Local Brands Unite to Celebrate Team Malaysia Youth All Girl Cheerleading Team’s Historic Gold Medal Victory

KUALA LUMPUR, June 10, 2024 – (ACN Newswire) – Presto, Malaysia’s First and Largest Loyalty E-commerce Aggregator, and OldTown White Coffee, Malaysia’s largest halal-certified kopitiam chain, joined hands in a spectacular Victory Celebration last Saturday to honor Team Malaysia Youth All Girl’s (TMYAG) historic achievement. The event, held at OldTown White Coffee’s Jaya One outlet, marked TMYAG’s remarkable journey from securing Malaysia’s first-ever Gold Medal at the ICU International Cheerleading Cup 2024 to their earlier Bronze Medal win at the ICU Junior World Cheerleading Championships 2024 in Orlando, Florida.

(Top row, 7th from left): Ms. Jaymee Tan Yee Ming, Vice President of the Cheerleading Association and Register of Malaysia (CHARM), and Ms. Prawn Cheng, Chief Merchandising and Marketing Officer of Presto, together with the Team Malaysia Youth All Girl (TMYAG).

The celebration brought together local brands and community members, including Presto’s brand partners such as Neucvr, a home-grown fashion brand, SAYS Energy Drink, a new lifestyle Energy Drink, and ButterCup, your next best friend for period care, all joining to celebrate the athletes’ success. These offerings served as tokens of appreciation and rewards for the athletes’ hard work and dedication.

“Today, we’ve brought our brand partners, who are local homegrown brands, together to showcase the power of community and corporate collaboration. By working together, we hope to inspire more young athletes and reinforce the importance of supporting local talent,” said Prawn Cheng, Chief Merchandising and Marketing Officer of Presto.

“Seeing such talent and passion from our local youth is truly inspiring. As a home-grown brand, we take immense pride in nurturing local talent and contributing to our community’s success. Being the main F&B provider for this celebration gave us a wonderful opportunity to support these amazing athletes and celebrate their achievements together with our community,” said Phan Tsui Suan, Head of Brand & Marketing of OldTown White Coffee.

By showcasing this collaboration, the event aimed to inspire more young athletes and emphasise the importance of community and corporate involvement in sports development. It not only celebrated TMYAG’s success but also promoted the value of supporting local talent and sports initiatives, reinforcing the belief that community support is crucial for nurturing future champions.

TMYAG’s journey from securing Malaysia’s first-ever cheerleading medal with a Bronze at the ICU Junior World Cheerleading Championships 2024 to achieving Gold at the ICU International Cheerleading Cup 2024 is a testament to their dedication and perseverance. Their success story is a shining example of what can be achieved with passion, hard work, and unwavering support from family and community.

The Victory Celebration, held at OldTown White Coffee’s Jaya One outlet, was a vibrant affair filled with joy and excitement. Attendees included the TMYAG athletes, coaches, the Cheerleading Association and Register of Malaysia (CHARM) Vice President, committee heads, advisors, parents, and brand partners of Presto.

Presto http://www.prestoconnect.io
OldTown White Coffee https://www.oldtown.com.my/

U.S. Polo Assn. Hosts Firenze Polo Tribute at Santa Croce Square, Florence To Celebrate Pitti Immagine Uomo 106th Edition

WEST PALM BEACH, FL & FLORENCE, ITALY, June 6, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its timeless, sporty Spring-Summer Collection 2025 from June 11-14 at Pitti Immagine Uomo 106th Edition at the historic Fortezza da Basso in Florence.

The Pitti Immagine show this June will be full of excitement and awash with a wave of energy. “Pitti Lemon” has been chosen as the theme for both the advertising campaign and the displays at the Fortezza, bringing to life all that is summery, sunny, and refreshing, very much like the U.S. Polo Assn. SS25 Collection.

THE EVENT

On Wednesday, June 12, U.S. Polo Assn. will be presenting a historic Firenze Polo Tribute at Santa Croce Square, a friendly but competitive arena-style match between the Italian and French National Teams. This is the very first time that a polo game will be played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) as well as the Municipality of Florence.

The momentous polo game will be preceded by the Calcio Storico Legends Match, which celebrates Florentine Tradition. The Calcio Storico Fiorentino is a combination of soccer, rugby, and wrestling that originated in 16th-century Florence and is played today in authentic costume in the Piazza Santa Croce, located directly in front of the Santa Croce church. A spectacular Florentine parade through Piazza della Signoria to the playing field will open the event. Once arriving at the Piazza Santa Croce, a significant ceremony will follow where the Magnifico Messere will be appointed. The evening will conclude with a private cocktail party following the games at Fondazione Zeffirelli headquarters in Piazza San Firenze.

The parade, the Calcio Storico Legends Match, and the Firenze Polo Tribute are open to the public.

