Tag: Retail & eCommerce

YOHO eCommerce unveils “YOHO AI Assistant” to Enhance Shopping Experience, Introduce “Best Deal Guarantee” to Train the Pricing Algorithm

HONG KONG, Mar 1, 2024 – (ACN Newswire) – Yoho Group Holdings Limited (“YOHO” or the “Group”; Stock Code: 2347), a leading e-commerce platform in Hong Kong, is pleased to announce that as a pioneer in Hong Kong’s e-commerce landscape, it has been actively exploring the synergistic integration of AI technology with retail experience, with a commitment to revolutionizing the online shopping experience for every online consumer. To celebrate its 11th anniversary, the Group officially unveiled its AI e-commerce blueprint and launched YOHO AI Assistant, a personal AI shopping assistant on the YOHO platform, to comprehensively address customers’ various shopping queries. In addition, in gratitude for the longstanding support and trust of its vast consumer base, YOHO is launching a citywide shopping promotion and activities with the theme “Best Deal Guarantee” during the 11th Anniversary Thanksgiving Festival to celebrate with its customers.

Exciting Debut of YOHO AI Assistant

YOHO AI Assistant serves as a personal AI shopping assistant for each customer, embodying the five core objectives of personalization, professionalism, convenience, efficiency, and cost-effectiveness. It is equipped to provide eight major shopping assistance functions, including comprehensive product information, personalized product search, insightful product comparisons, comprehensive price comparisons, aggregated product reviews, professional product recommendations, 24-hour customer service, and shopping reminders. These features will be rolled out and made available in phases. The YOHO team is dedicated to further enhancing the Group’s AI strategy, integrating data across the entire platform to efficiently apply it to customer service, AI conversational shopping interactions, and other areas, with the aim of significantly improving the customer experience. For more details about YOHO AI Assistant, please visit https://bitly.ws/3ey2K.

YOHO Celebrates its 11th Anniversary Thanksgiving Festival with the Citywide “Best Deal Guarantee” Shopping Promotion

Since its inception, YOHO has adhered to the philosophy of “offering an extensive range of quality products at affordable prices”. In 2019, the Group successfully developed an in-house “automatic pricing system” that utilizes an algorithm to determine the optimal pricing and discounts for products, thereby assisting consumers in making the most competitive shopping decisions. Marking its 11th anniversary, the Group has strategically introduced the “Best Deal Guarantee” offer. From 1 March to 31 March 2024, YOHO members who identify the same product available at a lower public price in another Hong Kong store within 24 hours of their purchase on the YOHO platform are eligible to apply a price difference refund of up to HK$1,000.

Furthermore, YOHO will host a 13-day citywide flash sale event starting from 1 March to 13 March 2024. An extensive selection of flash sale deals will be launched precisely at midnight each day, featuring selected themes from over 60,000 products. The categories include major appliances, mobile phones, computers, beauty and skincare devices, games, kitchen appliances, supplements and vitamins. Additionally, the Thanksgiving Festival will feature a special “Fixed Price $11” promotion, offering a variety of limited-quantity products at a flat rate of HK$11. In addition to the best price guarantee and flash sales, YOHO is partnering with Mastercard, BoC Pay, AlipayHK, and X Pay to offer various payment discounts, with savings of up to HK$500.

Ms. Kathy Tsui, Co-founder and Chief Operating Officer of Yoho Group, said, “Amid the complex and ever-changing external geopolitical and economic landscape, the Hong Kong economy still faces significant challenges that cannot be underestimated. YOHO is acutely aware of consumers’ strong demand for products with great cost-effectiveness. Coinciding with the YOHO 11th Anniversary Thanksgiving Festival, we are genuinely launching a vast array of offers and privileges to reciprocate our customers’ support. Additionally, as an e-commerce player persistently leveraging technology to enhance the shopping experience, we believe in the transformative potential of AI technology on the future retail ecosystem. Consequently, we are actively engaging with leading global AI firms to research and develop applications and integrations of AI technology. We are thrilled to announce the launch of the YOHO AI Assistant Beta version on 28 February, marking a pivotal milestone in the YOHO AI e-commerce blueprint. Looking forward, YOHO will further amplify our market strategy, embracing innovative thinking and technological advancements to provide an unparalleled intelligent shopping experience, with the ambition of expanding from a local Hong Kong e-commerce platform to the global market.”

