CleverTap Benchmark Reports: Foodtech Apps enjoy 60% higher Repeat Transaction Rates compared to E-commerce apps

MOUNTAIN VIEW, Calif. and MUMBAI, India, May 9, 2023 – (ACN Newswire) – CleverTap, the World's #1 retention cloud, released the findings of its Foodtech and E-Commerce industry Benchmark Reports. Foodtech and e-commerce apps experienced exponential growth during the pandemic. According to App Annie's State of Mobile Report 2022, time spent on shopping apps scaled to more than 100 billion hours – up 18% year-on-year. Users spent 50% more sessions YoY in 2021 than in 2020 on foodtech apps. The benchmark reports reflect data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America.

The findings offer insight into how consumers engage with foodtech and e-commerce apps. Marketers can craft and deliver personalized messages and campaigns that can help drive engagement, retention, and growth. Some of the key metrics in the report include:

https://www.acnnewswire.com/docs/Multimedia/20230509_CleverTap.jpg

"The findings from our benchmark reports are aimed to help marketers improve engagement and user journeys by providing insights into the behavior of e-commerce and foodtech app users." said Jacob Joseph, VP-Data Science, CleverTap. "As the app economy continues to expand, foodtech and e-commerce marketers will need to find ways to drive customer 'stickiness' which currently stands at a meager 15% and 17% respectively. Customized messaging informed by behavioral insights are crucial to get customers to return to the app interface and drive up this metric."

For e-commerce marketers, the challenge and opportunity is to ensure that their company's app not only stands out in a crowded and fiercely competitive market. But also encourages users to make quick purchases, return frequently to buy more, and hopefully, spend a sizable sum with each transaction.

16% of new users of foodtech apps complete more than one transaction in the first week. Best-in-class customer service will help boost this metric and keep customers returning for more. Foodtech companies need to be quick to offer special deals to new users and drive conversions. The benchmark report helps foodtech and e-commerce apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus.

The reports can be downloaded with the links below:
– Foodtech App Engagement Benchmark Report 2022 https://clevertap.com/insights/food-tech-benchmark-report/
– E-commerce App Engagement Benchmark Report 2022 https://clevertap.com/insights/ecommerce-benchmark-report/

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant
Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

8th DX Leaders Strategy Forum Philippines to tackle “Future-proofing digital-first enterprises in interconnected disruptions”

MANILA, May 5, 2023 – (ACN Newswire) – The 8th DX Leaders Strategy Forum Philippines is set to take place on June 14, 2023, at Dusit Thani Manila. The theme of the event, "Future-proofing digital-first enterprises in interconnected disruptions", aims to explore how enterprises are re-calibrating their digital transformation strategy to respond to the changing network landscape.

The event will host over 30 speakers and 120+ digital transformation leaders and attendees inside round-table conversations and interactive debates, with exclusive networking sessions, one-to-one meetings, polling conversations, and panel discussions. Joining this year's roster of speakers and facilitators are Department of Finance Secretary Benjamin Diokno, Aboitiz Group Chief Information Officer Charmaine Valmonte, and PLDT Group FVP, Chief Information Security Officer Angel Redoble.

Topics to be discussed at the event include Big Data and Analytics, Cloud and Cloud Infrastructure, Cybersecurity architecture, AI and Machine Learning, DevOps, ITSM and ITOM, Containers and Cloud Native, Banking and Financial Service Institutions, The Public Sector, Manufacturing, and Retail and Commerce, among others.

"We are excited to bring together the top enterprise leaders and experts in Asia and the Philippines to discuss the challenges and opportunities of digital transformation," said Geri Purisima, EDX GM. "Like its previous editions, we want to continue providing an excellent platform for attendees to exchange strategies and innovations, share insights, and network closely with their peers. We look forward to facilitating meaningful conversations that will shape the future of digital-first enterprises."

As the business landscape continues navigating with a jagged pace rocked by the pandemic and global conflict, enterprises must re-calibrate their digital transformation strategies to ensure they remain future-proofed against disruptions. The DX Leaders Strategy Forum series seeks to provide a platform to address leading digital transformation objectives, including data-driven performance, security risks, data protection, regulatory compliance, and automation, among other aspects.

About EDX

EDX is a corporate events firm that specializes in organizing industry-focused events for C-level executives. EDX platforms provide attendees with data-driven and actionable insights into industry trends, best practices, complemented by high-potential networking opportunities. With a strong track record of delivering high-quality events, EDX has become a trusted partner for businesses looking to engage with their target audience.

