SINGAPORE, Dec 7, 2023 – (ACN Newswire) – Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness,has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’sleading talent from a diverse range of disciplines.

2024 sees the highest representation from brands including Budweiser, Procter & Gamble and Unilever and, for the first time, adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and Volkswagen. Amongagencies and networks represented for the first time are Design Bridge and Partners, Howatson+Company,Merkle, Shobiz, Thinkerbell, We Are Social and Mediabrands Content Studio. Other platforms represented on the Juries include Meta and TikTok, with Spotify and Stan joining the line-up for the first time.

Jaime Ng, Festival Director, Spikes Asia, said: “Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC. We’re thrilled to bring a breadth of voices and perspectives to the Jury rooms, including the highest ever representation of brands to the Juries, in additionto representation from Central Asia for the first time. We’d like to thank them all in advance for theirdedication and expertise.”

Simon Cook, CEO, LIONS, added: “We have an incredible line-up of exceptional talent and experts fromacross APAC who collectively bring a wealth of expertise into the Jury rooms. We’re grateful to all of our 2024 Jury members for devoting their time and knowledge, and we can’t wait to see our Jurors in action inSingapore next year.”

The Juries have been announced as follows:

• Brand Experience & Activation and Creative Commerce Jury
• Valerie Madon, Chief Creative Officer, APAC, McCann Worldgroup, APAC Atiya Zaidi, CEO and Chief Creative Officer, BBDO, Pakistan
• Dolly Huang, Senior Marketing Director, Budweiser APAC, Mainland China Jake Barrow, GroupExecutive Creative Director, VML, Australia
• Nobuhiro Arai, Senior Creative Director, TBWA\HAKUHODO, Japan
• Raoul Panes, Chief Creative Officer, Leo Burnett Manila and Publicis Groupe Philippines, the Philippines
• Subir Majumdar, Chief Creative Officer, Shobiz – a part of the Havas Creative Network, India
• Tawana Murphy Burnett, Head of Global Clients & Agencies, APAC, Meta, APAC

Creative Data and Innovation Jury:

• Mandy Hou, Chief Digital Officer, EssenceMediacom, Mainland China
• Andrea Meredith, Chief Experience and Delivery Officer, Merkle Aotearoa, New Zealand Cyril Louis,Regional Executive Creative Director, LePub, APAC
• Gavin McLeod, Chief Creative Officer, CHEP Network, Australia Jasmine Wong,Head of Strategy, APAC Hub, Initiative, APAC John Paite, Chief Creative Officer,Media.Monks, India
• Youbin Bang, Creative Director, Cheil Worldwide (HQ), South Korea

Creative Effectiveness and Creative Strategy Jury:

• Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India Alex Erasmus, Head of Strategy, VaynerMedia, APAC
• Amy Frengley, Chief Brand Thinker, Thinkerbell Aotearoa, New Zealand Catherine King,Chief Strategy Officer, Leo Burnett, Australia
• Songha Zion Lee, CMO, Burger King Korea, South Korea Thayalan Bartlett,Director / CEO, MullenLowe Group, Sri Lanka
• Trang Nguyen, Marketing VP – Non Carbonated Soft Drink and Sustainability, Suntory Pepsico, Vietnam

Design and Industry Craft Jury:

• Takahiro Hosoda, Chief Creative Officer, TBWA\HAKUHODO, Japan
• Ignatius Ong, Head of Design, Southeast Asia, Deloitte Digital, Southeast Asia Janson Choo,Executive Creative Director, BBH, Singapore
• Jeremy Hogg, Executive Creative Director, Howatson+Company, Australia Laura Cibilich,Founder and Design Director, Run Aotearoa, New Zealand Tanu Sinha, Head of Design,PepsiCo, India and South Asia
• Wen-Xi Chen, Executive Creative Director, Design Bridge and Partners, Mainland China

Digital Craft and Social & Influencer Jury:

• Jax Jung, Global Creative Director, Cheil Worldwide, Global Annabella Li, Senior DigitalAccount Director, Havas, Hong Kong SAR
• Auditya Mandala Putra, Brand and Creative Consultant, TikTok, Indonesia Mayuresh Dubhashi,Group Executive Creative Director, Leo Burnett, India Mazuin Zin, CEO, Edelman Worldwide,Malaysia
• Omar Sotomayor Noel, Regional Executive Creative Director, We Are Social, SEA ThanyaluckPongacha, Creative Director, GreynJ United, Thailand

