Society Pass (Nasdaq: SOPA)/Thoughtful Media Group Acquires More Media, Indonesia-based Digital Design and Branding Agency

SINGAPORE, Dec 28, 2022 – (ACN Newswire) – Thoughtful Media Group Inc ("Thoughtful Media" or "TMG"), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated ("SoPa") (Nasdaq: SOPA), Southeast Asia's (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the acquisition of More Media, a leading Indonesia-based creative design and branding agency. The More Media acquisition extends TMG's social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.

Founded in 2021 as an international caliber design and branding agency serving up-and-coming Indonesian companies in the beauty, F&B, e-commerce and logistics sectors, More Media has grown its client base through quick deployment of value-added services and understanding of the local market tastes. With its focus on storytelling and providing end-to-end branding services, More Media has onboarded a diverse roster of clients such as Langsre, Emilia, Kei Dining, and Allino. Post acquisition, More Media is re-branded as Thoughtful Media Indonesia with its Co-Founder, Eugenia Agnes Gusti, appointed as VP of Business Development for Thoughtful Media to drive sales and onboard Indonesia clients onto the regional TMG digital advertising platform.

Mr. Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer/TMG Chairman, exclaims, "We are so excited to welcome Eugenia Agnes Gusti, Ursula Michelle and the rest of the More Media into our ever-expanding TMG platform. More Media seamlessly blends into our product and geographical growth strategy for TMG as we enter yet another leading SEA market. By combining More Media's market leading design and branding capabilities in Indonesia with TMG's social commerce and influencer advertising focused MPN, we leverage our storytelling capabilities and amplify SoPa's upcoming loyalty offering. And with this acquisition, TMG now operates in Thailand, Vietnam and Indonesia. Since SoPa acquired TMG back in July 2022, TMG has grown from strength to strength with headcount growing from a dozen professionals to over 30 staff in just a matter of months. As we enter Singapore, Philippines, and Malaysia markets in 2023, TMG is uniquely positioned to be the premier SEA regional digital advertising agency offering a significant value proposition for advertisers, merchants and influencers in SEA's biggest economy."

According to Influencer Marketing Hub, the influencer advertising market grew to US$16.4 billion in 2022 and the value of social commerce sales growing to US$958 billion in 2022. And according to Strategic Market Research, with Asia representing 70% of the market, the global social commerce market size is expected to reach US$7 trillion by 2030, representing a CAGR of 30% from 2021. Well-positioned to benefit from these growth forecasts, Indonesia's digital advertising revenues are expected to soar this decade as increasingly more consumers make direct purchases on social media platforms, as social media sites are adopting innovative buying criteria and features, and as merchants incorporate shoppable posts and buy buttons on their respective pages. In addition, socially conscious consumers are influencing the evolution of the entire online retail industry. This trend comes as a result of the shifting inclination of brands from traditional celebrities to online influencers to endorse their products. Indeed, influencer marketing is quickly becoming an indispensable part of the mainstream branding strategies across organisations of all types.

"More Media is proud to officially merge with TMG. By joining forces with TMG's broad advertising network and SoPa's extensive ecosystem and large user and merchant bases in SEA, we are thrilled about expanding our business to fully become an end-to-end digital marketing company. According to Grand View Research, the global influencer marketing platform market size was valued at USD 10.39 billion in 2021 and is now expected to expand at a compound annual growth rate (CAGR) of 33.4% from 2022 to 2030. With this explosion in influencer advertising and social commerce throughout SEA, Thoughtful Media Indonesia is well positioned to generate significant revenues in 2023 and occupies a central position in Indonesia's large and fast-paced growing advertising market, both online and offline," explains Ms. Eugenia Agnes Gusti, Co Founder, More Media.

About Society Pass Inc.

Founded in 2018 as a next generation, data-driven, loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021. SOPA shares were added to the Russell 2000 index in December 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa's data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 205,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital advertising network; NusaTrip, a leading Indonesia-based Online Travel Agency; Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator; Leflair.com, Vietnam's leading lifestyle e-commerce platform; Pushkart.ph, a popular grocery delivery company in Philippines; Handycart.vn, a premier online restaurant delivery service based in Vietnam; and Mangan.ph, a leading local restaurant delivery service in Philippines.

