Xu Chong, CFO & Executive Director of Babytree: Focusing on M&C and Expanding Horizons for More Opportunities

HONG KONG, Dec 3, 2020 – (ACN Newswire) – Joining the maternity and child (M&C)-focused Babytree Group (1761.HK) was the right thing to do for Xu Chong, CFO and Executive Director of the company.

Xu Chong, CFO and Executive Director of Babytree Group

"I tried to find the right business from an investor perspective. And Babytree, a top-ranking company in the 600 billion dollar M&C industry with an unrivalled reputation and high user traffic, is exactly what I've been looking for," said Mr. Xu in an interview with a reporter from takungpao.com.

In fact, as one of the largest and most active M&C-focused community platforms in China, Babytree has achieved impressive results in the past year in content upgradation and product innovation through relentless efforts. Data show that as of 30 June 2020, the monthly active users (MAUs) of Babytree reached 103 million, among which the MAUs of the Babytree Parenting mobile app amounted to 20.4 million, up 7.9% from the end of 2019, with the retention rate (the percentage of active users on the app in a specific month that remained active users in the next month) increasing to 65.2%. Thanks to refinements and upgrades in products, services and experience, Babytree remained a user traffic leader in the industry during the first half of the year and has ushered in a new stage of "value creation-driven growth".

In terms of products, the company continued to launch innovative products to boost sales, in addition to constantly building the content-, tools- and community-focused competitiveness of its products. Centering around "M&C User Lifestyle Showcase", a string of upgrades were rolled out for the Babytree Parenting app, the flagship product of the company. Meanwhile, Babytree is set to see the second curve of growth through building content for various scenarios and cultivating its IP portfolio. For example, the Douyin account, "Babytree Experts", has attracted nearly 700,000 subscribers, with over 6,500,000 views for one of the videos released.

"As the CFO, it is my duty to protect cash flow and keep the company going at this difficult time."

Looking back at the COVID-19 pandemic early this year, which is surely a Black Swan event for Babytree Group and the M&C market, Xu Chong said that in spite of the impacts of the pandemic, M&C demand remains strong and the recession-resistant nature of the industry will serve as the underpinning for its market size and investment value. Meanwhile, the M&C industry is faced with the new challenge of advancing digitalization.

"As the CFO, my definition of safety is that the company can survive at least two of such crisis as the pandemic.
And that's how I design our asset structure. By doing so, we will have sufficient cash flow to keep the company going in an unexpected crisis like the pandemic. Meanwhile, be friends with time and note that chance favours the prepared mind. We must be able to anticipate what's ahead, a peak or a trough or a crisis. When a crisis occurs, I have to do what needs to be done as a CFO, including cost actions or urging the business team to make innovative breakthroughs. More importantly, have forward-looking strategies," said Xu Chong. He also added that as a top-ranking M&C-focused online platform that has been providing diverse services including knowledge, tools and shopping for Chinese families, Babytree has advantageous accumulations of data and insights to help offer effective, differentiated products and services during the pandemic and relieve consumer anxiety in respect of supply. By continuing to provide solutions, create value for and offer companionship to users, the company is poised to grow sustainably.

"Only a company with a vision and blueprint to draw future lifestyles for users and investors can be trusted with higher value expectations."

As the CFO of a Mainland China company listed in Hong Kong, Mr. Xu shared with takungpao.com his insights about the Hong Kong capital market and what it takes to be a good listed company. According to him, reforms of the Stock Exchange of Hong Kong's systems have resulted in more inclusiveness and openness and have removed barriers to new economy or already overseas-listed companies that are looking to go public in the Hong Kong market. Now these companies can get access to diversified financing from home and abroad, while investors have more choices as to where to put their money. It is a win-win for everyone involved. In 2020, despite new uncertainties to the capital market brought by Black Swan events such as the pandemic, an increasing number of already overseas-listed and new economy companies became listed in Hong Kong. With the thriving Chinese economy, more budding industries and companies in the country start to be noticed by global investors. In the future, the Stock Exchange of Hong Kong, a shining star in the global capital market, is expected to gather more quality assets to create higher value for investors.

As to what it takes to be a good listed company, Mr. Xu mentioned three elements, namely a promising industry outlook, sound corporate fundamentals, and excellent corporate governance. Firstly, the company must be in an industry with great potentials, fast growth and strong resistance to recessions. Secondly, the company must do good in position in the industry, quality of products and services, reputation among consumers, profit model, core values, competition, financial indicators and so on. Finally, excellent corporate governance delivers a more solid performance of the company. "Capital value is above all reflected in value created for users. A company that puts value creation for users first should incorporate technologies and services into daily life, solve problems for users, promote convenient access to information and resources, eliminate pain points or empower the industry. A company with a vision and blueprint to draw future lifestyles for users and investors will be trusted by investors with higher value expectations in that it can generate strong, consistent returns for its shareholders," said Xu.

"A good CFO should also be an expert of business, not just an expert of numbers."

Years of professional experience in accounting and financial management have made Xu Chong the right person for the job as CFO & Executive Director of Babytree Group. He believed that to be a good CFO, one needs to be a finance professional first, with excellent skills in data analysis, leadership, project management, finance techniques, etc. Meanwhile, a good CFO should also be an expert of business, not just an expert of numbers. He must dive deep into the industry and the business operations to get insights about changes and trends, as part of his efforts to make better planning for the company, whether for the short, medium or long haul, as well as to contribute to the healthy, sustainable development of the company. "Looking ahead, we all need to keep learning, upgrading our skills, and expanding our horizons in pursuit of more opportunities," said Mr. Xu.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Buzzvil Inks Partnership With Japan’s Ad Platform MicroAd

SEOUL, S.KOREA, Nov 19, 2020 – (ACN Newswire) – Buzzvil, a global leader of rewarded ads platform announced that it has inked a partnership with Japan's online ad portal and network operator MicroAd.

MicroAd is a Japan-based online ad portal and network that offers its clients with demand and supply platforms.

Through this partnership, MicroAd will introduce Buzzvil's unique rewarded ad inventories that generate ad revenue and boost user engagement for Japan's mobile app publishers.

