Japan Datacenters: Market Insights 2021

Japan, Jan 11, 2021 – (ACN Newswire) – Want to learn how Japanese datacenters are reshaping the country's economy?





W.Media is hosting a webinar on Wednesday, 20th January, 10:30-12PM (GMT+9) dedicated to this explosive industry, with top-level speakers including:

– Tsutsomu Toneyama, PTS Consulting Japan – Rui Takei, BICSI
– Dominik Steiner, 650; VPC Asia KK
– Takuya Yusa, NTT Facilities
– Paul Dwyer, Equinix

Registrations are now open! https://bit.ly/38unI1M

Japan's Datacenter Market is making a huge impact on the national economic landscape. Increased speculation from foreign companies and accelerated adoption of digital technologies across public and private sectors are the underlying driving factors to this rapid evolution.

A majority of development is in the Tokyo metropolitan area, with Osaka close behind.

Furthermore, the Japanese government inked a deal to migrate all HR systems to the cloud by 2025, a sign of the cross-industry embrace of cloud technologies currently transforming the country.

But while the data center market is experiencing this unprecedented investment, there is simultaneously a growing call for such investment to be sustainable. Japanese Data Centers are pioneering renewable energy and energy-efficient power and cooling solutions.

The growth of IoT and remote work is driving the cloud services market to an incredible 15% CAGR, but in order to properly capitalise on this explosion of data it's important to scrutinise where the data is being held: the datacenters themselves.

JOIN US (https://bit.ly/38unI1M): Our show will focus on the Japanese datacenter market: its business prospects, technological breakthroughs, and future trends.

Tune in on 20th January to meet our world-class speakers, hear market analysis, and get your questions answered. Join the conversation today! https://w.media/japan-datacenters-market-insights/

Tune In to Hear
– [Keynote]: Hyperscale Deployment: How Japan is meeting the Surge in Demand
– [Keynote]: Navigating Local Regulations
– [Panel Discussion]: Japan's Datacenter Outlooks: What makes Japan such a lucrative market?
– [Keynote]: How to Grow and Sustain the Engineering Talent Pool

Interested in Speaking at or Sponsoring this event? Please reach out to W.Media at hello@w.media for more information.

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Dab the Perfume of Books and Fragrance of Ink on the 5G Era with Hisense A7

SHANGHAI, CHINA, Dec 28, 2020 – (ACN Newswire) – On Dec 22nd, Hisense's flagship A7 5G reading smartphone series was officially launched. This series is the continuation of the characteristics of Hisense A series' most typical ink screen design, namely e-ink screen, a kind of screen that uses electronic ink, which is also known as e-paper displays. This is the world's first 5G cellphone equipped with an ink screen, marking the official arrival of the 5G eye-caring reading era.









Thanks to the strong support of ink/colorful ink screen, the Hisense A7 series has a higher eye-protection level, which can avoid highly frequent flicker of screen images and harmful blue light. From the perspective of reading comfort, Hisense A7 still adopts exclusively customized ink screen of E Ink Holdings with a 6.7-inch screen and a screen pixel of 300PPI, plus the ultra-narrow frame design, which increases the visible area of the screen by about 33%. Featured with full-screen turning at a press of the volume button, this cellphone can bring users extraordinary reading experience.

At the same time, the Hisense A7 has also carried out comprehensive optimization and upgrading of its software. In-depth development and customization have been realized, with Android 10 being its bedrock. Besides, special functions such as intelligent contrast, dynamic refresh mode, application bleaching, 500+ customized icons, multi-font bolding, text anti-aliasing 2.0, inspirational stenography, locking-screen reading and so on, all make their appearance in this series, offering users smoother and more immersive reading experience.

The Hisense A7 5G reading smartphone is built with a strong 5G chipset – the UNISOC T7510, which displays strong computing performance and high processing efficiency. It also supports SA/NSA dual-mode 5G and a seamless switch between 5G and 4G. Meanwhile, it adopts the new WiFi MIMO dual-antenna technology to support 5G hotspot sharing.

It's worth mentioning that UNISOC T7510 is equipped with Hi-Turbo intelligent engine technology, based on which the Hisense A7 5G reading smartphone can intelligently identify a user's operations and schedule CPU resources for different levels of computing needs with flexibility, enabling it to maintain smooth experience and extend battery life.

In terms of sound effects, Hisense A7 5G is equipped with ultra-linear speakers, adopts dual-tone membrane structure design and HIFI chip AK4377AECB, allowing you to enjoy fine and pleasant music while reading.

Characterized by a 4770mAh large-capacity battery, Hisense A7 can provide super battery life, being able to accompany you as long as possible. The 5G reading cellphone also supports 18W safe and fast charging, so you can quickly replenish the battery in your spare time without interrupting the reading.

If you want to add a more elegant pursuit of poetry and distance to the new era of 5G, then owning Hisense A7 5G reading smartphone should be your top priority concerning mobile reading!

Media Contact:
Yueying Tang, PR Team, yueying.tang@unisoc.com, UNISOC Technologies Co., Ltd, www.unisoc.com.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Key Takeaways from Institutional Experts in Preparation for Digital Assets Trends in 2021

SINGAPORE, Dec 21, 2020 – (ACN Newswire) – Moonstake, the 'Plug and Stake' partner of OIO Holdings Limited (listed on SGX), held a joint panel discussion with its partners Onchain Custodian and Ruby Capital, titled "Institutional Digital Asset Trends for 2021 – What else apart from DeFi?". In this quickfire discussion, the expert panel consisting of Lawrence Lin, CEO of Moonstake, El Lee, Co-Founder and COO of Onchain Custodian and Wang Pang Jun, Director of Ruby Capital, addressed the key trends going into 2021 after months of invocation and growth in the DeFi ecosystem in a volatile 2020.

Key takeaways

The Market Is Positive On Digital Assets

As the global financial market faces an uphill climb out of Covid-19 induced economic downturn, digital assets like Cryptocurrencies have put up a stellar performance. There have been many indications pointing to an increase in adoption of cryptocurrency by the mainstream major players, such as the likes of Paypal & Square accepting various cryptocurrencies into their system. Locally, Singapore's biggest bank DBS Bank is launching a crypto exchange called the "DBS Digital Exchange". Standard Chartered Bank has also made its first foray into the digital asset exchange by partnering Zodia Custody. Survey revealed that not only is there a higher penetration with crypto hedge and venture funds, but also in the financial advisor, high net worth individual and family office segments.

Grayscale's Bitcoin Trust (ticker: GBTC), trades on the NASDAQ giving buyers exposure to Bitcoin while providing the traditional assurance of stock exchanges, is often touted as the de facto indicator of bitcoin's market sentiment. GBTC market currently trades at 26.44% premium at the time of writing, showing the market demand for such products. Investors are willing to pay a premium to gain exposure to Bitcoin without having to worry about the security around the digital assets. As for those investors who are more technology savvy, they may choose to manage the purchase and storage of Bitcoins directly.

There Are Risks To Consider

For those that are recently venturing into cryptocurrencies, the industry has many pitfalls that can be avoided simply by choosing to work with experienced partners.