U.S. Polo Assn. will outfit the polo players, kickers, and flag wavers with U.S. Polo Assn. polo shirts for the parade. Custom U.S. Polo Assn. performance team jerseys will be designed for both the Italian and French National Teams. Additionally, custom “Firenze Polo Tribute 2024” caps will also be given out to the thousands of sports fans who will attend.

THE PITTI SHOW

Join U.S. Polo Assn. from June 11-14 at Booth 32 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2025, celebrating the brand’s heritage in the sport of polo since 1890. See the collection in an immersive digital setting that brings to life the spirit of the Collection, which includes classic, sport-inspired apparel, shoes, bags, and accessories.

Media will be invited for meet and greets Wednesday, June 12 beginning at 10:30 a.m. Representing U.S. Polo Assn. will be J. Michael Prince, the President and CEO of USPA Global, the company that manages and oversees the $2.4 billion U.S. Polo Assn. brand across 190 countries, and Incom CEO Lorenzo Nencini. Incom is U.S. Polo Assn.’s Italian Apparel Licensee.

Prince, who will be receiving the Magnifico Messere recognition at the June 12 Santa Croce Procession, said, “It’s an incredible honor to be receiving the Magnifico Messere by the Florentines, and something I will cherish forever. I have always loved Florence and now my bond with this very special city only deepens.”

“I am delighted to again be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world with my outstanding partners Incom, Bonis, EastLab, and EuroTrade, who bring the very best of what our global brand has to offer to Europe,” added Prince. “U.S. Polo Assn. is proud to be hosting the historic Firenze Polo Tribute at Santa Croce in partnership with the City of Florence, the Italian and French Federations, and the historic Calcio Storico di Firenze. This Pitti week event is not to be missed.”

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini, as CEO, became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. Nencini served on the Pitti Immagine Board of Directors in 2023.

“We have managed to do something very unique, because polo, like Calcio Fiorentino, has ancient roots and similarities. Being able to bring these two sports together here in Florence is something extraordinary, thanks to Calcio Storico and the city of Florence,” said Nencini. “During the time of Pitti Uomo, the FISE, FFS and U.S. Polo Assn. are now guests of one of the most beautiful squares in the world, Santa Croce. While polo is played in prestigious locations, never in such an important historic city center like Florence. Both games will be spectacular events to watch.”

“I’d like to thank everyone involved. All this was possible due to the shared vision of the many people who wanted this event to be a reality,” he added.

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

On the sport side, guests include Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also, Michele Pierguidi, President of Calcio Storico di Firenze, Gianluca Lapi, an icon of Florentine Calcio Storico, and players Dario Bordoni (Rossi), Arno Di Puccio (Bianchi), Antonio Marcelli (Azzurri), and Francesco Manzella (Verdi), heroes of the marketing campaign created for the event. Representatives of the Municipality of Florence will also be on hand.

THE COLLECTIONS:

U.S. Polo Assn. Men’s and Women’s SS25 Collection of apparel, presented by Incom, highlights timeless Spring and Summer styles, in a sophisticated neutral color palette. Washed red, white, and blue colors with denim tones give a fresh new look to the classic Americana style that is U.S. Polo Assn. Pops of color enhance the bright, summer mood of this amazing Collection. SS25 presents Premium, Tailored, and Heritage capsules.

The Premium capsule features jackets, trousers, and overshirts to be worn mixed with light knitwear and polo shirts in light crepe cotton, Supima cotton, and hemp jersey, which is then mineral garment dyed with vegetable dyes. Tailored represents artfully crafted apparel for Spring and Summer, such as cotton-linen mélange jackets with a comfortable fit for a more modern look. Dresses are created in soft silhouettes and blazers, trousers, and shorts in linen fabric makeup suits for daywear. Complete the look with lightweight shirts available in all the season’s freshest colors. Finally, the Heritage capsule, inspired by the sport of polo, showcases the soul of the U.S. Polo Assn. brand with natural and bright tones to wear in the height of summer. Crochet details, stripes, and signature prints along with beautiful beading, and hand-embroidered logos adorn this capsule.

The U.S. Polo Assn. Footwear Collection for SS25 is presented by Bonis. The mood of this collection reflects the brand’s iconic, dynamic, and modern spirit. Drawing inspiration from the sport of polo and American tradition, while keeping an eye on contemporary trends, U.S. Polo Assn. presents four footwear trends. The legacy of retro sneakers is updated through an urban and sophisticated spirit in the “Inside Out” style, a contemporary shoe available in varieties of colors and materials. Innovative designs and functional details distinguish “Rubber Lifestyle,” a fashion trend that is sporty and stylish and a must-have for the busy lifestyle. “Summer Weavings” offers timeless elegance for the summer season through braided sandals and rope wedges with Mediterranean inspiration. Moccasins and sandals in leather, cotton, and denim take center stage in “Indie Taste,” a fashion trend that brings forth the bohemian spirit while retaining the signature U.S. Polo Assn. style.

