Gome Retail Streamlines to Focus on Main Business

HONG KONG, Mar 29, 2024 – (ACN Newswire) – Gome Retail Holdings Limited (Stock code: 493.HK, “Gome Retail” or the “Company”), together with its subsidiaries, “the Group”) announced its audited annual results during the twelve months ended December 31, 2023 (the “reporting period”).

Streamlining Transformation Focuses on Main Business, Multiple Measures to Resolve Debt

In 2023, the global economy remained in a trough, and the external geopolitical environment remained unstable. At the same time, the domestic economy faced both cyclical and structural adjustments, and the recovery of domestic demand was slow. In terms of industries, real estate and other related upstream industries have not yet emerged from the trough, the overall recovery in retail was not as expected, and the demand for the home appliance industry also decreased. In 2023, the Group recorded revenue of approximately RMB647 million; and loss attributable to owners of the parent of approximately RMB10,057 million.

In 2023, under the macroeconomics and the slow recovery of the industry, GOME Retail continued to implement streamlining transformation, officially launched the class franchise cooperative joint venture model, to achieve low-cost and high-efficiency business expansion to the greatest extent, while focusing on the main business of home appliance retail, and continued to provide high-quality home appliance and consumer electronics retail services in a vertical mode. In addition, in the past year, GOME Retail actively resolved issues with creditors, successfully reached an agreement in December 2023, successfully introduced JD.com, Inc. as the investor, and also provided a successful reference for other debt resolutions.

Live Streaming & Class Franchise Facilitate Corporate Optimization, Continued Operational Enhancement

GOME Retail Holdings Limited has been actively optimizing the business model to facilitate successful transformation. The company has focused on initiatives such as live streaming, short videos, and class franchise business models,investing more resources and effort and enhancing quality. Notably, GOME has continued to strengthen its own GOME APP platform while also exploring and integrating with external platforms like Douyin, Kuaishou, and WeChat short videos. In July 2023, GOME officially joined the Kuaishou Life Service platform, becoming the first large-scale 3C (Consumer Electronics, Computers, and Communication) home appliance chain brand to do so. Additionally, GOME has collaborated extensively with MCN companies and internet influencers (KOLs) to increase its influence and attract more businesses and users, accumulating rich experience in user engagement and scene creation.

The formal launch of the class franchise business model has strengthened GOME’s operational capabilities and facilitated corporate optimization and transformation. By leveraging brand empowerment and other strategies, GOME collaborates with franchisees to jointly establish companies. This collaboration spans open commercial platforms, brand resources, and supply chains, fostering mutual growth. Since launching the class franchise business model in May 2023, GOME Retail has rapidly expanded discussions and cooperation nationwide. In cities such as Shenyang, Jilin, Harbin, Dalian, and Tianjin, the model has already entered substantial operational phases, and achieved rapid development with booming sales. Leveraging both Douyin’s “Craftsman” +“Influencer” channels, the class-franchise company’s performance exceeded expectations. Meanwhile, the class-franchise company’s in cities like Shanghai, Xi’an, Chengdu, and Chongqing have strengthened their market presence by promotion and live streaming on external platforms such as Douyin, Kuaishou, and WeChat Short Video. These efforts contribute to GOME’s transformation and upgrade in the retail landscape.

Proactively exploring new build a new Gome ecosystem

During the reporting period, while focusing on its main business, the Group also actively expanded into three new businesses: vehicle showroom, unmanned retail and overseas home appliances. These new businesses maintain independence from the original electrical appliances business, constructing a new GOME ecosystem. The vehicle showroom includes three existing systems of GOME, building two major digital systems, fully penetrating the upstream and downstream, and achieving rapid payment, delivery, and landing of vehicles nationwide. At present, unmanned retail is gradually developing towards scale, and its rapid market development will bring new business opportunities to GOME Retail and provide an important supplement to the GOME retail ecosystem. In addition, GOME is considering pushing home appliance products to the overseas market, seizing the new opportunities brought by the “Belt and Road” initiative, using the resources and advantages of the retail platform, expanding the high-quality supply chain to emerging markets, and helping domestic high-quality goods reach the global market, creating new growth opportunities.

Looking ahead, the internal environment is gradually improving, the real estate industry is stabilizing step by step, and the implementation of national policies should be more proactive than last year. At the recently concluded “two sessions”, it was once again emphasized to increase macro-control efforts, and it was proposed to “Encourage and promote consumer goods trade-in programs and boost spending on intelligent connected new energy vehicles, electronic products, and other big-ticket items”. It is believed that the development of the industry in the new year will meet more benefits with the support of national policies.

