CleverTap Raises US$105M in Series D Funding Round Led by CDPQ

MOUNTAIN VIEW, California & MUMBAI, India & MONTREAL, Canada, Aug 10, 2022 – (ACN Newswire) – CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC's Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap's global expansion and enhance the development of its world-class solutions and technology.

Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap's customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB(TM), the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

"Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap's existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds," said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. "The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB(TM). And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space."

"CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way" said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. "As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience."

"CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets" added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. "This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace."

"Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap's full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels" said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. "CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India."

"The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve," said Sidharth Malik, Chief Executive Officer, CleverTap. "The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription."

As part of the transaction, CDPQ will join CleverTap's Board of Directors upon closure of this funding round. IIFL AMC's investment is subject to approval from Securities and Exchange Board of India (SEBI).

About CleverTap

CleverTap is the World's No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long- term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About CDPQ

At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ's net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages.

CDPQ is a registered trademark owned by Caisse de depot et placement du Quebec and licensed for use by its subsidiaries.

About IIFL AMC

IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India's potential for delivering on its commitments and long-term growth. The AMC's diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC's distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus.

For more information
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

MEDIA RELATIONS TEAM, CDPQ
+1 514 847-5493
medias@cdpq.com

IPSHITA BALU
+91 95901 11798
Ipshita.balu@archetype.co

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming

SINGAPORE, Jul 19, 2022 – (ACN Newswire) – AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success.

In today's privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy, while planning to stay ahead of the curve. Particularly to tackle the changes for users of iOS devices, advertisers have had to make several changes to adapt to new iOS 14+ policies.

Showcasing the best practices and solutions for gaming app marketers and advertisers, the AppsFlyer and Facebook Gaming playbook provides insights to tackle the challenges of iOS 14+ from 3 different perspectives: Optimizing the App Tracking Transparency (ATT) prompt, maximizing SKAdNetwork (SKAN) measurement, and unifying data streams.

This playbook also contains recommendations from Facebook Gaming derived from a comprehensive directory on SKAN configuration, campaign setup, and campaign management, to help marketers achieve and scale their gaming app marketing success.

To learn more about the playbook and gain pro tips to utilizing tools available for maximized marketing and advertising performance, visit: Gaming apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+ https://content.appsflyer.com/af-and-fb-gaming-ios-playbook/

About AppsFlyer

AppsFlyer, the global attribution leader, helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 9.000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com

Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Media Contacts for AppsFlyer South East Asia
Annisa Tiara
annisa.tiara@appsflyer.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jul 14, 2022 – (ACN Newswire) – CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India's first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience.

Through this collaboration, and by integrating CleverTap's solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication.

"As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer's behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important," said Suhas SK, Senior Vice President – Marketing, Unocoin Technologies Private Limited.

CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user's exact needs.

"We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor.

Today, hyper-personalization is crucial at every point in a customer's journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need," said Vikrant Chowdhary, Chief Growth Officer, CleverTap.

About CleverTap

CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights,and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About Unocoin

Started in 2013, Unocoin is a Bangalore-based technology startup and is India''s first entrant into the bitcoin industry. The company operates India's largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like 'The Golden SABRE award' in financial communications for the project, 'Bit-by-Bit: Building Bitcoin in India' and 'TECH30' award from YourStory.For more information, visit https://www.unocoin.com/in

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Vishaal Mudholkar
Consultant
Archetype
vishaal.mudholkar@archetype.co
+9724309069

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce

LONDON, Jun 21, 2022 – (ACN Newswire) – WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success.



Amin Mrini, VP WARC Digital Commerce, said: "WARC Digital Commerce is founded on the belief that brand marketing and ecommerce are converging – yet the two disciplines speak different languages and have different metrics for success.

"With this launch we will provide a clear understanding of how to optimise presence, media investment and use creativity to magnify influence on the major digital platforms and drive sales."

Patrick Miller, Co-President, Ascential Digital Commerce, & Co-founder, Flywheel Digital, added: "As the worlds of marketing, sales, supply chain, and digital commerce come together, it's paramount that marketers have a comprehensive understanding of how their brands are showing up and performing on the major retailers.

