CleverTap launches local deployment of its SaaS platform in Indonesia

Mountain View, Calif., Indonesia, May 31, 2023 – (ACN Newswire) – CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within Indonesia through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap customers operating within the financial and insurance sector such as banks, fintechs, and non-banking financial institutes fulfill local compliance requirements. These are aimed at further enhancing confidentiality and integrity of citizen data.

"As a company committed towards maintaining the highest global standards of data privacy and security, we have deployed our platform locally in Indonesia with the help of AWS." said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. "Providing our services through local data centers will ensure our Indonesian customers seamlessly comply with their respective data residency requirements. This is yet another example of our commitment to delivering not just business value and growth to our customers, but also ensuring that their data is safe and compliant at all times." he added.

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap launches local deployment of its SaaS platform in UAE

Mountain View, Calif., UAE, May 30, 2023 – (ACN Newswire) – CleverTap, the leading global B2B SaaS platform for customer engagement and retention, has made its platform available within the UAE through data centers hosted on Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN). It will help CleverTap's customers in the UAE strengthen compliance in accordance with amendments to the DIFC (Dubai International Financial Centre) Data Protection Law and the updated Data Protection Regulations enacted on May 21, 2020, and effective since July 1, 2020. These regulations are aimed at further enhancing the protection of all personal data belonging to UAE citizens and is applicable to any entity processing and storing data.

"As a company committed towards maintaining the highest global standards of data privacy and security, we have deployed our platform locally in the UAE with the help of AWS." said Anand Jain, Co-Founder & Chief Product Officer, CleverTap. "Providing our services through local data centers will ensure our customers in UAE seamlessly comply with their respective data residency requirements. This is yet another example of our commitment to delivering not just business value and growth to our customers, but also ensuring that their data is safe and compliant at all times." he added.

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Benchmark Reports: Foodtech Apps enjoy 60% higher Repeat Transaction Rates compared to E-commerce apps

MOUNTAIN VIEW, Calif. and MUMBAI, India, May 9, 2023 – (ACN Newswire) – CleverTap, the World's #1 retention cloud, released the findings of its Foodtech and E-Commerce industry Benchmark Reports. Foodtech and e-commerce apps experienced exponential growth during the pandemic. According to App Annie's State of Mobile Report 2022, time spent on shopping apps scaled to more than 100 billion hours – up 18% year-on-year. Users spent 50% more sessions YoY in 2021 than in 2020 on foodtech apps. The benchmark reports reflect data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America.

The findings offer insight into how consumers engage with foodtech and e-commerce apps. Marketers can craft and deliver personalized messages and campaigns that can help drive engagement, retention, and growth. Some of the key metrics in the report include:

https://www.acnnewswire.com/docs/Multimedia/20230509_CleverTap.jpg

"The findings from our benchmark reports are aimed to help marketers improve engagement and user journeys by providing insights into the behavior of e-commerce and foodtech app users." said Jacob Joseph, VP-Data Science, CleverTap. "As the app economy continues to expand, foodtech and e-commerce marketers will need to find ways to drive customer 'stickiness' which currently stands at a meager 15% and 17% respectively. Customized messaging informed by behavioral insights are crucial to get customers to return to the app interface and drive up this metric."

For e-commerce marketers, the challenge and opportunity is to ensure that their company's app not only stands out in a crowded and fiercely competitive market. But also encourages users to make quick purchases, return frequently to buy more, and hopefully, spend a sizable sum with each transaction.

16% of new users of foodtech apps complete more than one transaction in the first week. Best-in-class customer service will help boost this metric and keep customers returning for more. Foodtech companies need to be quick to offer special deals to new users and drive conversions. The benchmark report helps foodtech and e-commerce apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus.

The reports can be downloaded with the links below:
– Foodtech App Engagement Benchmark Report 2022 https://clevertap.com/insights/food-tech-benchmark-report/
– E-commerce App Engagement Benchmark Report 2022 https://clevertap.com/insights/ecommerce-benchmark-report/

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Amplifidor Closes Pre-Seed Funding Round to Disrupt the Influencer Industry

Riyadh, Saudi Arabia, Apr 26, 2023 – (ACN Newswire) – Amplifidor, the forthcoming web and mobile platform that aims to transform the influencer industry by bridging the gap between creators, brands, and fans, has successfully closed on its pre-seed funding. The funding round was led by multiple institutional and value-add angel investors who recognized the potential of the platform's innovative approach to influencer marketing automation and network relations management.

