Official Lubricant Partner Motul Elevates Fan Experiences At Sepang 12 Hours

  • Motul set to be official supplier for all race teams at the resurgent endurance classic in Malaysia
  • Wide spectrum of fan and customer engagement activities planned throughout the race weekend
  • Support for Sepang 12 Hours highlights Motul’s push for greater awareness and commitment for Asia motorsport scene

SINGAPORE, Mar 15, 2023 – (ACN Newswire) – Motul has announced that it would unveil a wide range of events, targeted at its customers and race fans, during the Sepang 12 Hours endurance race. The announcement is part of Motul’s wider involvement in the resurgent race as the official lubricant supplier for teams across all race categories.

Asia’s best drivers and teams will be making their return at Sepang International Circuit between March 16th and 18th 2023 – after a 6-year hiatus. Known for its intense heat and humidity, the challenging Asian climate at the Sepang 12 Hours will put Motul lubricants to the test, which are already renowned within the endurance racing space as they provide outstanding quality and performance at top races globally.

The return of endurance racing in Malaysia signifies the growing interest in motorsports in developing markets along with changing consumer demand for more high-performance products for their vehicles. Motul’s support of the event comes off of the back of continued commitment to foster motorsports in this part of the world. In addition to the brand exposure, this event presents an opportunity for Motul to engaging distributors, partners, community and enhance the on-going communication activities in Malaysia and beyond.

To commemorate the return of the Sepang 12 Hour, Motul will be hosting a raft of experiential activities that will promote greater awareness and enthusiasm for Asia’s motorsport scene. Firstly, Motul will hold a trackside launch event of its latest lubricant, the 8100 Power, in front of attending media, online influencers and VIPs. Originally launched at the Singapore Motor Show, Motul will provide further details on the product’s general market availability, and host product workshops to discuss the 8100 Power and the importance of motor oils towards vehicle performance and protection.

Other activities include:

  • On-going pitlane visits for key customers and members of the media during practice sessions;
  • Meet-and-greet sessions with professional racing teams and drivers supported by Motul, including Craft-Bamboo Racing and Viper Niza Racing;
  • “Hot Lap” driving experiences for media, influencers and customers in Mercedes-AMG cars – driven by professional race drivers
  • Guest access and participation in pre-race celebrations at the grid, prior to the race start

Carlo Savoca | Chief Marketing Officer, Motul Asia Pacific

“Motul is very excited to be a major partner for this iconic endurance race. The track itself is a gruelling challenge for driver and machine alike, and this event serves as a fantastic showcase of Motul’s product leadership. Motorsport is a crucial element of our business. Every day, we work with the world’s best drivers and teams to gain professional input of our lubricant technology on the race track, allowing us to finetune our products that would help them discover even more performance. In addition to product innovation, we are expanding our operational footprint, and optimizing our logistical processes by investing in facilities. Ultimately, this would enable us to be closer to our OEM, distribution and retail customers, and understand their market trends and priorities even more.

Beyond products, however, we are excited to see motorsport coming back after COVID19 lockdowns across the region. Motul is passionate about motorsport after all, and we are thrilled to see audiences around the region attend the race. It will be a great event to meet all the partners and distributors that help execute our vision on the ground level. We look forward to seeing our guests enjoy the weekend and experience life at Sepang!”

Ravi Shankar | Country Manager, Motul Malaysia Sdn Bhd

“Motul Malaysia is extremely happy and proud to be associated with the long awaited Sepang 12 Hours. Motul’s sponsorship at the race shows our continued commitment towards racing and product development. The Malaysia market has seen significant growth since the pandemic; according to Statista, vehicle sales in increased by 41.6% so as the leading lubricant brand, we are best positioned to work with the country’s ecosystem of distributors, retailers and car care professionals. We are excited that more consumers will discover the Motul brand, and share our passion for performance.” We look forward to engaging with customers on a deeper level through our ongoing activations in 2023.

ABOUT MOTUL

Motul is a world-class French company specialised in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motul Tech activity. Motul offers a whole range of products for everyday car use, including the 8100, H-tech, RBF series, ATF, CVTF and DCTF among others. Motul products ensure all parts of the car are kept in pristine condition to extract maximum performance and reliability.

Unanimously recognised for 170 years for the quality of its products, innovation capacity and involvement in the field of competition, Motul is also recognised as a specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant, issued from the aeronautical industry, making use of esters technology.

Motul is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for several championship winning racing teams.

Motul is committed to its growing business presence in Asia Pacific. Over the years, the company has expanded operations significantly. Currently it has 3 major manufacturing facilities and 2 R&D centres across the region to cater to the ever-growing demand. These centres focus on refining the lubricant technology for Asian climate and driving conditions, which are vastly different from Europe.

MOTUL Asia Pacific Pte. Ltd
1A International Business Park, #06-03
Singapore 609933
www.motul.com

For more information, please contact Motul at pr@motul.com.sg.



Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Gotion High-Tech Wins Volkswagen Cell Test Lab Qualification

HONG KONG, Feb 23, 2023 – (ACN Newswire) – On February 21, Gotion High-tech was officially granted the Volkswagen Cell Test Lab qualification certificate. This certification marks the recognition of Gotion's test capability by Volkswagen and its formal entry into the world-leading technological management system.


Gotion High-Tech Cell Test Lab Qualification Award Ceremony

Chairman of Gotion High-Tech, Li Zhen(right six, front row). Director of Gotion High-Tech, Executive Vice President of VW Group China, Frank Engel( right seven, front row). Vice President of VW Group China, Olaf Korzinovski(right eight, front row)


As one of the world's largest automotive groups, Volkswagen Group has raised more stringent requirements than global industrial standards for such fields as reliability validation, test period and environment, and innovative testing methods, so as to ensure product reliability, safety, and high performance through the strict control over product performance limit tests, safety boundary exploration and representativeness of test characterization results.