For more details on YOHO’s 11th anniversary promotion, please visit https://bitly.ws/3exhY

About Yoho Group Holdings Limited (Stock Code: 2347)

Yoho Group Holdings Limited, Hong Kong’s first B2C e-commerce company listed on the HKEX main board, operates on the online-merge-offline (OMO) business model. It has more than 1.1 million registered users and more than 2,290,000 monthly active users and offers a diverse product portfolio covering approximately 60,000 SKUs (with a focus on consumer electronics and home appliances). According to Frost & Sullivan 2020/21 data, Yoho ranked first as an e-commerce platform with a primary focus on consumer electronics and home appliances in Hong Kong in terms of website traffic and recorded the highest online retail sales of consumer electronics and home appliances among all Hong Kong e-commerce platforms.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. is the Official Apparel Partner for 2024 Dubai Polo Gold Cup

WEST PALM BEACH, FL and DUBAI, UAE, Feb 29, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), served as the Official Apparel Partner of the Dubai Polo Gold Cup 2024. This world-renowned polo tournament was hosted at the iconic Al Habtoor Polo Club in Dubai, United Arab Emirates (UAE) from Feb. 6-24, 2024.

In collaboration with the Aydinli Group, U.S. Polo Assn.’s brand partner in the Middle East, the classic, sport-inspired brand provided performance jerseys for multiple teams, branded apparel for all on-site staff, and gifts to the finalists including branded leather duffle bags and watches.

The Dubai Polo Gold Cup was an unforgettable two-week tournament ending with the final game between two strong teams, Habtoor Polo and Dubai Wolves By CAFU, that fought to have their name etched into the Gold Cup trophy. Ultimately, Habtoor Polo won the cup with a final score of 11-10. The event offered spirited sports fans and generous sponsors the ability to watch the highest-rated polo in the UAE while also enjoying international musical entertainment, delicious cuisines, and retail shops.

“U.S. Polo Assn. is proud to once again support the iconic Dubai Polo Gold Cup as the Official Apparel Sponsor in one of the great venues for polo in the UAE,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “This region is a key market for U.S. Polo Assn., and we are honored to highlight the sport of polo along with our global, sport-inspired brand in front of so many sports fans and consumers in the Middle East.”

U.S. Polo Assn.’s popularity in the UAE has grown since the launch of the first brick-and-mortar store in March 2012 at the Dubai Marina Mall. Available to consumers in the region on all sales channels, the classic, sport-inspired lifestyle brand currently has 10 stores in the UAE with Lals Group, U.S. Polo Assn.’s UAE Partner, with plans to launch additional locations in 2024. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.4 billion.

“We are proud to represent U.S. Polo Assn. in the UAE, and the Dubai Polo Gold Cup is the perfect opportunity to connect our authentic global brand with the sport of polo in Dubai,” said Seref Safa, Chairman of the Board of Aydinli Group, the Middle Eastern and Eastern European partner for U.S. Polo Assn. “This tournament hosts some of the best polo teams and ponies in the world, creating an exciting mix of top-class sportsmanship and glamour for event attendees.”

The Dubai Polo Gold Cup was founded in 2009 by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai. This tournament is now one of the most prestigious events on the international polo calendar, on par with world-class events held in Argentina, Spain, the United Kingdom, and the United States. The Al Habtoor Polo Club was established in 2000 by Mohammed Al Habtoor, who played a pivotal role in the development of the Dubai Polo Gold Cup and was also a player in the 2024 tournament.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

About Aydinli Group

Aydinli Group is the Middle Eastern and Eastern European partner for the global, multi-billion-dollar U.S. Polo Assn. brand. Aydinli Group adopts the principle of quality service and universal values, produces environmentally conscious products, and provides world-class, customer-oriented service. With more than 690 stores, 300 of which are abroad, and more than 7,500 employees, it is one of the largest apparel retailers in the region. Aydinli Group, which has operations in nearly 50 countries with U.S. Polo Assn., 10 countries with Pierre Cardin, and eight countries with Cacharel, has license rights in 55 countries in total. For more information, visit aydinli.com.

Contact Information:

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

HKTDC MarketingPulse and eTailingPulse set to return on 13 March

  • MarketingPulse and eTailingPulse will run on 13 March under the theme Envision the Next Level, offering a platform where participants and industry elites can exchange ideas and seize opportunities
  • The conferences will focus on discussing the hottest global topics such as AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brands storytelling
  • Speakers includes Zack Kass, AI Futurist and former Head of Go To Market at OpenAI, Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike and Brand Marketing Consultant of Arsenal Football Club and Enan Wang, senior marketing executive of Kweichow Moutai

HONG KONG, Feb 29, 2024 – (ACN Newswire) – The Hong Kong Trade Development Council (HKTDC) will hold the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 March. With some 70 speakers from around the world, including chief marketing officers, retailers, brand representatives, agencies and e-commerce experts, this 2-in-1 event will feature discussions on marketing experiences, success stories, market strategies and trends.

Themed Envision the Next Level, the conferences will focus on topics from AI marketing mastery, brand defining and purpose marketing, national trends, K-Pop for marketing, tactics and strategies for the Gen Alpha and silver markets, sustainability, sensory marketing as well as brand storytelling. Participants can exchange insights with industry elites and seize opportunities.

