CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

Mountain View, Calif, & Mumbai, India, Feb 20, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its industry data-science report ‘Navigating Personalization: A Balancing Act for eCommerce’ showcasing the importance of tailored personalization strategies across various eCommerce applications. The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.

CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies. This, alongside the various other insights within the report will help eCommerce marketers drive organic conversions and higher app activity.

CleverTap assessed personalization via three channels – email, push notifications, and in-app messages. The report establishes the 4 levels of personalization (L1 – L4) and advocates for an optimal blend across different levels to maximize results. These four levels of personalization from least to most personalized are:

L1: Tailors recommendations and promotions based on demographic data, ensuring relevance for distinct customer segments.
L2: Delves into behavior-based segmentation, crafting messages from past customer actions.
L3: Predicts preferences and intent, tailoring content and offers accordingly.
L4: Leverages real-time data, triggering immediate, highly relevant messages based on current behaviors and events

The report discovered that businesses with higher levels of personalization tend to have better business outcomes. It categorized these businesses into three groups —

Striving: Businesses that use limited personalization with higher send frequencies.

Steady: Businesses that use a high degree of personalization but have lower send frequencies.

Stellar: Businesses that use a high degree of personalization and optimal send frequencies.

Striving businesses, on average, sent 22 messages to users every week with minimal (L1) personalization, leading to them underperforming the industry benchmark by 77%.

Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level. But by prioritizing more advanced levels of personalization (L2 and L4) they outperformed industry benchmarks by 74%.

Stellar businesses adopted the optimum blend of all four personalization levels, with an emphasis on L4, outperforming the industry benchmark by 500%. Compared to striving businesses, they achieved nearly 7x more purchases.

Stellar businesses used L1 personalization to successfully promote large-scale events that impacted the customer base at large. Simultaneously, through more granular levels of personalization, they were able to guide customers towards subsequent conversion events. These stellar businesses prioritize behavior-based and real-time messaging over activity-based communication. This approach minimizes intrusive messages following specific customer activities and, instead, focuses on nudging customers only when behaviors of intent are shown.

“When it comes to personalization, often businesses can be myopic in their decision-making – thinking personalization of any shape or form will help achieve the lofty goals they set,” said Jacob Joseph, VP – Data Science, CleverTap. “While it’s true that some personalization is better than none, over-relying on any one type of personalization will deliver subpar results compared to businesses with a more holistic approach. With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

BluWave-ai and Sunbank, an Independent Power Producer, Enable Dispatchable Renewables AI Integrated With Microsoft Azure

OTTAWA, ON, Feb 7, 2024 – (ACN Newswire) – BluWave-ai announced today the signing of a contract with the City of Summerside (PE, Canada) to deploy and activate its AI-driven Smart Grid Optimizer for Summerside’s Solar Farm: Sunbank.

BluWave-ai Summerside Sunbank

Sunbank boosts the city’s renewable generation with 21.6 MW of solar and a 10 MW/20 MWH hour battery, augmenting a 12 MW wind farm supplying the city. Integrated with Microsoft Azure, the cloud-based software solution from BluWave-ai optimizes the operation of Sunbank to make the most of available renewables, which cuts net energy costs and reduces the carbon footprint of the city.

Depending on weather conditions, solar and wind energy generation is highly variable and, as such, is not dispatchable. Dispatchable generation can be requested to supply needs at short notice to handle peaks in demand and shortfall in other supply. Most power grids today use dispatchable gas-fired and other fossil-fuel-fired power plants or, in Summerside’s case, importing energy from the mainland via subsea cable, which is generated with a mix of non-renewable and renewable sources. With a maximum peak load of about 35 MW, Summerside can manage most of this peak demand with clean energy if it is made dispatchable.

Energy storage such as Sunbank’s provides the capability to capture energy during surplus periods and release when needed to meet system demand. Intelligent control is needed to maximize the use of renewable energy, predicting demand and generation ahead of time to optimally schedule charging. This includes discharging energy storage and any shortfall required from other sources to avoid curtailing or wasting that energy. This is where BluWave-ai’s Smart Grid Optimizer comes into play.