Covering an area of more than 60,000 square meters, the Gotion High-Tech Validation Engineering Institute has established four validation bases in Xinzhan, Baohe, and Lujiang of Hefei and Jiading of Shanghai, and four test platforms for cell material and component testing, cell testing, system testing, and safety & reliability testing, enabling the full-size and life-cycle validation analysis from raw materials to battery systems. The laboratory was accredited by CNAS in 2015, and by domestic and international professional organizations, such as TUV, CSA, and CCS, demonstrating that its validation capability has reached a global-leading level. In recent years, the Validation Engineering Institute has been committed to the verification and development of Volkswagen's new system of cells and providing validation and testing cooperation support for the whole platform system of Volkswagen Group. Both parties have given play to each other's advantages and realized technological complementation and resource sharing.

The successful certification marks Gotion's formal entry into the world-leading technological management system. In the future, Gotion will continue to support Volkswagen's project validation with high-level technology and high-quality products. Both parties will strengthen cooperation and complement each other to facilitate the realization of carbon neutrality."


Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Eccentric Engine Launches First Ever Virtual Retail Cloud at NADA 2023

DALLAS, TX, Jan 26, 2023 – (ACN Newswire) – Eccentric Engine (Eccentric Inc.), a digital auto retail experience platform company and home to top automotive brands in India in their digital transformation journey, has now set eyes on a truly global footprint. They are now gearing to deliver their flagship offering, 'Virtual Retail Cloud' in January to U.S. dealerships.


Escalade-Sport at Cadillac Dublin Virtual Showroom

Varun Shah, CEO & CO Founder Eccentric Inc

Jessie Dosanjh, Dublin Cadillac

Joe Castelino, Stevens Creek Volkswagen


Eccentric Engine is now registered as Eccentric Inc. in the U.S. (Eccentric Engine in India) and plans deep investment in industry agnostic virtual tools, which are being deployed for the U.S. automotive retail market this month. The first showcase of their new metaverse tech will be at the North American Dealer Association (NADA) conference for top dealers and auto OEMs from January 26-29 in Dallas.

Varun Shah, Co-Founder and CEO Eccentric Engine said, "We are excited about the growth path of Eccentric Engine and transforming the company to become a global player. We look forward to extending the best of virtual retailing to our OEM & Dealer partners across the world. By virtue of Virtual Retail Cloud, we welcome new car dealers across North America to adopt a scalable and cutting-edge retail experience."

The U.S. market is experiencing a sea of concepts in automotive retail metaverse, of which, several concepts were featured at the 2023 CES in Las Vegas, NV, USA earlier in the month. At the 2023 NADA Show, Eccentric Inc. will demonstrate ready-to-use solutions on how virtual retailing, which encompasses 3D & AR-VR, can actually be deployed at scale for North American dealerships.

Shah added, "Over the past year, I met a diverse group of global dealers, spent time onsite to understand global dealership models, customer expectations and the gaps that existed. The dealers had a broken experiences, and wished to provide their buyers one-stop solution to their prospects to enable a faster and intelligent purchase decision. Unlike other technology companies, we have honed the expertise to deploy and measure at scale."

Eccentric Inc. has signed up two new customers in the Bay Area, Stevens Creek VW (American Motors Group) and Dublin Cadillac (California Automotive Retailing Group). The 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive experience and make an informed decision.

Joe Castelino, Fixed Operations Director, American Motors Group, owner Stevens Creek Volkswagen, remarked "Being in the heart of Silicon Valley, technology is a way of life for our customers. We are excited to partner with Eccentric Engine to offer an engaging and decisive retail journey for our customers. Their rich expertise in automotive digitalization spans a decade and we are looking forward to build together a transformative customer journey. The shift from multi-click, multi-page experience to a single seamless virtual interface, from 2D to 3D, is what excites us."

Eccentric Engine reveals that their new virtual retailing cloud is an ecosystem and will need every ounce of intelligence, hard work and creativity. Eccentric Engine plans to leverage millions of interactions it registers on its platform to obtain unique customer insights and build several use cases. Here is a sneak peek into their international roadmap with the Virtual Retail Cloud services:

– Put together the right standards that will help dealers/OEMs develop and maintain experiences such as Loading Time, Device Performance and Latency know-how.
– Develop and build an exclusive 3D warehouse for quick deployment, reducing OEM dependency
– Equip OEMs & Dealerships with capabilities to create virtual experiences. An example of this is a no-code platform for any website partner to develop journeys in virtual retailing.
– Robust back-end analytics through Eccentric Inc.'s comprehensive engine that will offer deep insights on buyer preferences.
– Actively syndicate learnings from deployments across dealerships & OEMs around the world

Jessie Dosanjh, President, California Automotive Retailing Group, owner of Dublin Cadillac stated, "We pride ourselves in being a progressive & trusted group. Cadillac is a luxury brand and we are excited to bring to our customers, premium digital shopping experiences through our new partner Eccentric Inc. Thanks to their capabilities, our buyers will be more confident about their purchase. We look forward to having virtual retailing capabilities on our website & within our store premises."

A McKinsey Automotive report estimates that more than 25% of the current US$ 3 trillion new cars market is set to go virtual by 2025 globally. By 2025 more than 100 million interactions will be powered by Eccentric Engine.

"The Virtual Retailing cloud ecosystem will be a game changer to empower buyers across the world. We are proud of our partnerships in USA, Japan, South Africa and Indonesia that is already enabling this" concluded Shah.

About Eccentric Engine

Founded in 2012, Eccentric Engine is a pioneer in Automotive Visualization, Retail and Ecommerce with suite of proprietary technology solutions such as One 3D platform, Experience Manager and Conceirge to delivers seamless omnichannel experiences. Their technology enables creators globally to 'show better and sell faster' on web browsers and empowers customers by allowing them to access products across all devices. https://eccentricengine.com

For Media Enquiries:
Varun Shah, CEO Eccentric Engine,
San Ramon, CA, varun@eccentricengine.com

Deeptie Sethi
deeptie@vividenterprises.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

As Mentor by eDriving Passes 3.5 Billion Miles Driven, Analysis Confirms Program’s Ability to Reduce Risky Driving Behaviors

CAPE MAY, NJ, Jan 26, 2023 – (ACN Newswire) – eDriving's digital driver safety program, Mentor(SM), featuring the FICO(R) Safe Driving Score, helps risky drivers become safer behind the wheel in just six months – and further improves behaviors over longer periods of time – according to findings from an analysis of the program. The analysis was performed after the program reached the milestone marking 3.5 billion miles driven in Spring 2022.