For more information on Society Pass, please review the following online information which is not part of this press release:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
Twitter at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as "anticipate", "believe", "estimate", "expect", "intend" and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company's filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company's registration statement and prospectus relating to the Company's initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap appoints Satyadeep Mishra as Chief Human Resources Officer

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 19, 2022 – (ACN Newswire) – CleverTap, the World's #1 Retention Cloud today announced the appointment of Satyadeep Mishra as their new Chief Human Resources Officer. He joins from the hospitality-technology platform, OYO where he worked as the Chief Human Resources Officer for its technology, product, global functions and international markets teams.

With over two decades of experience working with the likes of Jio, Barclays and Bajaj Finserv among others, Satya brings with him a demonstrable history of leading teams and conceptualizing innovative HR strategies across domains of talent acquisition, training & development, and performance management. He also played a pivotal role in the transformational growth journey of Jio's core telecom and digital initiatives.

"We are excited to have Satya onboard. Having nurtured some of the industry's leading experts, quality talent has always been a top priority for CleverTap. And with Satya's immense experience, I have no doubt that he will lead our People Strategy and continue to build on our culture which puts employees first, as we go from strength to strength in our journey as global MarTech leaders", said Sidharth Malik, Chief Executive Officer, CleverTap.

"It's an absolute pleasure to be part of such a dynamic and exuberant team. The growth of CleverTap over the past few years is a testament to the capabilities and dedication of everybody involved with the team. The roles that HR functions play, not just in people strategy, but even in business, have become significant for more companies especially within the era of work from anywhere. I am elated to be working with like minded individuals that understand the importance of retaining and nurturing bright talent. I am confident that together, we can scale new heights and break conventional barriers while creating value not only for our customers, but also for our employees world over", said Satyadeep Mishra, Chief Human Resource Officer, CleverTap.

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements.

CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Appoints Samer Saad as Regional Sales Director for META Region

Mountain View, Calif., Dubai, UAE and Mumbai, India, Dec 13, 2022 – (ACN Newswire) – CleverTap, the World's #1 Retention Cloud today announced the appointment of Samer Saad as the Regional Sales Director for its META Region and will be based out of Dubai.

Samer has over a decade of experience in building and scaling sales teams across the MEA region. He joins from Appsflyer, where he was the Regional Manager for the MEA region and has led partnership sales and agency roles across Criteo and Yahoo!. As CleverTap increases its focus into META Region, it has ensured the local presence of all sub functions that are needed locally to scale the business, and Samer will lead the mandate to scale the growth charter.

"We are all excited to have Samer onboard! With 120+ existing customers in the region, we have a robust foundation to further scale in the region. I am confident that Samer will help us embark on the next phase of our growth journey in the META region," said Vikrant Chowdhary, Chief Growth Officer, CleverTap.

"I am thrilled to join CleverTap as it has emerged as the global leader in the retention cloud category. The SaaS industry is one of the most promising across the world, and I am looking forward to being a part of the CleverTap journey, in becoming the preferred retention cloud partner for all digital native brands in the META region," said Samer Saad, Regional Sales Director, META, CleverTap.

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements.

CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant, Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Unveils RenderMax

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2022 – (ACN Newswire) – CleverTap, the World's #1 Retention Cloud today unveiled RenderMax – a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices.

Push notifications have the power to increase customer retention rates anywhere from 3 – 10 times. Most marketers just focus on their push notification delivery rates, but a "delivered" notification that doesn't render on the user's device is a wasted effort. For those who equate delivery and rendering as equal, render rate is the percentage of the number of push notifications the end user received (and were rendered) on the user's device compared to the total number of push notifications that were sent.

All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates.

RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campaigns. This is especially true for devices that are in battery saver mode or cannot be reached due to inactivity.

