspired by the colors and moods of the Mediterranean Sea and focuses on beautiful sun-washed colors and shades of blue, relaxed fits, and artisan materials. Consumers will also see amazing textures in menswear from lightweight woven shirts, like linen and seersucker, to light, cheerful colors and florals that exude a retro flare. U.S. Polo Assn. never strays far from its origins or its authentic connection to the sport of polo with the classic polo shirt. This season, consumers will find fun and fashionable variations, whether it's retro, stripes, color blocking or the most classic simple style. Polos look great on everyone, whether it's men, women or kids. For women, the polo dress is coming back in a big way, and you'll see feminine details like ruffles, embroidery, and eyelet fabrics. The brand's USPA Life product continues to grow with a focus on sustainable denim, the use of supima cotton, and more. The product is identifiable by labels and a logo promoting the colors of USPA Life – white, navy, and field green – the consumer's cue to our sustainably sourced product.

For handbags this season, presented by Eastlab, consumers can expect the softest of leather and simple shapes, from warm caramel colors to pops of citrus like lime, yellow, pink and lavender. Beach and destination bags are made of natural fabrics like canvas and raffia or straw for a hand-crafted artisanal look. U.S. Polo Assn. logos and monograms alongside equestrian prints are a mainstay and look great on any fabric. Going from day into night, we see shimmering metallics that remind us that sporty is also elegant.

Spring-Summer 2024 shoes presented by Bonis provide many new styles, offering new materials, colors, and innovative structures that respect the brand's philosophy while always paying close attention to the themes of quality, sport and authenticity. The collection is characterized by an expansion of both the casual and the sportier styles with an introduction of various new models that range from the more classic model to more urban and sportier. U.S. Polo Assn.'s women's and men's new collection presents styles that underline the commitment to build on USPA LIFE, the sustainable initiative of the brand.

The season's U.S. Polo Assn. Watch & Jewelry Collection by EuroTrade is known for its sport-inspired, classic American style, and each season the designs reach a new level with unique details, shapes and colors. The Spring-Summer 2024 Collection combines new elements and stunning colors, from pastels to brights, with the key elements of our brand's heritage. Within the collection, customers will find a combination of natural gemstones, enamel elements, and colored crystals to create perfect summer essential accessories.

Finally, the signature red, white and blue stripe is omnipresent for U.S. Polo Assn., from apparel, shoes, and accessories to store decor and game gear, because it's a pillar of the brand. Look for this accent embedded in much of the Spring-Summer Collection 2024.

The EXECUTIVES:

Alongside Nencini in Florence for Pitti week is J. Michael Prince, President and CEO of USA-based USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand globally. Prince said, "I am proud to be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world, alongside such outstanding partners as Incom, Bonis, EastLab and EuroTrade, who represent the very best of what our global brand has to offer," said Prince "We plan to bring some excitement to the Pitti Uomo show with this Collection, while also showcasing our brand's authentic connection to the sport of polo. And our very special VIP party at the magical Giarino Torrigiani gardens will be a night to remember; an event of fashion, art, sport and music that's not to be missed!"

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. About his appointment to the Pitti Immagine Board of Directors explains Nencini, "It's both a privilege and an honor to be a member of a board consisting of talented entrepreneurs, where together we can share ideas and innovations to enhance the breadth and depth of Pitti Immagine. My goal for participation on the Pitti Board is to stimulate and inspire a modern vision for the future of fashion at the world's most influential men's fashion tradeshow."

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

About Incom S.p.A.

Incom S.p.A., founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men's, women's, and children's clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/.

About Bonis S.P.A

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting and licensing. Visit www.bonis-spa.com.

About Eastlab

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Europe. Founded in 2015, Eastlab today represents some of Italy's major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab's targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it/.

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

PUMA India Partners With Salesfloor to Take the Customer Experience to New Heights

MONTREAL, QUEBEC, Jun 9, 2023 – (ACN Newswire) – Salesfloor, the industry-leading customer engagement platform for unified commerce that combines immersive virtual shopping, clienteling and conversational AI, has announced its partnership with sports brand PUMA India. The partnership aims to bolster PUMA's customer relations by integrating and elevating its online and in-store experience with a unique personalized shopping service.

