Five tips for small business owners to help grow their business online

SINGAPORE, Feb 19, 2024 – (ACN Newswire) – Small businesses are embracing digitalization and catering to their customer needs through a variety of online channels. With new technologies emerging such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.

A GoDaddy 2023 global survey examined the status of small businesses including their ways to reach customers and survive in highly competitive markets. APAC countries surveyed, including Philippines, Singapore and Thailand, showed use of a business website, online store, ecommerce or a combination of them ranking at 57% of survey respondents. These results support having a strong online presence with multiple complementary channels can be vital for businesses to thrive and grow in today’s competitive digital environments.

With this in mind, GoDaddy shares five tips to help your small business grow with an online presence.

It starts with a domain name

When getting started, check availability of domain names for the desired name. A domain name can be considered a business’ piece of real estate and identity on the internet. It is a way for customers to easily find a business online.

Choosing and registering a domain name for your business that’s memorable is increasingly important in an expanding digital marketplace, as it helps to shape your online business identity. If the .com extension is not available, there are many new extensions available, such as: .shop; .co.; .photography; .tech, to name a few, for you to consider which can help define your business. After choosing a domain name register it with a reliable hosting provider right away.

Build a website

Websites help create visibility for small businesses and acts as a home base for your business on the internet, even if you have a brick-and-mortar store. A website can help consumers easily find your business, learn about your product offerings and services, and contact you for more information.

A well-designed professional looking website can offer an engaging customer experience with the use of text along with photo images and video. Having a website gives you control over the messaging about your business and can serve as a hub by linking with your social media channels.

Listen to your customers

The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage for customer feedback and keep an eye on customer behaviour changes and audience interests.

Develop a business support system

By developing a strong business support system, entrepreneurs can benefit from new ideas on ways to address a particular issue or ideas for growth. In addition to close family and friends, consider mentors and business coaches who can provide relevant insights into your business.

Review your business plan

Many entrepreneurs make a business plan at the beginning of their business journey, but do not take the time to revisit it from time-to-time. So, analysing aspects of that business plan like target audience and competitors, examining cash flows and what can make the business profitable, while also checking timelines to reach business goals is all equally essential to help ensure continued growth of your business.

For more information on how GoDaddy can help your small business: Domain Names, Websites, Hosting & Online Marketing Tools – GoDaddy PH

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.godaddy.com .

Verofax, Briding exports to EU with compliance solutions for Egyptian exporters

CAIRO, Feb 15, 2024 – (ACN Newswire) – The Egyptian Businessmen Association held a public symposium headed by Engineer Majd al-Din al-Manzalawi, Secretary-General and Chairman of the Association’s Industry and Scientific Research Committee, a meeting with Wassim Merheby, an expert in the field of technology and artificial intelligence, and in the presence of Dr. Hossam Ezz al-Din, Director General of the Industrial Pollution Control Program at the Ministry of Environment, and with the participation of a number of heads. The association’s specialized committees include Engineer Mustafa Al-Najari, Chairman of the Agriculture and Irrigation Committee, Dr. Mohamed Hilal, Chairman of the Energy Committee, Hussein Lotfy, Chairman of the Environment Committee, and a number of deputy chairmen of the committees, and members of the association who work in the industrial, agricultural, and export sectors.

Discussions at the symposium centered on the requirements outlined in the Carbon Border Adjustment Mechanism (CBAM) law, emphasizing the urgent need for Egyptian exports to align with green economy principles. Key topics included the integration of automated quality data aggregation across supply chains to streamline compliance processes, accessing financing opportunities from leading European institutions, and enhancing industry performance to support a sustainable economy in Egypt.

Highlighting the timeline for compliance, Wassim Merheby, CEO of Verofax, announced that the new system for exporting to the European market would commence registration on January 1, 2025, with full implementation slated for January 2026. He urged Egyptian factories to swiftly adapt to the new international legislation to avoid export bans and 35% hefty tariffs.

The symposium also shed light on the importance of automating compliance processes for exporting factories to meet carbon footprint standards efficiently, giving Egyptian exporters the confidence to deliver high-quality and validated data ensuring long-term partnerships with the EU. This automation is facilitated through a comprehensive lifecycle assessment solution integrating with over 130 systems, ensuring seamless verification of recycled goods, emissions reduction, and quality data aggregation for seamless exports to the EU.