For more information about the event, please visit the event website at: https://dxphilippines2023.edxevents.com/.

Media Contact
Name: Geri Purisima
Email: geri.p@edxevents.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

18th Edition of Digital Transformation Summit: UAE

Physical Conference on 14th & 15th June 2023

Dubai, UAE, May 2, 2023 – (ACN Newswire) – In recent years, digital transformation has become a popular term and remains a top priority for companies across various industries in 2023. With the world’s fast-paced digitization, companies need to implement digital transformation to stay competitive and up-to-date.

The 18th Edition of Digital Transformation Summit UAE is a great opportunity for businesses in the region to network with other industry professionals, learn from experts, and gain insights into the latest technologies and trends shaping the future of digital transformation.

The summit features keynote speeches, panel discussions, and workshops covering topics such as digital innovation, artificial intelligence, cybersecurity, data analytics, and customer experience. Attendees can learn about the latest trends, best practices, and strategies for digital transformation from industry leaders and experts.

Where is the Digital Transformation Summit?

Join us at the Luxurious Ritz-Carlton, Dubai International Financial Centre for this Grand Summit!

When is the Event?

Save the date for June 14th & 15th, 2023. Join us for two days of insightful sessions, interactive workshops, and networking opportunities with top digital transformation experts from around the world.

Get ready to hear from these Industry Experts at the Digital Transformation Summit:

Lt. Col. Hamad Khalifa Al Nuaimi- Head of Telecommunications Division, Information Technology Center, Abu Dhabi Police GHQ, United Arab Emirates
Vineesha HK- Advisor of Digital Transformation and Strategy, Office of Senior Leadership, UAE Government Entity
Sid Ahmed Benraouane- Digital Transformation Advisor, Dubai Government, United Arab Emirates
Kelly Machado- Digital Strategy & Transformation, UAE Government
Nikita Sachdev- CEO & Founder, Luna Media Corporation
Stephen Kruger, Chief Technology Officer, Careem
Taghrid Alsaeed – Executive Director, Group Communications and Destination Marketing, Miral
Manal Allam – IT Head & Business Partner, Merck Group
Chirenj Chandran, CEO, MySyara

What Exciting Topics Can You Expect to See on the Agenda for the Digital Transformation Summit?

Industry 5.0: A zero intervention fully automated future?
Scaling digital transformation and legacy systems modernization
Shaping the future of Digitization with IOT & Cloud
Role of blockchain technology in driving the Web 3.0 revolution
Reinventing connectivity and the digital future with 6G
The future of retail: Customer experience in the Metaverse
The Metaverse, An alternative reality or our digital dystopian future

Who should attend?

This event is tailor-made for movers and shakers of the digital world. CIOs, CTOs, CISOs, CDOs, and Heads of Digital Transformation and IT Infrastructure are cordially invited to join hands in shaping the future of the digital ecosystem. Moreover, Digital Advisors can also benefit from this event by getting a chance to learn, network and collaborate with the brightest minds in the industry.

For more information and to register for the event, visit: https://digitransformationsummit.com/uae/.

About Exito

We are a global B2B business events company focused on crafting bespoke solutions and contexts by designing platforms that create new business opportunities for our clients across concepts and industries. We cherish the trust over the last 12 years garnered from our partnering organizations globally, and with a growing team of young, vibrant, and creative individuals, Exito aims at success and perfection!

Contact:
Mithun Gopinath
Manager-Projects
Exito Media Concepts
mithun.gopinath@exito-e.com

Sandline Global Announces Strategic Partnership With Everlaw for German eDiscovery Market

FRANKFURT, DE, May 2, 2023 – (ACN Newswire) – Sandline Global, a premier eDiscovery, iManage and Litera service provider with primary offices in Frankfurt, Germany, and New York, announced today it has entered into a multi-year strategic partnership to bring Everlaw's cloud-based service eDiscovery platform to Germany and the wider European market. The agreement enables Sandline to provide its best-in-class services to legal teams, law firms and corporations in Germany with Everlaw's state-of-the-art technology, rich collaboration features, advanced AI and a modern, intuitive interface for efficient and effective eDiscovery.