Salesfloor and PUMA have enabled users on its native digital platform Puma.com with a special widget that connects them to store associates or style consultants for instant shopping guidance. Customers shopping online for PUMA products receive personalized consultancy on sizing, styling and product recommendations via seamless online chats, video interactions and 1:1 personalized outreach. India is the first market for the sports brand to implement this solution.

Commenting on the association, Vishal Gupta, Executive Director – Retail at PUMA India, said, "We are happy to have partnered with Salesfloor in building a feature that has brought our online customers closer to our stores, further enhancing their shopping experience on Puma.com. As a brand, we believe in consistently connecting customers with PUMA's products in an experiential manner and this strategic partnership with Salesfloor will be instrumental in our growth agenda for the India market."

Currently, the Salesfloor solution has been launched in 80 PUMA stores in India, following the pilot in the year 2022.

"We noted a positive response and an increase in customer adoption to the personalized shopping feature when we first conducted the Salesfloor pilot at our stores in 2022. We will expand the rollout to more stores in 2023," Gupta added.

"We are excited to partner with PUMA India and be a part of their strategic growth initiatives by enabling them to deliver personalized expert advice across channels," said Oscar Sachs, CEO of Salesfloor. "By delivering a more targeted and tailored online and in-store experience, PUMA India will enhance customer engagement and loyalty, and ultimately drive business growth."

PUMA has 480 stores, native digital shopping platforms Puma.com and PUMA shopping app in India, catering to the fitness and sporting needs of men, women and children with elevated product offerings. The market is also home to several experiential stores that are immersive brand spaces where shoppers can personalize their PUMA sneakers, athleisure and accessories with state-of-the-art customization machines, besides being privy to global collaborations with select designers and streetwear labels.

As a platform, Salesfloor continues to extend its solution globally, serving retailers across four continents and delivering unparalleled personalized experiences that drive the highest levels of customer satisfaction. This partnership demonstrates Salesfloor's commitment to delivering value to retailers worldwide and helping them achieve growth and success in the competitive retail industry.

About Salesfloor

Salesfloor recently received multiple accolades in the retail world, including Best Breakthrough Technology Solution at the VIP Awards 2023. These awards come on the heels of Salesfloor's recent wave of new customer wins. Salesfloor is the leader in Total Experience Retail Platforms for enterprise retailers. Brands such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge Jeweler, Chico's and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

About PUMA

PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany.

Contact Information
Cyndi Sutton
Communications Consultant
cyndisutton@yahoo.com
571-213-0401

Smita Balram
Senior Manager Communications
smita.balram@puma.com
994-552-8001

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Women’s Golf Day Reaches New Heights and Countries

West Palm Beach, FL, Jun 7, 2023 – (ACN Newswire) – The first weeklong Women's Golf Day (WGD) Celebration drew to a close as the last event finished at Moorea Green Pearl Golf Club in French Polynesia on Tuesday evening, the 6th of June. More women and girls were able to access these celebratory events in 2023 than ever before given the new weeklong format and the increase in the number of participating countries and venues. Over 1,300 locations in 84 countries have hosted WGD. Starting with WGD Palooza Digital Day and the NYSE Opening Bell, the celebration continued throughout the week. New and existing female golfers around the globe dressed in red and white to share their experiences on social media with a collective joy that perhaps can only be measured in smiles.

Women's Golf Day Akuschnet @NYSE Opening Bell(R) – The New York Stock Exchange welcomes
Women's Golf Day & Acushnet May 31, 2023, to the podium. To honor the occasion, Elisa Gaudet,
Founder, Women's Golf Day joined by Tara Dziedzic, NYSE Head of Listings U.S. Sectors,
rings The Opening Bell(R). @NYSE

"Every year, we work to increase the number of facilities that host Women's Golf Day and it was very exciting to welcome the 139 courses from Japan and watch on social media in real time the impact WGD has on golf around the globe. I experienced first-hand how important it is to have new and existing female golfers participate in WGD events to build confidence, new friendships and skills that do last a lifetime. Our goal is to create more opportunities and unity and we are achieving that on a global level," commented Elisa Gaudet, Founder of Women's Golf Day.

