Tag: Advertising

Fonos Sees Monthly Active Users Increase to 6X with CleverTap’s Personalized Engagement

SAN FRANCISCO, CA, & HCMC, Vietnam, July 11, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, has announced its partnership with Fonos, a Vietnamese audio content start-up. Through this collaboration, Fonos aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts. CleverTap’s advanced user segmentation, real-time analytics, and data-driven insights have helped Fonos take strategic decisions about their marketing strategies and deliver personalized experiences to users. 

Fonos sought to streamline its marketing efforts through advanced automation and enable highly personalized engagement with its busy users. After a thorough evaluation, Fonos chose CleverTap for its real-time RFM (recency, frequency, and monetary) segmentation capabilities, which underpin omnichannel lifecycle marketing and automated, personalized communication.

Since implementing CleverTap’s all-in-one engagement platform, Fonos has witnessed the following impact:

  • 25% higher month-on-month growth rate in MAU (monthly active users)
  • 20% email open rates, which is higher than industry benchmarks
  • 10% open rate for in-app messages

Nguyen Hong Nhung, Head of Growth Marketing at Fonos, said, “Our goal has always been to act as a ‘daily companion’ for our users, and CleverTap’s robust platform empowers us to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap has transformed our customer engagement strategies. We are confident that this partnership will help us achieve our growth plans, scale our business, and enhance the overall customer experience.”

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, said, “In today’s fast-paced digital world, audio formats have surged in popularity, providing a convenient and immersive experience for users. This trend is particularly pronounced in Vietnam, which boasts the highest yearly podcast listenership in Southeast Asia, with about 70% of the internet population tuning in. Our partnership with Fonos is particularly exciting given the company’s accelerated growth since its inception and the booming audio space. By leveraging our advanced segmentation and real-time analytics, Fonos has been delivering tailored experiences that meet the unique needs of its diverse audience, fostering greater loyalty and driving sustainable growth. WithCleverTap, Fonos witnessed a five-fold increase in the absolute number of monthly active users over six months. We look forward to continuing this journey together, empowering Fonos to become the daily companion for millions of users.”

For more information read the customer story here.

About Fonos

Fonos, a Vietnamese audio content start-up, is one of the prominent players in this exciting landscape, with an accelerated growth momentum since 2020. With subscription services covering 1500 pieces of original content, 200+ podcast channels, and 1200+ copyrighted audiobooks, it is the #1 audiobook app on both Apple AppStore and Google Play Store in Vietnam. For more Information visit: https://fonos.vn/

LinkedIn: https://www.linkedin.com/company/fonosvn

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Kitabisa achieves a 33% boost in Transactions per user and Increase in User-stickiness with CleverTap

San Francisco, Calif, & Mumbai, India, June 26, 2024 – (ACN Newswire) – Kitabisa, Indonesia’s leading donation platform, chooses CleverTap, the all-in-one engagement platform, to boost app stickiness and click-through rates for push notifications. Kitabisa was able to deliver data-driven, personalized interactions on their platform which led to notable improvements in donations per user. 

Set up in 2013, Kitabisa is Indonesia’s leading donation platform and facilitates over 10+ million donors, 1,000,000+ campaigns, 3,500+ NGOs and social institutions, and 400+ CSR initiatives. By deploying CleverTap’s platform, Kitabisa aimed to improve engagement, better segment their users, and understand donors’ specific behaviors and preferences on the app. With CleverTap, Kitabisa was able to automate user segmentation, create personalized user journeys and push-notifications, and further its mission of encouraging more frequent and impactful donations. 

