U.S. Polo Assn. Announces His Highness Maharaja Sawai Padmanabh Singh of Jaipur, India, as New Global Brand Ambassador

West Palm Beach, FL, Feb 20, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced His Highness Maharaja Sawai Padmanabh Singh(Pacho) of Jaipur, India, as its new Global Brand Ambassador.

Sawai Padmanabh Singh is a member of the Royal Family of Jaipur and is the current Maharaja of Jaipur. A professional polo player, Singh has played for and captained the Indian National Team and has participated in tournaments across Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the United Kingdom, the United States and more.

Pacho’s passion and enthusiasm for the sport of polo has helped popularize it beyond the field, and today the tournaments in Jaipur draw visitors from around the world. With the royal patronage of the Rajasthan Polo Club, Singh continues to further the cause of supporting this unique and historic sport.

“It’s an honor to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo,” said His Highness, Padmanabh Singh, Maharaja of Jaipur. “I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!”

The Role of a U.S. Polo Assn. Global Brand Ambassador

The scope of Pacho’s role as Global Brand Ambassador is broad and designed to shine the spotlight on talented polo players and the authenticity of the brand around the world. He will be outfitted in U.S. Polo Assn. apparel and performance gear both on and off the field, share his polo-related and other daily activities on social media, participate in sporting and fashion events on behalf of U.S. Polo Assn., as well as engage in media requests for interviews and campaigns.

“U.S. Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about – global, vibrant, authentic, and exciting.”

U.S. Polo Assn. will also launch a Capsule Collection of elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories inspired by Pacho that he will promote as a U.S. Polo Assn. Global Brand Ambassador.

His Highness Maharaja Sawai Padmanabh Singh and the Sport of Polo

His Highness brings to U.S. Polo Assn. his spirit of sportsmanship and distinctive style that he displays both on and off the field.

Pacho is passionate about the sport of polo and has represented India in the sport across the world. He was named Captain of the Indian National Polo Team in 2022. His journey began while he was at school in the U.K., where he joined the prestigious Guards Polo Club and played at different levels in the U.K. He has won almost every major polo tournament in India and was also the youngest player to win the India Open.

He is also working towards promoting polo in Jaipur through various initiatives like high-goal tournaments, Ladies’ Polo, and Junior Polo. He has recently revived the historic Jaipur Polo Team to keep the rich legacy of his family’s contributions to the sport alive. The Jaipur Polo Team was revered as one of the greatest in the world and reigned supreme during its time, winning every major polo tournament including the World Cup in 1957 at Deauville, France.

As patron of the Rajasthan Polo Club, Pacho has instituted various training programs for young sportspersons to enable them to learn riding and polo at very nominal rates, with special programs for girls. It is also thanks to Pacho’s efforts that every polo season now includes low-goal tournaments, Ladies’ Polo, and Out of Hat series for aspiring young players to participate in, encouraging greater participation and inclusivity in a sport perceived by many as elitist. As a result, and unlike any other polo center, Jaipur sees polo fans from many different demographics rush to see and support the game. This is encouraged by His Highness through free access for all games organized at the polo club.

U.S. Polo Assn., an India Power Brand

U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market. The tremendous growth in popularity and ultimately market share is not without effort, which includes a strategy focused on both brick-and-mortar and e-commerce, as well as overall brand marketing through storytelling.

“We are thrilled to have His Highness, the Maharaja of Jaipur, as a Global Brand Ambassador for U.S. Polo Assn., one of the most important brands in India,” said Shailesh Chaturvedi, Managing Director and CEO of Arvind Fashions Ltd. “Pacho’s stature, popularity, sportsmanship and passion are all an excellent representation of our global, sport-inspired brand.”

“The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” added Chaturvedi.

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores in the coming years.

Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.5 billion.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn. 

About Arvind

Arvind Fashions Ltd., based in Bengaluru, is India’s No. 1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein and Flying Machine, Arvind has a presence across lifestyle brands and value fashion. Visit ArvindUSPoloAssn.in, and follow @uspoloassnindia.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Deepansh Bhargava
Vice President, Marketing, U.S. Polo Assn. India at Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
+91 9343897011

SOURCE: USPA Global Licensing Inc.