She continued, "Growing demand for additional days from host locations prompted us to expand to a weeklong format, resulting in impactful and significant activation on each day this week. Starting on May 30th with the WGD Palooza digital day and May 31st ringing the opening bell at the NYSE with Acushnet (Titleist and FootJoy). It is important to have retail engagement and in-store activation from both PGA TOUR Superstore and Golf Town as well as championship courses around the world hosting events. Having lived in NYC for 10 years, it is thrilling to see WGD and Acushnet billboards running for a few weeks in Times Square and Silicon Valley. This support includes our partners, RBC, who are hosting the RBC Canadian Open this week."

Key highlights of Women's Golf Day 2023 included:
– WGD Palooza – a specially curated USGA Museum Tour, Instruction from Callaway and Titleist players, an interview with founding members of Project Ukraine and giveaways from WGD partners, including The USGA, PGA, R&A, Callaway, Titleist, FootJoy, PGA TOUR Superstore (PGATSS), Imperial, Marco Simone, and Make Golf Your Thing
– NYSE Opening – WGD Founder, Elisa Gaudet, was joined by a delegation including representatives from Acushnet and LPGA player Danielle Kang as Gaudet rang the opening bell at the New York Stock Exchange
– New Countries – Gambia, Greece, Peru, and Zambia joined the WGD community for the first time in 2023 taking the total number of participating countries to 84
– Japan Growth – after running three events in 2022, WGD and The Japanese Golf Federation worked in collaboration to grow the number of host locations in Japan from three to 139 in under 12 months
– Championship Venues – More than 1,300 locations have hosted the event since 2016, including high-profile venues like Marco Simone, host of the 2023 Ryder Cup, Pinehurst, host of the 2024 US Open, TPC Sawgrass – The PLAYERS Championship, Firestone Country Club – the World Series of Golf, TPC Scottsdale – WM Phoenix Open, Evian Resort – The Amundi Evian Championship in France, Taiheiyo Club Minori Course in Japan, and Aphrodite Hills Golf & Country Club in Cyprus
– PGA TOUR Superstore (PGATSS) – Official Retailer of Women's Golf Day held in-store activation events. PGATSS held events at all stores across the USA, excluding California, Saturday, June 3rd. There were driving contests in the simulators and basic instruction for new golfers as well as putting contests and the chance to win a Women's Golf Day branded Callaway Golf Bag.
– Golf Town – Canadian retailer hosted WGD on Tuesday, June 6th at all 47 locations across Canada.

Locations are invited to register now for 2024, allowing them to make full use of the promotional opportunities the Women's Golf Day platform offers them throughout the year. Registered locations are encouraged to update their location page regularly throughout the year to promote other offerings at the club, including travel/ trips, instruction, and ongoing events. They will also receive additional support through the WGD social media channels and direct marketing opportunities. For location registration, visit www.womensgolfday.com/register.

Media Information, Images and Video Files here: https://womensgolfday.com/press/

WGD Social Media – @WomensGolfDay

Women's Golf Day Official Partners

Callaway Golf, FootJoy, Titleist, PGA of America, PGA TOUR Superstore, RBC, The R&A, and USGA.

Women's Golf Day is also proudly supported by: All Square, Annika Foundation, Asian Golf, Chronogolf, EGCOA, European Tour, European Tour Properties, The First Tee, Gallus Golf, The Golf Channel, GolfNow, GloveIt, Golf Town, Imperial Headwear, International Golf Federation, LET, Make Golf Your Thing, Modest Golf Management, National Golf Foundation, NGCOA, NGCOA Canada, PGA of America, PGA TOUR, Prestige Flag, Sky Sports, TopGolf, TopTracer, TPC Properties, Troon Golf, Troon International, WE ARE GOLF, Women & Golf, The World Golf Foundation and more.