BluWave-ai and the City of Summerside’s collaboration has expanded from North America’s first AI-enabled energy dispatch announced in 2019 to the first end-to-end AI-optimized smart grid in North America in 2021. This integrates control of local energy assets including solar and energy storage at the city’s sports arena complex, which delivered a 100% solar-powered concert in 2022. With this contract, the solution integrates the utility-scale Sunbank solar and energy storage facility, providing more effective dispatchable clean energy capacity to meet the city’s needs.

“With the Canadian Federal Government’s target for net zero electricity grids by 2035, a key to retiring natural gas peaking plants and coal-fired thermal plants, will be to manage fluctuating renewables in the context of the needs of the grid,” said Devashish Paul, CEO BluWave-ai. “Leveraging 26 USPTO patents filed in the area of grids and optimization embedded in our AI products, this project at Sunbank will be a key AI-enabled battery dispatch project applicable to smart grids across Canada by 2035.”

Summerside’s state-of-the art smart grid with BluWave-ai’s Smart Grid Optimizer showcases a solution that is applicable worldwide as system operators and power utilities strive to build in more renewables to reduce fossil-fuel generation and corresponding emissions. With increased renewable capacity in the system, responding to demand peaks and avoiding curtailing renewable energy during lower demand periods is a significant problem. For example, California curtails about five percent of its solar and wind energy each year: clean energy that would have powered 370,000 homes in the state. In addition to the capabilities in operation at Summerside, the Smart Grid Optimizer can be augmented with BluWave-ai EV Everywhere to corral the rapidly growing, large capacity of energy storage from EVs and behind-the-meter EV chargers connected within electricity distribution grids to further uptake renewables with AI-managed active charging.

“As the global conversation at COP28 centered on reducing worldwide emissions and addressing climate change, the City of Summerside has proactively implemented substantial measures to greatly diminish our carbon footprint. Our collaboration with Bluwave-ai showcases the pioneering end-to-end AI-controlled smart grid in our city, deploying cutting-edge innovation to deliver tangible outcomes in emission reductions and energy cost savings. The integration of Sunbank into our operations marks a significant stride towards achieving net zero energy for our community,” said Dan Kutcher, Mayor of the City of Summerside.

“Wind and solar farms all over North America need to be turned into effective dispatchable energy assets to maximize use of clean energy,” said Thomas Triplet, Senior Director of Engineering, BluWave-ai. “With a combination of Sunbank’s renewable energy expertise and BluWave-ai’s AI-driven optimization, we can provide this capability, reducing the reliance of electricity systems on fossil-fuel generation without sacrificing capacity to handle demand peaks.”

For more information on the BluWave-ai Smart Grid Optimizer or for independent power producers who want to meet with BluWave-ai’s Smart Grid Optimization experts at Distributech in Orlando, Florida, at Booth 1325, Kiosk 1 (Feb. 26-29), please contact info@bluwave-ai.com.

Contact Information
Brandon Paul
Senior Corporate Marketing Manager
brandon.paul@bluwave-ai.com

SOURCE: BluWave-ai

View the original press release on newswire.com.

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

Mountain View, Calif, & Mumbai, India, Feb 7, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

7% boost in revenue per user (60-day period)
7% boost in retention (60-day period)
50% increase in conversion rate (MoM)
4% increase in stickiness (60-day period)
20% increase in retention rate
54% boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap named one of India’s Great Places To Work for the second time

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 31, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform has been Great Place To Work® Certified™ in India (from January 2024 to January 2025). This is the second time CleverTap has been recognized by the prestigious organization. This recognition underscores CleverTap’s commitment to fostering a positive and inclusive workplace culture.

