U.S. Polo Assn. Proudly Partners with the 2024 Outsourcing Inc. Royal Charity Polo Cup

WEST PALM BEACH, FL AND WINDSOR, ENGLAND, July 16, 2024 – (ACN Newswire) – U.S. Polo Assn., in partnership with Brand Machine Group (BMG), its licensing partner in the United Kingdom, announced its continued sponsorship as the Official Apparel and Team Sponsor for the 2024 Outsourcing Inc. Royal Charity Polo Cup. The prestigious event took place at the renowned Windsor Great Park at Flemish Farms’ Guards Polo Club, which hosted the event on July 12 for the fourth consecutive year.

Photo credit: Chris Jackson@Getty Images.

His Royal Highness, The Prince of Wales, competed in several polo games throughout the day as captain of the U.S. Polo Assn. Team against the BP Healthcare Team and the Brand Machine Group Team. In an exciting round robin format, The Prince of Wales defended the title he won last year with U.S. Polo Assn., but the team left it late, a last-minute penalty goal against BP Healthcare saw the U.S Polo Assn. team win the tournament on goal difference following a driving attack from The Prince of Wales.

The annual high-profile philanthropic event raised more than £1 million for 11 important charities that are supported by The Prince and Princess of Wales. Today’s contribution takes the total raised from Royal Charity Polo Days played in the U.K. over the last 13 years to more than £13 million.

Those charities include: SHOUT, Wales Air Ambulance, Mountain Rescue England and Wales, Child Bereavement UK, Royal African Society, Place2Be, Action for Children, The Motor Neurone Disease Association, The Blackthorn Rally, HMS Oardacious and The Royal Marsden.

“As the Official Apparel and Team Sponsor for the Outsourcing Inc. Royal Charity Polo Cup since 2019, it is an honor to have The Prince of Wales captain the U.S. Polo Assn. Team,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the global, multi-billion-dollar U.S. Polo Assn. brand. “We proudly support this distinguished event alongside our U.K. partner, BMG, with its goal to support many important charities, and congratulate all of the teams for their great athleticism on the field.”

In its sixth consecutive year supporting the prestigious event, U.S. Polo Assn. provided custom-designed performance jerseys for all participating polo players, umpires, and flaggers with the sport brand’s iconic double horsemen logo. Attendees of the event were gifted exclusive U.S. Polo Assn. branded merchandise, including handcrafted silk scarves, pocket squares and special event caps.

“BMG is proud to be part of the prestigious 2024 Outsourcing Inc. Royal Charity Polo Cup once again as the official U.K. partner of U.S. Polo Assn.,” said Boo Jalil, CEO of Brand Machine Group. “It was an honor to be an Official Team Sponsor for this important philanthropic event and to raise awareness and funds in support of these charities, as we build the connection between the U.S. Polo Assn. brand, the sport of polo, and consumers within the U.K.”

Guards Polo Club is one of only four polo clubs in the United Kingdom that stage elite tournaments, such as the Royal Charity Polo Cup. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969 and celebrates over six decades of premier polo.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Brand Machine Group (BMG)

BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments contact, sales@brandmachinegroup.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

Related Images

Photo credit: Chris Jackson@Getty Images.

SOURCE: USPA Global Licensing Inc.

Fonos Sees Monthly Active Users Increase to 6X with CleverTap’s Personalized Engagement

SAN FRANCISCO, CA, & HCMC, Vietnam, July 11, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, has announced its partnership with Fonos, a Vietnamese audio content start-up. Through this collaboration, Fonos aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts. CleverTap’s advanced user segmentation, real-time analytics, and data-driven insights have helped Fonos take strategic decisions about their marketing strategies and deliver personalized experiences to users.

Fonos sought to streamline its marketing efforts through advanced automation and enable highly personalized engagement with its busy users. After a thorough evaluation, Fonos chose CleverTap for its real-time RFM (recency, frequency, and monetary) segmentation capabilities, which underpin omnichannel lifecycle marketing and automated, personalized communication.

Since implementing CleverTap’s all-in-one engagement platform, Fonos has witnessed the following impact:

25% higher month-on-month growth rate in MAU (monthly active users)
20% email open rates, which is higher than industry benchmarks
10% open rate for in-app messages

Nguyen Hong Nhung, Head of Growth Marketing at Fonos, said, “Our goal has always been to act as a ‘daily companion’ for our users, and CleverTap’s robust platform empowers us to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap has transformed our customer engagement strategies. We are confident that this partnership will help us achieve our growth plans, scale our business, and enhance the overall customer experience.”

