Novationwire Debuts AI-EDITOR, the AI-Powered Editing Tool to Boost Press Release Performance

SINGAPORE, Nov 14, 2023 – (ACN Newswire) – Novationwire (https://www.novationwire.com/), a leading press release distribution company, has announced the launch of its proprietary AI-powered editing tool designed to boost press release performance. Dubbed AI-EDITOR, the artificial intelligence assistant leverages natural language processing and machine learning algorithms to rewrite press releases for improved readability, engagement and search engine optimization.

“We are thrilled to introduce AI-EDITOR to revolutionize press release creation and distribution,” said Eric Lee, Chief Marketing Officer of Novationwire. “This AI editor takes our service to the next level by automating the editing process to strengthen press release quality and outcomes. Communications professionals can now craft highly persuasive and optimized content in a fraction of the time.”

AI-EDITOR utilizes advanced linguistic analysis to transform draft press releases into clearer, more succinct and engaging narratives. The AI assistant identifies verbosity, eliminates redundancy and simplifies complex language to produce press releases that achieve business communication objectives more effectively.

“AI-EDITOR doesn’t just fix grammar and spelling errors, it analyzes tone, structure and readability at a very advanced level,” explained Lee. “It provides suggestions to improve flow, reduce word count, vary sentence length and enhance the overall impact of the press release distribution.”

The AI-EDITOR editing tool also optimizes press releases for search engine visibility by highlighting valuable keywords and seamlessly integrating them within content. This boosts discoverability and helps drive more qualified traffic to the press release.

Lee added, “We built AI-EDITOR with a deep understanding of what journalists and readers want to see in a press release. Our AI assistant recommends changes to grab attention fast and deliver key messages clearly, resulting in higher pick-up rates.”

Novationwire conducted extensive training of its algorithms on millions of press release examples to ensure AI-EDITOR produces human-quality edits automatically. The company plans to continually expand the capabilities of its AI editor and extend its use for other corporate communications purposes like social media posts, newsletters, web copy and more.

“The launch of AI-EDITOR ushers in a new era of AI-enabled efficiency for public relations and marketing teams everywhere,” said Lee. “We are excited to deliver this groundbreaking innovation to supercharge communications for our clients and partners worldwide.”

To experience the power of AI-EDITOR, sign up for a free trial at Novationwire.com.

About Novationwire

Novationwire is a leading press release distribution service providing businesses access to global media networks. Through targeted distribution and local expertise, Novationwire enables organizations to connect with audiences worldwide. Novationwire’s services include press release distribution, regulatory disclosure filing, multimedia, consulting, translations and more. For more information, visit their website.

Media Contact
Brand: Novationwire
Contact: Eric Lee
Email: support@novationwire.com
Website: https://www.novationwire.com

USPA Global Launches USPA 1890 Fragrance for Holiday, a Classic, Sport-Inspired Scent Made for Champions

West Palm Beach, FL, Nov 14, 2023 – (ACN Newswire) – USPA Global today announced the launch of USPA 1890 fragrance in time for the holidays. From the long-standing brand that brings together elite athletes and champion horses, the award-winning “USPA 1890” is the latest classic, sport-inspired American fragrance for men. USPA 1890 will launch globally in 2024.

Inspired by and made for champions, the crisp, fresh scent of the USPA 1890 Eau de Toilette embodies the athletic skill and fierce competition of the game. Evoking the great outdoors, this multifaceted fragrance epitomizes the sport, fashion, and vitality of those who possess a sense of adventure and a winning spirit.

Classified as a woody aromatic, the USPA 1890 scent opens with a citrus zest of bergamot fused with juniper, elemi, and lavender. Clary sage and eucalyptus evoke cooling, herbal effects wrapped with oak moss, warm amber, and upcycled cedarwood leaving a signature essence with sporty, sophisticated appeal.

Sports fans and consumers alike can wrap themselves in the winning spirit of USPA 1890 fragrance in select stores and online at USPA 1890 fragrance. With the sport-lifestyle brand’s signature red, white, and blue stripe on the fragrance’s glass bottle, consumers can own a piece of the sport with USPA 1890’s 3.4 fl. oz. eau de toilette spray, or the 4-piece gift set with the 3.4 oz. eau de toilette spray, a .25 travel mini spray as well as a body spray and shower gel. These options and others, some including gifts with purchase like a USPA duffle, are the perfect holiday gifts for friends and family this season.

USPA 1890 has recently won the prestigious 2023 Beauty and Wellness Award, Fragrance for Men from POLO & Lifestyle Magazine. The Beauty and Wellness Awards celebrate and encourage the use of all varieties of skincare, beauty, and tools while spotlighting the market-leading companies that stand above their competition and provide quality products in their field. Winners were selected by a global judging panel after months of product usage and evaluation.

About USPA Global

USPA Global is the for-profit subsidiary of the USPA and manages the sport-inspired multi-billion-dollar USPA brand, providing the sport with a long-term source of revenue. USPA Global is also the parent company of Global Polo Entertainment (GPE), which broadcasts the sport globally to millions of viewers on ESPN and multiple other platforms.

