Tokyo Innovation Base: Tokyo’s Node in the Global Startup Ecosystem, Opening May 2024

TOKYO, Mar 14, 2024 – (ACN Newswire) – The Tokyo Metropolitan Government is proud to announce the launch of Tokyo Innovation Base. Combining the facilities of the startup campus and business networking hub in the beating heart of Japanese commerce and culture, Tokyo Innovation Base (TIB) seeks to supercharge the local startup scene and position Tokyo as a premier global hub for innovation and entrepreneurship.

Tokyo Innovation Base

City with a mission

Organized by the Tokyo Metropolitan Government with a mission to catalyze innovation and drive societal progress, TIB aims to make Tokyo the most startup-friendly city in the world.

The Japanese government has already pushed through legislation and earmarked funding to grow the number of startups and new business launches in the capital tenfold over the next five years. This “Five-Year Startup Development Plan,” announced in November 2022, includes increasing the current annual startup investment of 800 billion yen to 10 trillion yen by FY2027, and creating 100 unicorns and 100,000 startups in the future.

Koike Yuriko, Governor of Tokyo, expressed her vision for Tokyo Innovation Base: “Our core values at TIB are global, growth, collaboration, and connect. We hope to see entrepreneurs and innovators born here and gather from all over the world. Tokyo is committed to supporting all innovators.”

Node of Innovation

TIB will do its part in supercharging Tokyo’s startup ecosystem with a focus on collaboration, access, and networking. By providing a space for entrepreneurs, investors, and representatives from established companies and government to mingle and exchange ideas freely, TIB serves as a convergence point where ambitious minds unite to drive societal progress through groundbreaking ideas and cutting-edge technologies.

Over 140 corporate partners have established ties with TIB, to foster ecosystem collaboration by connecting startup ecosystem builders and investors with key stakeholders in Tokyo and Japan.

Concierge

At Tokyo Innovation Base, we want to ensure that startups truly take off. Offering access to over 50 experts from a wealth of industries for one-on-one meetings, our concierge program caters to early-stage startups, later-stage startups interested in establishing a presence in Japan, and future founders exploring business opportunities in Japan.

Mentorship covers everything from guidance specific to your industry, to more general assistance such as pitch training sessions, business ideation, and facilitation of partnerships with Japanese corporations.

Events

As a major hub for startups, universities, venture capitalists, and support organizations, Tokyo provides fertile ground to connect with major industry players and a truly enormous customer base.

TIB’s regular networking events seek to bring the people that can matter together.

Exhibit

TIB’s permanent exhibition hall provides space for startups to show off their latest innovations. One of the hardest parts of launching a new business, product, or service can be raising awareness in the people who matter. With TIB’s 140 corporate partners and ecosystem of VCs and entrepreneurs, whether you’re looking for partners or investment, there is no better place to start.

Calling all innovators

Don’t take our word for it: Tokyo Innovation Base is having its grand opening in May, and it’s open to all. For more information, please check our website and follow us on social media.

Website: https://tib.metro.tokyo.lg.jp/en
LinkedIn: https://www.linkedin.com/company/tokyoinnovationbase/
X: https://twitter.com/TIBTokyo

Contact
For media inquiries or more information about Tokyo Innovation Base, please contact:
Office for Startup and Global Financial City Strategy, Tokyo Metropolitan GovernmentEmail: tokyo_innovation_baseï¼ tohmatsu.co.jp

Contact Information
Tokyo Innovation Base TIB
Media Relations
tokyo_innovation_base@tohmatsu.co.jp

Related Images

Tokyo Innovation Base

We created the Tokyo Innovation Base as a place for startups and ecosystem builders to come together. Yuriko Koike, Governor of Tokyo

Tokyo Innovation Base Entrance

SOURCE: Tokyo Innovation Base

View the original press release on newswire.com.

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

Mountain View, Calif, Mumbai, India, & UAE, Mar 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE.

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually.

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns.