The Certification is the result of an extensive analysis of the responses to the Great Place To Work Trust Index™ Survey taken by all India-based employees. An organization receives the Certification only after at least 70 percent of its workforce rate it as a ‘great workplace’.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what marks a great workplace: Trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

“We are delighted to receive the Great Place To Work Certification™ once again. It is a testament to the exceptional environment we foster here at CleverTap. Thanks to the collective effort of each of our team members, we’ve built a workplace that thrives on collaboration, innovation, and inclusivity,” said Sidharth Malik, Chief Executive Officer, CleverTap. “We prioritize open communication and continuous learning to ensure our team members are empowered to reach their full potential. This certification only reinforces our commitment to creating an environment where employees can thrive both personally and professionally.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Great Place To Work

Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All Model and Trust Index Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every place become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognized and coveted Great Place To Work Certification and highly competitive Best Workplaces Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue. Its platform enables leaders to truly capture, analyze and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in 150 countries worldwide.

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 95901 11798
ipshita.balu@archetype.co

Market Logic Software and Nextatlas Announce Partnership to Enhance AI-Driven Market Insights

BERLIN, Germany, Jan 30, 2024 – (ACN Newswire) – Market Logic Software, the market-leading SaaS provider of insight management solutions, is thrilled to announce a partnership with Nextatlas, a pioneer in AI-driven trend forecasting and consumer insights. This collaboration aims to revolutionize how businesses harness the power of artificial intelligence to access deeper insights into market trends and consumer behaviors.

Market logic’s AI-driven insights platform serves as a centralized hub for managing market knowledge. The platform, powered by the company’s ground-breaking AI for insights technology, DeepSights™, allows business professionals to obtain trusted insights at scale and speed through intuitive, natural language interactions.

Nextatlas complements the Market Logic platform by providing a direct link to a rich collection of forecasting and consumer insights. Utilizing artificial intelligence and machine learning algorithms, Nextatlas analyses social media data, online content, and various sources to identify emerging trends and consumer behaviors. The insights generated by Nextatlas are invaluable for businesses across industries, enabling informed decision-making related to product development, marketing strategies, and more.

The newly announced integration between Nextatlas’s data and Market Logic’s insights platform will streamline the process for enterprises to surface and share fresh insights across their organizations. Business users will be able to deepen their understanding of markets with DeepSights™ pulling relevant Nextatlas data into reports alongside other trusted information sources. This powerful combination of two leading AI platforms will empower business leaders, especially those in Go-To-Market functions, to identify new opportunities and innovate ahead of the competition.

“In the race to outperform the competition, companies are increasingly seeking the support of AI to shrink the time it takes to uncover and act on market and consumer insights. With that goal in mind, Market Logic’s strategy is to facilitate our clients’ access to an ecosystem of cutting-edge data providers. Nextatlas is renowned for its application of artificial intelligence to the creation of insights, and we are excited to be working together to help our customers shorten the insights-to-action cycle,” said Olaf Lenzmann, Chief Product and Innovation Officer, Market Logic.

“We’re really excited to bring together Nextatlas’s AI in trend forecasting with Market Logic’s DeepSights™. This partnership is a game-changer in market intelligence, making AI insights more impactful for businesses. By blending our strengths in spotting emerging consumer trends with the powerful insights from DeepSights™, we’re giving companies the tools they need to stay ahead of market changes. Together with Market Logic, we’re transforming how data is used in decision-making, creating a top-notch resource for businesses looking to innovate and stay competitive,” said Luca Morena, Co-founder and CEO of Nextatlas.

DeepSights™ is specifically trained to understand the full meaning and context of market and consumer content. Through natural language interactions, it enables professionals in marketing, product development, and insights to explore their company’s vast pool of market knowledge and extract relevant information rapidly. Drawing on internal and secondary content, DeepSights™ provides concise answers and summary reports to business users in seconds, saving significant time each day and accelerating time to action. As DeepSights™ is accessible via standard business applications, such as Microsoft Teams and Google Chat, it enables companies to bring valuable insights into the heart of daily business workflows.