Direct and Outdoor Jury President:

• Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan Anusheela Saha, Executive Creative Director, FCB, India
• Bernice Fong, Director, Brand & Content Strategy, AXA Asia, Hong Kong SAR Geumbyul Bae, Executive Creative Director, Innocean, South Korea Guilherme Machado, Executive CreativeDirector, BLKJ Havas, Singapore Marco Versolato, Chief Creative Officer, WundermanThompson, Singapore
• Sam Dickson, Creative Director, The Monkeys, Part of Accenture Song, Australia

Entertainment, Gaming and Music Jury:

• Joey David Tiempo, Founder and CEO, Octopus&Whale, the Philippines Chris Chen, ChiefCreative Officer, China, Dentsu Creative, Mainland China David Lister, Head of Content APAC,FUSE, APAC
• Jan-Paul Jeffrey, Head of Marketing, Spotify, Southeast Asia
• Lulu Lu, Chief Creative Officer, Taipei, Wunderman Thompson, Taiwan
• Sanchita Johri, Director Digital & Membership Emerging Markets, adidas, India, Middle East and North Africa,Turkey, Israel and South Africa
• Seamus Higgins, National Chief Creative Officer, R/GA, Australia

Film Jury:

• Tony Bradbourne, Founder, Special, New Zealand
• Erika Romero, Creative Grouphead, FCB Artgroup, Kazakhstan
• Ewan Yap, Group Creative Director, TBWA\Media Arts Lab Shanghai, Mainland China Motonori Sugiyama,Executive Creative Director, Droga5, Part of Accenture Song, Japan Natalie Lam, Chief Creative Officer,Publicis Groupe, APAC
• Prasert Vijitpawan, Deputy Chief Creative Officer, Ogilvy Group, Thailand Rachel Hoo,Creative Director, VaynerMedia APAC, Malaysia
• Sarah McGregor, Executive Creative Director, Dentsu Creative, Australia

Film Craft Jury:

• Rob Galluzzo, CEO, FINCH, Australia
• Anastacia Lee, CEO and Executive Producer, DBLA hybrid video production studio, Uzbekistan
• Kazuhide Adachi, Creative Director, dentsu, Japan
• Victor Ting, Head of Marketing, Volkswagen Commercial Vehicles, Taiwan Rebecca So, Headof Films APAC, Media.Monks, APAC
• Monica G Gambhir, Co-Founder & Film Director, CUTAWAYY FILMS, India Jenny Crabb, SeniorProducer, Regional BDM Asia, Sweetshop, Asia

Healthcare Jury:

• Lyndon Louis, Executive Creative Director, BrandCare Asia, India
• Aalok Agrawal, Senior VP – P&G Health, Procter & Gamble, Asia, Middle-East and Africa Dr Feiyan Shen,Managing Director, VMLY&R Health China, Mainland China
• Flora Hyoeun Rhee, Executive Director, Havas Korea, South Korea Maiko Banno, GeneralManager in healthcare PR, OZMA Inc., Japan Merlee Jayme, Chairmom/Founder, TheMisfits Camp, the Philippines Scott Smith, Executive Creative Director, DDB Remedy,Australia

Media Jury:

• Sapna Nemani, Chief Solutions Officer, Publicis Groupe, APAC Ben Cunnington, Head of Media, Stan, Australia
• Connie Chan, CEO, OMD China, Mainland China Helen McRae, CEO, APAC, Mindshare, APAC
• Penny Chow, Managing Director, Mediabrands Content Studio, Hong Kong SAR & Taiwan Takamasa Hirai,Vertical Creative Director, ADK Marketing Solutions, Japan
• Uday Mohan, Managing Director, Havas Media Network, India

PR Jury:

• Emily Poon, President, Asia, Ogilvy Public Relations, APAC Amit Misra, CEO,MSL, South Asia and Southeast Asia
• Dido Chow, Group Creative Director, Weber Shandwick, Hong Kong SAR and Singapore Matt Stoddart,Executive Creative Director, TBWA\Melbourne & Eleven, Australia
• Rebekah Bo Young Lee, Head Of Digital & Integrated Solution, Edelman Korea, South Korea Sherawaye Hagger,Head of Brand Advocacy, Personal Care, Unilever, Global
• Yuki Koda, Director, PR Consulting Dentsu, Japan