Deploying CleverTap helped Swan achieve the following:

40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
Swan saw a 3% activation rate of targeted dormant users
Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
https://clevertap.com/live-product-demo/

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

Mountain View, Calif, & Mumbai, India, Mar 6, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers.

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers.

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text.

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate

At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies.

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement.

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences.

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

GoDaddy sponsors WordCamp Asia 2024 bringing together the WordPress community

SINGAPORE, Mar 4, 2024 – (ACN Newswire) – GoDaddy (NYSE: GDDY) is sponsorsing WordCamp Asia 2024. Running from March 7–9 2024 in Taipei, Taiwan, WordCamp Asia is a highly anticipated event within the WordPress community, and GoDaddy is proud to play a part in it.

In this year’s booth at WordCamp Aisa, visitors to the GoDaddy Booth can expect interactive demonstrations, arcade-like games and a chance to win exciting giveways while seeing how GoDaddy Managed WordPress products and services can further help grow the community of WordPress users.

WordCamp visitors can also see demos of GoDaddy’s Managed WordPress plans which include integration and benefits like introducing quicker publishing with the AI onboarding capabilities to page load times that are up to 2x faster than the competition*.

WordCamp Asia will also feature a special “Contributor Day,” where attendees can actively participate in the opensource WordPress project and participate in its development, improvement, and maintenance. GoDaddy staff will be on hand at the event and available for questions from customers about GoDaddy products and services.

GoDaddy’s new AI capabilities in its Managed WordPress plans include asking site creators questions during onboarding, about their industry, business name, products sold, location, and business hours, all designed to enable the AI engine to draft a variety of design options for the creator to select from. Each design option contains relevant content that pertains to the site creators’ individual answers. This feature helps deliver more complete, content rich WordPress websites upon completing onboarding.

Selina Bieber, Vice President for International Markets at GoDaddy says: As a WordCamp Global Community Sponsor, GoDaddy’s commitment extends to various WordPress community programs, including local WordCamps, WordPress Chapter Meetup groups and other community activities. GoDaddy believes in the power of a community to help empower individuals and businesses to succeed online.

WordPress powers ~45% of all websites on the internet. Its user-friendly interface, flexibility, and extensive plugin ecosystem have made it the go-to platform for individuals and businesses alike. In 2023 alone, there were 77 WordCamps held globally, with over 3,300 WordPress meetups taking place. These events serve as valuable opportunities for attendees to network, learn from industry experts, and contribute to the WordPress community.

To learn more about GoDaddy’s involvement in the WordPress community, visit our Resources blog, where we regularly share our WordCamp experiences. These blog posts provide detailed summaries of our contributions to the WordPress project and other valuable information.

*Page load times compared to leading WordPress hosting providers Flywheel, Automattic, Siteground, Hostgator, Dreamhost, Namecheap, Hostinger, Bluehost and IONOS for page load times between January and March 2023. GoDaddy does not claim that Managed WordPress Hosting has the industry best page load performance. Actual performance may vary by region. Please see terms and conditions for any uptime guarantee.

About GoDaddy:

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com

Notes to Editors:

WordCamps are community-driven conferences held around the world, dedicated to all things WordPress. These events bring together developers, designers, bloggers, business owners, and enthusiasts who share a common interest in WordPress. WordCamp Asia is the largest WordCamp in the region, attracting attendees from all over Asia and beyond.

CleverTap partners with Zoomcar to drive customer engagement on their app

Mountain View, Calif, & Mumbai, India, Feb 27, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value.

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve:

Improved Retention
Enhanced User Stickiness
Elevated User Engagement and Conversions
Increased Monthly Active Users (MAU)
Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Zoomcar

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

HKTDC’s major focus areas promote Hong Kong’s advantages

HONG KONG, Feb 21, 2024 – (ACN Newswire) – The Hong Kong Trade Development Council (HKTDC) today announced its major focus areas for 2024-2025, which strengthen Hong Kong’s status as a leading global business and investment hub and convention and exhibition (C&E) centre. The HKTDC is committed to promoting Hong Kong’s advantages internationally and creating opportunities for Hong Kong businesses.