Gome Retail management said: “In the future, the retail industry will face more new opportunities and challenges. GOME has never forgotten the original intention to serve the people’s better life and its responsibility as a listed company. The company’s management will still strive actively, carry out structural reforms, actively resolve debts by dividing the electrical business and establishing a new management system. In terms of strategy, it will accelerate the development of innovative formats such as home decoration, vehicle experience halls, and leasing businesses, and focus on the layout and expansion of unmanned retail. In addition, GOME will promote the integration of unmanned retail with existing business sectors, jointly develop three warehouses in urban areas, improve logistics efficiency and consumer experience, and meet the pursuit of a better life for Chinese families.”

About GOME RETAIL HOLDINGS LIMIT

GOME RETAIL HOLDINGS LIMITED was listed on the Hong Kong Stock Exchange in July 2004 (Stock Code: 493HK). Founded in 1987 in China, GOME is committed to building China’s leading technology-based, experiential, entertainment-oriented and socialized home-life technology retailer. With the strategy of “Home-Life”, Gome Group focuses on retailing of electrical appliances and consumer electronics products, and builds a closed-loop ecosystem for the entire product line.

Please visit our website for more information www.gome.com.hk

Umob partners with CleverTap to deliver personalised customer experiences

Mountain View, Calif, & Mumbai, India, Mar 26, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations.

Umob’s innovative approach to sustainable urban mobility has positioned it as a prominent name in the Netherlands market. They have simplified how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value.

CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and seamless integration options, will play a pivotal role in helping Umob meet its requirements. With CleverTap, Umob can deliver highly targeted and personalised user experiences, driving increased engagement, loyalty, and lifetime value.

“As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap’s suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success.”

Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob’s strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap’s innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Rockbird media Rocks the Debut of Customer Experience Summit Asia, Uplifting Philippine CX Scene

Manila, Philippines, Mar 26, 2024 – (ACN Newswire) – Rockbird media proudly announces the successful debut of its first-ever Customer Experience Summit Asia (CESA) on March 21, 2024, at Shangri-La The Fort, BGC. The summit, themed “Trailblazing The Future of Philippine Customer Experience,” addressed the critical challenges facing businesses in delivering exceptional customer experiences amidst the region’s burgeoning digital transformation.

Notable event highlights included engaging sponsor booths, keynote addresses, interactive breakout sessions, one-to-one meetings, and a compelling closing panel discussion. Additionally, there was a gamification sponsored by Winery.ph, where attendees had the chance to win wine through a raffle, adding an exciting and interactive element to the event.

Cynthia Mamon, COO of Enchanted Kingdom stated, “We all know that the experience is that every attraction should appeal to our senses, even spiritual senses,” which perfectly captures the essence of Rockbird media’s CESA 2024. This quote resonates throughout the event, emphasizing the importance of engaging all aspects of human experience. In the Philippine customer service landscape, businesses often struggle to keep up with changing customer needs. CESA 2024 aims to change that by bringing together industry leaders to share ideas and find new ways to improve customer experiences.

The success of CESA 2024 is underscored by the enthusiastic testimonials of attendees, such as:

“Reflecting on the inspiring discussions at the #CESA2024, where we explored new avenues for elevating customer satisfaction. Many thanks to Rockbird media for hosting such an engaging event! Leveraging this knowledge at Payments Consulting Network for us to build stronger business connections and relationships,” said Joan Ko, Payments Consulting Network.

“Honoured to stand as the representative of our company at the groundbreaking 1st Customer Experience Summit Asia (CESA) 2024, thoughtfully organized by rockbird media. Attended by Presidents, VPs, AVPs, COOs, CEOs, and CFOs from across different industries,” said Eddiewin Pineda, (California Clothing, Inc.).

Rockbird media extends its sincerest appreciation to all attendees, sponsors, speakers, and media partners whose unwavering support was instrumental in making the inaugural CESA 2024 a resounding success. Their contributions have paved the way for meaningful transformations within the Philippine CX landscape.

CESA 2024 has emerged as a pivotal milestone in driving transformative change, offering actionable insights to empower businesses in navigating the complexities of an increasingly customer-centric era. As organizations embrace innovation and collaboration, they are poised to thrive and succeed in meeting the evolving needs of today’s consumers.

For more event updates or interested in having tailored events kindly visit: https://rockbirdmedia.com/

About rockbird media

Rockbird media is an international business media company that produces B2B events and offers business solutions.

Whether it is through online media and content, must-have business intelligence and analytics, effective networking, and partnering solutions, we help businesses and professionals learn more about the latest trends, and know more about their customers, peers, and competition, to make that decision that allows them to grow.