"Institutions should try to approach the experts (to get into the crypto space). In this Webinar, we have a custodian solution, we have a venture fund who has been in this industry for a few years. For myself, for Moonstake, we provide staking services for institutions. Let's say if you are a company, looking to be regulated in Singapore, and you want to focus on your main business objectives. You can always leave it on us as a vendor to give you technical advice and leverage on our staking as a service to provide more yield earning features to your clients," says Lawrance Lin, CEO of Moonstake.

The rise of family offices in Asia and the younger demographics are adopting cryptocurrency as a new asset class. However, institutions that are looking to get into DeFi just for the potential yields and not Blockchain as a whole risk falling into cash grab ventures that look great on paper without a sustainable business model and use cases to back them up. Such risks include not looking through the code to check for backdoor loops within the smart contracts. New users to this space have to evaluate Blockchain as a whole and all of their options and their risks before making an investment, not just focusing on the potential yields.

New Players Should Look To Partner With Expertise

"What is the participation of institutions in the crypto space? I think initially it still needs to rely on a centralised channel because there are few challenges in the current space, especially in DeFi. First of all, security issues. You have seen many many hacks in the recent days. So which means they require a very high level of expertise on due diligence, on the codes and security audits to help institutions to deposit funds into the underlying projects. As you see, the best example will be Moonstake and its experience in managing the wallet providers. Another different thing I am seeing recently is also the wallet provider and the wallet integration with a platform, as in the Moonstake model, has been more popular. They are opting integration with staking platforms to offer a one-stop staking service," says Panjun Wang, Director of Ruby Capital.

The panel agreed unanimously that DeFi is a complex ecosystem with many factors coming into play that one has to consider when getting into it. Thus, institutions should seek out credible experts to take away the daunting process of getting the right formula. Handing underlying assets to Moonstake's one-stop staking platform, with Ruby Capital as its strategic advisor and Onchain Custodian as an independent custodian is a much safer option than investing directly into a project which makes bold, outlandish claims related to its financial returns with unvetted security measures.

Even Experts Get It Wrong

On the recent two Ethereum slashing incidents using ETH 2.0, users were being penalized (refer to 1* & 2*). DeFi and Blockchain is a rapidly growing and constantly changing market. Even experts can fall victim to scams or attacks by hackers. The CEO of a renown insurance company was the victim of a hacking incident and $8 million was lost (refer to 3*). Finding the right expert to partner with is of paramount importance to new players. For example, working with an independent custodian to safeguard your cryptocurrencies would be ideal for both investors and the platforms that they are using. Onchain Custodian uses the globally highest standard for security with a wallet secured by HSM certified FIPS 140-2 level 4 and has obtained insurance coverage for assets under custody.

"The keyword is TRUST in this ecosystem. Onchain Custodian can support exchanges and other platforms with a secured wallet infrastructure, to create a trusted and conducive environment for institutional investors, where Moonstake can be integrated to provide cryptocurrency staking services. In near future, custodians could be engaged by blockchain foundations and communities, as the central trust authority to build, audit smart contracts and to provide wallet infrastructure and functionalities to interact with the smart contracts," says El Lee, Co-Founder and COO of Onchain Custodian.

Here's the video posted up on or YouTube page: https://youtu.be/Wkb-u4B12vc

*1 https://tinyurl.com/y83tjzay
*2 https://tinyurl.com/y6q9k98a
*3 https://tinyurl.com/y76of7wt

About OIO Holdings Limited

OIO Holdings Limited ("OIO") is a Singapore Exchange-listed firm whose core businesses are the provision of mechanical and electrical ("M&E") engineering services, and blockchain-related agency and consulting solution services. Over the years, OIO has developed extensive expertise as an M&E engineering services and solution provider. It has built up a strong network with well-established customers who are often engaged in luxury resorts or well-known projects in Singapore and the region such as Sengkang General Hospital and Sheraton Towers Singapore Hotel.

OIO has recently expanded into blockchain-related businesses which include sales agency business, software development agency business and blockchain-related consultancy businesses. OIO's vision is to be the best service partner and provider of innovative technology solutions to power the growth of enterprises in Asia.

Website: www.oio.sg
Facebook: https://www.facebook.com/oioholdings/
LinkedIn: https://www.linkedin.com/company/66361073/

About Moonstake

Moonstake was recently established to develop a staking pool protocol to satisfy increasing demands in regional and global blockchain markets. Moonstake develops a staking pool protocol and provides business services through partners and companies.

Moonstake aims to be the largest staking pool network in Asia by providing an active environment for crypto asset holders. Establishing a clear partnership roadmap with Moonstake represents another significant milestone for continuing to strengthen ties with leading platforms across Asia's burgeoning Distributed Ledger Technology (DLT) ecosystem. Partnership has been announced with Emurgo, Ontology and NEO to boost staking adoption, Binarystar, Japan's biggest blockchain hub, OIO Holdings Limited (SGX: OIO), a Singapore Catalist-Listed company. Industry's reputed advisors, such as Lisk and Lawrence Lim of RAMP DEFI support Moonstake's innovative journey.

With the full-scale operation in August, we expanded our business and as of November, our total staking assets exceeded over $90 Million. https://www.moonstake.io/

About Onchain Custodian

Headquartered in Singapore, Onchain Custodian is dedicated to building and operating a standardised, secure, insured, compliant and convenient solution for the safekeeping of institutional digital asset investments. With a secure multi-signature wallet, and institutional-grade controls and security measures, Onchain Custodian provides custody and open finance services to Asia's elite funds, family offices and HNWIs. https://www.oncustodian.com/

About Ruby Capital

Ruby Capital Pte Ltd, is a licensed venture capital fund manager regulated by the Monetary Authority of Singapore. The team employs industrial professionals and specialists in Singapore, Japan and China. Ruby partners with BinaryStar, Infinity Blockchain Group and others from China, Japan, South Korea, Singapore, and Europe with strong connections in Finance, IT Technology, Incubators, Education and Supply Chain industries. Ruby capital invests in artificial intelligence, data analytics, Fintech, consumer technology innovations, distributed ledger technologies (DLT), extended realities, quantum computing and other high-potential innovations. https://rubycapital.sg/

Service contact:
Samuel Lay, Head of Business Development at email: enquiry@oio.sg
Company contact:
Taku Edatsune, Head of Finance and Administration at email: press@oio.sg or investor.relations@oio.sg

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App Industry

SYDNEY, Nov 25, 2020 – (ACN Newswire) – AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first office opening in Sydney – making this its 19th office worldwide. AppsFlyer counts design giant Canva, neobank 86:400, and fitness app Sweat by Kayla among its current roster of ANZ clients. This follows AppsFlyer's recent announcement that Salesforce Ventures has joined its roster of investors in a late stage extension of its AUD287 million Series D round, which was led by General Atlantic earlier this year. The company now exceeds AUD273 million in annual recurring revenue (ARR), with over 1,000 employees globally.