.

View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Sponsors SI The Party, Celebrating the Big Game in Vegas

West Palm Beach, FL, Feb 15, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was excited to sponsor Sports Illustrated: SI The Party Presented by Captain Morgan with VIP-driven experiences and iconic performances at Wynn Las Vegas’ famed XS Nightclub. Headlined by The Chainsmokers, Kygo, and other special guests, SI The Party featured one of the Big Game weekend’s most buzzed-about lineups ever.

The multi-billion-dollar global U.S. Polo Assn. brand presented exciting, sport-inspired activations at the party, as well as co-branded staff apparel and accessories with the iconic double horsemen logo, and party giveaways like hats and buttons. One of the most exciting activations was a beautiful, life-size, 3-D photobooth backdrop featuring the best images from championship polo games, where fans and celebs alike had fun posing with polo props as if they were competing on the polo field themselves.

It was a packed house at XS Nightclub filled with global influencers and some of the world’s biggest celebrities like Kim Kardashian, Kendall Jenner, Justin and Hailey Bieber, Brittany Mahomes, Miles Teller, Trevor Lawrence, Tiffany Haddish, Dylan Sprouse and DIPLO, as well as sports icons such as Brooks Koepka, Aly Raisman, Tony Parker, and many more – all showing up to party with U.S. Polo Assn.

“U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. “As a sport-inspired, global brand, this partnership for the Big Game is one that’s a great match with the DNA of U.S. Polo Assn.”

Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle brought musical performances and immersive activations and an ultra-luxe, VIP experience to fans in Vegas for the Big Game. XS Nightclub at Wynn Las Vegas, one of the most exclusive and top-rated nightclubs in the world, was reimagined with enhanced production and oversized activations for all attendees to enjoy.

“It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo,” added Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global.

Sports Illustrated is synonymous with the celebration of sports; fans around the world and SI The Party was no exception. The star-studded event to celebrate the Big Game Weekend invited fans to mingle with the who’s who of the sports and entertainment worlds.

“SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time,” said Tatum Mannion, Executive Director of Partnerships, Medium Rare. “It’s fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year.”

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. SI’s award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film, and audio content as well as select lifestyle products. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.

About Medium Rare

Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes. For more info, visit www.Medium-Rare.com

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

.

View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Supports Collegiate Partnership Program for Sixth Consecutive Season

West Palm Beach, FL, Feb 8, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), will outfit teams for the 2024 Collegiate Polo Season through its nationwide Collegiate Partnership Program (CPP) for the sixth consecutive season.

A record total of 32 colleges have signed up to participate in U.S. Polo Assn.’s annual CPP, representing 52 collegiate teams with 30 women’s and 22 men’s teams. Enrollment for the sport’s enrichment program is open to all colleges and universities with a USPA-sanctioned polo team and lasts for one academic year. Teams in the program range from East Coast to West Coast and include small private and large public institutions, as well as Ivy Leagues and Historically Black Colleges or Universities (HBCUs). New schools joining the program this year include Brown University, Cornell University, and Georgetown University.

Participating Schools Include:

Brown University Montana State University Texas Christian University University of Massachusetts
California Polytechnic State University Morehouse College Texas Tech University University of Michigan
Colorado State University Oklahoma State University Trinity University University of North Texas
Cornell University Oregon State University University of California – Davis University of South Carolina – Aiken
Georgetown University Skidmore College University of California -Santa Barbara University of Virginia
Grossmont College St. Edward’s University University of Connecticut University of Wisconsin – Madison
Michigan State University Stanford University University of Idaho Virginia Tech University
Middle Tennessee State University Texas A&M University University of Kentucky Yale University

Through this program, U.S. Polo Assn. will provide student-athletes with complete game attire that includes customized performance team jerseys, white performance pants, polo shirts, caps, equipment gear bags, and USPA Pro merchandise. A monetary donation is also given to each team, which can be used for travel or operating expenses. Another contribution this year includes a 4ocean bracelet that will be given to all student-athletes, highlighting U.S. Polo Assn.’s continued partnership with the ocean sustainability organization dedicated to ending the ocean’s plastic crisis. There is also a “Collegiate Social Media Contest,” where teams will have the opportunity to win additional prizes for their creative social media posts.