"We are thrilled to expand our partnership with Everlaw to serve our law firm and corporate clients in Europe," said Ralf Kaiser, CTO of Sandline Global. "We look forward to educating the European market on the combined Everlaw-Sandline service offering. And to provide a more comprehensive and streamlined approach to eDiscovery. As a local German team, we help clients navigate the complexities of the German eDiscovery market."

As regulators in Germany and the EU continue to ramp up new policies and GDPR requirements, legal teams are looking to shore up their privacy, security and compliance stance for litigation and investigations. Legal teams need to be agile and move quickly in order to efficiently and accurately uncover the evidence needed to argue and win cases, but legacy tools based on hosted services and manual processes hold them back.

"As the eDiscovery landscape in Germany becomes more complex with new regulations, Sandline's expertise plays a critical role in bridging the gap with needed staffing, skills and project management," said Rich Liu, chief revenue officer at Everlaw. "Legal teams will benefit from an all-in-one eDiscovery service on a cloud-native platform with expertise from a trusted partner who knows the local market. This partnership ensures game-changing outcomes to chart a straighter and more secure path to the truth."

The combined strengths of Sandline Global and Everlaw, along with their successful track record in supporting United States clients, creates a unique and unparalleled offering for European clients.

On May 3rd and 4th, Sandline Global will showcase Everlaw capabilities at the Legal Revolution Conference in Nuremberg, Germany, with an interactive workshop on the Everlaw platform.

About Sandline

Sandline Global is a premier litigation support and eDiscovery service provider, supporting legal teams in the United States and globally. Sandline specializes in delivering innovative digital evidence solutions with exceptional, high-touch service. With Sandline's global network of offices and data centers in Frankfurt, Washington D.C., New York City, Taipei, Dubai and Karachi, the firm utilizes best-of-breed technology, custom workflows, and deep industry experience to support complex investigations and litigation matters. In addition to providing forensics, eDiscovery and document review services, Sandline also designs and supports iManage deployments for law firms and legal departments. Learn more: https://www.sandlineglobal.com.

About Everlaw

Everlaw helps legal teams navigate the increasingly complex eDiscovery landscape to chart a straighter path to the truth. Trusted by Fortune 100 corporate counsel, 91 of the Am Law 200, and all 50 state attorneys general, Everlaw's combination of intuitive experience, advanced technology, and partnership with customers empowers organizations to tackle the most pressing technological challenges-and transform their approach to discovery and litigation in the process. Founded in 2010 and based in Oakland, Calif., Everlaw is funded by top-tier investors, including Andreessen Horowitz, CapitalG, HIG Growth Partners, K9 Ventures, Menlo Ventures, and TPG Growth. Learn more: https://www.everlaw.com.

Contact Information
Cara Lemire
VP of Sales & Marketing
clemire@sandlineglobal.com
(703) 520-1001

Colleen Haikes
press@everlaw.com

SOURCE: Sandline Global

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Amplifidor Closes Pre-Seed Funding Round to Disrupt the Influencer Industry

Riyadh, Saudi Arabia, Apr 26, 2023 – (ACN Newswire) – Amplifidor, the forthcoming web and mobile platform that aims to transform the influencer industry by bridging the gap between creators, brands, and fans, has successfully closed on its pre-seed funding. The funding round was led by multiple institutional and value-add angel investors who recognized the potential of the platform's innovative approach to influencer marketing automation and network relations management.

Amplifidor resonate graphic – Amplifidor icon, logo, and branding pattern.

The Amplifidor platform has been designed as a space for open collaboration between influencers and their communities, along with brands and their stockholders. The platform's amplified discovery algorithms suggest collaboration candidates based on users' interests and shared values, making it easier than ever to find new opportunities, and join ongoing campaigns, which are called "missions".

Creators can manage their network, track their growth, and find new creators or brands to work with, while brands are able to search for the perfect creators or communities that fit their needs, track their influencer ROI, and manage their collaborations all in one place. Brands can also unleash their internal influence by discovering and engaging internal influencers and stakeholders, like employees, investors, advisors and others.

Mr. Adel Alsubeaei is also announced to be joining the board of directors, bringing extensive entrepreneurial & financial expertise, and ecosystem connections. Mr. Adel has more than 20 years of experience in the financial industry while serving on boards of directors at various institutions and other committees. Mr. Adel had this to say about the future of Amplifidor: "This investment will enable a truly industry-shaking platform to enter public beta, first in the MENA region and then throughout the world. Social marketing is very siloed at the moment – a platform that makes collaborative relationships more fluid is a very big deal."