HKTDC Chairman Dr Peter K N Lam said: “With the record-breaking attendance at our Asian Financial Forum (AFF) in January, it is clear that international business leaders and investors have returned to Hong Kong. Looking ahead, we will further consolidate Hong Kong’s status as an international financial, trade and international C&E centre and promote Hong Kong’s strengths internationally. We will redouble our efforts to highlight Hong Kong’s unique role in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and further integrate into the overall development of Mainland China, while actively exploring other rapidly growing markets, such as ASEAN and the Middle East. We will also continue to focus on the key growth drivers of innovation, sustainability and wellness.”

Since full reopening in March 2023, the HKTDC has stepped up efforts to attract business people across the globe to return to Hong Kong, and the Council’s trade events have welcomed visitors from Asia, the Middle East to Africa and Europe to the Americas, reinforcing Hong Kong’s position as a business and investment hub.

Last year, we staged some 40 major events, attracting over 22,000 exhibitors and over 430,000 physical buyers and participants from Hong Kong, the mainland and around the world, with particularly notable growth in visitors from Mainland China, ASEAN and the Middle East. Indeed, exhibitor and buyer participation at last year’s HKTDC trade fairs has returned to 70-80% of pre-pandemic levels, with some even reaching 90%. Our anchor conferences, such as the AFF and the Belt and Road Summit, also attracted record-breaking attendance and strong international participation.

HKTDC’s 2024-2025 major work focus is:

1. Strengthen Hong Kong’s position within the GBA and its integration into national development

The HKTDC will open two new GBA business support centres in Huizhou and Zhaoqing in March. With these additional centres, we will have a physical presence in all mainland GBA cities to provide stronger on-the-ground support to businesses that are interested in tapping GBA opportunities.
Version 2.0 of the HKTDC’s offline and online business support programme GoGBA will be launched to provide more comprehensive support for businesses keen to access the GBA. It will include a five-in-one support plan for different industries, comprising seminars, group and one-on-one consultations, GBA business visits and industry information kits.
We will enhance the promotion of infrastructure and real estate services (IRES), legal and other professional services and arrange trade delegations to mainland GBA cities to facilitate collaboration.
We will stage SmartHK in Nanjing to boost collaboration between Hong Kong and Yangtze River Delta in trade, innovation and green finance.
The HKTDC will launch a new innovation and technology (I&T) zone at the Hong Kong Services Pavilion at the China International Import Expo in Shanghai to promote Hong Kong’s I&T strengths.
We will expand product offerings at the Hong Kong Pavilion at the China International Consumer Goods Expo in Hainan to cover niche sectors in high demand.

2. Connect Hong Kong with opportunities in RCEP and beyond to reinforce Hong Kong’s status as a resilient and connected business hub

HKTDC’s mega promotion Think Business, Think Hong Kong will be held in Jakarta, Indonesia to showcase Hong Kong’s world-class services.
We will launch a Hong Kong Professional Plus campaign to help local service providers understand the ASEAN market and seize opportunities.
A fundraising roadshow to ASEAN or the Middle East will be organised to connect corporates with imminent fundraising needs and reinforce Hong Kong’s role as a fundraising hub.
We will also lead a delegation to the Middle East to help Hong Kong IRES providers strengthen ties with their Middle Eastern counterparts.
The HKTDC will launch the New Market Navigator Series, which consists of exploratory study missions and participation in trade fairs in targeted regions to highlight Hong Kong’s competitive edge across industries.
In terms of the ASEAN market, we will stage a Hong Kong product showcase at the FHA-HoReCa in Singapore, one of the largest events in Asia in the sector. For the Middle East market, we will participate in regional trade fairs, such as Gifts & Lifestyle Middle East. Partnerships with relevant industry associations will be explored to arrange missions consisting of company visits, business matching meetings and networking.