The eDriving study identified the initial risk level of active[1] business drivers using the Mentor app (i.e., Very High Risk, High Risk, Medium Risk, Low Risk or Very Low Risk[2]), based on their first month's FICO Safe Driving Score – a score derived from smartphone-based driving behavior telematics. It then measured progress[3] over periods of six months, 12 months, and 18 months of using the app.

Over a six-month period, those initially categorized as Very High Risk or High Risk experienced up to a 51% increase in their FICO Safe Driving Score, moving them up into the Medium Risk category. Over a longer period of 18 months, those initially categorized as Very High Risk or High Risk experienced an even greater average increase in their FICO Safe Driving Score of up to 70%, moving them up into the Low Risk category.

While FICO Safe Driving Score improvement was the most significant for drivers who were initially identified as Very High Risk or High Risk, those identified as Medium Risk also improved, and Low-Risk drivers maintained their good performance levels.

The study also showed there was a significant decrease in the negative driving behaviors measured by Acceleration, Braking, Cornering, Phone Distraction, and Speeding events for business drivers using Mentor's patented approach involving driver scoring, eLearning, gamification, and coaching.

Speeding Reduction
– Over a six-month period, those initially categorized as Very High Risk or High Risk experienced up to a 57% decrease in Speeding events.
– Over a period of 18 months, those initially categorized as Very High Risk or High Risk experienced up to an 85% decrease in Speeding events, confirming a sustained improvement in driver behavior when using the Mentor app over a longer period.

Distraction Reduction
– Over a six-month period, those initially categorized as Very High Risk or High Risk experienced up to a 60% decrease in Distraction events.
– Over an 18-month period, those initially categorized as Very High Risk or High Risk experienced up to an 88% decrease in Distraction events, again demonstrating a significant and sustained improvement in driver behavior when using the multi-faceted Mentor program over a longer period.

Other significant findings:
– Mentor use showed a reduction of in-vehicle calls among Very High-Risk or High-Risk drivers by up to 53% over a six-month period and 85% over 18 months. Phone manipulations (i.e., texting or handling the phone while driving) were reduced among these risky drivers by up to 62% over 6 months and 89% over 18 months.
– Over a six-month period, those initially categorized as Very High Risk or High Risk experienced up to a 62% decrease in Hard Acceleration, Hard Braking and Hard Cornering events, with up to an 89% decrease over 18 months.

"Mentor was designed from the ground up to support our global clients who made the safety of their employees driving for work purposes a strategic imperative," said Ed Dubens, Founder and CEO of eDriving. "Over 20 years of driver risk management combined with the FICO Safe Driving Score, delivers the perfect combination of leading and lagging indicators to help Mentor proactively identify the most at-risk drivers for further support and coaching. 3.5 Billion Mentor miles later, it is incredible to see how quickly we have been able to turn smartphones from villains into catalysts for positive change that can save the lives of not just drivers, but also those they share the road with including pedestrians and cyclists."

Launched globally in 2018, Mentor by eDriving is used by organizations around the world to help improve driver behavior among employees driving for work purposes, and has been shown to reduce collisions by up to 67%. The digital program uses smartphone sensors to collect and analyze data on the driving behaviors most predictive of risk. These include Acceleration, Braking, Cornering, Speeding, and Phone Distraction, one of the biggest threats to road safety today.

Through eDriving's partnership with industry analytics leader FICO, driver on-road performance is converted into an individual FICO Safe Driving Score, which has been validated to help predict the likelihood of a driver being involved in a collision. Personalized insights are provided privately to drivers after each trip, showing both positive and negative driving events and exactly where they occurred. Additionally, engaging, interactive micro-training modules are delivered directly to the driver in-app to help promptly remediate identified risky behaviors. At the time of the 3.5B mile analysis, over 7.7 million eLearning modules had been viewed by Mentor users. Gamification and rewards are also employed by Mentor to promote driver engagement and friendly competition, while coaching support is included to help sustain behavior improvements over time.

"The FICO Safe Driving Score continues to provide a consistent and objective measure of driver risk," said Rachel Bell, Vice President of Scores and Analytics at FICO. "We are pleased to see that the FICO Safe Driving Score continues to help organizations keep their drivers safe and limit risks on the road."

About Solera

Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a "one-stop shop" solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries. For more information, visit www.solera.com.

About eDriving

eDriving, a Solera company, helps organizations around the world improve safety, reduce injuries, license violations, carbon emissions, and total cost of fleet ownership through its patented digital driver risk management programs. These include the Mentor by eDriving(SM) smartphone app with FICO(R) Safe Driving Score; the patented, five-stage Crash-Free Culture(R) risk reduction program; and the Virtual Risk Manager(R) platform, all designed to work together within a privacy-first, data-secure environment that supports drivers and their managers every step of the way. eDriving is the digital driver risk management partner of choice for many of the world's largest organizations, supporting over 1,200,000 drivers in 125 countries. Over the past 25 years, eDriving's research-validated programs have been recognized with over 125+ awards around the world. For more information, visit www.edriving.com.

Press contact, eDriving:
Sheila Leverone
press@edriving.com

About FICO

FICO (NYSE:FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, telecommunications, health care, retail, transportation and supply chain, and many other industries. Using FICO solutions, businesses in more than 120 countries do everything from protecting 2.6 billion payment cards from fraud, to helping people get credit, to ensuring that millions of rental cars are in the right place at the right time. Learn more at https://www.fico.com/.