Futurist shares views on AI development

Artificial intelligence has reshaped the advertising and digital marketing industries, creating a need to fully understand AI in order to formulate more efficient and creative strategies. This year’s conferences will feature heavyweight speakers, including AI Futurist Zack Kass, the former Head of Go To Market at OpenAI. He has been demystifying AI and making it accessible and understandable for everyone, helping leaders from different areas navigate the rapidly evolving environment. Visiting Hong Kong from the US, Kass will share insights on AI trends in marketing in the session Navigating the AI Future in the Global Marketing Arena.

Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp, the metaverse unit of Korean internet giant NAVER, will address The Next Frontier of Marketing with K-pop and Cutting-Edge Technologies, exploring the convergence of K-pop and technology in marketing.

Ibby Abutarboush, former Brand Defining & Purpose Marketing Director (EMEA) of Nike, will discuss the process of creating a new brand-defining strategy at Nike. The strategy helped Nike shape and realise its goals, including innovatively collaborating with top athletes and boosting the displaced through sports. He will also share his experience as Brand Marketing Consultant for Arsenal Football Club and Marketing Director for Neymar Júnior and Cristiano Ronaldo, giving valuable insights into how top brands redefine their purpose and drive meaningful rebranding.

Enan Wang, Director of the Digital and Information Management Centre and iMoutai Department, Kweichow Moutai, will discuss the strategy of bringing Baijiu to the younger generation through brand crossover and product innovation. He will also discuss the characteristics, related developments, challenges and opportunities of the youth market in Mainland China.

Tech solutions and digital services provider CURIOSITYCHINA by FARFETCH implement omni-channel marketing. The firm’s Head of Partnerships APAC, John W Danzi, will address Next-Level Luxury Engagement: Harnessing Omni-Channel Strategies to Captivate Affluent Consumers on harnessing the power of multiple channels to create immersive brand experiences and forge deep connections with consumers.

Green marketing has become a hot topic. Giovanni Musillo, Managing Director (Hong Kong and Macao) of OnTheList, will speak on The Conscious Consumer: How Sustainability & the Circular Economy Drive Retail Success, discussing the popular concept of conscious consumption and the powerful synergy between sustainability, marketing and brand reputation.

Creating opportunities for start-ups and a new generation of entrepreneurs is a key area for the HKTDC. This year’s conferences, in line with the concept of youth entrepreneurship and talent development, will feature a Meet the Leaders’ dialogue series, with Tommie Lo, Founder & CEO of Preface, as a speaker. He founded a technology training company, offering personalised programming courses. He will share his views on entrepreneurship and his dynamic career, as well as explore the future application of AI in marketing and advertising. The founder & CEO of The Bees, KK Tsang, and industry young guns will offer tips on joining the advertising industry and starting your own businesses. Director Nick Cheuk, who won the 60th Golden Horse Awards Best New Director prize for the film Time Still Turns the Pages, will share share his journey in pursuing his dreams and his unique insights on creativity and creation.

Other renowned speakers include Dani Mariano, President of Razorfish from the United States, who will join Simon Barnett, Director of Brand Partnerships & Advertising of Moonbug Entertainment, which distributes intellectual property rights for children’s entertainment brands Blippi and Cocomelon, to share insights on the potential and marketing direction for Generation Alpha in Gen Alpha: Everything that Brands Need to Know. Bradley Horowitz, CEO of MALIN+GOETZ, skincare brand from New York, will participate in the Marketing Mastery: Malin+Goetz’s Journey from Boutique Beauty Brand to Global Genderless Beauty Icon, discussing the experience of developing his brand from a boutique skincare store to a globally renowned name. Patrick Garvey, Founding Partner of WE ARE Pi, a renowned advertising agency In the Netherlands, Yoji Minakuchi, Fellow & Chief Design Officer of Suntory Holdings from Japan, Johanna Monange, Founder and CEO of Maison 21G, a perfume brand from France, and Julie Nestor, Executive Vice President, Head of Marketing and Communications of Asia Pacific for Mastercard, will address Next Level Sensory Marketing: Engaging the Senses for Lasting Brand Impressions. Wenzhuo Wu, China Managing Editor of Jing Daily, will reveal the huge marketing opportunities in Mainland China’s silver market.

Workshops and networking for achieving practical outcomes

The conference will also feature some 40 local and Asia Pacific exhibitors such as EternityX, EventX, FirstPage and Omnichat, highlighting the latest digital marketing and e-commerce solutions. A series of digital marketing and e-commerce workshops will offer a chance to acquire practical marketing technology and e-commerce promotion skills. Participants can also join networking events or meet Hong Kong marketing service companies through the one-to-one business matching service to explore collaboration opportunities.

Please find the latest programme and speaker list at https://marketingpulse.hktdc.com/conference/mp/en. For interviews with speakers, please email katy.ky.wong@hktdc.org and phyllis.km.tsang@hktdc.org and we will be in touch to follow up.