Sanctioned by the USPA, collegiate polo teams compete in the Fall and Spring with the official season beginning Fall 2023 and running through April 2024. This season will conclude with the National Intercollegiate Championship (NIC) hosted at the Virginia Polo Center in Charlottesville, VA, from April 8-14, 2024.

“Now in its sixth year, our Collegiate Partnership Program remains one of our most rewarding programs by supporting student-athletes across the country both on and off the polo fields,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Through the U.S. Polo Assn. brand, our goal with this program is to highlight our authentic connection to the sport of polo and support future athletes of the game.”

Back for the second year, the College Polo Tour, an exchange program for collegiate polo players, continued throughout 2023 with tours to Morocco, Spain, and Argentina. In total, 44 players from Cornell University, Georgetown University, Harvard University, Southern Methodist University, University of Kentucky, and Yale University, alongside other international universities, experienced this program in both the Summer and Fall of 2023.

“The 2023/2024 Collegiate Polo Season has started, and we are excited to have the continued support of the official brand of the United States Polo Association to provide amazing products and opportunities to our committed student-athletes,” said Liz Brayboy, Chair of the USPA’s Intercollegiate/Interscholastic Committee. “Our partnership with U.S. Polo Assn. provides these student-athletes across the nation access to opportunities that they might not have otherwise, allowing them to grow and build their polo careers.”

New to the CPP this year, the award-winning series Breakaway: Polo in College will air on ESPNU for the first time. Created by Global Polo Entertainment, the media subsidiary of USPA Global, the episode will cover the winning teams from both the 2023 and 2024 NIC Men’s and Women’s Finals in Charlottesville. Check your local listings for airtimes.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information

Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

.

View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

Mountain View, Calif, & Mumbai, India, Feb 7, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions. 

Benefits following CleverTap’s implementation:

  • 7% boost in revenue per user (60-day period)
  • 7% boost in retention (60-day period)
  • 50% increase in conversion rate (MoM)
  • 4% increase in stickiness (60-day period)
  • 20% increase in retention rate 
  • 54% boost in app conversion rate 

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.” 

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Celebrates the United States Winter Polo Season as Official Sponsor of the USPA National Polo Center (NPC)

West Palm Beach, FL, Feb 1, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), celebrates this season as the official sponsor of the new USPA National Polo Center (NPC), with exclusive naming rights to Field One as the U.S. Polo Assn. Stadium Field as well as Field One’s game scoreboard. Regarded as one of the world’s premier facilities for the sport of polo, NPC features even more new and exciting branded updates for fans of the sport and the brand this 2024 season.

The USPA National Polo Center and U.S. Polo Assn. are proud to activate new navy and white sponsorship signage surrounding the U.S. Polo Assn. Stadium Field, branded golf carts for polo player award ceremonies, and the grand opening of the U.S. Polo Assn. MVP Lounge. Located in the Pavilion, the MVP Lounge is home to the luxurious Sunday Polo Brunch, where first-class dining, champagne, and take-home gifts are offered to event attendees on the action-packed sidelines overlooking the Grandstands. NPC staff also received fashionable upgrades with custom-designed, branded uniforms, all created by U.S. Polo Assn. with the instantly recognizable, iconic double-horsemen logo.

“We are elevating the experience for our sports fans at the USPA National Polo Center this season to encourage both long-time and new fans of the sport to spend more of their Sundays at the polo fields,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi-billion-dollar U.S. Polo Assn. brand. “Through these brand activations, we aim to highlight the heritage of U.S. Polo Assn. and bridge the authentic connection between our classic, sport-inspired brand and the exciting sport of polo.”

Another element for sports fans to enjoy throughout the season is renovations to the NPC Retail Shop. This refined shopping experience offers a diverse curated collection of sport-inspired merchandise only available at the NPC location, filled with rich polo heritage and fashion.

“As the new polo season kicks off, we look forward to an outstanding season full of competition and now, unveiling the exciting renovations made to the NPC facility,” said Stewart Armstrong, Chairman of the USPA. “These improvements reflect our commitment to both the sport and its enthusiasts, ensuring an unmatched experience for players and spectators alike.”

