Los Angeles Digital Marketing Agency Scores U.S. National Success

LOS ANGELES, CA., Jul 8, 2020 – (ACN Newswire) – Emergent marketing agency NITRO PLUG Digital Marketing was ranked among the best digital marketing agencies in the US, winning a 2020 National Excellence Award in Digital Marketing. Attracting national attention, NITRO PLUG was further recognized by multiple agencies and companies as being one of the top digital marketing agencies in L.A. today.





From Hollywood to Beverly Hills, the city of L.A. is filled with many longstanding and impressive digital marketing firms. Among these titans is a relatively new and up and coming firm, NITRO PLUG Digital Marketing. NITRO PLUG is making waves in marketing and professional communities across the country as it is formally recognized for its achievements in boosting business for clients across the board. Established in 2017 NITRO PLUG has already proven successful in acquiring a large repertoire of clients, ranging from large construction companies to corporate law firms. NITRO PLUG has been successful in managing their digital marketing needs, resulting in increased traffic and sales for their clients.

As an agency, NITRO PLUG has been recognized for their experiences and triumphs in SEO, PPC, Social Media, and Email Marketing. As a result of their award-winning marketing strategies, NITRO PLUG has helped hundreds of clients achieve high rankings on Google, as well as generate targeted leads with large scale paid advertising. Further acclaim, as reflected by expertise.com and nogood.io has noted the digital agency for their skilled optimization of client websites and conversion. Every member of NITRO PLUG has more than seven years of experience in the digital marketing industry, ensuring every client is assigned a team of capable professionals. As reflected by being #7 on the nogood.io ranking of top digital marketing agencies in L.A., many account NITRO PLUG's successes to their active and experienced team of digital marketing experts.

"It's really exciting for our team and clients," reflects Elizeth Shah, NITRO PLUG's CEO. "I am truly honored to be recognized for the work we're doing here and I'm so proud of the team, it's been very rewarding seeing everyone come together to help us get to where we are today. Winning the 2020 National Excellence Award in Digital Marketing was an amazing first step. I think I speak for all of us when I say it felt great. We're really coming into our own as a full-service digital marketing agency."

NITRO PLUG is exactly that. A full-service agency is growing bigger every day. As an UpCity certified partner and one of a hundred 2020 National Excellence Award recipients, clients know what to expect when looking to NITRO PLUG for high-level digital marketing. Many anticipate further growth as NITRO PLUG continues to be recognized for its excellent standard and quality of work.

The key to their success is their marketing strategy. NITRO PLUG has taken a very personalized approached to building marketing plans and executing them flawlessly. Before beginning and marketing project, the agency first strives to understand exactly what the client needs, and every plan is then tailored specifically for each unique business. NITRO PLUG's CEO, Elizeth Shah noted, "it's simple, we provide solutions to our client's problems." This unique and prescriptive approach makes the working relationship between NITRO PLUG and their clients extremely special, and therefore commences with a complimentary online marketing analysis of each client in comparison with their competitor's online performance. This winning strategy has been recognized by dozens of clients in NITRO PLUG's excellent online ratings and client testimonials.

"…they continued to impress us with strong results week after week." – Cal First Contracting

"Everything from the introduction call, to the intake, and the campaign management has been absolutely phenomena!" – JJ Law

"We spoke to several internet marketing providers but it didn't seem as though any of them had the level of experience that Nitro Plug Digital Marketing had, and we were right. They've taken our business to new heights" – Warner Law

NITRO PLUG Digital Marketing is a full-service digital marketing agency. They have extensive experience in Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Management, and Email Marketing. Recently named one of the Top Digital Marketing Agencies in the United States; they've helped hundreds of clients rank higher on Google; generate more targeted leads with paid advertising; convert more email subscribers, and optimize their website for conversion.

Media contact:
NITRO PLUG Digital Marketing
Tel: +1 (888) 983 1230
Email: contact@nitroplug.com
Website: https://www.nitroplug.com/
Facebook: https://www.facebook.com/nitroplug
Upcity: https://upcity.com/profiles/nitro-plug/
Instagram: https://www.instagram.com/nitro.plug


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Global K-Pop #BLACKPINK LIVE comeback party #TwitterBlueroom

SEOUL, KOREA, Jun 27, 2020 – (ACN Newswire) – Leading Global K-Pop band #BLACKPINK (@BLACKPINK) released their comeback single #HowYouLikeThat on June 26, 6PM KST, opened their official Twitter account and posted their first Tweet. Retweeted over 250K times with 600K Likes, Tweet volume related to 'BLACKPINK' reached 5M for 12 hours, and the hashtag of their new song title #HowYouLikeThat trended worldwide No 1 and trended over 50 countries.



