HONG KONG, Apr 1, 2021 – (ACN Newswire) – MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), attracted more than 21,000 viewers from more than 50 countries and regions. Under the theme "Marketing for GOOD", a total of 27 seminars and workshops were staged during the conference, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies, examine the latest marketing trends under the new normal, and share success stories in the area of digital transformation.

Exploring impact of digital transformation

Focusing on digital transformation and the impact of new marketing technologies, one of the speakers was Mayur Gupta, who was Global VP for Growth & Marketing at Spotify and has been named on the Forbes list of the world's most influential chief marketing officers. Now working as Chief Marketing and Strategy Officer at Gannett – USA Today Network, Mr Gupta discussed how marketers can respond to behavioural shifts by leveraging technologies in the era of uncertainty, and by predicting future growth trends amid the digital transformation taking place in marketing. "COVID-19 basically punched all of us in the face, and it has taken us back to the basics of what marketing always had to be, and what it ought to be – the three simple Ps, which are defining your purpose, the promise you make to the consumer that reflects that purpose and, ideally, the product you deliver matching that promise," he said.

Jeny Yeung Mei-chun, Commercial Director, MTR Corporation Limited, shared her tips on how brands can connect with customers and the community at every digital touch point, with insights on digital acceleration in the future. "The MTR's mission is to keep the city moving. Like transportation companies in many other cities around the world, the MTR is going through a smart journey to upgrade its capabilities to help the community. So, a lot of the features in our new app revolve around how customers can use our services better, but the other major component is lifestyle information since passengers are now demanding more than the basic core services."

Positive branding amid challenges

Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, shared perspectives on how major brands have been responding to shifting consumer behaviour under the new normal, giving his predictions for marketing trends and tourism development as businesses begin to recover. "All marketing activities have to be performance-driven during the pandemic. Going forward, I see huge opportunities for staycations as well as 'workcations'. I think many of us are thinking about our summer and imagining going on a week's vacation and staying a week longer to work."

teamLab shares artistic journey

Navigating the confluence of art, science, technology and the natural world, the globally renowned art collective teamLab unveiled their creative philosophies and immersive experiences to the audience at MarketingPulse Online. A senior member from teamLab said: "[Digital works] can free us from materials and we are no longer stuck in one room. Boundaries are just an illusion that humans make. New ideas both come from and affect old ideas."

Examining the impact of livestream commerce and short video marketing

Eray Li, General Manager of Southern China, Kuaishou (Magnetic Engine), has also worked at digital giants Tencent, Cheetab Mobile and Alibaba. At the conference he explained Kuaishou's strategies and tricks of the trade to seize the significant opportunities presented by their platform. "There was a user base of 818 million for short videos at the end of last year, accounting for 87% of netizens. The average daily time people spent on short videos exceeded the time spent on instant messaging, video calls, et cetera. In 2020, Kuaishou's e-commerce sales were Rmb381.2 billion, and 84% of its users prefer to follow the recommendations of livestreamers."

Cracking the code for Gen Z

Timothy Armoo, founder of Fanbytes, a leading influencer marketing agency, shared some of the latest strategies to win the hearts of the young generation through video content, influencer engagement and algorithms on Instagram, TikTok, YouTube and other social media. "Gen Z have short interest spans, not attention spans," he said. "In the past, you needed a big budget to advertise on TV, but the world of social has created a more level playing field where anybody can play – small brands as well as large. But this also means Gen Zs have a lot of influence; in fact, so much influence that any brand that does not take them into consideration is playing a losing game."

Online platform runs until 30 April

The MarketingPulse Online platform will remain open until 30 April. During this period, industry members can continue to make use of the different features of the platform and also review content from previous events.

MarketingPulse Online website: https://marketingpulse.hktdc.com/en/
Photo download: https://bit.ly/2PJXIZA

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC's Communications & Public Affairs Department:
Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

HONG KONG, Mar 30, 2021 – (ACN Newswire) – MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), opened today, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies. They will also examine the latest marketing trends under the new normal and share success stories in the area of digital transformation.

Under the theme "Marketing for GOOD", this year's MarketingPulse Online examines how companies are enhancing their branding strategies to engage consumers as part of the post-pandemic business recovery. The conference also focuses on digital transformation and the impact of new marketing technologies. Speakers come from world-renowned brands including the Alibaba Group, Blue Bottle Coffee, Booking.com, DBS Bank, lululemon, Kuaishou (Magnetic Engine), Mastercard, MTR Corporation Limited, the South China Morning Post, teamLab and Qianxun (Hangzhou) Holding Co.

Margaret Fong, HKTDC Executive Director, welcomed international participants to the virtual conference, saying: "With the pandemic reshaping global economies and accelerating digital transformation trends, a platform such as MarketingPulse becomes more important than ever before. From innovation and technology to shifting consumer behaviour and brand-new business models, the marketing and branding industry is now facing significant transformation. This conference provides a platform for global brands, creative minds and service providers to explore partnerships, innovative marketing solutions and business development opportunities. With the theme 'Marketing for GOOD', it also explores how brands can take the lead in contributing to society while communicating creatively to consumers under the new normal."