For more information, contact lyra@rockbirdmedia.com.

Cleverbridge and PartnerStack Launch CleverPartners to Accelerate the Growth of B2B Partner Ecosystems

Cologne, Germany, Mar 21, 2024 – (ACN Newswire) – Cleverbridge, a growth engine for global technology companies, today announced the launch of CleverPartners, powered by PartnerStack, a one-stop solution for accelerating B2B partner revenue and performance.

Built specifically to drive revenue for SaaS businesses, CleverPartners simplifies and automates many of the toughest parts of scaling partner programs – like recruiting the right partners, tracking partner-sourced conversions through the entire funnel, calculating and paying partner rewards, and selling through software marketplaces – all while providing a great experience for both customers and partners.

“It’s getting more expensive and challenging to acquire customers, with increasing marketing costs, traditional go-to-market motions declining in effectiveness, and fewer prospects willing to talk to a sales rep. In this environment, it’s critical that technology companies meet B2B buyers where – and how – they want to discover and purchase software,” said Wendi Sturgis, CEO of Cleverbridge. “With CleverPartners, businesses can expand their reach, unlock new revenue streams, and efficiently manage and scale any kind of partner program.”

CleverPartners empowers businesses to easily recruit from a network of 80,000+ active B2B affiliate, referral, and reseller partners earning commissions in over 50 countries. Businesses can also leverage established partnerships to streamline the process of getting listed in high-value distributor marketplaces like Ingram Micro and Arrow, and hyperscale marketplaces like AWS, Microsoft Azure, and IBM Cloud.

Leads and deals are automatically routed and managed within a partner portal, and an integration with Cleverbridge’s eCommerce platform allows partners to drive high-intent prospects or customers to a direct buying point. By leveraging CleverPartners alongside CleverAutomations, businesses can automate long-tail renewals while maintaining existing commission structures, enabling channel partners to redirect their focus to new customer acquisition and larger, more strategic opportunities.

“ISVs require top-tier tools and teams to scale their affiliate and channel programs effectively,” said Bryn Jones, CEO of PartnerStack. “With this new CleverPartners offering, ISVs can support their entire go-to-market by generating demand, closing new business, automating expansions and renewals, and simplifying the end-to-end partner management journey. I could not be more excited to collaborate with Cleverbridge to bring their B2B expertise to the forefront of partnerships and drive value together.”

No matter where your SaaS business is in its partnerships journey, CleverPartners provides everything you need to accelerate revenue growth and scale your partner ecosystem to its fullest potential. Schedule a demo today at grow.cleverbridge.com/cleverpartners-demo.

About Cleverbridge

Cleverbridge makes it easy to maximize customer lifetime value. We leverage deep eCommerce expertise to automate and optimize self-service transactions across the entire customer journey, empowering customers to purchase, expand, and renew subscriptions in 240+ countries and territories globally. For more than 18 years, our Growth Engine has integrated payments with subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems to consistently deliver recurring revenue growth without added headcount. Learn more at grow.cleverbridge.com.

About PartnerStack

PartnerStack is the all-in-one platform for scaling your SaaS partner ecosystem with a network of top B2B partners. Unlike other partnerships software that only handle one step of the partner journey, or work for only a single type of partner, PartnerStack comes with everything you need to recruit, activate, track, commission, and optimize all of your partnerships: affiliate partners that drive traffic, referral partners that bring you qualified leads, and reseller partners that sell your solution for you. PartnerStack connects you with more of the right partners and automates the toughest parts of managing partnerships, so you can grow your ecosystem and unlock new revenue channels.

Contact Information
Gordon Knapp
Senior Director, Marketing
gordon.knapp@cleverbridge.com

SOURCE: Cleverbridge

View the original press release on newswire.com.

Li Ning Company Continued to Pursue the Core Strategy of “Single Brand, Multi-Categories, Diversified Channels”, Focused on Core Categories to Achieve Stable Development

HONG KONG, Mar 20, 2024 – (ACN Newswire) – Li Ning Company Limited (the “Company” or “Li Ning Company”; together with the subsidiaries, collectively, the “Group”; stock codes: 2331 (HKD counter) and 82331 (RMB counter)) announces today its 2023 annual results for the year ended 31 December 2023 (the “year”).