#TwitterBlueroom LIVE announcement, Emoji launch, 1st Tweet from @BLACKPINK



On 30 June, Twitter will host a 'BLACKPINK LIVE comeback party' as a #TwitterBlueroom Q&A session, to talk about their comeback and current life. Fans will be able to watch the live #TwitterBlueroom on BLACKPINK's official Twitter account (@BLACKPINK) and interact with them directly using the hashtags #Ask_BLACKPINK #TwitterBlueroom, or within the live chat room.

Twitter is also celebrating the launch of BLACKPINK's official account and their comeback by setting up special custom emojis to help fans around the world cheer them on. BLACKPINK's four members drew their own emojis, which can be activated by hashtagging their names. BLACKPINK's special emojis will appear on all Tweets using the official hashtags from 26 June to 31 August KST.

– #BLACKPINK #(*) #HowYouLikeThat #Ask_BLACKPINK
– #JENNIE #(*)
– #JISOO #(*)
– #LISA #(*)
– #ROSE #(*)

YeonJeong Kim, Head of the Global Kpop & K-content Partnerships at Twitter said, "Every Kpop fan on Twitter can join in trending global conversations with specially customized contents for fans. 'BLACKPINK LIVE Comeback Party on #TwitterBlueroom' and special custom emojis will help Kpop fans interact with BLACKPINK members directly in real time through improved live experience and innovative formats."

BLACKPINK is one of the most beloved K-Pop groups and their official fanclub Twitter account 'BLACKPINK GLOBAL BLINK (@ygofficialblink)' was ranked no.1 fastest growing Kpop account, and ranked 5th in the 'K-POP Artists' most mentioned by Twitter users worldwide in 2019. It is expected that active communication with global fans will continue through the opening of this official account.

Some terms in this release are displayed in Korean as indicated with asterisk (*). Please refer to the full release at https://www.media-outreach.com/View/39060/

About Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @TwitterKorea. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Social Strategy winners announced

LONDON, Jun 17, 2020 – (ACN Newswire) – Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.





Lex Bradshaw-Zanger, CMO, L'Oreal UK & Ireland and chair of the jury


Grand Prix, KFC #1 Fan



A total of 13 campaigns – one Grand Prix, two Golds, five Silvers and five Bronzes – have won in the Effective Social Strategy category, which links social strategy to business success.

Reprise in Malaysia has won the Grand Prix for How KFC's #1 Fan Charmed Millions. The fast-food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

To combat a series of critical price-based social media posts, which sparked a national debate on rising prices within the fast-food industry, KFC launched a tactical free chicken promotion to reignite love amongst teens and young adults, and drive footfall in-store. KFC introduced its number-one fan, Mat Ayam Free, who drove affinity with millennials by hijacking other carefully curated top celebrities' Instagram pages, while shamelessly promoting KFC's chicken.

The campaign successfully increased brand share amongst teens and young adults by 4% each, gained exposure to the combined influencers' audience of 20.3m followers, gained 2.5m followers of its own with 6.6m impressions and reversed negative social sentiment.

Three special awards have also been given in specific areas of excellence:

– Path-to-Purchase Award, for a social strategy that successfully drove sales, has been awarded to Memac Ogilvy for Scroll-Thru, for which KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.

– Smart Spender Award, for a social strategy that was effective on a budget of $500K or less, has been awarded to Facebook Creative Shop for Great Work – WWF's Black Friday Twist. Wildlife conservation charity World Wide Fund for Nature ran a subversive Black Friday promotion to drive endangered animal adoptions in the UK.

– Live Award, for the best real-time campaign that has helped the brand achieve a specific business result, has been awarded to MullenLowe US for #NotAJoke. Non-profit gun safety organisation Change The Ref used comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.

