Global Digital PR and Communications Service Provider ‘MediaValueWorks’ receives ISO 9000-2015 Certification for Quality Management

MUMBAI, INDIA, Dec 15, 2023 – (ACN Newswire) – MVW Network International Pvt Ltd, a pioneering leader in ‘Marketing Communication Services’ proudly announces its successful attainment of the prestigious ISO 9001:2015 certification in Quality Management Systems for Long-standing Public Relations Consulting, Digital Marketing and Global communications for Small and Medium Businesses.

ISO 9001 is a globally recognized standard for quality management helping organizations improve their performance, meet customer expectations, and demonstrate their commitment to quality. Its requirements define how to establish, implement, maintain, and continually improve a quality management system (QMS). After an exhaustive evaluation, attaining ISO 9001:2015 certification is a significant milestone in MediaValueWorks’ journey. This international standard validates the company’s commitment to quality management, ensuring its processes, services, and client interactions adhere to gold standards.

“ISO 9001:2015 certification validates our ongoing commitment to delivering premium marketing and branding services to our clients worldwide,” says Dr Rachana Chowdhary, Founder of MVW Network International Pvt Ltd.

A Legacy of Excellence:

Founded in 2013 by Dr Rachana Chowdhary, MediaValueWorks (MVW) has emerged as a stalwart in the industry, carving a niche in the highly competitive marketing strategies delivering public relations, customer communications, digital and events, collaterals and assets for brands to influence audiences across 125 countries in 45 languages.

Despite its humble beginnings as a bootstrapped cloud PR venture, the agency has flourished into a dynamic force with over 3000 satisfied customers, 18+ agency partners, and a robust clientele spanning various industries. Over the past five years, when adjusted to USD and considering Purchasing Power Parity (PPP), MediaValueWorks has generated an impressive $2.51 million in revenues. This financial milestone underscores the company’s consistent growth, financial stability, and ability to deliver tangible results for its clients.

Dedication towards Small and Medium Businesses and Industry Associations

Through the MVW-MSME Development Centre, MVW helps enterprises with advisory and consulting services. Enterprises targeting Indian MSMEs can leverage the Development Centre to deploy tailored solutions, cultivate strategic partnerships, and provide a comprehensive range of resources, from financial planning to market expansion. MVW-MSME Development Centre’s collaboration with multiple industry associations and worldwide forums underscores the belief in the effectiveness of collective action. “As growth catalyst for innovation, and partners in the journey of Small and Medium Enterprises, we are working towards enabling SMBs to thrive and contribute to the vibrancy of global economies,” added Dr Rachana Chowdhary, Global Communications and Marketing Specialist.

In the knowledge economy, size and scale of operations do not determine success. With offices in India, the US and Singapore, MediaValueWorks enjoys several strategic partnerships to collaborate, learn and grow. Our first-of-its-kind, industry-academia partnership with Mumbai’s 40+ years renowned VES B-School gives us access to 150+ PhD. Professors, over 2000+ Management students, to be our extended teams. Our strategic partnerships and international memberships with PRSA, WE Connect, the prestigious MSME Business Forum and many more have enabled us access to multiple RFPs, Tenders, and business opportunities. Through a multi-tiered outreach network, MediaValueWorks offers guaranteed placements that feed content into the newsrooms and editorial boards of Newspapers, TV, Radio, Print, Trade Journals, Magazines, Websites, Bloggers, Wire Agencies, and social media across the world. Carefully crafted customer content is published globally through cutting-edge Marketing and Publishing modules.

“As part of our 2025 growth strategy, MediaValueWorks, an integrated marketing agency, is exploring collaborations with professionals to be a part of Lifetime Global Board of Partners across 125 countries to leverage on-ground activation supported by digital publishing,” says Dr Rachana Chowdhary, Co-founder of MediaValueWorks LLC.

About MediaValueWorks – www.mediavalueworks.com & MediaTechResource – www.mediatechresource.com

Registered as MVW Network International Pvt Ltd., MediaValueWorks is headquartered in Mumbai, India. Registered as MediaValueWorks LLC in December 2019 in the US, brand MediaTechResource is a member of the North Pacific District Chapter, Public Relation Society of America, PRSA.

For more information, please contact:
Mayura Worlikar
+91-9967797844
mayura@mediavalueworks.com

Cleverbridge Appoints Malte Gabriel as Chief Product Officer

Cologne, Germany, Dec 14, 2023 – (ACN Newswire) – Cleverbridge, a growth engine for global technology companies, today announced that Malte Gabriel has joined Cleverbridge as Chief Product Officer to strengthen and expand the company’s innovative product portfolio. Gabriel will report directly to Radu Immenroth, Chief Technology Officer, and will serve on Cleverbridge’s leadership team.

Cleverbridge Chief Product Officer Malte Gabriel

With extensive product and business leadership experience from Microblink, Apptio, 7Park Data, and McKinsey & Company, Gabriel will be a strong asset to Cleverbridge in executing its ambitious product vision and fueling the next phase of company growth. Gabriel will oversee Cleverbridge’s global product organization and will be responsible for a diverse product lineup that includes global payment processing and subscription management capabilities, as well as lifecycle marketing automation and advanced revenue insights with the company’s two newest AI-powered products, CleverAutomations and CleverInsights.