Impact of this collaboration: 

  • 33% increase in the median number of donations per user
  • 10% increase in average click-through rate for push notifications and in-app notifications
  • 5% increase in user stickiness (daily average users/monthly average users)  

Denny Yusuf, Product Lead at Kitabisa, said – “CleverTap has been instrumental in helping us achieve remarkable growth in user engagement and donations. The 33% increase in the number of donations per user is a testament to how effectively CleverTap has enabled us to take an integrated approach to tracking user interactions and tapping into insights to better understand user behavior. This equips us to deliver highly relevant communication across various channels based on user preferences. Furthermore, with CleverTap’s intent-based segmentation, we are able to predict future intent and tailor our communication strategies to suit the specific needs of our users. This has been instrumental in fostering a more engaged and loyal user base.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said – “We are honored to have been a part of Kitabisa’s journey and efforts to raise more funds to support various causes in Indonesia. In today’s competitive world, leveraging data-driven insights is crucial for marketers to craft and deliver tailored messages that build lasting relationships with users. With CleverTap, Kitabisa has been able to craft more personalized communication strategies and increase donations from their users. We look forward to continuing our support for Kitabisa as they expand their impact and build a loyal user base.” 

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  

 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

RentoMojo and CleverTap Join Forces to Enhance Customer Engagement and Fuel Revenue Growth

San Francisco, Calif, & Mumbai, India, June 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with RentoMojo, an online rental solution. Through this collaboration, RentoMojo aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts.

Founded in 2014, RentoMojo has carved out a niche in the rental industry. The company is known for its innovative rental solutions in furniture and appliances. It is on a robust growth trajectory and sought a strong customer engagement platform to support its business expansion plans. 

With the previous customer engagement solution, RentoMojo faced challenges expanding its reach and boosting impressions. After a comprehensive evaluation, RentoMojo chose CleverTap over its competitors for its advanced analytics capabilities, and superior customer service to enhance their reach and impressions metrics. Additionally, CleverTap’s onboarding process demonstrated the depth of support and seamless integration across RentoMojo’s app and website, offering a unified view of customers.

With CleverTap, RentoMojo aims to achieve: 

  • Enhanced user engagement and reduced churn through optimized customer funnels. 
  • Increased repeat purchases and referrals through personalized upsell and cross-sell strategies.
  • Repeat transactions and maximized conversions, without increasing acquisition costs.

Dhruv Wahal, Growth and Revenue Head, RentoMojo, said, “Our primary focus has always been on building a sustainable and profitable business model, and choosing CleverTap was a strategic move for RentoMojo as we prepare for our next phase of growth. CleverTap’s advanced analytics, seamless integration, and strong support have helped us transform our customer engagement strategies. Most of all, their collaborative ethos has made us feel like we’re part of the same team working towards a common goal. We are confident that this partnership will help us achieve our growth plans, scale our business and enhance the overall customer experience.” 

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “RentoMojo’s remarkable strides in the rental industry make this partnership truly exciting. Together, we aim to create seamless experiences for their customers as they embark on an exponential growth phase. Through CleverTap’s platform, RentoMojo achieved a 37% boost in reachability compared to competition after a rigorous Proof of Concept (POC) that Rentomojo undertook. We’re thrilled to support RentoMojo with our innovative solutions, and their choice to leverage CleverTap’s platform underscores our commitment to delivering superior service and customer experiences.”

About RentoMojo

Brand Story
Rentomojo was born from a deep desire to transform lifestyles. We saw the struggle of urban living and set out to create a solution that brings ease and joy. We envisioned a world where people could embrace change without the burden of ownership. Rentomojo is not just a service; it’s a movement towards sustainable and minimalistic living, enabling you to create a home that evolves with you. We offer a promise of quality, convenience, and freedom, making each day better than the last.

Brand Overview
Rentomojo – India’s largest rental solution provider for furniture and appliances proudly boasts of a 4.5-star rating on the Google Play Store and over 4.5 lakh + loyal customers. Backed by leading investors like Accel Partners and Chiratae Ventures, we continue to provide flexible rental solutions for furniture, appliances and electronics, emphasizing convenience, affordability, and quality for urban young professionals. At Rentomojo, we offer more than just rental services—we open up a world of possibilities. With our guaranteed quality and swift service, you can bid farewell to the hassles of buying and embrace the convenience of renting. Welcome to a smarter, hassle-free way of living!