The USPA National Polo Center (NPC), the epicenter of winter polo, proudly hosts illustrious global polo events along with some of the most prestigious North American high-goal tournaments. Sponsored by U.S. Polo Assn., tournaments that captivate live audiences at NPC, as well as nationally and internationally on ESPN, include the U.S. Open Women’s Polo Championship®, C.V. Whitney Cup®, the USPA Gold Cup®, and culminates with the U.S. Open Polo Championship®, long considered the preeminent polo event in the U.S. Tickets for the 2024 polo season are now available for purchase on the NPC website.

U.S. Polo Assn. is a proud supporter of many polo charities throughout the season that are selected by championship game finalist’s charities of choice and include the following: Homes for Horses CoalitionMuseum of Polo and Hall of FamePolo for LifePolo Players Support GroupPolo Pony RescuePolo Training FoundationReplay PoloRetired Racehorse ProjectVinceremos Therapeutic Riding Center, and Work to Ride Program. These important polo-related charities received donation checks in front of sold-out stadiums for each of the championship games.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information:
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

.

View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Launches Field X Fashion, the Brand’s First-of-Its-Kind Global, Digital Magazine

West Palm Beach, FL, Dec 13, 2023 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its premier edition of Field X Fashion – presented by U.S. Polo Assn., an annual digital magazine about sport, fashion, and influencer events and how these connect for the global, multi-billion-dollar, sport-inspired, lifestyle brand.

Field X Fashion features U.S. Polo Assn.’s authentic connection to sport, fashion, events, seasonal collections, global photo shoots, sustainability initiatives, philanthropy, global brand recognitions, and much more. This first-of-its-kind magazine offers millions of loyal customers, sports fans, influencers, global ambassadors, and partners alike a global, immersive experience and a look into the world of U.S. Polo Assn. in 2023.

“Field X Fashion is a way to both update and thank the millions of loyal followers that the U.S. Polo Assn. brand touches every day across 190 countries, especially our amazing fans and consumers,” said J. Michael Prince, President & CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. “We hope Field X Fashion gives a glimpse into the broader world of U.S. Polo Assn., from our authentic connection to the sport globally, seasonal collections, our extensive philanthropy, and beyond, there’s a great story that’s being told all over the world.”

Fans and customers around the world can read Field X Fashion here and expect to see new issues with exciting news, collections and updates annually.

About U.S. Polo Assn. & USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors alongside the NBA, NFL, and MLB, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information:
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com 
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com 
+001.561.461.8596



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Supports Star-Studded ‘Boo-Yah’ Night for The V Foundation for Cancer Research

West Palm Beach, FL, Dec 7, 2023 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly sponsored the V Foundation for Cancer Research®’s 30th Anniversary through the “Boo-Yah, A Celebration of Stuart Scott” cancer research event, which was attended by professional athletes, celebrities and other influencers. The V Foundation is named for legendary basketball coach Jim Valvano and was created with one goal in mind – Victory Over Cancer®.

As a Silver Sponsor, U.S. Polo Assn. provided financial support for the the V Foundation’s signature event as well as one of only a few high-profile live auction items, to help fund game-changing research and all-star scientists to accelerate Victory Over Cancer® and save lives. U.S. Polo Assn.’s strategic partner, ESPN, the sports media entertainment brand, is a founding member of the V Foundation, which has a long-standing commitment to resolving cancer health inequities by investing in extraordinary people and cutting-edge research.

U.S. Polo Assn.’s luxury auction item included an all-inclusive trip to the prestigious U.S. Open Polo Championship® in April 2024 with two first-class, round-trip tickets to Palm Beach County, home of the winter equestrian capital of the world, a two-night hotel stay at the iconic Ben Hotel, and two VIP tickets to the Champagne Brunch and VIP Championship After Party at the USPA National Polo Center. In addition, the auction lot included a one-of-a-kind private chef’s dining experience at the Vérité Estate in Sonoma County, California, for six people, which features a multi-course pairing of Vérité wines and delicious seasonal dishes prepared by the esteemed in-house chef at The Estate. The auction lot also included 18 bottles of 2007 Vérité wines, with each wine rated a perfect 100 Points by Rober Parker Wine Advocate.