The full winners' list, as voted by the 15-strong jury of agency- and client-side industry professionals, is as follows:

Grand Prix:

– How KFC's #1 fan charmed millions | KFC | QSR Stores Sdn Bhd | Reprise | Malaysia

Gold:

– No Need to Fly | Around the World in Germany | German Rail | Ogilvy Germany | Germany
– Twitter Bait | Burger King | Restaurant Brands International | MullenLowe US | United States

Silver:

– Celebrating Subcultures | Burger King | Restaurant Brands International | MullenLowe US | United States
– Scroll-Thru | KFC | Yum! Brands MENAPKT | Memac Ogilvy | Middle East (general region) + Path-to-Purchase Award
– Everyone is an Amazing Book | Amazon Prime Reading | Amazon China | McCann Worldgroup China | China
– Bring Back the Idols | Snickers | Mars Japan | BBDO Japan | Japan
– #WomenRewriteWomen | El Tiempo | MullenLowe SSP3 | Colombia

Bronze:

– Be a Masshole, Not an Asshole | Yes on 3 Coalition | MullenLowe US | United States
– Hesitation | SKODA | RE-MIND PHD | France
– Great Work – WWF's Black Friday twist | WWF | Facebook Creative Shop | United Kingdom + Smart Spender Award
– The Gift of Social Commerce | Lady's Choice | Unilever | Ogilvy Philippines Inc. | Philippines
– #NotAJoke | Change the Ref | MullenLowe US | United States + Live Award

Lex Bradshaw-Zanger, CMO, L'Oreal UK & Ireland and chair of the jury, commented: "As social grows in scope and becomes more firmly rooted in commerce, this year's winners show a range of social strategies, truly engaging the consumer, from across the world that practitioners can learn from and be inspired by, helping to build future growth across a multitude of sectors."

View here the Effective Social Strategy winners, the final category of this year's WARC Awards to be announced, alongside the winners of the Effective Content Strategy (www.warc.com/WarcAwards.prize?tab=content), Effective Use of Brand Purpose (www.warc.com/WarcAwards.prize?tab=purpose), and Effective Innovation (www.warc.com/WarcAwards.prize?tab=innovation) categories.

The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell Head of PR & Press +44 20 7467 8125 amanda.benfell@warc.com



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AppsFlyer Launches Zero, its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media

SINGAPORE, Jun 10, 2020 – (ACN Newswire) – AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy.

As part of AppsFlyer's effort to enable companies of any size to better utilize their owned assets and channels, Zero includes the powerful tools of AppsFlyer's complete engagement suite, all for free: OneLink deep linking technology, smooth web-to-app & social media-to-app user journeys, Smart Banners, referrals & user invites, SMS & QR codes, cross-promotions, and more.

"Now more than ever, companies need to operate with a 'Zero-Budget Marketing' mindset," said Ronen Mense, APAC President, and Managing Director, AppsFlyer. "If it was not already evident, COVID-19 forced all of us to rethink our marketing strategies and go back to basics, with one certainty in mind – we live in a mobile-first world. Many companies have a 'mobile also' strategy and need to be able to better leverage their most important assets: their owned media, website, social media, and user base as they migrate their customer base to mobile. This is the time for brands to get creative and grow their business with mission-critical tools, so we are proud to provide product managers and app developers with our technology for free as open APIs they can use to delight and engage with their existing customers while also gaining new customers."

New customers can easily create a free account, and start leveraging the Zero package within minutes, without providing payment information or an SDK integration. Part of AppsFlyer's broad offering, Zero includes cost-free software tools and APIs that every marketer, product manager, and developer needs to help improve user experience and acquisition with no advertising budget.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contacts
Ishina Sakhrani
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com
+65 6303 0567

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Content Strategy winners announced

LONDON, Jun 10, 2020 – (ACN Newswire) – Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.





Ash Tailor, Global Brand & Marketing Director, LEGOLAND


DB Export, Grand Prix Winner



A total of 13 campaigns – one Grand Prix, three Golds, five Silvers and four Bronzes – have won in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome.

Colenso BBDO in Auckland has won the Grand Prix for I'm Drinking It For You, a multiplatform campaign to launch DB Export Gold Extra Low Carb beer in New Zealand, encompassing TV, radio, print, digital, social and experiential.