Print & Publishing and Radio & Audio Jury:

• Guan Hin Tay, Creative Chairman, BBDO, Singapore Adam Smith,Senior Creative, Havas Host, Australia
• Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
• Didi Pirinyuang, Chief Creative Officer, VML, Malaysia Mariko Fukuoka,Copywriter, Dentsu Inc., Japan
• Pavarisa Chumvigrant, Chief Branding and Communication Officer, FWD Insurance, Thailand
• Tian It Ng, Chief Creative Officer, Publicis Communications, Mainland China

Press Accreditation and Event registration, including the Awards Ceremony & Dinner, are open, and entries into Spikes Asia are being accepted until 1 February 2024. Further information on Spikes Asia canbe found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creativeadvertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards,Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher ofCampaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumerbrands and their ecosystems. Our world-class businesses improve performance and solve customer problems bydelivering immediately actionable information and visionary longer-term thinking across Digital Commerce, ProductDesign, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients inover 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US,Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor andFinance Asia. www.haymarket.com

Contacts:

Jaime Ng Festival Director Spikes Asia
Jaimen@spikes.asia

Camilla Lambert Head of Press & PR Spikes Asia
Camillal@canneslions.com

Tash Naidoo Senior PR Manager SpikesAsia
Tashn@canneslions.com

Press Portal:
press.canneslions.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

LONDON, Nov 10, 2023 – (ACN Newswire) – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today. 

Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year.

The trend identification for the report is based on WARC’s new proprietary GEISTE methodology(Government, Economy, Industry, Society, Technology, Environment). It further incorporates a global survey of 1,400+ marketing executives, one-to-one interviews with CMOs, industry commentary, and analysis, data and insights from WARC’s global team of experts.

Aditya Kishore, Insight Director, WARC, says: “Marketers globally continue to be concerned about the economic picture with 64% of survey respondents seeing it as the biggest factor in 2024 planning. But a majority (61%) of firms expect improved business performance next year, up 10% from last year. WARC forecasts global adspend to grow 8.2% in 2024, topping $1 trillion for the first time.

“As consumer insights become ever more critical to aid success, The Marketer’s Toolkit runs through some of the emerging threats and opportunities marketers will face as they look for sources of growth.”

The top five trends outlined in WARC’s Marketer’s Toolkit 2024 are: 

• Unlocking the potential of Gen AI: Nearly three-quarters (70%) of marketers plan to unlock the potential of AI in their marketing 

Generative artificial intelligence (Gen AI) has crossed the threshold from promise to practical deployment, overhauling media strategies and audience targeting. 2024 will see brands look to capitalise on the emergence of accessible Gen AI tools to experiment with creative development. 

Nearly three-quarters (70%) of respondents to the Marketer’s Toolkit survey plan to unlock the potential of AI in their marketing, 12% of which will look to adopt the technology wherever they can and over half (58%) describe themselves as “cautiously progressive”, actively testing and evaluating Gen AI in marketing.

However, such opportunities come with potential risks including brand safety, copyright, sustainability and agency remuneration.

Jonathan Halvorson, Global SVP, Consumer Experience & Digital Commerce, MondelÄ“z, comments: “The question is, how do you build [AI] into a scaled organizational competency? That is the obsession of every single day, every single week for the next 18 months. Because it’s a race you have to win.”

• Preparing for the age of polarisation: 13% of marketers said the best strategy is to “drop all ‘purpose’ driven strategies and political positions”

Political ideologies have become increasingly entrenched in marketing. However, with high-profile brands caught in the polarization crossfire, there are signs of increased timidity regarding social causes. 

While 76% of Marketer’s Toolkit respondents advise standing ground in the face of controversy, 13% pursue the path of least risk saying that the best strategy is to “drop all ‘purpose’ driven strategies and political positions.” 

When addressing polarizing issues, brands should examine their audience through cultural and demographic lenses, and scenario-plan against any potential fallout. 