FINANCIAL HIGHLIGHTS

During the year, we pursued stable progress and took proactive measures in planning, and recorded the following operating results:

– Revenue increased by 7.0% to RMB27,598 million, gross profit margin remained at 48.4%

– Net operating cash inflow increased by 19.8% to RMB4,688 million

– Net profit attributable to equity holders was RMB3,187 million with net profit margin of 11.5%; while excluding the one-off gains and loss not related to operation, net profit attributable to equity holders was RMB3,046 million with net profit margin of 11.0%

Working capital remained at a healthy level:

– The percentage of gross average working capital to revenue was 7.6%

– The cash conversion cycle was 35 days

The Board has recommended the payment of a final dividend of RMB18.54 cents per ordinary share for the year ended 31 December 2023, together with the interim dividend of RMB36.20 cents per ordinary share paid in September 2023, the total dividend for the year ended 31 December 2023 will amount to RMB54.74 cents per ordinary share or a total dividend payout ratio of 45%.

OPERATIONAL HIGHLIGHTS

The retail sell-through for the overall platform increased by low-teens, including online and offline channels.

Channel inventory decreased by mid-single-digit comparing to end of last year. The inventory turnover and ageing structure remained at a healthy level.

Offline channel new product sell-through increased by low-teens.

Financial Results

In 2023, the Group continued to focus the core strategy of “Single Brand, Multi-categories, Diversified Channels” with a focus on professional sports in the five core categories, namely basketball, running, fitness, badminton, and sports casual. Through its efforts dedicated to brand reputation and product innovation, the Group has developed a comprehensive layout of functional products. In 2023, the Group’s revenue grew steadily, demonstrating strong resilience. During the year, the Group’s revenue for the year ended 31 December 2023 amounted to RMB27,598 million, representing an increase of 7.0% as compared to that of 2022 (2022: RMB25,803 million). Gross profit increased by 6.9% to RMB13,352 million compared to RMB12,485 million in 2022. The overall gross profit margin was 48.4%, which is on par with last year (2022: 48.4%).

In 2023, in the context of the overall recovery accompanied by challenges in the domestic market, the Group prioritized the optimization of business quality and efficiency, with a focus on the direction of steady development. During the year, the net profit attributable to equity holders was RMB3,187 million (2022: 4,064 million). The margin of profit attributable to equity holders was 11.5% (2022: 15.7%), while excluding the one-off gains not related to operation, net profit attributable to equity holders was RMB3,046 million with net profit margin of 11.0%. Return on equity attributable to equity holders was 13.1% (2022: 17.9%). Basic earnings per share was RMB123.21 cents (2022: RMB155.38 cents). The Board has recommended the payment of final dividend of RMB18.54 cents per ordinary share for the year ended 31 December 2023, together with the interim dividend of RMB36.20 cents per ordinary share paid in September 2023, the total dividend for the year ended 31 December 2023 will amount to RMB54.74 cents per ordinary share or a total dividend payout ratio of 45%.

In terms of cash flow management, the Group’s net cash generated from operating activities during the year amounted to RMB4,688 million (2022: RMB3,914 million). As at 31 December 2023, cash and cash equivalents (including cash at banks and in hand, and fixed term deposits with original maturity of no more than three months) amounted to RMB5,444 million, representing a net decrease of RMB1,938 million, as compared with the position as at 31 December 2022. Adding back the amount recorded as fixed-term deposits held at banks, cash balance amounted to RMB17,975 million, which represented a net decrease of RMB1,074 million as compared to 31 December 2022. During the year, the Group maintained a healthy level of operating capital, and the net cash generated from operating activities increased compared to the previous year. The Group will continue to place extra emphasis on its cash flow management to ensure stable development of the Group in the long run.

Operational Summary

In 2023, the Group continued to focus on the core strategy of “Single Brand, Multi-categories, Diversified Channels” and optimized LI-NING’s experience value continuously.

In terms of professional products, with a focus on the core categories of running, basketball, badminton, fitness and sports causal, the Group pressed ahead with innovation in sports technology and integrates Chinese culture and trendy sports designs to enhance its products trendiness. The Group also constantly improved product performance and enhanced the image of the LI-NING brand by means of technological innovation, so as to satisfy the growing consumer demand for sports products. The Group focused on building the competitive advantages of products from its core categories. Capitalizing on its continuous investment in research and development to promote product innovation, the Group strived to garner recognition among young consumers with its highly professional and fashionable quality sports products.

In respect of branding and marketing, the Group strengthened the universal marketing layout by focusing on the characteristics of the professional functions and sports casual category. Through the continuous cooperation with sports stars and professional events, the Group has reinforced the professional image of LI-NING’s professional products among consumers and further scaled up its consumer groups. Moreover, LI-NING further diversified the marketing strategies for the sports causal category. A platform was also established for direct communication with consumers. Such measures have helped increase the influence of LI-NING brand and consolidate consumers’ loyalty to the brand, and thus realized omni-channel and multi-dimensional exposure of its products. Meanwhile, the Group enhanced operational efficiency and competitiveness through organizational optimization and capability development, paving the way for an organizational dynamic and skill set that supported the brand’s vitality.