To learn more about how this strategic partnership can elevate your business and increase the impact of insights on business performance, please contact info@marketlogicsoftware.com.

Media contact:
Daniela Zuin, CMO
Market Logic Software
Daniela.zuin@marketlogicsoftware.com
Tel: +44 7799 113040

About Market Logic Software:

Market Logic is a market-leading SaaS provider of insights management solutions.

Our AI-enabled insights management platform, powered by our special purpose AI for Insights technology DeepSights, allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.

Find out more at https://marketlogicsoftware.com.

About Nextatlas

Since its inception in 2012, Nextatlas has positioned itself as a pioneering force in trend forecasting and predictions, utilizing artificial intelligence to meticulously analyze social media posts on platforms like Twitter, Instagram, and Reddit. With a focus on early adopters, the platform evaluates information from over 300,000 users, extracting and filtering data for relevance, quality, and authenticity. Through this innovative AI technology, Nextatlas publishes daily insights into emerging trends and cultural shifts, challenging the traditionally opinion-led industry with a fully-fledged scientific approach. The platform’s name symbolizes its commitment to creating not just an “Atlas for the Future,” but the next evolution of a cultural Atlas – a dynamic map dynamically charting sociocultural changes with the power of AI and data analysis. Nextatlas continues to lead the charge in predictive trend detection, revealing evolving consumer behaviors and confidently predicting developments not yet visible on the horizon.

Contact Information

Daniela Zuin
CMO
daniela.zuin@marketlogicsoftware.com

SOURCE: Market Logic Software

View the original press release on newswire.com.

mindzie Unveils Python Integration to Enhance AI-Driven Process Mining and Automation

DALLAS, TX, Jan 24, 2024 – (ACN Newswire) – mindzie, inc. (“mindzie“), a leading provider of Generative AI-Driven process mining and business process optimization software, today announced the launch of a revolutionary new feature: integration with Python, the world’s most popular programming language. This cutting-edge addition allows users to harness the power of Python to develop custom process mining attributes, KPIs, classify data, integrate 3rd party systems, and much more within mindzie’s user-friendly platform.

Process Mining and Python

“I am thrilled to announce our latest innovation – the integration of Python into our Process Mining platform. This integration is more than just a technological advancement; it’s a game changer for businesses seeking to harness the full potential of their data. With Python’s flexibility and our platform’s intuitive design, we are empowering users to create bespoke solutions tailored to their unique business needs. This is a significant step allowing our clients to uncover deeper insights, drive efficiency, and foster continuous process improvement in ways that were previously unattainable.” – Soren Frederiksen, Chief Technology Officer, mindzie.

Enhanced Customization and Flexibility

The integration with Python opens up endless possibilities for customization in process mining. Users can now leverage the robust capabilities of Python scripting to create tailored solutions that meet the specific needs of their business processes. This feature is especially beneficial for organizations looking to delve deeper into their data and extract meaningful insights that standard process mining might overlook. Companies can now tailor their process mining efforts such as:

Aggregate process behaviors (e.g. the number of handovers between different departments in a case), these insights can be further used for predictions or root cause analysis.
Indicate whether a case started during a busy period, to use as input for AI models.

Users can develop sophisticated algorithms and analytics, expanding the scope of process mining beyond traditional boundaries.

Seamless Integration for Maximum Impact

mindzie has ensured that the integration of Python into its platform is seamless and user-friendly. Businesses can start leveraging this new feature immediately, with minimal learning curve or even using 3rd party technology like ChatGPT for code writing assistance. This ease of use democratizes access to advanced data analysis, making it available to a broader range of professionals within an organization.

The mindzie studio is available in Cloud Hosted, Enterprise On-Premise, Desktop Professional Edition, and Free Desktop Edition. Allowing companies to select the platform that best fits their unique requirements.

For more information, please contact https://mindzie.com/contact

Contact Information
mindzie media
Media Relations
info@mindzie.com
866-646-3943

SOURCE: mindzie, inc.