“We’re excited to welcome Malte to Cleverbridge as our Chief Product Officer,” said Immenroth. “Malte’s proven track record of building and scaling products that excite customers, accelerate business growth, and deliver impact make him the perfect fit to lead our product team and drive innovation in the rapidly evolving eCommerce and customer success landscape. We are very grateful to have his leadership and powerful blend of technical depth, strategic thinking, and business operational experience as we continue to provide exceptional value to our clients.”

Gabriel is a results-driven executive with over a decade of experience building data-intensive and machine learning-powered software solutions. Most recently, Gabriel served as VP of Product at Microblink, a computer vision startup, where he helped deliver record sales growth for the company’s foundational card scanning product while successfully launching a disruptive card verification product in parallel. Gabriel has a bachelor’s degree from The University of Amsterdam, a master’s degree from The London School of Economics, and will work from New York City where he’ll join Cleverbridge’s growing East Coast team.

“It’s a privilege to join Cleverbridge, especially at this moment in the company’s history,” said Gabriel. “Throughout my career, I have made an effort to lead with empathy and operate with a customer-centric mindset. Based on my initial conversations with clients, it is clear that Cleverbridge has a compelling, differentiated solution that empowers organizations with the latest best practices in growing customer lifetime value. We have a real opportunity to deliver revenue growth on autopilot, and I’m honored to be a part of the journey.”

About Cleverbridge

Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to orchestrate and automate frictionless self-service transactions across the entire customer journey, empowering customers to purchase, renew, and expand subscriptions in 248 countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, lifecycle marketing automation, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com
+17573458523

View the original press release on newswire.com.

CleverTap Unveils Signed Call(TM) for Trusted and Contextual Customer Engagement

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2023 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced the launch of Signed Call™, an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call™ equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

In the current landscape, when a brand attempts to reach its users through voice-calls (via unknown phone numbers), there is a risk of being marked as spam or worse used for scam; potentially lowering the brand’s credibility and hampering the relationship with the end-user. Even in an optimal scenario, where the call is not flagged as spam or scam, the interaction lacks context, resulting in low conversions.

With Signed Call™, brands have the ability to personalize the in-app call screen by adding the brand name, logo, as well as providing context for the call. This provides the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorized individuals or agents while using Signed Call™, thus mitigating privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

“Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust. However, with Signed Call™, CleverTap customers can offer a personalized and secure experience, maximizing the chances of conversions and ultimately increasing revenue.

Signed Call™ has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels”, said Anand Jain, Co-founder and Chief Product Officer, CleverTap.

The introduction of Signed Call™ is poised to revolutionize how brands connect with users through voice as a channel; especially within the Ride Hailing, BFSI, and Food Delivery app-categories, as well as in other industries looking to create more personalized customer experiences. It aims to transform customer engagement and elevate trust to a whole new level.

The Head of Product of a leading job search portal using Signed Call™ said, “Our customers are recruiting firms who previously would call candidates on their mobiles, with answer rates around 10-15%. Candidates were slow to act as they weren’t sure if the call was actually from the company they applied for. But since integrating Signed Call™, answer-rates even during periods of low-hiring have been at 33% while peak season has seen this figure climb to as high as 52%; 3 to 4 times higher than before.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Spikes Asia announces its 2024 Jury line-up

SINGAPORE, Dec 7, 2023 – (ACN Newswire) – Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness,has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’sleading talent from a diverse range of disciplines.

2024 sees the highest representation from brands including Budweiser, Procter & Gamble and Unilever and, for the ﬁrst time, adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and Volkswagen. Amongagencies and networks represented for the ﬁrst time are Design Bridge and Partners, Howatson+Company,Merkle, Shobiz, Thinkerbell, We Are Social and Mediabrands Content Studio. Other platforms represented on the Juries include Meta and TikTok, with Spotify and Stan joining the line-up for the ﬁrst time.

Jaime Ng, Festival Director, Spikes Asia, said: “Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC. We’re thrilled to bring a breadth of voices and perspectives to the Jury rooms, including the highest ever representation of brands to the Juries, in additionto representation from Central Asia for the ﬁrst time. We’d like to thank them all in advance for theirdedication and expertise.”

Simon Cook, CEO, LIONS, added: “We have an incredible line-up of exceptional talent and experts fromacross APAC who collectively bring a wealth of expertise into the Jury rooms. We’re grateful to all of our 2024 Jury members for devoting their time and knowledge, and we can’t wait to see our Jurors in action inSingapore next year.”