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, said, “In today’s fast-paced digital world, audio formats have surged in popularity, providing a convenient and immersive experience for users. This trend is particularly pronounced in Vietnam, which boasts the highest yearly podcast listenership in Southeast Asia, with about 70% of the internet population tuning in. Our partnership with Fonos is particularly exciting given the company’s accelerated growth since its inception and the booming audio space. By leveraging our advanced segmentation and real-time analytics, Fonos has been delivering tailored experiences that meet the unique needs of its diverse audience, fostering greater loyalty and driving sustainable growth. WithCleverTap, Fonos witnessed a five-fold increase in the absolute number of monthly active users over six months. We look forward to continuing this journey together, empowering Fonos to become the daily companion for millions of users.”

For more information read the customer story here.

About Fonos

Fonos, a Vietnamese audio content start-up, is one of the prominent players in this exciting landscape, with an accelerated growth momentum since 2020. With subscription services covering 1500 pieces of original content, 200+ podcast channels, and 1200+ copyrighted audiobooks, it is the #1 audiobook app on both Apple AppStore and Google Play Store in Vietnam. For more Information visit: https://fonos.vn/

LinkedIn: https://www.linkedin.com/company/fonosvn

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Presto Continues Expanding Its Loyalty Ecosystem with PLUSMiles

KUALA LUMPUR, July 1, 2024 – (ACN Newswire) – Presto, Malaysia’s First and Largest Loyalty E-commerce Aggregator, is thrilled to announce a new partnership with PLUSMiles, Malaysia’s largest rewards programme for expressway travellers by PLUS Malaysia Berhad (“PLUS”). This collaboration aims to provide extensive redemption rewards for PLUSMiles users, enhancing their travel and redemption options.

Group CEO of Presto, Mr Cheong Chia Chou

PLUSMiles serves a significant user base, with total PLUS expressway travellers reaching 1.8 million during non-festive periods and soaring to 2.2 million during festive seasons. Currently, PLUSMiles boasts a membership of 3.1 million loyal users.

Through this partnership, Presto will provide PLUSMiles with a comprehensive product rewards redemption catalogue within the PLUS App. This new catalogue offers an extensive array of products and e-vouchers for users to select from, significantly enhancing the redemption options available to PLUSMiles members. PLUSMiles users can now start redeeming their points from the all-new PLUSMiles Product Redemption Catalogue available within the PLUS App.

In the next phase of this collaboration, PLUSMiles will be integrated into the Presto App, allowing users to use PLUSMiles points directly within the Presto ecosystem. This integration is aimed to be completed by the end of this year, providing even greater flexibility and convenience for PLUSMiles users.

“We are delighted to partner with PLUSMiles, extending our innovative loyalty redemption platform to a broader audience. This collaboration will provide PLUSMiles members with more choices and flexibility, making their travels even more rewarding,” said Cheong Chia Chou, Group Chief Executive Officer of Presto.

“Presto’s unique advantage lies in its ability to integrate points directly at the payment level, providing users with unmatched flexibility. This allows PLUSMiles points, to be combined with other payment methods to unlock valuable rewards,” Cheng continued.

PLUSMiles is designed to reward expressway travellers each time they use the PLUS highways. Whether for daily commutes or road trips, PLUSMiles turns every kilometre travelled into a step towards earning rewards. Travellers earn 1 PLUSMiles Point for every kilometre travelled on PLUS highways using Class I vehicles. Additionally, users receive 1 PLUSMiles Point for every RM1 spent on cashless transactions at participating PLUS R&Rs, turning stops along the journey into opportunities to earn more points.

Where Presto, Malaysia’s premier Multiple Loyalty Points Redemption Hub, is redefining the loyalty rewards programme by ingeniously integrating it with e-commerce redemption. Connected to over 20 million loyalty members, Presto offers an unparalleled selection of over 20,000 products, including health and beauty, home and living, tech gadgets, and vouchers – all available conveniently on one platform. This groundbreaking approach marks a significant shift in the loyalty rewards ecosystem, introducing a concept where loyalty points extend beyond their traditional role.

Presto’s loyalty-to-e-commerce redemption platform frequently updates its rewards catalogue with new and exciting products, offering users a wide variety of choices. The digital product catalogue allows for seamless updates, ensuring users always have access to the latest products and deals, enhancing the overall value of their loyalty points.