In respect of channel management, the Group was committed to optimizing its channel structure and enhancing the channel efficiency by proactively closing low-efficiency stores, thereby improving the overall store structure. The Group continued to expand its business presence in premium shopping malls and outlets. During the year, the Group achieved a key breakthrough in premium outlets. It carefully planned the opening of stores throughout China to further rationalize the store layout and established communication and negotiation mechanisms with major commercial groups to optimize channel costs.

As of 31 December 2023, the number of conventional stores, flagship stores, China LI-NING stores, LI-NING 1990 stores, factory outlets and specialty stores under LI-NING brand (including LI-NING Core Brand and LI-NING YOUNG) amounted to 7,668, representing an increase of 65 POS as compared to 31 December 2022. The number of distributors was 46 (including sales channels of China LI-NING stores), representing a net decrease of 6 as compared to 31 December 2022.

In terms of store operation, through continuous exploration and optimization of the single-store operation model, the Group has upgraded the single-store operation model to the stage 2.0, developing a system comprehensively optimized from planning to execution and from processes to results. The Group also established an additional retail operation and execution team to realize a management loop of “order giving by headquarters, information confirmation by retail end, business execution by stores and supervision by headquarters” and ensure the normalized management of business execution. Meanwhile, the development of the four core competencies in the new retail business enabled the Group to enhance interaction among communities and profitability driven by live streaming, improve the out-of-store shopping experience and upgrade the overall consumer experience through standardized content production processes and digital tools.

In respect of logistics system, the Group advanced the development of regional central warehouses and ensured transparency throughout the logistic information chain of products through logistics informatization. The East China Smart Logistics Centre in Jiading Shanghai commenced operations, and with the continued improvement in the quality of the logistics network, the quality and timeliness of direct delivery of products to directly-operated stores and wholesale stores have been enhanced significantly. The full launch of the logistics management platform realized the all-round coverage of the logistics business scenarios by the middle-end information platform, which streamlined the processes and enhanced the efficiency at retail front. In particular, the launch of the warehouse automation project boosted the efficiency of logistics operations, providing better services to consumers in East China region and across the country.

In respect of supply chain, the Group has further strengthened its flexible supply system, giving play to its technological advantages in products. Focusing on building a sustainable supply chain, the Group has shifted from “passive production” to “proactive production”, and created greater value through further development of the “value supply chain” by reducing wastage and enhancing efficiency. At the same time, the Group has established an equal and win-win relationship with the suppliers to jointly fulfil its environmental and social responsibilities, promoted the development of environmentally-friendly products, and continuously upgraded its product strengths through innovations to provide better consumer experience.

In respect of the e-commerce, in 2023, despite the profound changes and severe challenges faced by the entire e-commerce industry, the e-commerce team of Li Ning Company remained focused on high-quality products and strived to organize innovative and diversified marketing campaigns in combination with festival events on e-commerce platforms, ensuring a stable and orderly development of all business operations. Adhering to its focus on functional products, the e-commerce of Li Ning Company continued to consolidate its market position in the professional basketball shoes category and proactively explored new growth drivers. With in-depth consumer insight and effective communication, the e-commerce of Li Ning Company accurately captured the diversified needs of consumers and adopted scenario-based marketing strategies to increase business volume.

In terms of kidswear business, LI-NING YOUNG proactively consolidated its market positioning as a professional brand and enhanced market confidence by strengthening brand image management and improving the brand image of benchmark stores. In terms of product development, LI-NING YOUNG continued to optimize its product lines and refine its product structure, particularly professional products for sports such as basketball, running and football. In terms of channel strategy, LI-NING YOUNG insisted on benchmarking against quality projects to enhance brand recognition. For marketing, LI-NING YOUNG consolidated its marketing resources, pushed forward the implementation of integrated marketing campaigns and actively explored omni-channel marketing and community operation. As of 31 December 2023, LI-NING YOUNG had a total of 1,428 stores. The Group will continue to intensely develop its kidswear business. Leveraging the LI-NING brand, the Group will enhance the marketing efforts of the kidswear brand, take a product-focused approach to upgrade core product technology and design, and advance the exploration of market demands and product categorization. Consistent efforts will be devoted to channel expansion, retail operations and supply chain resources, so as to develop LI-NING YOUNG into a leading professional sportswear brand for kids in China.