Contact Information
Stacey Kovalsky,
Senior Director,
Global Communications,
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Rio Tinto & GMG Battery Partnership Video Launch

Brisbane, Queensland, Australia–(ACN Newswire – November 13, 2023) – Graphene Manufacturing Group Limited (TSXV: GMG) (“GMG” or the “Company”) is pleased to provide a business update on the battery development partnership with Rio Tinto (“Rio Tinto”). The launch of this promotional video will celebrate the partnership between GMG and Rio Tinto to develop graphene aluminium ion batteries.

Figure 1

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8082/187184_gmgfigure1.png

The launch YouTube video can be seen at https://youtu.be/_ZD-uHcGxtQ?si=S3X2lknqpXcHan6O

On the 18^th May 2023, GMG announced that GMG and Rio Tinto had signed a binding Joint Development Agreement (“JDA”) with the goal of accelerating the development and application of GMG’s Graphene Aluminium-Ion batteries in the mining and minerals industry. Rio Tinto will contribute technical and operational performance criteria and A$6 million, in exchange for preferential access rights.

Rio Tinto has put the net zero transition at the heart of its business strategy: combining investments in commodities that enable the energy transition with actions to decarbonise their operations and value chains. The JDA seeks to support the accelerated development of GMG’s Graphene Aluminium-Ion Batteries for use in heavy mobile equipment and grid energy storage applications in the mining and mineral industry.

The JDA builds on the existing collaboration for Rio Tinto to explore the use of GMG’s Energy Saving and Energy Storage solutions (see Company announcement on 18^th May 2022). The JDA aims to co-develop GMG’s Graphene Aluminium-Ion battery pouch cell into an initial battery pack/module proof of concept. Rio Tinto will seek to involve Original Equipment Manufacturers (“OEMs”), including Heavy Mobile Equipment OEMs, to work with GMG and Rio Tinto to align the battery pack development with end-use requirements.

Success could see performance enhancements for Rio Tinto, including faster charging and longer-life batteries for heavy mobile equipment and grid energy storage, as well as supporting Rio Tinto’s decarbonisation ambitions.

GMG will retain ownership of the intellectual property of the GMG Graphene Aluminium Ion Battery Pouch Cell and Battery Pack. Upon successfully completing the joint project, Rio Tinto will have the right to procure and use the batteries in their operations.

Rio Tinto Chief Scientist, Nigel Steward, said, “We are excited with the progress made with our partnership with GMG to date. We both share a vision of a low-carbon future and for Rio Tinto, it’s a crucial time to partner with companies like GMG to accelerate battery technology and innovation. We are looking forward to continuing our collaboration and leveraging our combined expertise and resources to develop a truly green battery that has the potential to improve the way we supply and store energy.”

GMG’s Managing Director and CEO, Craig Nicol, commented: “GMG is genuinely excited about our ongoing collaboration with Rio Tinto, one of the world’s largest mining companies who are committed to leveraging leading technologies for efficient and low carbon operations. We are happy with the progress to date with our joint development with Rio Tinto on the Graphene Aluminium-Ion battery and their applications.”

Jack Perkowski, GMG’s Chairman, commented: “I am very pleased with the progress made between GMG and Rio Tinto on battery development and look forward to seeing the next stages of the development program rollout. We are proud to be chosen as Rio Tinto’s partner.”

About GMG www.graphenemg.com

GMG is a clean-technology company which seeks to offer energy saving and energy storage solutions, enabled by graphene, including that manufactured in-house via a proprietary production process.

GMG has developed a proprietary production process to decompose natural gas (i.e. methane) into its elements, carbon (as graphene), hydrogen and some residual hydrocarbon gases. This process produces high quality, low cost, scalable, ‘tuneable’ and low/no contaminant graphene suitable for use in clean-technology and other applications. The Company’s present focus is to de-risk and develop commercial scale-up capabilities, and secure market applications.

In the energy savings segment, GMG has focused on graphene enhanced heating, ventilation and air conditioning (“HVAC-R”) coating (or energy-saving paint), lubricants and fluids. In the energy storage segment, GMG and the University of Queensland are working collaboratively with financial support from the Australian Government to progress R&D and commercialization of graphene aluminium-ion batteries (“G+AI Batteries”).

GMG’s 4 critical business objectives remain to:

Produce Graphene and improve/scale the production process
Build Revenue from Energy Savings Products
Develop Next-Generation Battery
Develop Supply Chain, Partners & Project Execution Capability

About THERMAL-XR® powered by GMG Graphene:
THERMAL-XR® COATING SYSTEM is a unique method of improving the conductivity of corroded heat exchange surfaces and improving and maintaining the performance of new units at peak levels. The process coats and protects heat exchange surfaces while improving and rebuilding the lost corroded thermal conductivity and increasing the heat transfer rate by leveraging the physics of GMG Graphene, resulting in an efficiency improvement and a potential power reduction.

