Singapore’s Leading B2B Tech Event Stack Rescheduled to 2021

SINGAPORE, Jul 2, 2020 – (ACN Newswire) – To ensure a safe exhibition experience for all visitors, speakers, exhibitors, partners, and staff amid the latest developments of the coronavirus (COVID-19) situation, the organizer of Cloud Expo Asia and its collocating events – CloserStill Media Asia, today announced the rescheduling of its Singapore tech events to 20th – 21st October 2021.

Originally planned to be held this October at Marina Bay Sands, the event stack was expected to see over 21,000 professionals in attendance, 400+ leading technology providers showcase their latest solutions, and 600+ expert speakers congregate to share the latest technological advancements and ideas.

The organiser's final decision of postponement was made after extensive consultation with government authorities and stakeholders, with the primary objective to safeguard the health and wellbeing of exhibitors and attendees.

With regards to the postponement, Managing Director, Andy Kiwanuka said, "Our stakeholders have come to expect an excellent experience at the business event each year, and we are committed to delivering on that expectation while ensuring everyone's safety. Thus, rescheduling the events is the only responsible course of action at this point. We appreciate everyone's support and understanding throughout this challenging time, and remain excited to bring to you Cloud Expo Asia and the co-located events in 2021."

Separately, as part of CloserStill Media's continued community engagement in Singapore, the organiser will host various "Thought Leadership Series" events incorporating virtual executive fireside chats, high-level digital round tables, targeted content-led marketing, as well as sector-specific mini tech events (physical and virtual) in early 2021.

CloserStill Media's next Technology event in Asia will be the return of Cloud Expo Asia, Hong Kong on the 23rd – 24th September 2020. Celebrating its 5th anniversary as the leading Tech industry event in the region, this edition will be the first hybrid version of the event (physical and virtual).

The organiser will closely monitor the coronavirus situation in collaboration with the government, health authorities and venues, to ensure a high level of hygiene and safety at the world-class events in September 2020 and October 2021. The team will be in touch with all confirmed exhibitors, speakers and partners to discuss their participation at the rescheduled events.

For urgent assistance, please email ceamarketing@closerstillmedia.com.

For more information on Cloud Expo Asia, Singapore and the co-located events, visit www.cloudexpoasia.com

Updates about the events will be shared on the following social media pages:

LinkedIn: www.linkedin.com/company/cloudexpoasia/
Facebook: www.facebook.com/CloudExpoAsia
Instagram: www.instagram.com/singaporetechshows/

For media enquiries, kindly contact Nic-cole Chia at n.chia@closerstillmedia.com.

About CloserStill Media

CloserStill Media specializes in international professional events chiefly in the technology markets, across five global territories. Its portfolio includes some of the UK's fastest-growing and award-winning events including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill Media has been repeatedly recognized as a leading innovator with its teams and international events winning multiple awards in Europe and Asia including Best Marketing Manager – four times in succession – Best Trade Exhibition, Best Launch Exhibition, and Rising Star – two years in succession – among others.

For more information, visit www.closerstillmedia.com.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Global K-Pop #BLACKPINK LIVE comeback party #TwitterBlueroom

SEOUL, KOREA, Jun 27, 2020 – (ACN Newswire) – Leading Global K-Pop band #BLACKPINK (@BLACKPINK) released their comeback single #HowYouLikeThat on June 26, 6PM KST, opened their official Twitter account and posted their first Tweet. Retweeted over 250K times with 600K Likes, Tweet volume related to 'BLACKPINK' reached 5M for 12 hours, and the hashtag of their new song title #HowYouLikeThat trended worldwide No 1 and trended over 50 countries.



#TwitterBlueroom LIVE announcement, Emoji launch, 1st Tweet from @BLACKPINK



On 30 June, Twitter will host a 'BLACKPINK LIVE comeback party' as a #TwitterBlueroom Q&A session, to talk about their comeback and current life. Fans will be able to watch the live #TwitterBlueroom on BLACKPINK's official Twitter account (@BLACKPINK) and interact with them directly using the hashtags #Ask_BLACKPINK #TwitterBlueroom, or within the live chat room.

Twitter is also celebrating the launch of BLACKPINK's official account and their comeback by setting up special custom emojis to help fans around the world cheer them on. BLACKPINK's four members drew their own emojis, which can be activated by hashtagging their names. BLACKPINK's special emojis will appear on all Tweets using the official hashtags from 26 June to 31 August KST.

– #BLACKPINK #(*) #HowYouLikeThat #Ask_BLACKPINK
– #JENNIE #(*)
– #JISOO #(*)
– #LISA #(*)
– #ROSE #(*)

YeonJeong Kim, Head of the Global Kpop & K-content Partnerships at Twitter said, "Every Kpop fan on Twitter can join in trending global conversations with specially customized contents for fans. 'BLACKPINK LIVE Comeback Party on #TwitterBlueroom' and special custom emojis will help Kpop fans interact with BLACKPINK members directly in real time through improved live experience and innovative formats."