How to Access the PLUSMiles Product Redemption Store:

For more information, please contact:
Mandy Tan
Email: m.tan@swanconsultancy.biz

4ocean and U.S. Polo Assn. Reach Milestone to Remove Over 215,000 Pounds of Trash from the World’s Oceans

Boca Raton, FL, June 27, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in partnership with 4ocean, a Florida-based company with a mission to end the ocean plastic crisis, is pleased to announce the successful removal of trash from the world’s oceans through the 4ocean Pound+ Services program. With a pledge of over 200,000 pounds of waste to remove, the two organizations exceeded their goal and removed some 215,000 pounds from rivers, oceans, and coastlines globally.

4ocean and U.S. Polo Assn.’s partnership began in 2021, and now the two organizations have collectively removed over 215,000 pounds worldwide. Through this partnership, 4ocean and U.S. Polo Assn. worked together towards ocean-positive sustainability across 74 clean-up locations, with most of the waste being pulled in Bali, Indonesia, and Guatemala.

“At 4ocean, we are incredibly proud to partner with U.S. Polo Assn. in our mission to create a cleaner ocean,” said Alex Schulze, Co-Founder of 4ocean. “Their dedication and support have been instrumental in helping us remove some 215,000 pounds of plastic from our oceans. Together, we are making a significant impact in the fight against ocean plastic pollution.”

This meaningful partnership is a component of U.S. Polo Assn.’s overarching sustainability initiative USPA Life, which takes a global and holistic approach toward reducing U.S. Polo Assn.’s environmental impact. Through USPA Life, 4ocean partners with U.S. Polo Assn.’s Global Team in Palm Beach County, Florida, for the sport-inspired brand’s annual Beach Cleanup. The USPA Life initiative also offers a global and growing selection of apparel, footwear, and accessories with sustainable attributes for consumers to shop and support.

“We are proud to partner with 4ocean through our USPA Life initiative to tackle the ocean plastic crisis for the third year in a row and to exceed our goal by pulling over 215,000 pounds of trash from the world’s waterways,” said J. Michael Prince, President and CEO of USPA Global, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. “This partnership between 4ocean and U.S. Polo Assn. exemplifies the power of collective action in sustainability efforts and underscores our commitment to protecting our planet for future generations.”

Another element of this partnership included 4ocean being the Official Sustainability Partner of the U.S. Open Polo Championship® this past April, where 4ocean collected plastic and trash from the prestigious and sold-out event at the USPA National Polo Center. The ocean cleanup company also had a series of commercial spots run during the U.S. Open Polo Championship Final broadcast on multiple ESPN platforms, bringing awareness to millions of consumers and sports fans.

To learn more about the partnership, please visit uspoloassnglobal.com/4ocean.

About 4ocean

4ocean is an ocean cleanup company based in Boca Raton, Florida, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, 4ocean harnesses the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world’s oceans, rivers, and coastlines each year.

About U.S. Polo Assn.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Source: USPA Global Licensing Inc.

Kitabisa achieves a 33% boost in Transactions per user and Increase in User-stickiness with CleverTap

San Francisco, Calif, & Mumbai, India, June 26, 2024 – (ACN Newswire) – Kitabisa, Indonesia’s leading donation platform, chooses CleverTap, the all-in-one engagement platform, to boost app stickiness and click-through rates for push notifications. Kitabisa was able to deliver data-driven, personalized interactions on their platform which led to notable improvements in donations per user.

Set up in 2013, Kitabisa is Indonesia’s leading donation platform and facilitates over 10+ million donors, 1,000,000+ campaigns, 3,500+ NGOs and social institutions, and 400+ CSR initiatives. By deploying CleverTap’s platform, Kitabisa aimed to improve engagement, better segment their users, and understand donors’ specific behaviors and preferences on the app. With CleverTap, Kitabisa was able to automate user segmentation, create personalized user journeys and push-notifications, and further its mission of encouraging more frequent and impactful donations.