Press contact, FICO:
Julie Huang
press@fico.com
+1 925-405-7803

[1] At least one trip per month
[2] FICO(R) Safe Driving Scores were initially categorized as Risky, Poor, Average, Good and Great. These were updated to the new corresponding categories on July 29, 2020.
[3] Analysis used data from trips classified as 'Business' only (no 'Passenger' or 'Personal' trips)

Mentor Product Sheet
https://www.edriving.com//wp-content/themes/edriving/images/pdf/ProductSheets/mentor_ENT_product_sheet.pdf

SOURCE: eDriving






Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

TVS Motor Company’s Chairman Sir Ralf Speth conferred with University of Warwick’s Honorary Doctorate

Singapore, Jan 21, 2023 – (ACN Newswire) – Sir Ralf Speth, Chairman of TVS Motor Company, has been conferred with an Honorary Doctorate in the field of Science (Doctor of Science, honoris causa) from the University of Warwick, United Kingdom. The honorary degree was conferred by the University of Warwick Chancellor Baroness Catherine Ashton of Upholland.


TVS Motor Company's Chairman Sir Ralf Speth conferred with University of Warwick's Honorary Doctorate.

Sir Ralf is accompanied by the University of Warwick Chancellor Baroness Catherine Ashton of Upholland who conferred the degree.


Sir Ralf is a Fellow of the Royal Academy of Engineering, and a Fellow of the Royal Society. An honorary professor at Warwick Manufacturing Group (WMG), he has been closely associated with WMG ever since obtaining his engineering doctorate in 2008, under the pioneering leadership of former WMG Chairman, Lord Bhattacharyya. An outstanding engineer with a vast experience in the global automotive industry, Sir Ralf has held leadership roles with some of the renowned automotive and industrial giants such as Jaguar Land Rover, BMW, Ford, Tata Motors, and The Linde Group. He was appointed Honorary Knight Commander of the British Empire and an Additional Knight Commander of the Most Excellent Order of the British Empire.

Commenting on the honour, Venu Srinivasan, Chairman Emeritus, TVS Motor Company, said, "My heartiest congratulations to Ralf for this well-deserved recognition. Over his distinguished career in automotive and industrials of more than four decades, he has built world class products and brands. He has been relentlessly working towards transforming the industry with his passion for technology and strive for excellence. This honour is a testament to his leadership, vision, and dedication to the industry, and we are privileged to have him lead TVS Motor Company in its transformational journey."

Sudarshan Venu, MD, TVS Motor Company, said, "Sir Ralf's exemplary leadership skills, tremendous vision for the industry, and discerning approach towards technology make him unique. His energy and passion is inspiring. We are proud to have him amongst us. We wish him many more accolades recognising his immense contributions to the industry."

Sir Ralf has a degree in engineering from the University of Applied Sciences Rosenheim, Germany, and a doctorate of engineering in Mechanical Engineering and Business Administration at the University of Warwick.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com.

For more information, please contact:
Priyanka Kumar
Priyanka.kumar@tvsmotor.com

Copyright 2023 ACN Newswire. All rights reserved. http://www.acnnewswire.com

TVS Motor Company readies itself to rule the virtual world of racing; Introduces the TVS Apache RR 310 in Gameloft’s Asphalt 8: Airborne, for racing enthusiasts

Singapore, Dec 16, 2022 – (ACN Newswire) – TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, announced today its partnership with Gameloft for brands for Asphalt 8: Airborne featuring its flagship motorcycle, TVS Apache RR 310. It makes TVS Motor the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft's Asphalt 8, one of the world's leading motor racing game. This integration marks TVS Apache's foray into the world of gaming, extending its commitment to deliver an unparalleled racing experience to its 4.8 million+ customers, online as well as offline. It is in line with the growing interest for gaming amidst the racing enthusiasts and target audience for TVS Apache, making this integration another medium for the company to engage with enthusiasts across the world even when they are off their motorcycles.



The TVS Apache series built out of TVS Racing, is based on the "Track to Road" philosophy. This philosophy manifests itself in each of TVS Apache motorcycles through the best-in-segment performance, technology and unique stye.

Commenting on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise – Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers."

Speaking on the integration, Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said, "TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovative and exclusive in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community."

Key highlights:

– As part of this association, gamers across the world can now compete against each other on TVS Motor Company's flagship motorcycle – the TVS Apache RR 310
– With this new integration, the 4.8 million TVS Apache customers and owners worldwide will get an all-new platform to experience their favourite TVS Apache RR 310 virtually in an exciting setting
– TVS Motor is the first Indian two-wheeler manufacturer to bring its motorcycle to the popular gaming franchise
– Players will discover the new TVS Apache branded booster & billboards and the new TVS Apache World Series Season. In the process, they also stand a chance to win exciting prizes
– TVS Apache customers find keen interest in online gaming, and this association is set to bolster the brand's awareness and imagery in engaging newer audiences
– The TVS Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com

About Gameloft for brands

Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety. Gameloft for brands has received the TAG Certification Against Fraud Seal and follows MOAT's standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola, Ferrero, Ford, FOX, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honoured with over 50 awards from marketing organizations.

For more information, please contact:
Namrata Sharma – Namrata.sharma@adfactorspr.com

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Ni Hsin Inks Strategic Collaboration with SIRIM

KUALA LUMPUR, Dec 15, 2022 – (ACN Newswire) – Ni Hsin EV Tech Sdn. Bhd., a wholly-owned subsidiary of Main Market-listed Ni Hsin Group Berhad (formerly known as Ni Hsin Resources Berhad (Bursa: NIHSIN, 7215)), today signed a Strategic Collaboration with SIRIM Berhad to promote co-operation between the Parties in the following areas:


YBrs. Tuan Mohd Azanuddin bin Salleh, Senior Vice President, SIRIM Industrial Research, SIRIM Berhad; YBhg. Dato' Indera Dr. Ahmad Sabirin bin Arshad, FASc, President and Group Chief Executive Officer, SIRIM Berhad; Sofiyan Yahya, Chairman of Ni Hsin Group; Mr. Steven Khoo Chee Kong, Managing Director of NH EV TECH; Rizvi Abdul Halim, Executive Director of Ni Hsin EV Tech [L-R]