OUTLOOK

The Group will continue to follow its core strategy, namely the “Single Brand, Multi-categories, Diversified Channels” strategy, focus on the seven major segments under business transformation, and push forward the implementation of key strategic tasks in an orderly manner, and accelerate the pace of reforms in order to further promote the growth and profitability of the LI-NING brand.

— Implement a dual-driven strategy of merchandise and products. The Group will continue to improve its product portfolio and optimize the types of product and price matrix. Meanwhile, the Group will also continue to explore new sports scenarios, develop the market segments of sports product category, and incorporate fashion elements into its professional products to better showcase the sports fashion culture and provide consumers with diversified consumer experiences, thereby expanding the influence of the brand;

— Enhance investment in research and development and promote innovation-driven development. The Group will continue its efforts in the research and development for improvement of product functions and technological innovation, so as to provide consumers with more professional and functional sports products integrated with fashionable elements, which will better showcase the sports fashion culture. Meanwhile, the Group will continue to optimize the professional product matrix and increase the proportion of professional products by upgrading the fabrics and enhancing the technological attributes of products;

— Accelerate the establishment of the general e-commerce business system. The Group will strengthen cooperation with mainstream e-commerce platforms to expand online sales channels and increase brand exposure and sales. It will also further enhance the user experience and functions of e-commerce platforms, optimize the shopping process and increase the conversion rate. In addition, through precise marketing strategies, the Group is able to enhance user stickiness and loyalty, resulting in a two-way transformation of the online and offline consumption scenarios;

— Optimize the efficient retail model. The Group will continue to optimize its efficient channel layout to provide more excellent product experience, shopping experience and sports experience. In the future, the key objective of the Group is to accelerate the rectification of low-efficiency stores with the focus on enhancing store efficiency as our main goal. On the basis of refined operations, the Group will continue to improve the efficient retail model and develop the replicability and scalability of the model, so as to provide professional safeguard for the new business layout;

— Upgrade the supply chain system. The Group will continue to strengthen the building of fundamental supply chain capabilities and improve its structure to enhance the flexibility and rapid response ability of the supply chain in order to flexibly adapt to the market changes. It also matches with high quality supply chain resources to ensure the safety, efficiency and stability of LI-NING’s supply chain. New supply chain resources will be introduced according to the changes in demands to further optimize the supply chain matrix. The Group aims to accelerate the upgrade and reform of product development progress system by continuous reform and innovation, creating competitive advantages and deeply cooperating with strategic suppliers. It also facilitates the establishment of supply chain information system to achieve the digital transformation of both upper and lower streams of supply chains;

— Develop marketing consolidation and closed-loop consumer operation. The Group will place emphasis on the investments in marketing resources and strive to upgrade our professional brand image as well as enhance consumers’ awareness of LI-NING brand with an aim to establish the brand as their first-choice professional sports brand. The Group will actively promote community operations to attract marketing traffic, and accomplish the conversion of high-quality traffic into revenue, thereby fostering a completely closed-loop consumer operation. In 2024, the Group will make full use of its professional resources to conduct universal marketing oriented with competitions and events, organize online and offline community operations to strengthen consumer awareness. Meanwhile, it will actively develop long-term relationship with customers based on brand values;

— Carry out a comprehensive personnel system reform. By optimizing the internal management processes and incentive mechanisms, the creativity and motivation of employees will be encouraged. The Group will build an efficient and professional team by nurturing and introducing high-calibre talents. Through these measures, the Group expects to enhance the overall organizational effectiveness and ensure that the Group will maintain its leading position under fierce market competition.

Mr. Li Ning, Executive Chairman and Joint CEO of the Group, concluded, “With the continuous support and encouragement of the national policies, the Group will continue to delve into China market, and contribute to the fulfilment of the noble national blueprint of building a “strong and healthy sports nation”. The Group will focus on its main business, keep abreast of the ever-changing consumer market. Upholding the spirit of “Anything is Possible”, it will continue to launch sports products of higher quality for the society and public, and facilitate the Chinese sports industry to expand its global presence, so as to make contribution to the development of Chinese sports industry.”

About the Group

Li Ning Company Limited is one of the leading sports brand companies in China, mainly operating professional and leisure footwear, apparel, equipment and accessories under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive retail distribution network and supply chain management system in China. The Group is committed to be the most prominent, stylish, world-leading sports brand from China.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes, sells various sports products which are selfowned by or licensed to the Group, including Double Happiness (table tennis), AIGLE (outdoor sports), Danskin (fashionable fitness products for dance and yoga) and Kason (badminton), which are operated through joint venture/associate with third parties of the Group.