Amplifidor resonate graphic – Amplifidor icon, logo, and branding pattern.

The Amplifidor platform has been designed as a space for open collaboration between influencers and their communities, along with brands and their stockholders. The platform's amplified discovery algorithms suggest collaboration candidates based on users' interests and shared values, making it easier than ever to find new opportunities, and join ongoing campaigns, which are called "missions".

Creators can manage their network, track their growth, and find new creators or brands to work with, while brands are able to search for the perfect creators or communities that fit their needs, track their influencer ROI, and manage their collaborations all in one place. Brands can also unleash their internal influence by discovering and engaging internal influencers and stakeholders, like employees, investors, advisors and others.

Mr. Adel Alsubeaei is also announced to be joining the board of directors, bringing extensive entrepreneurial & financial expertise, and ecosystem connections. Mr. Adel has more than 20 years of experience in the financial industry while serving on boards of directors at various institutions and other committees. Mr. Adel had this to say about the future of Amplifidor: "This investment will enable a truly industry-shaking platform to enter public beta, first in the MENA region and then throughout the world. Social marketing is very siloed at the moment – a platform that makes collaborative relationships more fluid is a very big deal."

Chief Vision Officer and founder of Amplifidor, Faisal Alqahtani, a recognized thought-leader on social influence, and the mastermind behind many influencer marketing industry innovations and standards, such as "The Fair Market Pricing Initiative", "The Social Influence Matrix" and the "Direct Influence Strategy Format", has led strategy and execution with multiplied ROI and cost savings for over 500 high-profile startups, brands, and government programs (G20, Riyadh Season, Hungerstation, etc). Faisal recognized that the concept of "influencers" was becoming less and less accessible, while the influence of the average social networker continued to grow. This led to his co-founding of the company alongside co-founder Waleed Alqahtani to enable a more inclusive and collective economy of influence.

Speaking on the close of the funding round, Faisal commented, "Our vision is to be the enabler of more meaningful and purposeful human connection, communication and collaboration, with more collective creation of wealth and culture. The world needs less individualistic and reactive social influencers and content creators, and more proactive impact amplifiers and inclusive community ambassadors – thus the name Amplifidor. We are at a moment in history between the no-more and not-yet, transitioning to a whole new reality – and we're well positioned to shape the future and the narrative of our industry and adjacent markets, leveraging the significant shift in social and business norms."

Co-founder Waleed Alqahtani is also excited about what this round of funding will mean for Amplifidor, stating: "This round will enable us to build the platform, the services and the ecosystem that will empower each social media user to grow their influence and become part of something bigger, and each organization to achieve sustainable growth with the support of their extended networks, regardless of their size, budget and objectives."

The founder also notes the impact that this round will have on continued team growth – stating, "We've got great leadership in place and a full plan to scale with a new round of partnerships and hiring starting today. We really want everyone to be part of the Amplifidor movement and ecosystem, with so many collaborations, partnerships and incubation programs to be announced soon, to co-shape and co-own the future of influence. We believe that everyone can positively influence and be influenced, given the empowering tools, opportunities and platform."

A private alpha test of the platform is already well underway, and excited users won't have to wait long to finally install Amplifidor on their iOS and Android devices – the web app and public beta are planned to launch early this summer. The company encourages anyone interested in staying updated on development progress and beta announcements to sign up at www.amplifidor.com

Media Kit: https://bit.ly/3lBxUPC

Contact Information
Chad Hagan
Marketing Manager
chad@amplifidor.com
609-970-8079

SOURCE: Amplifidor

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

Mountain View, Calif., London, UK, Amsterdam, Netherlands, & Mumbai, India, Apr 25, 2023 – (ACN Newswire) – CleverTap, world's #1 retention cloud, today named Pravin Laghaate as Vice President for its Europe and United Kingdom regions. Pravin, who joined CleverTap in 2020 and has been in senior leadership sales roles centrally, will now oversee sales, go-to-market strategy, and execution across Europe and the UK.