Unable to launch in the summer, DB delved into drinkers' lifestyles which revealed that, whilst drinking beer is done for one's own enjoyment, drinking a healthier low-carb beer not only benefitted the drinker, but also, by default, their loved ones. Using the idea of drinking DB Export Gold ELC as a selfless act for loved ones, the campaign launched on Valentine's Day with a love song, accompanying music video and 'beer bouquets'. The campaign exceeded all objectives and delivered an ROI of 10.68:1.

This campaign also won the Best Multiplatform Award, for a content strategy that has successfully used a range of different communication channels.

A further two special awards have also been given in other specific areas of excellence:

– Smart Spender Award, for a content strategy that was effective on a budget of $500K or less, has been awarded to TBWA\RAAD for dog rehoming charity SNIFF. The social media campaign Clasico Dogs turned rescue dogs into football stars to boost adoption rates in the UAE.

– Long-Term Idea Award, for a content strategy that has delivered sustained success for a brand, has been awarded to MullenLowe US for Rerank the Rich, a campaign for Nuveen. The asset management firm joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

The full winners' list, as voted by the 16-strong jury of agency- and client-side industry professionals, is as follows:

Grand Prix:

– I'm Drinking It For You – DB Export – DB Breweries – Colenso BBDO – New Zealand + Best Multiplatform award

Gold:

– Clasico Dogs – SNIFF – TBWA\RAAD – United Arab Emirates + Smart Spender Award
– Rerank the Rich – Nuveen – MullenLowe US – United States + Long-term Idea Award
– Top End Wedding – Northern Territory – Tourism Northern Territory – Atomic Media – Australia

Silver:

– Cash is no more king in India – Mastercard – McCann Worldgroup – India
– Pop Up Books – WHSmith – FP7 McCann Dubai – United Arab Emirates
– Unseen Potential – Al Tayer Motors – FP7 McCann Dubai – United Arab Emirates
– Lost Votes – The Times of India – The Times Group – Bennett Coleman & Co. Ltd. – India
– Chinese New Year Transfiguration – McDonald's – McDonald's China – BBDO China – China

Bronze:

– Relentless Moves – Century 21 – MullenLowe US – United States
– Engineering Reimagined – Aurecon – Aurecon Australasia Pty Ltd – in-house – Asia Pacific & Middle East
– Inspire What's Next – Emirates NBD – FP7 McCann Dubai – United Arab Emirates
– The Open Diaries – The Open University – RAPP – United Kingdom

Ash Tailor, Global Brand & Marketing Director, LEGOLAND and chair of the jury commented: "These winners share an approach to content strategy where there's been real care invested upfront about what the most appropriate format would be for the audience being targeted. Whether they have at their core an entertaining song or film, a strong media partnership or a tech innovation, the strategies in these winning case studies show the benefits of thinking beyond the usual parameters."

View on www.warc.com/WarcAwards.prize?tab=content the winning case studies in the Effective Content Strategy category, as well as the winners in the Effective Use of Brand Purpose (warc.com/WarcAwards.prize?tab=purpose) and Effective Innovation (www.warc.com/WarcAwards.prize?tab=innovation) categories.

The Effective Social Strategy winners, the last category to be announced, will be revealed shortly. The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell Head of PR & Press +44 20 7467 8125 amanda.benfell@warc.com



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Use of Brand Purpose winners announced

LONDON, Jun 4, 2020 – (ACN Newswire) – Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.





Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills


Grand Prix for The Country Pub Project, Airbnb



16 campaigns from around the world – one Grand Prix, four Golds, six Silvers and five Bronzes – have won in the Effective Use of Brand Purpose category, rewarding marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Airbnb Creative, APAC, has won the Grand Prix for The Country Pub Project. In Australia, Airbnb regained its position as the most popular booking site by creating a project to support rural communities by boosting the country pub, a gathering point for struggling country towns. The campaign used a combination of public policy, paid media, earned media and owned channels in a three-stage strategy to reach more than 15 million people, achieve over 30m video views, and drive increased brand favourability and awareness.

Three special awards have also been given in specific areas of excellence:

– Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact, has been awarded to FCB India for The Times of India's Out & Proud – India Comes Out of the Closet campaign. The newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section.