By launching in ANZ, AppsFlyer hopes to support the region's rapidly growing local app economy by capitalising on the region's mobile marketing spend, which is expected to grow to up to AUD7.79 billion by 2021. According to AppsFlyer's first App Marketing in Australia and New Zealand 2020 report, although domestic apps currently occupy only 4% of the total ANZ app market share – with the US and China dominating at 29% and 12% respectively – growth potential for local apps is seen particularly in the verticals of Lifestyle (20%), Travel (16%), and Health & Fitness (13%).

This is especially relevant today when app usage is on the rise in ANZ; the same AppsFlyer report showed that Finance apps grew by 175%, Shopping apps by 125%, and Health & Fitness apps by 86% in H1 2020 vs H1 2019 for non-organic installs (NOI).

Under the leadership of Antony Wilcox, Director of Growth, AppsFlyer is looking to pursue vast growth opportunities in the region's mobile marketing and analytics industry, provide a platform to better serve app marketers in understanding customer data, and accelerate their mobile marketing efforts. The opening of a physical office in the middle of a pandemic, further shows AppsFlyer's commitment to the region, and its focus on servicing customers and growing its business further.

Antony Wilcox, Director of Growth, Australia and New Zealand, AppsFlyer, states: "Australia and New Zealand's move into the mobile generation is happening right now. We've seen homegrown start-ups move from seed rounds to a string of IPO's and have now become global players in Fintech, Retail Tech, and Productivity categories. AppsFlyer serves as the bridge between the mobile web and the app ecosystem, and we are currently building out our integrations with Cloud Marketing partners to bring all the value of the Martech ecosystem into one platform for marketers."

Ronen Mense, President and Managing Director for APAC, AppsFlyer, says: "We are immensely proud to be able to expand physically into Australia and New Zealand during a pandemic. Globally, many businesses have accelerated their digital transformation as a result of the economic impact of COVID-19, with mobile taking front and center stage in their strategic focus. We see an opportunity here to not only better support our existing customers in the region, but also to help empower the greater ANZ business community with our mission-critical tools and industry expertise so they can get the most out of their mobile marketing potential."

Ecosystem shifts and digital transformation accelerated by COVID-19 have fuelled the growth of AppsFlyer's ground-breaking solutions to meet the needs of marketers and app developers. These include innovative, privacy-centric attribution solutions for iOS 14, in a post-IDFA world; App Clips analytics; a zero budget marketing plan for app developers; enabling the web campaign-to-app opportunity; and two brand new products: Xpend – a cost aggregation solution that extracts cost data from any source, and accurately calculates ROI across the entire marketing journey, and Incrementality – which helps brands test and prove incremental lift of their marketing campaigns.

Globally, AppsFlyer works with thousands of customers, including leading brands such as Macy's, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. AppsFlyer's marketplace of over 8,000 partners includes Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle. AppsFlyer was recently named to the Forbes 2020 Cloud 100 list for the 2nd year in a row.

Existing investors include General Atlantic, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Qumra Capital, Pitango Venture Capital, Magma Venture Partners, and Eight Roads Ventures.

App Marketing in Australia and New Zealand 2020 report highlights:

The AppsFlyer App Marketing in Australia and New Zealand 2020 report examines 120 million installs, covering 12,500 apps downloaded between January to June 2020 in Australia and New Zealand. The report was done across eight verticals including Entertainment, Shopping, Gaming, Health & Fitness, Finance, Utilities, Travel and Lifestyle. The dataset in the report has also been compared against H1 2020 global data and H1 2019 Australia and New Zealand data.

– Finance – Non-organic installs (installs as a result of paid marketing activity), nearly tripled (175%) in comparison to H1 2019.

– Fraud – Overall fraud in ANZ grew to 14.94% by June 2020, doubling from 7.9% in February 2020. With Shopping and Finance apps being widely utilised, marketers were sinking more advertising spend, which in-end targeted fraudsters. Over 50% of apps expected to generate fake attributions.

– Travel – New Zealanders tended to over-index on Travel app NOI at 21% (enjoying the second-highest share behind just New South Wales, 26%). Marketers might therefore find a measure of solace in this finding by boosting their spending in New Zealand.

– Health and Fitness – With gyms and stores closed, health and fitness apps grew in H1 2020 by 86% and shopping apps grew by 125%, as people were seeking alternatives.

– User Acquisition – January showed to be a great month for marketers to invest in, benefitting from extended holiday spending, with user acquisition in January proving to be at lower costs.
— Cost per installs grew during March, April, and May months as COVID-related NOI and Organic Install spikes
— Entertainment (1.65 in May 2020 from 1.39 in January 2020),
— Lifestyle (1.7 in May 2020 from 1.2 in January 2020) and
— Shopping (3.17 in May 2020 from 2.4 in January 2020) apps
— Revenue and App Opens also peaked in January as Health & Fitness (17%), Lifestyle (20%) and Travel (25%) apps peaked, gaming and utilities apps also grew

AppsFlyer was founded in Israel in 2011 and headquartered in San Francisco, California, by Oren Kaniel, current CEO, and CTO Reshef Mann. Globally, the company works with more than 12,000 customers including leading brands like HBO, Alibaba, Skyscanner, and is currently located in 19 global offices. AppsFlyer works with data-driven marketers for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments.

App Marketing in Australia and New Zealand 2020 report is available at https://www.appsflyer.com/resources/others/app-marketing-australia-new-zealand/

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com

Media Contacts
Debbie Beins
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com
+65 6303 0567

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack, Opens New Office in Australia

SINGAPORE, Nov 24, 2020 – (ACN Newswire) – AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront.

As shifting privacy policies and regulations transform the marketing landscape, AppsFlyer has been experiencing increased demand for its expanding suite of products, including holistic attribution, marketing analytics, fraud protection, incrementality measurement, and customer experiences and engagement tools, while connecting app developers to more than 8,000 partners via its marketplace.

The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks. Ecosystem shifts and digital transformation accelerated by COVID-19 have fueled the growth of AppsFlyer's groundbreaking solutions to meet the needs of marketers and app developers. These include innovative, privacy-centric attribution solutions for iOS 14, in a post-IDFA world; App Clips analytics; a zero budget marketing plan for app developers; enabling the web campaign-to-app opportunity; and two brand new products: Xpend – a cost aggregation solution that extracts cost data from any source, and accurately calculates ROI across the entire marketing journey, and Incrementality – which helps brands test and prove incremental lift of their marketing campaigns.

The company also announced the launch of its new office in Sydney, focusing on servicing its customers and growing its business in the region of Australia and New Zealand. This latest launch will expand AppsFlyer's global footprint to 19 international offices, an unprecedented feat in the middle of a pandemic.

AppsFlyer has secured more than $300 million in funding since 2011, and has seen tremendous growth since its $210 million series D round, announced earlier this year. The company has recently reached 1,000 employees globally, and now exceeds $200 million in annual recurring revenue (ARR). The company also plans to increase its global headcount significantly in 2021 to support the growing needs of its customers and provide them with the right tools to delight their end-users while adhering to privacy regulations. AppsFlyer has also increased the volume and reach of its corporate social responsibility program, AppsFlyer Cares, impacting dozens of communities and thousands of individuals worldwide.