U.S. Polo Assn. Men’s and Women’s Handbags for SS25 are presented by Eastlab and are synonymous with sporting elegance and timeless style. The new collection promises to captivate with its supreme totes and handbags, adorned with the classic double-horseman logo for an elegant finish. From formal to the beach, there are new and exciting styles for women and men. The Women’s Collection is enriched with casual and versatile bags with modern shapes and fine textures such as jacquard and leather, as well as convertible straps. A sporty attitude with a classic distinction describes the Men’s Collection. From casual to business, bags, and weekenders, there is a great mix of functionality and style. New to almost all backpack models will be the introduction of a practical water bottle pocket, supporting greater ecological awareness through the limited use of plastic. The Collection is proud to introduce exclusive Special Edition bags celebrating 135 years of U.S. Polo Assn. in three classic and iconic palettes of red, white, and blue.

U.S. Polo Assn. Watch & Jewelry SS25 Collection by EuroTrade is known for its sport-inspired, classic style that respects the brand’s history while always paying close attention to the themes of quality, sport, and authenticity. The new SS25 Watch Collection brings the softest leathers, classic shapes, and precious details like the velvet strap of the new Argo model and the colored baguette stones of Giselle. The new SS25 Jewelry collection offers a more vibrant and modern assortment with a wide variety of styles, like the bright colors of our new enamel collection Erin and Meghan, from timeless blue tones to pops of lime, fuchsia, and champagne. This Pitti, Eurotrade presents the “USPA Watch Collection Case”; this attractive and original showcase tool has been developed for the USPA apparel stores with the goal to give the customer a full view and U.S. Polo Assn. experience. The case can host from eight to 14 watches secured with a smart anti-theft device that allows the customer to try and touch the watches in-store.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A

Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

About Bonis S.P.A.

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com.

About Eastlab

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Western Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it.

EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

SOURCE: USPA Global Licensing Inc.

Unlocked – The Mobile & App Growth Summit Lands in Singapore

SINGAPORE, June 5, 2024 – (ACN Newswire) – Unlocked, the Mobile and App Growth Summit travels to Singapore on September 5, 2024. It is presented by Martechvibe, a global media outlet that focuses on marketing and CX industry summits.

Singapore leads the charge in the global digital transformation thanks to its tech-savvy populace and resilient infrastructure. The city-state experiences a surge in mobile usage, social media and dynamic shifts in consumer behaviour year-on-year. This underscores the critical need for inventive and impactful mobile app marketing strategies. What are the future trends, and how can marketers prepare for it?

The Unlocked – Mobile & App Growth Summit caters to mobile marketers, growth experts, productmarketers, and monetisation leaders, offering a platform to enhance their skills and elevate their brands.

The ecommerce sector has flourished due to heightened app usage among Singaporeans. Shopping platforms such as Shopee, Lazada, and Amazon dominate user activity, whiledelivery apps like Grab and FoodPanda capitalise on the surge in mobile usage for food and beverage orders.

Key sessions to attend:

Zero to Hero: Transforming Your Mobile Experience
Going Beyond Downloads – Formulating Habit-Forming Apps
Mastering IOS App Campaigns: Navigating Success with SKADNetwork
End-to-End Ad Fraud Management Handbook
The Power of Click-to-Subscribe
The Challenge of Personalisation In a Post-Tracking World

The speaker line-up includes Asha Gourinath, Regional Head of Growth-Performance Marketing & Media at Grab; Delphine, Director Qcom at foodpanda; Jeraldine Saw, Director eB2B Digital Marketing at The Coca-Cola Company; Dipti Khalate, Head of Growth APAC at Zalora;Gaurav Khanna, Head of Data Science at Tokopedia; Nikhil Vidyan, Group Head of Digital Marketing atNinja Van Group; Preeti Naini, VP Operations at Go City; Sudarshan Bala, Regional Marketing Director at Carousell Group; Tessa Kerk, Lead Creator Program at Socopely; Raji Senthilkumar, Head, Digital Platform at Standard Chartered; and Pablo D Cantu, Head of Product at Bitsmedia.

For more details and registration, visit Unlocked.

About Martechvibe

Martechvibe is a global digital magazine and authority on marketing technology and customer experience. It is theforemost voice on how enterprises, marketers, CX professionals and brands are adopting martech. With a pulse on the disruptions, regulations, challenges and enterprise goals of global players and legacy companies – the title taps into marketing leaders with a space to share, debate and inform the professional community. Since 2018, we have covered the evolution of martech, adtech and CX in this new era of marketing intelligence.

Media Contact:
Rajdatta Bekanalkar
Marketing Manager
Vibe Media Group
rajdatta@vibeprojects.com

[MEDIA ALERT] Fast Food Era – Is This The Demise of A Good Digestive Health?