Hossam Ezz El-Din, Director General of the Industrial Pollution Reduction Program at the Ministry of Environment outlined the program’s aim to incentivize industries to adopt environmentally compliant and sustainable practices through financing packages of loans and grants, funded by the European Union.

Elaborating on the financing programs available, El-Din detailed the two types of programs, loans and grants, which the Central Bank of Egypt directed to local banks, including the Ibad program, which has a value of 135 million euros and will be completed at the end of this year, while the new program is called Green and will start in 2025. Its size is 268 million euros, and a period of allowance of one to two years, and repayment over 5 years. It also allows borrowing in foreign currency and repayment in Egyptian pounds.

The symposium concluded with a call for continued collaboration between government bodies, financing institutions, and industries to facilitate a smooth transition towards environmentally compatible production practices and ensure Egypt’s competitiveness in international markets

Based on: In a symposium on the impact of the carbon tax: the Egyptian Businessmen Association discusses the importance of technology in the compatibility of factories with export requirements to Europe, Elmahrousa News, retrieved on February 9th, 2024

About Verofax

Verofax is a blockchain-enabled Asset Digitization and Traceability solution provider helping industries automate data validation of their commodity exports to the EU. By integrating a lifecycle assessment solution that automates data aggregation across supply chains for seamless EU Carbon Border Compliance. Integrated with Microsoft IoT hub, validated on Azure Cloud and in compliance with the ISO 14064 /14067. Our patent computer vision prevents double counting and our digital passport on an immutable Ledger enables validated data for smooth exports to the EU.

Learn more about the automated lifecycle assessment solution at info@verofax.com. Visit Verofax at www.verofax.com

About Egyptian Businessmen Association

The Egyptian Businessmen Association (EBA) is a leading organization dedicated to advancing economic development, entrepreneurship, and sustainable business practices in Egypt. With a diverse membership representing various industries, the EBA serves as a catalyst for innovation, advocacy, and partnership-building to drive inclusive growth and prosperity.

Smart IMS Inc. Expands APAC Presence Through ITCS Group Acquisition

SINGAPORE, Feb 15, 2024 – (ACN Newswire) – Smart IMS Inc., leader in Managed Services and Unified Communications, announced today that it has completed the acquisition of Hong Kong-based global IT service provider IT Consulting Solutions (ITCS Group). Smart IMS has acquired ITCS operations in Hong Kong, Singapore, Japan and Australia to strengthen its position in provisioning infrastructure management, virtualization, digital transformation services, and IT-managed services to a large client base in the Asia Pacific region.

Smart IMS Acquires ITCS Operations in Japan, Hong Kong, Singapore & Australia

“We are excited to welcome ITCS Group to the Smart IMS family,” said Nagesh Gouravaram, COO of Smart IMS. “This was a thoughtful strategic move for our organization not only to expand its horizons and deepen its industry expertise but also to go further to connect with a larger customer base in the Asia Pacific region.”

With its wide and strong customer base in the Asia Pacific region, ITCS Group has acquired deep industry experience by catering to clients in the areas of virtualization, data center management, consulting and professional services.

“By integrating ITCS expertise and market presence, we are expanding our portfolio and solidifying our commitment to enable enterprise efficiency with assured outcomes,” said Drushti Modukuru, Vice President, Smart IMS Inc. Asia Pacific.

The acquisition of ITCS Group is a significant milestone in Smart IMS’s digital transformation and infrastructure managed service operation growth. With the expertise and resources of both companies, Smart IMS is poised to provide comprehensive and innovative technology solutions to its banking, financial services, insurance, life sciences, government, non-profit and healthcare customers. With its globally distributed teams, 24×7 control and command centers, Smart IMS provides a “Follow the Sun” managed service model and localized services to its clients.

The acquisition was supported by the Financial Services Advisory team of Mazars in Singapore. “Among the numerous parties from all over the world who expressed interest in ITCS, Smart IMS was the most suitable buyer and we are confident that Smart IMS will take ITCS to new heights with its global presence and diverse suite of services,” said Gavyn Ng and Ellyn Tan, partners of the Financial Services Advisory team at Mazars, Singapore.

