U.S. Polo Assn. Serves as Official Apparel Partner for 2023 Cowdray Gold Cup

West Palm Beach, FL, Jul 25, 2023 – (ACN Newswire) – U.S. Polo Assn. once again served as the Official Apparel Partner of the 2023 Cowdray Gold Cup for the third consecutive year. This world-renowned polo tournament was hosted at the iconic Cowdray Park Polo Club from June 27 to July 23, where high-goal players included some of the top names in the sport of polo, such as Adolfo and Poroto Cambiaso, Facundo Pieres, and Hilario Ulloa, to name a few.

U.S. Polo Assn. also served as the Official Apparel Partner for the British Ladies Championship, which took place from July 10 to July 22 at Cowdray Park Polo Club. The classic, sport-inspired brand provided apparel for all on-site staff of both events and promoted both tournaments globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.'s brand partner in the U.K., the event hosted social media contests, divot stomp prizes, cap giveaways, and also offered exclusive products sold on-site in a merchandise tent.

The riveting Cowdray Gold Cup was an unforgettable sold-out competition in front of over 10,000 energized fans, filled with action-packed chukkers that unfolded under the English afternoon sun. Fifteen teams competed for the illustrious title, but ultimately, UAE Polo Team prevailed in the closing minutes of the Final against Dubai Polo Team with a score of 12-11. U.S. Polo Assn. also presented Barto Castagnola from the UAE Polo Team as the MVP of the tournament. Fans enjoyed watching the top tournament in the United Kingdom, with plenty of on-site musical entertainment, a luxury retail village, artisan food outlets, and well-stocked bars.

"U.S. Polo Assn. is proud to once again support the historic Cowdray Gold Cup as the Official Apparel Sponsor in one of the great venues of British polo," said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. "As our global footprint expands, we are honored to continue this partnership and highlight the sport of polo in the United Kingdom, which is one of U.S. Polo Assn.'s fastest-growing markets."

Event attendees caught the action as VIPs or spectators and enjoyed watching one of the highest levels of competition in the sport of polo while experiencing the English charm of Cowdray Park. The Cowdray Gold Cup is regarded as one of the top pinnacle tournaments of polo, alongside the U.S. Open Polo Championship(R) and the Argentine Open Polo Championship.

"The Cowdray Gold Cup is the perfect opportunity to connect consumers with historic English polo and the authentic sport-inspired U.S. Polo Assn. brand," said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. "Both polo aficionados and those who are new to the sport can appreciate the beauty of Cowdray Park Polo Club and feel the importance of this historical event."

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Cowdray Park is recognized as the Home of English Polo, with its first competitive polo tournament dating back to 1910. Located in the heart of England, Cowdray Park prides itself on its strong heritage of sporting excellence where top polo players from around the world compete and are part of its history and tradition.

About U.S. Polo Assn. and USPA Global Licensing Inc.(USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc.(USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides polo, sport, and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN's broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About Brand Machine Group-United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories, including U.S. Polo Assn. With more than 40 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality products whilst championing the DNA of its brands. Visit Brand Machine Group.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Nearly 1 million visitors flock to Hong Kong Book Fair

HONG KONG, Jul 25, 2023 – (ACN Newswire) – The 33rd HKTDC Hong Kong Book Fair, 6th Sports and Leisure Expo, and 3rd World of Snacks, all organised by the Hong Kong Trade Development Council (HKTDC), drew to a successful close today. The seven-day event attracted nearly one million visitors, of which 10% were tourists. Book Fair visitors spent an average of HK$872 (US$112) per person. Close to 780 exhibitors from 36 countries and regions participated in the three events, offering the public a diverse and extraordinary summer experience.

The 33rd HKTDC Hong Kong Book Fair, 6th Sports and Leisure Expo, and 3rd World of Snacks
drew nearly one million visitors in total

Sophia Chong, Acting Executive Director of the HKTDC, said: "We are thrilled to announce the resounding success of this year's Hong Kong Book Fair, Sports and Leisure Expo, and World of Snacks. The full reopening of Hong Kong has resulted in a surge in participation from citizens and tourists alike, with numerous mainland and overseas authors and exhibitors attending in person. The government's distribution of consumption vouchers has also fueled citizens' eagerness to spend at the three exhibitions, contributing to the vibrant and lively ambience of the events. This year's Book Fair, with its focus on Children's and Young Adult Literature, has staged a diverse range of cultural activities and seminars. Thanks to the sponsorship of Create Hong Kong* (CreateHK) of the Government of the HKSAR, we have established a brand new World of Art & Culture zone, with the aim of introducing literature and cultural arts from all over the world to a broad reader base. Our ultimate goal is to promote a city-wide reading culture and position Hong Kong as an East-meets-West centre for international cultural exchange."

Fiction, comics, travel, children's books and literature most popular genres

Over 800 visitors were interviewed by a research institute commissioned by the HKTDC to glean insights into their reading and spending habits. Respondents spent an average HK$872 at the fair this year, the survey showed. Remarkably, this comprised 70% of their HK$1,254 average annual expenditure on printed books. These findings underscore the Book Fair's pivotal role as a platform for book enthusiasts to acquire their beloved reads.