SINGAPORE, June 3, 2024 – (ACN Newswire) – The fast-paced lifestyle of Singaporeans has led many to turn to fast food as a convenient dining choice. According to a 2018 Nielsen survey, it is revealed that 76% of Singaporeans choose fast food outlets for a speedy meal. In addition, about 55% of Singaporeans prefer to eat out on a weekly basis instead of home-cooked meals. Experts believe that the main appeal of fast food largely stems from the demands of their busy schedules and lifestyle changes apart from its affordability and convenience.

However, the increased consumption of fast food and takeaways has also led to a rise in digestive health issues among the population. In 2022, the global Digestives & Intestinal Remedies market reached US$18.79 billion, and the market is projected to reach a CAGR of around 2% by 2024.

To mark World Digestive Health Day on 29 May, LAC is dedicated to raise awareness of digestive health challenges faced by Singaporeans. Recognising the impact of dietary habits and lifestyle changes on digestive health, LAC offers targeted solutions aimed at supporting and optimising digestive functions, promoting better overall gut health.

With over 25 Billion CFUs of active probiotics and 12 strains of friendly bacteria, LAC Probiotic Complex 25 Billion CFU – Daily Support effectively maintains probiotic levels and boosts a healthy digestive system; promoting a balanced microbiome. In addition, it counterbalances poor dietary choices caused by the overconsumption of fast food.

Digestive issues can arise when the body lacks sufficient enzymes to break down food effectively. LAC’s GastroRX® Digest – Enzymes offers a solution to this problem. This specialised formula contains a blend of enzymes that work together to enhance the digestion and absorption of nutrients from complex foods. This can lead to improved nutrient intake, reduced digestive discomfort, and good overall digestive health.

Shopee’s logistics partners dispel concerns over monopoly allegations

JAKARTA, May 31, 2024 – (ACN Newswire) – Shopee’s logistics service partners have expressed their support for continued partnerships with the e-commerce company, citing the positive impact on their businesses and communities.

PT Tiki Lintas Nugraha Ekakurir, known as JNE, noted it had successfully collaborated with Shopee as a logistics partner for the past eight years. “Our strong relationship with Shopee is grounded in our joint commitment to developing the digital economy and integrating JNE’s logistics system with Shopee technology,” JNE SVP and Marketing Group Head Eri Palgunadi said.

Since 2016, the partnership has seen significant success, as the demand for logistics services driven by the increasing number of MSME players utilizing Shopee’s sales channels continues to surge. The 33-year-old company plans to continue working with Shopee, and remains committed to innovating its technology and services to support the growth of Indonesian MSMEs.

On May 28, the state-owned courier and logistics service company PT Pos Indonesia (PosID) awarded Shopee as Best Private Partner in a ceremony for partners who consistently support PosID’s work programs in the logistics sector.

Haris, PosIND’s Director of Financial Services Business, noted “As a postal operator, courier service provider, and logistics provider, we are proud to serve millions of Shopee users by connecting sellers to buyers in 514 cities and regions in Indonesia,” he said.

Previously, it was reported that the Business Competition Supervisory Commission (KPPU) suggested that Shopee deliberately discriminated by mass activating select delivery service companies on its seller dashboard.

The Chairman of the E-commerce Logistics Entrepreneurs Association (APLE), Sonny Harsono, offered a different take, explaining that the priority mechanism for couriers is part of a marketing strategy, not an attempt to monopolize. Furthermore, the techniques benefit consumers.

Sonny explained that from his observations, Shopee still provided courier service options in addition to those affiliated with the company. “Therefore, it does not meet the classification of monopoly or oligopoly,” he explained when contacted on Thursday (30/5/2024).

There are more than three courier services on the Shopee platform, leading Sonny to suspect a misinterpretation of the marketing pattern as a violation of healthy business competition regulations, as outlined in Law No. 5 of 1999. “Our concern is that the cross-selling or cross-promotion interpretation is being misunderstood as an attempt at monopolization. Furthermore, buyers can change their delivery provider after check-out,” he said.

“In our opinion, since Shopee still uses other logistics or courier providers, Shopee is merely utilizing marketing techniques to make services more attractive for the broader public.”

U.S. Polo Assn. Named Finalist as Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards

West Palm Beach, FL, May 23, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce the brand’s nomination as a finalist for Best Sports Licensed Brand at the prestigious 2024 Licensing International Excellence Awards. The high-profile event, which takes place annually in Las Vegas, honors brands who execute innovative and creative methods to market themselves around the globe.

Winners in 32 categories were selected from nearly 200 finalists by an expert global panel across 20 different countries and voted on by members of the licensing industry at large. With more than 800 entries received, U.S. Polo Assn. was among notable brands such as Formula 1, NASCAR, the NFL Players Association, 24H LE MANS, and Yale University in the category for Best Sports Licensed Brand.

“We are proud of U.S. Polo Assn.’s nomination for the Best Sport Licensed Brand as we continue to drive record growth for our global brand through strategic partnerships, award-winning global marketing and digital campaigns, and most importantly, elevating the consumer experience,” says J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. sport brand. “U.S. Polo Assn. is honored to be named alongside other industry leaders in the 2024 Licensing International Excellence Awards, and we congratulate the winner for their performance this year!”