Impact of this collaboration:

33% increase in the median number of donations per user
10% increase in average click-through rate for push notifications and in-app notifications
5% increase in user stickiness (daily average users/monthly average users)

Denny Yusuf, Product Lead at Kitabisa, said – “CleverTap has been instrumental in helping us achieve remarkable growth in user engagement and donations. The 33% increase in the number of donations per user is a testament to how effectively CleverTap has enabled us to take an integrated approach to tracking user interactions and tapping into insights to better understand user behavior. This equips us to deliver highly relevant communication across various channels based on user preferences. Furthermore, with CleverTap’s intent-based segmentation, we are able to predict future intent and tailor our communication strategies to suit the specific needs of our users. This has been instrumental in fostering a more engaged and loyal user base.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said – “We are honored to have been a part of Kitabisa’s journey and efforts to raise more funds to support various causes in Indonesia. In today’s competitive world, leveraging data-driven insights is crucial for marketers to craft and deliver tailored messages that build lasting relationships with users. With CleverTap, Kitabisa has been able to craft more personalized communication strategies and increase donations from their users. We look forward to continuing our support for Kitabisa as they expand their impact and build a loyal user base.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Painting a Picture of India’s Retail Renaissance

Delhi, India, June 25, 2024 – (ACN Newswire) – India’s retail landscape is undergoing a massive transformation, and the world’s fifth largest global economy is one that is growing to be too irresistible to ignore. A slew of factors are driving this growth, such as socio-economic factors, evolving consumer behaviour, and the advent of digital innovations.

With India’s retail market contributing around 10% of the total national GDP and employing approx. 8% of the total workforce, India’s retail opportunity is too large to ignore. Surging incomes and aspirations have seen Tier 2 and 3 cities demonstrate robust growth across digital and brick and mortar stores, fueling the India growth story. With this transformation set to play out over the years, there is much more in store where this came from, with a recent study suggesting that India’s retail market will reach a value of USD 2 trillion by 2032.

It’s not all clear skies though, with multiple headwinds in the offing. It is only by having a more clear and in-depth understanding of the myriad factors impacting the industry that an action plan can be formed, and the inaugural edition of Team Marksmen’s Retail and E-commerce Conclave 2024, which took place on 20th June 2024 at The Hyatt Regency, New Delhi, brought together industry experts, diverse stakeholders, and seasoned practitioners to map out a vivid depiction of key action points that need to be aced in order to chart a high-growth trajectory.

With an array of international and indigenous brands joining the fray, the Indian consumer has arguably never had it better when it comes to the sheer range of products or channels on offer. Be it in stores or in the digital space, India is experiencing something of a retail renaissance that is hard to ignore, and everyone is following this growth story closely.

This conclave which was brought to life by its Knowledge Partner, PwC India covered a wide range of strategically significant topics, including the diverse factors shaping the trajectory of a $2 trillion retail economy, strategies for fostering customer loyalty and retention amidst fierce retail competition, case studies on AI’s impact on the future of e-commerce, enhancing shopping experiences through personalized approaches, catalyzing a retail revolution among Tier 2 and 3 consumers, and more. Dr. Bejoy John, Director at DPIIT, Ministry of Commerce and Industry, Government of India, graced the inaugural edition as the Chief Guest. The keynote address was delivered by Ashish Mullick, Category Head for Health & Wellness and Automotives at Open Network For Digital Commerce (ONDC), along with Dr. Pankaj Dikshit, CTO and Executive Vice President of Government e Marketplace (GeM). Esteemed leaders who shared their insights included Shamik Banerjee, CMO of Apollo 24/7; Vaibbhav Arora, Vice President of Retail at Bikaji Foods; Anil Menon, CIO of Lulu Group; Madhur Acharya, Vice President of E-commerce at Lenskart.com; and Mansi Khattar, Head of eCommerce at Nestlé.

Speaking on the sidelines of the event, Sharad Gupta, Co-founder, Team Marksmen Network, said, “The rapid ascension of India’s retail sector is a cornerstone of our nation’s economic renaissance. As we transition from an agrarian and production-centric economy to a robust consumer market, retail stands at the forefront of this transformation. The industry not only contributes significantly to the GDP but also serves as the country’s largest job creator, with projections of 25 million new positions by 2030.

The retail landscape is evolving dramatically, with organized chains expanding into tier 2 and 3 cities, and a harmonious blend of international and homegrown brands enriching consumer choices. This expansion is symbiotic with India’s broader economic goals, driving urbanization, increasing disposable incomes, and fostering a culture of aspiration and consumption, and we explored these themes and much more at the inaugural edition of the Retail and E-commerce Conclave 2024 as we charted out the role of retail and e-commerce sector in driving India’s journey to becoming a global economic powerhouse.”