For more Information visit : www.rentomojo.com
LinkedIn: https://www.linkedin.com/company/rentomojo/

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap’s 2024 Market Research Report Unveils that Brands Implementing Higher AI Adoption See 4x Boost in Conversions

San Francisco, Calif, & Mumbai, India, May 16, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its market research report on “The AI Edge in Customer Engagement”. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value. 

The research conducted by CleverTap highlights insights from analyzing 42 global brands, running campaigns for millions of customers across more than 50 countries. The research participants included a broad spectrum of professionals, from technical specialists in AI to marketing strategists, including profiles like VPs, CMOs, Data Science leads, Product Managers, and Marketers.

The research study serves as a guide for brands navigating the implementation of AI. Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. This will involve brands needing to shift from using AI for operational efficiency to leveraging it for personalization, experimentation, and ultimately, strategic planning and decision-making.

CleverTap has found that in the customer engagement domain:

  • 54% respondents achieved faster content generation and campaign rollout with AI 
  • 82% of respondents have experienced increased operational efficiency with AI by streamlining workflows and automating content generation
  • 64% of respondents have used AI to build personalized experiences and content resonating with individual preferences at scale with real-time experimentation for optimal engagement
  • 39% of respondents leveraged AI for automated decision-making and taking more informed decisions by analyzing large volumes of data, predicting outcomes and strategizing for the next best action

In terms of adoption of AI by teams within a brand:

  • 71.4% of respondents highlight that AI capabilities are most extensively utilized by content teams, underscoring the pivotal role AI plays in content generation 
  • Followed by growth marketing teams at 57.1% indicating a robust application of AI in strategizing and expanding marketing efforts. Central marketing and product teams also integrate AI into their operations, although to a lesser extent

CleverTap found that brands today miss out on 4x higher conversions and improved business value due to inefficient AI adoption. CleverTap also assessed the impact of adoption of Clever.AI, CleverTap’s AI engine in brands by classifying these into three levels based on their AI-driven use cases in customer engagement.

The research study categorizes brands based on the value they have realized through three distinct levels of AI adoption. These classifications are determined by their use of Clever.AI’s capabilities in driving operational efficiency, enhancing personalization and experimentation at scale, and automating decision-making. 

  • In Level 1, 89% respondents observed operational efficiency as the primary benefit when utilizing Clever.AI’s capabilities
  • In Level 2, 90% of respondents observed scalability of personalization and experimentation as their top gain from Clever.AI’s capabilities
  • In Level 3, around 67% of participants in this category selected AI-automated decision making as their foremost benefit from integrating Clever.AI

The report further looked at the impact of AI on conversion rates and on business value. For more information, download the report here. 

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap, said, “AI is the catalyst reshaping every facet of today’s brands – from optimizing operations and enriching customer engagement to revolutionizing decision-making. The insights highlighted in our 2024 market research report offers a great strategic approach for brands at the initial stages of AI adoption should aim to progress gaining maturity and achieve significant improvements in conversion rates and business value. After all, AI in customer engagement or in a tech stack is no longer just an enhancement, but a necessity for a competitive advantage while addressing evolving customer expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

San Francisco, Calif. & Mumbai, India, May 2, 2024 – (ACN Newswire) – CleverTap, one of the leading all-in-one customer engagement and retention platforms, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalized experiences efficiently that resonate with them, ultimately maximizing customer lifetime value. 

Clever.AI is built on the foundation of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to transform the way brands engage with customers and make customer interactions more intelligent, and efficient.

Clever.AI enables brands to become:

  • Insightful: With Predictive AI capabilities, it forecasts precise business outcomes, helping brands to anticipate customer needs. Clever.AI’s insights are powered by CleverTap’s proprietary TesseractDB™ which ensures data granularity with an extended lookback period, making predictions more accurate, and enabling brands to make informed decisions, resulting in improved marketing ROI
  • Empathetic: Taking GenAI forward, Clever.AI merges creativity with emotional intelligence, crafting content that resonates on a human level. This empathetic approach helps brands drive higher conversions and engages customers with hyper-personalized experiences
  • Actionable: Leveraging Prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify the optimal engagement strategies in real-time

Peter Takacs, Digital Product Manager, Burger King said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.”