BLACKPINK is one of the most beloved K-Pop groups and their official fanclub Twitter account 'BLACKPINK GLOBAL BLINK (@ygofficialblink)' was ranked no.1 fastest growing Kpop account, and ranked 5th in the 'K-POP Artists' most mentioned by Twitter users worldwide in 2019. It is expected that active communication with global fans will continue through the opening of this official account.

Some terms in this release are displayed in Korean as indicated with asterisk (*). Please refer to the full release at https://www.media-outreach.com/View/39060/

About Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @TwitterKorea. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Social Strategy winners announced

LONDON, Jun 17, 2020 – (ACN Newswire) – Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.





Lex Bradshaw-Zanger, CMO, L'Oreal UK & Ireland and chair of the jury


Grand Prix, KFC #1 Fan



A total of 13 campaigns – one Grand Prix, two Golds, five Silvers and five Bronzes – have won in the Effective Social Strategy category, which links social strategy to business success.

Reprise in Malaysia has won the Grand Prix for How KFC's #1 Fan Charmed Millions. The fast-food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.

To combat a series of critical price-based social media posts, which sparked a national debate on rising prices within the fast-food industry, KFC launched a tactical free chicken promotion to reignite love amongst teens and young adults, and drive footfall in-store. KFC introduced its number-one fan, Mat Ayam Free, who drove affinity with millennials by hijacking other carefully curated top celebrities' Instagram pages, while shamelessly promoting KFC's chicken.

The campaign successfully increased brand share amongst teens and young adults by 4% each, gained exposure to the combined influencers' audience of 20.3m followers, gained 2.5m followers of its own with 6.6m impressions and reversed negative social sentiment.

Three special awards have also been given in specific areas of excellence:

– Path-to-Purchase Award, for a social strategy that successfully drove sales, has been awarded to Memac Ogilvy for Scroll-Thru, for which KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.

– Smart Spender Award, for a social strategy that was effective on a budget of $500K or less, has been awarded to Facebook Creative Shop for Great Work – WWF's Black Friday Twist. Wildlife conservation charity World Wide Fund for Nature ran a subversive Black Friday promotion to drive endangered animal adoptions in the UK.

– Live Award, for the best real-time campaign that has helped the brand achieve a specific business result, has been awarded to MullenLowe US for #NotAJoke. Non-profit gun safety organisation Change The Ref used comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.

The full winners' list, as voted by the 15-strong jury of agency- and client-side industry professionals, is as follows:

Grand Prix:

– How KFC's #1 fan charmed millions | KFC | QSR Stores Sdn Bhd | Reprise | Malaysia

Gold:

– No Need to Fly | Around the World in Germany | German Rail | Ogilvy Germany | Germany
– Twitter Bait | Burger King | Restaurant Brands International | MullenLowe US | United States

Silver:

– Celebrating Subcultures | Burger King | Restaurant Brands International | MullenLowe US | United States
– Scroll-Thru | KFC | Yum! Brands MENAPKT | Memac Ogilvy | Middle East (general region) + Path-to-Purchase Award
– Everyone is an Amazing Book | Amazon Prime Reading | Amazon China | McCann Worldgroup China | China
– Bring Back the Idols | Snickers | Mars Japan | BBDO Japan | Japan
– #WomenRewriteWomen | El Tiempo | MullenLowe SSP3 | Colombia

Bronze:

– Be a Masshole, Not an Asshole | Yes on 3 Coalition | MullenLowe US | United States
– Hesitation | SKODA | RE-MIND PHD | France
– Great Work – WWF's Black Friday twist | WWF | Facebook Creative Shop | United Kingdom + Smart Spender Award
– The Gift of Social Commerce | Lady's Choice | Unilever | Ogilvy Philippines Inc. | Philippines
– #NotAJoke | Change the Ref | MullenLowe US | United States + Live Award

Lex Bradshaw-Zanger, CMO, L'Oreal UK & Ireland and chair of the jury, commented: "As social grows in scope and becomes more firmly rooted in commerce, this year's winners show a range of social strategies, truly engaging the consumer, from across the world that practitioners can learn from and be inspired by, helping to build future growth across a multitude of sectors."

View here the Effective Social Strategy winners, the final category of this year's WARC Awards to be announced, alongside the winners of the Effective Content Strategy (www.warc.com/WarcAwards.prize?tab=content), Effective Use of Brand Purpose (www.warc.com/WarcAwards.prize?tab=purpose), and Effective Innovation (www.warc.com/WarcAwards.prize?tab=innovation) categories.

The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell Head of PR & Press +44 20 7467 8125 amanda.benfell@warc.com



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

AppsFlyer Launches Zero, its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media

SINGAPORE, Jun 10, 2020 – (ACN Newswire) – AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy.