Photo download: https://bit.ly/49iSqIq

Zack Kass, AI Futurist, former Head of Go To Market at OpenAI

Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike

Enan Wang, Director of Digital and Information Management Centre and iMoutai Department, Kweichow Moutai

Jungsuk Jay Lee, Chief Ecosystem Officer of NAVER Z Corp

Tommie Lo, Founder and CEO of Preface

Giovanni Musillo, Managing Director (Hong Kong and Macau) of OnTheList

MarketingPulse and eTailingPulse return on 13 March at the Hong Kong Convention and Exhibition Centre. MarketingPulse 2023 is depicted in the above image.

Websites:
MarketingPulse
Conference website: https://marketingpulse.hktdc.com/conference/mp/en
Conference programme: https://marketingpulse.hktdc.com/conference/mp/en/programme
Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker

eTailingPulse: https://etailingpulse.hktdc.com/en/
EntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en/about-entertainmentpulse

Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
Phyllis Tsang, Tel: (852) 2584 4288, Email: phyllis.km.tsang@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Supports 2024 U.S. Open Women’s Polo Championship(R) Airing on ESPN

West Palm Beach, FL, Feb 27, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was proud to again support the 2024 U.S. Open Women’s Polo Championship®. The most prestigious cup in women’s polo in the United States ran from Feb. 3-23, 2024, with qualifying games played at Port Mayaca Polo Club, and the U.S. Open Women’s Polo Championship Final played once again on the U.S. Polo Assn. Field One at the world-renowned USPA National Polo Center (NPC) – Wellington on Feb. 23.

ESPN is broadcasting the Women’s Championship Final for sports fans around the world on ESPN News Thursday, Feb. 29, at 7 p.m. EST; check your local listings.

Beginning with eight teams, the most teams in years, the qualifiers brought that number down to two incredible women’s teams playing for the trophy – Buena Vibra and 90210. Ultimately, the championship trophy went to first-time U.S. Open winner Buena Vibra with a score of 13-11. It was a hard-fought game with a tie score down to the final chukker. Buena Vibra Team Captain Milly Hine, with an impressive eight-goal ranking, won the Game MVP, scoring 10 of the team’s 13 goals. In addition to Hine, the team consisted of Clara Cassino (8), Cory Williams (4) and Valentina Tarazona (1), Tarazona being the youngest player on a winning team at age 13. This was the first time for all players on Team Buena Vibra to win the Women’s U.S. Open.

“It’s an absolute dream. My team is incredible; we can’t believe it. None of us have played the finals, none of us have the experience of what it’s like to play on this field or against such a tough opposition,” said Buena Vibra Team Captain and Game MVP Milly Hine (8). “We just decided let’s enjoy it, let’s just hope our horses are as well prepared as possible, and we did everything in our power to perform on this day.”

U.S. Polo Assn.’s support of the most celebrated cup for women’s polo in the United States included donations of uniforms to participating teams with the iconic U.S. Polo Assn. double horsemen logo, as well as donations made to polo and equestrian charities selected by the finalists in the 2024 U.S. Open Women’s Polo Championship. These included Replay Polo, selected by Buena Vibra, and Work to Ride, selected by 90210.

Unlike other team sports, women and men play polo together as equals, and approximately 40% of USPA club members are female. Women are, in fact, the fastest-growing segment in the sport of polo at the club and collegiate levels at more than 40% and 60%, respectively.

“The 2024 U.S. Open Women’s Polo Championship is a showcase of women’s polo achievements,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is proud to support these outstanding female athletes in one of the high goal season’s most prestigious tournaments, highlighting some of the very best players in the sport.”

“Adding the charitable component to this important polo tournament emphasizes our support of not only the women but the many polo and equestrian charities in need within our polo community,” added Prince.

Ten-goal players in this year’s high-goal tournament were Hope Arellano, Nina Clarkin and Hazel Jackson. At an eight-goal rating, Mia Cambiaso played as well. Newcomer to the Women’s Open, Shariah Harris, a Cornell graduate and former Work to Ride program participant, was an exciting addition to the competition in 2024.

“It was an amazing opportunity playing in the Women’s Open. This time last year during the finals I just told myself that I’m going to play in this next year and someway, somehow, it all worked out and here I am,” said Harris. “It was definitely a personal accomplishment and an honor to play with women of this caliber.”

“I am always honored to compete against other amazing women polo players in the U.S. Open Women’s Polo Championship,” added Arellano, professional polo player and U.S. Polo Assn. Brand Ambassador. “And I love being surrounded by those in the South Florida polo community who support women’s professional polo.”