"AppsFlyer has been the driving force in mobile marketing attribution and has demonstrated true, long-term commitment to represent the app developers within the ecosystem," said Nowi Kallen, Principal at Salesforce Ventures. "Through a customer centric approach, 8,000-partner strong marketplace and privacy by design, AppsFlyer's innovative technology enables marketers to delight their end-users with a great user experience, while protecting their privacy."

"We're incredibly excited to deepen our integration with Salesforce and Salesforce Ventures, as we take another step towards ensuring that marketers, app developers, and the entire ecosystem is armed with the best marketing tech stack for the challenges of tomorrow," said Oren Kaniel, CEO and Co-Founder, AppsFlyer. "The secret sauce for our success over the last nine years has been prioritizing our customers and their end-users, putting them at the center of every decision we make. We've earned the unwavering trust and confidence of the market by enabling app developers to not only delight the end-user with a seamless user experience, but to also protect their data security and privacy."

Speaking about how this development will impact the region, AppsFlyer's APAC President and Managing Director, Ronen Mense, said: "The pandemic has aggressively driven a shift in how the global marketplace use technology, making the ever-innovative and always-resilient APAC one of the few winners from this year's economic turbulence. The foundations of an inclusive, tech-enabled recovery is being solidly built here in our turf, and we are humbled that the majority of today's best-performing Asian companies are using the AppsFlyer platform on a daily basis. This round enables us to empower Asian marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and foster confidence across the regional economy."

AppsFlyer works with thousands of customers, including leading brands such as Macy's, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. AppsFlyer's marketplace of over 8,000 partners includes Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle. AppsFlyer was recently named to the Forbes 2020 Cloud 100 list for the 2nd year in a row.

Existing investors include General Atlantic, Goldman Sachs Growth Equity, DTCP (Deutsche Telekom Capital Partners), Qumra Capital, Pitango Venture Capital, Magma Venture Partners, and Eight Roads Ventures.

About AppsFlyer

AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users. To learn more, visit www.appsflyer.com

About Salesforce Ventures

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce Ventures, the global investment arm of Salesforce, invests in the next generation of enterprise technology that extends the power of the Salesforce Platform. Salesforce Ventures is building the world's largest ecosystem of enterprise cloud companies and extending that technology to customers. Portfolio companies receive funding, strategic advisory, and operating support, and can easily join Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 400 companies, including DocuSign, GoCardless, Guild Education, nCino, Snowflake, Twilio, Zoom, and others across 22 countries since 2009. For more information, please visit www.salesforce.com/ventures.

Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com
+65 6303 0567

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Asian Logistics, Maritime and Aviation Conference closes

HONG KONG, Nov 23, 2020 – (ACN Newswire) – The 10th Asian Logistics, Maritime and Aviation Conference (ALMAC), jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), concluded its live programme on 18 November. More than 60 leaders from the logistics, maritime and aviation sectors around the world shared their insights in 35 topical sessions at the event. ALMAC had its debut as an online event (ALMAC Online) this year and industries continued to show their support with more than 10,000 viewers from close to 60 countries and regions joining the global live streaming, including many from Hong Kong, Mainland China and nine out of 10 countries in the Association of Southeast Asian Nations (ASEAN) bloc, along with newcomers from Austria, Brunei, Brazil, the Czech Republic, Egypt, Hungary, Rwanda, Slovakia and Uzbekistan and more, highlighting how the online format offered networking opportunities spanning the globe.



In the Air Freight Forum on day one of the 10th Asian Logistics, Maritime and Aviation Conference (ALMAC), air cargo community stakeholders shared their views on the industry’s outlook. Yvonne Ho, General Manager, Hong Kong and Macau, International Air Transport Association (L) and Frederic Leger, Director APCS Products, International Air Transport Association (R).


Kitack Lim, Secretary-General, International Maritime Organization, shared his thoughts on industry prospects in the Maritime Forum, saying there were two major challenges – digitisation and carbon-dioxide emissions reduction. The industry could not avoid the issue of energy transition and it was necessary to introduce innovation in the industry through digitisation and artificial intelligence.


In the Closing Plenary session, Yonov Frederick Agah, Deputy Director-General, World Trade Organization (WTO), said COVID-19 has accelerated economic and lifestyle changes such as working from home and booming e-commerce that will help to boost trade reforms.



ALMAC Online provided several interactive channels to connect different industry players, helping to expand business connections and build opportunities. Attendees could pair up with business partners easily through one-on-one virtual meetings and exchanging business contacts. The service created easy communication between potential business partners, generating more than 5,300 connections. Insight Exchange, Meet the Experts and Meet the Shippers sessions helped participants search for leading service providers of innovation technology and solutions. In addition, representatives from key trade associations provided complimentary advisory services, covering areas such as regional supply chains under the pandemic, changing trade flows and logistics technology.

The HKTDC worked with 100 international chambers of commerce and other organisations to set up 10 sub-conference venues in areas with a low COVID-19 risk, connecting global logistics groups simultaneously. Numerous business-matching meetings and virtual roundtable sessions were organised for delegations from France, Germany and Italy, connecting them with industry players from Hong Kong and the mainland to capture business opportunities.

Preparing for COVID-19 vaccine air logistics

The pandemic has brought unprecedented challenges to many sectors, including the air cargo industry. In the Air Freight Forum of the conference, co-organised with Airport Authority Hong Kong, air cargo community stakeholders discussed the industry's outlook and outlined a roadmap for business in the current environment.

Frederic Leger, Director APCS Products, International Air Transport Association (IATA), said the major issue faced by the industry now is the reduction in air cargo capacity. Globally, the grounding of about two-thirds of passenger fleets and absence of non-stop freighters in some regions had a significant impact on the air freight industry. Hong Kong has been less impacted by the capacity crunch because of its hub status and the continued flow of freighter traffic.

Mr Leger also spoke about preparing for the shipment of COVID-19 vaccines. Around 80 potential vaccines are currently in development, with some being ready for shipping by the end of the year. The shipment of vaccines will create significant supply-chain challenges since it's estimated that providing one dose for each of the world's 7.8 billion people would require cargo capacity equivalent to 8,000 Boeing 747 cargo aircraft.

"The key factors depend on where the vaccines will be produced, where they are going, where they will transit, how many doses per person, and the time between injections," Mr Leger explained. Infrastructure and staffing requirements should also be considered. For example, transporting vaccines requires storing at ultra-low temperatures of minus 80 degrees Celsius, and there must be appropriate tracking and handling procedures, facilities, equipment, packaging and extra capacity on the ground. At the same time, air crews and ground staff must be authorised to support vaccine transport, with sufficient training on risk, quality and handling procedures to deal with time- and temperature-sensitive pharma products. Mr Leger said collaboration between governments would be crucial, suggesting authorities work to arrange fast-track vaccine delivery, expediting the release and clearance of goods to avoid bottlenecks at borders.

Alaina Shum, General Manager, Aviation Logistics, Airport Authority Hong Kong, said COVID-19 vaccines would generate about 65,000 tonnes of air freight but with challenging requirements such as ultra-cold storage, cool dollies, apron shelters and airport-wide IATA certification. She said Hong Kong International Airport (HKIA) was already fully equipped to meet these requirements well before the pandemic outbreak.