(a) setting up of a Lithium-Ion Battery Recycling Plant in Malaysia through Public-Private Partnership (PPP) funding model;
(b) providing an eco-system for a circular economy model in mitigating the impact on the environment as a result of Lithium-Ion Battery being processed illegally in Malaysia;
(c) potentially setting up a Lithium-Ion Battery manufacturing plant in Malaysia; and
(d) introducing a Lithium-Ion Battery Recycling policy working with the Government of Malaysia. (collectively the "Project")

Khoo Chee Kong, Managing Director of NH EV TECH, said: "This Strategic Collaboration with SIRIM is an extension of our quest for greater participation in the green economy. Having successfully launched our EV motorcycles last month we are looking forward to unlocking another piece of the environmental puzzle. As the world has grown to love and depend on the power and convenience brought by lithium-ion batteries (LIBs), their manufacturing and disposal have increasingly become subjects of political and environmental concerns. Most discarded LIBs eventually are landfilled or stockpiled, contaminating the land while wasting energy and non-renewable natural resources. If not recycled and reused, LIBs will exert massive environmental impacts and accelerate the depletion of mineral reserves. It's not only environmental pollution that is a problem. During the end-of-life stage of LIBs, poor handling and disposal could increase the risk of fire or poisoning. In the coming years, disposing of huge numbers of batteries from electric vehicles is going to be the real challenge. There is now a need for qualified e-waste recyclers that can handle and recycle LIBs safely and responsibly."

"The setting up of a Lithium-Ion Battery Recycling Plant is the right step in furthering Ni Hsin's green mission in support of the government's commitment towards a more sustainable, resilient and inclusive development in line with the United Nations' 2030 Sustainable Development Goal (SDG). The collaboration also aims to create an eco-system for a circular economy model in mitigating the impact on the environment and to spearhead the formation of a Lithium-Ion Battery Recycling policy working with the Government of Malaysia. The current LIB recycling market is estimated to be worth approximately $1.7 billion and is expected to increase significantly over the next ten years. In the ASEAN region there is only one such recycling facility in Singapore with a recycling capacity of 14 tonnes of Lithium-Ion batteries per day. Being one of the first movers in this region makes Ni Hsin more attractive to investors who are beginning to consider sustainability factors in their investment decision-making process."

"We are honoured to work with SIRIM in this green Project who, with their vast knowledge and innovative technical expertise, will be a valuable partner ensuring the success of this green project." SIRIM President and Group Chief Executive Officer, Dato' Indera Dr Ahmad Sabirin Arshad said, "Under the green technology master plan 2030 of Malaysia, several strategies were outlined to create a low-carbon and resource efficient economy, thus, in complementing this master plan, SIRIM will be embarking on various projects towards enhancing and promoting sustainability in line with the Sustainable Development Goals (SDGS)."

"SIRIM is ever ready to work with any parties who are keen to explore any form of recycling business where we can contribute in terms of the latest technologies towards building our local recycling capabilities for e-waste", said Dato' Indera Dr Ahmad Sabirin Arshad.

The SIRIM-Ni Hsin Lithium-Ion Battery Recycling Pilot Plant will be fully operational in 2023 with annual recycling capacity of 550 tonnes of lithium-ion batteries. For a start, the output will be sold to lithium-ion batteries manufacturers in the form of black mass. "Under this collaboration both companies will focus on the recovery of precious metals such as lithium and cobalt in 2024 and embark on lithium-ion battery manufacturing 2025, when the volume by processing more lithium-ion batteries from other nations" he added.

Ni Hsin Group Berhad: NIHSIN [Bursa: 7215] [RIC: NHSN:KL] [BB: NHR:MK], http://www.ni-hsin.com/

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

SAMURAI 2K Aerosol: Achieving Its Digital Transformation Vision

SINGAPORE, Dec 5, 2022 – (ACN Newswire) – Listed on the Catalist Board of the Singapore Exchange, SAMURAI 2K Aerosol Limited (Stock Symbol: Y8E.SI) is a leading aerosol coating specialist focusing on high performance coating solutions for the automotive refinishing and refurbishing industry. Headquartered in Malaysia, its products are manufactured in the production facility in Johor, and distributed in countries including Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, United Kingdom, United States of America, Singapore, and India.

Transformation for the Future

Founder and CEO, Ong Yoke En's crystal clear vision for the transformation of the Group is beginning to take shape. The aim is to build a strong digital platform by integrating online and offline business to create an omni-channel experience for its customers. The Group will transform from a product-driven business model to a data-driven service-oriented business model.

On 10 October 2022, SAMURAI 2K was handed the keys to 4 units of 5-storey shophouses for its new corporate office in Johor, Malaysia. This is a total of 20 units of 1700 sq ft each and marks another milestone in SAMURAI's digital transformation focused on innovation through leveraging on AI and data analytics. Digital content creation and technical support staff strength is expected to grow to 150-200 in 3 years.

Operating expenses for the build-up of digital infrastructure is already reflected in 1HFY2023 ended 30 September Financial Statement available on SGXNet at https://links.sgx.com/1.0.0/corporate-announcements/K8EDQT0VA6E8IE01/abcc2506b2fcf5f3d0684b32052a6f39dc827ac20d143367b3336f75857910f0 The Financial Statement shows marketing and distribution expenses increasing by 206% from RM2.36 million in 1HFY2022 to RM7.23 million in 1HFY2023.

Said Samurai 2K spokesperson Leo Aun Foo, "Initially our ecommerce business will focus on the Malaysian and USA markets. Subsequently we will roll out plans for Europe, Australia, Japan, and South America. Each country will require a team of 5-10 staff to handle".

It is with the online multi-country platform that the Group will be able to reap economies of scale, accelerate brand building, provide consumers with multi-media experience, create customer loyalty, and optimize business and product development through powerful data analytics.

Pipeline of Innovations and Inventions

The Group is targeting to launch the first-ever color mix-and-match system ("Tintatek" technology) of aerosol spray paint, which allows users (especially automotive consumers) to custom fill their desired colors into the aerosol can without the use of a complicated tool or equipment. Using Tintatek's color data bank, millions of color combinations can be generated. Users can create original color for themselves or re-create and perfectly match the original factory paint color of the object to be painted. The introduction of Tintatek into DIY spray painting is a revolutionary and disruptive innovation in the aerosol paint industry.