– Employee Engagement Award, rewarding a purpose-led strategy that is consistent both inside and outside an organisation, has been awarded to FP7 McCann Dubai for The Gift of Mom campaign for children's retailer Babyshop, which increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

– Sustainability Award, for a brand that has replaced a strategy or business practice with a more sustainable alternative and can prove that it has contributed to long-term brand health, has been awarded to Santa Clara for Native Bees, a campaign for Brazilian craft beer brand Cervejeria Colorado, which highlighted the problem of bee extinction to publicise its production chain and brand values.

An eminent jury of 18 agency- and client-side industry professionals, selected the following full list of winners:

Grand Prix:

– The Country Pub Project – Airbnb – Airbnb Creative, APAC – Australia

Gold:

– Out & Proud – India Comes Out of the Closet – The Times of India – Bennett Coleman & Co. Ltd – FCB India – India + Evaluation Award
-The Gift of Mom – Babyshop – Landmark Group – FP7 McCann Dubai – United Arab Emirates + Employee Engagement Award
– The Uncovered – Ahmini – Tunisie Telecom – J. Walter Thompson Tunis – Tunisia
– As far as we go – Almosafer – Seera Group – FP7 McCann Dubai – Saudi Arabia

Silver:

– Native Bees – Colorado's Appia – AMBEV – Santa Clara – Brazil + Sustainability Award
– Job-Hunting in Sneakers – Band-Aid – Johnson & Johnson – BBDO Japan – Japan
– #FinishWaterWaste – Finish – Reckitt Benckiser – DEC PR – Australia
– Senior Gamer Club – Hungarian Telekom – Deutsche Telekom – Uniomedia – Hungary
– Abtal El Shawarea' (The Stars on the Streets) – Clear – Unilever – FP7 McCann Cairo – Egypt
– The Ramadan campaign that didn't launch in Ramadan – Jawwy – STC – FP7 McCann Dubai, FP7 McCann Riyadh – Saudi Arabia

Bronze:

– Meet Me Halfway – SK-II – Procter & Gamble – Forsman & Bodenfors Singapore, Verizon Media – China, United States, United Kingdom
– Glass and a half in everyone – Cadbury Dairy Milk – Mondelez International – Ogilvy Malaysia – Indonesia
– The Non-Issue – L'Oreal Paris – L'Oreal Group – McCann London, McCann Paris – United Kingdom
– Overcoming India's Toilet Divide – Harpic – Reckitt Benckiser – McCann Worldgroup India – India
– The Unheard Prayer – Maxis – Leo Burnett – Malaysia

Commenting on the winners, jury chair, Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills, said: "As you can see from these powerful case studies, purpose is not just the right thing to do, it is the best thing to do for business. Those brands that really do act purposefully and not just talk about it will prosper – not by chance but on purpose."

View on www.warc.com/WarcAwards.prize?tab=purpose the winning case studies in the Effective Use of Brand Purpose category alongside the winners of the Effective Innovation category.

The winners of the remaining categories – Effective Content Strategy and Effective Social Strategy – will be announced shortly. The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Superfanz Launched in Vietnam with Top Actors and Live On

HO CHI MINH CITY, VIETNAM, May 28, 2020 – (ACN Newswire) – After the recent soft launch in Thailand and Taiwan, Superfanz is expanding its footprint to Vietnam in partnership with the upcoming big-budget film Thoat E (True Love) by Live On.









Thoat E (True Love) is based on the popular Vietnamese series called Chien Dich Chong E, which is based on popular online fan fiction. The Chien Dich Chong E series revolved around the lives of 3 attractive yet single women in their 20s. The series' theme quickly captured the cultural zeitgeist spawning popular catchphrases such as "Single life is the new trend."

The movie focuses again on the lives of the same 3 characters 5 years later. Thoat E boasts some of the country's most famous actors and actresses including household names such as Minh Hang, Bao Anh, Dieu Nhi, Thuan Nguyen and Quoc Truong.

Live On is partnering with Superfanz in order to further push the envelop on what's possible with technology for its movie. Live On is using the Superfanz platform to create the fanpage for the film, offering exclusive VIP membership packages for fan clubs of actors and actresses. Fans will be able to get perks including visit to the filmset during the shoot, join the cast for lunch, and take part in the red carpet events.