The Juries have been announced as follows:

Brand Experience & Activation and Creative Commerce Jury
Valerie Madon, Chief Creative Ofﬁcer, APAC, McCann Worldgroup, APAC Atiya Zaidi, CEO and Chief Creative Ofﬁcer, BBDO, Pakistan
Dolly Huang, Senior Marketing Director, Budweiser APAC, Mainland China Jake Barrow, GroupExecutive Creative Director, VML, Australia
Nobuhiro Arai, Senior Creative Director, TBWA\HAKUHODO, Japan
Raoul Panes, Chief Creative Ofﬁcer, Leo Burnett Manila and Publicis Groupe Philippines, the Philippines
Subir Majumdar, Chief Creative Ofﬁcer, Shobiz – a part of the Havas Creative Network, India
Tawana Murphy Burnett, Head of Global Clients & Agencies, APAC, Meta, APAC

Creative Data and Innovation Jury:

Mandy Hou, Chief Digital Ofﬁcer, EssenceMediacom, Mainland China
Andrea Meredith, Chief Experience and Delivery Ofﬁcer, Merkle Aotearoa, New Zealand Cyril Louis,Regional Executive Creative Director, LePub, APAC
Gavin McLeod, Chief Creative Ofﬁcer, CHEP Network, Australia Jasmine Wong,Head of Strategy, APAC Hub, Initiative, APAC John Paite, Chief Creative Ofﬁcer,Media.Monks, India
Youbin Bang, Creative Director, Cheil Worldwide (HQ), South Korea

Creative Effectiveness and Creative Strategy Jury:

Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India Alex Erasmus, Head of Strategy, VaynerMedia, APAC
Amy Frengley, Chief Brand Thinker, Thinkerbell Aotearoa, New Zealand Catherine King,Chief Strategy Ofﬁcer, Leo Burnett, Australia
Songha Zion Lee, CMO, Burger King Korea, South Korea Thayalan Bartlett,Director / CEO, MullenLowe Group, Sri Lanka
Trang Nguyen, Marketing VP – Non Carbonated Soft Drink and Sustainability, Suntory Pepsico, Vietnam

Design and Industry Craft Jury:

Takahiro Hosoda, Chief Creative Ofﬁcer, TBWA\HAKUHODO, Japan
Ignatius Ong, Head of Design, Southeast Asia, Deloitte Digital, Southeast Asia Janson Choo,Executive Creative Director, BBH, Singapore
Jeremy Hogg, Executive Creative Director, Howatson+Company, Australia Laura Cibilich,Founder and Design Director, Run Aotearoa, New Zealand Tanu Sinha, Head of Design,PepsiCo, India and South Asia
Wen-Xi Chen, Executive Creative Director, Design Bridge and Partners, Mainland China

Digital Craft and Social & Inﬂuencer Jury:

Jax Jung, Global Creative Director, Cheil Worldwide, Global Annabella Li, Senior DigitalAccount Director, Havas, Hong Kong SAR
Auditya Mandala Putra, Brand and Creative Consultant, TikTok, Indonesia Mayuresh Dubhashi,Group Executive Creative Director, Leo Burnett, India Mazuin Zin, CEO, Edelman Worldwide,Malaysia
Omar Sotomayor Noel, Regional Executive Creative Director, We Are Social, SEA ThanyaluckPongacha, Creative Director, GreynJ United, Thailand

Direct and Outdoor Jury President:

Alice Chou, Chief Creative Ofﬁcer, Dentsu Creative, Taiwan Anusheela Saha, Executive Creative Director, FCB, India
Bernice Fong, Director, Brand & Content Strategy, AXA Asia, Hong Kong SAR Geumbyul Bae, Executive Creative Director, Innocean, South Korea Guilherme Machado, Executive CreativeDirector, BLKJ Havas, Singapore Marco Versolato, Chief Creative Ofﬁcer, WundermanThompson, Singapore
Sam Dickson, Creative Director, The Monkeys, Part of Accenture Song, Australia

Entertainment, Gaming and Music Jury:

Joey David Tiempo, Founder and CEO, Octopus&Whale, the Philippines Chris Chen, ChiefCreative Ofﬁcer, China, Dentsu Creative, Mainland China David Lister, Head of Content APAC,FUSE, APAC
Jan-Paul Jeffrey, Head of Marketing, Spotify, Southeast Asia
Lulu Lu, Chief Creative Ofﬁcer, Taipei, Wunderman Thompson, Taiwan
Sanchita Johri, Director Digital & Membership Emerging Markets, adidas, India, Middle East and North Africa,Turkey, Israel and South Africa
Seamus Higgins, National Chief Creative Ofﬁcer, R/GA, Australia

Film Jury:

Tony Bradbourne, Founder, Special, New Zealand
Erika Romero, Creative Grouphead, FCB Artgroup, Kazakhstan
Ewan Yap, Group Creative Director, TBWA\Media Arts Lab Shanghai, Mainland China Motonori Sugiyama,Executive Creative Director, Droga5, Part of Accenture Song, Japan Natalie Lam, Chief Creative Ofﬁcer,Publicis Groupe, APAC
Prasert Vijitpawan, Deputy Chief Creative Ofﬁcer, Ogilvy Group, Thailand Rachel Hoo,Creative Director, VaynerMedia APAC, Malaysia
Sarah McGregor, Executive Creative Director, Dentsu Creative, Australia

Film Craft Jury:

Rob Galluzzo, CEO, FINCH, Australia
Anastacia Lee, CEO and Executive Producer, DBLA hybrid video production studio, Uzbekistan
Kazuhide Adachi, Creative Director, dentsu, Japan
Victor Ting, Head of Marketing, Volkswagen Commercial Vehicles, Taiwan Rebecca So, Headof Films APAC, Media.Monks, APAC
Monica G Gambhir, Co-Founder & Film Director, CUTAWAYY FILMS, India Jenny Crabb, SeniorProducer, Regional BDM Asia, Sweetshop, Asia

Healthcare Jury:

Lyndon Louis, Executive Creative Director, BrandCare Asia, India
Aalok Agrawal, Senior VP – P&G Health, Procter & Gamble, Asia, Middle-East and Africa Dr Feiyan Shen,Managing Director, VMLY&R Health China, Mainland China
Flora Hyoeun Rhee, Executive Director, Havas Korea, South Korea Maiko Banno, GeneralManager in healthcare PR, OZMA Inc., Japan Merlee Jayme, Chairmom/Founder, TheMisﬁts Camp, the Philippines Scott Smith, Executive Creative Director, DDB Remedy,Australia

Media Jury:

Sapna Nemani, Chief Solutions Ofﬁcer, Publicis Groupe, APAC Ben Cunnington, Head of Media, Stan, Australia
Connie Chan, CEO, OMD China, Mainland China Helen McRae, CEO, APAC, Mindshare, APAC
Penny Chow, Managing Director, Mediabrands Content Studio, Hong Kong SAR & Taiwan Takamasa Hirai,Vertical Creative Director, ADK Marketing Solutions, Japan
Uday Mohan, Managing Director, Havas Media Network, India

PR Jury:

Emily Poon, President, Asia, Ogilvy Public Relations, APAC Amit Misra, CEO,MSL, South Asia and Southeast Asia
Dido Chow, Group Creative Director, Weber Shandwick, Hong Kong SAR and Singapore Matt Stoddart,Executive Creative Director, TBWA\Melbourne & Eleven, Australia
Rebekah Bo Young Lee, Head Of Digital & Integrated Solution, Edelman Korea, South Korea Sherawaye Hagger,Head of Brand Advocacy, Personal Care, Unilever, Global
Yuki Koda, Director, PR Consulting Dentsu, Japan

Print & Publishing and Radio & Audio Jury:

Guan Hin Tay, Creative Chairman, BBDO, Singapore Adam Smith,Senior Creative, Havas Host, Australia
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India
Didi Pirinyuang, Chief Creative Ofﬁcer, VML, Malaysia Mariko Fukuoka,Copywriter, Dentsu Inc., Japan
Pavarisa Chumvigrant, Chief Branding and Communication Ofﬁcer, FWD Insurance, Thailand
Tian It Ng, Chief Creative Ofﬁcer, Publicis Communications, Mainland China

Press Accreditation and Event registration, including the Awards Ceremony & Dinner, are open, and entries into Spikes Asia are being accepted until 1 February 2024. Further information on Spikes Asia canbe found at www.spikes.asia.

About Spikes Asia

Spikes Asia, the home of Asia-Paciﬁc creativity, is the region’s oldest and most prestigious awards for creativeadvertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards,Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher ofCampaign Asia-Paciﬁc.

Spikes Asia celebrates creative excellence in the Asia-Paciﬁc region alongside learning and networking opportunities. The Awards serve as the deﬁnitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Paciﬁc. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumerbrands and their ecosystems. Our world-class businesses improve performance and solve customer problems bydelivering immediately actionable information and visionary longer-term thinking across Digital Commerce, ProductDesign, Marketing and Retail & Financial Services.

With more than 3,800 employees across ﬁve continents, we combine local expertise with a global footprint for clients inover 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US,Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor andFinance Asia. www.haymarket.com

Contacts:

Jaime Ng Festival Director Spikes Asia
Jaimen@spikes.asia

Camilla Lambert Head of Press & PR Spikes Asia
Camillal@canneslions.com

Tash Naidoo Senior PR Manager SpikesAsia
Tashn@canneslions.com

Press Portal:
press.canneslions.com

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

LONDON, Nov 10, 2023 – (ACN Newswire) – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today.

Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year.

The trend identification for the report is based on WARC’s new proprietary GEISTE methodology(Government, Economy, Industry, Society, Technology, Environment). It further incorporates a global survey of 1,400+ marketing executives, one-to-one interviews with CMOs, industry commentary, and analysis, data and insights from WARC’s global team of experts.

Aditya Kishore, Insight Director, WARC, says: “Marketers globally continue to be concerned about the economic picture with 64% of survey respondents seeing it as the biggest factor in 2024 planning. But a majority (61%) of firms expect improved business performance next year, up 10% from last year. WARC forecasts global adspend to grow 8.2% in 2024, topping $1 trillion for the first time.

“As consumer insights become ever more critical to aid success, The Marketer’s Toolkit runs through some of the emerging threats and opportunities marketers will face as they look for sources of growth.”

The top five trends outlined in WARC’s Marketer’s Toolkit 2024 are:

Unlocking the potential of Gen AI: Nearly three-quarters (70%) of marketers plan to unlock the potential of AI in their marketing

Generative artificial intelligence (Gen AI) has crossed the threshold from promise to practical deployment, overhauling media strategies and audience targeting. 2024 will see brands look to capitalise on the emergence of accessible Gen AI tools to experiment with creative development.

Nearly three-quarters (70%) of respondents to the Marketer’s Toolkit survey plan to unlock the potential of AI in their marketing, 12% of which will look to adopt the technology wherever they can and over half (58%) describe themselves as “cautiously progressive”, actively testing and evaluating Gen AI in marketing.

However, such opportunities come with potential risks including brand safety, copyright, sustainability and agency remuneration.