We extend our heartfelt gratitude to our supporting association partners, ABWCI and RASCI, for their invaluable support. A special thanks also goes out to our media partners – Business Standard, Startup Story, The Retail Jeweller India, and Fashion Value Chain – for their continued collaboration and dedication to amplifying our message.

About Team Marksmen

Through an array of bespoke industry-centric knowledge platforms, using a variety of formats, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of critical importance and informs their worldview for better decision-making.

Team Marksmen has successfully executed more than 30 events with 400+ domestic and international B2B and B2C brands, helping businesses across industries create opportunities to engage audiences through on ground and virtual experiences.

The organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fits their unique industry and context. Through content shared via its flagship website, Marksmen Daily, and print magazine ‘in Focus’ focused on business, leadership, and lifestyle, they help advance the practice of management. Meanwhile, through strategic initiatives like Marksmen Media, it helps organisations achieve their objectives through a plethora of bespoke digital and content strategies

To know more about this unique initiative, write to us at contact@teammarksmen.com.

[Media Alert] Are You ‘Man’ Enough to Embrace Your Inner Health?

SINGAPORE, June 25, 2024 – (ACN Newswire) – Today, an increasing number of men are prioritising their health and well-being, a shift significantly accelerated by the onset of the COVID-19 pandemic. This change in mindset has led to a burgeoning interest among men in various aspects of health, from physical fitness and mental well-being to nutritional supplementation, skin and beauty care and preventative care.

The impact of this shift is evident in the market dynamics with the global men’s health supplement market, which was valued at $67.49 billion in 2022 projected to grow substantially, reaching an estimated $109.25 billion by 2027. This growth is largely driven by several factors, including heightened awareness of health issues, the proliferation of health information accessible through digital platforms, and a cultural shift towards self-care and longevity among men.

Moreover, the rise of personalised health regimes and the availability of targeted health supplements specifically designed for men are playing a crucial role in this market expansion. Men are increasingly seeking products that address specific health concerns such as cardiovascular health, prostate health, muscle growth, and mental clarity.

To commemorate International Men’s Health Week from June 10 to 16, LAC (pronounced L-A-C) is dedicated to highlighting the importance of men’s health. During this week, we aim to provide valuable tips and advice on how men can enhance their overall well-being and embrace their inner health.

An apple a day is not enough to keep the doctors away

Men are nearly three times more likely than women to consume fast food on a daily basis. Despite this, many men lead active lifestyles, frequently hitting the gym or engaging in physical activities to enhance their health and fitness. Given these dynamics, it is more crucial than ever for men to ensure they consume sufficient nutrients and minerals to support their active lives. Incorporating a multivitamin into their daily routine can help bridge this nutritional gap.

LAC Men’s Mega Multi Active and LAC Men’s Mega Multi 50 Plus offer comprehensive solutions with formulas containing over 40 clinically researched vitamins and minerals. These supplements not only help to enhance overall health, immunity, metabolism, and vitality, but also contribute towards boosting energy levels, promoting faster recovery times, and improving athletic performance. They serve as an ideal all-in-one supplement solution for men with busy lifestyles, ensuring they receive the essential nutrients needed to maintain their health and optimise their physical performance.

Recognise the importance of caring for your prostate and bladder

Your prostate gland plays a crucial role in your reproductive anatomy and sexual health. Regardless of age, all men are at risk of developing prostate problems if proper care is not taken. Neglecting prostate health can lead to negative effects such as urinary issues.

Incorporating supplements that are specifically targeted towards promoting prostate and bladder health such as LAC Men’s ProstAid Formula and LAC Men’s UI Formula can be beneficial towards a healthy prostate and bladder. Formulated with clinically-studied ingredients such as saw palmetto and beta-sitosterol, LAC Men’s ProstAid Formula promotes prostate health and supports proper prostate function and when paired with LAC Men’s UI Formula, which includes key ingredients like copper and lycopene, these supplements work together to protect your prostate, improve testosterone health and enhance overall reproductive vitality.

As men increasingly prioritise their overall health and well-being, it is essential for us to recognise that your inner health deserves as much if not more attention than external factors such as exercises and skincare.