Since Superfanz takes a hyper-local approach to the markets the company enters, Thoat E (True Love) will be able to have maximum reach and conversion. This is crucial because 95% of the Vietnamese audience consume entertainment in the local language and make online payment through methods such online banking, counter-service, scratch card, and e-wallet.

"Superfanz brings a very unique proposition to the Vietnam's entertainment industry. With Superfanz's platform we give fans unprecedented access to our cast, open new avenues of income for the stars, and generate ongoing buzz for our film, Chien Dich Chong E (True Love)," said Tai Do, CEO of Live On. "What we are doing with Superfanz will be the first for the Vietnam film industry."

"I see this as a fan service," added Dieu Nhi, one of Vietnam's top actresses who plays the lead role in the film. "It rewards my fellow cast members' super fans and give them exclusive ability to be on this journey with us from the first day of shooting all the way to the red carpet premiere. It's very exciting."

"Live On and the casts immediately understood Superfanz's vision and how the platform can bring something completely new to the film industry. Our mission is always about giving top fans the place where they can get the most exclusive perks from their idols whether that be KOL, influencers, creators or celebrities," said Oh Thongsrinoon, Superfanz CEO/Founder. "This partnership is the perfect showcase of the benefits we can give to fans, celebrities, and movie studio."

With the entertainment industry hit hard by the pandemic, Superfanz's expansion into Vietnam comes at the fortuitous time. KOL, influencers, creators, entertainers and celebrities are looking for more the creative ways to monetize their personal brands. They will be able to use Superfanz social fan club platform to generate extra income on top of their existing ones starting today and this partnership with Live On and the movie Thoat E (True Love) is the perfect showcase of what's possible.

About Live On
Live On is one of Vietnam's top movie studios with headquarters in Ho Chi Minh City, Vietnam. Live On produces some of the biggest blockbusters and well-known movies in Vietnam including titles such as Season for Love Song, Sai Gon I Love You, Mistress, and Happy Wedding. https://www.superfanz.co/liveonmovie

About Superfanz Pte Ltd
Superfanz is the social fan club platform for Creators (KOL, Influencers, YouTubers, Celebrities) and their most loyal followers. Superfanz addresses the pain point that over 95% of the Creators do not earn enough money from their social media presence to make a living.

Visit us online: https://superfanz.co
See our new platform: https://web.superfanz.co
Watch our video: https://youtu.be/-gb04JgaCRg
And contact us! Dolly Hoang, e: media@superfanz.co, m: +66 87 706 2002, hq: Superfanz Pte Ltd, Singapore.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Spikes Asia 2020 Cancelled

SINGAPORE, Apr 8, 2020 – (ACN Newswire) – Spikes Asia today announces that the Festival will no longer take place in October 2020 as planned. The Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will be held in 2021 in Singapore and new dates will be announced shortly.

The impact of the COVID-19 virus continues to affect the Asia Pacific region and the world. Health, economic, and societal concerns are determining the priorities of societies and businesses globally. Our community, across the creative marketing and media industries, is facing unparalleled challenges. The need to protect companies and people, and to support consumers, is taking precedence during this challenging time.

The difficult decision to cancel Spikes Asia was made after in-depth consultations with partners and customers and in response to the unprecedented global situation. We, therefore, felt it important to remove uncertainty and provide clear communications to our community around the delivery of Spikes Asia Festival and the Awards, as quickly as possible.

Joe Pullos, Festival Director, Spikes Asia, commented: "Spikes Asia celebrates the extraordinary creativity of the Asia Pacific creative community. We want to ensure that we respond to the needs of our customers and partners across the region and support the marketing and creative industries through this global crisis. We are announcing the change today so that we can bolster our community with clear communication and begin preparing for 2021. Spikes Asia, working alongside our customers and partners, will return next year stronger than ever. We look forward to celebrating and honouring the very best creative work with our community, as we all look ahead to a more positive future."

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Start-up Express 2020: A Journey To Success For HK Start-ups

HONG KONG, Apr 6, 2020 – (ACN Newswire) – Start-up Express, a development programme launched by the Hong Kong Trade Development Council (HKTDC) in 2018, is returning for its third edition to help local start-ups build connections, explore markets, seek partners and enhance brand awareness. Through power meet-up sessions with successful business leaders and a wide range of activities, including exploratory missions, business-matching sessions and local and overseas exhibitions, the 20 winning start-ups can explore business opportunities with potential investors and partners.