Jonathan Halvorson, Global SVP, Consumer Experience & Digital Commerce, MondelÄ“z, comments: “The question is, how do you build [AI] into a scaled organizational competency? That is the obsession of every single day, every single week for the next 18 months. Because it’s a race you have to win.”

Preparing for the age of polarisation: 13% of marketers said the best strategy is to “drop all ‘purpose’ driven strategies and political positions”

Political ideologies have become increasingly entrenched in marketing. However, with high-profile brands caught in the polarization crossfire, there are signs of increased timidity regarding social causes.

While 76% of Marketer’s Toolkit respondents advise standing ground in the face of controversy, 13% pursue the path of least risk saying that the best strategy is to “drop all ‘purpose’ driven strategies and political positions.”

When addressing polarizing issues, brands should examine their audience through cultural and demographic lenses, and scenario-plan against any potential fallout.

Speaking at the recent ANA Masters of Marketing conference, Marc Pritchard, Chief Brand Officer, Procter & Gamble, said: “We serve diverse consumers. That requires precision to serve in ways that are relevant and better for each person, so we can unlock the potential. Inclusion to serve all people and each person matters for market growth.”

Masculinity in crisis: Almost two out of three marketers (63%) agree that the way they communicate with young men needs to change

Around the world, young men are increasingly being marginalised both socially and economically and struggling with their mental health. In their search for a contemporary identity, some are being drawn to toxic role models online.

Almost two out of three marketers (63%) agree that they need to shift their advertising and influencer selection strategies to reflect emerging models of masculinity that offer positive and helpful messages to young men.

While there will be mounting pressure to eliminate stereotypical male depictions in advertising, there will also be those who will attack the brand for being too “woke” if they do so.

During Advertising Week last month, Stephanie Jacoby, SVP/Brand marketing, Diageo, said: “As an alcohol advertiser, we’ve certainly contributed to this culture, (…but) we are starting to make the change that we need to see. It’s really time now that we open the aperture (…) which broadens how men are depicted beyond, and so replaces a single, undifferentiated idea of masculinity with a multi-faceted view of what this term can encompass.”

“Sportswashing” is a growing concern: 61% of marketers concur that it is “very important” for sports organisers and owners to avoid being politically divisive.

In a fragmented media landscape, sports remain a natural passion point for brands to leverage. It delivers mass real-time audiences, yielding a growing competition for media rights, fresh content and sponsorship opportunities.

Critics allege this is resulting in the rise of “sportswashing” whereby entities accused of a poor human rights track record invest in sports to bolster their reputation. 61% of Marketer’s Toolkit respondents concur that it is “very important” for sports organisers and owners to avoid being politically divisive.

Opportunities for marketers include developing new content formats, engaging with growing sports and different communities, and data-driven insights to track performance and fan attitudes.

James Williams, Investor/Advisor, Nobody Studios, says: “There’s a danger with the term “sportswashing”, because it becomes one of those words that’s now thrown around all over the place for when people don’t like something, especially in the world of sport.”

Sustainability should be locally relevant: Nearly two-fifths (38%) of marketers are investing in local communities

While sustainability marketing will become more interconnected to other functions, marketers and agency leaders must double down on changing what they solely control. Investing in local communities was cited by nearly two-fifths of survey respondents (38%), followed by advertising production (26%) and media decarbonisation (21%).

Marketers should pivot to smaller, local and community-based sustainability initiatives to power their green agenda and help their brands build credible consumer trust.

Janet Neo, Chief Sustainability Officer, North Asia & China, L’Oréal , comments: “We adopt a personalized approach at L’Oréal, emphasizing a ‘Glocalization Strategy.’ While the strategy’s framework is global, we consider local specificities when implementing it. We engage with local communities because we believe in respecting local culture and insights. […] We believe that the local cultural context can help us define the priorities or the key areas we should focus on.”

A complimentary sample of The Marketer’s Toolkit 2024 is available to read here.

The Marketer’s Toolkit 2024 is part of WARC Strategy’s The Evolution of Marketing program, offering a series of practical reports designed to help marketers address major industry shifts to drive marketing effectiveness in the coming year.

A series of podcasts and a webinar will follow on The Marketer’s Toolkit 2024.

Complementing the Marketer’s Toolkit, other reports from the Evolution of Marketing program include the GEISTE report, and the upcoming The Voice of the Marketer and The Future of Media.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

Download sample report link: https://bit.ly/49rT6M4

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com

MorningBaseball and Game On Media Solutions Forge Partnership to Revolutionize the Baseball Streetwear Industry

LOS ANGELES, CA, Nov 7, 2023 – (ACN Newswire) – MorningBaseball, a start-up baseball apparel company, has partnered with Game On Media Solutions (GOMS), an innovative media, content and sponsorship representation company, with the goal of transforming the baseball streetwear industry.

MorningBaseball aims to inspire and motivate baseball players worldwide to achieve their dreams and conquer the challenges they face on their journey to the next level. One of the brand’s goals is to highlight and support athletes in prioritizing their mental and physical well-being and finding a healthy balance between their passion for the game and self-motivation. Through their unique apparel designs, the MorningBaseball brand wants to instill a sense of purpose, determination, and perseverance, reminding athletes to wake up, work hard, and dream big in order to accomplish their dreams of making it to the next level.