With Clever.AI, brands have already experienced a boost in conversion with significantly higher operational efficiency. They witnessed a 66 percent increase in conversion rates, 35% boost in operational efficiency and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as  purchases, and average order values (AOVs). Moreover, Clever.AI enhanced operational efficiency by simplifying campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns. 

CleverTap will unveil its new AI capabilities through its Spring Release ‘24 event slated from 6th May to 9th May, through a series of thought-provoking sessions on how AI can make campaigns more intelligent, efficient, and engaging for brands.

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

UK advertising reports GBP36.6bn spend in 2023

LONDON, April 26, 2024 – (ACN Newswire) – The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.

New AA/WARC forecasts show advertising spend will rise by 5.8% to reach £38.8bn this year, though this represents a minor (-0.1pp) downgrade from January’s forecast owing to prolonged inflationary pressures on the market. Further growth – of 4.5% – is expected in 2025, by when the UK’s ad market will be worth more than £40bn.

When compared to Europe’s largest advertising markets, the UK’s advertising industry was seen to have outpaced Germany (-0.7%), France (+2.1%) and Ireland (+3.0%) last year, and is expected to repeat this in 2024. The UK’s ad market is on course to end the year some $20bn larger than those of its closest neighbours.

The full picture in 2023

While UK ad spend grew by 6.1% last year, this equated to a 1.2% contraction in real terms after accounting for high inflation, a rate which slightly lagged the flat (+0.1%) activity witnessed across the UK’s economy last year.

As estimated in January, online formats combined grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend last year. Beyond this, out of home (+9.7%) was the only other advertising medium to record growth in 2023.

The only major product sectors to record rising display ad spend (i.e. excluding search and classified formats) last year were retail (+5.0%) and services (+4.7%), the latter almost entirely attributable to a 6.6% rise in the entertainment & leisure sector.

The latest AA/WARC data also reveals actual investment for last year’s Q4 Christmas ad season, which topped £9.7bn after achieving growth of 7.4% year-on-year. This growth was led by digital out-of-home (+18.1%) and BVOD (+15.9%) as well as search (+12.9%), as the traditional uplift in Golden Quarter investment was buoyed further by increased advertising activity during the Rugby World Cup.

Projections for 2024 and 2025

The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth, while the same is true for cinema (+2.5%). Among digital formats, search (+8.9%) and online display (+6.4%) are again set to see the strongest rises, closing the year with a combined share of 77% of all spend.

More favourable economic conditions should encourage advertisers to invest more in brand-building campaigns in 2024 and this, coupled with short-term stimuli such as the Men’s Euros in June, the upcoming General Election in the second half of the year and, to a lesser extent, the Paris Olympics in July, are expected to contribute to healthy growth in formats such as broadcaster video-on-demand (+14.1%) this year.

The picture is set to improve further for more channels in 2025 as a rise of 4.5% is forecast for the market as a whole. This includes an 11% rise for BVOD, 6.4% for search and 5.5% for online display, as economic headwinds are anticipated to ease.

Stephen Woodford, Chief Executive, Advertising Association said: “The continued shift to online advertising formats reflects the changing shape of our economy, with people increasingly shopping online as well as on the high street, and businesses striving to provide the best customer experience in all scenarios. The UK advertising industry is much respected around the world, which is why we continue to see the exports of UK advertising services grow, an important source of additional revenue for many advertising businesses in a domestic economy that has little-to-no growth.”

James McDonald, Director of Data, Intelligence & Forecasting, WARC said: “Our latest survey of media owners confirms 2023 as a challenging year for most, with few properties recording gains and spend instead further consolidating within search and online display formats – particularly social media. Combined, these digital staples are on course to account for almost four in five pounds spent on advertising in the UK next year, up from a share of 51% just five years ago.

“Our forecasts assume that the UK’s economy will begin to break from the pattern of stagnation that has come to define recent quarters. Easing inflation over the coming 18 months should encourage more favourable trading conditions within the advertising sector, facilitating growth across a broader range of channels in turn.” 