The survey also shed light on respondents' reading habits, revealing that an overwhelming 96% had read printed books within the past month, with an average reading time of 16 hours. Fiction emerged as the most popular book category, with 52% of respondents indicating their interest, followed by comics (26%), travel (20%), children's and young-adult books (20%), and literature (19%). The categories of self-improvement, enrichment, art and music, and inspirational books also garnered significant interest. E-books were also popular, with 65% of respondents having read e-books within the past month, averaging nine hours of reading time during that period. Most respondents (59%) visited the Book Fair to buy new books, while 49% enjoyed discounts offered at the fair. Additionally, 25% joined the diverse cultural activities, with 18% intending to buy children's books.

Cultural July events continue with fair highlights available for viewing

The fair featured more than 600 seminars and cultural events held both onsite and offsite, including the Eight Seminar Series. Running in parallel the Cultural July: Joyful Summer Reading campaign, held across Hong Kong, drew more than 350,000 participants.

Recordings of selected seminars are available online. Readers can revisit them through the Book Fair website or the HKTDC's Youtube channel. This year's Book Fair has concluded but Cultural July continues until 31 July, with a range of sharing sessions, talks and book launches in all 18 districts of Hong Kong. Details can be found on the Cultural July website – http://www.hkbookfair.hktdc.com/CulturalJuly

The Cultural Journey Online is also available on the Book Fair website, gathering e-reading resources and activities like virtual seminars and exhibitions from our partners which include: SHKP Reading Club's Read For More, Hong Kong Public libraries, Culture is…, Google Arts & Culture, encouraging citizens to expand their horizons and promoting a reading culture.

Sports and Leisure Expo and World of Snacks well received

Offering a wide selection of sports and leisure products and services, along with more than 1,200 tasty treats and snacks, the Hong Kong Sports and Leisure Expo and World of Snacks are also concluded today. The former featured free trials and interactive experiences while the latter offered visitors delicacies from around the world, along with workshops, activities and tasting sessions. Both events were enthusiastically received.

The three events launched the series of HKTDC exhibitions in the second-half of this year. In the coming months, the HKTDC will continue to host a diverse range of large-scale exhibitions to support and strengthen Hong Kong's economy across different sectors. Next month, visitors can expect to enjoy the Food Expo, Food Expo Pro, Home Delights Expo, Beauty & Wellness Expo, and Hong Kong International Tea Fair. September will bring CENTRESTAGE and Hong Kong Watch & Clock Fair, as well as the Belt and Road Summit, while October is set to feature the Hong Kong International Lighting Fair (Autumn Edition), Hong Kong Electronics Fair (Autumn Edition), and Eco Expo Asia. In November, the HKTDC will host the Hong Kong International Wine and Spirits Fair, Hong Kong International Optical Fair, and Asian Logistics, Maritime and Aviation Conference. Finally, December will feature the Business of IP Asia Forum and Chill 11.

*Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Photo Download: https://bit.ly/3DrR5AI
Book Fair video playlist: https://bit.ly/3Q580Ay

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Should members of the press have any enquiries, please contact:

Hong Kong Book Fair
Yuan Tung Financial Relations:
Anson Wong, Tel: +852 3428 3413, Email: awong@yuantung.com.hk
Salina Cheng, Tel: +852 3428 5691, Email: salcheng@yuantung.com.hk
Agnes Yiu, Tel: +852 3428 5690, Email: ayiu@yuantung.com.hk

HKTDC's Communications & Public Affairs Department:
Katy Wong, Tel: +852 2584 4524, Email: katy.ky.wong@hktdc.org
Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org
Sunny Ng, Tel: +852 2584 4357, Email: sunny.sl.ng@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC's Communications & Public Affairs Department:
Kate Chan, Tel: +852 2584 4239, Email: kate.hy.chan@hktdc.org

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Partners with SpiceJet to Deliver a Seamless Customer Experience

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jul 25, 2023 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, announced its partnership with SpiceJet, one of India's premier airlines. This strategic collaboration will empower SpiceJet to enhance its customer experience by leveraging CleverTap's advanced technology to deliver personalized and contextual communication across its web and mobile channels.

As a prominent player in the airline industry, SpiceJet is dedicated to providing exceptional services and experiences to its customers. With CleverTap onboard, SpiceJet aims to take its customer engagement to new heights, ensuring every interaction is meaningful and tailored to individual preferences.

CleverTap's robust platform offers an array of cutting-edge features designed to optimize customer engagement. By harnessing CleverTap's capabilities, SpiceJet will be able to analyze customer data, create comprehensive user profiles, and deliver engaging experiences thus maximizing the lifetime value of their customers. This personalized approach will not only enhance customer satisfaction but also foster long-term loyalty.

"At SpiceJet, our foremost commitment is to provide our customers with the finest personalized experience," said Debojo Maharshi, Chief Business Officer at SpiceJet. "Our collaboration with CleverTap will further enhance this objective. By joining forces, we take a remarkable stride forward in enhancing customer engagement and retention. With CleverTap's assistance, we can now deliver timely and precisely targeted communication to our passengers, ensuring that their journey with us remains seamless and unforgettable."

CleverTap's advanced customer analytics, personalization and orchestration capabilities will enable SpiceJet to send passengers personalized notifications, updates, and offers, keeping them informed and engaged at every stage. Whether it's flight information, exclusive promotions, or personalized recommendations, customers can expect a truly meaningful experience that caters to their unique preferences and needs.