"The launch of WARC's Digital Commerce platform is a gamechanger for brand marketers wanting to understand theirs and their competitors' latest performance data and gain insights and knowledge that will help grow their brand."

Combining the marketing expertise of WARC with the ecommerce platform knowledge of Ascential, WARC Digital Commerce will include:

dComm Index Reports
– In-depth, evidence-based reports on major digital commerce platforms including Amazon, Walmart, Instacart (with Target and Kroger launching soon).
– Proprietary data and deep dives into nine top categories and their subcategories: Non-Alcoholic drinks, Baby Products, Health, Toys/Games, Food, Beauty & Personal Care, Household Supplies, Pet Supplies, Consumer Electronics.
– Expert commentary on the challenges and opportunities that exist on the platform and what it takes to win.
-Extensive benchmarks and data driven analysis to uncover what is truly best in class in the most competitive categories and subcategories.
– All reports will be refreshed quarterly.

Platform Primers
– Extensively detailed profiles of the retail media offerings of Amazon and Instacart (with Walmart coming soon).
– Developed in conjunction with Colin Lewis, an authority on retail media networks and respected advisor to numerous top brands and retailers on the topic of Retail Media Networks.

Case Studies & How to Win Articles
– An assortment of continuously refreshed articles providing a detailed look at the strategies and tactics successful brands are using to grow their brands online and quickly outpace their competitors.

Data Points
– Track retail media benchmarks and stay ahead of the market with snackable insights on ad spend, shopper journeys and industry growth.

The WARC Digital Commerce IndexTM report on Amazon.com Q1-2022

Following the release of WARC's first Digital Commerce report, 'How to win on Instacart' (content.ascential.com/warc-dc-instacart-register.html), a new study is published today on how brands can win on Amazon.

The first WARC Digital Commerce Index report on Amazon (Q1 2022) provides marketers with a closer look at how Amazon is evolving its business as well as the challenges and opportunities it offers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.

Gregory Grudzinski, Head of Content, WARC Digital Commerce, and author of the report, says: "Amazon has recently broadened its focus and leaned into the upper marketing funnel — thereby creating a powerful opportunity for brand marketers to use Amazon for brand building as well as for sales."

Topics covered in WARC's Amazon dComm Index include:

Rising CPCs – The average cost per click on Amazon's core ad product – sponsored product ads – increased 29% year-on-year in March 2022, according to digital advertising optimization provider, Perpetua.

Paid Search Competitive Intensity – In Paid Search, a relatively small number of brands dominate paid search on Amazon with a long tail of brands struggling for visibility. By comparison, on Instacart there is a much smaller gap between the winners and losers — which translates to an opportunity for brand marketers.

The Winner's Circle – dComm Winners by category: Non-Alcoholic Drinks: Nespresso; Baby Products: Pampers; Health: Pure Encapsulations; Toys & Games: Barbie; Food: Kind; Beauty & Personal Care: Maybelline; Household Supplies: Duracell; Pet Supplies: Blue Buffalo; Consumer Electronics: JBL/Harman.

At the core of this Amazon Q1 2022 and subsequent deep-dive ecommerce reports, is the WARC dComm IndexTM, a proprietary data-led benchmark which takes into account product selection, organic search, price, paid search and advertising content. It allows brands to measure themselves against category competitors and across major digital commerce platforms, and will be the definitive guide for brands wanting to succeed in the ecommerce era.

Download (content.ascential.com/lp/897-MBC-207/warc-dc-uncover-the-secrets.html) a complimentary sample of the first WARC Digital Commerce report on Amazon. The full report is available only to subscribers of WARC Digital Commerce.

WARC Digital Commerce, available by subscription, is part of WARC's suite of products which include WARC Strategy (www.warc.com/about-strategy), WARC Creative (www.warc.com/about-creative) and WARC Media (www.warc.com/about-media). More information at www.warc.com/about-digital-commerce.