Contact Information
Elisa Gaudet
Founder
elisa@execgolfintl.com
+1 (305) 610-9558

Nicole Wheatley
Medi8
nicole@medi8ltd.co.uk
+44 (0) 7507 556794

Mary Kay Willson
Marketing, WGD
marketing@womensgolfday.com
15612526023

Related Video
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Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

1st Asian Para Tenpin Bowling Championships Successfully Completed, Hong Kong Team Becomes Big Winner with 10 gold, 6 silver & 2 bronze medals

HONG KONG, Jun 5, 2023 – (ACN Newswire) – The 1st Asian Para Tenpin Bowling Championships was held for four consecutive days at Belair Bowling Center in Shatin. The Hong Kong Team won four more gold medals on the last competition day (31 May), drawing the event to a perfect close as a big winner bagging a total of 10 gold, 6 silver and 2 bronze medals.

The 1st Asian Para Tenpin Bowling Championships was held at Belair Bowling Center in Shatin from 26 to 31 May. It was co-organized by the Asian Bowling Federation and the Hong Kong Sports Association for the Physically Disabled, sponsored by the Arts and Sport Development Fund of the Culture, Sports and Tourism Bureau as well as supported by the Hong Kong Tenpin Bowling Congress and the Leisure and Cultural Services Department. Participating countries or regions include China, India, Japan, Malaysia, Philippines, Singapore, Chinese Taipei, Thailand and Hong Kong, China.

On the last day of the competition, Hong Kong trio formed by Hong Ka Lung, Chan Tat Chung and Cheung Hoi Tung beat Malaysia and won the gold medal with 2180 points in the Trios TPB1+TPB1/2+TPB2/3 division. Regarding the individual all-around competitions for each division based on the results of single, double and trio competitions, the Hong Kong Team also won gold medals in women's TPB3, men's TPB1 and men's TPB3 respectively. In total, the Hong Kong Team won 10 gold, 6 silver and 2 bronze medals, making it a big winner of the competition.

TPB3 division Hong Kong athlete Cheung Hoi Tung, who took home four gold medals in the competition, said that he was satisfied with his performance in the competition with significant technical progresses made. He felt so happy to have competed with players from other countries and looked forward to playing better in the next competition.

TPB1 division Hong Kong player Hong Ka Lung, who won three gold and one bronze medals, also expressed that being able to compete at home gave him a lot of confidence. Although he did not perform well on the first day of the game, thanks to the continuous support of his coaches and teammates, he was able to perform better with scores hitting new highs in the following games. He hoped to make unremitting efforts and achieve even better results in the IBSA World Games later held.

Image download: https://shorturl.at/blvIT

The press release is published by the Hong Kong Sports Association for the Physically Disabled.

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

FreeYond Joins Forces with The Badminton Association of Malaysia to Empower Local Sports Scene and Propel Athletes to New Heights

KUALA LUMPUR, May 24, 2023 – (ACN Newswire) – Fast Technology Sdn Bhd, the exclusive distributor of FreeYond in Malaysia and a wholly owned subsidiary of ACE-Market listed Fast Energy Holdings Bhd, signed a one-year sponsorship agreement with the Badminton Association of Malaysia (BAM) today to empower and enhance the growth of badminton in Malaysia.

FreeYond x BAM-Group Picture with Players

This partnership demonstrates a commitment from FreeYond to support the national badminton scene and athletes in Malaysia by providing financial assistance and resources. These will contribute to the national players' preparations to qualify for the Paris Olympics next year and new development initiatives. Additionally, by partnering with the BAM, FreeYond is committed to fostering sports talent and promoting a healthy lifestyle in the country.

The sponsorship agreement was signed by President of the BAM and Olympic Council Malaysia, as well as the Honorary President of Badminton Asia, YBhg. Tan Sri Dato' Sri (Dr.) Mohamad Norza Zakaria, and Executive Director of Fast Energy Holdings Berhad, Mr. Vincent Tan Wye Chuan.