As part of AppsFlyer's effort to enable companies of any size to better utilize their owned assets and channels, Zero includes the powerful tools of AppsFlyer's complete engagement suite, all for free: OneLink deep linking technology, smooth web-to-app & social media-to-app user journeys, Smart Banners, referrals & user invites, SMS & QR codes, cross-promotions, and more.

"Now more than ever, companies need to operate with a 'Zero-Budget Marketing' mindset," said Ronen Mense, APAC President, and Managing Director, AppsFlyer. "If it was not already evident, COVID-19 forced all of us to rethink our marketing strategies and go back to basics, with one certainty in mind – we live in a mobile-first world. Many companies have a 'mobile also' strategy and need to be able to better leverage their most important assets: their owned media, website, social media, and user base as they migrate their customer base to mobile. This is the time for brands to get creative and grow their business with mission-critical tools, so we are proud to provide product managers and app developers with our technology for free as open APIs they can use to delight and engage with their existing customers while also gaining new customers."

New customers can easily create a free account, and start leveraging the Zero package within minutes, without providing payment information or an SDK integration. Part of AppsFlyer's broad offering, Zero includes cost-free software tools and APIs that every marketer, product manager, and developer needs to help improve user experience and acquisition with no advertising budget.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contacts
Ishina Sakhrani
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com
+65 6303 0567

Press Contact For AppsFlyer in APAC:
Nico Marco
nico.marco@appsflyer.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Content Strategy winners announced

LONDON, Jun 10, 2020 – (ACN Newswire) – Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness.





Ash Tailor, Global Brand & Marketing Director, LEGOLAND


DB Export, Grand Prix Winner



A total of 13 campaigns – one Grand Prix, three Golds, five Silvers and four Bronzes – have won in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome.

Colenso BBDO in Auckland has won the Grand Prix for I'm Drinking It For You, a multiplatform campaign to launch DB Export Gold Extra Low Carb beer in New Zealand, encompassing TV, radio, print, digital, social and experiential.

Unable to launch in the summer, DB delved into drinkers' lifestyles which revealed that, whilst drinking beer is done for one's own enjoyment, drinking a healthier low-carb beer not only benefitted the drinker, but also, by default, their loved ones. Using the idea of drinking DB Export Gold ELC as a selfless act for loved ones, the campaign launched on Valentine's Day with a love song, accompanying music video and 'beer bouquets'. The campaign exceeded all objectives and delivered an ROI of 10.68:1.

This campaign also won the Best Multiplatform Award, for a content strategy that has successfully used a range of different communication channels.

A further two special awards have also been given in other specific areas of excellence:

– Smart Spender Award, for a content strategy that was effective on a budget of $500K or less, has been awarded to TBWA\RAAD for dog rehoming charity SNIFF. The social media campaign Clasico Dogs turned rescue dogs into football stars to boost adoption rates in the UAE.

– Long-Term Idea Award, for a content strategy that has delivered sustained success for a brand, has been awarded to MullenLowe US for Rerank the Rich, a campaign for Nuveen. The asset management firm joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

The full winners' list, as voted by the 16-strong jury of agency- and client-side industry professionals, is as follows:

Grand Prix:

– I'm Drinking It For You – DB Export – DB Breweries – Colenso BBDO – New Zealand + Best Multiplatform award

Gold:

– Clasico Dogs – SNIFF – TBWA\RAAD – United Arab Emirates + Smart Spender Award
– Rerank the Rich – Nuveen – MullenLowe US – United States + Long-term Idea Award
– Top End Wedding – Northern Territory – Tourism Northern Territory – Atomic Media – Australia

Silver:

– Cash is no more king in India – Mastercard – McCann Worldgroup – India
– Pop Up Books – WHSmith – FP7 McCann Dubai – United Arab Emirates
– Unseen Potential – Al Tayer Motors – FP7 McCann Dubai – United Arab Emirates
– Lost Votes – The Times of India – The Times Group – Bennett Coleman & Co. Ltd. – India
– Chinese New Year Transfiguration – McDonald's – McDonald's China – BBDO China – China

Bronze:

– Relentless Moves – Century 21 – MullenLowe US – United States
– Engineering Reimagined – Aurecon – Aurecon Australasia Pty Ltd – in-house – Asia Pacific & Middle East
– Inspire What's Next – Emirates NBD – FP7 McCann Dubai – United Arab Emirates
– The Open Diaries – The Open University – RAPP – United Kingdom

Ash Tailor, Global Brand & Marketing Director, LEGOLAND and chair of the jury commented: "These winners share an approach to content strategy where there's been real care invested upfront about what the most appropriate format would be for the audience being targeted. Whether they have at their core an entertaining song or film, a strong media partnership or a tech innovation, the strategies in these winning case studies show the benefits of thinking beyond the usual parameters."