U.S. Polo Assn. has demonstrated licensing excellence this past year by delivering a record $2.4 billion in global retail sales in 2023 and by its growth in 190 countries through 1,100 retail stores and thousands of wholesale locations and e-commerce. New and existing strategic stores around the world have been enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. The multi-billion-dollar sport brand also generated record e-commerce growth with some 50 brand sites in 20 languages and over 8 million social media followers. In addition, U.S. Polo Assn.’s landmark multi-year deal with ESPN has brought exposure to many of the premier polo championships in the world to a massive global audience. Finally, the USPA now owns the USPA National Polo Center (NPC) located in Palm Beach County, the sport’s premier destination in North America, with U.S. Polo Assn. as the lead sponsor.

“It’s an honor to be recognized as a finalist for the Best Sports Licensed Brand. I am extremely proud of our dedicated U.S. Polo Assn. team, whose consistent and innovative efforts enhance our brand’s presence and position for the continued success in the global market,” said Molly Robbins, SVP of Global Licensing and Business Development at USPA Global. “We are thrilled to stand alongside such esteemed licensing peers, and we remain committed to challenging ourselves on how we think, build, and elevate U.S. Polo Assn.”

This year’s Excellence Awards were held at the HyperX Arena in the Luxor on May 20, 2024, in Las Vegas to celebrate the best of the global licensing industry. Attending on behalf of U.S. Polo Assn. were Robbins and Shannon Stilson, VP of Sports Marketing and Media.

About U.S. Polo Assn. and USPA Global

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

Shaping a Green Future for Textile Industry- Aimer 2024 New Presentation of Seaweed Fiber Pajamas

BEIJING, May 20, 2024 – (ACN Newswire) – Environmental protection has become a common challenge of all humanity, as the global warming is worsening and natural resources are falling short. Aimer Group, a textile leader, presented its answer to this global issue with its practical actions and developed, with the exclusive technical support of the State Key Laboratory, the world’s high-end marine natural multi-functional underwear for the first time in May 2023. Thanks to its one-year technological accumulation, Aimer launched a newly upgraded seaweed fiber series overseas in 2024, leading the green revolution of the textile scene once again.

Seaweed fiber: a Double Guarantee of Both Environmental Protection and Health

Worldwide, as environmental protection has become a key part of corporate social responsibility, a growing number of consumers are going for sustainable and green products, driving the global textile industry towards a path of green development. Aimer Group, therefore, jumps on the bandwagon and utilizes the seaweed fiber to meet the needs of consumers for healthy and comfortable products, and to demonstrate its commitment and contribution to environmental protection efforts.

By propelling its industrial application of high yarn count seaweed fiber, Aimer Group looks to hugely enhance the quality and comfort of the fabrics, and demonstrate its leading position and technological strengths in the field of green textiles. What’s more, seaweed fiber pajamas features a pipeline of patented technologies, including glued clothes-making method, utility model patent for sleep wear, and edge-shrinkage structure patent, while strictly following four execution standards of AAA-level antibacterial function, anti-mite performance, breathability, and hyaluronic acid content, providing consumers with comprehensive health protection.

Market recognition: the Double Glory of Both Quality and Innovation

Seaweed fiber pajamas, thanks to its stellar quality and innovative design, has been awarded the title of “Designated Product at the Chinese Sleep Congress” and stood out in the International Awards of Golden Sleep 2023. Winning two Awards of the “Annual Selected Sleep Equipment of Better Sleep Choice” and “Annual Innovative Business Practice”, seaweed fiber pajamas has fully demonstrated its remarkable performance and innovative strength.

As quality sleep is crucial for our health and quality of life, Aimer strives to present better sleep from the healthy and comfortable seaweed fiber to more consumers. Since 2010, Aimer Group has been making inroads into overseas markets and bringing high-quality underwear to consumers across the globe. Specifically, the Group has seen its business presence in a great many overseas boutique shops, serving as a bridge to interact with overseas consumers. Seeking to showcase Aimer’s exquisite craftsmanship and unique design, these shops have also conveyed Aimer’s unwavering commitment to environmental protection and sustainable development.

Looking ahead to the future, Aimer Group will adhere to its environment efforts and innovative design to grow the textile industry in a green way; Besides, the Group, through its innovative technology, will produce more green and healthy products and services, and contribute to the sustainable development of our planet Earth by working with global partners.

Media Contact
Aimer
Tiffany Zhang
Email: aimermarketing@aimer.com.cn
Website: https://aimeronline.com/
Telephone: +86 19520498831

CleverTap’s 2024 Market Research Report Unveils that Brands Implementing Higher AI Adoption See 4x Boost in Conversions

San Francisco, Calif, & Mumbai, India, May 16, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its market research report on “The AI Edge in Customer Engagement”. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value.