3. Accelerate the development of Hong Kong’s pillar and new sectors with a focus on I&T, sustainability and wellness

The HKTDC will continue to facilitate international cooperation through signature events, such as Think Business, Think Hong Kong in overseas markets and AFF, Belt and Road Summit and Eco Expo Asia, to highlight Hong Kong’s role as an international centre for green finance and greentech.
An ESG seminar series will be launched at our anchor fairs to address the needs of different industries transitioning towards a more sustainable, low-carbon future.
The HKTDC will strengthen deal-making at AFF and target projects related to agritech, food tech, greentech, renewable energy and climate change mitigation, working closely with the Hong Kong Green Finance Association.
We will deepen collaboration with R&D and innovation centres of Hong Kong-based universities to promote technology commercialisation with a focus on healthtech.
The HKTDC will collaborate with start-up communities across Asia to position the Start-up Zone at HKTDC’s exhibitions as the ideal launchpad for start-ups to showcase their products and solutions.
Following last year’s introduction of a new ESG stream within the HKTDC’s Transformation Sandbox (T-box) business support programme, we will continue to expand T-box’s partnerships with global technology companies to support SMEs’ digital transformation.

4. Reinforce Hong Kong’s role as a global business hub and a C&E centre

The HKTDC will stage some 40 large-scale international exhibitions and conferences, ranging from Eco Expo Asia and InnoEx to AFF and Asia Summit on Global Health.
We will enrich the experience of business visitors by working with partner organisations to organise mega events around our anchor trade exhibitions and conferences. The linking of the Asian Financial Forum and the Standard Chartered Hong Kong Marathon in January this year was a good example.
We will debut two new trade fairs, DeLuxe PrintPack Hong Kong and Smart Lighting Expo, in April to meet market demand and facilitate opportunities in these industries.
We will continue to enhance the digital offerings of our exhibitions and conferences to provide a seamless online-to-offline experience for our participants and champion Hong Kong as a leader in innovation and digital transformation in the C&E industry.

Media enquiries
HKTDC’s Communications & Public Affairs Department:
Agnes Wat, Tel: (852) 2584 4554, Email: agnes.ky.wat@hktdc.org
Sam Ho, Tel: (852) 2584 4569, Email: sam.sy.ho@hktdc.org

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

Mountain View, Calif, & Mumbai, India, Feb 20, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its industry data-science report ‘Navigating Personalization: A Balancing Act for eCommerce’ showcasing the importance of tailored personalization strategies across various eCommerce applications. The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.

CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies. This, alongside the various other insights within the report will help eCommerce marketers drive organic conversions and higher app activity.

CleverTap assessed personalization via three channels – email, push notifications, and in-app messages. The report establishes the 4 levels of personalization (L1 – L4) and advocates for an optimal blend across different levels to maximize results. These four levels of personalization from least to most personalized are:

L1: Tailors recommendations and promotions based on demographic data, ensuring relevance for distinct customer segments.
L2: Delves into behavior-based segmentation, crafting messages from past customer actions.
L3: Predicts preferences and intent, tailoring content and offers accordingly.
L4: Leverages real-time data, triggering immediate, highly relevant messages based on current behaviors and events

The report discovered that businesses with higher levels of personalization tend to have better business outcomes. It categorized these businesses into three groups —

Striving: Businesses that use limited personalization with higher send frequencies.

Steady: Businesses that use a high degree of personalization but have lower send frequencies.

Stellar: Businesses that use a high degree of personalization and optimal send frequencies.

Striving businesses, on average, sent 22 messages to users every week with minimal (L1) personalization, leading to them underperforming the industry benchmark by 77%.

Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level. But by prioritizing more advanced levels of personalization (L2 and L4) they outperformed industry benchmarks by 74%.

Stellar businesses adopted the optimum blend of all four personalization levels, with an emphasis on L4, outperforming the industry benchmark by 500%. Compared to striving businesses, they achieved nearly 7x more purchases.