View on www.warc.com/WarcAwards.prize?tab=content the winning case studies in the Effective Content Strategy category, as well as the winners in the Effective Use of Brand Purpose (warc.com/WarcAwards.prize?tab=purpose) and Effective Innovation (www.warc.com/WarcAwards.prize?tab=innovation) categories.

The Effective Social Strategy winners, the last category to be announced, will be revealed shortly. The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell Head of PR & Press +44 20 7467 8125 amanda.benfell@warc.com



Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC Awards 2020 – Effective Use of Brand Purpose winners announced

LONDON, Jun 4, 2020 – (ACN Newswire) – Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.





Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills


Grand Prix for The Country Pub Project, Airbnb



16 campaigns from around the world – one Grand Prix, four Golds, six Silvers and five Bronzes – have won in the Effective Use of Brand Purpose category, rewarding marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Airbnb Creative, APAC, has won the Grand Prix for The Country Pub Project. In Australia, Airbnb regained its position as the most popular booking site by creating a project to support rural communities by boosting the country pub, a gathering point for struggling country towns. The campaign used a combination of public policy, paid media, earned media and owned channels in a three-stage strategy to reach more than 15 million people, achieve over 30m video views, and drive increased brand favourability and awareness.

Three special awards have also been given in specific areas of excellence:

– Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact, has been awarded to FCB India for The Times of India's Out & Proud – India Comes Out of the Closet campaign. The newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section.

– Employee Engagement Award, rewarding a purpose-led strategy that is consistent both inside and outside an organisation, has been awarded to FP7 McCann Dubai for The Gift of Mom campaign for children's retailer Babyshop, which increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

– Sustainability Award, for a brand that has replaced a strategy or business practice with a more sustainable alternative and can prove that it has contributed to long-term brand health, has been awarded to Santa Clara for Native Bees, a campaign for Brazilian craft beer brand Cervejeria Colorado, which highlighted the problem of bee extinction to publicise its production chain and brand values.

An eminent jury of 18 agency- and client-side industry professionals, selected the following full list of winners:

Grand Prix:

– The Country Pub Project – Airbnb – Airbnb Creative, APAC – Australia

Gold:

– Out & Proud – India Comes Out of the Closet – The Times of India – Bennett Coleman & Co. Ltd – FCB India – India + Evaluation Award
-The Gift of Mom – Babyshop – Landmark Group – FP7 McCann Dubai – United Arab Emirates + Employee Engagement Award
– The Uncovered – Ahmini – Tunisie Telecom – J. Walter Thompson Tunis – Tunisia
– As far as we go – Almosafer – Seera Group – FP7 McCann Dubai – Saudi Arabia

Silver:

– Native Bees – Colorado's Appia – AMBEV – Santa Clara – Brazil + Sustainability Award
– Job-Hunting in Sneakers – Band-Aid – Johnson & Johnson – BBDO Japan – Japan
– #FinishWaterWaste – Finish – Reckitt Benckiser – DEC PR – Australia
– Senior Gamer Club – Hungarian Telekom – Deutsche Telekom – Uniomedia – Hungary
– Abtal El Shawarea' (The Stars on the Streets) – Clear – Unilever – FP7 McCann Cairo – Egypt
– The Ramadan campaign that didn't launch in Ramadan – Jawwy – STC – FP7 McCann Dubai, FP7 McCann Riyadh – Saudi Arabia

Bronze:

– Meet Me Halfway – SK-II – Procter & Gamble – Forsman & Bodenfors Singapore, Verizon Media – China, United States, United Kingdom
– Glass and a half in everyone – Cadbury Dairy Milk – Mondelez International – Ogilvy Malaysia – Indonesia
– The Non-Issue – L'Oreal Paris – L'Oreal Group – McCann London, McCann Paris – United Kingdom
– Overcoming India's Toilet Divide – Harpic – Reckitt Benckiser – McCann Worldgroup India – India
– The Unheard Prayer – Maxis – Leo Burnett – Malaysia

Commenting on the winners, jury chair, Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills, said: "As you can see from these powerful case studies, purpose is not just the right thing to do, it is the best thing to do for business. Those brands that really do act purposefully and not just talk about it will prosper – not by chance but on purpose."

View on www.warc.com/WarcAwards.prize?tab=purpose the winning case studies in the Effective Use of Brand Purpose category alongside the winners of the Effective Innovation category.

The winners of the remaining categories – Effective Content Strategy and Effective Social Strategy – will be announced shortly. The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

– advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Keep Your Enterprise Moving Forward by Backing Up Right

HONG KONG, Jun 3, 2020 – (ACN Newswire) – Always too late or never too late?

Enterprises know they need to backup. Time is money, and business data is the product of countless hours of labor and intelligence. Precious company goodwill, resources, productivity, and competitiveness can be lost due to accidentally or maliciously corrupted or deleted data, or data and applications made unavailable due to hardware disasters or criminal hostage by ransomware. Certain types of data are even irreplaceable. According to the National Cyber Security Alliance , cyberattacks caused 69% of small organizations to be forced offline for a while and 37% experienced financial loss. In 2019, cybercrime forced 10% of small businesses to shut down.