Chief Vision Officer and founder of Amplifidor, Faisal Alqahtani, a recognized thought-leader on social influence, and the mastermind behind many influencer marketing industry innovations and standards, such as "The Fair Market Pricing Initiative", "The Social Influence Matrix" and the "Direct Influence Strategy Format", has led strategy and execution with multiplied ROI and cost savings for over 500 high-profile startups, brands, and government programs (G20, Riyadh Season, Hungerstation, etc). Faisal recognized that the concept of "influencers" was becoming less and less accessible, while the influence of the average social networker continued to grow. This led to his co-founding of the company alongside co-founder Waleed Alqahtani to enable a more inclusive and collective economy of influence.

Speaking on the close of the funding round, Faisal commented, "Our vision is to be the enabler of more meaningful and purposeful human connection, communication and collaboration, with more collective creation of wealth and culture. The world needs less individualistic and reactive social influencers and content creators, and more proactive impact amplifiers and inclusive community ambassadors – thus the name Amplifidor. We are at a moment in history between the no-more and not-yet, transitioning to a whole new reality – and we're well positioned to shape the future and the narrative of our industry and adjacent markets, leveraging the significant shift in social and business norms."

Co-founder Waleed Alqahtani is also excited about what this round of funding will mean for Amplifidor, stating: "This round will enable us to build the platform, the services and the ecosystem that will empower each social media user to grow their influence and become part of something bigger, and each organization to achieve sustainable growth with the support of their extended networks, regardless of their size, budget and objectives."

The founder also notes the impact that this round will have on continued team growth – stating, "We've got great leadership in place and a full plan to scale with a new round of partnerships and hiring starting today. We really want everyone to be part of the Amplifidor movement and ecosystem, with so many collaborations, partnerships and incubation programs to be announced soon, to co-shape and co-own the future of influence. We believe that everyone can positively influence and be influenced, given the empowering tools, opportunities and platform."

A private alpha test of the platform is already well underway, and excited users won't have to wait long to finally install Amplifidor on their iOS and Android devices – the web app and public beta are planned to launch early this summer. The company encourages anyone interested in staying updated on development progress and beta announcements to sign up at www.amplifidor.com

Media Kit: https://bit.ly/3lBxUPC

Contact Information
Chad Hagan
Marketing Manager
chad@amplifidor.com
609-970-8079

SOURCE: Amplifidor

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Solver Experiences 81% Growth & Opens New Office in Europe

COPENHAGEN, Apr 26, 2023 – (ACN Newswire) – Solver, an award-winning global leader in cloud-based Corporate Performance Management (CPM) software including Budgeting, Forecasting, Reporting, Consolidations, and Dashboard solutions for mid-market ERPs, today announced a stunning 81% YoY growth in Q1 cloud revenues. They also announced the opening of Solver Denmark, a new sales and service office in Copenhagen.

Solver's unique rapid deployment model for cloud-based Corporate Performance Management (CPM) software helps midsized organizations achieve their strategy using 100+ free, ready-to-use and customizable planning, reporting, and dashboard templates.

"Solver Denmark is a strategic country for Solver, due to its strong Microsoft Dynamics 365 Business Central and Finance development and customer presence," said Tad Remington, Chief Commercial Officer at Solver.

"Solver Denmark solidifies our market and software development presence in Scandinavia, along with our Norway and Sweden offices." – Tad Remington, Chief Commercial Officer, Solver.

Solver held the grand opening of the Solver Denmark office on April 1, continuing the company's expansion across Europe. Solver holds a strong European footprint featuring established offices that serve Ireland, Italy, Norway, Switzerland, Sweden, France, the United Kingdom, and Germany.

"The Denmark office is fully operative and already selling and implementing Solver software," said Morten Tonsberg, CEO at Solver Norway and Chairman of the Board at Solver Denmark. "We are now looking to expand by working with Microsoft Dynamics 365 partners in the local area."

"Extensive research on the Danish market demonstrated repeatedly that local businesses desire instant access to critical reporting and planning solutions," said Klaus Kristensen, Managing Director at Solver Denmark. "The Solver QuickStart rapid deployment methodology serves this need because it delivers a one-day deployment, including 100+ ready-to-use, customizable templates pre-mapped to clients' Business Central data. This is unique for planning and reporting software, and we are already seeing strong demand."