"We are thrilled to be partnering with SpiceJet, a leading airline that shares our commitment to delivering exceptional customer experiences," said Sidharth Malik, CEO at CleverTap. "Our platform will help SpiceJet deliver personalized and contextual communication, ultimately maximizing the brand's customer lifetime value. Our AI-driven hyper-personalized insights will help SpiceJet gain a deeper understanding of their user base, further solidifying their brand-to-customer relationship."

The partnership between CleverTap and SpiceJet signifies a significant step forward in revolutionizing customer engagement within the airline industry. By leveraging CleverTap's state-of-the-art technology, SpiceJet will deliver seamless, personalized, and contextual communication, setting new standards for customer experiences in the aviation sector.

About CleverTap

CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant Archetype
+91 95901 11798
ipshita.balu@archetype.co

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Feeling Uneasy for No Reason? Trust Your Gut With LAC

SINGAPORE, Jul 24, 2023 – (ACN Newswire) – Ever had days where you felt extremely tired after a long day's work, yet suffer from insomnia? How about a gassy and bloated stomach, unexplained skin issues like eczema and rosacea, especially after eating a particular type of food?

You may have a gut feeling that something doesn't feel right within the body, and you might just be right – an unhealthy gut health could possibly be the underlying issue to all of these sporadic, random outbreaks that you cannot find an explanation for.

While gut issues are something that is not widely discussed, one would be surprised that as many as 10 percent of Singaporeans are suffering from Irritable Bowel Syndrome, a chronic issue that is a typical manifestation of poor gut health. What is more concerning is that while gut health is an important factor to maintain overall health, only 16% of Singaporeans are more likely to focus on consuming digestive health supplements.

Persistent issues that seem trivial and insignificant, such as itchy skin, with or without the onset of eczema, along with chronic fatigue, could also spell liver issues. Contrary to popular belief, poor liver function does not just affect those who consume alcohol. Excessive consumption of fatty foods and even long term medication can also stress and burden the liver, weakening its functions and increasing the risk of liver disease.

LAC, Leader in Antioxidative Control, would like to drive home the importance of gut and liver health through LAC Probiotic Complex 25 Billion CFUs and LAC Activated Liver Protector.

Both products are made with scientifically proven blends of vitamins and minerals to boost the gut and liver health. The LAC Probiotic Complex contains six strains of Lactobacillus and Bifidobacterium probiotics, the "friendly bacteria" that are important within the human body to maintain a healthy digestive tract.

The LAC Activated Liver Protector, on the other hand, contains a blend of Traditional Chinese Medicinal herbs that can prevent and relieve fatty liver, promote healthy liver function and lower bad blood lipid levels.

Together, both supplements work together to provide support for digestive discomfort and nourishing your gut health from within, encouraging individuals to develop mindful habits of building and maintaining a strong and healthy gut.

About LAC Global

Headquartered in Singapore, LAC Global is one of Asia's largest speciality retailers in nutritional supplements, vitamins, minerals, herbal, and other speciality supplements in Anti-ageing and Beauty, Immunity, Weight Management, Sports Nutrition, and Energy.

The Company owns the LAC brand, short for Leader in Antioxidative Control(TM), a leading health and wellness supplement brand with a global presence. Since its founding, LAC has embarked on a pioneering journey to develop scientifically based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC's reach includes Singapore, Malaysia, Taiwan, Philippines, China, Japan, Vietnam, Myanmar, USA, Central & South Americas, and the Middle East. Currently, there are more than 220 LAC branded stores in Singapore, Malaysia, Philippines and Taiwan ROC. LAC stringently sources ingredients from around the globe, such as USA, Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with the most specialised partners in developing and manufacturing health solutions.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest.

Website: LAC.sg
Instagram: @LACGlobalSingapore
Facebook: @LACGlobalSingapore

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Society Pass Inc’s (Nasdaq: SOPA) Travel Subsidiary, NusaTrip Inc, Acquires IATA-licensed Vietnam International Travel and Service JSC; Acquisition Adds Approximately US$2 million in GMV to NusaTrip Revenue Base

● NusaTrip Inc acquires first IATA-licensed travel agency out of Indonesia; creates beginnings of regional online travel platform in SEA

● The acquisition of Vietnam International Travel and Service JSC onboards approximately US$2 million of in GMV to NusaTrip Revenue Base

Jakarta, July 20, 2023 – (ACN Newswire) – NusaTrip Inc (“NusaTrip”), the online retail arm of Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces that it has acquired Vietnam International Travel and Service JSC (“VIT”), a IATA-licensed, full-service travel agency focused on marketing to the Vietnam inbound and outbound segments.

NusaTrip previously acquired VLeisure, Vietnam’s leading provider of hotel management and payment solutions, in April 2023. Patrick Soetanto, NusaTrip CEO, comments on the acquisition, “VIT is the first IATA-licensed travel acquisition we have made outside of Indonesia. Our business plan calls for acquisitions of other IATA-licensed travel agencies throughout Asia Pacific in 2023, including Philippines, Thailand, Singapore, Malaysia, Hong Kong, China, India and UAE, as we position NusaTrip to be the premier travel hub in SEA. According to Phocuswright, gross bookings in SEA by 2025 will reach 94% of the record 2019 level and digital transformation will accelerate rapidly across SEA, with online bookings more than doubling between 2022 and 2025. Effectively, the region has reverted back to pre-pandemic levels. We are growing NusaTrip at the opportune time.”