Yet, diligently backing up organizational data can be complicated, time-consuming, and expensive. Many organizations only attempt to regularly back up the minimum assets, such as a few critical servers and workstations. The remaining data and applications, including work-in-progress documents, are left vulnerable to risks. Having data properly backed up offsite, as it should be, makes all this even more complicated.

Key Criteria in Choosing a BaaS Provider

Offered by an outside service provider, Backup-as-a-Service, or BaaS, addresses the complexity and overhead of traditional enterprise backup methods. As a virtualized cloud service, it is naturally offsite and managed by the provider. It requires no on-premises hardware, and can be fully automated. BaaS transparently handles all backup tasks in realtime, without relying on the effort or diligence of in-house human operators. There are no tapes or disks to manually rotate or keep track of, and it can be as specific or general as the enterprise desires, protecting several servers or the entire organization. In case of data issues, BaaS can offer easy and rapid data restoration so the company can quickly resume operations and get back to work. This highly convenient, cost-effective, and secure solution frees up staff so they can focus on more productive tasks, without compromising data and applications integrity.

When choosing a BaaS provider, several key criteria should be kept in mind:

– Compatibility – As a start, check whether the backup service supports your particular choices of operating systems and applications.
– Compliance – Consider whether your industry has compliance issues that impact usage of BaaS, and whether your organization can create policies to accommodate those compliance requirements.
– Security – Ask what security measures the service provider offers to protect your digital assets.
– Manageability – Check whether you can easily configure the service through a user-friendly portal, or do you need to call the technical support line to make adjustments and check on the status of your backups?
– Cost-effectiveness – Research and compare pricing among different BaaS vendors. The least expensive might not necessarily be the best value, if the BaaS is not reliable or cannot fully ensure your business continuity.

You should also consider other aspects of your IT infrastructure that can impact the performance and success of BaaS usage. Do you have sufficient bandwidth to support the realtime traffic to the BaaS provider's offsite facilities, and does the bandwidth allow you to restore data in a quick enough manner? If not, check whether the service provider offers connectivity solutions alongside the BaaS, which can scale in realtime according to your needs, with high performance catering to the geographic locations you operate in.

Success with Managed Services

Indeed, aside from the technical aspects of the BaaS provider, you also need to consider whether the service provider offers a range of other relevant managed services. These services should at minimum include 7×24 customer support, and also give you confidence about the reliability of the underlying platform operating the BaaS solution. Professional consultation with certified experts is also a high priority for successfully helping you evaluate and design a reliable architecture that delivers the backup and disaster recovery functionality for your business needs.

Because you are planning for business success, you need to consider your future requirements for expanding into other markets around the world. A BaaS service provider with extensive points of presence and experienced local support will be instrumental to achieving your roadmap milestones. Although BaaS is cloud-based and should work from anywhere in the world, it is important your enterprise staff can contact knowledgeable professionals for inquiries and support. Ideally, your BaaS provider will have offices local to your own business points of presence, and competently support your team members in their own native languages.

Listed in Gartner's Market Guide for BaaS – CITIC Telecom CPC

When researching the most appropriate BaaS solution provider for your enterprise needs, be sure not to overlook CITIC Telecom CPC, listed in Gartner's Market Guide for Backup as a Service (May 2020) as one of the key BaaS hosters in China, the Middle East & Africa, Japan, and the rest of APAC. CITIC Telecom CPC's SmartCLOUD(TM) BRR gives enterprises a full range of managed backup, replication and recovery services. It was created based on all the considerations discussed above, and provides operation modes that include onsite, offsite, and a variety of physical and virtual replication models. To speed up deployment, SmartCLOUD(TM) BRR supports "initial seed" transfers of your enterprise data to significantly reduce time and bandwidth needed for the initial full backup, and gives you the flexibility to have copies of your enterprise backup stored both in the cloud datacenter and locally on your premises for quick recovery if possible. SmartCLOUD(TM) BRR protects your sensitive data using encryption for both data-in-transit and data-at-rest giving your backup the most comprehensive data protection.

CITIC Telecom CPC also provides a user-friendly online management portal called ManagedCONNECT where your enterprise backup status and usage information can be easily accessed. ManagedCONNECT also provides visibility and configurability for other CITIC Telecom CPC flagship solutions your enterprise might choose to interoperate with SmartCLOUD(TM) BRR, including the SmartCLOUD(TM) cloud computing platform itself, TrustCSI(TM) comprehensive network security and enterprise protection (covering a wide range of modern threats including ransomware detection), TrueCONNECT(TM) carrier-class global and regional networking, and much more.