THERMAL-XR RESTORE® is powered by GMG Graphene. PATENT PENDING

For further information please contact:

Craig Nicol, Chief Executive Officer & Managing Director of the Company at craig.nicol@graphenemg.com, +61 415 445 223
Leo Karabelas at Focus Communications Investor Relations, leo@fcir.ca, +1 647 689 6041

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this news release.

Cautionary Note Regarding Forward-Looking Statements

This news release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “intends”, “expects” or “anticipates”, or variations of such words and phrases or statements that certain actions, events or results “may”, “could”, “should”, “would” or will “potentially” or “likely” occur. This information and these statements, referred to herein as “forward‐looking statements”, are not historical facts, are made as of the date of this news release and include without limitation, statements regarding the launch of the promotional video, Rio Tinto’s contributions under the JDA, the goals of the JDA, the involvement of OEMs in the development of the Company’s graphene aluminium ion batteries, the potential benefits and applications of a graphene aluminium ion battery pack, the continued partnership between Rio Tinto and GMG, and the benefits therefrom, and the next stages of the development program rollout.

Such forward-looking statements are based on a number of assumptions of management, including, without limitation, assumptions relating to the launch of the promotional video, that the JDA and partnership with Rio Tinto will proceed as currently contemplated, that the Company will derive the expected benefits from the JDA and partnership with Rio Tinto, that the successful development of a graphene aluminium ion battery pack will yield the expected benefits and be applicable to the anticipated industries, and that the next stages of the development program rollout will align with management’s expectations. Additionally, forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of GMG to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: that the launch of the promotional video will differ for management’s expectations, that the JDA and partnership with Rio Tinto will not continue as currently contemplated, that OEMs will not participate in the development of the Company’s products, that the Company will be unable to successfully develop a graphene aluminium ion battery pack, or that a graphene aluminium ion battery pack will not provide the expected benefits or be applicable to the expected industries, that the development program rollout will not proceed to the next stages, risks relating to the extent and duration of the conflict in Eastern Europe and its impact on global markets, the volatility of global capital markets, political instability, the failure of the Company to obtain regulatory approvals, attract and retain skilled personnel, unexpected development and production challenges, unanticipated costs and the risk factors set out under the heading “Risk Factors” in the Company’s annual information form dated October 12, 2023 available for review on the Company’s profile at www.sedarplus.ca.

Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws. We seek safe harbor.

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/187184

EuroEyes Celebrates Grand Opening of Flagship Clinic across from Luxury Shopping Centre, Times Square, Hong Kong

HONG KONG, Nov 13, 2023 – (ACN Newswire) – EuroEyes International Eye Clinic Limited (“EuroEyes” or the “Company”, together with its subsidiaries, the “Group”, HKEX: 1846) a leading global vision correction service provider, announces the Grand Opening of the Company’s Flagship Eye Clinic covering an area of more than 8,000 square feet in Hong Kong’s luxury shopping district, Times Square, Causeway Bay.

With its expert international medical team, EuroEyes Hong Kong offers the latest techniques in ophthalmic treatments and top-tier eye care through the combination of its diversified eye examination instruments and tailor-made eye treatment plans. The clinic provides treatment options for vision correction, cataracts, and other eye diseases. It is one of only four eyecare facilities in Hong Kong that provides the cutting-edge Smile Pro® treatment. As a minimally invasive treatment, the Smile Pro® treatment is among the gentlest forms of eye surgeries and EuroEyes’ preferred choice for correcting myopia. EuroEyes also offers a series of modern and safe laser eye treatments for presbyopia, a common condition typically affecting people over 45 that results in a gradual loss of the eyes’ ability to focus on nearby objects due to the natural progression of aging. The treatments yield an improved high-definition vision that enables patients to get rid of the troubles of glasses, contact lenses or reading glasses.

Replacing the high fashion brand Prada’s former flagship store, EuroEyes Hong Kong’s uniquely designed medical clinic covers two floors and has a showroom that faces Times Square’s vibrant pedestrian walking area and highly popular tourist spot. It also has an optometry center for hosting eye health lectures and different educational activities where the public can learn about various personal eye health needs.

Dr. med. Jørn S. Jørgensen, Founder, Chairman and CEO of EuroEyes, commented: “This is an exciting step for EuroEyes to establish a state-of-the-art eye clinic in the heart of Hong Kong Island’s luxury shopping district. With our highly skilled medical professionals, expansive clinic, and cutting-edge equipment, we are well-prepared to serve Hong Kong’s growing needs for premier quality eye care. The prevalence of myopia is especially on the rise due to our consistent use of digital products. As such, it is estimated that around 4.0 million or half of Hong Kong residents will be affected by myopia by 2025, according to Frost and Sullivan. Moreover, the population with presbyopia is predicted to grow from 3.3 million in 2020 to 3.6 million by 2025 while the number of cataract patients in Hong Kong is expected to grow from 0.6 million in 2020 to 0.9 million in 2025 for a CAGR of 6.9%.”

EuroEyes Group has maintained a long-term partnership with Carl Zeiss, a leading manufacturer of optical systems and optoelectronics in Germany, and is recognized as a Global Center of Excellence of Carl Zeiss Meditech AG for its technological competence. Additionally, in 2021, the Group was once again presented with the “hat trick goal” award including: the most implanted Trifocal lenses (Zeiss) worldwide in the treatment of presbyopia, the most ICL implantations in Europe in the treatment of myopia, and the most SMILE Pro laser eye operations in Europe.