View the original press release on newswire.com.

CleverTap predicts the top MarTech trends for 2024

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 23, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences.

The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most activity in 2024:

1. AI: the new-age consultants

As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not only a personalized but strategically optimized experience. In 2024, this development will manifest in two key areas: content prescription and customer engagement strategies. In content prescription, it will allow brands to analyze data, predict resonant content for specific customer cohorts, and generate new content. Prescriptive customer engagement strategies will enable proactive customer journey orchestration, granular user segmentation for hyper-personalization, and predictive analytics that anticipate needs and forecast long-term revenue impact.

2. From Return On Investment (ROI) to Return on Experiences (ROX)

While ROI has historically been the way to evaluate campaigns: “money in vs money out”, 2024 will see brands take a more holistic view that extends beyond immediate returns — return on experience (ROX). The approach will continually evaluate the long-term impact on customer experiences. It will be a more nuanced and precise metric for gauging customer success, helping marketers look at customer journeys historically and go beyond click-throughs and conversions. Instead, it will consider nuanced metrics such as brand perception, satisfaction, loyalty, and advocacy. The full spectrum of interactions and emotions is responsible for driving user engagement.

3. The gambit of omnichannel will expand

Advancements in generative AI are coming thick and fast. And the chatbots spawned in 2023 will soon transition from being mere large language models to large action models. This means they will not just be able to respond with text, but also act upon commands, giving rise to an era of Generative AI assistants. The Rabbit R1 is already giving the world a pique into this by letting go of traditional apps in exchange for AI. The device’s software is powered by a large action model, or an algorithm that can learn from how users use apps so that it can replicate and automate those processes. In 2024, marketers will contend with the challenge of integrating these AI assistants into their omnichannel engagement strategies.

4. Zero-party data: consensual and accurate

The petabytes of data and insights brands have on their customers comes with a crucial responsibility i.e. ethically navigating this repository of information to deliver the best results while not compromising trust. Customers are increasingly wary of their data, how it’s being used and whether it’s being protected. 2024 will see the end of third-party cookies, the most popular targeting and tracking technique. As brands transition away, they will not only need to align with regulatory changes, but also foster a transparent and trustworthy relationship with their audience. In this new era, the focus on ethical data practices will become a cornerstone of effective and responsible marketing strategies.

Jacob Joseph, VP – Data Science, CleverTap said, “2023 was the year of generative AI, whose profound impact on society had us both excited and cautious about what the future holds. While advancements in the field will make it a sustained talk-point in 2024, other developments will reach a tipping point too. By getting ahead of this curve, we at CleverTap, can not only adapt to these shifts but also innovate and leverage any advancements for the benefit of our customers. This approach ensures that our customers receive unparalleled value and stay at the forefront of the rapidly evolving tech landscape.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Enterprise Video Platform Developer Network Optix, Inc. Acquires Scailable BV and Its Innovative Cloud-to-Edge AI Deployment

Walnut Creek, Calif., Jan 19, 2024 – (ACN Newswire) – Network Optix, Inc. (Nx), a premier developer of enterprise video platforms, proudly announces the acquisition of Scailable BV, an innovative cloud-to-edge AI deployment and fleet management startup based in the Netherlands.

Scailable’s cutting-edge development, deployment, and management tools allow AI developers or data ops teams to seamlessly deploy AI models from the cloud to any edge hardware device, re-train them, and manage an infinite fleet of edge AI pipelines. This not only streamlines operations but does so while minimizing spent time, effort, and cost.

By integrating Scailable’s tools as a component of the Network Optix Video Platform, Network Optix and Scailable aim to supercharge the extraction of actionable intelligence from video, turning it into a powerful data sensor, accessible to anyone.

Data derived from video has become a crucial element in organizational and government operations, and plays a pivotal role in data-collection and automated decision-making used to optimize operational efficiency. Intelligent video has already solidified its presence in industries such as Manufacturing, Logistics, Smart City, Transportation, Data Operations, and many more (read more here).