Broadcaster VOD (BVOD), digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio includes targeted in-stream radio/audio advertising sold by UK commercial radio companies, together with online S&P inventory. Source: AA/WARC Expenditure Report, April 2024

The quarterly Advertising Association/WARC Expenditure Report is the definitive guide to advertising expenditure in the UK, with data for all key advertising media and sub formats dating back to 1982 and forecasts spanning eight quarters ahead.

Full data analysis of the latest figures is available to AA/WARC Expenditure report subscribers on the AA/WARC ad spend hub.

For further information, please contact:

WARC
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com

Advertising Association 
Matt Bourn
Director of Communications
Matt.Bourn@adassoc.org.uk

Mariella Brown
Communications Manager
Mariella.Brown@adassoc.org.uk

About the Advertising Association/WARC Expenditure Report

The Advertising Association/WARC quarterly Expenditure Report is the definitive guide to advertising expenditure in the UK. Impartial and independent of any media channel or agency affiliation, it is the only source of historical quarterly adspend data and forecasts for the different media for the coming eight quarters. With data from 1982, this comprehensive and detailed review of advertising spend includes the AA/WARC’s own quarterly survey of all national newspapers, regional newspaper data collated in conjunction with Local Media Works and magazine statistics from WARC’s own panels. Data for other media channels are compiled in conjunction with UK industry trade bodies and organisations, notably the Internet Advertising Bureau, Outsmart, Radiocentre and the Royal Mail.

All data are net of discounts and include agency commission, but exclude production costs. The survey was launched in 1981 and has produced data on a quarterly basis ever since.

Methodology for WARC’s quarterly forecasts

Analysis of annual adspend data over the past 35 years shows that there is a link between annual changes in GDP and annual changes in adspend (after allowing for inflation, and excluding recruitment adspend). Over this period, GDP changes account for about two thirds of the change in adspend. WARC has developed its own forecasting model to generate forecasts for two years based on assumptions about future economic growth. The model provides an indication of likely overall spend levels – adjusted to allow for short-term factors (Olympics, World Cup etc).

The Expenditure Report (www.warc.com/expenditurereport) launched online in February 2010 and combines data from the discontinued print publications the Quarterly Survey of Advertising Expenditure and the Advertising Forecast. It is relied upon daily by the world’s largest brands, ad agencies, media owners, investment banks and academic institutions. Alongside over 200 readymade tables, subscribers can create their own customised tables for analysis of different media and time periods, as well as track the different media’s share of adspend. All reports can be exported from the online interface. An annual subscription is priced at £760 for AA members and £1,175 for non-members.

About the Advertising Association

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses, and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That’s why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media, and marketing. Through the Advertising Association they come together with a single voice when speaking to policy makers and influencers.

About WARC – The global authority on marketing effectiveness

For over 35 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four platforms – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is part of Ascential plc.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap bags ten prestigious awards at the 2024 Stevie Awards

Mountain View, Calif, & Mumbai, India, Apr 16, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, bags ten prestigious awards at the 2024 Stevie Awards, the world’s premier business awards platform. The company received global recognition winning several awards along with its customers, for various innovative campaigns with Ooredoo Group, SonyLIV, Decathlon, and The Times of India. The company also won several awards for technology and product innovation and for building a strategic partner approach to customer service. 

The Stevie Awards are widely considered to be the world’s premier awards for achievement in business, conferring recognition for achievement in programs for 22 years. CleverTap wins big at the Global 18th Annual Sales and Customer Service awards held at the Bellagio, Las Vegas, and 11th Annual Stevie Asia-Pacific Awards for excellence in technology development, building solutions for businesses, and creating a holistic approach to customer service from onboarding to support to success.

The Stevie Awards for Sales & Customer Service are open to all organizations worldwide, and recognize the achievements of sales, customer service, and professionals.

Stevie recognized organizations across the globe and this year witnessed more than 2,300 nominations for Stevie Sales & Customer Service Awards and over 1,000 nominations from organizations across the Asia-Pacific region in categories such as Excellence in Innovation in Products & Services, Innovative Management, and Innovation in Corporate Websites, among many others.