U.S. Polo Assn. Opens India’s Largest Brand Store in Bengaluru, India

West Palm Beach, FL, Mar 14, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA) and India’s leading casualwear brand, has opened its largest store in the country in Bengaluru, India. Spanning over 6,000 sq. ft. across three floors, the modern store is located in Jayanagar, one of India’s largest residential hubs with an affluent mixed residential and commercial community. U.S. Polo Assn. continues to transform the retail landscape for the brand in India, as it grows its position and targets $1 billion in sales in the country alone in the coming years.

An Authentic Connection

With an authentic connection to the sport of polo, the new retail space boasts modern decor and sport-inspired accessories that take shoppers through the brand story to enhance the consumer shopping experience. The store highlights the sporty elements of the brand while showcasing elements of fashion and style and keeping U.S. Polo Assn. product the core focus. There is also the well-recognized “polo shirt wall” that embodies the spirit of the brand’s classic and timeless polo shirt.

“An important part of the brand’s growth strategy is about omnichannel marketing and engaging the customer where they want to be,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand. “By focusing on brick-and-mortar global flagship stores like this one in Bengaluru that is very special, U.S. Polo Assn. fans can experience the brand at home through our digital site or in-store, all with a great experience, beautiful sport and fashion imagery, as well as authentic storytelling.”

Iconic Store

The U.S. Polo Assn. store at Jayanagar also marks a very special milestone, as the first store in India to launch the new Spring-Summer ’24 Womenswear Collection, which was previously only available online. This global flagship is also the first location to house the entire range of product categories that the brand has to offer including USPA Mainline, USPA Sport, USPA Denim & Co., womenswear, footwear, kidswear, accessories, and innerwear. Classic polo shirts, oxfords, denim, sweaters, jackets, and t-shirts are just a few of the timeless favorites that are included in the featured collection.

“Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and a one-of-a-kind experience for Bengaluru customers, speaking volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself,” said Amitabh Suri, CEO, U.S. Polo Assn. India. “Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. And in our commitment to Indian fans, we are focusing on the ever-evolving preferences of Indian consumers.”

India Power Brand

U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market.

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores planned in the coming years.

Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Arvind

Arvind Fashions Ltd., based in Bengaluru, is India’s #1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein, and Flying Machine, Arvind has a presence across lifestyle brands and value fashion.

Visit Arvind, USPoloAssn.in, and follow @uspoloassnindia.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Deepansh Bhargava
Vice President, Marketing, U.S. Polo Assn. India at Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
+91 9343897011

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

Mountain View, Calif, Mumbai, India, & UAE, Mar 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE.

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually.

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns.

Deploying CleverTap helped Swan achieve the following:

40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
Swan saw a 3% activation rate of targeted dormant users
Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
https://clevertap.com/live-product-demo/

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

U.S. Polo Assn. Launches Spring-Summer 2024 Collection

West Palm Beach, FL, Mar 7, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2024. The brand’s global photo shoot took place in idyllic Palm Springs, California, known for its picturesque desert landscape, regal palm groves, lush polo fields, and scenic poolside vistas under the golden rays of the Coachella Valley sunshine. Other key product launches this spring include USPA Sport 2024.

U.S. Polo Assn.’s Spring-Summer 2024 Collection features bold stripes and sun-washed pops of color representing the free spirit and heritage of the sport-inspired brand. Retro resort style springs to life in matching sets and tonal polo shirts, while models and professional polo players alike bask under the palm trees in U.S. Polo Assn.’s newest fashion. Sporty models showcase vibrant colors and patterns beside the brand’s signature red, white, and blue stripe, while artisan textures within the collection include breezy linen, comfortable denim, and soft, seasonal dresses. Stylish, vibrant accessories include convertible crossbody bags, bucket hats, fashionable footwear, and on-trend eyewear, all of which complement the unique colors, styles, and fabrics in the warm-weather collection.

“U.S. Polo Assn.’s Spring-Summer 2024 Collection was inspired by the global reach of the sport of polo and the beautiful elements of fashion in the season’s trends, all highlighted in our brand’s signature style in California’s desert oasis,” said Brian Kaminer, SVP of Brand and Product for U.S. Polo Assn. “We celebrate the spirit of the season in this global collection with pops of sun-washed colors, bold patterns, and artisan textures so fans of the brand feel cool and comfortable in U.S. Polo Assn.’s classic, sport-inspired American style.”

U.S. Polo Assn. is also proud to launch the USPA Sport Collection for 2024. The mostly men’s athleisurewear line is an edgier, bold style designed in bright primary colors, available to consumers globally. The newest USPA Sport Collection features embossed branding in breathable polo shirts, comfortable shorts, colorful t-shirts, and coordinating sets all proudly showcasing U.S. Polo Assn.’s signature double horsemen logo.