With the incorporation of Scailable’s capabilities into the Network Optix Video Platform, Nx aims to empower developers and organizations to create and deliver customized and ever-evolving solutions, with a fraction of the resources.

“We are thrilled to welcome Scailable as the new member of our Nx global family,” said Nathan Wheeler, Chairman and CEO of Network Optix. “Their disruptive edge AI management software supercharges our enterprise video platform, empowering organizations and businesses worldwide to unlock the full potential of video data to drive innovation in operational intelligence.”

Prof. Dr. Maurits Kaptein, CEO of Scailable, added, “We are excited to join forces with Network Optix, bringing the benefits of edge AI – increased user privacy, reduced carbon footprints, and faster response times – to a global stage. Together, we can ensure real-time AI-generated insights on any video stream without the heavy and costly cloud processing.”

The combined solution is expected to be available to customers in Q3 2024.

About Network Optix: Network Optix is a premier enterprise video platform provider for security, transportation, smart city, and smart building markets. Our award-winning platform helps organizations improve security, protect assets, optimize operations, and reduce costs. Headquartered in Walnut Creek, California, Network Optix serves customers on every continent.

About Scailable BV: Scailable BV, founded in Eindhoven in 2020, is a Dutch company on a mission to make edge AI model management and deployment effortless and hardware agnostic. The Scailable AI manager enables the deployment of trained AI models over-the-air, without device-specific engineering, to various devices and chipsets, allowing AI solution developers to leverage specialized AI hardware without re-engineering their models or software.

To find out more, click here for the full Network Optix blog post.

Contact Information
Press and Media
media@networkoptix.com

SOURCE: Network Optix

View the original press release on newswire.com.

Plato Data Intelligence Leverages Vectara to Power its Data-As-A-Service / DaaS Platform

NEW YORK, NY, Jan 19, 2024 – (ACN Newswire) – From development to launch, Vectara’s GenAI technology and team help innovators get to market faster. The announced partnership breaks new ground towards deploying a next generation of GenAI tools with Vertical focus.

Vectara, the Trusted Generative AI Product Platform, and Plato Data Intelligence, creators of PlatoAi, have entered into a commercial agreement to unlock the power of Vectara via Plato AI’s Generative Intelligence platform. With an emphasis on secure, trustworthy, and transparent GenAI for enterprises, Vectara was the clear choice for developers who want a trusted provider to count on for MVPs and new product launches.

Plato Data Intelligence offers many new and enhanced solutions leveraging AI and machine learning to curate data intelligence for users via its secure web3.0 platform

Bryan Feinberg, CEO of Plato Data Intelligence, commented: “Once we understood Vectara’s strength in retrieval, selecting Vectara was an easy choice, and we have been rewarded with a level of support from Vectara’s technical team that has met and exceeded all expectations especially as it relates to our strategy to collaborate with only best-in-class technology providers with low TCO and fast time-to-market solutions.”

To provide the most optimal and cost-effective solution for their end clients, PlatoAi undertook a large migration process, moving from a big cloud service provider to a smaller cloud hosting platform. This move decreased costs by over 70%, allowing Plato to focus on giving more content to platform end-users while operating in a more streamlined and profitable manner. The affinity for Vectara was felt strongly and early on, with features like cross-language understanding fueling their vertical content across languages. Vectara also acts as the main search mechanism of the content platform, delivering relevant results across all types of queries.

“Empowering innovative builders like Plato is why Vectara exists,” said Shawn Clink, Head of Strategic Sales at Vectara. “As an API-first GenAI platform, Vectara’s industry-leading, end-to-end approach to Retrieval Augmented Generation (RAG) allows companies to quickly extend their solutions to include Conversational AI, Question Answering, Semantic App Search, and Research & Analysis capabilities. We are excited about empowering Plato Data Intelligence with industry-leading capabilities to ensure their success both across their development and commercial environments.”