Similar to other BaaS solutions, SmartCLOUD(TM) BRR is offered on a subscription basis, with pricing based on the backup type. For example, backing up your enterprise's physical servers, virtual machines (such as VMware and Hyper-V instances), and Microsoft Office 365 installations. The subscription pricing will also vary depending on your cloud storage and bandwidth requirements.

Act Today to Protect Your Data and Your Future

To help customers with inquiries and technical support for SmartCLOUD(TM) BRR and other solutions, CITIC Telecom CPC's 24×7 professionals are always on hand, even offering native language support via the company's many points of presence around the world. In fact, CITIC Telecom CPC is staffed by over 1,000 business and technology professionals with deep experience in their areas of expertise, including extensive IT industry certifications and vertical industry experience, all working at more than 140 points of worldwide presence, 18 cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers.

Whether your organization ultimately decides to use CITIC Telecom CPC's SmartCLOUD(TM) BRR or another vendor's BaaS solution, it is imperative this decision is made sooner rather than later. Every second your mission critical digital data is not properly backed up, it is exposed to countless vulnerabilities, including those catastrophic enough to cease business operations. To make sure your company stays competitive and maintains its forward momentum, protect its achievements by backing up with the right BaaS.

To enjoy hassle-free and flexible managed cloud backup services, simply scan the QR code and register for the latest SmartCLOUD(TM) BRR offers with FREE restoration test!

About CITIC Telecom CPC
We are CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

As a leading Global Local ICT Solutions Partner with worldwide footprint across East to West and native presence, we truly live our motto, "Innovation Never Stops." Being a preferred Digital Society Enabler, we lead our key markets at the forefront of pioneering ICT development, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into real-world value for our customers, helping them achieve higher productivity, agility, cost-efficiency, and ultimately, Digital Globalization.

As one of the first managed service providers in Hong Kong to achieve ISO 9001, 14001, 20000, 27001, and 27017 ICT-related certifications, CITIC Telecom CPC delivers on our superior quality commitment through a broad global self-managed infrastructure encompassing some of the highest growth markets in Asia, Europe and America, with over 140 points of presence, 18 Cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers.

For more information please visit www.citictel-cpc.com

Media Contact:

Rowena Leung
CITIC Telecom International CPC Limited
(852) 2170 7536
Email: rowena.leung@citictel-cpc.com


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Singapore Vet 2020 to be Postponed

SINGAPORE, May 21, 2020 – (ACN Newswire) – To ensure a safe and smooth exhibition experience amid the latest developments of the coronavirus (COVID-19) situation, the organiser of Singapore Vet – Closerstill Media has postponed the event, originally scheduled on 23-24 October to next year, 2021.





"While this decision comes at a time of universal uncertainty, we take the safety and health of our sponsors, partners, staff and community very seriously. We believe by rescheduling the event will enable us to provide a better exhibition / conference experience that our attendees expect and deserve in a safe environment," said Andy Kiwanuka, Managing Director – Asia Pacific, CloserStill Media.

He added, "We would like to take this chance to thank our sponsors and partners for their continuous support, open discussions and encouragement thus far. We remain excited to host the event in 2021 and will share more information about our plans in the coming weeks."

Singapore Vet will closely monitor the coronavirus situation in collaboration with the government, health authorities and Suntec Singapore, to ensure a high level of hygiene and safety at the world-class fair ground in October 2021. The team will be in touch with all confirmed exhibitors, speakers and partners to discuss their participation at the postponed events.

For urgent assistance, please email singaporevet@closerstillmedia.com


About Singapore Vet

After successful shows in Europe and the US, CloserStill Media has expanded into Singapore – one of the fastest growing animal health markets in the world. Singapore Vet is a two-day conference-led exhibition with a comprehensive high-quality CPE programme presented by world-class veterinary leaders, giving you the chance to connect with 1,500 vets from across Southeast Asia – including Singapore, China, Hong Kong, Thailand, Indonesia, Malaysia, Australia, and many more – as well as international attendees.

Learn more at https://singapore.vetshow.com/

About Closerstill Media

CloserStill Media specialises in international professional events chiefly in the technology markets, across five global territories. Its portfolio includes some of the UK's fastest-growing and award-winning events including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill has been repeatedly recognised as a leading innovator with its teams and international events winning multiple awards in Europe and Asia including Best Marketing Manager – four times in succession – Best Trade Exhibition, Best Launch Exhibition, and Rising Star – two years in succession – among others.

For more information, visit www.closerstillmedia.com

Media Contact:
Winnie Ho
Marketing Manager
+852-2972 0628
Winnie.ho@closerstillmedia.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CloserStill Media Shortlisted for AEO Excellence Awards, Best International Show – APAC

SINGAPORE, May 6, 2020 – (ACN Newswire) – CloserStill Media has announced that its Singapore Technology portfolio (Cloud Expo Asia, Cyber Security Expo, Big Data & AI World, Smart IoT Singapore, Data Centre World, eCommerce Expo Asia and Technology for Marketing Asia) has been named a finalist for Best International Show – Asia Pacific in the annual AEO Excellence Awards 2020.