At the same time, the Group is currently building a spray-painting service online platform which matches users with providers of at-your-doorstep spray-painting services. The wide range of colors, textures and special effects (mirror, crystal, metallic, luminous and many more) of SAMUARI 2K paints, the easy-to-use 2-head resin plus hardener, together with Tintatek and matching of users with providers brings DIY spray painting to a new level and a new era. More and more of those who need to spray paint their possessions will now be attracted to DIY spray-painting, bypassing the need to go to a workshop with all its attendant costs and convenience. Together with SAMURAI 2K's multi-media websites, which include education and demonstrations of spray painting designs and techniques, this is expected to exponentially increase the size of the market for the Group's products.

4-Year Financial Performance Track Record

Many companies have bold visions to transform themselves. But whether they can achieve it also depends on the strength of their financials. For that , we need to look at a Company's long-term track record. The Group's 4-year financial performance track record is encouraging and gives confidence that it will be able to realize its transformation for the Future. The financials portray a future-ready but financially prudent company always ensuring that it will be able to ride out any short-term turbulence in the economy.

Table 1 below measures several aspects of Samurai 2K's financials through four years including the period of Covid-19 impact on the regional economies. It is rather rare for a company to exhibit positive numbers on all aspects of its financials.

GROWTH: Revenue
PROFITABILITY: Net Profit, Gross Profit Margin, Net Profit Margin
INVESTMENT MERIT: Return on Equity
LEVERAGE: Net Debt/Equity, Interest Coverage
LIQUIDITY: Current Ratio

Table 1: Stability and Financial Strength. (Samurai 2K FY is 31 March)
https://www.acnnewswire.com/docs/Multimedia/SAMURAI_2K_Aerosol.jpg

Table 1 shows a company that is financially strong, with consistent performance. Gross and Net Profit margins are above average for a consumer product. Debt/Equity has always been Net Cash, Current Ratio has always been above 2, and judging from the Interest Coverage, in the case of Samurai 2K, investors need not worry about the current high interest rate environment.

Conclusion

Samurai 2K's vision is a bold one but its financial performance track record and tangible progress in pursuing its vision are encouraging signs that its transformation for the Future is achievable.

This article is reproduced for international public consumption by Waterbrooks Consultants the investor relations consultant for Samurai 2K Aerosol Limited.

For more information, please visit www.waterbrooks.com.sg

Original article link: https://www.investor-one.com/editorial/22275-SAMURAI-2K-AEROSOL-ACHIEVING-ITS-DIGITAL-TRANSFORMATION-VISION

SAMURAI 2K Aerosol Ltd [SGX: SAMR] [BBG: SAMUR] [RIC: Y8E.SI] http://samurai2kaerosol.com/

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Startups rapidly emerging from Central Japan – local entrepreneurs explain why

Central Japan, Dec 2, 2022 – (ACN Newswire) – Central Japan, the region in which the new anime-themed park famous for its sci-fi fantasy machines and vehicles debuted earlier last month, is quickly becoming the homeland of startups paving the way towards the future of mobility. Earlier this week, the Japan External Trade Organization (JETRO), together with the Central Japan Startup Ecosystem Consortium, organized a tour to show the media how this lesser-known part of Japan, compared to Tokyo, Osaka or Kyoto, was rapidly giving birth to local entrepreneurs – as the result of education, collaboration, and homegrown determination. The century-old industry and network of suppliers in Aichi, Nagoya and Hamamatsu is also opening up to collaborate with startups from all corners of the world.



1. Education

Yukiko Konishi, vice director of the Startup Promotion Office at Nagoya University, or NU, explained how rival universities in the Central Japan region started to join forces to form the Tokai Network for Global Leading Innovation Platform (Tongali) in 2015. Today, 18 universities stand behind a vision to "cultivate human capital that creates and delivers value leading to the future and enriching people, society, and earth" through entrepreneurship education. In 2020, over 4000 high school students to scholars and graduates participated in Tongali's educational events and programs. As a Tongali co-founder and Startup consortium member, she noted NU was a staple in the outcome of this endeavor. 67 entrepreneurs (as of November 2022) who took flight from NU including Optimind, a Forbes 30 Under 30 Asia 2020, and Acompany, a Forbes 30 Under 30 Japan 2021.

Three NU startups shared their stories. Deep-tech startup Tier IV's chief strategy officer, Ko Miyoshi, explained their world's first open-source software for autonomous driving, which runs on multiple platforms and provides full-stack solutions for the commercialization of intelligent vehicles. Called Autoware, its the equivalent of "Intel inside" for autonomous driving, adopted by over 500 companies across the globe. Toyota's battery-electric shuttle buses and Robo Taxi also partner with TIER IV, while Taiwanese manufacturer Foxconn has agreed to a joint development project for autonomous personal cars with a precondition of Autoware in future EV platforms.

On the Delivery Robot front, we turned the spotlight on Dr. Jude Nwadiuto from Nigeria, a postdoctoral fellow at Nagoya University. Receiving a Ph.D. in autonomous driving and robotics from Nagoya University, the founder and CEO of Fainzy Technologies demonstrated how the warm and cute-looking Mira X and ZiBot models were more seriously gun-ho than meets the eye, going beyond just delivering the payload. Mira X's artificial intelligence (AI) can avoid getting stuck by predicting its path and detecting when food is taken, with a 3D Holographic fan for advertising quality. And ZiBot can make highly accurate decisions from AI-based demand forecast data collected through 360-degree environment sensing.

Another lab-born startup, PotStill's demonstration was a fine blend of technology and psychology. PotStill was established in August 2020 to develop a "driver agent that promotes the improvement of driving behavior", and elemental technology for reducing accidents of elderly drivers based on human interaction research. PotStill director Takahiro Tanaka Ph.D., a designated professor at the Institute of Innovation for Future Society at NU, took participants on a test drive with an adorable 8-inch-tall robot alerting for speeding or stop signs in a relatively narrow residential area.