The awards that CleverTap won this year include: 

CleverTap winning together with customers:

  • Ooredoo and CleverTap win gold for innovation in business information apps, for revolutionizing app engagement with a holistic approach to customer engagement
  • The Times of India and CleverTap win gold for innovation in general information apps, for pioneering AI-powered personalization behind the news headlines
  • SonyLIV and CleverTap win bronze for innovation in entertainment apps, for revolutionizing real-time sports entertainment for the 19th asian games campaign
  • Decathlon and CleverTap win bronze for innovation in shopping or e-commerce apps, for revolutionizing retail by crafting advanced personalized shopping experiences

Product Innovation Awards: 

  • CleverTap bags gold for innovation in business-to-business products & services as the all-in-one pioneer in customer engagement and retention solutions for businesses 
  • CleverTap wins silver for its achievement in product innovation category, for revolutionizing customer engagement with innovative solutions
  • CleverTap bags silver for innovation in technology development

Customer Service Awards: 

  • CleverTap wins gold for being a strategic partner in growth through customer-centric service innovation for its customers and gets recognised for innovation in customer service management, planning & practice category
  • CleverTap bags silver in best customer engagement initiative category for building a holistic approach to customer engagement, from onboarding, support to success
  • CleverTap wins silver for revolutionizing customer experience becoming a strategic partner in the customer journey in achievement in customer experience category

Gold, Silver and Bronze Stevie Award winners were determined by a rigorous process of evaluation with the average scores of more than 100 distinguished industry practitioners in February and March.

“The 11th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organizations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.”

“We are honored to have bagged multiple awards at the 2024 Stevie Awards. Stevie 2024 is special for us as we have received multiple recognitions across various domains, including our products, customer service, and collaborations with customers while innovating solutions for each industry. It is a testament to our relentless pursuit of helping our customers achieve their business goals by maximizing customer lifetime value,” said Sidharth Malik, CEO, CleverTap. He further added, “This recognition underscores the importance of being a strategic partner to customers and understanding each customer’s unique priorities and delivering measurable outcomes. These award wins are as much for our fellow CTzens as they are for our customers. It is the dedication and efforts of teams across functions that has helped us do the award-winning work. The Stevie wins will further motivate us to continue innovating and exceeding expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About the Stevie® Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business,. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com .

Sponsors and partners of the 2024 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Umob partners with CleverTap to deliver personalised customer experiences

Mountain View, Calif, & Mumbai, India, Mar 26, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations.

Umob’s innovative approach to sustainable urban mobility has positioned it as a prominent name in the Netherlands market. They have simplified how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value.

CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and seamless integration options, will play a pivotal role in helping Umob meet its requirements. With CleverTap, Umob can deliver highly targeted and personalised user experiences, driving increased engagement, loyalty, and lifetime value.

“As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap’s suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success.”

Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob’s strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap’s innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Spikes Asia announces 2024 winners including the Special Awards and Young Spikes Competition winners

Singapore, Mar 14, 2024 – (ACN Newswire) – Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening.

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for ‘Unbranded Menu’, for McDonald’s, entered by Leo Burnett, Manila.

Speaking about the Winners, Simon Cook, CEO, LIONS, said: “Congratulations to our 2024 Spikes Asia Award winners. What an exciting time for creative marketing in this very special part of the world. This region continues to be a creative powerhouse, and this is reflected in the body of work awarded by our expert Juries this year. The breadth of the winners showcases the region’s collective effort to elevate the role of creativity in driving business performance and positive change in the world. Thank you to our wonderful Jurors, for setting the creative standard for the year ahead.”