John Lee, CEO of Buzzvil, said, "We are so glad to have found a partner that can bring us new mobile app publishers in Japan and will do our best to help MicroAd's mobile advertising business grow."

Meanwhile, Buzzvil recently raised 20.5 billion Korean won (17 million USD) in series C from Mega-7 Club for its compelling reward-based ad tech that maximizes ad revenue for publishers. The Mega-7 Club, dubbed as South Korea's version of Softbank Vision Fund, consists of returning investors LB Investments, Company K Partners and new investors SBI Investments, Korea Development Bank and Shinhan Bank.

The deal follows the fast-growing company's series B in 2015 from LB Investments and Company K Partners, alongside other investors, and series A from Softbank Ventures Asia in 2014.

Media Contact Information
Lenny Lee
contact@buzzvil.com

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Buzzvil Inks Partnership With Japan's Ad Platform MicroAd

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Buzzvil https://www.buzzvil.com/en/main

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/68554

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CITIC Telecom CPC X OpenRice Cooking up Technological Transformation with a Food Tech Ecosystem, To Always Deliver More Than Expected

HONG KONG, Oct 29, 2020 – (ACN Newswire) – CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK:1883) together with the most popular and award-winning dinning guide OpenRice today celebrate their business collaboration. Using innovative technology to build a reliable dining experience and one-stop merchant platform, in reaching new heights for Asia FoodTech Ecosystems, OpenRice has won three category awards at the "IDC Digital Transformation Awards" – Omni-experience Innovator – Hong Kong, and DX CEO – Hong Kong and Regional.

From right to left: Group photo of Mr. Daniel Kwong, Chief Information and Innovation Officer from CITIC Telecom CPC, Mr. Joe Yau, CEO at OpenRice, and Mr. Taylor Lam, Senior Vice President of Product Development & Management at CITIC Telecom CPC.

"Innovation Never Stops. Our Digitalization strategy is simple, it not only about machines and technologies, but also about talent and customer experience. We are putting people at the centre of the DX Journey, and truly believe it is people's skills and their ability to learn, adapt, change and innovate that makes any technology implementation successful," said Daniel Kwong, Chief Information and Innovation Officer from CITIC Telecom CPC.

"We see digitalization as a part of the company's daily routine; growing with it and evolving with it has become second nature amidst the growing digital economy." said Joe Yau, CEO at OpenRice.

"As one of the key components of our DX strategy, we are revamping our TrustCSITM portfolio to fulfill customer demand during their digital transformation journey. Our security service portfolio now consists of four key service scopes – Device Management Service, Threat Detection and Response Service, Behaviour Analysis Service, and Professional Service." said Taylor Lam, Senior Vice President of Product Development & Management at CITIC Telecom CPC.

CITIC Telecom CPC Supports OpenRice's Digital Transformation Journey
OpenRice has been going through a digital transformation journey in recent years, where they have gone from an online dining guide to a FoodTech Ecosystem. With its success in digital transformation, OpenRice has won three IDC Digital Transformation Awards – for Omni-experience Innovator – Hong Kong, and DX CEO – Hong Kong and Regional.

The IDC Digital Transformation Awards recognise the achievements of organisations that distinguished themselves with notable and measurable success in the execution of their organisation's digital transformation (DX) initiatives across the seven DX masteries and who make significant efforts to transform or disrupt the market.

During the digital shift, OpenRice redeveloped its Table Booking System into a native app and website, connecting consumers, restaurants and partners in the F&B and non-F&B sectors. The new initiative included the transformation of a table booking system into one-stop merchant platform "OpenRice Biz" to support restaurants' dining business journey, improve the availability of market insight solutions for merchants, as well as provide agile and digital business operations. Enabling technologies, including big data analytics and AI, were adopted to empower the initiative.

"With a majority of food and beverage merchants lacking the technology know-how and budget, OpenRice as a platform has taken the leading position to innovate and enhance services for restaurants. Thus, we introduced the OpenRice Biz Platform, where restaurant merchants can choose from a suite of dining solutions or have customised plans tailored specifically to better fit their needs. This was how our journey of digital transformation began," said Joe Yau, CEO at OpenRice. "We see digitalization as a part of the company's daily routine; growing with it and evolving with it has become second nature amidst the growing digital economy."

Delivering the Most Important Package in the Dining Journey: TRUST
As OpenRice continued to expand its platform business with increasing traffic, transactions and data volume, a more reliable security solution was needed. This is where CITIC Telecom CPC came in to assist OpenRice with their security and network system.

"With increasing cyber-attacks and phishing emails, as well as a rising amount of data usage due to the expansion of our service offerings, we needed to enhance our security level and data transmission," said Yau. "With CITIC Telecom CPC's TrustCSI(TM) UTM and Email Protection services, plus its TrueCONNECT(TM) MPLS connectivity service in place, OpenRice now enjoys reliable data flow and better data protection to help safeguard our business."

"CITIC Telecom CPC always strives to serve our customers with strong support for their business digital transformation, and we are glad that our TrustCSI(TM) information security services and TrueCONNECT(TM) private network solutions have helped to support OpenRice's secure dining platform," said Mr. Taylor Lam, Senior Vice President of Product Development & Management at CITIC Telecom CPC. "The OpenRice FoodTech ecosystem redefines users' total dining experience and services merchants' business operations, as well as sales and marketing strategies. Appreciating its success, CITIC Telecom CPC nominated OpenRice for the IDC Digital Transformation Awards and we feel honoured that it has won awards in three categories."

CITIC Telecom CPC's Security Solutions Revamped to Support its DX Strategy
Given that DX is no longer an option but a must-have process for any type of business, CITIC Telecom CPC's innovative solutions and experienced experts have put it in a leading position to help enterprises on their DX journey. CITIC Telecom CPC's new DX strategy will ensure that it is a strong ICT-enabler to support the digital transformation of various industries. In fact, with 5G+ bringing DX into a new era, CITIC Telcom CPC's solutions will help enabling enterprises to better leverage technologies. For example, 5G+ will allow Artificial Intelligence (AI), IoT, and even autonomous driving to reach new heights, while CITIC Telecom CPC's solutions suite assures enterprises by helping them to leverage these technologies in a secure and effective manner to achieve their DX goals.