Speaking at the recent ANA Masters of Marketing conference, Marc Pritchard, Chief Brand Officer, Procter & Gamble, said: “We serve diverse consumers. That requires precision to serve in ways that are relevant and better for each person, so we can unlock the potential. Inclusion to serve all people and each person matters for market growth.”

• Masculinity in crisis: Almost two out of three marketers (63%) agree that the way they communicate with young men needs to change 

Around the world, young men are increasingly being marginalised both socially and economically and struggling with their mental health. In their search for a contemporary identity, some are being drawn to toxic role models online. 

Almost two out of three marketers (63%) agree that they need to shift their advertising and influencer selection strategies to reflect emerging models of masculinity that offer positive and helpful messages to young men.

While there will be mounting pressure to eliminate stereotypical male depictions in advertising, there will also be those who will attack the brand for being too “woke” if they do so.

During Advertising Week last month, Stephanie Jacoby, SVP/Brand marketing, Diageo, said: “As an alcohol advertiser, we’ve certainly contributed to this culture, (…but) we are starting to make the change that we need to see. It’s really time now that we open the aperture (…) which broadens how men are depicted beyond, and so replaces a single, undifferentiated idea of masculinity with a multi-faceted view of what this term can encompass.”

• “Sportswashing” is a growing concern: 61% of marketers concur that it is “very important” for sports organisers and owners to avoid being politically divisive.

In a fragmented media landscape, sports remain a natural passion point for brands to leverage. It delivers mass real-time audiences, yielding a growing competition for media rights, fresh content and sponsorship opportunities. 

Critics allege this is resulting in the rise of “sportswashing” whereby entities accused of a poor human rights track record invest in sports to bolster their reputation. 61% of Marketer’s Toolkit respondents concur that it is “very important” for sports organisers and owners to avoid being politically divisive. 

Opportunities for marketers include developing new content formats, engaging with growing sports and different communities, and data-driven insights to track performance and fan attitudes.

James Williams, Investor/Advisor, Nobody Studios, says: “There’s a danger with the term “sportswashing”, because it becomes one of those words that’s now thrown around all over the place for when people don’t like something, especially in the world of sport.”

• Sustainability should be locally relevant: Nearly two-fifths (38%) of marketers are investing in local communities

While sustainability marketing will become more interconnected to other functions, marketers and agency leaders must double down on changing what they solely control. Investing in local communities was cited by nearly two-fifths of survey respondents (38%), followed by advertising production (26%) and media decarbonisation (21%).

Marketers should pivot to smaller, local and community-based sustainability initiatives to power their green agenda and help their brands build credible consumer trust. 

Janet Neo, Chief Sustainability Officer, North Asia & China, L’Oréal , comments: “We adopt a personalized approach at L’Oréal, emphasizing a ‘Glocalization Strategy.’ While the strategy’s framework is global, we consider local specificities when implementing it. We engage with local communities because we believe in respecting local culture and insights. […] We believe that the local cultural context can help us define the priorities or the key areas we should focus on.”

A complimentary sample of The Marketer’s Toolkit 2024 is available to read here. 

The Marketer’s Toolkit 2024 is part of WARC Strategy’s The Evolution of Marketing program, offering a series of practical reports designed to help marketers address major industry shifts to drive marketing effectiveness in the coming year.

A series of podcasts and a webinar will follow on The Marketer’s Toolkit 2024.  

Complementing the Marketer’s Toolkit, other reports from the Evolution of Marketing program include the GEISTE report, and the upcoming The Voice of the Marketer and The Future of Media.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

Download sample report link: https://bit.ly/49rT6M4 

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

LONDON, Oct 4, 2023 – (ACN Newswire) – Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success. 

• Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level 

Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. 

The regional awards will each be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.

Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness. 

• Uniquely, submissions will be judged using the global standard of the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of origin of the entry, using the Creative Effectiveness and the B2B Effectiveness Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes. 

Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, said: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.

“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.” 

• Key dates for WARC Awards 2024

24 October 2023: Open for entries
12 December 2023: End of early bird entry fee
6 February 2023: Final deadline for entries
14 May: Regional awards’ shortlists announced
20-25 May 2023: Bronze, Silver, Gold winners announced for all regional awards
May-June: Gold winners automatically proceed to compete globally
June: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week

All previous WARC legacy awards for effectiveness, media and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers. For more information on the new WARC Awards, register your interest here.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com