About Smart IMS Inc.

Headquartered in Plainsboro, New Jersey, Smart IMS Inc. provides Application & Infrastructure Management Services, Unified Communications, Digital & Cloud technology solutions, Life Sciences and Insurance services to its customers in the Americas, Europe, Middle East, and Asia-Pacific. Smart IMS, a Microsoft Gold Certified Partner, Oracle Platinum Partner, AWS MSP Partner, and Salesforce Partner, is a trusted technology and business partner delivering technology-enabled solutions to help companies grow their businesses and compete globally.

Visit Us – www.SmartIMS.com

Stay Connected – https://in.linkedin.com/company/smart-ims

Contact Information
Shailya Varma
General Manager Marketing
shailya.varma@smartims.com
Contact us at: +1 609-955-3030

SOURCE: Smart IMS

View the original press release on newswire.com.

SHEQONOMI Partnership announced with Reliance JiO JioStore and KaiStore

San Juan, Puerto Rico, Feb 12, 2024 – (ACN Newswire) – Global digital media and podcast listening multi-platform, SHEQONOMI proudly announces the launch of our newest mobile apps architected and built by women through global collaborations forged in response to the global COVID-19 Pandemic. We are thrilled to be amplifying the voices of several thousand women who have supported our vision since lockdown and now proudly feature content in English, Spanish, Chinese, Tagalog, Bahasa, Portuguese, Swedish, Norwegian, Icelandic, Bengali, Hindi, Gujarati, Tamil, Telugu, and more. Our curated content includes more than 30 genres including women’s health, entrepreneurship, investing, leadership, technology, climate change, sustainability, healing and wellness, meditation, and much more.

Highlights:

SHEQONOMI, in partnership with Reliance Jio, the Islamic Development Bank, the Algorand Foundation, KaiOS, SDG Impact Accelerator, PEACHSCORE Accelerator, SHE RAISES Capital Accelerator, and other global and grass-roots leading women’s organizations has successfully launched our newest mobile apps on iOS, Google Play, JiO Store, and KaiStore with over 300,000 downloads across 175 countries and all continents in record time.

“Our global initiative would not have been possible without the generous support of our partners bringing together philanthropic, government, and business interests together” commented Anu Bhardwaj, SHEQONOMI’s CEO and founder. “After extensively studying the landscape of women centric podcast listening apps in creating tech relevant for the next few billions, SHEQONOMI has been laser focused on reaching women around the globe, especially in emerging markets, on low-cost mobile devices with a special emphasis on the Indian market.”

“We also believe that the content we have curated to date is the absolute next logical next step in achieving crucial milestones for all 18 UN Sustainable Development Goals. SHEQONOMI is a multi-award-winning woman-led scale-up that has emerged as a response to numerous problems faced by women and girls during the COVID-19 Pandemic, especially when it comes to accessibility. Our global team and partners understand clearly that many nations are still way behind on digital transformation solutions but also the ability to garner and share critical information from educational podcasts on topics such as climate calamities or health pandemics in one centralized audio platform dedicated to women. This is precisely why we have all come together at record speed in developing a super niche podcast listening app focused on actively bridging the digital divide.”

As an open source innovation, SHEQONOMI’s award-winning COVID-response tech solution is currently available free-of-charge on Android, iOS, KaiOS, now JiOS, and has already been received in 175 nations and every continent around the globe on phones, TV’s, laptops, car play audio, and tablets.

“We are thrilled to be sharing insights and co-creating our mobile apps with our multi-national partners Reliance Jio, KaiOS, the Algorand Foundation, the Islamic Development Bank, SDG Impact Accelerator, and numerous other global mobile partners ready to collaborate on our large scale impact-oriented solution,” remarked Anu Bhardwaj, Founder and CEO of SHEQONOMI. “We have an unprecedented opportunity at a unique time in changing the course of HerStory by bringing our transformative high-tech solution to women podcasters and listeners from truly all walks of life. “Our team has been working relentlessly to drive this initiative with a gender lens showing that investing in women while amplifying their voices is sustainable, scaleable, and impactful starting with JiO NEXT, JiOSTB, and NOW— JioBook. We are especially fortunate to be working with both individuals and institutions committed to a common mission resulting in more diversity and inclusion with a focus on women who are ready to expand their world view,” stated Ms. Bhardwaj. While we have been building out our partnerships and global listener base, Reliance JiO has been scaling their reach across India with the recent launch of their 5G network, JioBook, JiOSTB, and JiONEXT now available in more than 250,000,000 across Jio platforms through JioStore. “We are delighted to have been a part of SHEQONOMI’s journey since they joined our Build For Bharat Accelerator two years ago and excited for the impact we will be able to create for millions of women across India and beyond through our various mobile telecom products and solutions” stated a senior spokesperson at Reliance Jio.