Founded in Vietnam since 2016, VIT operates inbound and outbound ticketing businesses targeted at corporate and travel tour segments. Nguyen Ngoc Minh, Founder and Managing Director of VIT, explains his rationale for selling to NusaTrip, “SoPa and NusaTrip are known leaders in the SEA and Vietnamese e-commerce and travel sectors. I am proud to sell VIT to NusaTrip as I know NusaTrip will greatly expand VIT’s business here in Vietnam. I wish both SoPa and NusaTrip the best luck going forward.”

Le Phan, NusaTrip Managing Director and VLeisure Founder, adds, “I am especially excited about this acquisition as it will only add to the breadth and depth of NusaTrip and VLeisure’s product offering in Vietnam. Statista projects the Vietnam travel market to reach US$3.0 billion in 2023. Total market size is expected to reach US$4.2 billion by 2027, reflecting an annual growth rate of 8.8%. We intend to leverage VIT’s strong presence in the corporate and tour markets here in Vietnam to drive strong revenue growth for NusaTrip in 2023.”

The Vietnam economy is the 5th largest in SEA and 34th largest in the world with a 2023 nominal gross domestic product of US$449 billion. The World Bank forecasts Vietnam’s economy to grow by 6.3 percent and 6.4% in 2023 and 2024, respectively, after a robust 8 percent in 2022.

About Society Pass Inc.

Founded in 2018 as a data-driven loyalty, fintech and e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Angeles, Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 6 interconnected verticals (loyalty, digital media, travel, telecoms, lifestyle, and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories throughout SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

SoPa acquires fast growing e-commerce companies and expands its user base across a robust product and service ecosystem. SoPa integrates these complementary businesses through its signature Society Pass fintech platform and circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to launch broadly at the beginning of 2023. Society Pass loyalty program members earn and redeem Society Points and receive personalised promotions based on SoPa’s data capabilities and understanding of consumer shopping behaviour. SoPa has amassed more than 3.3 million registered consumers and over 650,000 registered merchants and brands. It has invested 2+ years building proprietary IT architecture to effectively scale and support its consumers, merchants, and acquisitions.

Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Group, a Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTrip, a leading Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading provider of hotel management and payment solutions; Gorilla Global, a Singapore-based, mobile network operator; Leflair.com, Vietnam’s leading lifestyle e-commerce platform; and Pushkart.ph, a popular grocery delivery company in Philippines.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

Twitter at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

Cautionary Note Concerning Forward-Looking Statements

This press release may include “forward-looking statements,” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact included in this press release are forward-looking statements. When used in this press release, words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to us or our management team, identify forward-looking statements. Such forward-looking statements are based on the beliefs of management, as well as assumptions made by, and information currently available to, the Company’s management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the SEC as well as anticipated sales growth in Indonesia and the growth of the Indonesian economy. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are qualified in their entirety by this paragraph. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including those set forth in the Risk Factors section of the Company’s registration statement and prospectus relating to the Company’s initial public offering filed with the SEC. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Media Contacts:

Rokas Sidlauskas

Chief Marketing Officer

rokas@thesocietypass.com

Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks open

HONG KONG, Jul 20, 2023 – (ACN Newswire) – The 33rd HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), opened at the Hong Kong Convention and Exhibition Centre (HKCEC) and will run until 25 July. The 6th Hong Kong Sports and Leisure Expo and the 3rd World of Snacks are being held concurrently with the Book Fair. Visitors can enjoy all three events with a single ticket, making it a must-visit summer attraction.

Mr Chan Kwok-ki, Chief Secretary for Administration of the HKSAR, attended the cocktail reception
as the guest of honour to mark the opening of the Hong Kong Book Fair

The Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks feature close to
780 exhibitors from 36 countries and regions

World of Snacks features more than 1,200 popular treats from across the globe

Mr Chan Kwok-ki, Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR), co-hosted the cocktail reception, with Dr Peter K N Lam, Chairman of the HKTDC, and Ms Margaret Fong, Executive Director of the HKTDC.

Dr Lam said: "The Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks features close to 780 exhibitors from 36 countries and regions, serving as an important platform for the industry. They are also an ideal occasion for families to enjoy cultural and leisure activities. With the resumption of normal travel, renowned authors from Hong Kong, Mainland China, Taiwan and across the world will attend the Book Fair in-person to give talks. We hope many avid readers will attend the Fair and join us in promoting a culture and joy of reading."

The theme of this year's Book Fair is Children's and Young Adult Literature, with the tagline Reading the World: The Joy of Reading for Children and Youth, It aims to introduce visitors of all ages to authors and literary works from around the world in this genre, widening their horizons and igniting their imagination. More than 600 cultural activities and seminars take place on-site and off-site, featuring a plethora of distinguished authors sharing their many insights and stories.