"Innovation Never Stops. Our Digitalization strategy is simple, it not only about machines and technologies, but also about talent and customer experience. We are putting people at the centre of the DX Journey, and truly believe it is people's skills and their ability to learn, adapt, change and innovate that makes any technology implementation successful," said Daniel Kwong, Chief Information and Innovation Officer from CITIC Telecom CPC.

"Furthermore, the way we work is primarily about keeping customers at the centre and we plan everything around them to ensure we are aligned to both their strategy and their business goals. Recognising that digital transformation is no longer a choice but rather an inescapable and exponentially growing process, enterprises are quickly adopting and leveraging new technologies to embrace the digital era. CITIC Telecom CPC is committed to helping clients navigate their digital transformation journeys, through the provision of a wide range of innovative solutions created from powerful new disruptive technologies," added Kwong.

Since the next generation of digital business will be run by underlying data, there is a crucial security element that now needs to be considered – cybersecurity and a company's networks and systems will need to be combined. Thus, security will no longer just be another system requirement, it will be one of the key enablers of digital transformation.

"As one of the key components of our DX strategy, we are revamping our TrustCSI(TM) portfolio to fulfill customer demand during their digital transformation journey," said Lam. "With new additional services and technology enhancements, our security service portfolio now consists of four key service scopes – Device Management Service, Threat Detection and Response Service, Behaviour Analysis Service, and Professional Service. Customers can now enjoy comprehensive security solution offerings, and select the most suitable services to help them digitally transform their operations."

Embedded with the latest powerful analytics-driven SIEM and superior Dashboards capability, TrustCSI(TM) 2.0 can empower customers and teams with data insights in real-time, making it fast and easy for everyone to visualise and deliver numerous capabilities at-scale, as well as to address modern threats demand analytics-driven security and continuous monitoring.

The key enhancements of this revamp include the launch of the Incident Response (IR) and Security Orchestration, Automation and Response (SOAR) functions under the Threat Detection and Response Service scope, and a consultation service for China Cybersecurity Law MLPS 2.0 compliance under the Professional Services scope.

Threat Detection and Response Service
With the new generation of Security Information and Event Management (SIEM) technology, CITIC Telecom CPC brings a whole new experience to its customers. The enhanced SIEM platform can support modern cloud applications and type of workload and provide a flexible deployment model including on-premises, cloud, and hybrid models. An advanced monthly report and customised monitoring dashboard will be available for customers, giving them a clear picture on their security aspects.

What's more, the IR and SOAR services are added to help customers identify potential threats from different devices without human intervention. Remediation actions and suggested measures will be provided to resolve an issue automatically in the future.

The new IR feature is able to:
– Shorten investigation cycles – prioritise, confirm, and act on higher priority threats
– Use an Investigation Workbench to investigate notable events that may represent a threat
– Leverage integration with existing capabilities – by collaborating and tracking an investigation
– Quickly launch a response to critical incidents

The new SOAR service can:
– Automate repetitive tasks so that customers can allocate their resources to higher value tasks
– Automate security alerts allowing customers to keep everything under control, instead of dealing with overwhelming alerts
– Orchestrate workflows and responses across all products so that each device can actively participate in the defence strategy
– Save time and resources by resolving issues and making current tools work better

Professional Services
People are the key to any enterprises DX journey, and CITIC Telecom CPC can help by providing the resources to help client personnel learn and understand fast changing policy and compliance changes. This service includes being able to help companies enter the Chinese market with China Cybersecurity Law MLPS 2.0 compliance. For enterprises expanding or already operating inside China, it is imperative their digital transformation be in compliance with the law. This service includes classification, filing, implementation, evaluation, and auditing, and is easy, reliable, and professionally administered to ensure an enterprise operates a robust, fully compliant MLPS 2.0 infrastructure. Other Professional Services offered by CITIC Telecom CPC include vulnerability assessment, penetration testing, and security device migration.

Together with the existing yet powerful Device Management Service, which provides round-the-clock comprehensive and reliable infrastructure management services to handle the crucial burden of regular diligent device and software management, and the TrustCSI(TM) Behavior Analysis Service which brings a new approach to enterprise cyber defense, CITIC Telcom CPC's solutions provide a secure journey for companies that are going through the digital transformation process.

About OpenRice
Established in 1999, OpenRice is currently the most popular food dining guide in Hong Kong. The database contains the most complete and updated restaurant information, with credible restaurant reviews written by real locals. As the most comprehensive F&B platform in Hong Kong, OpenRice is devoted to the research and development of FoodTech to create a sustainable one-stop shop of solutions in the eco-system; including Restaurant Management System (RMS), Recruitment, POS & integrated payment, Table booking & dine-in solutions, Scan to Order, Vouchers, TakeAway , Analytics, and beyond!

Based in Hong Kong, OpenRice has also actively expanded to other Asian regions in recent years, including Macau, Taiwan, Japan, Thailand, Singapore, Malaysia, and China.

About CITIC Telecom CPC
We are CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

As a leading Global Local ICT Solutions Partner with worldwide footprint across East to West and native presence, we truly live our motto, "Innovation Never Stops." Being a preferred Digital Society Enabler, we lead our key markets at the forefront of pioneering ICT development, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into real-world value for our customers, helping them achieve higher productivity, agility, cost-efficiency, and ultimately, Digital Globalization.

As one of the first managed service providers in Hong Kong to achieve ISO 9001, 14001, 20000, 27001, and 27017 ICT-related certifications, CITIC Telecom CPC delivers on our superior quality commitment through a broad global self-managed infrastructure encompassing some of the highest growth markets in Asia, Europe and America, with over 140 points of presence, 18 Cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers.

For more information please visit www.citictel-cpc.com

Media Contacts:

Rowena Leung
CITIC Telecom International CPC Limited
(852) 2170 7536
Email: rowena.leung@citictel-cpc.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

TEC presents Welcome Back to The Office! Good to leave, even better to come back?

HONG KONG, Oct 21, 2020 – (ACN Newswire) – The COVID-19 work-at-home has pushed businesses and employees globally to re-evaluate the workplace. The Executive Centre (TEC), the leading premium flexible workspace provider in Asia Pacific and the Middle East, is also re-evaluating – with a 'Welcome Back to The Office' video campaign, and characters that find new ways of adapting to the new normal working environment.