About Vectara

Vectara is an end-to-end platform that empowers product builders to embed powerful Generative AI features into their applications with extraordinary results. Built on a solid hybrid search core, Vectara delivers the shortest path to an answer or action through a safe, secure, and trusted entry point. Vectara is built for product managers and developers with an easily leveraged API that gives full access to the platform’s powerful features. Vectara’s Retrieval Augmented Generation (RAG) allows businesses to quickly, safely, and affordably integrate best-in-class conversational AI and question-answering into their application. Vectara never trains its models on customer data, allowing businesses to embed generative AI capabilities without the risk of data or privacy violations. To learn more about Vectara, visit https://www.vectara.com

About PlatoAi

PlatoAi is at the forefront of machine learning and AI technology, creating innovative solutions that transform how businesses engage with their audience. They specialize in advanced learning algorithms and AI-driven products. To learn more about Plato.ai visit https://PlatoAistream.com

Contact:
Bryan Feinberg CEO
Zephyr@Platodata.io

INSYS icom Designates CITIC Telecom CPC as Selected Partner For Asia and China Markets Expansion and Industrial Internet of Things (IIoT) Transformation

HONG KONG, Jan 16, 2024 – (ACN Newswire) – CITIC Telecom International CPC Limited (“CITIC Telecom CPC”), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883) is pleased to announce INSYS icom has designated CITIC Telecom CPC as the handpicked partner to support INSYS icom’s expansion into the Asia and China markets. INSYS icom is leveraging the high performance and high reliability of TrueCONNECT(TM) Private Ethernet to support extended geographic coverage of its mission-critical connectivity services for Industrial Internet of Things (IIoT) devices, including in Mainland China. INSYS icom is also utilizing the SmartCLOUD(TM) cloud computing platform to safeguard localized IIoT data within borders, in compliance with stringent data sovereignty requirements.

INSYS icom designates CITIC Telecom CPC as selected partner for Asia and China Markets expansion and Industrial Internet of Things (IIoT) transformation

Secure communication and networking of data in industrial applications – that is the core competence of INSYS icom. With its intelligent and powerful hardware and software solutions (Managed Devices and Services), machines, plants and other devices can be reached remotely and their operating data transmitted. INSYS icom masters the advancing digitalisation with its expert knowledge of this complex subject area. The company has set itself the goal of continuously developing innovations for industrial data communication and networking and works passionately every day to achieve this. The leading manufacturer in the energy and water supply segment also positions itself as a premium partner in the field of mechanical engineering. Customer proximity in all its forms is the foundation for the regionally rooted and cosmopolitan company.

“From literally a world of choices, we ultimately decided to partner with CITIC Telecom CPC on the strength of their multidimensional expertise,” said David Sukowatey, Product Manager, Managed Services of INSYS icom. “We are extremely impressed by their teams’ extensive resources and knowledge across crucial technology and business-related areas. Not only are we benefiting from CITIC Telecom CPC’s superb networking and cloud solutions, their professional staff are also instrumental in helping us navigate various other complex technical, business and regulatory challenges, in particular with deployment in regions.”

Scaling Up Beyond Europe with Trusted Partner

INSYS icom’s manufacturing industry customers build and deliver machinery to their own customers’ manufacturing plants worldwide. To enable these IIoT machines to communicate, INSYS icom developed a turnkey communications system combining local area networking (LAN), cellular communications (using SIM cards), and dedicated VPN services, allowing customers to deploy and operate their machines anywhere easily. This comprehensive IIoT communications solution was extremely successful in the European market, and INSYS icom decided to expand into Asia to sustain this growth momentum. Scaling up beyond Europe meant new milestone for the company, not only regarding the broader geographic coverage (including mobile connectivity), but also the capability of establishing a reliable IIoT infrastructure to support global connectivity and address complex global-local laws and regulations. As the selected partner, CITIC Telecom CPC is facilitating INSYS icom in this business growth initiative via both technological and business assistance.