The AEO excellence awards represent the best that the events industry has to offer and showcases the amazing achievements from within the industry.

CloserStill Media's Singapore Technology portfolio comprises of 7 leading enterprise technology tradeshow and conferences, and in 2019, welcomed 21,897 (BPA-audited) in attendance at Marina Bay Sands – a 27.8% growth from 2018. The annual event enabled attendees to source from over 450 technology leaders like Citrix, Cisco Meraki, Google, Huawei, IBM, Oracle, & SAP; and gain insights into the most pertinent technology issues from global experts in the public and private sectors.

Of being shortlisted, Mr. Andrew Kiwanuka, Managing Director of Cloud Expo Asia said, "We're truly delighted to be named as one of the finalists for this highly contested and prestigious industry award. This reflects the continued growth and successful development of our international Tech trade show brand. The nomination also recognizes the significance the event now holds for the Tech community in Asia."

CloserStill Media is also shortlisted in the following categories for the AEO Excellence Awards:

– Best International Show – Europe: Frankfurt Tech and Paris Tech
– Best International Show – Americas: DevLearn 2019
– Best UK Tradeshow Between 2,000sqm – 8,000sqm: The Clinical Pharmacy Congress
– Best Conference: The Clinical Pharmacy Congress
– Organiser Team of the Year: CloserStill Operations Team

For more information on Cloud Expo Asia, Singapore and its co-located events, visit www.cloudexpoasia.com

About CloserStill Media

CloserStill Media specialises in international professional events chiefly in the technology markets, across five global territories. Its portfolio includes some of the UK's fastest-growing and award-winning events including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill has been repeatedly recognised as a leading innovator with its teams and international events winning multiple awards in Europe and Asia including Best Marketing Manager – four times in succession – Best Trade Exhibition, Best Launch Exhibition, and Rising Star – two years in succession – among others. For more information, visit www.closerstillmedia.com.

For media enquiries, kindly contact Nic-cole Chia at n.chia@closerstillmedia.com.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

The Impact of Blockchain: From Coronavirus and Business Applications to Data Security

HONG KONG, Apr 28, 2020 – (ACN Newswire) – Blockchain began in 2009. Most people have heard of Bitcoin. Blockchain is actually the key underlying technology of Bitcoin. It is a way to have "blocks" of encrypted data "chained" to each other in a robust way to ensure the data cannot be altered, once its transaction has been recorded. It uses sophisticated mathematics to achieve this. In addition to a robust data storage mechanism, distributed ownership is the other powerful benefit of Blockchain technology. Nobody can monopolize the Blockchain, and all participants play a role in ownership and authentication of transactions. All records are traceable yet irrevocable. This creates trust among parties, very quickly and efficiently, and is crucial for a scalable, robust economy.

Blockchain under the Pandemic Situation

Daniel Kwong, Chief Information and Innovation Officer at CITIC Telecom CPC said, "As for real world usage today, I think the best example is with the current pandemic situation. In general, COVID-19 has been a tremendous driver for accelerating the digital transformation of organizations, away from physical workflows toward virtual presences, virtual interactions. We are seeing massive increases in use of our virtual applications, such as for video conferencing, remote access, virtual desktops, data warehousing. Our customers have already been using these remote and virtual applications, but now we are seeing a major surge."

China, for example, launched twenty Blockchain projects to cope with COVID-19, including for infection tracing, medical materials tracking, donation tracking, and insurance claims. Blockchain enabled all these to be rapidly implemented, within days.

"Shandong University was able to deliver a rapid rollout of a pandemic data collection and monitoring system, in just two days," said Kwong. This was a system for the real-time online collection of the health status, hometown information of students and faculty members. It is used for monitoring the outbreak status in the university. Access levels to the data depended on varying levels of authority to ensure data integrity.

Kwong added, "Compared to a traditional database system, the Blockchain approach makes the data and transactional record very robust against tampering. Once a student or faculty submits the health information, it cannot be tampered with. This is crucial for management during health crisis."

Additionally, China launched a nationwide health tracking system for some 1.4 billion people! This system provides a color-coded health status, similar as traffic lights signal, for the whole population, with different colors indicating the health status of individuals on their smartphones. If this was to be implemented with a traditional database system, not only would it take a much longer time to develop, it will also require huge processing power for a centralized database. Plus, it would be challenging to scale and ensure security and data integrity. It might need weeks or months to be completed. But with Blockchain, China did it in just a few days!

Blockchain offers Tremendous Benefits

Aside from rapid deployment, Blockchain offers four key benefits to supply chains: Extremely high transparency, security, efficiency, and trust. Many people think of a Blockchain as a database but it's more of a ledger. The data is enclosed in the ledger but the secure ledger is the crucial new technology.