Listed on the Hong Kong Stock Exchange, EuroEyes Group is one of the most profitable publicly listed eye clinics in Hong Kong and has the highest EBITDA margin and second highest net margin. In August, the Group announced record high revenue of HKD346.4 million and gross profit of HK$167.6 million for the first half of 2023, with YoY growth of 9.7% and 17.6% respectively. The strong rebound following the lifting of Covid-19 policies highlights robust demand in Europe and China for premier quality eye treatments. As a result of management’s dedication to streamlining operations, EBITDA grew 23.6% to HK$141.7 million and EBITDA margin increased to 40.9%. Furthermore, the Company performed 6,993 eye surgeries during the third quarter of 2023 ending September 30th, representing a 17% increase over the 5,967 eye surgeries performed in the same period in 2022.

Euroeyes HongKong is a member of the EuroEyes International Eye Group (EE) with flagship clinics in: Beijing, London, Berlin, Copenhagen, Düsseldorf, Frankfurt, Hamburg, Hong Kong, Munich, Shanghai, Shenzhen, and Guangzhou.

About EuroEyes International Eye Clinic Limited (1846.HK)

EuroEyes was established in 1993 and is one of the leading brands in the vision correction industry that combines German ophthalmology excellence and over 30 years of experience with individualised customer care. EuroEyes is one of the few eye clinic groups with a far-reaching geographical coverage, with operations in Germany, Denmark, the PRC and the United Kingdom. The Group’s vision correction services include (i) refractive laser surgery (which includes ReLEx smile and Femto LASIK and Presbyond®); (ii) phakic lens (ICL) surgery; (iii) lens exchange surgery (which includes the monofocal and trifocal lens exchange surgery) and (iv) others (which include PRK/LASEK and ICRS implantation). For more information, please visit ir.euroeyes.hk.

GA-ASI Partners With EDGE to Integrate Smart Weapons Onto MQ-9B

DUBAI, Nov 13, 2023 – (ACN Newswire) – General Atomics Aeronautical Systems, Inc. (GA-ASI), a leading designer and manufacturer of proven, reliable Remotely Piloted Aircraft (RPA) systems, radars, electro-optics, and related mission systems, and EDGE, a world-leading advanced technology group for defence and beyond, announced an agreement today to integrate EDGE smart weapons onto GA-ASI’s MQ-9B SkyGuardian® RPA.

Under the agreement announced at the Dubai Airshow, the two companies will work together to integrate precision-guided munition (PGM) and guided-glide weapon (GGW) solutions from EDGE onto GA-ASI’s MQ-9B SkyGuardian.

“We’re excited to work with EDGE on this initiative,” said GA-ASI President David R. Alexander. “Integrating home-grown capabilities onto our customer platforms is something we’ve done a lot, but we’ve never before integrated a non-NATO weapon system onto one of our RPA platforms.”

The partnership marks the first time that UAE-made smart weapons will be integrated onto a U.S. unmanned platform, signalling a new chapter in U.S.-UAE defence cooperation, and opening the door to further collaboration.

Hamad Al Marar, President of EDGE Group’s Missiles & Weapons cluster, said, “We are proud to be working with General Atomics Aeronautical. The opportunity to integrate our smart weapons on the MQ-9B SkyGuardian will offer the end user multiple dynamic, highly accurate, and cost-effective ground strike solutions. We look forward to working closely with General Atomics Aeronautical on this programme and to enhancing our collaboration in the future.”

The EDGE smart weapons designated for integration include the DESERT STING family of GGWs and THUNDER family of cost-effective PGMs from HALCON, and the AL TARIQ family of modular, mission-proven, all-weather day/night long-range PGMs.

GA-ASI hopes that its work with EDGE will lead to more partnerships within the UAE defence industry in order to integrate domestically developed sensors and weapons onto the MQ-9B for the UAE and other customers.

The UAE Armed Forces currently operate GA-ASI’s Predator XP and are working with GA-ASI and the U.S. Department of Defense to acquire the MQ-9B.

Attendees of the Dubai Airshow can visit GA-ASI at stand 1380 and EDGE and its portfolio of companies at indoor stand 520 and outdoor stand S49 at Dubai World Central.

About EDGE

Launched in November 2019, the UAE’s EDGE is one of the world’s leading advanced technology groups, established to develop agile, bold, and disruptive solutions for defence and beyond, and to be a catalyst for change and transformation. It is dedicated to bringing breakthrough innovations, products, and services to market with greater speed and efficiency, to positioning the UAE as a leading global hub for future industries, and to creating clear paths within the sector for the next generation of highly skilled talent to thrive. With a focus on the adoption of 4IR technologies, EDGE is driving the development of sovereign capabilities for global export and for the preservation of national security, working with front-line operators and international partners, and adopting advanced technologies such as autonomous capabilities, cyber-physical systems, advanced propulsion systems, robotics, and smart materials. EDGE converges R&D, emerging technologies, digital transformation, and commercial market innovations with military capabilities to develop disruptive solutions tailored to the specific requirements of its customers. Headquartered in Abu Dhabi, capital of the UAE, EDGE consolidates more than 25 entities into five core clusters: Platforms & Systems, Missiles & Weapons, Space & Cyber Technologies, Trading & Mission Support, and Homeland Security. For more information, visit edgegroup.ae.