“Boo-Yah, A Celebration of Stuart Scott” raised nearly $2.4 million, bringing the three-year total to over $5 million for game-changing cancer research. Several of the top live auction items were the U.S. Open Championship weekend in Palm Beach County presented by U.S. Polo Assn., a VIP Weekend for the Superbowl in Las Vegas, and an F1 Experience in Miami.

“The Boo-Yah event and the V Foundation for Cancer Research are perfectly aligned with U.S. Polo Assn.’s core values as well as our authentic connection to sport and inspiration,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi- billion-dollar U.S. Polo Assn. brand. “I’ve admired Jimmy Valvano as a coach, known for one of the biggest upsets in college basketball history when he was with North Carolina State. Not to mention, we are extremely proud to support cancer research with the V Foundation and to have access to this incredible sponsorship opportunity through our strategic partnership with ESPN.”

The “Boo-Yah!, A Celebration of Stuart Scott” cancer research event was held at the Ziegfeld Ballroom in New York City on December 4, 2023. Hosted by Sage Steele, the event honored the legacy of Stuart Scott, former ESPN SportsCenter anchor who passed away of cancer in 2015.

“I would like to offer my tremendous thanks to J. Michael Prince and U.S. Polo Assn. for putting together such a special auction item,” said CEO, Shane Jacobson, V Foundation. “It’s very generous contributions like these that help us invest in the best and brightest scientists who are working on cancer treatments of the future and saving lives.”

To learn more about The Boo-Yah! and the V Foundation, please visit: v.org

About U.S. Polo Assn. & USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top global sports licensors alongside the NBA, NFL, and MLB, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The V Foundation has funded over $353 million in game-changing cancer research grants nationwide through a competitive process strictly supervised by a world-class Scientific Advisory Committee. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations are awarded to cancer research and programs. The V team is committed to accelerating Victory Over Cancer®. To learn more, visit v.org.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com 
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com 
+001.561.227.6994



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

USPA Global Launches USPA 1890 Fragrance for Holiday, a Classic, Sport-Inspired Scent Made for Champions

West Palm Beach, FL, Nov 14, 2023 – (ACN Newswire) – USPA Global today announced the launch of USPA 1890 fragrance in time for the holidays. From the long-standing brand that brings together elite athletes and champion horses, the award-winning “USPA 1890” is the latest classic, sport-inspired American fragrance for men. USPA 1890 will launch globally in 2024. 

Inspired by and made for champions, the crisp, fresh scent of the USPA 1890 Eau de Toilette embodies the athletic skill and fierce competition of the game. Evoking the great outdoors, this multifaceted fragrance epitomizes the sport, fashion, and vitality of those who possess a sense of adventure and a winning spirit.

Classified as a woody aromatic, the USPA 1890 scent opens with a citrus zest of bergamot fused with juniper, elemi, and lavender. Clary sage and eucalyptus evoke cooling, herbal effects wrapped with oak moss, warm amber, and upcycled cedarwood leaving a signature essence with sporty, sophisticated appeal.

Sports fans and consumers alike can wrap themselves in the winning spirit of USPA 1890 fragrance in select stores and online at USPA 1890 fragrance. With the sport-lifestyle brand’s signature red, white, and blue stripe on the fragrance’s glass bottle, consumers can own a piece of the sport with USPA 1890’s 3.4 fl. oz. eau de toilette spray, or the 4-piece gift set with the 3.4 oz. eau de toilette spray, a .25 travel mini spray as well as a body spray and shower gel. These options and others, some including gifts with purchase like a USPA duffle, are the perfect holiday gifts for friends and family this season.

USPA 1890 has recently won the prestigious 2023 Beauty and Wellness Award, Fragrance for Men from POLO & Lifestyle Magazine. The Beauty and Wellness Awards celebrate and encourage the use of all varieties of skincare, beauty, and tools while spotlighting the market-leading companies that stand above their competition and provide quality products in their field. Winners were selected by a global judging panel after months of product usage and evaluation.