About the U.S. Open Women’s Polo Championship

The U.S. Open Women’s Polo Championship® has a profound history dating back to the 1930s in California. The first women’s U.S. Open tournament was presented by the United States Women’s Polo Association (USWPA) in 1937 at the Golden Gate Field in San Francisco, California, in 1937. Women were officially welcomed into the United States Polo Association in 1972 with Sue Sally Hale becoming the first woman member. On the centennial anniversary of the USPA in 1990, a U.S. Women’s Open was officially sanctioned and held at Empire Polo Club in Indio, California. It was officially recognized as a national tournament in 2011 and has been hosted at the Houston Polo Club for the past seven years, becoming the largest annual women’s polo event in the United States.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap partners with Zoomcar to drive customer engagement on their app

Mountain View, Calif, & Mumbai, India, Feb 27, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value. 

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve: 

  • Improved Retention
  • Enhanced User Stickiness
  • Elevated User Engagement and Conversions
  • Increased Monthly Active Users (MAU)
  • Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

About Zoomcar

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

HKTDC’s major focus areas promote Hong Kong’s advantages

HONG KONG, Feb 21, 2024 – (ACN Newswire) – The Hong Kong Trade Development Council (HKTDC) today announced its major focus areas for 2024-2025, which strengthen Hong Kong’s status as a leading global business and investment hub and convention and exhibition (C&E) centre. The HKTDC is committed to promoting Hong Kong’s advantages internationally and creating opportunities for Hong Kong businesses.

HKTDC Chairman Dr Peter K N Lam said: “With the record-breaking attendance at our Asian Financial Forum (AFF) in January, it is clear that international business leaders and investors have returned to Hong Kong. Looking ahead, we will further consolidate Hong Kong’s status as an international financial, trade and international C&E centre and promote Hong Kong’s strengths internationally. We will redouble our efforts to highlight Hong Kong’s unique role in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and further integrate into the overall development of Mainland China, while actively exploring other rapidly growing markets, such as ASEAN and the Middle East. We will also continue to focus on the key growth drivers of innovation, sustainability and wellness.”

Since full reopening in March 2023, the HKTDC has stepped up efforts to attract business people across the globe to return to Hong Kong, and the Council’s trade events have welcomed visitors from Asia, the Middle East to Africa and Europe to the Americas, reinforcing Hong Kong’s position as a business and investment hub.  

Last year, we staged some 40 major events, attracting over 22,000 exhibitors and over 430,000 physical buyers and participants from Hong Kong, the mainland and around the world, with particularly notable growth in visitors from Mainland China, ASEAN and the Middle East. Indeed, exhibitor and buyer participation at last year’s HKTDC trade fairs has returned to 70-80% of pre-pandemic levels, with some even reaching 90%. Our anchor conferences, such as the AFF and the Belt and Road Summit, also attracted record-breaking attendance and strong international participation.

HKTDC’s 2024-2025 major work focus is:

1. Strengthen Hong Kong’s position within the GBA and its integration into national development

  • The HKTDC will open two new GBA business support centres in Huizhou and Zhaoqing in March. With these additional centres, we will have a physical presence in all mainland GBA cities to provide stronger on-the-ground support to businesses that are interested in tapping GBA opportunities.
  • Version 2.0 of the HKTDC’s offline and online business support programme GoGBA will be launched to provide more comprehensive support for businesses keen to access the GBA. It will include a five-in-one support plan for different industries, comprising seminars, group and one-on-one consultations, GBA business visits and industry information kits.
  • We will enhance the promotion of infrastructure and real estate services (IRES), legal and other professional services and arrange trade delegations to mainland GBA cities to facilitate collaboration.
  • We will stage SmartHK in Nanjing to boost collaboration between Hong Kong and Yangtze River Delta in trade, innovation and green finance.
  • The HKTDC will launch a new innovation and technology (I&T) zone at the Hong Kong Services Pavilion at the China International Import Expo in Shanghai to promote Hong Kong’s I&T strengths.
  • We will expand product offerings at the Hong Kong Pavilion at the China International Consumer Goods Expo in Hainan to cover niche sectors in high demand.

2. Connect Hong Kong with opportunities in RCEP and beyond to reinforce Hong Kong’s status as a resilient and connected business hub

  • HKTDC’s mega promotion Think Business, Think Hong Kong will be held in Jakarta, Indonesia to showcase Hong Kong’s world-class services.
  • We will launch a Hong Kong Professional Plus campaign to help local service providers understand the ASEAN market and seize opportunities.
  • A fundraising roadshow to ASEAN or the Middle East will be organised to connect corporates with imminent fundraising needs and reinforce Hong Kong’s role as a fundraising hub.
  • We will also lead a delegation to the Middle East to help Hong Kong IRES providers strengthen ties with their Middle Eastern counterparts.
  • The HKTDC will launch the New Market Navigator Series, which consists of exploratory study missions and participation in trade fairs in targeted regions to highlight Hong Kong’s competitive edge across industries.
  • In terms of the ASEAN market, we will stage a Hong Kong product showcase at the FHA-HoReCa in Singapore, one of the largest events in Asia in the sector. For the Middle East market, we will participate in regional trade fairs, such as Gifts & Lifestyle Middle East. Partnerships with relevant industry associations will be explored to arrange missions consisting of company visits, business matching meetings and networking.

