ONTARIO CA, Mar 30, 2021 – (ACN Newswire) – His roster of clients is impressive and includes the likes of James Taylor, Santana, Mark Knopfler and Dire Straits, and the list goes on. Kevin Leflar, co-founder, president and CEO of officialCOMMUNITY – has seen it all. Spending 30+ years straddling both the music and technology worlds, Leflar has become one of the best-known authorities on the impact of digital technology on the music industry.

Launching his career as a band manager in his early 20s, sending demo tapes to music labels and ultimately representing a Juno award-winning artist, Leflar spurred a bidding war landing him one of the biggest deals in Canadian history. By his mid-twenties, he had his own label, was offered bands and musicians to manage and could have written his own ticket in the industry.

Leflar's interests and career took a turn into the tech sector pre-Y2K, working on what he describes as "Web 1.0," where software developers were considered somewhat rock stars – in their own right. After igniting his passion for all things Internet technology, contributing to the growth of a company from five to 350+ employees in only four short years, he ventured off on his own – bringing his two interests together with the birth of officialCOMMUNITY. officialCOMMUNITY is an online event-driven brand management agency that uses technology to empower established recording artists to acquire, serve and connect with their fans as lifelong, direct customers and community members.

Considered a rock star by his programmers and a self-described nerd to his rock star clients, Leflar landed on the world stage by working with legends Elton John, Bob Dylan, George Michael, Roger Waters and Sam Smith.

Recognizing that artists' fame can be a double-edged sword, he felt compelled to become involved with organizations dedicated to improving Canadian musicians' profile and rights. He subsequently represented a collection of recording artists before the Canadian Copyright Board and worked with international consulates as a Canadian ambassador of music.

"Leflar's background is certainly unique," commented UREEQA CEO Harsch Khandelwal. "It's not every day that an individual spends his days thinking up events like golfing with Alice Cooper, and then spends his evenings thinking about intellectual property rights and how technological advancements could impact the industry and his clients' livelihood."

It is here that his passion, values and interests align with UREEQAs vision – that by leveraging technology, and blockchain, UREEQA can protect a Creator's Work, Rights and Revenue. "UREEQA understands that this is an international problem and we're assembling a team that we think can make a difference, that can change Creators' lives," Khandelwal added.

"The music industry has its flaws," noted Leflar. "Creators need a way to protect what's theirs and it's clear to me that UREEQA is on the right path. That's why I'm excited to join their team as a member of the UREEQA Advisory Board."

Khandelwal echoed Leflar's excitement about joining the Advisory Board, adding that "It's clear to me that Kevin is there for the music industry, he's dedicated his life to the interplay between music and technology, and most importantly, he cares about the recording artists. Kevin is a perfect fit as the latest member of the UREEQA Advisory Board."

About Kevin Leflar

Kevin Leflar is the co-founder, president and CEO of officialCOMMUNITY. officialCOMMUNITY empowers established recording artists including James Taylor, Santana, Jackson Browne, Bonnie Raitt, Sarah McLachlan, Mark Knopfler and Dire Straits to acquire, serve and connect their fans as lifelong, direct customers and community members.

officialCOMMUNITY conducts direct sales in each artist's name through their official website using only their brand. Our artist's teams manage the official social media presence and operate as stewards of the artist's brand online.

Mr. Leflar has an extensive background as a technologist and consultant, musician and music industry innovator. https://www.officialcommunity.com

About UREEQA

The UREEQA platform strives to protect creators' work, their rights and their revenue by harnessing the power of blockchain technology.

Established in Canada in 2020, UREEQA will modernize the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. By building a robust and compelling Package of Proof for source creative work, UREEQA only mints Validated NFTs to represent creative rights. This helps keep buyers safe by giving them confidence that the work they are purchasing was minted by the smart contract approved by the creator of the work and is therefore authentic.

UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.

For more information on UREEQA and upcoming announcements please visit our website UREEQA (https://www.ureeqa.com/), join our Telegram channel here (https://t.me/UREEQA), and follow us on Twitter here (https://twitter.com/UREEQA_Inc).