2. Collaboration

The City of Nagoya's Innovation Department stressed Central Japan's startup ecosystem provides everything a startup needs. On top of the local government's generous support, the region has everything from startup hubs and venture finance to business matching sessions with highly trained workers in many specialized fields, such as mobility. Representatives from Aichi prefecture and Japan's largest incubation hub-to-be, STATION Ai, added that "the region invites entrepreneurs and capitalists from all corners to facilitate state-of-the-art open innovation by infusing new ideas with local craftsmanship." Participants witnessed a few examples:

Home-grown startup SkyDrive's Hiroyuki Murai, chief strategy officer, showed renderings of their new SD-05 two-seater flying car scheduled to fly at the 2025 World EXPO. His team comprises industry specialists from diverse backgrounds, including Bombardier and BAE Systems. But he also stressed that they would not have come this far without the partner ecosystem supporting them in mass production, flight control, charging facilities, parts procurement, leasing, and port architecture.

Koji Ishizuka, senior director of the Electrification Systems Business Group at DENSO, praised Urban Air Mobility (UAM) startups for accelerating technological advances, which would take far longer with larger established enterprises. Ishizuka described how their alliance with Honeywell led them to develop a propulsion solution for German air taxi startup Lilium's All-Electric Jet. DENSO and Honeywell have global project teams in Japan, the EU, and the United States, to expand their Electric Propulsion Unit supply for a growing UAM market demand.

In addition to the collaborative nature of the local business community, Dr. Yoshihiro Takiguchi, president of The Graduate School for the Creation of New Photonics Industries (GPI), described how the city's location, landscape, and climate, made it a microcosm of the nation. "The unique environment, combined with close ties between academia, industry, government, and finance, makes the region a perfect testing ground for startups, regardless of where they are headquartered," added Hamamatsu City officials.

3. Determination

Another recurring theme participants heard throughout the tour was "social purpose." Shunsuke Toya, CEO of ProDrone, explained how a flying mini-truck concept was the answer to their aspiration to solve societal challenges such as aging or inaccessible communities, maritime disasters, and terrorist attacks. Their belief led them to develop a variety of industrial drones specially designed for goods delivery, sea & air integration, long-range heavy-duty, and surveillance. Earlier this year, they partnered with a pharmacy chain to deliver medicines to remote areas of Japan. However, they are determined to go further with a macho-drone that can carry a payload of 50 kilograms over a distance of 50 kilometers.

eve autonomy, founded by Yamaha Motor and TIER IV, is an automated cargo transportation service for factories. Given the shrinking population in Japan, balancing human labor reduction and the safety of the plants is a pressing issue. Business development manager Iwakazu Nishikawa described how their award-winning products outperform conventional AGVs, which had difficulties operating between multiple buildings. Before the joint venture, AGVs, or Automated Guided Vehicles, could neither cope with congested traffic on-premise, maneuver irregularities such as ditches/manholes or slopes nor divert from a fixed guided route.

Director Haruyoshi Toyoda, Hamamatsu Photonics Central Research Laboratory, and his team demonstrated what the microscopic photonic sensing technologies embedded deep inside various daily products do. Autonomous driving would not be without the technology used in high-resolution Light Detection and Ranging (LiDAR). It is a remote sensing technology that measures distance by irradiating laser light on objects and catching the light reflected with a photosensor. Furthermore, the team said, "we are committed to continuously improving the performance of our lasers and sensors because it is a vital ingredient to achieve fully autonomous driving."

Participants also learned that the element of sound (or noise) was an unsung hero in driving safety. The operating officer of Yamaha Corporation, Electronic Devices Division, Nobukazu Toba explained how their longstanding expertise in acoustic research is being applied to Electric Vehicles (EVs) available today. EVs are silent. However, noise helps pedestrians know that a vehicle is approaching. Likewise, an accelerating sound helps drivers recognize speed. He also indicated that the company is in discussions with a Finnish startup to equip cars with warning sound signals (ie. bells and whistles in the driver's seat) coupled with vibrating features to discriminate from which direction the danger originates. "Acoustics and vibration have a lot in common."

Keiko Ihara, a Japanese race car driver, and first female driver to stand on the FIA World Endurance Championship (WEC) podium in 2014, founded Future Inc. two years ago to save her hometown's economy from deteriorating because of the pandemic. The series of carbon-neutral, maximum efficiency, lightweight e-bikes she designed takes many of its cues from racing cars. But her ultimate goal is to create a mobility-sharing service connected to a regional online portal of e-commerce, delivery, clinics, internet banking, and govt services. The grand vision of this new business model will not only revive local resorts and tourist spots, as she initially sought, but may even transform petrol stations into evolving community centers where people come together.

"The funds raised by startups in Japan are small compared to other parts of the world," noted Ihara in her talk. However, she cited Prime Minister Kishida positioning 2022 as the first year for actively fostering the founding of startups. "I believe clusters and pockets of communities all over Japan will start to connect to form an even bigger network of ecosystems. Because," she humbly added, "there is only so much you can do alone."

About the Central Japan Startup Ecosystem

There are 371 startups in Central Japan, of which 150 are university-launched. An estimated 18.615 billion yen (as of July 2022) of funds have been raised, in addition to accelerator programs, financial support systems, and innovative university seeds. Collaborative partnerships with Station F, INSEAD, BLOCK71, Paris&Co, Bpifrance, Venture Cafe, Plug and Play, Israel Innovation Authority, Tsinghua University, China Medical University, National University of Singapore, The University of Texas at Austin, Stanford University, North Carolina State University, University of Nebraska and the Indian Institute of Technology Hyderabad attract a diverse range of entrepreneurs to the region. For more information, please visit https://central-startup.jp/en.

Scheduled to open in 2024, STATION Ai will be a world-first, top-notch global innovation center. The center will provide a one-stop, one-loop link to world-class startup support programs through liaison with leading-edge startup support bodies and universities. Please visit https://www.aichi-startup.jp/english/support/.