The 'Welcome Back' video campaign is a take on the work-at-home phenomenon, and while the characters in the videos are fictional, their triumphs and struggles are drawn from real experiences of TEC's 1000+ global team.

Don't miss: "Welcome Back to the Office!"
Episode 1: "Good to leave, even better to come back"
Watch the premiere [3'40] :: https://youtu.be/cGzLjfneslE

Synopsis: "They were told that as a precautionary measure and in-line with their global head office's pandemic response, that they would be 'WFH'. Some were excited. Some unphased. And some were really not enthused in the slightest. Find out how the typical workday has, and is continuing to change. Follow four co-workers on their first day back to work: Welcome Back To The Office addresses the full spectrum of what an office really is."

It's clear work-from-home arrangements are becoming the new normal, people are commuting less, less dressing to impress and more time with the family. However, on the flip side, there are also irreplaceable benefits of the office such as proper coffee in a proper coffee cup, chatting to colleagues and collaborating on projects, IT that works, comfortable ergonomic furniture, admin support, and a highly-productive environment that boosts concentration and minimises distraction.

"After an extended period of time working from home, we were inspired to explore how the typical workday has changed, and is continuing to change," said Paul Salnikow, TEC Founder and CEO. "We believe the future of the workplace hinges on its relationship with the people who truly make it work.

"The pandemic has accelerated the shift to flexible workspaces. We are certain that the office, rather than becoming obsolete, will become an increasingly valuable asset, facilitating collaboration and driving business growth. Our clients are saying their offices of the future will need solutions that are tailored to their success, limit current challenges, give their staff maximum flexibility and provide the best office environment that they can find."

Please join the 'Welcome Back" campaign at https://www.backtotheoffice.executivecentre.com.

About The Executive Centre
The Executive Centre (TEC) opened its doors in Hong Kong in 1994 and today manages 135+ Centres in 32 cities and 14 countries. The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space – they are looking for a place for their organisation to thrive.

TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organisations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Conference facilities to suit any business' needs. Learn more at www.executivecentre.com.

Press Enquiries:
Finsbury
Sheena Shah / Crystal Chow
Sheena.Shah@Finsbury.com / +852 3166 9855
Crystal.Chow@Finsbury.com / +852 3166 9838

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

WARC releases Guide to Brand activism in the Black Lives Matter era

LONDON, Oct 13, 2020 – (ACN Newswire) – The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities.

WARC Guide to Brand activism in the Black Lives Matter era

Consumers engagement with brands chart

To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.

Guest editor Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder of blacklist 100, comments: "From the streets to boardrooms, Black Lives Matter has unified consumers and employees in fighting racial inequity, demanding more accountability from CEOs, organizations, and brands themselves.

"In the next 30 years, 90% of the US population growth will come from minority audiences, including Black households. This Guide offers research, inspiration, and advice on how to exercise brand accountability. Ultimately, it is a quick-start foundation for ethically activating Black Lives Matter to be relevant among, and resonate with, diverse communities by creating a new growth imperative based on their empowerment."

Cathy Taylor, US Commissioning Editor, WARC, says: "Research shows consumers are demanding brands respond in ways that go beyond donations. This is not just about changing messaging or momentary gestures, it is about the very core of the business — addressing challenges and taking the right steps to drive long term positive change.

"We are delighted to have worked with guest editor Kai and our many esteemed contributors in our quest to help businesses respond in authentic and meaningful ways to the BLM movement."

Providing guidance for advertisers, agencies and media owners, the report features case studies from brands who've done it well – including, Procter & Gamble, Ford and Netflix – data on changing attitudes around Black Lives Matter, what consumers want brands to do, the internal work that brands have to do towards diversity, equity and inclusion, and how that affects marketing outcomes.

The eight key takeaways highlighted in WARC's Guide to Brand activism in the Black Lives Matter era are:

1. The US is moving toward a majority-minority culture
According to US Census data, in 2014 minorities made up 38% of the country, but by 2060 they will be in the majority at 56%. Marketers should no longer default to white culture. Non-US marketers should note the call for better representation is present in many markets, and lessons from the next wave of brand activism will be relevant globally.

2. Black Lives Matter is bigger than messaging, affecting how brands operate internally and externally
It is not just a multicultural issue; it's a human rights issue. And it's not just about posting a black square in protest on Instagram. For some brands, confronting racial injustice is new territory, but other brands came prepared. What they share is a strong brand purpose and often a history of addressing social issues.

3. Addressing racial injustice is a business imperative
More than a third of consumers have taken action based on a brand's approach to combating racial injustice – and they influence others to act in the same way. Especially in younger demographics, people say they will vote with their wallets and voices in terms of what brands they purchase.

4. Brands need to accept discomfort and be prepared for polarization in addressing racial inequities
Consumers firmly want brands to show solidarity but are torn as to what pace or scale. According to PSB Insights, there is clear polarization around how brands are seen as "responding to the current conversations and protests around racial injustice".

5. Ads that reflect diversity work
A global analysis of over 11,000 ads on Kantar's Link platform showed ads are more likely to get viewers' attention and be remembered if they feature people from diverse backgrounds. They're more enjoyable and involving, and show sales benefits.

6. A brand purpose, alone, is not enough
It only works when brands show true commitment and willingness to change. Visa, Levi's and P&G are committing to diversity, equity, and inclusion (DEI). Visa is reviewing progress every quarter.

7. Media budgeting is overwhelmingly skewed toward the general population
Only 6% of all US media spend of the total $480bn per year is geared toward minority groups. Brands need to act on bringing more equity to media investment.

8. Consumers prefer concrete action
Consumers prefer community investments and internal diversity, over donations. Research by WARC and Wunderman Thompson shows that of 1,006 adults surveyed in the US from Sept 3-9, 47% of Black/African American versus 32% of the general population want brands to change current internal practices and policies.

A sample of the WARC Guide to Brand activism in the Black Lives Matter era is available to download from content.warc.com/brand-activism-in-the-black-lives-matter-era-sample-report.html. The full report is available to WARC subscribers.