About GA-ASI

General Atomics Aeronautical Systems, Inc. (GA-ASI), an affiliate of General Atomics, is a leading designer and manufacturer of proven, reliable RPA systems, radars, and electro-optic and related mission systems, including the Predator® RPA series and the Lynx® Multi-mode Radar. With more than eight million flight hours, GA-ASI provides long-endurance, mission-capable aircraft with integrated sensor and data link systems required to deliver persistent situational awareness. The company also produces a variety of sensor control/image analysis software, offers pilot training and support services, and develops meta-material antennas.

For more information, visit www.ga-asi.com.

Avenger, Lynx, Predator, SeaGuardian, and SkyGuardian are registered trademarks of General Atomics Aeronautical Systems, Inc.

Contact Information
GA-ASI Media Relations
asi-mediarelations@ga-asi.com
+1 (858) 524-8101

EuroEyes Celebrates Grand Opening of Flagship Clinic across from Luxury Shopping Centre,Times Square, Hong Kong

HONG KONG, Nov 13, 2023 – (ACN Newswire) – EuroEyes International Eye Clinic Limited (“EuroEyes” or the “Company”, together with its subsidiaries, the “Group”, HKEX: 1846) a leading global vision correction service provider, announces the Grand Opening of the Company’s Flagship Eye Clinic covering an area of â€‹â€‹more than 8,000 square feet in Hong Kong’s luxury shopping district, Times Square, Causeway Bay.

About EuroEyes International Eye Clinic Limited (1846.HK)

HKTDC Hong Kong International Optical Fair draws over 12,000 buyers

HONG KONG, Nov 10, 2023 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), the 31st HKTDC Hong Kong International Optical Fair concluded successfully today. The three-day fair (8 to 10 November) proved popular, attracting more than 12,000 buyers from 92 countries and regions to source the latest eyewear products and designs.

The 31st HKTDC Hong Kong International Optical Fair featured 700 exhibitors from 11 countries and regions, attracting more than 12,000 buyers to visit in person.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “This year’s Optical Fair is the first optical fair to be held physically since Hong Kong fully reopened. We are pleased to see vibrant trading on the fairground and to welcome buyers who have travelled from all over the world to Hong Kong for in-person sourcing. There has been a significant increase in attendance from ASEAN markets, including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Buyer numbers from India, Macao and Mainland China also rose. This demonstrates Hong Kong’s enduring status as an international trade fair capital.”

The 21st Hong Kong International Optometric Symposium, organised by the HKTDC in collaboration with the Hong Kong Optometric Association and the Hong Kong Polytechnic University, was themed Empowering Community Eye Care through Artificial Intelligence and Telemedicine in Optometry. Dr Simon Tang (third from right), Director of Cluster Services of the Hospital Authority, delivered the opening remarks.

Smart and sustainable eyewear in focus

Technology is evolving rapidly, with R&D creating smart technologies that have permeated all aspects of daily life. Smart glasses have garnered increased attention and undergone active development in recent years as eyewear is an integral part of life as well as fashion. The Smart Eyewear zone debuted this year, spotlighting a diverse range of eyewear and products using innovative technologies. Hong Kong eyewear brand Solos Technology Limited, which specialises in smart-technology development, demonstrated AirGo™ 3 AI smart glasses that combine ChatGPT and wearable tech. The brand’s General Manager Kenny Cheung said the firm had been busy introducing smart eyewear technology to new buyers, most of whom came from Asia and Europe. “We have found optical manufacturers from Hong Kong and Mainland China.”

The Brand Name Gallery, a focal point of the Optical Fair, showcased 200 renowned international brands.

The optical industry has also embraced environmental protection, sustainable development and recycled material use. These factors represent long-term industry goals and serve as driving forces behind the optical industry’s development. Debut Hong Kong exhibitor Wingram Industrial Company Limited is dedicated to developing eco-friendly materials. It launched BioAcetate S70 – a biobased and biodegradable material used to produce sustainable eyewear products. The company’s Head of Operations May Ng said: “We have received positive feedback from eyewear manufacturers and brand owners coming from different places such as Hong Kong, India, Italy, Japan, Mainland China, Thailand and Mauritius. Five to six new buyers will place orders for our BioAcetate S70 material after the fair.”

The fair also showcased eyewear for children, accessories and optometric instruments. The atmosphere for on-site negotiations was exuberant. Vista Import from Brazil visited the fair for the seventh year. Company Director Roberto Basile Neto said he had identified a number of suppliers in Hong Kong and Mainland China through Click2Match – the AI-backed business-matching platform – and planned to buy 20,000 pairs of sports eyewear, 20,000 pairs of protective children’s sports eyewear and 10,000 pairs of children’s glasses, all from new suppliers. He also said Click2Match helped him record more supplier information so he could continue to negotiate with them after the fair.