Media Contact: lac@preciouscomms.com

U.S. Polo Assn. Presents the Firenze Polo Tribute at Florence’s Santa Croce Square

FLORENCE, ITALY & WEST PALM BEACH, FL, June 18, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presented the Firenze Polo Tribute at historic Santa Croce Square in Florence, an arena-style match between the Italian and French National Teams, in celebration of the history of Florence and the unique timing of Pitti Immagine Uomo, the largest and most important menswear tradeshow in the world.

This was the very first time that a polo game has ever been played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) as well as the Municipality of Florence. Ultimately, the French took home the medal in a hard-fought but good-spirited game, with a score of Team France 8 – Team Italy 6.

The momentous polo game was preceded by the Calcio Storico Legends Match, which celebrated hundreds of years of Florentine tradition with both a spectacular Florentine parade through Piazza della Signoria and the story of the Calcio Storico Fiorentino game. Calcio Storico is a combination of soccer, rugby, and wrestling that originated in 16th-century Florence and is played today in authentic costume in the Piazza Santa Croce, located directly in front of the Santa Croce church. The sport is known and followed throughout Florence, and over several thousand people were in attendance to watch both games, including hundreds of media and VIPs.

The respective polo players included Italy: Stefano Giansanti, Camila Rossi, and Giordano Magini; France: Jules Legoubin, Pearl Venot, and Côme Dubois. One woman played on each of the Italian and French Teams, which is important to the sport of polo and something the sport and U.S. Polo Assn. are very proud to support.

U.S. Polo Assn. outfitted the polo players, Calcio Storico players, and procession flag-wavers with U.S. Polo Assn. polo shirts for the parade. Custom U.S. Polo Assn. performance team jerseys were designed for both the Italian and French National Teams. Additionally, custom “Firenze Polo Tribute 2024” caps were given out to the many thousands of fans at the sports events as well as attendees at Pitti Uomo.

As part of the day’s ceremony, J. Michael Prince, President and CEO of USPA Global, the company that oversees and markets the $2.4 billion U.S. Polo Assn. brand across 190 countries, was appointed the next Magnifico Messere. This is a rare honor bestowed by the city of Florence that remains in the city’s record books for all time.

“It was an incredible honor to receive the Magnifico Messere by the city of Florence, and something I will cherish forever. I have always loved Florence and now my bond with this very special city only deepens.”

The evening concluded with a private cocktail party following the games at the beautiful Fondazione Zeffirelli headquarters in Piazza San Firenze.

THE PITTI IMMAGINE UOMO SHOW

At the Pitti Immagine Uomo 106th Edition, in the legendary Fortezza da Basso in Florence, U.S. Polo Assn. was proud to present its timeless, sporty Spring-Summer Collection 2025 from June 11 – 14 at Booth 32 Cavaniglia. Celebrating the brand’s heritage in the sport of polo since 1890, the Collection’s display was set in an immersive setting and included classic, sport-inspired apparel, shoes, bags and accessories.

“Our booth was packed this week with those interested in learning more about the brand, our Collections and our one-of-a-kind events. I was delighted to again represent U.S. Polo Assn. at Pitti beside my outstanding partners Incom, Bonis, EastLab and EuroTrade, who bring the very best of what our global brand has to offer to Western Europe,” added Prince.

The very special, and perhaps even once-in-a-lifetime polo event in Santa Croce, was led by Incom CEO Lorenzo Nencini and his team, based in Florence. Incom is U.S. Polo Assn.’s Italian Apparel Licensee. Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini, as CEO, became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. Nencini has served on the Pitti Immagine Board of Directors since 2023.

“We have managed to do something very unique, because polo, like Calcio Fiorentino, has ancient roots and similarities. Being able to bring these two sports together here in Florence is something extraordinary, thanks to Calcio Storico and the city of Florence,” said Nencini.

“It was an incredible day of sportsmanship and excitement. I thank everyone who was involved, for their incredible support and belief in making this dream come true,” he adds.

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, were all present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

On the sport side, guests include Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also present were Michele Pierguidi, President of Calcio Storico di Firenze, Gianluca Lapi, an icon of Florentine Calcio Storico, and players Dario Bordoni (Rossi), Arno Di Puccio (Bianchi), Antonio Marcelli (Azzurri), and Francesco Manzella (Verdi), heroes of the marketing campaign created for the event. Representatives of the Municipality of Florence also attended.