Writers exhibition and Treasures of Lingnan Culture on display at Art Gallery

The Art Gallery is a popular session of the Book Fair, featuring two major exhibitions this year: Children's and Young Adult Literature Writers and Treasures of Lingnan Culture. The exhibition showcases selected works and priceless collections of nine writers, including A Nong, Chau Mat-mat, Wei Ya, Sun Wai-ling, Leong Monk-fung, Poon Ming-chu, Poon Kam-ying, and the late Quenby Fung and Ho Tsz.

Wei Ya will kick off the Theme of the Year seminar series on Friday, 21 July, which aims to reconnect fairgoers with the innocence of childhood. Later that same day, Poon Kam-ying and Poon Ming-chu will discuss the various genres of children's literature. A Nong, Chau Mat-mat, and Sun Wai-ling will analyse the importance of children's books to children in a seminar titled "The Timelessness of Children's Literature". On Saturday, 22 July, A Nong will speak about his past works in "Looking Back". On Sunday, 23 July, Carmen Ho, daughter of Ho Tsz, will engage in conversation with primary school principal Chan Shui-leung in a seminar titled "The Footprints of Growth – A taste of Ho Tsz's Story". The same day, Quenby Fung's close friends Justine Woo and Joanne Chan will speak about her work at a seminar titled "The Classics of Quenby".

The Treasures of Lingnan Culture exhibition showcases calligraphy works, paintings of the Lingnan School and Canton porcelain. Partner organisations include the Ling Ngai Art Association and Hong Kong Calligraphers' Association. Supported by the Create Hong Kong# (CreateHK) of the Government of the HKSAR, interactive installations are mounted to enhance visitors' experience and understanding of Lingnan culture. A special corner has been set up to celebrate the life of Wong Fei-hung, a prominent figure in Lingnan culture, which features books, martial arts magazines, film programme booklets and photos, among other collectibles.

In line with the Art Gallery theme, the Guangdong Province in Mainland China Pavilion highlights Lingnan in its design concept of "Fragrance of Cantonese Books and the Happiness of Reading", weaving the story of the people and culture of Lingnan into its showcase. The Inner Mongolia Autonomous Region showcases children's literary works and other cultural and creative products from the region. In addition, the pavilion also features artistic performances and photography exhibition with Inner Mongolian characteristics as well as its intangible cultural heritage, such as horsehead fiddles, erhus, saddles and horse equipment.

Brand-new World of Art & Culture zone to facilitate cultural exchange

The newly established World of Art & Culture zone, sponsored by CreateHK# and curated by a Hong Kong design team, depicts literature and cultural arts related to youth from close to 30 countries and regions, including France, Hungary, Korea, Kuwait, Mexico, Switzerland and more. Visitors can attend a variety of activities on-site, including A French rendez-vous through a fun speak-dating game by representatives of Alliance Francaise de Hong Kong and "The Little Prince" handicraft workshop.

Exploring creative journeys of writers at Eight Seminar Series

The Eight Seminar Series once again returns to the Book Fair, covering a diverse range of topics, such as Renowned Writers, English and International Reading, Children and Youth Reading, and Personal Development and Spiritual.

In partnership with Ming Pao and Yazhou Zhoukan, the HKTDC is again organising the Renowned Writers Seminar Series, hosted by leading Chinese-language authors. For the English and International Reading Seminar Series, renowned children's book authors include Jesse Q Sutanto, Theadora Whittington, Jane Houng, Libby Lam, Winston Chu, a lawyer with profound knowledge of Chinese and foreign poetry, and Mark O'Neill, an expert on Chinese history, who will share his story in Hong Kong and the appeal of Hong Kong to foreigners in terms of living and working. For more details on the seminars and the speaker line-up, please visit: https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.

The fun experiences of Sports and Leisure Expo

The Hong Kong Sports and Leisure Expo features eight thematic zones including Sports Hub, Outdoor Adventure, Health & Fitness and Board Games to provide an exciting experience to visitors.

The Sports Hub zone offers fun activities free of charge, including a 1:1 "Golden Sixty" Horse Sculpture presented by the Hong Kong Jockey Club, with Ellis Wong Chi Wang sharing his journey of becoming an apprentice jockey. A 4-metre-high mobile rope net, interactive boxing sandbag, a VR rowing boat experience and skateboarding trial classes are among the other offerings.

The Japan National Tourism Organization (JNTO) and 14 Japanese prefectures and cities have teamed up to form a Japan Pavilion promoting the country's attractions and culture. Events introduced different Japanese tourist spots, including "Visit Gifu by JR Trains!", "Japan – San'in Sanyo Area Sightseeing Guide" and "Discover Tokushima Japan", while tomorrow the pavilion will feature a Japanese traditional karate performance.

A number of exciting activities have been lined up during the Fair, including a preview of the 2023 IFBB Hong Kong Fitness Awards Charity Open Championship, artistic gymnastics, self-defence demonstration, Hong Kong eco-tourism tips and fishing for parents and children. Hong Kong mountaineer Tsang Chi-sing will share his experience of volcano hikes in Indonesia, among other scheduled events, while Cheng Kam Hing, a member of Hong Kong's 3×3 basketball team, will discuss the rise of this new sport.