The research conducted by CleverTap highlights insights from analyzing 42 global brands, running campaigns for millions of customers across more than 50 countries. The research participants included a broad spectrum of professionals, from technical specialists in AI to marketing strategists, including profiles like VPs, CMOs, Data Science leads, Product Managers, and Marketers.

The research study serves as a guide for brands navigating the implementation of AI. Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. This will involve brands needing to shift from using AI for operational efficiency to leveraging it for personalization, experimentation, and ultimately, strategic planning and decision-making.

CleverTap has found that in the customer engagement domain:

54% respondents achieved faster content generation and campaign rollout with AI
82% of respondents have experienced increased operational efficiency with AI by streamlining workflows and automating content generation
64% of respondents have used AI to build personalized experiences and content resonating with individual preferences at scale with real-time experimentation for optimal engagement
39% of respondents leveraged AI for automated decision-making and taking more informed decisions by analyzing large volumes of data, predicting outcomes and strategizing for the next best action

In terms of adoption of AI by teams within a brand:

71.4% of respondents highlight that AI capabilities are most extensively utilized by content teams, underscoring the pivotal role AI plays in content generation
Followed by growth marketing teams at 57.1% indicating a robust application of AI in strategizing and expanding marketing efforts. Central marketing and product teams also integrate AI into their operations, although to a lesser extent

CleverTap found that brands today miss out on 4x higher conversions and improved business value due to inefficient AI adoption. CleverTap also assessed the impact of adoption of Clever.AI, CleverTap’s AI engine in brands by classifying these into three levels based on their AI-driven use cases in customer engagement.

The research study categorizes brands based on the value they have realized through three distinct levels of AI adoption. These classifications are determined by their use of Clever.AI’s capabilities in driving operational efficiency, enhancing personalization and experimentation at scale, and automating decision-making.

In Level 1, 89% respondents observed operational efficiency as the primary benefit when utilizing Clever.AI’s capabilities
In Level 2, 90% of respondents observed scalability of personalization and experimentation as their top gain from Clever.AI’s capabilities
In Level 3, around 67% of participants in this category selected AI-automated decision making as their foremost benefit from integrating Clever.AI

The report further looked at the impact of AI on conversion rates and on business value. For more information, download the report here.

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap, said, “AI is the catalyst reshaping every facet of today’s brands – from optimizing operations and enriching customer engagement to revolutionizing decision-making. The insights highlighted in our 2024 market research report offers a great strategic approach for brands at the initial stages of AI adoption should aim to progress gaining maturity and achieve significant improvements in conversion rates and business value. After all, AI in customer engagement or in a tech stack is no longer just an enhancement, but a necessity for a competitive advantage while addressing evolving customer expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Xtep Announces Strategic Divestiture of K-Swiss and Palladium and Enhanced Financial Structure

HONG KONG, May 9, 2024 – (ACN Newswire) – Leading PRC-based professional sportswear enterprise Xtep International Holdings Limited (the “Company”, together with its subsidiaries, the “Group” or “Xtep”) (Stock code: 1368.HK) today announced the strategic divestiture of its wholly owned subsidiary KP Global Investment Limited (“KP Global”), which owns the K-Swiss and Palladium brands, as well as a series of financing instrument restructuring exercises aimed at optimizing its portfolio and strengthening its core business operations.

Strategic Divestiture and Privatization of Underperforming Assets

Xtep has entered into a definitive agreement with its controlling shareholder Ding Shui Po and his family for the sale and privatization of KP Global. The transaction, valued at US$151 million, is based on the book value of KP Global as at 31 March 2024. This move is designed to carve out the consistently underperforming segment from Xtep’s portfolio, allowing the Company to concentrate its resources on developing its highly profitable brands – core Xtep brand, Saucony, and Merrell.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep International Holdings Limited, commented, “The decision to divest and privatize the KP Global followed an exhaustive review of our business strategy and financial objectives. After acquiring the KP Global for US$260 million in mid-2019, we faced three years of pandemic-related disruptions and an economic slowdown in China, which led to reduced consumer spending and adversely affected the KP Global’s performance. This strategic divestiture will eliminate the ongoing impact on Xtep’s profitability and cash flows attributable to the loss incurred by the KP Global. It is also designed to enhance shareholder value, coupled with a proposed special cash dividend distribution of US$151 million, pending shareholder approval at the forthcoming Extraordinary General Meeting.”

Enhanced Financial Structure and Future Growth Prospects

In conjunction with the divestiture, Xtep has negotiated a supportive arrangement with Hillhouse Capital (“Hillhouse”). This includes the redemption of a US$65 million convertible bond issued by KP Global to Hillhouse in 2021, and the issuance of a new, 6-year HK$500 million convertible bond by Xtep at an annual coupon rate of 3.5% with a conversion price of HK$5.5 per share to Hillhouse. Additionally, Hillhouse will retain an option to repurchase 20% of KP Global’s shares for US$65 million within the next five years, reflecting its confidence in the future potential of the brands under private ownership.