About SHEQONOMI

Created during the global Pandemic by Anu Bhardwaj and her gracious daughter Arya Bhardwaj, this highly unique podcast platform – was built organically and curated by millennial women to serve 2 billion women globally, many who have been marginalized and underrepresented across our new digital world. SHEQONOMI, the world’s first and only podcast listening app dedicated to bringing women’s voices to the main stage, and that alone has the power to change the trajectory of our entire planet.

About Anu Bhardwaj

Anu Bhardwaj is the Founder & CEO of SHEQONOMI, the world’s first and only suite of podcast listening apps built on Android, iOS, KaiOS, and JiOS focused on amplifying the voices of women.SHEQONOMI has now scaled to over 175 countries on low-cost mobile devices in over 20 languages and soon across all of India on JioSTB, JioBook, and JioNEXT with Reliance Jio. Ms. Bhardwaj is also the Founder of The State of Women Institute, a US 501c3, committed to amplifying the voices of marginalized, underserved, underrepresented, and unrepresented women and girls across all digital mediums. When not building her rapidly scaling start-up, Ms. Bhardwaj spends her time exploring distant lands, new cultures, and trying to become one with the ocean. She has spent most of her life, living and working across Asia, Europe, and North America and recently moved to San Juan, Puerto Rico.

For more information, contact:
Zephyr@platodata.io

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

Mountain View, Calif, & Mumbai, India, Feb 7, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

7% boost in revenue per user (60-day period)
7% boost in retention (60-day period)
50% increase in conversion rate (MoM)
4% increase in stickiness (60-day period)
20% increase in retention rate
54% boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Rockbird media Unveils First-Ever Customer Experience Summit Asia, Trailblazing the Future of Philippine CX

Manila, Philippines, Feb 5, 2024 – (ACN Newswire) – Rockbird media invites businesses to elevate their customer experience strategies as they unveil their first-ever “Customer Experience Summit Asia.” Themed “Trailblazing the Future of Philippine Customer Experience,” the summit is scheduled for March 21, 2024, at Shangri-La The Fort, BGC.

As the Philippines’ CX market experiences rapid growth, businesses need to enhance their CX strategies tonavigate the evolving landscape. Given that 52% of customers are willing to switch to a competitor after one bad experience, staying ahead is imperative. The Philippines is being recognized as the “new emerging-market middle class” and constitutes a significant portion of Asia’s expanding consumer base.

Embark on a journey of transformation alongside renowned industry leaders who will elevate your customer experience strategies. Gain invaluable knowledge from renowned speakers in engaging keynote presentations, interactive panel discussions, one-on-one meetings, breakout sessions, and explore booths from solution providers.

The summit provides ample opportunities to connect, share knowledge, and build meaningful relationships with over 100+ C-level executives, VPs, and directors from diverse industries.

Save the date and secure your spot now! For more information, including registration details, the in-depth agenda, speaker updates, pricing, and more, please visit https://cesa.rockbirdmedia.com/

About rockbird media

Rockbird media is an international business media company that produces B2B events and offers business solutions.

Whether it is through online media and content, must-have business intelligence and analytics, effective networking, and partnering solutions, we help businesses and professionals learn more about the latesttrends, and know more about their customers, peers, and competition, to make that decision that allows them to grow.

For more information, contact lyra@rockbirdmedia.com.

CleverTap named one of India’s Great Places To Work for the second time

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 31, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform has been Great Place To Work® Certified™ in India (from January 2024 to January 2025). This is the second time CleverTap has been recognized by the prestigious organization. This recognition underscores CleverTap’s commitment to fostering a positive and inclusive workplace culture.