About the Central Japan region

In July 2020, Aichi prefecture, the City of Nagoya, and Hamamatsu City of Shizuoka became one of the four regional Startup Ecosystem Global Base Cities groups designated nationwide by the cabinet office. The GDP of this region is 44,093.2 billion yen (as of 2019), mainly attributed to key industries such as Automotive, Aerospace, Machine Tools, Production Machinery, Iron and Steel, Musical Instruments, and Photonics/Electronics. The region's mission is to positively impact society by bringing the future of mobility to our doorsteps as soon as possible. The 6,731 km2 area is currently home to 8.29 million people, out of which over 300 thousand are foreign nationals – and will be a home-from-home for entrepreneurs and startups who share the same will and passion. In addition, various chill-out activities such as surfing, hiking, camping, paragliding, and ski/snowboarding are easily accessible. At the same time, seasonal marathon events and Formula One races are also hosted in adjacent cities. Furthermore, the American Chamber of Commerce, Tokai Japan Canada Society, Chubu Walkathon & International Charity Festival, and Nagoya Vegan Gourmet Festival are opportunities to meet like-minded locals.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Fully Charged Wuling Motors Sets Sail On Completion of the Restructuring of New Energy Business

HONG KONG, Dec 1, 2022 – (ACN Newswire) – It was recently known to us that Wuling Motors (00305. HK) had completed the capital increase into Wuling New Energy. Wuling Motors, capitalized from the restructuring as an important participant, will expedite its in-depth deployment in the field of new energy vehicles in promoting a robust and comprehensive development in the new energy business.

After the restructuring, Wuling New Energy would integrate the resources from the group companies of Wuling Motors and focuses on R&D, manufacturing, and sales of new energy vehicles. According to public information, Wuling New Energy has a respectable performance in the domestic market. At present, it has the second-largest market share in the market segment of new energy logistics vehicles. The plug-in hybrid new model G200, for the commercial and multi-purpose segment market, is expected to be launched in early 2023. As regards the international market, Wuling New Energy also performs well. On 2 September 2022, Wuling New Energy delivered a pure electric logistics vehicle prototype to Japanese clients and successfully entered into agreement for mass production. The pure electric logistics vehicle is expected to commence mass production by the end of April 2023 with a target sale volume of 100,000 vehicles in five years.

Not long after Wuling New Energy appears in the public eye, good news continues to come out. It can be seen that the integration of prime assets and resources has given Wuling New Energy a solid operating foundation. Relevant resources revealed that Wuling New Energy products have already developed a product pipeline with a batch of products being launched or ready to be launched to the market, a batch of products under research and development, and a batch of products under the design and planning process. In essence, a spectrum plan of products has been initially constructed, which could allow Wuling New Energy to capture the tremendous future market potential under this promising environment for the new energy vehicle industry.

It is worth mentioning that, according to the Letter of Intent relating to the capital injection project to Wuling New Energy released in December 2021, Wuling Motors has intention to become the controlling shareholder of Wuling New Energy by further capital increaser based on its development. Given that Wuling Motors and Wuling New Energy are both subsidiaries of the Guangxi Automobile Group, the development would be sensible if further capital increase can bring long-term benefits to both parties. Overall, with the ample business opportunities provided by the new energy vehicle business, the close cooperation between Wuling Motors and Wuling New Energy in promoting business bestowed upon their own strengths and capabilities will be beneficial to the business operation and development of both. It can be expected that the better Wuling New Energy develops, the more opportunities and sustainable benefits Wuling Motors can enjoy.

Indeed, since Wuling Motors announced its restructuring plan in December 2021, it has attracted great attention from the market. According to the relevant news, a smooth kick start of the operation of Wuling New Energy would bring about favourable market responses, which in turn would benefit Wuling Motors from realizing its business strategic layout with promising growth potential. Furthermore, completion of the restructuring would also allow Wuling Motors Industrial Company Limited to transfer the related R&D expenditure on new energy vehicles to Wuling New Energy, from which the R&D costs would be substantially reduced and resources and energy could be more effectively deployed in developing more competitive core component products. At the same time, Wuling Motors Industrial, being a strategic key supplier to Wuling New Energy, together with its keeping of the export business will continue to serve as a solid and steady growth driver in contributing to the business performance of Wuling Motors.

Essentially, Wuling Motors has already actively expanded the new energy parts industry, including various types of new energy electric rear axles, motors, electronic controls, hybrid power systems, and other products. Sales volume of electric motors and electronic controls has just exceeded the volume of 10,000 units. Recently, Wuling Motors Industrial has also celebrated the milestone of the production of the one-millionth car-axle component for new-energy vehicle, impressively making it the first enterprise in China in reaching the 1,000,000 units of the miniature integral electric rear axle in less than three years period. In terms of hybrid-power systems, Wuling Motors has successfully developed its hybrid power system products for new energy vehicles, achieving a reduction in fuel consumption of more than or equal to 30% as compared with the same type of traditional fuel power vehicles. The high thermal efficiency Atkinson engine was first mass-produced in April this year, and shortly after the high-efficiency and cost-effective HEV hybrid powertrain was also mass-produced in June, which signified an important step in the transformation and upgrades from traditional fuel vehicle power to new energy vehicle hybrid power. It can be seen the profound R&D and innovation capabilities and strong production and manufacturing capabilities of Wuling Motors would undoubtedly enable it to become a key and well-deserved strategic supplier to Wuling New Energy.

The participation of Wuling Motors in the restructuring of Wuling New Energy has not only accelerated the strategic layout of the new energy vehicle field, but also allows Wuling Motors to be more focus on the research and development of automotive components for the new energy vehicles, which represents virtually a full coverage of the entire industry chain of new energy vehicles.

Wuling New Energy is now integrated with the prime assets and resources of the group companies of Wuling Motors for enhancing its strengths in the field of new energy vehicles, while the re-positioned Wuling Motors in the new energy business segment is also fully charged with power. The road ahead could be a new era of growth and development. On the back of the favourable government policies with huge market opportunities for grasping, we would wait and see whether Wuling Motors can be succeeded in beating the targets when turning this corner of the race track.


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