Jaime Ng, Festival Director, Spikes Asia, added: “We’re excited to announce the 2024 Award winners for Spikes Asia, after a fantastic event this week. This year we brought the APAC community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. There are lots of exciting shifts taking place in APAC and we look forward to exploring the insights and trends from this year’s work in the Spikes Asia Creativity Report. This report will also provide the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”

This year’s Grand Prix winners are:

Brand Experience & Activation

From 423 entries received, 35 Spikes were awarded: 4 Gold, 12 Silver, 18 Bronze and the Grand Prix that went to ‘FitChix’, for Honest Eggs Co., by VML, Melbourne, Australia

Creative Commerce

From 61 entries received, 5 Spikes were awarded: 1 Gold, 2 Silver, 1 Bronze and the Grand Prix that went to ‘FitChix’, for Honest Eggs Co., by VML, Melbourne, Australia

Creative Data

From 35 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India

Creative Effectiveness

From 46 entries received, 5 Spikes were awarded: 1 Gold, 3 Bronze and the Grand Prix that went to ‘The Last Performance’, for Partners Life, by Special, Auckland, New Zealand

Creative Strategy

From 181 entries received, 15 Spikes were awarded: 2 Gold, 4 Silver, 8 Bronze and the Grand Prix that went to ‘The First Digital Nation’, for The Government of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia

Design

From 124 entries received, 12 Spikes were awarded: 3 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Untangling The Politics Of Hair’, for STIR, by FCB India, Gurugram, India

Digital Craft

From 59 entries received, 5 Spikes were awarded: 2 Silver, 2 Bronze and the Grand Prix that went to ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, Japan

Direct

From 234 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix that went to ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, Japan

Entertainment

From 134 entries received, 10 Spikes were awarded: 1 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Perfect Days’, for Perfect Days, by Mount / Dentsu Inc, Tokyo, Japan

Film

From 370 entries received, 25 Spikes were awarded: 4 Gold, 7 Silver, 13 Bronze and the Grand Prix that went to ‘Sammakorn Not Sanpakorn’, for Sammakorn, by Choojai and Friends, Bangkok, Thailand

Film Craft

From 327 entries received, 34 Spikes were awarded: 6 Gold, 8 Silver, 19 Bronze and the Grand Prix that went to ‘This is Footy Country’, for Telstra, by The Monkeys, Part Of Accenture Song, Sydney, Australia

Gaming

From 55 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Unbranded Menu’, for McDonald’s, by Leo Burnett, Manila, The Philippines

Glass: The Award for Change

From 20 entries received, 2 Spikes were awarded: 1 Glass Spike and the Grand Prix that went to ‘Right to Care’, for Quenzon City Gender and Development Council, by MullenLowe Treyna, Makati City, the Philippines

Grand Prix for Good

The Grand Prix for Good was awarded to ‘Shift 20 Initiative’, for Shift 20 Initiative, by Special, Sydney / Dylan Alcott Foundation, Melbourne, Australia

Healthcare

From 118 entries received, 12 Spikes were awarded: 2 Gold, 4 Silver, 5 Bronze and the Grand Prix that went to ‘FitChix’, for Honest Eggs Co., by VML, Melbourne, Australia

Industry Craft

From 79 entries received, 7 Spikes were awarded: 1 Gold, 2 Silver, 3 Bronze and the Grand Prix that went to ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, Japan

Innovation

From 26 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Shellmet’, for Koushi Chemical Industry Co., Ltd., by TBWA\HAKUHODO INC., Tokyo, Japan

Integrated

From 33 entries received, 3 Spikes were awarded: 2 Silver and the Grand Prix that went to ‘FitChix’, for Honest Eggs Co., by VML, Melbourne, Australia

Media

From 203 entries received, 16 Spikes were awarded: 2 Gold, 5 Silver, 8 Bronze and the Grand Prix that went to ‘Newspaper For “Lettuce Preservation”’, for「COOKDO®︎」, by Dentsu Inc, Tokyo, Japan

Music

From 60 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Megh Santoor’, for Brooke Bond, by Ogilvy, Mumbai, India

Outdoor

From 183 entries received, 14 Spikes were awarded: 3 Gold, 3 Silver, 7 Bronze and the Grand Prix that went to ‘FitChix’, for Honest Eggs Co., by VML, Melbourne, Australia

PR

From 184 entries received, 17 Spikes were awarded: 2 Gold, 5 Silver, 9 Bronze and the Grand Prix that went to ‘Correct The Internet’, for Team Heroine, by DDB New Zealand, Auckland, New Zealand