Cameron Seoane, MorningBaseball Founder, said, “MorningBaseball is a unique streetwear clothing brand in the baseball space that was created with a goal of motivating and impacting players of all ages through stylish off the field apparel. As an ex-college baseball player that dealt with athlete burnout after injury, I understand how important it is to have as many outlets of motivation possible when playing in this incredibly tough sport. MorningBaseball is excited to team up with GOMS to come together and spread our message across the baseball community.”

Jacob Crossley, President of MorningBaseball, emphasized that “MorningBaseball is a call to action for every athlete: prioritize well-being, fuel your passion, and chase your dreams. We are extremely excited to be working with Game On Media Solutions and take MorningBaseball to new heights.”

Chuck Bortnick, GOMS Managing Partner, explained, “Game On Media Solutions was built with the goal of partnering with and representing unique content to provide brands with creative and impactful opportunities. MorningBaseball doesn’t just represent a timely brand, MorningBaseball represents the athlete’s journey. GOMS is very excited to be working with Cameron and Jacob on their MorningBaseball journey.”

About MorningBaseball https://morningbaseball.com/

Founded by Cameron Seoane, an ex-college baseball player who experienced the devastating impact of athlete burnout and the struggle with confidence after injury, MorningBaseball was born out of a deep desire to give back to the game and support fellow athletes. With a passion for innovative and motivational streetwear, the company will create a brand that does not only look good but also positively uplifts and encourages athletes to push beyond their limits. (morningbaseball.com)

About Game On Media Solutions https://gameonmediasolutions.com/

Game On Media Solutions (GOMS) is a sponsorship, distribution, and media content representation company with diverse opportunities, focusing on multi-channel marketing sponsorships and sales strategy development for companies and brands. Areas of focus include Sports Marketing and Media, Audio/Video Platforms Sponsorship & Distribution including streaming and podcasts, Product Integration-Film/TV, Multicultural Opportunities- (all platforms) and Cause Marketing opportunities for Brands.

Contacts:
Chuck Bortnick, Game On Media Solutions, chuck@gameonmediasolutions.com
Cameron Seoane, MorningBaseball, morningbaseballco@gmail.com
Jacob Crossley, MorningBaseball, morningbaseballco@gmail.com

Greenridge Global Initiates Equity Research on Society Pass Inc (Nasdaq: SOPA): Loyalty Wallet-Based eCommerce Ecosystem & Influencer Advertising Agency Poised For Outsized Growth In Fast Growing Southeast Asia

NEW YORK, Nov 2, 2023 – (ACN Newswire) – Greenridge Global LLC (“Greenridge Global”) initiates equity research coverage on Society Pass Inc. (Nasdaq: SOPA) (“SoPa” or the “Company”), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem.

Click Here (on Society Pass website) to view the full Greenridge Global Equity Research Report.

Summary Points:

• Valuation: Greenridge Global initiates coverage with a target price based on an EV/Revenue multiple of roughly 3 times 2025 Revenue estimate of $33.3 million, discounted back one year at 20%. The mix of social/influencer advertising and a loyalty-driven eCommerce ecosystem present a unique opportunity to capture this growth, and collect an abundance of data that can be monetized down the road. Greenridge Global believes the market is not fairly valuing SoPa’s assets at this time and believe listing some of its subsidiaries provides greater transparency to SoPa’s overall business model.

• SEA is Ideal Market for SoPa: SoPa is uniquely positioned to capitalize on the young and rapidly growing digitally-connected population in SEA, which is poised to see among the highest GDP growth rates over the next handful of years, while having arguably less geopolitical risk than other countries.

• Loyalty Wallet to Drive Revenues Growth: The Company launched its Society Points Loyalty Wallet in June 2023 and should have all of its subsidiaries linked by the end of 2023, which should boost sales across businesses, increase retention and offer unique advertising opportunities to the 3.3 million users of its companies.

• Thoughtful Media Expected to See Substantial Revenue Generation: Thoughtful Media is in the early stages of rapid expansion, through strategic bolt-on acquisitions and opening new regional offices, all of which should result in substantial Revenue growth in the next few years.

• SEA Unbanked Population Offers Growth Potential for SoPa: Roughly 70% of Southeast Asia’s population is unbanked or underbanked, making the payment options of the Loyalty Wallet a starting point for the Company to deliver different financial service options to its users.

• Acquisitions to Drive NusaTrip Growth: The recent VLeisure acquisition and early rollup stages of traditional travel agencies, coupled with the mobile access Gorilla’s eSIM brings should turn NusaTrip into a holistic travel booking destination for the SEA region, which has seen rapid increases in travel post-Covid.

• Expected Capital Markets Activities in 2024 to Unlock Value: SoPa is in the midst of listing two of its key assets, Thoughtful Media and NusaTrip, which should enhance the valuation of these assets, as well as provide for more diverse funding and M&A options.

About Greenridge Global LLC

Greenridge Global was founded in June 2012 with the aim of providing a range of institutional services to small cap and Asian-based companies who have been abandoned by traditional broker-dealers. Greenridge’s growing team has a rich history of working in buyside, sell-side and investment banking capacities in the US and Asia, enabling it to have a broad network of investors and industry partners. We look forward to providing a high level of value added service to our corporate and investor clients around the world. For more information on Greenridge Global, please visit: Website at https://www.greenridgeglobal.com/home.html.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 5 interconnected verticals (loyalty, digital media, travel, telecoms, and lifestyle), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.7 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; Pushkart.ph, a popular grocery delivery company in Philippines; and NextGen Retail, a Indonesia-based e-commerce platform.