World of Snacks offers delicacies from around the world

The World of Snacks features six thematic zones – Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party Time and Snack Bar – gathering more than 1,200 popular treats from across the globe. There are workshops and activities on-site, including tasting sessions, introduction of summer speciality ice pop and hand-brewed coffee with Zen concept combined with meditation.

Visitors can purchase e-tickets with Book Fair ticketing partner AlipayHK App and Alipay App or Octopus at the entrance's toll booths. To ensure an even flow of visitors throughout the day, morning admission tickets and a special re-entry promotion are available. All ticketing details can be found below.

#Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

HKTDC Media Room: http://mediaroom.hktdc.com
Photos of the exhibits, key speakers and other Book Fair highlights can be found at: https://bit.ly/43qHWCZ
Photo Download: https://bit.ly/44zqn58

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.

Media enquiries
Should members of the press have any enquiries, please contact:

Hong Kong Book Fair
Yuan Tung Financial Relations:
Anson Wong, Tel: +852 3428 3413, Email: awong@yuantung.com.hk
Salina Cheng, Tel: +852 3428 5691, Email: salcheng@yuantung.com.hk
Agnes Yiu, Tel: +852 3428 5690, Email: ayiu@yuantung.com.hk

HKTDC's Communications & Public Affairs Department:
Katy Wong, Tel: +852 2584 4524, Email: katy.ky.wong@hktdc.org
Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org
Sunny Ng, Tel: +852 2584 4357, Email: sunny.sl.ng@hktdc.org

Hong Kong Sports and Leisure Expo, World of Snacks
HKTDC's Communications & Public Affairs Department:
Kate Chan, Tel: +852 2584 4239, Email: kate.hy.chan@hktdc.org

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

LAC Taut(R) Radiance+ Premium Collagen Mask and LAC(R) BrainSpeed: Supplements That Work for The Busy Women

SINGAPORE, Jul 18, 2023 – (ACN Newswire) – In this fast moving society, there seems to be a never ending list of things to do – juggling work, housework, family and children. When the going gets tough, and the clock feels like it is being set to fast-forward, it is almost natural to take time off to care for ourselves.

Maintaining better health from the inside out should be the priority of a busy woman, and it should not be a time-consuming, cumbersome process. LAC, the Leader in Antioxidative Control(TM), introduces its LAC Taut(R) Radiance+ Premium Collagen Mask and LAC(R) BrainSpeed. The fast-acting, efficient formulas of these products not only nourishes a busy woman skin deep, but also nutrifies the brains, improving focus and concentration for the hectic everyday-life.

LAC Taut(R) Radiance+ Premium Collagen Mask

The LAC Taut(R) Radiance+ Premium Collagen Mask is not only a luxurious and high-intensity treat for tired, dehydrated skin, its premium collagen-enriched essence is set to rejuvenate skin textures within a mere seven to ten minutes. Specially formulated with a unique and concentrated blend of hydrolyzed collagen, squalane, hyaluronic acid and antioxidants, skin instantly feels velvety smooth, supple and lifted.

LAC(R) BrainSpeed

Managing multiple roles often causes us to lose focus and concentration. Also, as we age, so do our brains.

LAC(R) BrainSpeed invigorates the brain for optimal mental performance with its advanced brain formula. Made with nourishing ingredients containing Ginkgo leaf extract with 24% Ginkgo flavone glycosides and Vitamin B3, BrainSpeed is the perfect supplement to energise the brain by promoting blood and oxygen circulation.

Fast-acting and effective, this energising formula is packaged into caplets. With only a simple step added to our daily regime, BrainSpeed helps the busiest women reduce instances of forgetfulness, promotes ability to cope with mental stress and healthy mood balance, allowing them to take on the world.

About LAC Global

Headquartered in Singapore, LAC Global is one of Asia's largest speciality retailers in nutritional supplements, vitamins, minerals, herbal, and other speciality supplements in Anti-ageing and Beauty, Immunity, Weight Management, Sports Nutrition, and Energy.

The Company owns the LAC brand, short for Leader in Antioxidative Control(TM), a leading health and wellness supplement brand with a global presence. Since its founding, LAC has embarked on a pioneering journey to develop scientifically based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC's reach includes Singapore, Malaysia, Taiwan, Philippines, China, Japan, Vietnam, Myanmar, USA, Central & South Americas, and the Middle East. Currently, there are more than 220 LAC branded stores in Singapore, Malaysia, Philippines and Taiwan ROC. LAC stringently sources ingredients from around the globe, such as USA, Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with the most specialised partners in developing and manufacturing health solutions.

Its other brands include Xndo Food For Health. LAC Global is dedicated to ensuring consumers stay well, and live life to the fullest.

Website: LAC.sg
Instagram: @LACGlobalSingapore
Facebook: @LACGlobalSingapore

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

A Resounding Success at the 2-Day Retail & E-commerce Summit Asia

MANILA, Jul 18, 2023 – (ACN Newswire) – In a noteworthy feat, rockbird media organized a resounding success with its esteemed 2-day event, the Retail & E-commerce Summit Asia: Scaling Digital Strategies Towards Growth, held on July 12-13, 2023, at the Shangri-La The Fort, BGC. The summit drew industry leaders and pioneers from across the region to forge a brighter, more prosperous future for retail and e-commerce sectors.