Stellar businesses used L1 personalization to successfully promote large-scale events that impacted the customer base at large. Simultaneously, through more granular levels of personalization, they were able to guide customers towards subsequent conversion events. These stellar businesses prioritize behavior-based and real-time messaging over activity-based communication. This approach minimizes intrusive messages following specific customer activities and, instead, focuses on nudging customers only when behaviors of intent are shown.

“When it comes to personalization, often businesses can be myopic in their decision-making – thinking personalization of any shape or form will help achieve the lofty goals they set,” said Jacob Joseph, VP – Data Science, CleverTap. “While it’s true that some personalization is better than none, over-relying on any one type of personalization will deliver subpar results compared to businesses with a more holistic approach. With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap
X: https://twitter.com/CleverTap

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Five tips for small business owners to help grow their business online

SINGAPORE, Feb 19, 2024 – (ACN Newswire) – Small businesses are embracing digitalization and catering to their customer needs through a variety of online channels. With new technologies emerging such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.

A GoDaddy 2023 global survey examined the status of small businesses including their ways to reach customers and survive in highly competitive markets. APAC countries surveyed, including Philippines, Singapore and Thailand, showed use of a business website, online store, ecommerce or a combination of them ranking at 57% of survey respondents. These results support having a strong online presence with multiple complementary channels can be vital for businesses to thrive and grow in today’s competitive digital environments.

With this in mind, GoDaddy shares five tips to help your small business grow with an online presence.

It starts with a domain name

When getting started, check availability of domain names for the desired name. A domain name can be considered a business’ piece of real estate and identity on the internet. It is a way for customers to easily find a business online.

Choosing and registering a domain name for your business that’s memorable is increasingly important in an expanding digital marketplace, as it helps to shape your online business identity. If the .com extension is not available, there are many new extensions available, such as: .shop; .co.; .photography; .tech, to name a few, for you to consider which can help define your business. After choosing a domain name register it with a reliable hosting provider right away.

Build a website

Websites help create visibility for small businesses and acts as a home base for your business on the internet, even if you have a brick-and-mortar store. A website can help consumers easily find your business, learn about your product offerings and services, and contact you for more information.

A well-designed professional looking website can offer an engaging customer experience with the use of text along with photo images and video. Having a website gives you control over the messaging about your business and can serve as a hub by linking with your social media channels.

Listen to your customers

The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage for customer feedback and keep an eye on customer behaviour changes and audience interests.

Develop a business support system

By developing a strong business support system, entrepreneurs can benefit from new ideas on ways to address a particular issue or ideas for growth. In addition to close family and friends, consider mentors and business coaches who can provide relevant insights into your business.

Review your business plan

Many entrepreneurs make a business plan at the beginning of their business journey, but do not take the time to revisit it from time-to-time. So, analysing aspects of that business plan like target audience and competitors, examining cash flows and what can make the business profitable, while also checking timelines to reach business goals is all equally essential to help ensure continued growth of your business.

For more information on how GoDaddy can help your small business: Domain Names, Websites, Hosting & Online Marketing Tools – GoDaddy PH

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.godaddy.com .

Verofax, Briding exports to EU with compliance solutions for Egyptian exporters

CAIRO, Feb 15, 2024 – (ACN Newswire) – The Egyptian Businessmen Association held a public symposium headed by Engineer Majd al-Din al-Manzalawi, Secretary-General and Chairman of the Association’s Industry and Scientific Research Committee, a meeting with Wassim Merheby, an expert in the field of technology and artificial intelligence, and in the presence of Dr. Hossam Ezz al-Din, Director General of the Industrial Pollution Control Program at the Ministry of Environment, and with the participation of a number of heads. The association’s specialized committees include Engineer Mustafa Al-Najari, Chairman of the Agriculture and Irrigation Committee, Dr. Mohamed Hilal, Chairman of the Energy Committee, Hussein Lotfy, Chairman of the Environment Committee, and a number of deputy chairmen of the committees, and members of the association who work in the industrial, agricultural, and export sectors.