Nevertheless, Ms Shum said strict procedures to reduce risks during the pandemic would affect airlines' ability to efficiently deploy crews, leading to additional costs and, in some cases, flight cancellations. She said Hong Kong authorities and HKIA had launched relief measures to help airlines keep flying, while HKIA was working with the Civil Aviation Department to increase capacity out of Hong Kong by expanding slot approvals for chartered flights, especially on high-demand routes carrying medical supplies. This resulted in a 25% year-on-year increase in freighter capacity from March to September this year, with some airlines refitting passenger aircraft to operate them for all-cargo services.

Expanded role of e-commerce during pandemic

Ms Shum said the pandemic had led to rapid growth in medical-supply shipments, including personal protective equipment, while the increase in work-from-home arrangements had boosted demand for e-commerce electronic products. Overall, she said, the pandemic had accelerated the shift to online shopping, which would have a long-lasting effect.

William Xiong, Chief Strategist and General Manager for Export & Global Logistics, Cainiao Network, discussed the growth of e-commerce during the pandemic. He said Cainiao, a mainland logistics firm, could handle 400 million packages a day with its global delivery network and has also helped international brands and companies leverage the power of big data to allocate their inventories intelligently and cut costs. Demand for such services had increased more than 10-fold in recent months, he explained.

Mr Xiong said the company had already handled more than 130 million medical-supply shipments this year, serving about 150 countries and regions as well as many international organisations such as the United Nations.

He mentioned that prices for freight had fluctuated heavily during the pandemic, and Cainiao looks forward to prices stabilising in the future. The company is expanding its capacity and building connections in cooperation with partners to boost its existing capacity and expertise. By 2021, the firm intends to add 3,000 more chartered flights and expand scheduled aviation services with a 72-hour turnaround time. With this move, Cainiao aims to reduce costs through digitisation and optimisation for more affordable and accessible services that contribute to the industry's development.

Hong Kong as an International Maritime Centre

The pandemic has also created concerns for the maritime industry. During the Maritime Forum, held in the afternoon on day one of the conference, Kitack Lim, Secretary-General, International Maritime Organization, shared his thoughts on business prospects and said the industry faces two major challenges – digitisation and carbon-dioxide emissions reduction. The industry could not avoid the issue of energy transition and the reduction of greenhouse-gas emissions, and had to meet the Paris Agreement target of halving fossil-fuel usage. Mr Lim said investment in research and development and infrastructure is one of the solutions, adding that innovations through digisation and artificial intelligence (AI) were also necessary.

Several leading maritime industry players gave their insights at a session titled "Maritime Forum – A Catalyst for Change". Vincent Clerc, CEO of Ocean and Logistics, A.P. Moller – Maersk, said the shipping industry had begun to rebound at the end of the second quarter of 2020 and demand from October to November had even exceeded expectations. Mr Clerc said most relevant services and technologies had been digitised for some time but the COVID-19 pandemic has accelerated the process with customers also looking for more digital solutions. Digitisation standards in the industry presented problems and digitisation involved large investments – and not all corporations could afford to adopt such solutions. Mr Clerc said A.P. Moller – Maersk was working hard to establish related standards for the industry. The company has decided to make full use of digitisation as it is beneficial to both corporates and customers and opens up more possibilities.

Mr Clerc believed the industry has already achieved higher standards than required by the International Maritime Organization in terms of sustainable development and carbon emissions reduction. He added that A.P. Moller – Maersk would fulfill more commitments in response to customers' requirements and expectations, resolving climate change and carbon emission issues gradually.

Chaired by Patrick Lau, Deputy Executive Director, HKTDC, speakers in the Power Dialogue session titled "Asian Connectivity under the "New Normal" included Grom Alexey Nikolaevich, CEO, Chairman of the Board, United Transport and Logistics Company – Eurasian Rail Alliance (UTLC ERA), and Zheng Shuangli, Director of Operations, Chengdu International Railway Port Investment & Development (Group) Co., Ltd. Mr Nikolaevich said the pandemic had shown that railway was the most reliable means of transport because of the absence of delays, and the present situation made this advantage obvious. His company had seen a significant increase in transport volume to 500,000 twenty-foot equivalent units (TEUs) this year, with an average of one railway service departing from mainland or European borders every 45 minutes.

WTO addresses industry recovery

Co-organised with The Hang Seng University of Hong Kong, the Closing Plenary session invited Yonov Frederick Agah, Deputy Director-General of the World Trade Organization (WTO), to share his views in a keynote address, "World Trade Organization Outlook for Charting Recovery". The pandemic has severely impacted the global economy and daily life, with global trade dropping drastically, he said. Forecasts showed that the decline in global trade might exceed the drop resulting from the 2008 financial crisis. The impact of the pandemic on the logistics industry has been widespread, with global air-freight and ocean-freight volumes shrinking substantially amid land border closures, along with a halt to business travel that is crucial for connecting trade and managing global value chains. "There is an unusually high level of economic uncertainty right now. If the second wave of COVID-19 is better managed and vaccines are available soon, it could add three percentage points to trade growth," said Dr Agah. "The pandemic has also accelerated economic and lifestyle changes, from working from home to booming e-commerce, that can accelerate trade reforms."

Dr Agah's address was followed by a series of panel discussions. Leaders from different sectors shared views on the topic "Leading Through a New Paradigm of Global Logistics Risks under Uncertain Trading Environment and Cyber Disruptions", exploring the challenges confronting globalisation in an era of geopolitical tensions and trade protectionism. "Better transport connectivity results in better trade and increased productivity. Intra-regional benefits from trade agreements have been bolstered further by the pandemic," remarked Jan Hoffmann, Chief, Trade Logistics Branch, United Nations Conference on Trade and Development.

The conference hosted two Supply Chain Management Forums, covering "Adopting Automation, Robotics and AI in Logistics and Supply Chains" and "Shaking up Supply Chain Management from E-commerce to Social Commerce". Power Dialogue sessions examined Asian connectivity under the new normal, the digitisation of the supply chain, digital cargo and other topics. Launched last year, InnoTalks and MarketTalks both returned in 2020. The InnoTalks sessions featured innovative solutions to help conference participants keep abreast of technological developments in the logistics industry and generate new impetus in their business. MarketTalks featured key industry players from Mainland China, India, Malaysia, Thailand and the United Arab Emirates, who led attendees in exploring regional opportunities through logistics ecosystems.

The conference sessions are now available for viewing through video-on-demand on the ALMAC Online website until 17 December 2020.

Photo download: https://bit.ly/36QtLvK

Websites
– ALMAC Online: https://www.almac.hk/main/en
– ALMAC Online Speaker List: https://www.almac.hk/main/en/speaker/2020speaker
– ALMAC Online Programme: https://www.almac.hk/main/en/s/info-programme

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: http://www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.

Contact:
Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Asian Logistics, Maritime and Aviation Conference opens

HONG KONG, Nov 17, 2020 – (ACN Newswire) – The 10th Asian Logistics, Maritime and Aviation Conference (ALMAC), an annual signature event for the industries jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), opened today, running online for the first time in light of the pandemic. More than 60 experts and leaders from the logistics, maritime and aviation industries will share their insights at the two-day programme.