In technical areas, CITIC Telecom CPC’s flagship enterprise solutions support both the connectivity expansion to Asia (including mainland China), and the need to address in-country regulatory requirements. Specifically, high-performance TrueCONNECT(TM) Premium (VPLS), CITIC Telecom CPC’s award-winning fully meshed and highly redundant Ethernet-based private network service, is linking up INSYS icom’s European headquarters and diverse IIoT devices located in other regions, including Asia and mainland China. IIoT applications operate in mission-critical environments and require robust networks with high availability and low latency.

TrueCONNECT(TM) Premium’s high reliability and performance underpin this crucial connectivity and pave the way for INSYS icom to launch a new offering of its icom Connectivity Suite which enables customers to configure machinery anywhere and deploy it globally to achieve even higher productivity and cost efficiency. New 7x24x365 emergency support hotline services have also been launched, again supported by TrueCONNECT(TM) Premium’s superb reliability.

Additionally, INSYS icom is using the flexibility and agility of the SmartCLOUD(TM) cloud computing platform to facilitate and store data in proximity to deployed IIoT devices. It ensures rapid access and enhanced service productivity, as well as complies with local requirements such as GDPR and China MLPS 2.0. stipulating data sovereignty specifications.

With decades of extensive technical and business experience, CITIC Telecom CPC’s competence spans multiple domains across technology, business, government, culture, and geography. Through this partnership, INSYS icom is leveraging CITIC Telecom CPC’s thriving technological and business ecosystem, including ample local resources in Asia and China, to overcome an intricate technical and regulatory landscape and virtually any challenge.

“We strive to provide a full stack of services and resources to support INSYS icom substantial businesses success in their endeavors,” said Jacky Kwok, Chief Commercial Officer, CITIC Telecom CPC. “We are serious about our service commitment. The team has cultivated an immense knowledge base, experience, and other resources to assist them in multiple dimensions.”

With CITIC Telecom CPC’s services and expertise, INSYS icom is now continuing to develop other new applications and extend functionality for customers within existing markets and new geographies. Both companies have exhibited strong resonance with a corporate culture of continuous innovation and commitment to quality, with the aim to transform technical potentials into real-world positive impact for customers.

About CITIC Telecom CPC

We are CITIC Telecom International CPC Limited (“CITIC Telecom CPC”), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), serving multinational enterprises the world over by addressing their specific ICT requirements with highly scalable tailored solutions built upon our flagship technology suites, comprising TrueCONNECT(TM) private network solutions, TrustCSI(TM) information security solutions, DataHOUSE(TM) cloud data center solutions, and SmartCLOUD(TM) cloud computing solutions.

With the motto “Innovation Never Stops,” we leverage innovative technologies, embracing AI, AR, Big Data, IoT, and other cutting-edge emerging technologies to transform technical potential into business value for our customers. As an enterprise digital transformation partner, we strive to help our customers achieve industry-leading positions, high agility, and cost-efficiency through digitalization.

With our Global-Local capabilities, we are committed to providing our customers with one-stop-shop ICT solutions with superior quality. Having a worldwide footprint across nearly 160 countries and regions, including Asia, Europe and America, Africa, the Middle East, and Central Asia, our global network resources connect nearly 170 points of presence (POPs), 60+ SDWAN gateways, 21 Cloud service centers, 30+ data centers, and three dedicated 24×7 Security Operations Centers (SOCs). We are certified with a series of international certifications, including SD-WAN Ready, ISO 9001, 14001, 20000, 27001, and 27017, to ensure our services compliance with international standards and resources for enterprises. We offer local professional services, superior delivery capabilities as well as exceptional customer experience and best practices through our global presence and extensive industry know-how, becoming a leading integrated intelligent ICT service provider to enterprise customers.

For more information, please visit www.citictel-cpc.com

Media Contacts:

Catherine Yuen

CITIC Telecom CPC

(852) 2170 7536

Email: catherine.yuen@citictel-cpc.com