To streamline the financial arrangement, KP Global will issue an 8-year convertible bond valued at US$154 million to Xtep. This bond corresponds to KP Global’s total accumulated losses since the acquisition in 2019 combined with the value of the capital investment and working capital as of the end of March 2024. It features an annual interest rate of 3.5%, which is consistent with the rate that Xtep offered to Hillhouse. Xtep is granted the right, over the next eight years, to convert this bond into a 30% equity stake in KP Global.

These financial maneuvers are structured to stabilize Xtep’s financial health by optimizing debt structure and strategically allocating capital towards profitable growth opportunities. The restructuring will pave the way for KP Global’s potential success as a private entity, while still allowing Xtep and its shareholders to benefit indirectly from future successes.

Unlocking Value and Focusing on Core Strengths of the Professional Sports Segment

The special dividend coupled with Xtep’s strategic reorientation deliver immediate financial benefits to shareholders and sets the stage for sustained profitability and growth. The restructuring will also lead to an elimination of losses incurred by KP Global at Xtep, with an expected improvement in profitability over the next two years and beyond. The business structure will be streamlined, focusing on running: the core Xtep brand targets the mass market; Saucony caters to the high-end sophisticated customers; and Merrell specializes in trail running and outdoor activities, enhancing synergy among these brands.

Besides, the strong cash flows generated by the core Xtep brand will support the future development of both Saucony and Merrell. Additionally, if KP Global achieves success and manages to go public independently, shareholders of Xtep will benefit from KP Global’s achievements.

“We are confident that these decisive actions will streamline our operations, enhance our profitability, and create a stronger, more focused Xtep. We are laying the groundwork not just for recovery but for a new phase of dynamic growth,” added Mr. Ding.

About Xtep International Holdings Limited

Xtep International Holdings Limited (SEHK stock code: 1368) is a leading multi-brand sportswear company listed on the Main Board of the Hong Kong Stock Exchange in 2008. The Group principally engages in the design, development, manufacturing, sales, marketing and brand management of sports products covering footwear, apparel and accessories for adults and children. With a diverse brand portfolio encompassing the core Xtep brand, K-SWISS, Palladium, Saucony and Merrell to strategically target the mass market, athleisure and professional sports segments, the Group has an extensive global distribution network and more than 8,500 stores in Asia-Pacific, North America and EMEA.

Xtep is a constituent of the MSCI China Small Cap Index and Hang Seng Composite Index Series, and is an eligible stock under the Shanghai-Hong Kong and Shenzhen-Hong Kong Stock Connect. For more information, please visit Xtep’s corporate website: http://www.xtep.com.hk or scan the Group’s Wechat QR code.

Build4Asia and Retail Asia Conference & Expo Kick Off Today

HONG KONG, May 8, 2024 – (ACN Newswire) – Build4Asia and Retail Asia Conference & Expo (RACE) have officiallykicked off today at Hall 1BCDE of the Hong Kong Convention & Exhibition Centre, setting the stagefor knowledge exchange and solution sourcing within the building, security and retail industries.With resounding support from over 100 leading industry associations and media partners, theshows stand as a vibrant business hub where connections thrive and possibilities unfold,revolutionising the industries like never before.

This year, the three-day shows proudly feature over 1,100 exhibiting brands from around theworld, among which over 30% are new joiners. Their presence has added a layer of excitementand novelty to the show floor, bringing a wealth of creative ideas, diverse perspectives, andcutting-edge technologies to thousands of trade visitors.

Key Industry Players United at Grand Opening Ceremony

Under Secretary for Commerce and Economic Development Dr Bernard Chan, JP, graced the stageas our esteemed guest of honour at the joint opening ceremony, underscoring the significance ofB2B exhibitions in driving business connections and economic growth. Joined by governmentrepresentatives, market leaders, industry associations and media partners, the grand openingmarked the beginning of an exciting 3-day journey filled with collaborations, inspirations andopportunities.

“By uniting retail, security and building professionals, the shows will present intelligentretail technologies, building solutions and sustainable practices to achieve smart andgreen living goals. Through solution showcase and knowledge exchange, stakeholderswill be equipped with tools, insights and partnerships they need to excel in the retail orbuilt environment.” said Ms Janice Lee, Event Director —Build4Asia and Retail AsiaConference & Expo, Informa Markets.

Build4Asia Paves New Paths for Sustainable Construction

As the flagship event of the first day, Build4Asia Conference gathered over 100 governmentrepresentatives, leading companies, associations and industry professionals to delve into“Advancing E&M Engineering Practices for Future Buildings”. Our opening keynote speaker MrPoon Kwok-ying, Raymond, JP, Director of Electrical and Mechanical Services of the Electrical andMechanical Services Department delivered an empowering address, encouraging industry playersto embrace the potential of smarter buildings. Other distinguished speakers delved into keythemes, including AI application in building inspection, modelling and control, MiC and MiMEPdesign and manufacturing, among other pertinent topics.