"On behalf of FreeYond, we are very delighted and are supportive of the decision made by Fast Technology in sponsoring the BAM and its athletes," commented Datuk Eddie Chai Woon Chet, Director of FreeYond. "I am glad to be able to witness yet another milestone achieved by FreeYond, after our official entry into Malaysia in March 2023, where we launched our smartphones and wearables," he added.

"I am pleased to finally formalise this mutually beneficial partnership today and officially welcome FreeYond as the BAM's latest sponsor. The support from our sponsors is crucial to continued growth and the development of the sport," said President of BAM, Tan Sri Dato' Sri (Dr.) Mohamad Norza Zakaria.

Fast Energy Executive Director, Mr. Tan Wye Chuan said, "FreeYond signifies freedom and vitality, embodying the boundless energy of the youth. Our goal is to provide consumers with a passionate and liberating experience through our range of smart products. Our brand's spirit embodies the pursuit of excellence, teamwork, and innovation, which aligns well with the values of the BAM."

"Malaysia is a powerhouse in the world of badminton, with players under the umbrella of the BAM having achieved many victories and gaining fame as well as glory for the country. FreeYond wants to play its part in supporting the BAM and its players as they strive for more podium victories and inspire the youth of the country."

Tan elaborated, "Today's signing with the BAM signifies FreeYond's inaugural step to actively support young athletes. We hope that through this collaboration, we can contribute to the vibrant development of sports in Malaysia and unite our fans and consumers towards supporting our nation's athletes."

FreeYond's products are known for their affordable prices and outstanding quality. They are design to cater to various categories of consumers, including sports enthusiasts and professionals. Besides the M5 and F9 smartphone models that have been introduced to the market, FreeYond has also launched their F1 smartwatch and the true wireless stereo earphones (TWS) Pods 1.

Smartphones
Both M5 and F9 smartphones feature high definition (HD) and In-Plane Switching (IPS) display screen and are equipped with a 5000mAh battery. The FreeYond F9 is equipped with a real dual camera while the FreeYond M5 features an AI Triple Camera setup that includes a 50MP main camera, an 8MP ultra-wide-angle camera, and a 2MP macro camera. These devices boast a range of features and capabilities, crafted to meet the needs of today's tech-savvy consumers.

Smartwatch
FreeYond's smartwatch – Watch F1 is equipped with essential features of modern smartwatches, including overall health management functions such as heart rate monitoring, blood oxygen level tracking, and sleep quality tracking. It also offers additional features such as a flashlight, hydration reminders, as well as over 100 sports modes and mini-games. In terms of design and battery life, Watch F1 has a 1.8-inch square screen with IP67 certification, offering a battery life of 5 days on mild usage with a standby time of up to 60 days.

True Wireless Stereo (TWS) headset
FreeYond's TWS Pods 1, which serves as a stylish accessory for many young people, adopts the latest generation of Bluetooth 5.3 technology. With a 12mm large dynamic driver for enhanced bass and a high-sensitivity composite diaphragm, the TWS Pods 1 delivers rich bass and clear audio. A single charge of the Pods 1 provides up to 6 hours of playback time, with a total playback time of 30 hours when combined with the charging case.

About Badminton Association of Malaysia

The Badminton Association of Malaysia or BAM is the governing body of badminton in Malaysia. The association was founded in 1964. Nevertheless, the history of Malaysian badminton begins much earlier. In as early as 1934, badminton associations were already founded in the provinces of Perak, Penang, Selangor, Johore and Singapore. For more information, visit https://bam.org.my.

About Fast Technology Sdn. Bhd.

Fast Technology Sdn. Bhd., a wholly owned subsidiary of Fast Energy Holdings Berhad, is honoured to be awarded the exclusive distributorship of FreeYond in Malaysia by Great Work Corporation Limited. Fast Energy Holdings Berhad is a Malaysian-based investment holding listed company that is operating in manufacturing and is moving into the future of alternative energy. The company is expanding into the world of consumer electronics with FreeYond, paving the way towards more sustainable revenue streams.