Van Dut Le, Managing Director of An Khang Phuc Co., Ltd, an eyewear distributor from Vietnam, said: “We also contacted suppliers in Hong Kong and Korea through business matching service, and placed orders worth more than US$130,000 for lens edge grinding machines, and 20,000 pairs of contact lenses.”

For more comments from exhibitors and buyers, please visit the following website: https://www.hktdc.com/event/hkopticalfair/en/success-stories

Hong Kong International Optometric Symposium addresses industry concerns

During the fair, the 21st Hong Kong International Optometric Symposium was held, themed Empowering Community Eye Care through Artificial Intelligence and Telemedicine in Optometry. Industry representatives from around the world discussed topics such as the application of AI in optometry and impact of telemedicine in healthcare.

Fair website: https://www.hktdc.com/event/hkopticalfair/en
21st Hong Kong International Optometric Symposium: https://www.hktdc.com/event/hkopticalfair/en/the-21st-hong-kong-international-optometric-symposium

Photo download: https://bit.ly/3srpwp6

Media enquiries Please contact the HKTDC’s Communication and Public Affairs Department:
Frankie Leung, Tel: (852) 2584 4298, Email: frankie.cy.leung@hktdc.org
Phyllis Tsang, Tel: (852) 2584 4288, Email: phyllis.km.tsang@hktdc.org

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Pizza in 5 Minutes – Korea’s No. 1 “Single-Serve Pizza” GOPIZZA Launches in Changi Airport with Brand-New AI Technology for Fast, Consistently High-Quality Pizza

SINGAPORE, Nov 10, 2023 – (ACN Newswire) – Renowned pizza brand from South Korea, GOPIZZA, made its debut at Changi Airport’s Terminal 2, marking its 25th establishment in Singapore with new flavour and AI-technology introductions within the company.

GOPIZZA’s brand-new outlet at Changi Airport Terminal 2

GOPIZZA’s Next-Gen AI-Technology for Perfect Pizza Anytime, Anywhere

Pizzas are often thought to be a shared-serving meal that requires substantial time to be prepared. However, the launch of GOPIZZA challenges this very mindset by introducing single-serving pizza delivered just like a fast-food meal. Every step of the pizza-making process is strictly controlled with the incorporation of the AI Smart Topping Table, GOBOT Station, and its latest iteration of GOVEN.

This new series of AI-Technology roll-out is especially prominent in GOPIZZA’s Changi Airport outlet, where it ensures consistent and fresh baked pizza for hungry travellers who often face the urgency of purchasing food-on-the-go.

“We’re thrilled to bring GOPIZZA to the heart of Changi Airport’s Terminal 2. Our core belief is that time is of the essence, and this is also reflected in our motto, ‘Fast, But Delicious’. Incorporating breakthrough technology in our processes, we aim to redefine the dining experience by merging speed with taste. At Changi Airport, travellers can now enjoy quick, freshly baked on-the-spot pizza, ensuring they don’t have to compromise quality for time.” shared Jay Lim, global CEO of GOPIZZA.

GOPIZZA’s Five Minutes Pizza Journey

Each pizza is assembled on the AI Smart Topping Table, where a smart camera is installed overhead to swiftly identify and track pizza toppings, guiding the staff through each step of assembling the toppings. At the AI Smart Topping Table, the consistency of the ingredients and its quantities are maintained through correction alerts.

It is then baked for 3 minutes in an AI-controlled GOVEN that is twice the temperature as compared to its conventional counterpart.

In just a couple of minutes, the freshly baked GOPIZZA lands on the GOBOT, which is designed to automatically slice the pizzas into GOPIZZA’s signature shape and keep them warm until they are served to the customers.

Airport-Exclusive Flavour & Classic K-Food Delights

Changi Airport Exclusive: GOPIZZA Chilli Crab Pizza

With already over 12 different flavours in its menu, GOPIZZA seeks to spoil patrons’ choices even further with another new addition – The Chilli Crab Pizza. Paying homage to the iconic local dish, this airport-exclusive flavour is infused with the rich and tangy flavours that Singaporeans adore, where every bite promises a symphony of sweet, spicy, and savoury notes, mirroring the beloved taste of the classic chilli-tomato sauce. GOPIZZA’s Chilli Crab pizza aims to satiate both the international traveller’s curiosity and the local’s craving for a taste of home. Alongside the Chilli Crab Pizza, GOPIZZA also launched a series of creatively fresh offerings, such as the Jalapeno Pepperoni Pizza and Truffle Cheese Pizza, also available only at their Changi Airport outlet.

Among other delectable offerings, GOPIZZA remains true to its brand as a Korean pizza brand, introducing Korean delights like Bulgogi Pie, specially curated for the breakfast menu, as well as presenting a classic favourite, Topokki, embodying the essence of Korean street food culture.