To complement the Guide, WARC will host two webinars: October 27 with Monique Nelson, Chair and CEO at UWG and Kai D. Wright entitled Marketing to Multicultural Consumers Now and in the Coming Majority-Minority; October 28 with Kantar entitled A Global look at Racial Representation in Advertising.

Paul Coxhill, Managing Director, WARC & Lions Intelligence, added: "WARC is committed to help advance diversity and inclusion in our industry. This Guide, together with our other BLM initiatives, will help brands, agencies, as well as the next generation of marketers, address the challenges and take the right steps to drive long term positive change."

In response to the Black Lives Matter movement, WARC has joined forces with Cannes Lions (www.lovethework.com/) and industry bodies to partner with the HBCU Business Deans Roundtable (www.hbcubusinessdeans.org/) in the US to support future Black marketers, as well as partnering with the Black Cultural Archives (blackculturalarchives.org/) in the UK to produce the video series Hidden Figures: A look at Black British Marketing & Design (released from Oct 15). More information on www.warc.com/reports/BlackLivesMatter

About WARC

– a global authority on marketing effectiveness

WARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.

For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 18,000+ case studies, 90,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,200+ client companies, 21,500+ active users in 100+ markets; collaborates with 50+ industry partners; has offices in the UK, US, China and Singapore.

Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com

Triller to Offer Live Streaming Starting on October 12th

LOS ANGELES, CA., Oct 8, 2020 – (ACN Newswire) – Beginning on October 12th, 2020, Triller users will have the ability to livestream content, further expanding Triller's capabilities as the social platform's user-base grows. This new feature will offer creators a new way to monetize their content.

With a paywall feature and donate now, creators will be able to go live at any time opening up additional monetization routes.

"We always want to put our artists first. Go live was one of the first things our influencers wanted. In response, we designed a program that is the best and most sophisticated go live technology there is. This will be game-changing for influencers," said Bobby Sarnevesht, Chief Triller Officer and Executive Chair. "We find it disturbing that TikTok takes such a big share of the artists work," he continued.

While other social platforms do give creators the opportunity to monetize their live-streams, a majority of the money raised often goes to the platform itself. Triller, however, continues to be an artist-first application. With the well-being of creators being at the core of its business model, Triller will make sure that 70% of all money raised during live streams goes directly to the artist. Triller has also designated $5 million in 'go live' backlog that has been pre-purchased for influencers on a first-come, first-serve basis. The first 10 influencers who hit 100,000 concurrent viewers will each get 50K donations directly from the company. This is the first of many up and coming monetization programs for influencers. "We have already done internal tests, and if influencers use their IG and other social to encourage their followers to join their go live, this is a relatively easy metric for them to hit," said Mike Lu, CEO of Triller.

"This generation has a huge appetite for live-streamed content, as we see how live-streamed events across social platforms have accumulated millions of viewers simultaneously. We want our users to know that we continue to update our app and add new features based on what we know will improve the experience for them based on their feedback," continued Bobby Sarnevesht.

This latest development is the final integration of Halogen Networks into the platform, which Triller acquired this June with the intention of giving Triller users the opportunity to watch live events, including sports, musical acts, and more.

ABOUT TRILLER

Triller is an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes, and with the tap of a button, you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch, and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @trillervids on Instagram.

CONTACT:
press@triller.co

SOURCE: Triller

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

eCommerce Expo Asia to announce Premium Retail Executive Summit in March 2021

SINGAPORE, Oct 6, 2020 – (ACN Newswire) – eCommerce Expo Asia today announced the launch of its premium conference, the Retail Executive Summit, that will be taking place on 4th March, 2021 at Marina Bay Sands, Singapore.

The exclusive senior executive conference will be restricted to a limited number of senior retail & ecommerce professionals, and will be the first of its kind in Singapore. The conference will give attendees insights into the emerging retail trends in APAC, and unveil the data behind ecommerce trends over the last 6 months. Topics include Conquering Cross Border, Contactless Retail and Emerging eCommerce Technologies.

Director for the Summit, Indiana Bisley stated, "The new launch is the answer to B2B & B2C enterprise feeling displaced by the last 6 months of trading. eCommerce has opened up a world of opportunity to those agile enough to move with the times & we want to give retailers, brands & marketplaces the insights and data to leverage the rapid shift to mobile commerce."

Throughout the day's activities, attendees will be presented with invaluable networking opportunities via a networking lunch and evening networking cocktails. Round tables will foster discussions around online trading strategies, and workshops will give insight into the most fit-for-purpose e-commerce technologies for differing business models.

The premium conference will also provide a platform for a small number of relevant ecommerce solution providers to showcase their latest solutions.

"dotdigital has supported eCommerce Expo Asia and London for many years now. We're looking forward to the launch of the Retail Executive Summit as another great networking engagement", said Aparna Gray, Head of Marketing, APAC at dotdigital, who will be a founding partner of the Summit.

The Retail Executive Summit is currently accepting exhibition & sponsorship applications. Visitor registrations will open in the coming month.

For more information on the Retail Executive Summit, visit www.ecommerceexpoasia.com/RES

For media enquiries, kindly contact Nic-cole Chia at n.chia@closerstillmedia.com.

About CloserStill Media

CloserStill Media specialises in international professional events chiefly in the technology markets, across five global territories. Its portfolio includes some of the UK's fastest-growing and award-winning events including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill Media has been repeatedly recognised as a leading innovator with its teams and international events winning multiple awards in Europe and Asia including Best Marketing Manager – four times in succession – Best Trade Exhibition, Best Launch Exhibition, and Rising Star – two years in succession – among others.

For more information, visit www.closerstillmedia.com.

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Roundup of Clavent’s Emerge Martech Virtual Summit

Clavent hosted Emerge Martech Virtual Summit powered by Clevertap on the 5th & 6th of September 2020. Emerge Martech Summit covered disruptive topics and latest technological factors that are set to transform the future of marketing under 4 large themes namely – AdTech, Content & SEO, User Analytics & Retention, Affiliates/Media Buying.