About FreeYond

FreeYond is a consumer electronics brand founded in Shenzhen, the Silicon Valley and capital of mobile phones in China. FreeYond, starting with smartphones, seeks to redefine consumer electronics through Technology 4.0, such as AI, Brain Computer Interface, EMG technology and cloud computing, for global consumers to enjoy a life of convenience provided by high-tech electronics. FreeYond has already made significant strides in Latin America and Africa. On 21 March 2023, Malaysia was the first country in the Southeast Asian (SEA) region to debut FreeYond products. Beyond Malaysia, the tech brand has its sights set on expanding and gradually developing its market in the SEA region.

To learn more about the latest news regarding FreeYond, please visit the following official platforms:
– Official Site: https://freeyond.com.my/
– Shopee: https://shopee.com.my/freeyondmalaysia
– Lazada: https://www.lazada.com.my/shop/freeyond
– IG: @freeyondmalaysia
– FB: FreeYond Malaysia
– Tik Tok: @freeyondmalaysia

Image: FreeYond x BAM-Group Picture with Players
K Letshanaa, National Badminton Player; Teoh Mei Xing, National Badminton Player; Hoo Pang Ron, National Badminton Player; YBhg. Dato' Sri Khairudin Samad, Vice president of BAM; Mr. Vincent Tan, Executive Director of Fast Energy Holdings Berhad; YBhg.Datuk Eddie Chai, Director of FreeYond (Global); YBhg. Tan Sri Dato' Sri (Dr.) Mohamad Norza Zakaria, President of Badminton Association of Malaysia & presidentPof Olympic Council of Malaysia, and Honorary President of Badminton Asia; YBhg. Dato' Kenny Goh Chee Keong, BAM General Secretary & Secretary General of Badminton Asia; YBhg. Datuk V Subramaniam, Deputy President 1 of BAM; Faiq Masawi, National Badminton Player; Lok Hong Quan, National Badminton Player [L-R]
( https://photos.acnnewswire.com/tr:n-650/20230524.FreeYond.jpg )

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

4ocean and U.S. Polo Assn. Renew Global Ocean-Positive Sustainability Partnership Goal to Remove 150,000 Pounds of Trash from World’s Oceans

Boca Raton, FL, May 18, 2023 – (ACN Newswire) – 4ocean, a purpose-driven B Corp with a mission to end the ocean plastic crisis, in partnership with U.S. Polo Assn., the official brand of the United States Polo Association (USPA), are pleased to announce the extension of their partnership. The two entities have committed to removing 150,000 pounds of trash from the world's oceans through the 4ocean Pound+ Services, now through 2024.

4ocean and U.S. Polo Assn.'s partnership began in early 2021 and successfully led to the removal of 60,000 pounds of plastic from the ocean, rivers, and coastlines. The two organizations worked together during that time towards ocean-positive sustainability with the help of 88 crew members and seven ocean vessels, with most of the waste being pulled in Indonesia across six specific beaches. This year's goal more than doubles the previous year's accomplishment.

"I'm stoked about the extension of our partnership with U.S. Polo Assn. and their commitment to increasing the amount of trash and plastic they pull," said Alex Schulze, co-founder of 4ocean. "It's inspiring to see a company take such a proactive approach to sustainability that will have a measurable impact on the ocean. U.S. Polo Assn. committing to 2.5 times the amount of trash and plastic they pulled last year is a bold move, and I'm excited to see the results of this initiative."

Schulze added, "We are proud to be part of this effort and look forward to continuing our collaboration with U.S. Polo Assn. and other partners to make a positive impact on our ocean."

This meaningful partnership is a component of U.S. Polo Assn.'s overarching sustainability initiative USPA Life, which works towards improving the impact of our business on the environment. The USPA Life initiative also offers a global and growing selection of apparel, footwear, and accessories with sustainable attributes.