About USPA Global

USPA Global is the for-profit subsidiary of the USPA and manages the sport-inspired multi-billion-dollar USPA brand, providing the sport with a long-term source of revenue. USPA Global is also the parent company of Global Polo Entertainment (GPE), which broadcasts the sport globally to millions of viewers on ESPN and multiple other platforms.

Contact Information
Stacey Kovalsky,
Senior Director,
Global Communications,
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

UNIQLO Creates Over 1,000-Square-Meter ‘LifeScape’ Booth for China International Import Expo 2023

Shanghai and Tokyo, Nov 6, 2023 – (JCN Newswire) – Global apparel retailer UNIQLO has officially launched its more than 1,000-square-meter LifeScape booth at the 2023 China International Import Expo (CIIE), taking place from November 5 to 10 in Shanghai. LifeScape presents a new vision for lifestyles and retail, showcasing the technological advances of UNIQLO LifeWear – simple, high-quality everyday wear that enhances the lives of all people with a practical sense of beauty and sophisticated design. Following a media preview on Sunday, LifeScape is now open to visit for the general public.

A view of UNIQLO LifeScape at CIIE 2023
A view of UNIQLO LifeScape at CIIE 2023

“As a global apparel brand, and based on our LifeWear philosophy, UNIQLO is committed to making everyone’s life better through the power of clothing. We are happy to once again be participating in CIIE in 2023, and are excited to showcase the ongoing evolution of LifeWear to customers in China and around the world,” said Jalin Wu, Executive Officer of Fast Retailing Group and Chief Marketing Officer of UNIQLO Greater China. “Bringing RE.UNIQLO STUDIO to CIIE for the first time alongside such new store concepts as UNIQLO FLOWER and UNIQLO COFFEE, we are taking this opportunity to show Chinese customers our vision for new forms of lifestyles and retail.”

The theme of this year’s CIIE is “New Era Shared Future.” Exhibiting at CIIE for the fourth time this year, UNIQLO’s LifeScape features distinctive zones that showcase new LifeWear products developed through technological advances, demonstrating how these innovations fit into daily life. At the booth, visitors are able to walk through creative installations and technology displays, across winter snow and cool summer, from nature to the city, exploring the many possibilities offered by LifeWear. Additionally, the UNIQLO booth takes CIIE beyond Shanghai, by playing host to a special space for LiveStation – UNIQLO’s livestreaming shopping and style advice program that can be viewed anywhere by customers.

Epitomizing fashion, technology, and sustainability

Showcasing the evolution of LifeWear, on display are a range of products that epitomize fashion, technology, and sustainability. Visitors to LifeScape are welcomed by the latest Ultra Light Down, HEATTECH, and Fleece offerings, in addition to PUFFTECH garments, which are new for the 2023 Fall/Winter season and utilize air heating technology, and the China debut of Powder Soft Down.

Powder Soft Down features superlative softness, lightness, and warmth through NANODESIGN™ technology developed in collaboration with world-leading materials manufacturer Toray Industries. Available in a rich array of colors, the jacket also features water-resistant and anti-static functionalities, and is easy to clean. Also featured at UNIQLO’s LifeScape are the latest multi-functional Ultra Light Down products that are remarkably lightweight, warm, compact, portable, and water-repellent, as well as featuring an anti-static lining. 

In addition, the latest iterations of UNIQLO essentials, including Fleece and HEATTECH items, also feature at LifeScape. Building on 20 years of HEATTECH innovation, on display is a new Ultra Light Turtleneck Long-Sleeve T-Shirt made of fabric that is 20% lighter than regular HEATTECH.

UNIQLO’s repair, remake, and reuse service RE.UNIQLO STUDIO is also on display at LifeScape, with visitors able to experience the service themselves by remaking a tote bag. RE.UNIQLO STUDIO currently operates in 13 markets and regions globally, in over 30 in-store locations. With interest in sustainability activities growing across China, seen through the positive customer response to the service in the UNIQLO Shanghai Global Flagship Store, RE.UNIQLO STUDIO will continue its expansion internationally.