The Certification is the result of an extensive analysis of the responses to the Great Place To Work Trust Index™ Survey taken by all India-based employees. An organization receives the Certification only after at least 70 percent of its workforce rate it as a ‘great workplace’.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what marks a great workplace: Trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

“We are delighted to receive the Great Place To Work Certification™ once again. It is a testament to the exceptional environment we foster here at CleverTap. Thanks to the collective effort of each of our team members, we’ve built a workplace that thrives on collaboration, innovation, and inclusivity,” said Sidharth Malik, Chief Executive Officer, CleverTap. “We prioritize open communication and continuous learning to ensure our team members are empowered to reach their full potential. This certification only reinforces our commitment to creating an environment where employees can thrive both personally and professionally.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Great Place To Work

Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All Model and Trust Index Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every place become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognized and coveted Great Place To Work Certification and highly competitive Best Workplaces Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue. Its platform enables leaders to truly capture, analyze and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in 150 countries worldwide.

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 95901 11798
ipshita.balu@archetype.co

mindzie Unveils Python Integration to Enhance AI-Driven Process Mining and Automation

DALLAS, TX, Jan 24, 2024 – (ACN Newswire) – mindzie, inc. (“mindzie“), a leading provider of Generative AI-Driven process mining and business process optimization software, today announced the launch of a revolutionary new feature: integration with Python, the world’s most popular programming language. This cutting-edge addition allows users to harness the power of Python to develop custom process mining attributes, KPIs, classify data, integrate 3rd party systems, and much more within mindzie’s user-friendly platform.

Process Mining and Python

“I am thrilled to announce our latest innovation – the integration of Python into our Process Mining platform. This integration is more than just a technological advancement; it’s a game changer for businesses seeking to harness the full potential of their data. With Python’s flexibility and our platform’s intuitive design, we are empowering users to create bespoke solutions tailored to their unique business needs. This is a significant step allowing our clients to uncover deeper insights, drive efficiency, and foster continuous process improvement in ways that were previously unattainable.” – Soren Frederiksen, Chief Technology Officer, mindzie.

Enhanced Customization and Flexibility

The integration with Python opens up endless possibilities for customization in process mining. Users can now leverage the robust capabilities of Python scripting to create tailored solutions that meet the specific needs of their business processes. This feature is especially beneficial for organizations looking to delve deeper into their data and extract meaningful insights that standard process mining might overlook. Companies can now tailor their process mining efforts such as:

Aggregate process behaviors (e.g. the number of handovers between different departments in a case), these insights can be further used for predictions or root cause analysis.
Indicate whether a case started during a busy period, to use as input for AI models.

Users can develop sophisticated algorithms and analytics, expanding the scope of process mining beyond traditional boundaries.

Seamless Integration for Maximum Impact

mindzie has ensured that the integration of Python into its platform is seamless and user-friendly. Businesses can start leveraging this new feature immediately, with minimal learning curve or even using 3rd party technology like ChatGPT for code writing assistance. This ease of use democratizes access to advanced data analysis, making it available to a broader range of professionals within an organization.

The mindzie studio is available in Cloud Hosted, Enterprise On-Premise, Desktop Professional Edition, and Free Desktop Edition. Allowing companies to select the platform that best fits their unique requirements.

For more information, please contact https://mindzie.com/contact

Contact Information
mindzie media
Media Relations
info@mindzie.com
866-646-3943

SOURCE: mindzie, inc.

View the original press release on newswire.com.

CleverTap predicts the top MarTech trends for 2024

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 23, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences.

The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most activity in 2024:

1. AI: the new-age consultants

As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not only a personalized but strategically optimized experience. In 2024, this development will manifest in two key areas: content prescription and customer engagement strategies. In content prescription, it will allow brands to analyze data, predict resonant content for specific customer cohorts, and generate new content. Prescriptive customer engagement strategies will enable proactive customer journey orchestration, granular user segmentation for hyper-personalization, and predictive analytics that anticipate needs and forecast long-term revenue impact.