About WARC — The global authority on marketing effectiveness

For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 94,000+ case studies, best practice guides, research papers, special reports, advertising trend data, webinars, awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,200 companies in 100+ markets and collaborates with 50+ industry partners.

About Ascential

WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services. With more than 3,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

About WARC dComm IndexTM methodology

The WARC dComm IndexTM is a brand-level aggregate of a series of performance measures – ingested daily – across selection/availability, organic search, paid search, price and content. Built from SKU-level search results and product detail information, the Index reflects a Brand's ability to optimise for a given platform, in the context of its category/peer group. Each brand in our sample is given a total 'Index Score', determining its position in our category league table.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Get Me Press Launches an Online PR Agency Focused on Startups and Founders

CHICAGO, IL, Jun 17, 2022 – (ACN Newswire) – Get Me Press' founders are excited to announce the launch of their online public relations agency, which will focus on startups and entrepreneurs.

To learn more about Get Me Press and the services they offer visit www.getmepressnow.com.

The company's mantra, according to a spokeswoman, is "We Tell Your Story Online." The team of experts collaborates closely with their clients, writing, editing, and publishing their story in prominent online journals and industry publications.

"We understand that entrepreneurs and company founders have ideas, and we have the infrastructure to help them turn those ideas into published contributions in prominent online journals."

"We understand that entrepreneurs and company founders have ideas, and we have the infrastructure to help them turn those ideas into published contributions in leading online journals. This is why Get Me Press focuses on startups and founders," the spokesperson explained, adding that Get Me Press' writers have extensive expertise writing for major magazines and understand how to effectively communicate their clients' messages.

According to the spokesperson, advice and profile pieces are one of the most successful ways to boost a Google Search ranking by driving hundreds of visitors to a website. Online content, on the other hand, tend to stay online longer than social media links, resulting in free organic traffic.

Articles generate new SEO, which will aid in the development of a strong digital presence and a high search engine rank. These articles will generate free organic traffic while also providing backlinks and directing viewers to their clients' websites.

According to the spokesperson, this publicity could provide a number of advantages, including the following:
– Supercharged SEO
– The entrepreneur's name on page one, two and three of the google-news search engine,
– Increased brand visibility, credibility, and equity
– Inbound traffic and leads to content and offers will improve.
– Speaking engagements, capital investors, talent acquisition, and requests to be included in new online publications and podcasts are all exciting and unexpected prospects.

Get Me Press

Adrienne Greenwood and Michael Hall founded Get Me Press in 2022. They both have a diverse business expertise in strategic branding and communications, as well as creative digital marketing, and can advise their customers and brands on the best placements for their sector niche and budget. Please visit our website for additional information. Visit www.getmepressnow.com.

Media Contact
Adrienne Greenwood
info@getme.press

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Completes Acquisition of Leanplum

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jun 13, 2022 – (ACN Newswire) – CleverTap, world's No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform.

The acquisition, originally announced on 19 th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap's leadership team as Chief Strategy Officer.

With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022.

"We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters," says Sunil Thomas, CleverTap Co-founder and Executive Chairman. "With this acquisition Customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.) At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint".

"The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint," says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap.

"As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality," added Sunil.

About CleverTap

CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ Customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, Sao Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Vishaal Mudholkar
Archetype
Consultant
vishaal.mudholkar@archetype.co

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

JCB appoints AxiCom to support Public Relations and Communications growth across Europe

LONDON, Jun 9, 2022 – (ACN Newswire) – JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., today announced the appointment of AxiCom, WPP's technology specialist communications agency, as its PR agency of record in Europe, following a competitive pitch process. AxiCom will support JCB's growth in the region through strategic media relations and communications, as the company evolves as a data-driven global financial services provider.

Building on JCB's unique heritage, AxiCom's remit also includes growing brand recognition with merchants, acquiring partners and other target groups to assist in differentiating the company from other payment providers. JCB is entering into a new era as travel restrictions gradually ease, and with that in mind the JCB brand has prioritised carving out a niche space for JCB in a competitive European market – and AxiCom will support JCB in this endeavour.