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

With over 20 years of experience across markets, he has been instrumental in establishing new benchmarks for expansion revenue and client engagement at CleverTap. Pravin has successfully built and led high-performance sales teams, in the past and worked with prominent brands such as Vodafone, Kingfisher Airlines, Gulf Air and Emirates.

"The UK and Europe's SaaS market is set to cross US$100 billion within the next decade. Given the immense potential within these regions we are certain that Pravin's elevation will allow us to continue on our high-growth journey. His presence within the region will be instrumental in driving customer retention and engagement for our European and UK based customers, enabling them to reach newer heights." said Sidharth Malik, Chief Executive Officer, CleverTap. "With a resilient business strategy, and drive to innovate, we are all set to further bolster our global footprint within the burgeoning SaaS landscape." he added.

Talking about his new role Pravin states that, "I am ecstatic to be entrusted with the responsibility to grow our business in this region. CleverTap is the fastest growing retention cloud platform in the world, strengthening our footprint in the UK and Europe is going to be key to achieving our global ambitions."

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap launches Scribe, an OpenAI integrated content creation assistant

MOUNTAIN VIEW, Calif. and MUMBAI, India, Apr 17, 2023 – (ACN Newswire) – CleverTap, the World's #1 retention cloud, today announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands' users. The feature will be rolled out to customers in April.

Scribe can interpret the emotion of messages and suggest the best alternative that users are more likely to engage with. Growth marketers can now auto-generate emotionally relevant copies and expedite content development by using just a few keywords on Scribe. The technology enables brands to automatically determine the tone of their messages. Marketers can leverage user engagement data based on emotion analysis to develop hyper-personalized content that is consistent with the brand, and also resonates with the user. Scribe is currently available to CleverTap Enterprise Customers on an invite basis.

Based on studies showing how much more value an emotionally connected customer adds, CleverTap has identified five fundamental emotions in MarTech. Namely, fear of missing out (FOMO), anticipation, trust, joy, and surprise – that are integral parameters in the digital world. Scribe has the capacity to produce and analyze content taking these factors into account. For digital-native businesses aiming to boost conversions with the aim of emotionally intelligent content, this will be a game-changer – driving increased visits, swipes, and spending.

Although marketers can personalize the way their customers connect with a brand, they will be able to go a step further with Scribe and customize the emotion of the messages marketers send out. Consider the following two examples of messages that have the same meaning but vastly different emotion scores – ultimately appealing to different audiences.

1. 50% off on shoes! Offer ends tonight!
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap1.jpg

2. Hurray! You have won 50% off on shoes. Coupon is valid today.
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap2.jpg

"Studies show that marketers only have 2 seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech." said Jacob Joseph, Vice President Data Science, CleverTap, "We're excited to launch Scribe – our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships."

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Coming soon this April: The MarTech Summit Singapore 2023

Come and join us at The MarTech Summit Singapore on 25 & 26 April 2023 at Raffles City Convention Centre to take your marketing game to the next level!

Singapore, Apr 5, 2023 – (ACN Newswire) – The MarTech Summit series aims to bring together the best minds in marketing technology from a range of industries through a number of diverse formats and engaging events.

Here come the 2-day flagship event of The MarTech Summit in Singapore! A brand new speakers line-up and agenda filled with panel discussions, keynote presentations, fireside chats, in-summit roundtables & more. We are splitting into tracks to deep-dive into MarTech latest trends, the power of data-driven marketing as well as customer/client digital experience! Come and join us for a learning and networking experience with the likes of CMOs, Heads, Directors, etc. Register now and get ready to take your marketing game to the next level.

This summit is designed for senior level executives in functions such as:

The MarTech Summit Singapore will be taken place following the motto Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer. The summit will be held in person on 25 & 26 April 2023 at Raffles City Convention Centre (80 Bras Basah Road, Singapore 189560).