Besides supply chain, medical and insurance claims are also benefitting from Blockchain. "Insurance processes often involve a lot of documentation from multiple parties, and with medical insurance it even involves doctors and hospitals. Blockchain not only accelerates the whole transaction process, from insurance purchase to claims, but also removes face-to-face contacts, and physical paperwork. This eliminates a lot of infection risk. It also makes transactions traceable and authenticated. The whole process is much faster, more efficient, safer, and robust, even conducted from just a mobile phone," Kwong explained.

In addition to the COVID-19 use-cases, Blockchain applications have also been rolling out in various industries. For example, in retail, Blockchains are helping with customer loyalty programs.

Other Uses Cases

Most airline loyalty programs have a single data source, with numerous members and transactions. This loyalty program involves multiple airlines, and the customers of those airlines, all with different promotions and policies. So it's a very complicated program with many stakeholders and transactions. Blockchain brings incredible efficiency and security to such a system, solving many problems and simplifying the whole workflow, in addition to providing very strong security against hackers and transaction fraud.

Kwong added, "Interestingly, traditional unused loyalty credits are recorded on the issuing platform's balance sheet as a financial liability and deferred revenue. But under the Blockchain mechanism, they are not recorded, and are considered shared liability across multiple parties. So there are business advantages other than technological aspects."

In recent years, Blockchain technology has undergone a lot of standardization, and now there are ready-to-use APIs and programming libraries, modules, and even applications, that can be quickly purposed for specific business needs. "So I would say it's easier than ever to implement Blockchain applications," said Kwong.

Enterprises generally can build their operations on Blockchain over existing systems such as ERP, CRM, e-commerce, customer service, technical support, finance, office applications, leave applications, payroll. All these can be built upon a General Purpose Blockchain API platform, using the same generic libraries to start quickly keeping track of data transactions.

Key Things to Consider when Implementing Blockchain

While a company is considering implementing Blockchain technology, the first thing to consider will be, who is going to do the design and implementation? "Traditionally, you would find a system integrator to do this. Or you might develop it in-house. But do your existing staff, or your chosen system integrator, have the necessary skills?" Kwong questioned.

"You also need to consider what additional value your new Blockchain application can create. We already talked about a better balance sheet regarding loyalty programs, and visibility into Accounts Receivables. But do you have existing policies, or stakeholders, that are restricting the possibilities of your new Blockchain system? Perhaps those policies are obsolete, designed for less secure, slower, inefficient systems?"

Privacy is another thing to consider, especially when data cannot be altered or deleted. Companies should make sure they have the right procedures to ensure data put into the Blockchain system is what they want.

"You also need to think about the infrastructure to support the new Blockchain application," Kwong emphasized. "The system will be distributed across many nodes, so you must be mindful of network latency. Also consider network stability and security, system and data loading capacity, and especially technical loopholes when programming Smart Contracts. Additionally, decide how you will monitor the ongoing process and make fixes or improvements over the coming weeks, months, years. Do you have the right technical skills to do so, and how will you get feedback and consensus among distributed stakeholders?"

How CITIC Telecom CPC helps with Blockchain Deployment

CITIC Telecom CPC has been supporting its customers' Blockchain deployments with its flagship portfolio of cloud computing, enterprise networking, security and data warehousing solutions. "Our SmartCLOUD computing platform obviously can run Blockchain and Smart Contracts processes, and our other solutions help ensure high performance and reliability. In fact, our TrustCSI managed security service helps protect Blockchain applications. Don't forget, access to the Blockchain must be secure. While the Blockchain itself is tamper-proof, anyone with access can add unauthorized data to the Blockchain, which is irrevocable. That can be a nuisance, or a major privacy and confidentiality problem. We have sophisticated security mechanisms to help prevent that," Kwong said.

The future of Blockchain is clear. There is a lot of activity going on to standardize Blockchain in the legal and regulatory fields. Eventually Blockchain will become a very widely used ICT foundation for many areas of society.

About CITIC Telecom CPC
We are CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

As a leading Global Local ICT Solutions Partner with worldwide footprint across East to West and native presence, we truly live our motto, "Innovation Never Stops." Being a preferred Digital Society Enabler, we lead our key markets at the forefront of pioneering ICT development, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into real-world value for our customers, helping them achieve higher productivity, agility, cost-efficiency, and ultimately, Digital Globalization.

As one of the first managed service providers in Hong Kong to achieve ISO 9001, 14001, 20000, 27001, and 27017 ICT-related certifications, CITIC Telecom CPC delivers on our superior quality commitment through a broad global self-managed infrastructure encompassing some of the highest growth markets in Asia, Europe and America, with over 140 points of presence, 18 Cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers.

For more information please visit www.citictel-cpc.com

Media Contact:

Rowena Leung
CITIC Telecom International CPC Limited
(852) 2170 7536
Email: rowena.leung@citictel-cpc.com


Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com