HKTDC Assistant Executive Director Stephen Liang


The Start-up Express Pitching Final, held during Entrepreneur Day last year, yielded 10 winners. Pictured are the judges, guests and finalists of the competition, which was held as part of the HKTDC's Start-up Express development programme.


The launch of HK Startup Society, the HKTDC's first start-up platform, took place in May 2019, hosted by HKTDC Executive Director Margaret Fong (second from right) and joined by respected start-up entrepreneurs.



HKTDC Assistant Executive Director Stephen Liang said that Start-up Express has been giving tremendous support to local start-ups over the past two years, helping them explore global markets. Some of the participating companies have even sealed major orders and won international awards.

"Start-ups can help Hong Kong diversify its economy and facilitate social innovation, which is why supporting them is a priority for the HKTDC. To offer start-ups more opportunities to explore new markets by participating in overseas exhibitions, we have increased the number of Start-up Express beneficiaries to 20 this year, up from 10 in previous years. We hope to promote Hong Kong's entrepreneurial spirit by empowering relatively mature start-ups and helping them operate at a profit through sustainable development," Mr Liang said.

Beneficiaries doubled to nurture more start-ups

Start-up Express targets start-ups with products or services suitable for the mass consumer market and that have a strong desire to build an international presence. The programme helps start-ups to realise their vision by providing a platform to grow through learning and exchanging ideas.

To be eligible to apply for Start-up Express, tech start-ups must have been established for less than five years; have raised less than US$10 million in funding; and have core or substantial operations in Hong Kong with a focus on artificial intelligence (AI) & robotics, big data, biotech, the Internet of Things (IoT), fintech or smart city. The application deadline is 8 May 2020. A total of 50 start-ups will be shortlisted for closed-door pitching, and selected finalists will join the pitching contest in June.

Participating in overseas promotions, missions and more

Start-up Express is supported by the AMTD Group as Strategic Partner. The 20 winning start-ups will have the opportunity to participate in HKTDC-led activities, including:

– Local and overseas trade promotions
– Exploratory missions to visit high potential start-up hubs
– Power meet-ups with leaders and mentors in small private settings
– Networking opportunities via business-matching activities with potential investors or partners
– Capacity-building workshops with skills training and market intelligence

From a brand-building perspective, winning start-ups will also benefit from extensive media coverage, locally and internationally, and become a member of the HKStartupSociety, a resource-sharing platform for successful start-up founders and co-founders.

Connecting Hong Kong start-ups with global market

One of the key drivers for start-ups participating in Start-up Express has been the opportunity to connect with many potential buyers, partners and investors through HKTDC-organised local and overseas events. This has provided start-ups with the opportunity to expand their client base and help them strengthen their core business through new market intelligence and insights. Among the many Start-Up Express success stories are MedEXO Robotics, a developer of wearable devices for movement disorders, and RaSpect Intelligence Inspection, a company providing AI-powered predictive building inspections.

Denis Huen, Founder of MedEXO Robotics, said: "It was a pleasure to participate in Start-up Express, which in our view has distinguished itself as a platform for start-ups aspiring to break into the international market. Thanks in part to the HKTDC's unique network and international credibility, we've managed to win awards such as the CES 2020 Innovation Award (Tech for a Better World) in the United States while also benefitting from international media coverage of our work."

Harris Sun, CEO and Founder of RaSpect Intelligence Inspection, said: "Start-up Express has been very helpful for our business development. Technology is a fast-moving and ever-changing area, so it's crucial to be as connected as possible to the global market to ensure we don't fall behind. The HKTDC's platform provided us with market intelligence and networking opportunities that helped us realise our vision, as well as giving us direct access to tech industry leaders who shared advice that couldn't be found elsewhere."

Holistic support for start-ups

"To drive Hong Kong's economy forward, we will continue our work to nurture an international entrepreneurial ecosystem to take businesses to the next level," said Mr Liang.