In a recent brand study, JCB learned that although brand awareness in Europe is currently low, there is a phenomenal opportunity for growth, with the brand already being recognised as:
– Specialists in Asian cardmember insights and data to support partner prosperity
– Premium and high-quality with affluent cardmembers
– Collaborative and customer-centric with partnerships, based on trust and reliability
– Strong commitment to upholding Japanese legacy principles, such as Omotenashi

Ray Shinzawa, recently appointed as the Managing Director for JCB International (Europe) Ltd., explained: "The AxiCom team is a very welcome addition to the JCB network in this stimulating growth phase for JCB within Europe. We are eager to utilise their in-depth expertise in our very niche industry of payments and technology to drive JCB brand awareness cross-regionally – with the core purpose of unlocking new payment gateways for our 140 million international cardmembers and European business partners alike."

Victoria Perea-Usher, Vice President, Marketing Communications, JCB International (Europe) Ltd., said: "As we strive to innovate our marketing and communications, and be a trusted partner for our customers, it was crucial that we appoint a PR agency that could support our strategy. Throughout the pitch process, the AxiCom team presented us with contemporary ideas and ways of thinking that demonstrated a clear understanding of our technology and objectives across Europe, helping us to further engage with the JCB community."

The AxiCom team will be led by Director of Fintech, Robert Roessler and will include resources from AxiCom's European offices as well as the Content Hub.

Rosie Bannister, managing director UK at AxiCom, said: "The financial services industry is changing rapidly, meaning large and small brands need to adapt quickly to maintain their market position by translating their messages into stories that engage customers. Robert and his team are experts in building brand awareness through strategic media engagement that will firmly position JCB as a data-driven organisation dedicated to providing customers with a best-in-class payment experience."

About JCB

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 39 million merchants around the world. JCB issues cards across various countries and regions internationally with more than 140 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en/

About AxiCom

Founded in 1994, AxiCom is a technology specialist communications agency. We fuse intelligence, integrity and initiative to deliver powerful integrated communications for our clients that turn them into true technology heroes. At AxiCom, we translate technology. We bring the most meaningful message to the people our clients care about, wherever they are in the world. Our team of technology and communications experts make what's global local, and what's complex clear, turning separate systems into an integrated approach. AxiCom is part of the global communications group BCW Group and is the only specialist technology PR agency within the WPP Group (NYSE: WPP).

AxiCom Media Contact:
Ricky Broughton: ricky.broughton@axicom.com
+44 7552 212 026

JCB International (Europe) Ltd. Contact:
India Stone: istone@jcbeurope.eu

JCB (Head Office in Japan)
Ayaka Nakajima: jcb-pr@jcb.co.jp

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Retention Cloud Leader CleverTap Unveils TesseractDB

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jun 8, 2022 – (ACN Newswire) – CleverTap, the world's No. 1 retention cloud, today announced it has unveiled TesseractDB(TM), the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB(TM) brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints.

TesseractDB(TM) transforms massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time.

Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience.

"Today, we are excited to unveil TesseractDB(TM), the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement," said Sunil Thomas, CleverTap Co-founder and Executive Chairman. "In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve issues for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB(TM)."

TesseractDB(TM) is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB(TM), digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey.

TesseractDB(TM) enables CleverTap to offer unmatched technology, features, and capabilities –

– Unlimited data look back periods without any limitations
– High speed, scale, and unmatched throughput
– Rich, granular first-party user data storage
– Built-in real-time machine learning and AI
– Hyper-personalized engagement and recommendations

"Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB(TM), CleverTap provides the industry's most versatile segmentation and data processing engine for mobile engagement," says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, "TesseractDB(TM) is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement."

About CleverTap

CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Ze Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched

LONDON / NEW YORK, May 27, 2022 – (ACN Newswire) – WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region.


Philip Thomas, CEO, Ascential Intelligence & Events and Chair, LIONS

Paul Coxhill, CEO, WARC

Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard, USA



The Awards are built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder (www.warc.com/about-creative), which provide universal frameworks of the six main approaches for using strategy and creativity to drive specific B2C and B2B marketing outcomes.