Discussions at the symposium centered on the requirements outlined in the Carbon Border Adjustment Mechanism (CBAM) law, emphasizing the urgent need for Egyptian exports to align with green economy principles. Key topics included the integration of automated quality data aggregation across supply chains to streamline compliance processes, accessing financing opportunities from leading European institutions, and enhancing industry performance to support a sustainable economy in Egypt.

Highlighting the timeline for compliance, Wassim Merheby, CEO of Verofax, announced that the new system for exporting to the European market would commence registration on January 1, 2025, with full implementation slated for January 2026. He urged Egyptian factories to swiftly adapt to the new international legislation to avoid export bans and 35% hefty tariffs.

The symposium also shed light on the importance of automating compliance processes for exporting factories to meet carbon footprint standards efficiently, giving Egyptian exporters the confidence to deliver high-quality and validated data ensuring long-term partnerships with the EU. This automation is facilitated through a comprehensive lifecycle assessment solution integrating with over 130 systems, ensuring seamless verification of recycled goods, emissions reduction, and quality data aggregation for seamless exports to the EU.

Hossam Ezz El-Din, Director General of the Industrial Pollution Reduction Program at the Ministry of Environment outlined the program’s aim to incentivize industries to adopt environmentally compliant and sustainable practices through financing packages of loans and grants, funded by the European Union.

Elaborating on the financing programs available, El-Din detailed the two types of programs, loans and grants, which the Central Bank of Egypt directed to local banks, including the Ibad program, which has a value of 135 million euros and will be completed at the end of this year, while the new program is called Green and will start in 2025. Its size is 268 million euros, and a period of allowance of one to two years, and repayment over 5 years. It also allows borrowing in foreign currency and repayment in Egyptian pounds.

The symposium concluded with a call for continued collaboration between government bodies, financing institutions, and industries to facilitate a smooth transition towards environmentally compatible production practices and ensure Egypt’s competitiveness in international markets

Based on: In a symposium on the impact of the carbon tax: the Egyptian Businessmen Association discusses the importance of technology in the compatibility of factories with export requirements to Europe, Elmahrousa News, retrieved on February 9th, 2024

About Verofax

Verofax is a blockchain-enabled Asset Digitization and Traceability solution provider helping industries automate data validation of their commodity exports to the EU. By integrating a lifecycle assessment solution that automates data aggregation across supply chains for seamless EU Carbon Border Compliance. Integrated with Microsoft IoT hub, validated on Azure Cloud and in compliance with the ISO 14064 /14067. Our patent computer vision prevents double counting and our digital passport on an immutable Ledger enables validated data for smooth exports to the EU.

Learn more about the automated lifecycle assessment solution at info@verofax.com. Visit Verofax at www.verofax.com

About Egyptian Businessmen Association

The Egyptian Businessmen Association (EBA) is a leading organization dedicated to advancing economic development, entrepreneurship, and sustainable business practices in Egypt. With a diverse membership representing various industries, the EBA serves as a catalyst for innovation, advocacy, and partnership-building to drive inclusive growth and prosperity.

The 17th Asian Financial Forum concludes successfully

The 17th AFF concluded today, attracting over 3,600 policymakers and business leaders from more than 50 countries and regions who actively joined vibrant discussions, fostering sustainable development and multilateral cooperation and showcasing Hong Kong’s vibrant economy, setting the stage for conferences and exhibitions in the new year
The Forum arranged over 700 one-on-one meetings, successfully connecting investors with project owners and exploring opportunities in various industries
The AFF facilitated the signing of MoUs and agreements, including the Comprehensive Avoidance of Double Taxation Agreement between Hong Kong and Croatia and Memorandum of Understanding between the Financial Services Development Council and Financial Sector Development Program of Saudi Arabia, deepening business collaborations
On-site polling during the Forum showed that most participants considered the digital economy (31.4%) and electric vehicles (26.1%) the most promising industries in Mainland China

HONG KONG, Jan 25, 2024 – (ACN Newswire) – The 17th Asian Financial Forum (AFF), jointly organised by the Hong Kong Special Administrative Region (HKSAR) Government and Hong Kong Trade Development Council (HKTDC), successfully concluded today, attracting over 3,600 financial and business elites from more than 50 countries and regions, including over 70 overseas and Mainland China delegations. The Forum showcased Hong Kong’s thriving economy as participants explored opportunities, accelerated sustainable development and multilateral cooperation and launched Hong Kong’s conferences for the year.