"RenderMax is a testament to our continued commitment towards product development and innovation. Low render rates stifle the true potential of mobile push notifications. We are confident that with RenderMax, brands will be able to harness the full power of push notifications. What's interesting is that we are offering RenderMax to all customers at no additional cost to any brand that wants to try it out," said Anand Jain, Co-Founder & Chief Product Officer, CleverTap.

Betterhalf, India's first and only marriage super app was provided an early access to RenderMax and their push notification render rates more than doubled! Shankar Krishnamurthy, Group Product Manager, Betterhalf said, "At Betterhalf, mobile push notifications are critical for our business. With CleverTap's innovative RenderMax solution our push notification render rates have skyrocketed to 85%."

RenderMax powers up the render rates of customers' push notifications, amplifies the push notification reach, and maximizes user engagement. Enhancing the reach of push notifications can help CleverTap customers lower costs, increase engagement and conversion rates, and reduce churn.

"The CleverTap platform has a great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition," Shankar added.

CleverTap RenderMax works with Android OEMs such as Oppo, Xiaomi, Vivo, One Plus, POCO, Realme, and Samsung.

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements.

CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
Vishaal.Mudholkar@archetype.co

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Retention Cloud Leader CleverTap Launches CleverTap for Startups

MOUNTAIN VIEW, Calif. and MUMBAI, India, Nov 25, 2022 – (ACN Newswire) – CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion.

Till date, thousands of large digital-native brands have benefited from CleverTap's platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans.

CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been finetuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025.

Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use.

Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, "Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys."

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15

SINGAPORE, Oct 18, 2022 – (ACN Newswire) – AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem.

Consistent with Global findings, mid-sized Asia-Pacific (APAC) players are observed seizing the opportunity to gain market share as the top media sources lose ground.

Media sources endeavor to prevail against tougher privacy on Retention Index

The aftershocks created by Apple's App Tracking Transparency (ATT) framework continue to generate major challenges for app marketers and media companies alike. Notably, both Google Ads and Meta Ads have lost ground on iOS due to Apple's privacy changes.

However on the Android market, Google Ads and Meta Ads continues to maintain its domination throughout Southeast Asia thanks to its unrivaled scale. Both sources have been ranked on the power ranking and volume ranking of the AppsFlyer retention index across gaming and non-gaming categories.

Despite this, the rankings do not reflect the fluctuations in app install market share for these media giants. A deeper dive into these rankings indicates a major loss in app install market shares for Google Ads and Meta Ads in H1. This has significantly enabled other media sources to take over and emerge in the rankings.

Remarking on this observation, Tan Tmangraksat, Director of Partner Development, SEAPAC AppsFlyer said "All of the above changes present multiple opportunities for marketers and media partners in the mobile ecosystem. Apple's privacy framework is a constant challenge that's here to stay. Coupled with the current macroeconomic conditions, marketers are laser focused on the most profitable media sources and channels as the cost of media rises. Marketers and media companies that are able to demonstrate their value will be those that prevail."

Players vying for bigger piece of the pie

Meanwhile, global mobile advertising platform Mintegral, and mobile app technology company AppLovin are showing positive growth against its competitors on the iOS market for gaming, ranking 1st and 2nd on multiple categories on the power ranking and volume ranking.

As marketers seek ways to save money during the economic slowdown, smaller players have also turned to owned media to drive re-engagement.

Remerge Singapore and TikTok For Business have emerged 4th and 5th respectively on the APAC Remarketing Index for the Android market, highlighting greater focus for owned media campaigns since its H2 2021 rankings. Google Ads and Meta Ads have maintained their lead in the top two positions, while Google Marketing Platform shows rapid growth moving to 3rd position.

"Ecosystem players need to rapidly adapt to a more risk averse environment and think outside the box to maintain efficiency at scale. With rapid and constant changes to the mobile app media landscape, we can expect even more ad network partners to emerge in the rankings on future indexes. More importantly, adaptability to these changes will prove to be instrumental and separate between tomorrow's winners and losers amongst strong competition." added Tmangraksat.