"U.S. Polo Assn. has been taking a global and holistic approach to our long-term sustainability journey with initiatives like our 4ocean partnership and USPA Life," said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. "We have been working diligently to improve our global footprint through products that are better for the environment and through partnerships with organizations like 4ocean that share our mission and vision for a sustainable future."

4ocean was the Official Sustainability Partner of the U.S. Open Polo Championship Final, collecting plastic and trash from the prestigious and sold-out event in April at the USPA National Polo Center. 4ocean also had a series of commercial spots run during the U.S. Open Polo Championship Final on multiple ESPN platforms, bringing awareness to millions of consumers and sports fans. Click here for more information.

To learn more about the partnership, please visit uspoloassnglobal.com/4ocean.

About 4ocean

4ocean is an ocean cleanup company based in Boca Raton, Florida, that's dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, 4ocean harnesses the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world's oceans, rivers, and coastlines each year.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Jonathan Marshall
4ocean PR Specialist
jonathan.marshall@4ocean.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Hypebeast debuted Hypegolf Invitational Presented by Callaway in Korea and presented BRED Abu Dhabi in Yas Island

HONG KONG, May 9, 2023 – (ACN Newswire) – Hypebeast Limited (HKSE: 00150, "Hypebeast" or the "Company"), a leading global platform for contemporary culture and lifestyle, has hosted Hypegolf Invitational Presented by Callaway in Korea on April 24, and presented BRED Abu Dhabi's debut festival on the city's Yas Island on April 26. The events offered Hypebeat's global online community a line-up of highly-curated and educational programs, featuring unexpected showcases and activation for a fully immersive cultural experience.

Re-imagining golf culture with a fresh take, the first-ever Hypegolf Invitational presented by Callaway made its debut in Korea on April 24 at the prestigious Ildong Lake GC, Pocheon. From artists, creatives, musicians, to professionals, golfers of all experience levels came together to enjoy the full-day event that blended style, interactive installations, friendly matches, DJ performances and culinary experiences. Along the breathtaking 18 holes at Ildong Lake GC was an impressive lineup of installations, including high performance luxury SUV displays, hands-on demos of electric bicycles, first-hand experiences of the latest model of golf simulator and more. Friendly matches, such as the longest drive, closest to pin, hole in one and best dressed contest spurred a competitive and fun atmosphere. Music and food played a vital role in the event, as non-golfers were also invited to partake in the festivities. AOMG's DJ Collective AOMIX, the leading Hip-hop and R&B record label in Korea, curated a lineup of DJs to spin at the event, and a wide variety of food and beverage trucks were available to ensure players had everything to recharge and refuel.

BRED Abu Dhabi, presented by Hypebeast, debuted a five-day festival on the city's Yas Island from April 26 to April 30. In celebration of all things neo-culture, the festival brought music, fashion, art, food, culture, sports, and gaming to the forefront with an exclusive space presented by Hypebeast. Inspired by the layout of a basketball court, the Hypebeast space includes an exhibition that revisited some of the most iconic creative collabs as well as an HBX space showcasing the likes of PLEASURES, Filling Pieces and Mallet who presented UAE-exclusive products. Hypebeans delivered two special flavors exclusive to the festival and wind-down lounge area. With DJs providing the soundtrack throughout the event, the panel talks with leading figures in the industry, film screenings, and immersive legacy experiences brought an intimate experience of all things art, creativity and fashion in physical form.

For images, please download here
https://www.dropbox.com/sh/xeajojen022mhrc/AADcfhXS_biR0NVWtGrL50Gfa?dl=0

About Hypebeast Ltd.
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed media company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. For more information, visit https://hypebeast.ltd.

About Hypegolf
Hypegolf is a community at the intersection of creatives, athletes and golf. Combining style and youth culture with sporting and social elements, modern-day golfers of all levels of experience come together to enjoy the sport in their own ways. For more information, visit https://hypebeast.com/tags/hypegolf/.

About HBX
HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels. HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has retail stores in New York and Hong Kong. For more information, visit https://hbx.com.

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com