Philip Thomas, CEO, Ascential Intelligence & Events and Chair of LIONS, said: "The WARC Awards for Effectiveness North America offer marketers a new benchmark against which to assess just how well their marketing is working. Using the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders as part of the judging process will give the industry a standard showing of what great effective work looks like in the region."

Paul Coxhill, CEO, WARC, added: "The six categories of these new Awards for North America will be judged by extremely high-calibre juries including senior marketers from some of the region's biggest brands and top agency professionals and specialists. To launch these Awards, we are delighted to welcome our two Jury Chairs, Cheryl Guerin of Mastercard and Pam Forbus of Pernod Ricard."

Cheryl Guerin, EVP, Global Brand Strategy & Innovation at MasterCard will chair three categories: B2B, Customer Experience and Cultural Impact.

Cheryl leads the overall stewardship of one of the world's most iconic and recognizable brands. She oversees the strategy and activation of Mastercard's highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences through cutting-edge advertising, digital marketing and innovative insights that inform and inspire new opportunities for the business.

Commenting on her upcoming role, Cheryl Guerin said: "It's a tremendous honor to lead the jury of the first-ever WARC Awards for Effectiveness, North America Edition. I'm looking forward to collaborating with my peers to review the most exceptional B2B and B2C creativity from North America, and recognize the true effectiveness gems, which will help inspire and empower our industry."

Pam Forbus, SVP, Chief Marketing Officer of Pernod Ricard, USA, has been appointed Jury Chair of the Instant Impact, Sustained Growth and Brand Purpose categories.

Pam oversees U.S. marketing and innovation for 26 leading spirits, wine and champagne brands in the company's premium portfolio, including Absolut, Jameson, Malibu, The Glenlivet, Perrier-Jouet, GH Mumm and many others. Since joining Pernod Ricard in 2020, Pam has implemented "media to shelf" to drive consumer/shopper centric brand and business building.

On chairing, Pam Forbus said: "As a long-time fan of WARC, I'm thrilled to be chairing the first year of the WARC Awards for Effectiveness, North America Edition. It's great to see the framework of the Creative Effectiveness Ladder come to life in this competition, and I look forward to using it to shine a light on our region's most inspiring work."

The juries will score papers according to campaign objectives, insight and strategic thinking, implementation, business effects and lessons learned. They will then be benchmarked against the Creative Effectiveness or B2B Effectiveness Ladders providing entrants with a clear idea about where their work fits on the six rungs of the relevant ladder. For each category, the juries will award a Grand Prix as well as Gold, Silver and Bronze accolades.

With a straightforward process to enter, the Awards are free to enter and open to all agencies and brands from North America. Papers will be accepted until 21 September.

More information on the new WARC Awards for Effectiveness, North America Edition, and how to enter is available at www.warc.com/awards/effectiveness/north-america.

The newly launched WARC Awards for Effectiveness North America are part of a suite of WARC Awards (www.warc.com/our-awards), which also include the global WARC Awards for Effectiveness, and two other regional competitions — the WARC Awards for Asian Strategy and the WARC Awards for MENA Strategy.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Retention Cloud Leader CleverTap Acquires Leanplum

MOUNTAIN VIEW, Calif. and MUMBAI, India, May 19, 2022 – (ACN Newswire) – CleverTap, the world's No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount.

This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap's capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022.

Together CleverTap and Leanplum will work with digital brands to help increase their users' engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user.

"We are seeing a seismic shift in the marketing technology landscape," says Sunil Thomas, CleverTap Co-founder and Executive Chairman. "Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world." The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. "Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family."

"When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology," says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. "We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide."

"I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape," says Sidharth Malik, CleverTap Chief Executive Officer. "This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our 'better together' vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard."

Image: Sunil Thomas, CleverTap Co-founder and Executive Chairman
https://www.acnnewswire.com/docs/Multimedia/Low_CleverTap2022519.jpg

About CleverTap

CleverTap is the modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Media Contact:
Sony Shetty
CleverTap
sony@clevertap.com

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com