THE COLLECTIONS:

U.S. Polo Assn. Men’s and Women’s SS25 Collection of apparel, presented by Incom, highlighted timeless Spring and Summer styles, in a sophisticated neutral color palette. Washed red, white, and blue colors with denim tones gave a fresh new look to the classic Americana style that is U.S. Polo Assn. Pops of color enhance the bright, summer mood of this amazing Collection. SS25 presents Premium, Tailored, and Heritage capsules, with a beauty and style that take U.S. Polo Assn. to the ‘next level’ for the new season.

The U.S. Polo Assn. Footwear Collection for SS25 was presented by Bonis. Drawing inspiration from the sport of polo and American tradition, while keeping an eye on contemporary trends, U.S. Polo Assn. presented four footwear trends; the urban and sophisticated spirit in the “Inside Out”; innovative design and functional details distinguish “Rubber Lifestyle,” the timeless elegance and Mediterranean inspiration for the summer season of “Summer Weavings” and “Indie Taste,” a fashion trend that brings forth the bohemian spirit while retaining the signature U.S. Polo Assn. style.

U.S. Polo Assn. Men’s and Women’s Handbags for SS25 were presented by Eastlab and were synonymous with sporting elegance and timeless style. The new collection promises to captivate with its supreme totes and handbags, adorned with the classic double-horseman logo for an elegant finish. From formal to the beach, there were new and exciting styles for women and men.

U.S. Polo Assn. Watch & Jewelry SS25 Collection by EuroTrade is known for its sport-inspired, classic style that respects the brand’s history while always paying close attention to the themes of quality, sport, and authenticity. The new SS25 Watch Collection brought the softest leathers, classic shapes, and precious details while the new SS25 Jewelry collection offered a more vibrant and modern assortment with a wide variety of styles and bright colors.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

About Incom S.p.A

Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

About Bonis S.P.A.

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com.

About Eastlab

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Western Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it.

EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l.

Contact Information

Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

SOURCE: USPA Global Licensing Inc.

U.S. Polo Assn. Sponsors Chestertons Polo in the Park in Downtown London

LONDON, ENGLAND & WEST PALM BEACH, FL, June 12, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), served as the Official Apparel and Jersey Partner for the Chestertons Polo in the Park event, which took place June 7-9 at historic Hurlingham Park in downtown London. The globally recognized polo festival brought the excitement of the international sport and exceptional family entertainment to more than 30,000 attendees from the United Kingdom and around the world. One of the highlights of this event was the USA facing off with England in a much-anticipated international game.

Chestertons Polo in the Park 2024, USA Player: Micaela Saracco vs. England Player: Nacho Gonzalez

Chestertons Polo in the Park is Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertainment, and more. As the Official Apparel and Jersey Partner, U.S. Polo Assn. provided custom performance jerseys and staff uniforms, as well as an on-site merchandise tent for event attendees to shop. The multi-billion-dollar global sport brand also provided guests with a polo-inspired photo station and interactive models, alongside contests and cap giveaways.

Event attendees were met with daily themes for the three-day polo event, which started with International Day on Friday, with the USA facing England to kick off the action-packed weekend. After hard-fought chukkers, the score ended up tied at 5-5, transitioning the game to a rundown, a head-to-head match-up where one player from each team hits the ball to the opposite goal, and ultimately England was victorious. Each team was comprised of well-recognized players, including Nina Clarkin on the England Team, and U.S. Polo Assn.’s global brand ambassador Nico Escobar on the USA Team. The sports brand also proudly presented the MVP Awards throughout the weekend, starting with Nico Escobar on the USA Team and Patrick O’Dwyer on Team London. The remainder of the weekend included the themes of Ladies’ Day on Saturday and Finals and Family Day on Sunday.

“U.S. Polo Assn.’s sponsorship of Chestertons Polo in the Park was a wonderful way for our brand to engage with consumers and sports fans that demonstrates our authentic connection to the sport of polo,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global U.S. Polo Assn. brand. “As one of our fastest-growing and most important markets, it’s vital for U.S. Polo Assn. to reach U.K. consumers and sports fans in new ways, such as participating in massive global events like Chestertons Polo in the Park to build brand and sport recognition.”

The sport of polo was first played at Hurlingham Park in 1874 and has since hosted many historic games, such as the 1908 Olympic Polo Final and many matches of the prestigious Westchester Cup between England and the United States from 1910-1939. Currently, the Chestertons Polo in the Park event is one of the world’s largest polo festivals and has the distinction of being the only polo event hosted in downtown London.