All of GOPIZZA’s delicious pizzas are served on GOPIZZA’s Crispy Basak Dough, where it achieves the perfect pizza texture – crispy on the outside, soft and fluffy on the inside. The Crispy Basak Dough is also engineered to withstand delivery, guaranteeing that every pizza, whether enjoyed on the spot or delivered to your door, maintains its oven-fresh taste.

GOPIZZA’s Expansion – Locally and Globally

Locally, GOPIZZA has established an impressive count of 25 outlets across the island after the brand first opened its doors here in 2020. Simultaneously, on a global scale, GOPIZZA is experiencing remarkable growth, with projections indicating that the total number of outlets will reach an impressive 200 by October.

This global expansion plan is in full swing, and GOPIZZA is set to open its fifth outlet in Central Park, Indonesia in November 2023. This expansion comes on the heels of the successful inauguration of CGV Grand Indonesia in 2022 and the recent launch of an outlet in Mall of Indonesia.

GOPIZZA’s innovative approach to pizza-making, driven by cutting-edge technology and an unwavering commitment to taste-consistency, has made it a beloved choice for pizza enthusiasts worldwide, ensuring a bright and promising future for the brand both locally and globally.

Store Information

Nestled between Dunkin Donuts and Boost Juice Bar, GOPIZZA is located at T2 Departure/Transit South, Unit No. 02-K15 at Changi Airport’s Terminal 2 Departure Hall. Operating hours are from 6AM to 1AM daily.

Media Contacts

For media queries, please contact gopizza@preciouscomms.com

About GOPIZZA

Originating from a small food truck in Korea, GOPIZZA has evolved into a food technology company with its own patented technology, GOVEN, capable of baking the perfect pizza in less than five minutes. Additionally, GOPIZZA has developed its special par-baked dough, providing customers with a satisfying bite into the crispy ‘basak’ dough.

Currently, GOPIZZA boasts approximately 200 outlets across South Korea, Singapore, Indonesia, India, Japan, Malaysia, and Hong Kong.

Novationwire Launches Arabic PR Distribution Tailored for Middle East Markets

DUBAI, Nov 10, 2023 – (ACN Newswire) – Novationwire (https://www.novationwire.com/), a leading global press release distribution service provider, has announced the launch of its new Arabic PR distribution service tailored specifically for the Middle East region. With this latest service expansion, Novationwire now provides PR distribution in over 17 languages, allowing companies to reach key media and audiences in the Arabic-speaking markets of the Middle East and North Africa (MENA).

Novationwire’s Arabic wire service will distribute press releases to top-tier Arabic language publications, news sites, financial portals and regulatory disclosure systems across the Middle East. This provides companies an effective channel to share news in a region that has over 420 million Arabic speakers.

The launch of the new Arabic service comes amid rising demand for public relations and communications support in the high-growth Middle East region. With Novationwire’s global expertise and focus on providing localized solutions, the company is positioned to be a leading provider of PR distribution to the Arabic-speaking markets.

“We are excited to announce the launch of our dedicated Arabic wire service for the Middle East,” said Eric Lee, CMO of Novationwire. “As businesses increasingly look to connect with audiences and media in this region, our localized Arabic distribution will allow them to maximize the impact of their PR and communications strategy. This launch highlights our commitment to empowering companies through global press release distribution that is tailored for regional nuances.”

Novationwire’s Arabic PR distribution includes placement on leading Middle East portals and publications such as Arabic Dir, HUNA Times, MENA Entry, Doha Press. This ensures news shared in Arabic reaches widely-read business and news outlets familiar to local audiences.

In addition to distribution, Novationwire’s Middle East PR services provide translations by native Arabic speakers who understand regional cultural references and terminology. The company also offers consultations to help clients craft messaging tailored to Arabic-speaking markets.

Novationwire has extensive experience providing communications services worldwide, working with over 2000 clients and distributing to 120+ global regions. The company continues to expand its worldwide presence, most recently establishing operations in China, Southeast Asia and now the Middle East.

About Novationwire

Media Contact
Eric Lee, Novationwire
Email: support@novationwire.com
Website: https://www.novationwire.com

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

LONDON, Nov 10, 2023 – (ACN Newswire) – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today.

Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year.

The trend identification for the report is based on WARC’s new proprietary GEISTE methodology(Government, Economy, Industry, Society, Technology, Environment). It further incorporates a global survey of 1,400+ marketing executives, one-to-one interviews with CMOs, industry commentary, and analysis, data and insights from WARC’s global team of experts.

Aditya Kishore, Insight Director, WARC, says: “Marketers globally continue to be concerned about the economic picture with 64% of survey respondents seeing it as the biggest factor in 2024 planning. But a majority (61%) of firms expect improved business performance next year, up 10% from last year. WARC forecasts global adspend to grow 8.2% in 2024, topping $1 trillion for the first time.

“As consumer insights become ever more critical to aid success, The Marketer’s Toolkit runs through some of the emerging threats and opportunities marketers will face as they look for sources of growth.”