Clavent secured an outstanding lineup of talented influencers and thought leaders from companies like Swiggy, BurgerKing, Schneider Electric, SBI,Red Chillies Entertainment, Flipkart, Zee5, and more. Emerge covered new tools, tactics, technologies, and applications for Marketing and advertising which will be needed in entering the digital arena in this post COVID world. The conference was attended by more than 400+ attendees from more than 10 countries from organizations like Times of India, ALT Balaji, Blue Star Limited, EarlySalary, Lenskart, Max life Insurance, Ogilvy, Raymond, SBI, VFS global, Wipro, Zomato, Ola, Walmart, Philips, Schneider Electric, Udaan, Paytm, Vedantu, etc.

The conference discussed the trending topics such as micro-influencers, why conversational media, communication personalization, ideal marketing tech stack, Retention, online communities, and more:

Few Interesting Talks:

Retention – The New Lever to Growth by Francisco Vieira Mendes from Clevertap

Francisco focused on why retention has turned out to be one of the most important factors in the growth of a company. It reduces the cost and efforts invested for customer acquisition, improves customer experience, and also helps in spreading good word-of-mouth towards a brand.

Leveraging Micro-influencer by Nishant Bharadwaj from SBI

Micro-influencers have become an important method of marketing in recent times as it engages with the audience and focuses on customers throughout their customer journey. Nishant Bharadwaj puts more light on how he leveraged micro-influencers for SBI YONO.

Speaking to the Subconscious of Customers to Enhance Brand Affinity by Penny Soo
Penny Soo talked about enhancing brand affinity in a way that it hits the soft-spot of the customer for conversion, hence improving ROI.

Conversation Media – Next Big Opportunity in Brand Marketing by Anika Tanwar from Bobble AI Anika Tanwar discussed how conversation media is emerging as the next big opportunity in brand marketing.

Demand Generation through Content Experiences by Kapil Thukral from Tally Solutions

Kapil Thukral speaks about amplifying the need for enhanced and deeper content experiences in order to
generate value-driven demand.

Leveraging technology for Influencer Marketing Campaigns by Rahul Singh from Winkl
Rahul covered how brands can ideate and execute large influencer campaigns with ease by using technology. He touched upon the important aspects of influencer marketing and other unknown nuances which can be missed when managing influencers.

Thrilling Panel Discussion on OTTs:

The panel discussion on Day 2 on ”How OTT is changing the world of content” stole the show with amazing panel members like Neel Pandya, Head of Media at L’Oreal (Moderator), Binda Dey, Head of Marketing at Red Chillies Entertainment, Vani Dixit, Head CLM at Zee5, Prithvi Raj, Strategic Media Client Leader at Nielsen Media, Hemant Joshi, Brand Communications Enthusiast. Also, because OTTs have been everyone’s best friend but during the lockdown attendees’ love for it was just evident and relatable.

Closing Note:

The event not only made sure to cover the definitive aspects of emerging Marketing technology but also the key trends that define the emergence of Martech in the coming years. It also touched the base of several inside tips and tricks about enhancing your existing marketing practices and methodologies.

2,000 Industry Leaders Gather Online to Transform the Future of Payments, E-commerce, Retail, Fintech, and Identity in the Philippines

Philippines, Sep 29, 2020 – (ACN Newswire) – On 30 September & 1 October, Seamless Philippines' 2020 edition will take place online, bringing together the entire Philippines' commerce & finance ecosystem to innovate, transform and disrupt.

On the morning of 30 September, Mohamed Keraine, Managing Director – Head of Retail Development Asia of ING Bank will kickstart the keynote session as he shares how he and his team have grown ING Bank's Philippines business successfully. This Lito Villanueva, EVP and Chief Innovation and Inclusion Officer, RCBC takes to the stage next, to talk about RCBC's virtualization journey and the final morning keynote session will be delivered by banking heavyweight Dr. Justo Ortiz, Union Bank of the Philippines' Vice Chairman to offer insights into Unionbank's Transformation Journey.

On 1 October, Shopback Country Manager, Prashant Kala; foodPanda Commercial Director, Hardik Batra; Lazada Group Head of Business Development, Petrus Paolo Carbonell; Cebuana Lhuiller Bank VP and Head of Retail Banking, Jimmy Ang and Metromart Co- Founder & CEO, Steffano Fazzini, will gather virtually for their Keynote Panel Discussion on Innovating retail & e-commerce in the Philippines.

In addition to the highlighted keynote speakers, over 100 other experts will share their insights across six channels of content in the Payments Innovation, Banking and Financial Inclusion Channels on Day 1 and the E-commerce & Retail Strategy, E-commerce Marketing and Digital Identity Channels on Day 2. All channels are free to attend and for the first time ever at Seamless Philippines, all sessions will be available on-demand.

Additional featured speakers at Seamless Philippines Virtual 2020 include:
– Henry Aguda, Chairman of the Board at UBX/ SEVP, CTOO and Chief Technology Officer, Unionbank of the Philippines
– Bettina Quimson, IT Expert Resource, Philippine Senate and Congress
– Rogelio "Nooky" Umali, FWD Life Chief Technology Officer, FWD Insurance Corporation
– Janette Y. Abad Santos, VP & Head Marketing Group, Robinsons Bank
– Frederick Faustino, Assistant Vice President, Head, Digital Channels Business Development and Onboarding, Bank of the Philippine Islands
– Esel De Sagun-Madrid, VP, Analytics and Insights, Metropolitan Bank and Trust Company
– Gay Santos, Executive Director, Fintech Alliance Philippines
– Christian Jerome Dobles, Senior Vice President, Philippine National Bank
– Jayan Dy, Head of Digital Transformation, SM Retail
– Rajeev Tummala, Director-Digital & Data, HSBC
– Kim Lato, President & CEO, Kimstore.com
– Mary Jean T. Pacheco, Assistant Secretary, Department of Trade and Industry
– Ernest Ryan Valencia, Head Digital Marketing, Ayala Malls
– Dan Mejia, Head of Communications & Press, H & M Philippines
– Diego Buenaflor, General Manager, Ellana Mineral Cosmetics
– Dominador Gamboa, Director, House of Representatives
– Frances Nicola Mendez, Law and Policy Consultant, Department of Information and Communications Technology
– LtCol Francel Margareth Padilla-Taborlupa, Information Systems Officer, National Task Force Against Covid19, Office of the Chief Implementer, National Incidence Command, Emergency Operations Center

Alongside the online conference sessions, Seamless Philippines 2020 will also feature a virtual showcase of the latest solutions and technologies from leading solution providers. Exhibiting companies include Cognitec, LexisNexis Risk Solutions, Sybrin, FIME, Goldpac, LG Business Solutions, Amihan, Home Credit, Share Treats, Phonexia, POSMart, Veritaspay and WizarPOS.