The 10th Asian Logistics, Maritime and Aviation Conference (ALMAC), jointly organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), opened online today. Under the theme "Capturing Opportunities Amidst Volatility", more than 60 experts and leaders from the logistics, maritime and aviation industries share their insights at the two-day event.


HKTDC Executive Director Margaret Fong said the Asian Logistics, Maritime and Aviation Conference's online format this year allows the event to move beyond the limits of a physical location to connect global participants to a world of industry insights and expertise.


The opening session for ALMAC Online was officiated by Carrie Lam, Chief Executive of the HKSAR.



Today's opening session was officiated by Carrie Lam, Chief Executive of the HKSAR. Margaret Fong, Executive Director of the HKTDC, welcomed international delegates to the conference, saying: "While the global pandemic has necessitated the conference to be held online, it will not impede our ability to provide a platform for learning, sharing and networking. In fact, the online format allows the conference to move beyond the limits of a physical location to connect global participants to a world of industry insights and expertise." Also new this year, "Aviation" has been added to the conference name to highlight the industry's importance.

Given the current challenges faced by the logistics, maritime and aviation industries, ALMAC Online is running under the theme "Capturing Opportunities Amidst Volatility". The conference features more than 60 industry elite speakers who exchange their experiences in coping with the impact of the pandemic and, more importantly, share their forward-looking insights for future business development. With Asia playing a key role in global supply chain transformation under the new normal, ALMAC Online puts a sharp focus on examining Asia's future role and cooperation within the region.

International participation from online to offline

This year, more than 3000 industry elites from over 60 countries and regions have registered for the annual logistics event. Numerous virtual business-matching sessions and roundtables have been organised to connect participants from around the world — including countries such as France, Germany and Italy as well as various Asian countries and regions — with industry players and chambers from Hong Kong and Mainland China, helping them expand business connections and explore partnership opportunities. At the same time, participants from different parts of the world are joining ALMAC Online from nine satellite venues, where sessions are held and live-streamed.

AI-driven business matching creates more connections

The ALMAC Online platform also provides several interactive functions that serve to connect different industry players around the world. Click-to-connect enables audience to identify potential partners with ease, perform one-on-one video conferencing, and exchange business cards. Online networking and artificial intelligence-(AI) driven business-matching services are also provided, creating easy connections between potential business partners. The Consultancy and Services Lounge also connects participants with some leading logistics technology and solutions providers. A total of 150-200 business matching meetings are expected to be held during the conference. Leading professionals and associations provide complimentary advisory services at the Meet the Experts and Meet the Shippers sessions, covering areas such as supply chain management and changing trade flows.

Air Freight Forum examines air cargo demand and industry collaboration

While the pandemic has brought unprecedented challenges to the air cargo industry, soaring demand for COVID-19 vaccines and e-commerce deliveries requires companies to maintain operational resilience and service excellence. This and other topical issues were discussed as ALMAC Online kicked off this morning with the Air Freight Forum, co-organised with Airport Authority Hong Kong under the theme "Overcoming Challenges to Prevail under the Pandemic". Several salient topics were explored, including global air cargo demand, operational agility, COVID-19 vaccine air logistics, cross-border e-commerce and industry collaboration. Chaired by Yvonne Ho, General Manager, Hong Kong and Macau, International Air Transport Association, the speakers included Marco Bloemen, Managing Director, Seabury Consulting; Frosti Lau, Chairman, HKIA Air Cargo Carrier Liaison Group; Tony Khan, President and Representative Director, DHL Express Japan; Frederic Leger, Director APCS Products, International Air Transport Association; William Xiong, Chief Strategist and General Manager for Export & Global Logistics, Cainiao Network; and Alaina Shum, General Manager, Aviation Logistics, Airport Authority Hong Kong.

Maritime Forum focuses on Hong Kong's role

The pandemic has disrupted the operation of the maritime industry but it has also inspired innovation and digitalisation that mitigate the impact. The outlook for the sector was in focus as the keynote address at this afternoon's Maritime Forum was delivered by Kitack Lim, Secretary-General, International Maritime Organization, who shared his thoughts on future business perspectives in the industry. This was followed by a session titled "The Way Forward for Hong Kong as an International Maritime Centre and its Role in the Guangdong-Hong Kong-Macao Greater Bay Area", with speakers including Benjamin Wong, Head of Maritime Cluster, InvestHK; Captain Bjorn Hojgaard, Chairman, Hong Kong Shipowners Association; Hing Chao, Executive Chairman, Wah Kwong Maritime Transport Holdings; Kenneth Lam, Chairman & CEO, Credit Agricole Asia Shipfinance Limited; and Rosita Lau, Partner, Hong Kong, Ince & Co. Discussions focused on lessons learned from the COVID-19 pandemic, how the industry should adapt to the new normal in the post-pandemic world, and sustaining Hong Kong's position as an international maritime centre in the midst of uncertainties in trade and related regulations. The session also explored how Hong Kong can leverage its strengths in ship management, ship financing and maritime legal services for maintaining a key strategic role in the Greater Bay Area.

The Maritime Forum also featured sessions titled "A Catalyst for Change", with speakers including Jeremy Nixon, CEO, Ocean Network Express; Huang Xiaowen, Executive Vice President, China COSCO Shipping Corporation Limited; Esben Poulsson, Chairman, International Chamber of Shipping; and Vincent Clerc, CEO of Ocean and Logistics, A.P.Moller-Maersk. Panel members shared on the latest developments in the shipping industry, operational challenges brought about by COVID-19, the roadmap for recovery, and digital transformation trends in the face of an uncertain future.

Power Dialogue sessions at the forum featured Kelvin Leung, CEO, Asia Pacific, DHL Global Forwarding, Grom Alexey Nikolaevich, CEO, Chairman of the Board, United Transport and Logistics Company – Eurasian Rail Alliance (UTLC ERA) and Zheng Shuangli, Director of Operations, Chengdu International Railway Port Investment & Development (Group) Co., Ltd. They examined Asian connectivity under the new normal and how the logistics industry can design smarter, stronger, better connected and more diverse supply chains to rebuild resilience and better manage future risk.

Supply Chain Management Forums cover logistics automation and social commerce

As logistics and supply chains become increasingly AI-driven, the second day of the conference will feature two Supply Chain Management Forums examining the role of transformational automation and the new trend of social commerce. Speakers at the first forum, co-organised with the Hong Kong Shippers' Council, will include Sunny Ho, Executive Director, Hong Kong Shippers' Council; Wu Ying Ying, Solution Head, Hangzhou Hikvision Robotics Technology; Michael Xie, Head, DHL Consulting China; and Lyan Law, Senior Consultant, Industry 4.0 and Smart Manufacturing, Hong Kong Productivity Council. They will examine automation, robotics and the deployment of AI in logistics and supply chains.