For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
Twitter at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contact:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com

Society Pass Inc (Nasdaq: SOPA) Awarded the 2023 APEA Fast Enterprise Award for E-Commerce Category

SINGAPORE, Nov 1, 2023 – (ACN Newswire) – Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next-generation, data-driven, loyalty, fintech and e-commerce ecosystem, announces that it received the Enterprise Asia’s 2023 “Fast Enterprise Award for E-Commerce” award. The Asia Pacific Enterprise Awards (APEA) ceremony was held on 05 October 2023 at the Log Hotel in Ho Chi Minh City, Vietnam.

SoPa CFO, Tan Yee Siong, accepting Fast Enterprise Award for E-Commerce

Through the prestigious APEA programme, Enterprise Asia recognizes entrepreneurial excellence throughout the Asia Pacific region. APEA aims to band leading entrepreneurs and organizations across Asia to spur greater innovation, fair practices and growth in entrepreneurship, creating a successful entrepreneurial ecosystem which will then shape Asia to sustainable economic and social growth. APEA honors business leaders and organizations who have shown outstanding performance and tenacity in developing successful businesses, whilst not neglecting the social responsibilities that come with leadership.

Tan Yee Siong, Chief Financial Officer of SoPa, comments, “We are very proud to receive this Fast Enterprise Award for the e-commerce category from Enterprise Asia. It is a reflection and recognition of the effort and hard work that our teams across the ecosystem deliver daily. We significantly invest into recruitment, training and implementing best practices across our operations. The benefits are already reflected in the growth of our company, but it is especially rewarding to be recognized for those efforts by APEA. We continue to deliver and hope to be nominated again across other categories in the years to come.”

Kevin Vong, Executive Director of Enterprise Asia, said, “APEA’s goal is to recognize enterprises and business leaders who have shown outstanding track records, perseverance and growth. It is our great pleasure to congratulate Society Pass Incorporated for being selected as the winner under the e-Commerce Industry of the prestigious Asia Pacific Enterprise Awards (APEA) 2023.”

About Enterprise Asia

Enterprise Asia is a leading non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia and in ensuring a legacy of hope, innovation and courage for the future generation. For more information on Enterprise Asia, please visit: https://www.enterpriseasia.org/.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.6 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; and NextGen Retail, a Indonesia-based e-commerce platform.

Cautionary Note Concerning Forward-Looking Statements

Media Contacts:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com

Verofax wins GITEX Supernova Web3 & Blockchain Award 2023

DUBAI, Nov 1, 2023 – (ACN Newswire) – Verofax, an innovator in Brand & Retail solutions, was selected among 521 startups globally as the best solution offering for Web3 & Blockchain, at the GITEX 2023 Expo, Supernova Challenge in Dubai.

Verofax, a UAE-based startup and service provider for turning shopping & products interactive, has emerged as the winner of the 2023 Supernova Challenge at Expand North Star Dubai, the world’s largest startup event. The startup received the prize after rounds of pitching against global finalists.

Verofax’s groundbreaking solution combines interactive Product IDs with cutting-edge product recognition, enabled by advanced computer vision. This innovation has empowered consumers to:

Discover & Validate: Check before you buy product properties, ensuring complete transparency in terms of price, quality, and sustainability.
Engage Intimately: Through augmented reality, experience custom interactions that redefine brand loyalty.
Reap Rewards: Earn meticulously curated, personalized discounts anchored in individual purchase histories and preferences.

Verofax is on a mission to strengthen the bond between consumers and brands. This direct connection, established at the moment of purchase, accentuates trust and fosters unprecedented loyalty.

Wassim Merheby, CEO of Verofax, conveyed his gratitude, “We are profoundly honored by this recognition from the GITEX committee. It further fuels our mission – ‘Never trust, always verofax.’ As we look to the future, our resolve is only strengthened to bring forth innovations that redefine the consumer landscape.”

The Supernova Challenge is the biggest pitch competition in the Middle East, Africa and South Asia . The challenge is a key feature of Expand North Star Dubai, which hosted its biggest edition this year. It attracted over 1800+ startups from over 100 countries to explore the emerging opportunities in Dubai’s dynamic, diverse and tech-driven digital economy.

One of the judges at Supernova, Sharif El-Badawi, CEO of Dubai Future District Fund, commented, “The pitches we witnessed here at the Supernova Challenge are brimming with promise, unique innovations, and inspiring ideas.”

The Supernova Challenge Pitch Competition, a highlight of GITEX Global, in partnership with the Dubai Future District Fund, is the largest pitch competition in the Middle East, Africa, and South Asia. Startups vie for top honors in a range of categories, aspiring to become the next unicorn in the tech world.

Overall, thirteen category winners representing the USA, India, UAE, South Korea, France, UK, Nigeria, Switzerland, China and Bangladesh took home prize money:

Blockchain and Web3 Disruptor: Verofax from the UAE, a platform enabling real-time immersive shopper experiences instore and product quality validation.