Also included in our USPA Sport Collection is USPA Pro, the newest version of the high-performance product line, designed for polo players and equestrian athletes alike. Created in continual collaboration with professional polo players, this special collection is only available online and at the USPA National Polo Center (NPC) Retail Shop in Palm Beach County, Florida. The USPA Pro product line features ventilated, drop-bottom gear bags, cushioned knee-high socks, Argentinian hand-stitched belts, breathable performance hoodies, and the sport’s signature white polo pants with drawstrings. In U.S. Polo Assn.’s iconic red, white, and blue color palette, the USPA Pro line seeks to enhance the gameplay for polo players through products specifically designed for peak performance.

“Every collection created by the U.S. Polo Assn. Design Team has elements that connect our brand back to the sport of polo, which is our heritage and brand DNA,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global, multi-billion-dollar U.S. Polo Assn. brand. “Whether it’s through strategic partnerships like the one with ESPN, supporting global polo events, or our product launches, our mission is to stay true to U.S. Polo Assn.’s authentic connection to the sport.”

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth.â€¯Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

Mountain View, Calif, & Mumbai, India, Mar 6, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers.

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers.

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text.

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate

At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies.

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement.

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences.

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

Singaporeans are Armouring Up Against Viral Infections and Diseases with LAC’s Immunity Arsenal

SINGAPORE, Mar 4, 2024 – (ACN Newswire) – The importance of a robust immune system cannot be overstated—it serves as our body’s frontline defence against harmful invaders. In Singapore, while most citizens have established “the new normal”, the upward trend of COVID-19 is still a pressing issue. During the December 2023 period, the estimated number of COVID-19 cases in the week of 3 to 9 December 2023 rose to 56,043 cases, compared to 32,035 cases in the previous week. Occurrences of Tuberculosis have also been regular, with active cases constantly being detected through the country’s National TB Programme.

The pressing issue about contracting such respiratory diseases is the lasting effects that it creates, even after the patient has recovered. The possibilities of patients having recurring illnesses when their immunity weakens also poses a potential threat to the nation’s overall wellbeing. Recent studies published have revealed that even mild cases of COVID-19 can compromise the immune system, particularly affecting T-cells, which are vital for long-term protection.

In the case of Tuberculosis, while some individuals naturally combat tuberculosis without symptoms, others may develop latent TB, which can later become active if immunity weakens. The United States Centers for Disease Control and Prevention (CDC) estimates that without treatment, 5 to 10 percent of infected individuals may eventually develop active TB.

In the heat of the common cold, Tuberculosis and COVID-19, Singaporeans are increasingly turning to supplements to boost their immunity – latest Blackbox data has shown that more than eight in 10 Singaporeans (83%) now take health or dietary supplements, with almost half of them (42%) for the purpose of increasing full body immunity, with a fair half leaning towards Western supplements and Traditional Chinese Medicine.

In light of these findings, LAC offers Immune Protect Defence Formula, a traditional Chinese medicine remedy, and LAC MASQUELIER’s® French Pine Bark Extract, renowned for its antioxidant properties.

LAC Immune Protect Defence Formula is specially formulated based on Traditional Chinese Medicine (TCM) principles to prevent and relieve flu, cough, and colds. In TCM, the immune system is commonly referred to as positive energy. It acts as a shield and protects individuals from negative energy, which may include pathogens such as viruses and bacteria that may invade the body and cause disease. LAC Immune Protect Defence Formula features Astragalus, an equivalent to Radix Astragali, as its primary ingredient. Coupled with a range of other immunity boosting TCM herbs, the product boosts T-cell and B-cell production, which are crucial for effective immune responses. The formula is also great for those in need of an immune booster but whose bodies are too weak to digest and absorb strong tonics.

Likewise, LAC MASQUELIER’s® French Pine Bark Extract provides potent antioxidant support, offering unique protection against external pathogens and promoting overall health. Studies have shown LAC MASQUELIER’s® Original Oligomeric Proanthocyanidin Compounds (OPCs) to be 50 times more powerful than vitamin E and 20 times more powerful than vitamin C as an antioxidant. With such powerful antioxidant action, LAC MASQUELIER’s® French Pine Bark Extract is able to effectively protect and support our body’s health by improving overall blood circulation and accelerating drainage of waste materials from the body. Furthermore, optimal vein health boosts energy levels and assists in reducing the occurrence of unsightly veins on the skin surface for a more even and youthful-appearing skin tone.

By incorporating these products into your daily routine, you can fortify your immune system, ensuring better protection against illnesses while experiencing improved vitality and well-being.