The second session, co-organised with GS1 Hong Kong, will be chaired by Heidi Ho, Principal Consultant, GS1 Hong Kong, with a panel featuring James Li, Head of Operations, Shopee Cross-Border; Tom Lin, Hong Kong/Taiwan Supply Chain Director, Procter & Gamble; and Ben Au, General Manager, Empower SCM Ltd. Under the theme "Shaking up Supply Chain Management from E-commerce to Social Commerce", this session will look into the relationship between social commerce and supply chains/logistics; how the supply chain and logistics sector is responding to changing trends; and how industry players can grasp the opportunities arising from social commerce.

ALMAC finale: WTO addresses outlook for industry recovery

The Closing Plenary session and respective keynote address, co-organised with The Hang Seng University of Hong Kong, will feature Yonov Frederick Agah, Deputy Director-General, World Trade Organization (WTO), sharing his views on the theme "World Trade Organisation Outlook for Charting Recovery". According to the latest World Trade Report from the WTO, trade costs brought about by COVID-19 are closely related to trade policy uncertainty and restrictions on travel and transportation. The impact of the pandemic on the logistics industry has been widespread, with global air freight and ocean freight volumes shrinking substantially amid land border closures, along with a halt to business travel that is crucial for connecting trade and managing global value chains. With a potential trade rebound being hindered by increasing trade policy barriers and regulatory differences as well as cyber disruptions, this session will examine the outlook for world trade and how the industry and governments can help mitigate disruption.

World-renowned speakers on global logistics risks

The logistics, maritime and aviation industries face continued risks from escalating trade disputes, the pandemic and cyber disruptions, while the process of globalisation is challenged by geopolitical tensions and trade protectionism. Under these circumstances, global traders need to be more flexible in sourcing and production operations. Addressing these issues, ALMAC's Closing Plenary will see leaders from different spheres share strategies for minimising the global logistics risks that lie ahead and assess the outlook for the industry under more volatile trade and business environments. Dr Agah will also speak at the Closing Plenary, titled "Leading through the New Paradigm of Global Logistics Risks under an Uncertain Trading Environment and Cyber Disruptions", with other heavyweight speakers including Fox Chu, Partner, McKinsey; Jan Hoffmann, Chief, Trade Logistics Branch, United Nations Conference on Trade and Development; Kenny Ye, Chief Operation Officer, Orient Overseas Container; Christopher Chan, Partner and Hong Kong Head of Shipping, Offshore and Logistics, Holman Fenwick Willan; Mathieu Renard Biron, Managing Director, Global Freight Forwarding, Kerry Logistics; and Stone Ho, Group Vice President, Apex Logistics International.

MarketTalks return to explore logistics opportunities

Launched last year, InnoTalks and MarketTalks both return in 2020. The InnoTalks sessions feature innovative solutions to help conference participants keep abreast of the technological developments in the logistics industry and generate new impetus in their business. MarketTalks sessions, meanwhile, feature key industry players from Mainland China, the United Arab Emirates (UAE), India, Malaysia and Thailand leading attendees in exploring new business opportunities among logistics ecosystems. Today, Liu Libing, Director of Marketing, New Land-Sea Corridor Operation Co, Ltd, shared on the current situation regarding the New International Land-Sea Trade Corridor after nearly five years of development and explained how corporations can grasp opportunities arising from the corridor. Dato' Hasan Azhari HJ. Idris, CEO, Invest Selangor, explored opportunities for halal logistics in Selangor. Ghanyapad Tantipipatpong, Chairwoman, Thai National Shippers' Council, shared on the shift in supply chain strategies from globalisation to regionalisation. In other sessions, Xerrxes Master, Vice President, Association of Multimodal Transport Operators of India, provided updates on India's logistics industry and discussed the path to excellence. Tomorrow, Mohsen Ahmad, CEO – Logistics District, Dubai South, will focus on how the EZDubai development is positioning Dubai as a key hub for e-commerce.

Websites
ALMAC Online: https://www.almac.hk/main/en
ALMAC Online Speaker List: https://www.almac.hk/main/en/speaker/2020speaker
ALMAC Online Programme: https://www.almac.hk/main/en/s/info-programme
Photo download: https://bit.ly/2UvLrah

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: http://www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Contact:
Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WIMI’s Dr. Guo Songrui: Holographic technology and light fields

BEIJING, Oct 19, 2020 – (ACN Newswire) – Holography comes from the Latin vocabulary, and its meaning is: all, compound. According to the current common knowledge in mainstream technology filed, holography specifically refers to "holographic technology", which is a technology for reproducing diffracted light emitted by objects. Holographic technology uses the principle of interference to record the light wave messages of the object, and uses the principle of diffraction to reproduce the light wave messages of the object, helping users to store all the light information of the object. Thus, the observer can observe the different positions of the object in all directions, and the stored light information records all the light distribution in the three-dimensional space. Therefore, holographic technology is also a kind of optical storage and reproduction technology.

The earliest holographic technology was discovered by Denise Gabor (1900-1979), a Hungarian physicist, who won the Nobel Prize in Physics in 1971. However, this technology was first used in electron microscopes to record and display electronic holograms. The earliest use in the field of optics was after the invention of laser technology in 1960.

The holographic recording is different from ordinary photography. An ordinary camera only records the intensity of the object's light field. The hologram records the intensity of the reference light and the object light after interference. When it needs to be reproduced, it is only necessary to use the reference light to show the amplitude of the object light that fully characterizes the object information.

The hologram production process uses a laser. The laser beam is strictly split 1:1 by a beam splitter. One beam of light shines on the surface of the object to be photographed, and the other beam directly shines on the photosensitive film (holographic dry plate). Moreover, this light is also called the reference beam. When the object beam is reflected by the object, its reflected beam is also irradiated on the film, completing the hologram shooting process.

There are several major characteristics of holograms: 1. Omni-directional information recording. The holographic picture records the omnidirectional and comprehensive illumination information of the object, so that the object can be observed from different angles during observation. 2. Learning the whole picture from the parts. When part of the holographic picture is damaged, the whole picture of the object can still be seen from the remaining part. 3. The amount of stored information is huge, and multiple holographic photos can be recorded hierarchically on the holographic film. Moreover, they will not interfere with each other when displaying the picture.

Based on the characteristics of holograms mentioned above, the application prospects of holograms are quite broad, but it is not an easy task to collect light fields to form a hologram in the early stage of technological development. Early technical methods were either expensive, such as using the aforementioned laser to irradiate objects, or using camera arrays; or collecting information was limited and inefficient, for example, the light field acquisition systems based on a fixed turntable. After 2000, with the development of digital camera shooting technology and light field shooting technology gradually attracted the attention of researchers, the light field collection technology of the single camera came into being. Until now, the light field collection technology has truly reached the civilian level.

The common light field shooting techniques are divided into two categories: integral imaging and aperture coding imaging.

Integral imaging is achieved by adding a microlens array or a micromirror array in front of the sensor to realize the collection of images of the light field viewpoints in different directions. There are more well-known integral imaging devices, including the lens array lens launched by Adobe, the Pelican lens array camera on the mobile phone, the Lytro light field camera, the R series light field camera of Raytrix, and so on.