Find out more information at: https://themartechsummit.com/singapore

You can contact us at: hello@themartechsummit.com

CleverTap Gaming Unveiled at GDC 2023

Mountain View, Calif, Mar 23, 2023 – (ACN Newswire) – CleverTap, the all-in-one customer engagement platform, today at Game Developers Conference 2023 unveiled CleverTap Gaming – soon to go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey. The platform is powered by TesseractDB(TM), CleverTap's proprietary data engine, which is built for real time triggering & segmentation with high performance, low latency, and massive economies of scale.

CleverTap Gaming brings holistic and sophisticated multi-channel campaigns inside and outside the in-game experience. With a simplified UI, it reduces the dependence on technical teams and increases operational efficiency. By leveraging CleverTap's proprietary TesseractDB(TM), it offers rich granularity with unlimited data points and no restrictions on lookback period. Previously, the lack of these features could have been a limiting factor for game studios trying to maximize retention and lifetime value, but CleverTap Gaming unlocks these use cases enabling game studios to scale their personalization efforts to new heights. Also, given its versatility, CleverTap Gaming offers a vast array of benefits within various functions in typical game studios:

1. LiveOps: With over 2000 unique player attributes (10x more than industry average), LiveOps Managers can improve the relevance of their offers with much more granular insights into user behavior and preferences.

2. Marketing: Consumers have vastly different preferences and a single journey does not fit each and every one of them. As such, conditional logic, advanced branching, and unified composition flow across all channels can help marketers plan campaigns with contingencies in mind. The advanced segmentation feature can also help marketers create better targeted campaigns from the outset.

3. Development: The ability to integrate with existing backend solutions lowers the barrier to transition for gaming studios with other solutions. Native Unity SDK means the platform can enhance developer productivity and shorten release cycles considerably.

"Modern gaming is evolving. They are no longer static endpoints – and with features like LiveOps and Remote Configuration, developers are empowered to make changes in real time without the constraints of approvals and a relaunch." said Lawrence Hsieh, Principal Product Manager at MobilityWare. "CleverTap Gaming gives us an all-in-one cost effective solution that ensures consistency and efficiency while not only developing, but also promoting an update."

"With over 2.6 billion mobile game players globally, it is only a matter of time before the growth trajectory flattens out and retention becomes a bigger area of focus. We hope that CleverTap Gaming can accompany those studios looking to stay ahead of the curve by maximizing their pre-existing user base via personalized and relevant messaging." said Sunil Thomas, Co-founder and Executive Chairman at CleverTap. "When we acquired Leanplum last year, we looked to strengthen our footprint within various verticals and geographies. CleverTap Gaming is another step in this direction, and we are confident that it will further accelerate our growth journey."

About CleverTap Gaming, powered by Leanplum

CleverTap Gaming is powered by Leanplum and helps gaming studios achieve engagement and revenue goals by providing the tools and expertise to deliver more personalized player experiences at scale. Learn more about what CleverTap can do for your brand at clevertap.com. For a platform demo, visit clevertap.com/live-product-demo/

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

MOUNTAIN VIEW, Calif. and MUMBAI, India, Feb 27, 2023 – (ACN Newswire) – CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and "stickiness" for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer "stickiness" by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape. It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others.

Jacob Joseph, VP-Data Science, CleverTap

These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include:

– Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week.
– Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time.
– Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month.
– Average time to to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days.
– Session frequency: On average, fintech app users launch their app around 11 times a month.
– Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week.
– Average click through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications.
– Average click through rate for in-app notifications: The click through rate for in-app notifications is 24%, that's about 3 times more than that of push notifications.
– Average email open rate: 34% users open emails sent by fintech companies.
– Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps.

"The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers", said Jacob Joseph, VP-Data Science, CleverTap. "The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation."

95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it's important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus.

The report can be downloaded here. https://clevertap.com/insights/mobile-payment-apps-benchmarks-report/

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Society Pass (Nasdaq: SOPA)/Thoughtful Media Group Acquires More Media, Indonesia-based Digital Design and Branding Agency

SINGAPORE, Dec 28, 2022 – (ACN Newswire) – Thoughtful Media Group Inc ("Thoughtful Media" or "TMG"), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated ("SoPa") (Nasdaq: SOPA), Southeast Asia's (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the acquisition of More Media, a leading Indonesia-based creative design and branding agency. The More Media acquisition extends TMG's social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.