This trailblazing summit served as a dynamic platform that fostered connections among business industries, facilitating the exchange of cutting-edge strategies to propel their success to unparalleled heights in the ever-evolving market.

The 2-day-event witnessed an impressive gathering of over 155 attendees on Day 1 and 124 on Day 2 including prominent industry leaders, including the esteemed CMO, CEO, COO, VP, Director, Head, Managers and Marketing Executives. The occasion was enriched by the presence of 25 thought-provoking speakers who shared their invaluable insights across various industries. Additionally, the event garnered support from 7 media partners, as well as esteemed brands and sponsors that played a crucial role in making this event a resounding success. Special thanks go to our valued sponsors, including Shopify Plus, Clevertap, Dotdigital, Braze, VTEX, Lexer, Rush, Inquiro, Digimind, Vinculum, Gcash, and Una Cash, whose unwavering support made this event possible.

Keep yourself informed about all the latest event updates by staying connected with us through our website, https://rockbirdmedia.com/. For more exciting news and updates, don't forget to follow us on LinkedIn at www.linkedin.com/company/14633772/admin/feed/posts/. We look forward to keeping you informed and engaged!

About Rockbird media

Rockbird media is an international business media company that produces B2B events and offers business solutions.

Whether it is through online media and content, must-have business intelligence and analytics, effective networking, and partnering solutions, we help businesses and professionals learn more about the latest trends, and know more about their customers, peers, and competition, to make that decision that allows them to grow.

For press-related concerns, please contact:
Imee Mariano
Marketing Department
im.mariano@rockbirdmedia.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Think Business, Think Hong Kong concluded successfully

BANGKOK, Jul 17, 2023 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC), the signature promotion event in Bangkok, Think Business, Think Hong Kong (TBTHK), on 13-14 July received an enthusiastic response from Thai government officials and business leaders.

Think Business, Think Hong Kong in Bangkok, organised by the HKTDC, received enthusiastic response
from Thai government and business leaders, attracting over 2,000 buyers from 8 ASEAN countries,
including their local chambers and associations

The exclusive Hong Kong Night Cocktail Reception was held on the first day of the event, for Thai,
ASEAN and Hong Kong business leaders to network and explore business opportunities

Smart City Consortium of Hong Kong and Digital Economy Promotion Agency of Thailand signed a
memorandum of understanding on the first day. The two parties will deepen smart city development
cooperation through a series of promotional campaigns

The two-day event attracted more than 2,000 buyers from 8 ASEAN countries, including their local chambers and associations, underscoring their interest in leveraging Hong Kong as a gateway to expand their business worldwide. This signature promotion event showcased Hong Kong's strengths and highlighted the city's latest developments and quality products and services, while demonstrating its role as a leading international business hub.

The exclusive Hong Kong Night Cocktail Reception held on the first day of the event brought together Thai, ASEAN and Hong Kong business leaders to network and explore business opportunities. Dr Peter K N Lam, HKTDC Chairman, opened the event, with Mr Algernon Yau, Secretary for Commerce and Economic Development of the Government of the Hong Kong Special Administrative Region, and Dr Chadchart Sittipunt, Governor of Bangkok, delivering speeches.

Dr Lam said: "We bring to Bangkok this time a focus on lifestyle. We also have experts sharing insights on e-commerce, sustainability and ESG and the future of retail at a series of Trade Talks, all topics of interest to Thai businesses and in line with Thailand's BCG growth strategy. Hong Kong's position as the gateway between the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and ASEAN, both fast-growing areas, provide many opportunities for Thai businesses and reinforce Hong Kong-Thailand economic ties."

Mr. Yau said that the ties between Hong Kong and Thailand have flourished over the years, fostering a robust partnership that has propelled mutual growth. Mr Yau highlighted Hong Kong's strengths in business under the one country, two systems principle: "By capitalising on our unique strengths, Hong Kong connects global investors with promising projects along the Belt and Road, while at the same time fostering collaboration and innovation within the Guangdong-Hong Kong-Macao Greater Bay Area."

Dr Sittipunt said: "Bangkok and Hong Kong are undoubtedly two thriving cities in Asia, each with its unique strengths and advantages. I would like to emphasise that our true potential lies in working together. By pooling our strengths, expertise, and resources, be it from the government, public or private sectors, we can create more opportunities and foster a business ecosystem that attracts investments, drives innovation and supports emerging industries in our region."

Thai companies sourced new and innovative quality lifestyle products and services from 120 Hong Kong exhibitors at the TBTHK Trade Expo. The Expo featured products and services from a wide range of sectors in fashion & lifestyle, health & wellness, home & living, toys & gadgets and smart city solutions, over 80% of which were new to the Thai market.

It was the first time for Hong Kong exhibitor EDIT & EDITECTURE to join TBTHK, which marked their debut in the Thai market. Ms Jacqueline Chak, Co-founder and Director of the company, which focuses on sustainable interior and architecture projects, said they joined the event to explore networking opportunities and find potential partners. "The result of the event has honestly exceeded our expectations. We see a lot of interest in what we do, even those outside of the design industry, like makeup and construction. An attendee said that they have been following us from overseas, but never reached out due to the high shipping expenses. It's nice to know that we can finally come here and do business directly in Thailand."