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

ONTARIO CA, Mar 13, 2021 – (ACN Newswire) – If you have ever listened to the radio, there is a good chance you have heard Kenny Aronoff drumming. He has worked with everyone from Paul McCartney to Lady Gaga to The Rolling Stones, and has been cited by Rolling Stone Magazine as one of the "100 Greatest Drummers of All Time". Now he is choosing to partner with UREEQA.

From playing with Johnny Cash to Beyonce, Kenny Aronoff is a musician who has demonstrated his ability to stand the test of time. The reason he has been able to do this can be boiled down to one word "passion".

His passion for his work can be felt by anyone who meets him. Since the age of 10, Kenny knew what his purpose was, and this purpose drives him to continuously grow and improve.

Not only was he named #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years by Modern Drummer, but his passion for growth and improvement has also led him to become a successful inspirational speaker.

With all of his experience in the music industry just imagine the stories he could tell. Well, now you don't have to imagine it as he recently added author to his list of credentials with the release of his book Sex, Drums, Rock 'n' Roll! So where does one of the world's most influential drummers go to protect both his audio and eBook? Well, Kenny has chosen UREEQA.

The partnership between UREEQA and Kenny grew out of our mutual passion for creative works. Aronoff noted that "My first thoughts were what do myself and UREEQA have in common? Passion, Purpose, Authenticity, Creativity, Perseverance. Not only do I support the platforms' goal, but the team behind the platform holds these same values".

UREEQA's CMO Shannon Powell stated that "we are honored to welcome Mr. Aronoff to the platform. Kenny's participation in our closed beta gives UREEQA access to his expertise in the music industry as well as his experience as an author". She went on to say that "in addition to his experience, his passion for creativity and continuous improvement are perfectly aligned with the purpose behind this closed beta, to improve and bring the best possible product to our users".

UREEQAs platform is designed with a vision to empower Creators. To provide Creators with an easy-to-use option to have their work validated, minted as an NFT, a package of proof on hand to prove their ownership, and access to the tools they need to protect this work if it is ever stolen. The support we have seen from experts in their field, like Aronoff, helps UREEQA ensure the product we deliver will achieve this goal. Stay tuned to find out what other experts in their creative fields have joined Aronoff in their support for UREEQA.

About Kenny Aronoff

Kenny Aronoff is one of the world's most influential and in demand session and live drummers. Rolling Stone Magazine, in fact, cited him as one of the "100 Greatest Drummers of All Time" and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years. The list of artists he's worked with on the road and/or in the studio reads like a who's who of the music industry, and includes:

John Mellencamp, The Rolling Stones, Bruce Springsteen, Paul McCartney, Tom Petty, Sting, The Smashing Pumpkins, Billy Gibbons, Lady Gaga, Bruno Mars, Bob Seger, Bob Dylan, John Fogerty, Jon Bon Jovi, Elton John, Rod Stewart, Eric Clapton, Willie Nelson, Johnny Cash, Ray Charles, B.B. King, Dave Grohl, Stevie Wonder, Alicia Keys, John Legend, Beyonce, Santana, Crosby Stills and Nash, Celine Dion, Lenny Kravitz, and many others.

Kenny has played on over 60 Grammy-nominated or awarded recordings representing over 300 million in sales, with more than 1300 that were RIAA certified Gold, Platinum or Diamond.

Author is the most recent addition to his long line of credits. Sex, Drums, Rock 'n' Roll! The Hardest Hitting Man in Show Business (Backbeat Books, November 15, 2016).

About UREEQA

The UREEQA platform harnesses the power of blockchain technology and the blockchain community to empower creators to protect, manage, and monetize their work. Established in Canada in 2020, UREEQA will modernize the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.

For more information on UREEQA and upcoming announcements please visit our website UREEQA (https://www.ureeqa.com/), join our Telegram channel here (https://t.me/UREEQA), and follow us on Twitter here (https://twitter.com/UREEQA_Inc).

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com