Founded in 2021 as an international caliber design and branding agency serving up-and-coming Indonesian companies in the beauty, F&B, e-commerce and logistics sectors, More Media has grown its client base through quick deployment of value-added services and understanding of the local market tastes. With its focus on storytelling and providing end-to-end branding services, More Media has onboarded a diverse roster of clients such as Langsre, Emilia, Kei Dining, and Allino. Post acquisition, More Media is re-branded as Thoughtful Media Indonesia with its Co-Founder, Eugenia Agnes Gusti, appointed as VP of Business Development for Thoughtful Media to drive sales and onboard Indonesia clients onto the regional TMG digital advertising platform.

Mr. Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer/TMG Chairman, exclaims, "We are so excited to welcome Eugenia Agnes Gusti, Ursula Michelle and the rest of the More Media into our ever-expanding TMG platform. More Media seamlessly blends into our product and geographical growth strategy for TMG as we enter yet another leading SEA market. By combining More Media's market leading design and branding capabilities in Indonesia with TMG's social commerce and influencer advertising focused MPN, we leverage our storytelling capabilities and amplify SoPa's upcoming loyalty offering. And with this acquisition, TMG now operates in Thailand, Vietnam and Indonesia. Since SoPa acquired TMG back in July 2022, TMG has grown from strength to strength with headcount growing from a dozen professionals to over 30 staff in just a matter of months. As we enter Singapore, Philippines, and Malaysia markets in 2023, TMG is uniquely positioned to be the premier SEA regional digital advertising agency offering a significant value proposition for advertisers, merchants and influencers in SEA's biggest economy."

According to Influencer Marketing Hub, the influencer advertising market grew to US$16.4 billion in 2022 and the value of social commerce sales growing to US$958 billion in 2022. And according to Strategic Market Research, with Asia representing 70% of the market, the global social commerce market size is expected to reach US$7 trillion by 2030, representing a CAGR of 30% from 2021. Well-positioned to benefit from these growth forecasts, Indonesia's digital advertising revenues are expected to soar this decade as increasingly more consumers make direct purchases on social media platforms, as social media sites are adopting innovative buying criteria and features, and as merchants incorporate shoppable posts and buy buttons on their respective pages. In addition, socially conscious consumers are influencing the evolution of the entire online retail industry. This trend comes as a result of the shifting inclination of brands from traditional celebrities to online influencers to endorse their products. Indeed, influencer marketing is quickly becoming an indispensable part of the mainstream branding strategies across organisations of all types.

"More Media is proud to officially merge with TMG. By joining forces with TMG's broad advertising network and SoPa's extensive ecosystem and large user and merchant bases in SEA, we are thrilled about expanding our business to fully become an end-to-end digital marketing company. According to Grand View Research, the global influencer marketing platform market size was valued at USD 10.39 billion in 2021 and is now expected to expand at a compound annual growth rate (CAGR) of 33.4% from 2022 to 2030. With this explosion in influencer advertising and social commerce throughout SEA, Thoughtful Media Indonesia is well positioned to generate significant revenues in 2023 and occupies a central position in Indonesia's large and fast-paced growing advertising market, both online and offline," explains Ms. Eugenia Agnes Gusti, Co Founder, More Media.

About Society Pass Inc.

Founded in 2018 as a next generation, data-driven, loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021. SOPA shares were added to the Russell 2000 index in December 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa's data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 205,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital advertising network; NusaTrip, a leading Indonesia-based Online Travel Agency; Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator; Leflair.com, Vietnam's leading lifestyle e-commerce platform; Pushkart.ph, a popular grocery delivery company in Philippines; Handycart.vn, a premier online restaurant delivery service based in Vietnam; and Mangan.ph, a leading local restaurant delivery service in Philippines.

For more information on Society Pass, please review the following online information which is not part of this press release:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
Twitter at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as "anticipate", "believe", "estimate", "expect", "intend" and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company's management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company's filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company's registration statement and prospectus relating to the Company's initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:
PRecious Communications
sopa@preciouscomms.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com