“As the official partner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park was an amazing opportunity to showcase the authenticity of our brand in connection to English polo for consumers in our market,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “We have recently opened two new U.S. Polo Assn. stores, with plans for more brick-and-mortar locations throughout the U.K. We also offer customers the opportunity to shop via our website www.uspoloassn.co.uk.”

U.S. Polo Assn. has stores at McArthurGlen’s East Midlands and Cheshire Oaks facilities, where both locations feature the latest men’s, women’s, and kids’ collections from the global, sport-inspired brand with additional store openings planned across the United Kingdom.

“Thank you to U.S. Polo Assn. for being a tremendous partner for Chestertons Polo in the Park,” said Rory Heron, Managing Director of Sportgate International, the global event management company that organized Chestertons Polo in the Park. “The global U.S. Polo Assn. brand is the ideal partner for this historic event because of their meaningful connection to the game of polo and their classic, sport-inspired style.”

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Brand Machine Group (BMG)

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments contact sales@brandmachinegroup.com

About Sportgate International

Sportgate International is an international event management and sports marketing agency. Established in 2015, Sportgate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfolio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-profile venues in the world, offering original content that enables networking and marketing to specific audiences.

For more information, visit sportgateint.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

RentoMojo and CleverTap Join Forces to Enhance Customer Engagement and Fuel Revenue Growth

San Francisco, Calif, & Mumbai, India, June 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with RentoMojo, an online rental solution. Through this collaboration, RentoMojo aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts.

Founded in 2014, RentoMojo has carved out a niche in the rental industry. The company is known for its innovative rental solutions in furniture and appliances. It is on a robust growth trajectory and sought a strong customer engagement platform to support its business expansion plans.

With the previous customer engagement solution, RentoMojo faced challenges expanding its reach and boosting impressions. After a comprehensive evaluation, RentoMojo chose CleverTap over its competitors for its advanced analytics capabilities, and superior customer service to enhance their reach and impressions metrics. Additionally, CleverTap’s onboarding process demonstrated the depth of support and seamless integration across RentoMojo’s app and website, offering a unified view of customers.

With CleverTap, RentoMojo aims to achieve:

Enhanced user engagement and reduced churn through optimized customer funnels.
Increased repeat purchases and referrals through personalized upsell and cross-sell strategies.
Repeat transactions and maximized conversions, without increasing acquisition costs.

Dhruv Wahal, Growth and Revenue Head, RentoMojo, said, “Our primary focus has always been on building a sustainable and profitable business model, and choosing CleverTap was a strategic move for RentoMojo as we prepare for our next phase of growth. CleverTap’s advanced analytics, seamless integration, and strong support have helped us transform our customer engagement strategies. Most of all, their collaborative ethos has made us feel like we’re part of the same team working towards a common goal. We are confident that this partnership will help us achieve our growth plans, scale our business and enhance the overall customer experience.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “RentoMojo’s remarkable strides in the rental industry make this partnership truly exciting. Together, we aim to create seamless experiences for their customers as they embark on an exponential growth phase. Through CleverTap’s platform, RentoMojo achieved a 37% boost in reachability compared to competition after a rigorous Proof of Concept (POC) that Rentomojo undertook. We’re thrilled to support RentoMojo with our innovative solutions, and their choice to leverage CleverTap’s platform underscores our commitment to delivering superior service and customer experiences.”

About RentoMojo

Brand Story
Rentomojo was born from a deep desire to transform lifestyles. We saw the struggle of urban living and set out to create a solution that brings ease and joy. We envisioned a world where people could embrace change without the burden of ownership. Rentomojo is not just a service; it’s a movement towards sustainable and minimalistic living, enabling you to create a home that evolves with you. We offer a promise of quality, convenience, and freedom, making each day better than the last.

Brand Overview
Rentomojo – India’s largest rental solution provider for furniture and appliances proudly boasts of a 4.5-star rating on the Google Play Store and over 4.5 lakh + loyal customers. Backed by leading investors like Accel Partners and Chiratae Ventures, we continue to provide flexible rental solutions for furniture, appliances and electronics, emphasizing convenience, affordability, and quality for urban young professionals. At Rentomojo, we offer more than just rental services—we open up a world of possibilities. With our guaranteed quality and swift service, you can bid farewell to the hassles of buying and embrace the convenience of renting. Welcome to a smarter, hassle-free way of living!

For more Information visit : www.rentomojo.com
LinkedIn: https://www.linkedin.com/company/rentomojo/

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co