3. Accelerate the development of Hong Kong’s pillar and new sectors with a focus on I&T, sustainability and wellness

  • The HKTDC will continue to facilitate international cooperation through signature events, such as Think Business, Think Hong Kong in overseas markets and AFF, Belt and Road Summit and Eco Expo Asia, to highlight Hong Kong’s role as an international centre for green finance and greentech.
  • An ESG seminar series will be launched at our anchor fairs to address the needs of different industries transitioning towards a more sustainable, low-carbon future.
  • The HKTDC will strengthen deal-making at AFF and target projects related to agritech, food tech, greentech, renewable energy and climate change mitigation, working closely with the Hong Kong Green Finance Association.
  • We will deepen collaboration with R&D and innovation centres of Hong Kong-based universities to promote technology commercialisation with a focus on healthtech.
  • The HKTDC will collaborate with start-up communities across Asia to position the Start-up Zone at HKTDC’s exhibitions as the ideal launchpad for start-ups to showcase their products and solutions.
  • Following last year’s introduction of a new ESG stream within the HKTDC’s Transformation Sandbox (T-box) business support programme, we will continue to expand T-box’s partnerships with global technology companies to support SMEs’ digital transformation.

4. Reinforce Hong Kong’s role as a global business hub and a C&E centre

  • The HKTDC will stage some 40 large-scale international exhibitions and conferences, ranging from Eco Expo Asia and InnoEx to AFF and Asia Summit on Global Health.
  • We will enrich the experience of business visitors by working with partner organisations to organise mega events around our anchor trade exhibitions and conferences. The linking of the Asian Financial Forum and the Standard Chartered Hong Kong Marathon in January this year was a good example.
  • We will debut two new trade fairs, DeLuxe PrintPack Hong Kong and Smart Lighting Expo, in April to meet market demand and facilitate opportunities in these industries.
  • We will continue to enhance the digital offerings of our exhibitions and conferences to provide a seamless online-to-offline experience for our participants and champion Hong Kong as a leader in innovation and digital transformation in the C&E industry.

Media enquiries
HKTDC’s Communications & Public Affairs Department:
Agnes Wat, Tel: (852) 2584 4554, Email: agnes.ky.wat@hktdc.org
Sam Ho, Tel: (852) 2584 4569, Email: sam.sy.ho@hktdc.org

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

LQR House Secures 1 Million GBP Purchase Order for SWOL Tequila from Access Fulfillment, Expanding to the UK

MIAMI BEACH, FL, Feb 20, 2024 – (ACN Newswire) – LQR House Inc. (the “Company” or “LQR House”) (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, proudly announces the receipt of a £1,080,000 GBP (approximately $1,350,000 USD) purchase order for its SWOL Tequila from Access Fulfillment, based in the UK. This strategic partnership marks LQR House’s entry into the UK market, with Access Fulfillment being the first UK-based partner the Company granted distribution rights for SWOL Tequila.

Access Fulfillment, established in November 2007, has evolved over 15 years to become a leader in storage, distribution, and fulfillment services. Boasting progressive technologies and unwavering customer service, the company has a solid track record in the wine industry and maintains strong relationships with local retailers. The Company believes that situated in Kent, Southeast England, Access Fulfillment’s transport connections to the UK road network and Europe make it an ideal partner for the expansion of SWOL Tequila.

LQR House CEO, Sean Dollinger, expressed enthusiasm about SWOL Tequila’s global trajectory, stating, “With purchase orders now coming in from Canada and the UK, we believe that SWOL starts growing into a global brand. We believe that the humbling reviews from SWOL customers validate our commitment to crafting a unique Anejo blend. In our view, SWOL’s success in a saturated tequila market is evident through the positive customer reviews and increasing orders.”

The Company believe that this significant partnership with Access Fulfillment aligns with LQR House’s mission to redefine the spirits industry through innovative products and strategic expansions.

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role as an e-commerce leader, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the “Risk Factors” section of the registration statements on Form S-1 filed with the SEC and other filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statements on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact:info@lqrhouse.com

SOURCE: LQR House Inc.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Announces His Highness Maharaja Sawai Padmanabh Singh of Jaipur, India, as New Global Brand Ambassador

West Palm Beach, FL, Feb 20, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced His Highness Maharaja Sawai Padmanabh Singh(Pacho) of Jaipur, India, as its new Global Brand Ambassador.

Sawai Padmanabh Singh is a member of the Royal Family of Jaipur and is the current Maharaja of Jaipur. A professional polo player, Singh has played for and captained the Indian National Team and has participated in tournaments across Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the United Kingdom, the United States and more.