Local Microsoft Dynamics 365 partners are encouraged to learn more about Solver:
– Understand Solver QuickStart rapid deployment https://www.solverglobal.com/quickstart/
– Browse the Solver Marketplace for on-demand, ready-to-use templates https://www.solverglobal.com/marketplace-templates/
– Preview the complete Solver Suite https://www.solverglobal.com/solver-suite-tour/

About Solver

Founded in 1996, Solver has won countless awards for its Corporate Performance Management solution that delivers FP&A solutions to meet midsize business needs. The CPM solution provider has been repeatedly named a CPM Leader by G2. Solver integrates with leading ERPs and is sold through our global offices and worldwide network of partners. Please visit www.solverglobal.com or contact info@solverglobal.com to learn more.

Contact Information
Tad Remington
Chief Commercial Officer
marketing@solverglobal.com
(310) 691-5300

SOURCE: Solver, Inc.

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Grid Dynamics AWS Analytics Platform Starter Kit Leveraged by Client, Mistplay, to Improve Business Operations

SAN RAMON, CA, Apr 25, 2023 – (ACN Newswire) – Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, announced today that its client, Mistplay, the leading loyalty app for mobile gamers, has expanded its business capabilities through the deployment of an Analytics Platform. Mistplay is on a mission to be the best way to play mobile games for everyone, everywhere and providing a personalized experience for each user is a top priority for the AI and Analytics team. Mobile gamers come to Mistplay to discover new games to play, earn points, and redeem those points for rewards. The curated experience not only streamlines game discovery and selection for the user, it enables gaming publishers to reach the highly-engaged audiences they're seeking. By leveraging its Analytics Platform Starter Kit and its ML Starter Kit, Grid Dynamics built for Mistplay a new analytics platform, which enables Mistplay to easily share data assets across its organization, gain valuable insights from the data, and create advanced ML models which deliver better game recommendations to its growing community of millions of gamers. This turnkey solution was deployed to production in less than 5 months, leading to significant acceleration of Mistplay AI and analytics initiatives.

The Grid Dynamics Analytics Platform Starter Kit based on AWS is a culmination of years of experience that enables rapid provisioning of an AWS-native analytics platform and implementation of data pipelines at scale. The pre-integrated, battle-tested starter kit is designed to drastically reduce time-to-market, improve data accessibility and quality, increase speed-to-insights, and achieve significant ROI. By leveraging this starter kit, clients enjoy a significant reduction in the cost and risk of initial investment and can focus on what's important for business: business intelligence, data science, and data-driven decisions with machine learning.

"We take great pride in helping our clients get to market quickly with new capabilities. With our AWS Data Platform Starter Kit, clients like Mistplay drastically cut down the time to market and quickly realize gains in operational efficiency. Another valuable aspect of this project is the tremendous collaboration between the Grid Dynamics and Mistplay teams", saidAlex Poberezhsky, VP at Grid Dynamics. "It's an honor to work with great people and a company that's a leader in their field. We can't wait to see what we can achieve together in the future", said Poberezhsky.

"Our successful partnership with Grid Dynamics enabled us to quickly modernize our ML operations and data platforms at Mistplay. This collaboration resulted in increased data team productivity and building the tools to ensure our users receive a best-in-class gaming experience. As we look ahead, this partnership will support us tremendously as we continue to innovate in the mobile gaming industry," said Luca Fiaschi, Phd, Chief Data and AI Officer at Mistplay.

About Grid Dynamics

Grid Dynamics (Nasdaq: GDYN) is a digital-native technology services provider that accelerates growth and bolsters competitive advantage for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data, analytics, search, artificial intelligence, cloud & DevOps, and application modernization. Grid Dynamics achieves high speed-to-market, quality, and efficiency by using technology accelerators, an agile delivery culture, and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the US, Mexico, UK, Europe, and India. To learn more about Grid Dynamics, please visit www.griddynamics.com. Follow us on Facebook, Twitter, and LinkedIn.

About Mistplay

Mistplay is the leading loyalty app for mobile gamers. Mistplay fosters a community of millions of engaged gamers who earn rewards for discovering & playing new games. Headquartered in Montreal, and launched in 2016, Mistplay is on a mission to be the best way to play mobile games for everyone, everywhere. You can read more about the company and how to partner with us here.