B. DUCK, the Hong Kong original brand and one of the largest domestic character IPs in Mainland China, also joined the event. Ms Rossukhon Lertvilai, Marketing Manager, said: "There are a lot of people who showed interest in our brand. We're looking for new partners and new opportunities in Thailand."

Central Food Retail Company Limited is the leading supermarket chain in Thailand operating since 1996. The company's Head of Sales and Product Development, Ms Maythinee Surapatatna said: "This is my first time joining an event like this and I find the Expo very impressive. As a buyer, I'm looking for ways to produce supplements products and it's not easy to find suppliers in Thailand, so I'm happy for this opportunity. Attending these events, I've found potential partners."

Riding on the Trade Expo, a series of Trade Talks was held, covering retail technology, licensing opportunities, e-commerce and cross-border logistics as well as sustainability & ESG. Experts from renowned retail groups, associations and innovative companies shared their market insights during the two-day event.

During the session of Innovating the Future of Retail – Empowering Business with Technology, one of the speakers Mr Anson Balley, Head of Consumer & Retail, APAC of KPMG China, pointed out that artificial intelligence (AI) will become the most disruptive technology. However, areas such as IoT security, virtual events, digital twins, sustainable fashion and packaging will be the next generation of companies.

"Everything is going to be connected in the future. So, if we look at IoT devices, in the next 2 years, there will be nearly 31 billion connected devices. So, everything will be connected like never before."

To highlight Hong Kong's dynamic lifestyle and wide variety of design-led products and fashion, the HKTDC partnered with Hong Kong-linked merchants and restaurants in Bangkok to stage a citywide promotion, providing Thai consumers with a range of promotional offers until the end of July. Participating merchants include well-known brands, such as Kam's Roast, Maxim's, City Chain and more. In collaboration with LINE MAN, the leading online food delivery platform in Thailand, select Hong Kong-style restaurants have exclusive dining offers until the end of the month as well.

Website
– Think Business, Think Hong Kong: https://www.thinkbusinessthinkhk.com/bangkok2023/en
– Trade Talks Programme: https://www.thinkbusinessthinkhk.com/bangkok2023/en/programe/trade_talk_programme.html
– Photo download: https://rb.gy/66ciw

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
For enquiries please contact:
Midas Communications International Co., Ltd.
Nawaporn Rojarayanont, Tel: 097-250-1603, Email: nawaporn@midas-pr.com
Wanrawee Kongkraphan, Tel: 088-887-9718, Email: namtarn@midas-pr.com

HKTDC's Communications & Public Affairs Department:
Janet Chan, Tel: +852 2584 4369, Email: janet.ch.chan@hktdc.org
Agnes Wat, Tel: +852 2584 4554, Email: agnes.ky.wat@hktdc.org

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Yowie Chocolate Celebrate Culinary Arts Month with First Ever Cake Decorating Contest

CHICAGO, IL, Jul 14, 2023 – (ACN Newswire) – To celebrate Culinary Arts Month, Yowie Group, the Surprise Inside Chocolate company, invites bakers in the United States and Australia to participate in their first-ever Cake Decorating Contest! Culinary arts are all about making food look beautiful and this is a chance for professional and amateur bakers alike to showcase their talent, creativity, and love for Yowie through their passion for cake decorating!

Not a cake fan? Any Yowie inspired treat, from cookies to popsicles, will be accepted. Take inspiration from the Yowie characters themselves or from any of the adorable baby animals included in the latest series. The goal is to be creative and have fun!

What is a Yowie?

The surprise-inside chocolate treat is sustainably sourced, Rainforest Alliance Certified, and contains no GMOs, palm oil, gluten, or nuts. Plus, each Yowie features an endangered animal collectible figurine and a leaflet to help kids learn about the animal. The word "Yowie" is what Australians call Bigfoot or Sasquatch. There are six bigfoot characters: Rumble, Boof, Squish, Nap, Ditty and Crag. Each Yowie is responsible for protecting a different animal habitat.

How to Enter:
Participation is open to all baking enthusiasts, professional pastry chefs, and creative souls who can work magic with fondant and buttercream! To enter the contest, simply follow these steps:
Design and create your Yowie inspired masterpiece.
Upload a picture or video of your completed creation to Yowie's Facebook page.
Enjoy your delicious treat and wait for the winner to be announced on August 9th.

Prizes:
Not only will the winner's decorating talents be shared with thousands via Yowie's social channels, but they will also receive an entire case of Yowie chocolates! It's the perfect supplement to your Yowie inspired creation at your next summer party!

Judging Criteria:
Our Yowie expert judges will evaluate each cake based on the following criteria:
– Creativity and originality of the design
– Skill and technique demonstrated in the cake decoration
– Overall presentation, including color scheme, texture, and visual appeal

Where are Yowie chocolates?

For inspiration (or just to eat!) Yowie can be found in more than 30,000 retail outlets across the United States, including Walmart, Walgreens, 7Eleven, Albertson's, Meijer, SuperValu, Giant Eagle, H-E-B, Food Lion, Casey's, Circle K and many more and across Australia including Woolworth's, IGA, Big W, The Reject Shop, Kmart. You can also check the store locator on YowieWorld.com to find a nearby store or learn more about Yowie.

Contact:
Devin Mainville
devin@kmkmedia.com
(779) 221-3764

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com