The shooting based on the compressed light field is to add an optical mask between the camera lens and the sensor to achieve compression encoding of the light entering the camera aperture. The more well-known equipment is the prototype of the light field camera developed by Babacan et al. They proposed to use the method of encoding mask and programmed aperture to capture light field viewpoints in different directions, which can obtain light field with high spatial resolution.

The microlens array has the advantages of low cost and small size, but its disadvantage is that the image resolution loss is serious. The coding imaging technology has the advantages of small size, no loss of resolution, but its advantages are low signal-to-noise ratio and low light field quality.

From the perspective of the development of light field cameras, encoding-based light field acquisition equipment breaks the mutual restriction between angular resolution and viewpoint image resolution. The redundant information in the light field can be removed through machine learning, and the light field can be restored from a small amount of information. In the future 4K era, the advantage of not losing resolution will be the focus of this technology.

In the near future, when light field acquisition equipment develops to a sufficiently high resolution, as well as has fast enough acquisition speed, and cheap, the light field data, as a kind of rich media data, is stored in a large amount of non-overlapping data that can be passed through a single point. The complete picture of data information will become a new data treasure house for data scientists to research and mine. In particular, unexpected achievements may be obtained in many fields, such as holographic recognition, holographic payment, holographic authentication, and so on.

Guo Songrui:
Doctor of Computer Science and Technology Engineering from Hunan University, studied mixed reality and augmented reality technology at the State Key Laboratory of Scientific Computing of the Chinese Academy of Sciences, and participated in the research and development of multiple key projects.

About WIMI Hologram Cloud Inc.
WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, operates an integrated holographic AR application platform in China and has built a comprehensive and diversified holographic AR content library among all holographic AR solution providers in China. Its extensive portfolio includes 4,654 AR holographic contents. The company has also achieved a speed of image processing that is 80 percent faster than the industry average. While most peer companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WiMi collects 500 to 550 data blocks. For more information, please visit http://ir.wimiar.com/.

WIMI Hologram Cloud Inc.
Name: Tim Wong
E-mail: pr@wimiar.com
Tele: +86 10 89913328


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WIMI’s Dr. Guo Songrui: The development and application prospect of holographic technology: light field collection

BEIJING, China, Oct 13, 2020 – (ACN Newswire) – Holography comes from the Latin vocabulary, and its meaning is: all, compound. According to the current common knowledge in mainstream technology filed, holography specifically refers to "holographic technology", which is a technology for reproducing diffracted light emitted by objects. Holographic technology uses the principle of interference to record the light wave messages of the object, and uses the principle of diffraction to reproduce the light wave messages of the object, helping users to store all the light information of the object. Thus, the observer can observe the different positions of the object in all directions, and the stored light information records all the light distribution in the three-dimensional space. Therefore, holographic technology is also a kind of optical storage and reproduction technology.

The earliest holographic technology was discovered by Denise Gabor (1900-1979), a Hungarian physicist, who won the Nobel Prize in Physics in 1971. However, this technology was first used in electron microscopes to record and display electronic holograms. The earliest use in the field of optics was after the invention of laser technology in 1960.

The holographic recording is different from ordinary photography. An ordinary camera only records the intensity of the object's light field. The hologram records the intensity of the reference light and the object light after interference. When it needs to be reproduced, it is only necessary to use the reference light to show the amplitude of the object light that fully characterizes the object information.

The hologram production process uses a laser. The laser beam is strictly split 1:1 by a beam splitter. One beam of light shines on the surface of the object to be photographed, and the other beam directly shines on the photosensitive film (holographic dry plate). Moreover, this light is also called the reference beam. When the object beam is reflected by the object, its reflected beam is also irradiated on the film, completing the hologram shooting process.

There are several major characteristics of holograms: 1. Omni-directional information recording. The holographic picture records the omnidirectional and comprehensive illumination information of the object, so that the object can be observed from different angles during observation. 2. Learning the whole picture from the parts. When part of the holographic picture is damaged, the whole picture of the object can still be seen from the remaining part. 3. The amount of stored information is huge, and multiple holographic photos can be recorded hierarchically on the holographic film. Moreover, they will not interfere with each other when displaying the picture.

Based on the characteristics of holograms mentioned above, the application prospects of holograms are quite broad, but it is not an easy task to collect light fields to form a hologram in the early stage of technological development. Early technical methods were either expensive, such as using the aforementioned laser to irradiate objects, or using camera arrays; or collecting information was limited and inefficient, for example, the light field acquisition systems based on a fixed turntable. After 2000, with the development of digital camera shooting technology and light field shooting technology gradually attracted the attention of researchers, the light field collection technology of the single camera came into being. Until now, the light field collection technology has truly reached the civilian level.

The common light field shooting techniques are divided into two categories: integral imaging and aperture coding imaging.

Integral imaging is achieved by adding a microlens array or a micromirror array in front of the sensor to realize the collection of images of the light field viewpoints in different directions. There are more well-known integral imaging devices, including the lens array lens launched by Adobe, the Pelican lens array camera on the mobile phone, the Lytro light field camera, the R series light field camera of Raytrix, and so on.

The shooting based on the compressed light field is to add an optical mask between the camera lens and the sensor to achieve compression encoding of the light entering the camera aperture. The more well-known equipment is the prototype of the light field camera developed by Babacan et al. They proposed to use the method of encoding mask and programmed aperture to capture light field viewpoints in different directions, which can obtain light field with high spatial resolution.

The microlens array has the advantages of low cost and small size, but its disadvantage is that the image resolution loss is serious. The coding imaging technology has the advantages of small size, no loss of resolution, but its advantages are low signal-to-noise ratio and low light field quality.

From the perspective of the development of light field cameras, encoding-based light field acquisition equipment breaks the mutual restriction between angular resolution and viewpoint image resolution. The redundant information in the light field can be removed through machine learning, and the light field can be restored from a small amount of information. In the future 4K era, the advantage of not losing resolution will be the focus of this technology.

In the near future, when light field acquisition equipment develops to a sufficiently high resolution, as well as has fast enough acquisition speed, and cheap, the light field data, as a kind of rich media data, is stored in a large amount of non-overlapping data that can be passed through a single point. The complete picture of data information will become a new data treasure house for data scientists to research and mine. In particular, unexpected achievements may be obtained in many fields, such as holographic recognition, holographic payment, holographic authentication, and so on.

Guo Songrui:
Doctor of Computer Science and Technology Engineering from Hunan University, studied mixed reality and augmented reality technology at the State Key Laboratory of Scientific Computing of the Chinese Academy of Sciences, and participated in the research and development of multiple key projects.

About WIMI Hologram Cloud Inc.

WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, operates an integrated holographic AR application platform in China and has built a comprehensive and diversified holographic AR content library among all holographic AR solution providers in China. Its extensive portfolio includes 4,654 AR holographic contents. The company has also achieved a speed of image processing that is 80 percent faster than the industry average. While most peer companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WiMi collects 500 to 550 data blocks. For more information, please visit http://ir.wimiar.com/.

WIMI Hologram Cloud Inc.
Name: Tim Wong
E-mail: pr@wimiar.com
Tele: +86 10 89913328

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com