Pacho’s passion and enthusiasm for the sport of polo has helped popularize it beyond the field, and today the tournaments in Jaipur draw visitors from around the world. With the royal patronage of the Rajasthan Polo Club, Singh continues to further the cause of supporting this unique and historic sport.

“It’s an honor to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo,” said His Highness, Padmanabh Singh, Maharaja of Jaipur. “I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!”

The Role of a U.S. Polo Assn. Global Brand Ambassador

The scope of Pacho’s role as Global Brand Ambassador is broad and designed to shine the spotlight on talented polo players and the authenticity of the brand around the world. He will be outfitted in U.S. Polo Assn. apparel and performance gear both on and off the field, share his polo-related and other daily activities on social media, participate in sporting and fashion events on behalf of U.S. Polo Assn., as well as engage in media requests for interviews and campaigns.

“U.S. Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors,” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about – global, vibrant, authentic, and exciting.”

U.S. Polo Assn. will also launch a Capsule Collection of elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories inspired by Pacho that he will promote as a U.S. Polo Assn. Global Brand Ambassador.

His Highness Maharaja Sawai Padmanabh Singh and the Sport of Polo

His Highness brings to U.S. Polo Assn. his spirit of sportsmanship and distinctive style that he displays both on and off the field.

Pacho is passionate about the sport of polo and has represented India in the sport across the world. He was named Captain of the Indian National Polo Team in 2022. His journey began while he was at school in the U.K., where he joined the prestigious Guards Polo Club and played at different levels in the U.K. He has won almost every major polo tournament in India and was also the youngest player to win the India Open.

He is also working towards promoting polo in Jaipur through various initiatives like high-goal tournaments, Ladies’ Polo, and Junior Polo. He has recently revived the historic Jaipur Polo Team to keep the rich legacy of his family’s contributions to the sport alive. The Jaipur Polo Team was revered as one of the greatest in the world and reigned supreme during its time, winning every major polo tournament including the World Cup in 1957 at Deauville, France.

As patron of the Rajasthan Polo Club, Pacho has instituted various training programs for young sportspersons to enable them to learn riding and polo at very nominal rates, with special programs for girls. It is also thanks to Pacho’s efforts that every polo season now includes low-goal tournaments, Ladies’ Polo, and Out of Hat series for aspiring young players to participate in, encouraging greater participation and inclusivity in a sport perceived by many as elitist. As a result, and unlike any other polo center, Jaipur sees polo fans from many different demographics rush to see and support the game. This is encouraged by His Highness through free access for all games organized at the polo club.

U.S. Polo Assn., an India Power Brand

U.S. Polo Assn.’s popularity in India has only grown with the population, making India prime to be the global brand’s fastest-growing market. The tremendous growth in popularity and ultimately market share is not without effort, which includes a strategy focused on both brick-and-mortar and e-commerce, as well as overall brand marketing through storytelling.

“We are thrilled to have His Highness, the Maharaja of Jaipur, as a Global Brand Ambassador for U.S. Polo Assn., one of the most important brands in India,” said Shailesh Chaturvedi, Managing Director and CEO of Arvind Fashions Ltd. “Pacho’s stature, popularity, sportsmanship and passion are all an excellent representation of our global, sport-inspired brand.”

“The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” added Chaturvedi.

As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched an exclusive brand-specific website USPoloAssn.in to further enhance digital offerings for customers and provide easier access to its product offerings. Its brick-and-mortar growth is exploding in India as well, with 100 more stores in the coming years.

Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.5 billion.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn. 

About Arvind

Arvind Fashions Ltd., based in Bengaluru, is India’s No. 1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein and Flying Machine, Arvind has a presence across lifestyle brands and value fashion. Visit Arvind, USPoloAssn.in, and follow @uspoloassnindia.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Deepansh Bhargava
Vice President, Marketing, U.S. Polo Assn. India at Arvind Fashions Limited
deepansh.bhargava@arvindbrands.co.in
+91 9343897011

SOURCE: USPA Global Licensing Inc.

.

View the original press release on newswire.com.



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

Mountain View, Calif, & Mumbai, India, Feb 20, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its industry data-science report ‘Navigating Personalization: A Balancing Act for eCommerce’ showcasing the importance of tailored personalization strategies across various eCommerce applications. The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses. 

CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies. This, alongside the various other insights within the report will help eCommerce marketers drive organic conversions and higher app activity. 

CleverTap assessed personalization via three channels – email, push notifications, and in-app messages. The report establishes the 4 levels of personalization (L1 – L4) and advocates for an optimal blend across different levels to maximize results. These four levels of personalization from least to most personalized are: 

  • L1: Tailors recommendations and promotions based on demographic data, ensuring relevance for distinct customer segments. 
  • L2: Delves into behavior-based segmentation, crafting messages from past customer actions.
  • L3: Predicts preferences and intent, tailoring content and offers accordingly.
  • L4: Leverages real-time data, triggering immediate, highly relevant messages based on current behaviors and events

The report discovered that businesses with higher levels of personalization tend to have better business outcomes. It categorized these businesses into three groups —

Striving: Businesses that use limited personalization with higher send frequencies.