In addition to organising Start-up Express and the annual Entrepreneur Day, the HKTDC has dedicated start-up zones at eight of its world-class trade fairs in Hong Kong, including the HKTDC Hong Kong Electronics Fair and HKTDC International ICT Expo. Last year, more than 500 start-ups took part in these eight fairs, representing growth of 23% compared to 2018. "This year, we will offer a new 'free-trial' online package to help start-ups and entrepreneurs expand their network of buyers and partners through the hktdc.com Sourcing platform. Besides, we are launching a 'Voice of Start-up' marketing campaign to publicise Hong Kong start-up success stories and promote their brands," he added.

To help start-ups navigate the current challenging times, the HKTDC is working to enhance their competitiveness and resilience through its new T-Box programme. Mr Liang explained: "Modelled on a sandbox concept, the programme provides advisory services in fields such as legal, accounting, human resources, advertising and marketing, risk management and trade finance. The programme is free of charge, and participants can join other HKTDC events at discounted fees during the three month participation period."

More information
– Start-up Express http://info.hktdc.com/startupexpress/en/index.html
– Click here for online registration https://tinyurl.com/tsqq782
– Photo download: https://bit.ly/3bEiGic

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.

About AMTD

AMTD Group is a Hong Kong-founded financial services company with a strong entrepreneur and investor network providing three core services: investment banking, asset management, and strategic investment.

Please contact Creative Consulting Group or HKTDC's Communications & Public Affairs Department:

Creative Consulting Group
Wendy Chan
Tel: +852 3159 2962 / +852 6741 9620
Email: wendy.chan@creativegp.com

June Wong
Tel: +852 3159 2909 / +852 6986 5822
Email: june.wong@creativegp.com

HKTDC
Leslie Ng
Tel: +852 2584 4239
Email: leslie.ss.ng@hktdc.org

Beatrice Lam
Tel: +852 2584 4049
Email: beatrice.hy.lam@hktdc.org

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

EXO’s Suho celebrates his first solo EP “Self-Portrait” with a ‘Live’ #TwitterBlueroom Session

SEOUL, KOREA, Mar 26, 2020 – (ACN Newswire) – Twitter Korea will host a 'live' #TwitterBlueroom Q&A session with Suho, member of the popular Kpop boy band EXO (@weareoneEXO), on March 26th at 6PM KST. A special emoji has been created in line with the theme of his first EP titled "Self-Portrait," which will appear automatically when fans use the hashtags #SUHO, #Self_Portrait, and #LetsLove from March 26th onwards. Suho's first solo EP will be officially released on March 30th.





https://twitter.com/weareoneEXO/status/1242420926685138948
Photograph: Suho's Tweet announcing his live Q&A session on #TwitterBlueroom

In this special Q&A session, Suho will share more about his new album "Self-Portrait," his plans as a solo artist, and what he has been up to recently. Fans can watch the live #TwitterBlueroom on EXO's official Twitter account (@weareoneEXO), and interact with him directly using the hashtags #TwitterBlueroom and #SUHO, or within the live chatroom.

Furthermore, Suho will be doing a special unboxing segment during his live #TwitterBlueroom. He will unveil his EP package for the first time, which consists of an album cover, booklet, postcards, as well as regular and special photo cards.

Suho will also feature the winning illustrations from the drawing contest entered using the hashtag # [*1] (Drawing Contest for the World's Best, SUHO) held on EXO's official Twitter account (@weareoneEXO) earlier this month. Fans had to post illustrations of SUHO on Twitter with the hashtags, #SUHO, #Self_Portrait, # [*1], and more. The contest received overwhelming submissions from fans all around the world, propelling the hashtag # [*1] to trend as it had more than 100,000 mentions between March 12th to 20th (data as of March 24th).

Meanwhile, after Suho Tweeted a video teasing his EP promotion schedule on March 16; the hashtag # [*2] (Our Jun-myeon), which is Suho's real name, quickly trended No. 1 on Twitter. The hashtag #AskSUHO also trended No. 1 worldwide on Twitter after he Tweeted about his #TwitterBlueroom on March 24.

Check out the hashtags #SUHO, #Self_Portrait, and #LetsLove; or follow @weareoneEXO to stay updated with Suho's first EP launch and what's happening on Twitter!

About Twitter

Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @TwitterKorea. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.

Media Contact
Heejung Shin
Twitter Korea
Email: Heejungs@twitter.com
Twitter: @xinxi1

Some terms in this release are displayed in Korean as indicated with asterisk. Please refer to the full release at https://www.media-outreach.com/View/31079/

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com