Finally, LifeScape is also a showcase for seamless integration of technology into the UNIQLO customer experience. Visitors are able to use their devices to scan codes on highlighted items for more information, as well as add their favorite items to their shopping basket on the spot, enjoying sales as part of UNIQLO’s Double 11, or Singles’ Day, promotion taking place from November 1 to 16.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing’s brands is now close to 3,600.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

For media queries, please contact: Fast Retailing Global Corporate PR at fr_corporate_pr@fastretailing.com



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Two L Unveils Plus Size Fashion at The Starhill

KUALA LUMPUR, Oct 30, 2023 – (ACN Newswire) – Setting the stage for a groundbreaking fashion event, Two L, a 23-year-old fashion brand, unveiled its luxurious boutique with a resplendent fashion show, themed “Love Large Fashion Fest,” at The Starhill on Saturday. Pioneering women’s fashion, Two L introduced a comprehensive women’s wear collection, redefining the runway with sizes ranging from an international S to four XL (4XL). The runway extravaganza showcased a dynamic fusion of corporate, casual, essentials, and cutting-edge trends, promising an all-encompassing style experience.

Digital content creator Quiwen; local celebrity Phoebe Yap; CEO of musii Mansee Lau; Dato' Lee Nam Chuan; founder of Two L and musii Datin Nicsofia Lau; local celebrity Meeki and digital content creator MaoMao [L-R]
Digital content creator Quiwen; local celebrity Phoebe Yap; CEO of musii Mansee Lau; Dato’ Lee Nam Chuan; founder of Two L and musii Datin Nicsofia Lau; local celebrity Meeki and digital content creator MaoMao [L-R]

Datin Nicsofia Lau, the visionary founder of Two L and musii said, “Our mission is to keep every customer fashion-forward with quality and personalized ready-to-wear that empowers women of all sizes to recognise their worth by embracing and appreciating their unique qualities, talents and abilities. By doing so, we allow ourselves to develop a strong sense of self-love.”

Two L catwalk display of latest fashion line at Starhill
Two L catwalk display of latest fashion line at Starhill

“Our distinctive touch is seen in our use of exquisite fabrics and patterns, catering to diverse needs. Two L proudly offers the widest size range in Malaysia, from S to 4XL, and holds the prestigious ‘Malaysia Book of Record – Biggest Woman Pants Replica’ certification.”

Reflecting on her journey as a female entrepreneur, she acknowledged the challenges of running a business, especially when she established Two L Group in 2001. Her vision was to offer quality fashion for the new millennium. She expressed gratitude to her investor at the time, Dato’ Lee Nam Chuan, who later became her husband, for his unwavering trust in her vision.

She notes, “Running a business as a female entrepreneur requires patience and perseverance. Fast forward to 2023, Two L has 7 stores in Malaysia, and I aspire to expand our presence to cities across Malaysia while welcoming potential partnerships.”

Datin Nicsofia attributed the success of her business to three key elements: her commitment to be at the forefront of fashion and design, her dedication to exceptional customer service that makes clients feel cherished, and her ability to identify market gaps.

Notably, Two L was joined on the runway by its sister brand, musii, collectively embarking on a mission to captivate the fashion scene across Malaysia through their expansive network of 7 locations while setting their sights on international expansion.

CEO of musii, Mansee Lau, said, “musii’s goal is to offer the perfect fit that empowers women, helping them radiate confidence. Our designs pay tribute to all women, for every season and occasion. musii is more than fashion; it’s a symbol of quality living.”

In attendance at the Love Large Fashion Fest were, Digital Creator MaoMao, and local actor Meeki. Both personalities made a remarkable fashion statement as they donned the exquisite “Spring Scenery” collection by Two L.

The “Spring Scenery” collection is a breathtaking fusion of art and fashion, drawing its primary inspiration from traditional Oriental ink painting art, an art form deeply rooted in the rich tapestry of cultural heritage. This masterful creation seamlessly incorporates time-honored techniques such as jacquard fabrics, complemented by intricate Chinese knots, exquisite embroidery, shimmering diamonds, and lustrous pearls. These elements collectively serve to accentuate the elegance and noble qualities of women, infusing the entire collection with depth, charm, and an undeniable aura of sophistication.

Two L: https://2lfashion.com/



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com