Additional Global Key Findings:

– Meta Ads continues to rank #1 in the SKAN In-App Purchases (IAP) Index globally, but was still severely impacted by Apple's privacy changes
– Google Ads also picked up some ground in SKAN, after an extremely slow start, finishing 3rd in the IAP ranking
– Overall, there was an 18% increase in installs driven by owned media on Android in H1 2022 vs. H2 2021
– A natural shift to owned media on iOS was observed due to privacy constraints and significant rise in media costs which surged by 30%
– While the use of owned media to drive installed increased by 20% in H1 2022, the number of remarketing conversions driven by owned media campaigns was up more than double that at 45%

Methodology:

AppsFlyer's Performance Index analyzed a total of over 500 media sources, 27 billion installs, and over 19,000 apps from January to June 2022. From this, the SKAN Index covered 450 million postbacks from over 2,400 apps and 45 media sources.

To access the full version of the latest AppsFlyer Performance Index, please visit: https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Media Contacts
Foo En Jing
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Media Contacts for AppsFlyer South East Asia
Annisa Tiara
annisa.tiara@appsflyer.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AVIA Releases OTT Study in Singapore at its First OTT Upfront Showcase Presenting Premium Content at its Best

Singapore, Sep 12, 2022 – (ACN Newswire) – The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA's first OTT Upfront Showcase where two of the region's top premium video services, iQIYI and Viu, presented previews and highlights of their upcoming slate of content to the audience at a closed-door event.

The research shows that Premium OTT streaming services (OTT) are clearly differentiated from videos viewed on social media or video sharing sites. OTT was highly valued by consumers in Singapore for having the highest quality content. 58% of respondents indicated that they felt premium OTT services had high quality content, compared to only 36% for social media and video sharing services. Similarly, when asked which video services they generally felt captured the highest levels of attention while watching, 49% of respondents selected OTT streaming services, compared to only 35% who selected social media and video sharing services.

Levels of engagement were also entirely different with 51% of people feeling immersed when watching OTT content as opposed to only 39% for social media & video sharing. Top emotions elicited when watching OTT were happiness and amusement whereas for social media and video sharing, the top emotion was "nothing".

When looking at the impact of advertising, linear television remains the place where it is most noticed (76%) and ads are thought to be the highest quality (41%), although it is in social media where ads feel most intrusive (37%). Linear was again the winner when it came to prompting brand or product searches (25%) and prompting purchase (19%). Louis Boswell, CEO, AVIA, commented that this "Bodes well for the OTT industry. There is a clear link between linear television and OTT from a content perspective, and with more OTT services looking at advertising, I strongly suspect it is simply a matter of time before the effectiveness of ads on OTT matches that of linear television."

Dinesh Ratnam, Country Manager, Singapore, Malaysia and Brunei, iQIYI International, commented, "AVIA's research further cements the rise of OTT and the appreciation for the premium content on OTT platforms. As the OTT industry continues evolving and becoming more accessible, its audience is also looking for more diverse content. With the global success of shows such as iQIYI's original costume drama Story of Yanxi Palace drawing a global audience larger than that of Game of Thrones, the rise of Asian content is also drawing in larger, more diverse audiences. We are thrilled to be a part of AVIA's inaugural OTT Upfront Showcase in Singapore and to have the opportunity to showcase our exciting slate to advertisers and partners."

AVIA thanks its members Magnite, PubMatic, The Trade Desk, and Xandr for supporting the OTT Upfront Showcase and the same companies plus Index Exchange for supporting the research.

A link to the research study entitled Premium OTT – Building its Rightful Place in the Digital Market can be downloaded here (https://bit.ly/3L4lrMD).