Steady: Businesses that use a high degree of personalization but have lower send frequencies. 

Stellar: Businesses that use a high degree of personalization and optimal send frequencies.

Striving businesses, on average, sent 22 messages to users every week with minimal (L1) personalization, leading to them underperforming the industry benchmark by 77%. 

Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level. But by prioritizing more advanced levels of personalization (L2 and L4) they outperformed industry benchmarks by 74%. 

Stellar businesses adopted the optimum blend of all four personalization levels, with an emphasis on L4, outperforming the industry benchmark by 500%. Compared to striving businesses, they achieved nearly 7x more purchases. 

Stellar businesses used L1 personalization to successfully promote large-scale events that impacted the customer base at large. Simultaneously, through more granular levels of personalization, they were able to guide customers towards subsequent conversion events. These stellar businesses prioritize behavior-based and real-time messaging over activity-based communication. This approach minimizes intrusive messages following specific customer activities and, instead, focuses on nudging customers only when behaviors of intent are shown.

“When it comes to personalization, often businesses can be myopic in their decision-making – thinking personalization of any shape or form will help achieve the lofty goals they set,” said Jacob Joseph, VP – Data Science, CleverTap. “While it’s true that some personalization is better than none, over-relying on any one type of personalization will deliver subpar results compared to businesses with a more holistic approach. With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap  
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co 



Copyright 2024 ACN Newswire. All rights reserved. http://www.acnnewswire.com

U.S. Polo Assn. Sponsors SI The Party, Celebrating the Big Game in Vegas

West Palm Beach, FL, Feb 15, 2024 – (ACN Newswire) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was excited to sponsor Sports Illustrated: SI The Party Presented by Captain Morgan with VIP-driven experiences and iconic performances at Wynn Las Vegas’ famed XS Nightclub. Headlined by The Chainsmokers, Kygo, and other special guests, SI The Party featured one of the Big Game weekend’s most buzzed-about lineups ever.

The multi-billion-dollar global U.S. Polo Assn. brand presented exciting, sport-inspired activations at the party, as well as co-branded staff apparel and accessories with the iconic double horsemen logo, and party giveaways like hats and buttons. One of the most exciting activations was a beautiful, life-size, 3-D photobooth backdrop featuring the best images from championship polo games, where fans and celebs alike had fun posing with polo props as if they were competing on the polo field themselves.

It was a packed house at XS Nightclub filled with global influencers and some of the world’s biggest celebrities like Kim Kardashian, Kendall Jenner, Justin and Hailey Bieber, Brittany Mahomes, Miles Teller, Trevor Lawrence, Tiffany Haddish, Dylan Sprouse and DIPLO, as well as sports icons such as Brooks Koepka, Aly Raisman, Tony Parker, and many more – all showing up to party with U.S. Polo Assn.

“U.S. Polo Assn. was thrilled to be part of such an iconic party this year to celebrate the Big Game in Las Vegas and to partner again with Sports Illustrated as we did previously on the SI Sports Awards,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the U.S. Polo Assn. brand. “As a sport-inspired, global brand, this partnership for the Big Game is one that’s a great match with the DNA of U.S. Polo Assn.”

Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle brought musical performances and immersive activations and an ultra-luxe, VIP experience to fans in Vegas for the Big Game. XS Nightclub at Wynn Las Vegas, one of the most exclusive and top-rated nightclubs in the world, was reimagined with enhanced production and oversized activations for all attendees to enjoy.

“It was a blast seeing the crowd enjoy our sport-focused U.S. Polo Assn. activations, wear our iconic brand, participate in the VIP experience and party to The Chainsmokers and Kygo,” added Stefanie Coroalles, Vice President of Global Brand Marketing for USPA Global.

Sports Illustrated is synonymous with the celebration of sports; fans around the world and SI The Party was no exception. The star-studded event to celebrate the Big Game Weekend invited fans to mingle with the who’s who of the sports and entertainment worlds.

“SI, Authentic Brands and Medium Rare are thankful to have U.S. Polo Assn. on board as our generous sponsor this year, for the very first time,” said Tatum Mannion, Executive Director of Partnerships, Medium Rare. “It’s fantastic to have another industry-leading sports partner that has the same goal as we do, to inspire fans and consumers to enjoy the fusion of sports, music and entertainment in one of the most exciting locations in the world, as we revved up for an incredible Big Game Weekend in Las Vegas this year.”

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sport governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Sports Illustrated

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. SI’s award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film, and audio content as well as select lifestyle products. For more information, visit SI.com. Follow Sports Illustrated on Twitter, Instagram, and Facebook.

About Medium Rare

Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes. For more info, visit www.Medium-Rare.com

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

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View the original press release on newswire.com.



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