The Build4Asia/ESG Asia Forum has filled the day with enlightening discussions and invaluableinsights. Representatives from authoritative organisations and companies such as the Hong KongAssociation of Energy Engineers, Asian Institute of Intelligent Buildings, GBA Carbon Neutrality Association, BEAM Society Limited, The ESG Consortium and more will gather this afternoon toshare the latest trends and successful practices in the building industry, as well as to explore waysto achieve sustainability across environmental, social, and governance (ESG) aspects.

In addition, Build4Asia 2024 collaborates with leading associations in the facility management andsecurity fields to present two new pavilions – IFMA Pavilion and Securitex Pavilion. Powered byInternational Facility Management Association Hong Kong Chapter, IFMA Pavilion presentstechnologies such as facility management software systems, IoT, AI and predictive analyticssolutions which will redefine the future of facility management. On day 2, the IFMA Integrate 2024Conference will take centre stage, convening over 1,000 delegates to explore sustainability effortswithin the architecture, engineering, and facilities management fields.

The Securitex Pavilion is comprised of five esteemed industry associations in the security sector,including the Chamber of Security Industry, the International Professional Security Association(Hong Kong), the Hong Kong Institute of Security, the Hong Kong Security Association, and theAsian Professional Security Association – Hong Kong Chapter, which collectively serve as theAdvisory Panel for the Asian Securitex Conference on day 2. With a shared commitment toadvancing Asia’s security industry, the pavilion brings together the latest trends and insights forpractitioners to navigate the rapidly evolving security landscape.

Build4Asia also partners with Halo Energy to introduce the EV Truck Fever Zone, a pioneeringshowcase at the forefront of sustainable transportation. Proudly unveiling the first-ever under5.5-ton e-truck and Japanese e-truck in Hong Kong, the zone allows visitors to explore thesecutting-edge vehicles up close, demonstrating the role of electric vehicles in sustainable mobilityand their impact on shaping a greener future.

RACE Unveils New Retail Concepts

As the all-time favourite discussion platform at RACE, the morning sessions in the Retail Tech &Experience Theatre drew an impressive crowd on Day 1, reflecting the retail industry’s ferventappetite for innovation and knowledge. Key retail associations such as the Hong Kong BrandsAssociation, Hong Kong Retail Technology Industry Association and the Chartered Institute ofMarketing (Hong Kong) grabbed the spotlight on the first day, offering profound insights intotopics like digital transformation, sustainability, and ESG Agenda in the retail Industry. The theatrewill present a more diverse line-up on day 2 and 3, featuring industry leaders such as Hong KongCyberport, Tencent Cloud, HKTV Mall, to name but a few.

In addition to insightful seminars, RACE also showcases its commitment to fostering industrycollaboration and innovation through introducing two new pavilions. The Cyberport Pavilion,presented by the Hong Kong Cyberport Management Company Limited, brings together aselection of promising start-ups and tech companies, which have made their debut at RACE toofficially enter the local retail market. From revolutionary technologies to ingenious businessmodels, these forward-thinkers offer visitors a first-hand glimpse into the future of the industry.As the demand for online shopping and immersive customer experiences continues to surge, thenew HKRTIA Pavilion emerges as a strategic response to this evolving retail landscape. Presentedby the Hong Kong Retail Technology Industry Association, this pavilion serves as an interactive Retail Experience Zone, presenting trendsetting products and solutions such as AI chatbots, SaaS,robotics, to empower industry professionals to stay ahead of the competition.

The Adventure Continues

Day 2 and 3 of Build4Asia and Retail Asia Conference & Expo will be filled with more excitingelements that promise not to disappoint. Visitors can look forward to a stellar line-up of engagingsessions, insightful business negotiations, and interactive experiences which are set to elevate theenergy and excitement of the expo to new heights.

The shows are open to trade professionals and media only and visitors must be aged 18 or above.

Download the photos of Day 1 of Build4Asia / Retail Asia Conference & Expo from here or https://drive.google.com/drive/folders/14F8QeBY3Z7E7klkLLeV7v3BfDT1APgOI?usp=sharing

For more information, please visit:

Build4Asia: www.build4asia.com

Retail Asia Conference & Expo: www.retailasiaexpo.com.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate andgrow. Our portfolio is comprised of more than 550 international B2B events and brands in marketsincluding Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion &Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We providecustomers and partners around the globe with opportunities to engage, experience and dobusiness through face-to-face exhibitions, specialist digital content and actionable data solutions.As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life,unlocking opportunities and helping them to thrive 365 days of the year. For more information,please visit www.informamarkets.com.

For media enquiries, please contact
Informa Markets
Mr Calvin Lau
E: calvin.lau@informa.com
T: +852 3752 8343

Strategic Public Relations Group (SPRG)
Mr. Andico Tsui
E: andico.tsui@sprg.com.hk
T: +852 2114 4346 / 6902 3831