About the Premium OTT Study

The study, Premium OTT – Building its Rightful Place in the Digital Market, was conducted in Singapore by Milieu Insight Pte Ltd, with online fieldwork using Milieu Insight's online panel. The sample size was n=1200 and was representative of the Singapore adult population aged 16+. Premium OTT Services listed in the study were as follows: Amazon Prime, Apple TV+, Disney+, HBO Go, iQIYI, meWATCH, Netflix, Singtel Cast, StarHub TV+, Viu and WeTV. Social Media and Video Sharing Services listed were: Daily Motion, Facebook, Instagram, Snapchat, Telegram, TikTok, Twitter, Vimeo, WhatsApp and YouTube.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

The Economic Times Promising Brands 2022

MUMBAI, INDIA, Aug 18, 2022 – (ACN Newswire) – The Economic Times Promising Brands Conclave, that will be held in Mumbai on September 22, is an effort to shine the strobe light on organisations that have strived to serve their customers in the best possible way. The platform, via standalone addresses, fireside chats and roundtable discussions, will focus on delving deeper into understanding how these companies have succeeded in contributing to an enjoyable customer experience. This evening will bring together the marketing gurus, brand custodians, brand owners, best creative leaders from the marketing fraternity on one platform to celebrate the Promising Brands and engage in the most candid knowledge exchange platform to understand the nuances of successful brands.



Why Attend?
– Gain: The latest in brand amplification, customer loyalty, social media & more
– Evolve: Keep pace with ALL the latest trends
– Learn: Hear from the best & brightest in marketing, design, sales – all sharing ideas & insights
– Adapt: To a focused agenda for marketing professionals & focused on what matters
– Grow: Gain insights into what your customers will be clamoring for coming years & how you can deliver now

If you are a Promising Brand too? Nominate now – etunwired@et-edge.com

Join us to go extra miles to Achieve, Accomplish & Triumph!

For more information: https://et-bestbrands.com/promising/

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

The Economic Times Iconic Brands 2022

MUMBAI, INDIA, Aug 17, 2022 – (ACN Newswire) – The 5th edition of The Economic Times Iconic Brands of India that will be held on September 29 in Mumbai will feature remarkable brands which have redefined the benchmark in their respective fields through their legacy and sustainability in India and global market. We will honour such brands from PAN India which have shaped the growth of India and are fulfilling the dream of millions of Indians.



Why Attend?
– Share best practices followed by innovative and employee-friendly companies
– Inclusive session that will enable attendees to interact and engage with leaders through interesting and thought-provoking discussions
– Case studies of how iconic brands are outperforming in their industries
– A networking opportunity with fellow winners and others in the business community
– Gain insights into what your customers will be clamoring for in coming years & how you can deliver now
– Meet and greet forefront leaders from across the country and Learn about the practices followed by iconic brands

Are you an iconic brands? Nominate yourself – et.edge@timesgroup.com

Join us for the most Iconic Event in the town!

For more information: https://et-edge.com/conferences/iconicbrands/.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Raises US$105M in Series D Funding Round Led by CDPQ

MOUNTAIN VIEW, California & MUMBAI, India & MONTREAL, Canada, Aug 10, 2022 – (ACN Newswire) – CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC's Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap's global expansion and enhance the development of its world-class solutions and technology.

Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap's customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB(TM), the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

"Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap's existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds," said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. "The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB(TM). And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space."

"CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way" said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. "As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience."

"CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets" added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. "This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace."

"Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap's full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels" said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. "CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India."

"The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve," said Sidharth Malik, Chief Executive Officer, CleverTap. "The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription."

As part of the transaction, CDPQ will join CleverTap's Board of Directors upon closure of this funding round. IIFL AMC's investment is subject to approval from Securities and Exchange Board of India (SEBI).

About CleverTap

CleverTap is the World's No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long- term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About CDPQ

At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ's net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages.

CDPQ is a registered trademark owned by Caisse de depot et placement du Quebec and licensed for use by its subsidiaries.

About IIFL AMC

IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India's potential for delivering on its commitments and long-term growth. The AMC's diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC's distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus.

For more information
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

MEDIA RELATIONS TEAM, CDPQ
+1 514 847-5493
medias@cdpq.com

IPSHITA BALU
+91 95901 11798
Ipshita.balu@archetype.co

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com