Forward-Looking Statements

This communication contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are not historical facts, and involve risks and uncertainties that could cause actual results of Grid Dynamics to differ materially from those expected and projected. These forward-looking statements can be identified by the use of forward-looking terminology, including the words "believes," "estimates," "anticipates," "expects," "intends," "plans," "may," "will," "potential," "projects," "predicts," "continue," or "should," or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include, without limitation, quotations and statements regarding our product capabilities, benefits of AWS competency designations and our company's future growth.

These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Grid Dynamics' control and are difficult to predict. Factors that may cause such differences include, but are not limited to, any factors limiting product capabilities, the benefits of our products, and our company's growth.

Grid Dynamics cautions that the foregoing list of factors is not exclusive. Grid Dynamics cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Grid Dynamics does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. Further information about factors that could materially affect Grid Dynamics, including its results of operations and financial condition, is set forth under the "Risk Factors" section of the Company's annual report on Form 10-K filed February 28, 2023 and in other periodic filings Grid Dynamics makes with the SEC.

Media Contact:
Cary Savas
+1 (650) 523 5000
csavas@griddynamics.com

SOURCE: Grid Dynamics

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

Mountain View, Calif., London, UK, Amsterdam, Netherlands, & Mumbai, India, Apr 25, 2023 – (ACN Newswire) – CleverTap, world's #1 retention cloud, today named Pravin Laghaate as Vice President for its Europe and United Kingdom regions. Pravin, who joined CleverTap in 2020 and has been in senior leadership sales roles centrally, will now oversee sales, go-to-market strategy, and execution across Europe and the UK.

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

With over 20 years of experience across markets, he has been instrumental in establishing new benchmarks for expansion revenue and client engagement at CleverTap. Pravin has successfully built and led high-performance sales teams, in the past and worked with prominent brands such as Vodafone, Kingfisher Airlines, Gulf Air and Emirates.

"The UK and Europe's SaaS market is set to cross US$100 billion within the next decade. Given the immense potential within these regions we are certain that Pravin's elevation will allow us to continue on our high-growth journey. His presence within the region will be instrumental in driving customer retention and engagement for our European and UK based customers, enabling them to reach newer heights." said Sidharth Malik, Chief Executive Officer, CleverTap. "With a resilient business strategy, and drive to innovate, we are all set to further bolster our global footprint within the burgeoning SaaS landscape." he added.

Talking about his new role Pravin states that, "I am ecstatic to be entrusted with the responsibility to grow our business in this region. CleverTap is the fastest growing retention cloud platform in the world, strengthening our footprint in the UK and Europe is going to be key to achieving our global ambitions."

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap launches Scribe, an OpenAI integrated content creation assistant

MOUNTAIN VIEW, Calif. and MUMBAI, India, Apr 17, 2023 – (ACN Newswire) – CleverTap, the World's #1 retention cloud, today announced the integration of OpenAI with the CleverTap platform and launched its AI-generated content creator Scribe. The AI content feature can generate campaign creatives, analyze emotions, and rewrite them keeping in mind a specific emotion that resonates with the brands' users. The feature will be rolled out to customers in April.

Scribe can interpret the emotion of messages and suggest the best alternative that users are more likely to engage with. Growth marketers can now auto-generate emotionally relevant copies and expedite content development by using just a few keywords on Scribe. The technology enables brands to automatically determine the tone of their messages. Marketers can leverage user engagement data based on emotion analysis to develop hyper-personalized content that is consistent with the brand, and also resonates with the user. Scribe is currently available to CleverTap Enterprise Customers on an invite basis.

Based on studies showing how much more value an emotionally connected customer adds, CleverTap has identified five fundamental emotions in MarTech. Namely, fear of missing out (FOMO), anticipation, trust, joy, and surprise – that are integral parameters in the digital world. Scribe has the capacity to produce and analyze content taking these factors into account. For digital-native businesses aiming to boost conversions with the aim of emotionally intelligent content, this will be a game-changer – driving increased visits, swipes, and spending.

Although marketers can personalize the way their customers connect with a brand, they will be able to go a step further with Scribe and customize the emotion of the messages marketers send out. Consider the following two examples of messages that have the same meaning but vastly different emotion scores – ultimately appealing to different audiences.

1. 50% off on shoes! Offer ends tonight!
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap1.jpg

2. Hurray! You have won 50% off on shoes. Coupon is valid today.
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap2.jpg

"Studies show that marketers only have 2 seconds to capture users' attention in the digital realm. This gives marketers a very brief window to engage their users by tapping into the right emotions and AI enables brands to build these customized campaigns. These advancements in AI will open up the next frontier for marketers and bring back the 'tech' in MarTech." said Jacob Joseph, Vice President Data Science, CleverTap, "We're excited to launch Scribe – our very own OpenAI powered AI content creator to help our customers generate personalized, emotionally relevant messaging to stay connected with users and strengthen digital relationships."