Experts speak on "Marketing for GOOD"

In the first session this morning, Bryan Meehan, Executive Chair, Blue Bottle Coffee, shared on how the American coffee roaster and retailer raises consumers' awareness regarding various topical issues. "Blue Bottle has three core values: deliciousness, hospitality and sustainability. One of the beliefs we have at Blue Bottle is a limitless potential of caring. And that word really matters right now. For people in business who are thinking about reopening and how to reposition their brand going forward, I think constant care is really important," Mr Meehan said.

Guy Kawasaki, a notable marketer, author and venture capitalist from the United States, who previously worked as Chief Evangelist at Apple and Special Advisor to the CEO of the Motorola division at Google, and now works as Chief Evangelist at graphic design company Canva, shared his advice on preparing for a digital future and mastering the art of communicating with customers in the new era. "As a marketing framework, figure out how you can create a product and then convince the world that you have something that is unique and valuable. That explains all of marketing," Mr Kawasaki said.

Named as one of the world's most influential chief marketing officers (CMOs) by Forbes, Chris Tung, Chief Marketing Officer, Alibaba Group, led another session, examining how the e-commerce giant has demonstrated the true value of integrating marketing and philanthropy through digitalisation, innovation and technology.

With the pandemic have a severe impact on the global tourism industry, Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, shared perspectives on how major brands have been responding to shifting consumer behaviour under the new normal, giving his predictions for marketing trends and tourism development as businesses begin to recover.

In addition, Gary Liu, Chief Executive Officer at the South China Morning Post, shared his insights on moving a news organisation towards a digital future, exploiting the potential of digital technologies to accelerate innovation, engage audiences and transform the foundations of the media business. On the second day of the conference, Lim Bee Bee, Head of Marketing & Customer Management, Consumer Banking Group (Singapore), DBS Bank, will address the ground-breaking engagement of the younger generation through the computer gaming arena, sharing experiences and strategies to connect with digitally native, tech-savvy customers through compelling and innovative experiences.

Examining the impact of livestream commerce and short video marketing

Livestreaming e-commerce channels and short-video marketing have both become wildly popular across Mainland China. MarketingPulse Online brought together marketing experts from leading platforms and brands to explain their strategies and tricks of the trade to seize the significant opportunities presented by these platforms. The session featured Eray Li, General Manager of Southern China, Kuaishou (Magnetic Engine), and Alves Huang, CEO, Qianxun (Hangzhou) Holding Co, which has been assessed to be the number-one live broadcaster on Taobao over the years.

Networking for opportunities

MarketingPulse Online is featuring digital marketing workshops hosted by Facebook, iClick, PRIZM Group, Spread-it and Vfluencer that will offer practical marketing strategies in areas ranging from social media marketing to big data and livestreaming e-commerce. The conference also offers a virtual marketing consulting service provided by local marketing firms, offering real-time networking opportunities and intelligence exchange to industry players joining the event.

Find the latest programme and speaker list at https://marketingpulse.hktdc.com/en/. Media representatives wishing to join MarketingPulse can email requests to christine.kam@hktdc.org.

Photo download: https://bit.ly/31JKAq9

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC's Communications & Public Affairs Department:
Christine Kam, Tel: +852 2584 4514, Email: christine.kam@hktdc.org

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

INDIA, Mar 23, 2021 – (ACN Newswire) – In an age of unprecedented possibilities for businesses, World CX Summit – India attracted prominent voices in the CX ecosystem including Anand Tuli, Head of CX & Data Analytics, Vedantu; Dhruba Roy Chowdhury, Head of Global Command Centre and APAC Support Operations, Uber; Vaishali Thakkar – Chief Customer Experience & Service Delivery, Praxis Home Retail Ltd. (Future Group – HomeTown) and Himanshu Singh – Head Presales, India & SAARC, Freshworks; to name a few.

World CX Summit – India covered key topics such as Digital Transformation with Customer-First Thinking, Customer Data: Designing for Transparency & Trust, CX Strategies for a Touchless World, Adopting Digital Omnichannel and more.

Key takeaways from World CX Summit – India
In a panel discussion on the topic 'Becoming Future Ready with CX-led Digital Transformation,' the panellists discussed about leveraging VoC initiatives to Build Brand Loyalty, How to overcome challenges in CX Transformation, Success stories and Q and A and much more.

The panellists who joined the discussion included K B Nagaraju – Chief CX Officer, Bigbasket; Dharmender Khanna – Head of Digital Transformation, SSIPL Retail LTD; Vaishali Thakkar – Chief CX & Service Delivery – Praxis Home Retail Ltd. (Future Group); Sharat Dhall – Chief Operating Officer (COO) – Policybazaar.com and Ajay Nambiar – COO-PYP & CSO, M3M.
"If you want things to work, you need to consider everything around the new technology that you are looking into investing in," said Frederik Bisbjerg, Executive Director, Digitization, Daman National Health Insurance Company.