Sustainability and ESG Disruptor: Zenerate from the USA, a platform providing AI-powered feasibility solutions for real estate development.

AI Disruptor: Knorish, a platform that enables hobbyists, professionals and niche experts to build, launch, market and sell online courses powered by their own knowledge and as an extension of their own brand.

Fintech and E-commerce Disruptor: Appro Technologies from the UAE, a digital platform simplifying retail banking onboarding.

Mobility and Smart Cities Disruptor: Innocel from France, a company providing clean energy solutions for a net zero future.

Healthtech and Wellness Disruptor: Skia from Korea, a digital surgery guide solution using augmented reality (AR) technology.

Martech Disruptor: Smartzer from the UK is a SaaS platform brands use to make live streams and videos interactive and shoppable to drive sales.

Female Founder Award: Matis from Switzerland, a platform empowering art market stakeholders with accessible and quantifiable tools for art authentication.

Africa Fast Award: Gifty from Nigeria, an app that helps people easily share gift lists with family and friends and avoid duplicating purchases.

Asia Fast Award: Urtopia from China, a company dedicated to revolutionizing urban transportation with its smart, sleek, and stealthy e-bikes.

India Fast Award: EyeROV from India, a marine robotics company providing underwater ROVs (remotely operated vehicles) to various industries.

Insurtech Disruptor: InsureCow from Bangladesh, a platform offering a 360° technology-powered cattle insurance and wellbeing monitoring solution.

MENA Award: Jalebi.io from the UAE is the world’s first restaurant operating system that helps restaurants save 5% on the cost of every order served.

The Supernova Challenge featured 40 finalist startups selected from the Expand North Star global roadshow, a series of international pitch competitions held by the Dubai World Trade Centre and DCDE to attract startups to Dubai and foster collaborations with digital ecosystems in various countries.

Expand North Star hosted by Dubai Chamber of Digital Economy (DCDE) is the powerhouse startup show of GITEX Global, organized by the Dubai World Trade Centre (DWTC) concluded this week marking its largest-ever edition at its new Dubai Harbour venue.

About Verofax

Verofax is a blockchain-enabled Brand and Retail solution provider with a presence across North America, Europe, Asia and MEA regions. Verofax’ solution is available across multiple cloud environments, helping Brands and retailers turn products connected for meaningful engagements with customers in store.

For technical matters, visit Verofax at https://www.verofax.com or contact info@verofax.com.

Society Pass Inc (Nasdaq: SOPA) / Thoughtful Media Group Inc Ventures into Concert Sponsoring in Indonesia; Developing an Innovative Revenue Stream and Creating Unique Marketing Opportunities for Advertisers

JAKARTA, Oct 24, 2023 – (ACN Newswire) – Thoughtful Media Group Inc (“Thoughtful Media” or “TMG”), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces that it will commence sponsoring local live music events in SEA, resulting in creating unique marketing opportunities for advertisers.

Expected to launch its first concert in 4Q 2023 in Jakarta, Indonesia, TMG-sponsored concerts will focus on the local musicians with a tag line of “Lemburan”, which translates as “over-time”, aiming to create a distinctive space and time for music fans to gather and to enjoy the nostalgia of their favourite musicians. Streaming these concerts via TMG-affiliated social media channels, advertisers have the opportunity to collaborate with TMG-connected influencers in promoting these popular music events and reaching to their desired audiences.

Ilhamka Nizam, TMG Indonesia Country Head, explains, “Indonesians love music, and it comes as no surprise that TMG found an innovative way to tap into that expanding market segment. Across these live events, TMG aims to reach over 2.5 million over the course of the next year which will create significant sponsorship opportunities for advertisers and our 10,000-member influencer community here in Indonesia. We are planning to host 1 concert each month and is projected to earn $680K annually, and each year we are planning to host 1 big festival that is outside the monthly concerts we will be hosting. I am confident that over 2024, the Group will expand these initiatives across the rest of the TMG markets in Southeast Asia, significantly increasing the revenues for the Group”.

About Thoughtful Media Group Inc.

Founded in 2010, Thoughtful Media Group is the leading digital advertising platform in SEA. Through our network of more than 10,000 talented creators across multiple industries in Thailand, Vietnam, Indonesia and Philippines, we help brands maximise marketing budgets and achieve business objectives through some of the most innovative marketing campaigns in the region.

In July 2022, Society Pass (Nasdaq: SOPA), the next generation acquisition-focused fintech and e-commerce ecosystem in SEA, acquired TMG. Since then, TMG has fully evolved into a digital-first and fully integrated advertising powerhouse, servicing creators and advertisers in SEA.

For more information on TMG, please visit:
Website at www.thoughtfulmedia.com or
LinkedIn at https://www.linkedin.com/company/thoughtful-media-group-inc or
Instagram at https://www.instagram.com/thoughtfulmedia/ or
Facebook at https://www.facebook.com/thoughtfulmediaasia or
Twitter at https://twitter.com/ThoughtfulMedia.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.6 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; and NextGen Retail, a Indonesia-based e-commerce platform.

Cautionary Note Concerning Forward-Looking Statements

Media Contacts:
Rokas Sidlauskas
Chief Marketing Officer
rokas@thesocietypass.com