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Content Remains King in the Future of Video in India

MUMBAI, INDIA, Apr 17, 2023 – (ACN Newswire) – The Asia Video Industry Association's (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT, Indian content has become more accessible and more acceptable to a global audience. "Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way," said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self- regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

With the explosive growth of OTT and original content in India, the MIB also remained committed to the fight against piracy. "The new Cinematograph Bill that is underway seeks to protect the entertainment industry from piracy. We are ready to take action against not only those who record the content illegally, but even those who are transmitting it online. The websites which stream pirated content will be blocked," said Chandra.

This focus on content was a theme that followed throughout the conference. Sushant Sreeram, Country Director, Prime Video India, talked about the importance of authenticity in a market as diverse as India. "By being locally authentic, it provides the best opportunity for regional and global success," noted Sreeram. India also maintained the second largest development slate after North America, signalling Prime Video's commitment to the market.

Similarly, Sajith Sivanandan, Head of Disney+ Hotstar India, said, "We are building for all India. There is no one India, there are many India's and it is important that we speak to all of them." However, much greater interactivity with the content was on his wishlist for the future, as well as the ability to serve the masses but at a scale of one. "Creative and technology should be working together to serve every single person to get the content they want," he added.

Meeting the digital consumers' demand was also part of the vision for Viacom18. "We have a digital-first mindset for the foreseeable future. We want to back the digital India vision and put our might behind it," said Jyoti Deshpande, CEO, Viacom18, with most of the money spent on content going to digital and not TV. "All formats will co-exist for the foreseeable future. The consumer should be free to interact with content the way they please," added Deshpande. Sameer Nair, Managing Director, Applause Entertainment, also noted that 'streamers have done a great service to the content industry, making content more easily available to consumers.' "We are in the business of creating mass-distraction," quipped Nair.

Vikram Sahay, Joint Secretary (Policy & Administration), MIB, who participated in a content panel with some of the industry's top content leaders, also said that the best thing about OTT was the democratisation of talent. "The greatest thing is the democratisation of talent which this industry has allowed across all parts of the creative content chain," said Sahay.

However, the jury is still out on the best way to monetize the content that is flooding the Indian market. For Arghya Chakravarty, COO, Shemaroo Entertainment, advertising was highly dependent on the economic climate, as the advertising markets changed. Hence the sweet spot was always somewhere in the middle, and for long term sustainability, it would require a mix of both. Praveen Chaudhury, Director, Retention, Engagement & Growth Strategy, DTC Marketing, Warner Bros Discovery, APAC, also noted that the high cost of direct customer acquisition meant aggregation and partnerships remained key.

As the fragmentation of advertising delivery was continuing to put huge downward pressure on rates, the role of operator bundling was also super important, said Prasad Sanagavarapu, Chief Business Officer, INVIDI. With very rich first party data sitting with the aggregator at a level dwarfing what any individual OTT service could manage, they had a crucial role to play in advertising, added Sanagavarapu.

The very important issue of female representation in the television and entertainment industry was discussed by a distinguished panel of female industry leaders. Smriti Mehra, CEO – Business News, Network18, highlighted the fact that all too often workplaces had defining gender roles and too many talented former colleagues had dropped out of the industry. There were societal issues at play as well of course, but there was much positive action that could be taken within the corporate context. Earlier in the day. Jyoti Deshpande had defined it as the search for equity, not just equality.

Wrapping up the conference, Mihir Shah, VP, India, Media Partners Asia (MPA), said that India's growth story remained intact amidst global turmoil, with macro tailwinds and digitalization propelling growth for video advertising, and digital penetration now on par with television.

Content spend was also expected to double to US$10bn in the next five years, with online video content investments catching up with pay TV. Shah also noted that mergers and acquisitions will continue to fuel scale and profitability for the major incumbents. And with Connected TV adoption on the rise, premium inventory will fuel the growth for the AVOD segment. "Content is king, and it's reigning supreme," summarised Shah.

The Future of Video India is proudly sponsored by AKAMAI, Bharucha & Partners, INVIDI, Magnite, MEASAT, PubMatic and Samsung Ads.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background information, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com