World CX Summit also featured an interesting panel discussion on 'The Impact of Emerging Technologies on CX Excellence'. The panellists who joined the debate included Suneet Gupta – Head of CX, Grofers; Himanshu Singh – Head Presales, India & SAAEC, Freshworks; Dhruba Roy Chowdhury – Head of Global Command Centre and APAC Support Operations, Community Operations, Uber; Anand Tuli – Head of Data Analytics & CX Vedantu; Guru Bhat – VP, Omni-channel and Customer Success Platform, Paypal; Shivangi Kamath – Head Quality Assurance and Process Improvement- Process Excellence Group, Tata AIG General Insurance.

The summit also played host to an interesting keynote on the topic 'Transforming CX Strategy with VoC' by Samdani Basha VP – CX, Design & Operations, Flipkart.

The show was hosted on the virtual events platform Vmeets which helped the participants to network and conduct business in an interactive and immersive virtual environment.

Participants were also able to engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms.

World CX Summit – India was officially sponsored by Silver Sponsor – Freshworks; Bronze Sponsor – Teleperformance and Eastvantage; Associate Sponsor – Site24x7.

About World CX Summit:

World CX Summit India aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies. For more information visit: https://india.worldcxsummit.com/

For further details about the announcement, please contact:
Karthik A
Marketing Lead
Trescon
marketing@tresconglobal.com

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

SINGAPORE, Mar 23, 2021 – (ACN Newswire) – As a part of the world tour, Asia edition of World CX Summit gathered pre-qualified CX leaders, Marketers & tech experts virtually on 11 March 2021; to discuss how the latest technologies and customer insights can be combined to change CX as we know it.

The third global edition of WCXS-Asia featured keynotes, panel discussions, tech talks, private consultation rooms, private networking rooms, and more on Vmeets – a virtual events platform. CX leaders and enthusiasts had engaging sessions with speakers in Q&A sessions and emphasized the changing dynamics of customer experience across the globe.

"Virtual events are an excellent opportunity for everyone in the industry to come together during these difficult times. Affordable and intelligent CX solutions & strategies are the need of the hour," says Mithun Shetty, CEO of Trescon.

The summit presented an impressive line-up of speakers including Nate Brown – Chief Experience Officer/Co-Founder of CX Accelerator Officium Labs; Michelle Huff – CMO, UserTesting; Matt Coulson – Regional VP, Value Consulting OutSystems; Dan Gingiss – Chief Experience Officer, The Experience Maker; Richard Jones – VP & GM APAC, Dataiku; Biren Balakrishnan – Sales Engineering Manager, Sitecore; Ganesh Raj – Director, Strategic Alliances, Freshworks APAC; Christophe Bacon – Founding and Managing Partner, OmniStrada; Riaz Raihan – President of Products, Alida USA; and the like.

Highlights of World CX Summit – Asia:

The summit started with an opening fireside chat between Nate Brown and Mary Drumond exploring the key concepts of Customer Experience, and how the world has now transitioned to the 'Experience Era'. The discussion also progressed towards understanding the pain points in designing a CX tool that is sought after in this highly innovative and competitive market.

A highly engaging keynote address by CX speaker and coach – Dan Gingiss, stressed why it's important to focus on customers rather than diverting attention to any marketing campaign. His presentation included a lot of real-time examples to keep his virtual audiences hooked. In his discussion, he mentioned that "Customer Experience is where we should be focusing on; investing all of our time and money instead of the next marketing campaign".

The event also witnessed a panel discussion revolving around the topic 'Exceeding New Expectations in The New World of Digital Innovation and Changing Customer Behavior and Experiences' consisting of distinguished panelists who deliberated on how companies are coping and innovating in the new digital world.

The keynote session by versatile entrepreneur Johnny Quach dived into concepts of growth mindset and designing a growth culture. The focal point of the discussion was getting past challenges using simple yet effective solutions. He drives this point across using several real-life use cases.

World CX Summit – Asia is officially sponsored by Platinum Sponsor – User Testing, Tech Data & Dataiku; Gold Sponsor – OutSystems, Freshworks, Sitecore and Alida; Silver Sponsor – Qualtrics; Bronze Sponsor – Yellow Messenger, Vernacular.ai and Qiscus.

About World CX Summit:

World CX Summit Asia aims to bring CX leaders and Marketers together to discuss how the latest technologies and customer insights can be combined to change CX as we know it. The summit will host a combination of insightful sessions, case studies, panel discussions, and workshops sure to deliver actionable insights that attendees can apply to their Customer Experience strategies.

For more updates on our upcoming events, visit: https://www.tresconglobal.com/

For further details about the announcement, please contact:
Aishwarya Bhandary
Corporate Communications Executive
marketing@tresconglobal.com

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com