Print & Publishing

From 48 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Seal Alarm’, for The Times of India, by VML / Wunderman Thompson, Mumbai, India

Radio & Audio

From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Guide Play’, for JBL, by BLKJ HAVAS, Singapore

Social & Influencer

From 143 entries received, 11 Spikes were awarded: 2 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Correct The Internet’, for Team Heroine, by DDB New Zealand, Auckland, New Zealand

Spikes Asia Special Awards were given as follows:

Asia-Pacific Agency of the Year

1. Dentsu Inc, Tokyo, Japan
2. VML, Melbourne, Australia
3. The Monkeys, Part of Accenture Song, Sydney, Australia

Independent Agency of the Year

1. Special, Sydney, Australia
2. Choojai and Friends, Bangkok, Thailand
3. Special, Auckland, New Zealand

Network of the Year

1. dentsu
2. VML
3. Accenture Song

Media Network of the Year

1. Mindshare
2. Wavemaker
3. Starcom

Spikes Palm

1. Exit Films, Australia
2. Revolver, Australia
3. Spoon, Japan

Strategy & Effectiveness Agency of the Year

1. The Monkeys, Part of Accenture Song, Sydney, Australia
2. Special, Auckland, New Zealand
3. Colenso BBDO, Auckland, New Zealand

Young Spikes Competition winners are as follows:

Digital:

Gold
‘Save Singapore’
Amaya Suriyapperuma & Arqam Anjath
Loops Integrated, Sri Lanka

Silver
‘Feel What We Feel’
Anggani Sekar Astuti Hardani & Mbarep Arya Warigalit
Bikin Ide Kreatif, Indonesia

Bronze
‘How is the weather inside?’
Kim Sae Young & Kang Ji Hye
ptkorea, South Korea

Integrated:

Gold
‘GIRLS OWN CHOICE’
Flavia Wang & Noah Song
Mindshare, Mainland China

Silver
‘All You Can Dream’
Nellia & Davin Susanto
Future Creative Network, Indonesia

Bronze
‘THINK WITH YOUR CLOCK’
Yi Rong, Sandie Chan & Carissa Almira Djawas
Iris Singapore, Singapore

PR:

Gold
‘H20 for Mental Health’
Ginola Tan & Tan Yuan Ling
Govt Pte Ltd., Singapore

Silver
‘Seeing Beyond Faces’
Rhonda Wong & Shalom Lim
VML, Singapore

Bronze
‘CHEERS GIFT’
Yuto Nakajima & Yukie Takasu
HAKUHODO, Japan

The Spikes Asia Creativity Report will be released on Thursday 28 March, which shines a light on the best Asian creativity, as selected by Spikes Juries. The Report will feature interviews with winners about how the work was created, insights from Jurors, trends and themes that have emerged, along with the annual rankings for this year’s top performing Networks, Agencies and Companies from APAC. All results can be found at https://www.lovethework.com/work-awards/awards/spikes-asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia 

About Ascential

Ascential delivers specialist information, analytics and events to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information combined with visionary longer-term thinking across Product Design, Marketing and Retail & Financial Services.

We serve customers in over 120 countries, bringing local knowledge and connections to our global customer base. Ascential is listed on the London Stock Exchange.

www.lionscreativity.com | www.canneslions.com | www.ascential.com 

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Jaime Ng
Festival Director
Spikes Asia 
JaimeN@spikes.asia 

Camilla Lambert
PR Director
Spikes Asia
CamillaL@canneslions.com 

Tash Naidoo
Senior PR Manager
Spikes Asia
TashN@canneslions.com 

Press Portal:
Press.canneslions.com  

Awards Entries:
awards@spikes.asia 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

Mountain View, Calif, Mumbai, India, & UAE, Mar 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE. 

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually. 

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns. 

Deploying CleverTap helped Swan achieve the following:

  • 40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
  • Swan saw a 3% activation rate of targeted dormant users
  • Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 
https://clevertap.com/live-product-demo/ 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co  



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