The two-day virtual event is expected to gather over 2,000 payments, retail, e-commerce, fintech stakeholders from across the Philippines and beyond.

About Seamless Philippines Virtual 2020
Date: 30 September – 1 October 2020
Conference Hours: 09:00 – 17:00 , Live Online
Website: www.terrapinn.com/seamlessphvirtualnow

About Terrapinn

We've been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business. For more information, visit www.terrapinn.com.

Note: Press registration for the conference is compulsory. Press passes are strictly reserved for reporters, journalists, editors only. Final issuance of press passes is subjected to Terrapinn's discretion.

For your complimentary press pass, please contact the following:

Danelle Filipinas
Marketing Manager
Terrapinn Pte Ltd
Whatsapp/Viber: +65 8159 6111
danelle.filipinas@terrapinn.com

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CITIC Telecom CPC and ASTRI Transform Customer Experience with AR-based Operations and Maintenance Solution

HONG KONG, Sep 24, 2020 – (ACN Newswire) – CITIC Telecom International CPC Limited (CITIC Telecom CPC), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883) and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) have introduced a jointly developed Augmented Reality (AR) solution designed to transform field engineers' operations and maintenance processes. Branded DataHOUSE AR Remote Hand Service (AR Remote Hand), the solution leverages wearable Augmented Reality (AR) technology and brings CITIC Telecom CPC's field engineers and its customers to a new era, enabling them to slash the time and cost of troubleshooting and maintenance for achieving better results.

Mr. Esmond Li, CEO of CITIC Telecom CPC (left) and Mr. Hugh Chow, CEO of ASTRI announced the launch of "DataHOUSE AR Remote Hand Service", an AR solution jointly developed to transform field engineers' operations and maintenance processes.

(From the left) Mr. Daniel Kwong, Chief Information and Innovation Officer of CITIC Telecom CPC, Mr. Esmond Li, CEO of CITIC Telecom CPC, Mr. Hugh Chow, CEO of ASTRI and Dr. Lucas Hui, Chief Technology Officer of ASTRI pictured to celebrate the success of the partnership and AR-based Operations and Maintenance Solution.

The "DataHOUSE AR Remote Hand Service"meets the growing customer demand for support in managing the increasing complexity and diversity of equipment used today in data centres via the state-of-the-art solution. It enables field engineers across multiple locations to overcome the challenges of multiple languages and skillsets in multi-technology environments; as well as to manage installation and maintenance issues more efficiently and cost effectively, resulting in improved customer satisfaction

The AR Remote Hand Service employs AR glasses to stream real-time intelligence, troubleshooting logs, graphics and encrypted data from back-end systems to on-site engineers and maintenance staff, boosting field productivity by up to 50%. By wearing the glasses, field engineers do not have to stop their work to communicate with back-end support teams via a laptop or phone, nor to refer to a paper manual. The AR Remote Hand provides field engineers with a heads-up display for remote visualisation in real time as they install, maintain or troubleshoot equipment, thus speeding up the whole process.

Global-Local Service Enabler
CITIC Telecom CPC and ASTRI share the same vision in driving innovation and enhancing customer experience. Through the partnership, both companies not only take the latest AR technology to the next level, but also bring those benefits to a wide range of industries.

The new DataHOUSE AR Remote Hand Service meets the growing customer demand for support in managing the increasing complexity and diversity of equipment used today in data centres via the state-of-the-art solution. AR Remote Hand enables field engineers across multiple locations to overcome the challenges of multiple languages and skillsets in multi-technology environments; as well as to manage installation and maintenance issues more efficiently and cost effectively, resulting in improved customer satisfaction.

With the DataHOUSE AR Remote Hand Service, remote support teams share the same view as on-site engineers which reduces the need for and expense of travel time. This ability to work effectively from remote locations is also helping CITIC Telecom CPC's customers and staff stay safe in the midst of the COVID-19 pandemic. To ensure safe operations and maintain service infrastructure availability by the global remote service support teams, CITIC Telecom CPC is using DataHOUSE AR Remote Hand Service in its China Data Center operations to assure regional customers' business operations continuity.

"We are delighted to see the results of our strategic partnership with ASTRI in the launch of AR Remote Hand Service," said Mr. Esmond Li, CEO of CITIC Telecom CPC. "The partnership has provided us with a solution that significantly strengthens our managed services offerings, greatly enhances the customer experience and is revolutionising the industry's operations and maintenance capabilities. DataHOUSE AR Remote Hand is an innovative remote maintenance service adopted in data centre scenarios, which leverages AR intelligent operations and maintenance technologies. This is only the first step and we will not stop here. Through collaborating more innovative thinking, we expect to enhance the service to cope with more scenarios and bring more value and better customer experience to enterprises."

"Our strategic collaboration with CITIC Telecom CPC has demonstrated the success in leveraging next generation technology in real-life applications that benefit our people and society, in this case smart industrial applications and field service management solutions for Hong Kong enterprises," said Mr. Hugh Chow, CEO of ASTRI. "We are delighted that our applied research has proven effective in enhancing CITIC Telecom CPC's customer experience, improving operational efficiency and boosting business resilience, especially during the COVID-19 pandemic. ASTRI, as a bridge of innovation and technology, will continue to strive to create economic value and societal impact via technology transfer and commercialisation in building a smarter and safer Hong Kong."

In their collaboration, ASTRI focused on developing the software platform and customisation, while CITIC Telecom CPC provided related information and opinions based on its experience with business cases in various scenarios and applications. This ensured the solution could effectively address enterprise customers' needs across a range of industries. The result is a solution that offers a wide array of benefits in service provisioning and remote location visualization and communication capabilities:

Intelligent Service Provisioning without Boundaries

Field engineers managing complex equipment and procedures for on-site service previously required significant time and effort which reduced efficiency. Thanks to the innovative wearable AR technology, the AR Remote Hand service now substantially reduces the time and cost for field service provisioning while boosting capabilities. Customers can solve problems faster while minimising downtime and expense.