The top five trends outlined in WARC’s Marketer’s Toolkit 2024 are:

Unlocking the potential of Gen AI: Nearly three-quarters (70%) of marketers plan to unlock the potential of AI in their marketing

Generative artificial intelligence (Gen AI) has crossed the threshold from promise to practical deployment, overhauling media strategies and audience targeting. 2024 will see brands look to capitalise on the emergence of accessible Gen AI tools to experiment with creative development.

Nearly three-quarters (70%) of respondents to the Marketer’s Toolkit survey plan to unlock the potential of AI in their marketing, 12% of which will look to adopt the technology wherever they can and over half (58%) describe themselves as “cautiously progressive”, actively testing and evaluating Gen AI in marketing.

However, such opportunities come with potential risks including brand safety, copyright, sustainability and agency remuneration.

Jonathan Halvorson, Global SVP, Consumer Experience & Digital Commerce, MondelÄ“z, comments: “The question is, how do you build [AI] into a scaled organizational competency? That is the obsession of every single day, every single week for the next 18 months. Because it’s a race you have to win.”

Preparing for the age of polarisation: 13% of marketers said the best strategy is to “drop all ‘purpose’ driven strategies and political positions”

Political ideologies have become increasingly entrenched in marketing. However, with high-profile brands caught in the polarization crossfire, there are signs of increased timidity regarding social causes.

While 76% of Marketer’s Toolkit respondents advise standing ground in the face of controversy, 13% pursue the path of least risk saying that the best strategy is to “drop all ‘purpose’ driven strategies and political positions.”

When addressing polarizing issues, brands should examine their audience through cultural and demographic lenses, and scenario-plan against any potential fallout.

Speaking at the recent ANA Masters of Marketing conference, Marc Pritchard, Chief Brand Officer, Procter & Gamble, said: “We serve diverse consumers. That requires precision to serve in ways that are relevant and better for each person, so we can unlock the potential. Inclusion to serve all people and each person matters for market growth.”

Masculinity in crisis: Almost two out of three marketers (63%) agree that the way they communicate with young men needs to change

Around the world, young men are increasingly being marginalised both socially and economically and struggling with their mental health. In their search for a contemporary identity, some are being drawn to toxic role models online.

Almost two out of three marketers (63%) agree that they need to shift their advertising and influencer selection strategies to reflect emerging models of masculinity that offer positive and helpful messages to young men.

While there will be mounting pressure to eliminate stereotypical male depictions in advertising, there will also be those who will attack the brand for being too “woke” if they do so.

During Advertising Week last month, Stephanie Jacoby, SVP/Brand marketing, Diageo, said: “As an alcohol advertiser, we’ve certainly contributed to this culture, (…but) we are starting to make the change that we need to see. It’s really time now that we open the aperture (…) which broadens how men are depicted beyond, and so replaces a single, undifferentiated idea of masculinity with a multi-faceted view of what this term can encompass.”

“Sportswashing” is a growing concern: 61% of marketers concur that it is “very important” for sports organisers and owners to avoid being politically divisive.

In a fragmented media landscape, sports remain a natural passion point for brands to leverage. It delivers mass real-time audiences, yielding a growing competition for media rights, fresh content and sponsorship opportunities.

Critics allege this is resulting in the rise of “sportswashing” whereby entities accused of a poor human rights track record invest in sports to bolster their reputation. 61% of Marketer’s Toolkit respondents concur that it is “very important” for sports organisers and owners to avoid being politically divisive.

Opportunities for marketers include developing new content formats, engaging with growing sports and different communities, and data-driven insights to track performance and fan attitudes.

James Williams, Investor/Advisor, Nobody Studios, says: “There’s a danger with the term “sportswashing”, because it becomes one of those words that’s now thrown around all over the place for when people don’t like something, especially in the world of sport.”

Sustainability should be locally relevant: Nearly two-fifths (38%) of marketers are investing in local communities

While sustainability marketing will become more interconnected to other functions, marketers and agency leaders must double down on changing what they solely control. Investing in local communities was cited by nearly two-fifths of survey respondents (38%), followed by advertising production (26%) and media decarbonisation (21%).

Marketers should pivot to smaller, local and community-based sustainability initiatives to power their green agenda and help their brands build credible consumer trust.

Janet Neo, Chief Sustainability Officer, North Asia & China, L’Oréal , comments: “We adopt a personalized approach at L’Oréal, emphasizing a ‘Glocalization Strategy.’ While the strategy’s framework is global, we consider local specificities when implementing it. We engage with local communities because we believe in respecting local culture and insights. […] We believe that the local cultural context can help us define the priorities or the key areas we should focus on.”

A complimentary sample of The Marketer’s Toolkit 2024 is available to read here.

The Marketer’s Toolkit 2024 is part of WARC Strategy’s The Evolution of Marketing program, offering a series of practical reports designed to help marketers address major industry shifts to drive marketing effectiveness in the coming year.

A series of podcasts and a webinar will follow on The Marketer’s Toolkit 2024.

Complementing the Marketer’s Toolkit, other reports from the Evolution of Marketing program include the GEISTE report, and the upcoming The Voice of the Marketer and The Future of Media.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

Download sample report link: https://bit.ly/49rT6M4

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com