2. From Return On Investment (ROI) to Return on Experiences (ROX)

While ROI has historically been the way to evaluate campaigns: “money in vs money out”, 2024 will see brands take a more holistic view that extends beyond immediate returns — return on experience (ROX). The approach will continually evaluate the long-term impact on customer experiences. It will be a more nuanced and precise metric for gauging customer success, helping marketers look at customer journeys historically and go beyond click-throughs and conversions. Instead, it will consider nuanced metrics such as brand perception, satisfaction, loyalty, and advocacy. The full spectrum of interactions and emotions is responsible for driving user engagement.

3. The gambit of omnichannel will expand

Advancements in generative AI are coming thick and fast. And the chatbots spawned in 2023 will soon transition from being mere large language models to large action models. This means they will not just be able to respond with text, but also act upon commands, giving rise to an era of Generative AI assistants. The Rabbit R1 is already giving the world a pique into this by letting go of traditional apps in exchange for AI. The device’s software is powered by a large action model, or an algorithm that can learn from how users use apps so that it can replicate and automate those processes. In 2024, marketers will contend with the challenge of integrating these AI assistants into their omnichannel engagement strategies.

4. Zero-party data: consensual and accurate

The petabytes of data and insights brands have on their customers comes with a crucial responsibility i.e. ethically navigating this repository of information to deliver the best results while not compromising trust. Customers are increasingly wary of their data, how it’s being used and whether it’s being protected. 2024 will see the end of third-party cookies, the most popular targeting and tracking technique. As brands transition away, they will not only need to align with regulatory changes, but also foster a transparent and trustworthy relationship with their audience. In this new era, the focus on ethical data practices will become a cornerstone of effective and responsible marketing strategies.

Jacob Joseph, VP – Data Science, CleverTap said, “2023 was the year of generative AI, whose profound impact on society had us both excited and cautious about what the future holds. While advancements in the field will make it a sustained talk-point in 2024, other developments will reach a tipping point too. By getting ahead of this curve, we at CleverTap, can not only adapt to these shifts but also innovate and leverage any advancements for the benefit of our customers. This approach ensures that our customers receive unparalleled value and stay at the forefront of the rapidly evolving tech landscape.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CRN Recognizes Dazz as a Cloud 100 Company for 2024

PALO ALTO, CA, Jan 22, 2024 – (ACN Newswire) – Dazz, the leader in security remediation, today announced that CRN®, a brand of The Channel Company, has named Dazz to its annual Cloud 100 list. This list honors the 100 leading cloud companies for 2024 across five key categories: infrastructure, monitoring and management, storage, software, and security.

CRN’s Cloud 100 list spotlights technology suppliers for their commitment to channel partners as well as their demonstrated innovation in cloud-based technology development. This list is the trusted resource for solution providers looking for technology vendors best positioned to support their cloud product and services needs.

The Dazz Unified Remediation Platform gives CISOs holistic visibility across all their environments and detection tools for faster response to security issues, which is invaluable in the wake of increased regulations to disclose and fix cybersecurity risks. The platform features several patent-pending technologies that trace any security finding to resources up and downstream, including resources that originate security issues and those that are impacted by them. Armed with automated root cause analysis, security and development teams leverage Dazz assistive and automatic remediation actions to reduce mean-time-to-remediate (MTTR). According to a recent IDC research paper, Dazz customers reduce the time to remediate by as much as 90 percent.

“We are honored to be recognized by CRN as one of the top 100 cloud companies for 2024, and take pride in empowering security leaders with an industry-first remediation solution that covers everything organizations they develop and run in code, clouds, applications, and infrastructure,” says Merav Bahat, Co-Founder and CEO at Dazz. “As security leaders navigate new regulatory demands and an ever-changing threat landscape, we look forward to collaborating with our partners to deliver significant value to our customers, including faster fixes, increased productivity, and greater business innovation.”

“As migration to the public cloud and cloud-based software accelerates, enterprises increasingly depend on innovative, secure cloud services to harness the cloud’s agility and scalability,” said Jennifer Follett, VP, US Content and Executive Editor, CRN, The Channel Company. “The companies selected for this year’s Cloud 100 list demonstrate a strong commitment to supporting cloud computing solution providers with leading-edge products and services. Congratulations to those on this year’s list! We look forward to seeing how they propel innovation and channel success in cloud computing throughout the year ahead.”

CRN’s Cloud 100 list will be featured in the February 2024 issue of CRN magazine and online at www.crn.com/cloud100.

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