1.) Intuitive AR-Guided Installation, Troubleshooting and Maintenance: With AR Remote Hand, field engineers recognise any device with a designated QR code and access real-time intelligence, graphics, and encrypted data from back-end systems streamed on-site. Field staff can access virtual step-by-step guides or even 3D manuals via AR glasses, without the need to interrupt work to check information on a laptop or in a manual.

2.) Historical Records Analysis: Using a pre-set routine (e.g. gestures), on-site engineers can review a device's historical record (e.g. customers' network traffic or cloud CPU history), to speed up data analysis and troubleshooting, while cutting downtime and cost.

3.) Seamless Communication and Collaboration with Back-end Support: Field engineers previously communicated with back-end support via email or phone, making it difficult to describe a troubleshooting situation. Removing distance and language barriers, back-end engineers now view real-time images streamed via AR glasses through an AR operations console, improving operational speed and quality. Its powerful video conferencing feature also offers engineers instant support and fosters off-site collaboration between global operations and maintenance teams. In addition, back-end engineers can give field engineers clear instructions via 3D AR labelling.

AR-Enabler Acts as Customers' Remote Hands

While enterprises promote cross-regional operations and continuously develop businesses, the kinds of IT equipment used are diversified with fast upgrades, making daily IT operation and maintenance management difficult. In the past, maintenance of IT equipment was done by on-site professionals who would need to investigate and analyse the issues on-site in order to identify the solutions. However, the experience and capability of IT staff can vary. When an enterprise's IT and maintenance staff face situations they cannot fix or when its professional engineers are not able to go for on-site support, urgent maintenance can be delayed, compromising the enterprise's efficiency and putting it at risk.

In exceptional circumstances, such as the current pandemic, it's difficult for enterprises' IT staff to travel to data centres and manage their equipment. Equipped with the latest AR glasses development, CITIC Telecom CPC's DataHOUSE AR Remote Hand serves as customers' remote hands. It not only shows the status of on-site equipment as customers watch in real time from offices or other locations, but also lets customers to provide live instructions to CITIC Telecom CPC's on-site engineers as they troubleshoot equipment issues without physically being in the data centre.

"At CITIC Telecom CPC, we are constantly innovating to improve the customer experience," said Mr. Daniel Kwong, Chief Information and Innovation Officer of CITIC Telecom CPC. "We plan to extend the AR Remote Hand service for further customer use and will enlarge the list of equipment support. Adding AI applications for the AR glasses will be the next milestone as we work to deliver even more intelligent diagnoses. For example, when a field engineer sees the status of the target-fixing equipment through the AR glasses, they will be shown a number of possible causes for the problem, with each cause ranked with a percentage according to how likely it is to be the source of the problem."

Game-Changing Innovation in Algorithm Design

Innovation Never Stops. The innovative AR Remote Hand solution is the result of the hard work of CITIC Telecom CPC's data scientists and R&D experts based in Chengdu, Guangzhou and Hong Kong. In addition to developing the solution using AR technology, CITIC Telecom CPC's innovation team recently received an award that highlights its engineers' expertise in data science and algorithm design.

CITIC Telecom CPC's Data Science professionals won the "Tianchi Big Data Competition" organised by Alibaba Group in a fierce competition with over 900 teams from industry leading companies and top universities. The team helped ELEME Inc., an online food delivery platform, to optimise their food ordering and delivery with better algorithms to provide the best routes for their riders with full consideration of the location of food stores, the time needed for food preparation, traffic on the rider's route, service coverage in delivery areas, peak hours for food ordering, and customer waiting times.

The judges expressed their impression of the team's innovative thinking and algorithm calculation results, not only to achieve the fastest delivery time but also the shortest extra waiting time for customers. In the future, we expect the algorithm developed by the team will continue to add value for businesses of different industries and for the social community in a range of scenarios, such as optimising traffic flow or improving plane flight paths.

About CITIC Telecom CPC
We are CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

As a leading Global Local ICT Solutions Partner with worldwide footprint across East to West and native presence, we truly live our motto, "Innovation Never Stops." Being a preferred Digital Society Enabler, we lead our key markets at the forefront of pioneering ICT development, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into real-world value for our customers, helping them achieve higher productivity, agility, cost-efficiency, and ultimately, Digital Globalization.

As one of the first managed service providers in Hong Kong to achieve ISO 9001, 14001, 20000, 27001, and 27017 ICT-related certifications, CITIC Telecom CPC delivers on our superior quality commitment through a broad global self-managed infrastructure encompassing some of the highest growth markets in Asia, Europe and America, with over 140 points of presence, 18 Cloud service centers, 30+ data centers, and two dedicated 24×7 Security Operations Centers.

For more information please visit www.citictel-cpc.com

About ASTRI
The Hong Kong Applied Science and Technology Research Institute (ASTRI) was founded by the Government of the Hong Kong Special Administrative Region in 2000 with the mission of enhancing Hong Kong's competitiveness in technology-based industries through applied research.

ASTRI's research and development strategic focus covers five areas of applications: Smart City; Financial Technologies; Intelligent Manufacturing; Health Technologies; and Application Specific Integrated Circuits through its mandate as the Hong Kong branch of the Chinese National Engineering Research Centre.

Our core competence in various areas is grouped under five technology divisions, namely Artificial Intelligence and Big Data Analytics; Communications Technologies; Cybersecurity, Cryptography and Trusted Technologies; Integrated Circuits and Systems, and IoT and Sensors.

ASTRI seeks to develop technologies that address the needs of industries, institutions and communities in Hong Kong; as well as nurture talent to create economic value and societal impact. To date, ASTRI has transferred more than 750 technologies to the industry and owns more than 850 patents in the Mainland, the US and other countries.

For further information, please visit www.astri.org.

Media Contacts:

Rowena Leung
CITIC Telecom International CPC Limited
(852) 2170 7536
Email: rowena.leung@citictel-cpc.com

Jeanette Kwok
Hong Kong Applied Science and Technology Research Institute
(852) 9103 0633
Email: jeanettekwok@astri.org

Copyright 2020 ACN Newswire. All rights reserved. http://www.acnnewswire.com