The event was marked by a vibrant atmosphere. Various segments – including the opening session, plenary discussions, policy dialogue, keynote luncheons and cocktail reception – were well attended. Leaders from around the world actively engaged in discussions.

In just two days, the Forum arranged over 700 one-on-one meetings, successfully connecting investors with project owners and exploring opportunities for industry and investment cooperation. After the Forum’s conclusion, participants will have the opportunity to continue discussions and meetings online from tomorrow until 30 January (Tuesday).

Over the two-day physical event, the AFF brought together more than 140 policymakers, international financial and multilateral organisation representatives, financial institutions and corporate leaders from around the world as speakers.

On the first day of the Forum, Prof Jeffrey D Sachs, President of the UN Sustainable Development Solutions Network, addressed the keynote luncheon, affirming the importance of Hong Kong as an international financial centre. He said that global cooperation could help solve problems that were even beyond our reach. He believed Hong Kong could play a full role in sustainable development financing, an increasingly important area.

One of the highlights of this year’s AFF was the Plenary Session I – Charting the Path to a Shared Future, hosted by Christopher Hui, Secretary for Financial Services and the Treasury of the HKSAR, bringing together financial officials from around the world to discuss economic challenges countries face. Julapun Amornvivat, Deputy Minister of Finance, Thailand, said: “The Asian Financial Forum is the place where both the public and private sectors can have honest discussions to find solutions to tackle major problems today and transform the economy for the future.” H.E. Dr Mohamed Maait, Minister of Finance, Egypt, mentioned that the world was grappling with rising geopolitical tensions and a lack of clarity about the future, weighing on the achievement of sustainable economic growth. To address global challenges, the world needed to deploy all efforts to coordinate economic policies on a multilateral scale.

On the second day, the Breakfast Panel focused on Unleashing the Dragon’s Currency: Navigating Renminbi Internationalisation on the Global Stage, allowing participants to delve into the renminbi’s growing use worldwide and trends in international demand. Prof Douglas W Diamond, Nobel Laureate in Economic Sciences in 2022 and Merton H Miller Distinguished Service Professor of Finance at the University of Chicago’s Booth School of Business, addressed the Keynote Luncheon on the second day, which was moderated by Raymund Chao, Asia Pacific and China Chairman, PwC.

Global Spectrum, Dialogues for Tomorrow and Fireside Chat brought together pioneers from various industries to discuss a host of topical subjects, explored the latest Web 3.0 and virtual asset development, the future of fintech innovation, CIO Insights, green finance and opportunities in new markets. Speakers included Bob Prince, Co-Chief Investment Officer of Bridgewater Associates, Dr Ma Jun, Chairman and President, Hong Kong Green Finance Association (HKGFA), Guinandra (Andra) Jatikusumo, Group Director and Chief of Investments & Business Development of CT Corp, Darmawan Junaidi, President Director, Bank Mandiri, Yat Siu, Co-Founder and Executive Chairman, Animoca Brands, and more.

Understanding prospects for mainland industries, environmental economics

To gauge participants’ views on the global economic outlook this year, the Forum conducted on-site voting during panel discussions. For instance, at the Panel Discussion on Global Economic Outlook, participants were asked about the greatest threats or uncertainties to economic growth in the Asia-Pacific. Most attendees identified geopolitical fragmentation (66.7%) as the biggest challenge, followed by a slowdown in the recovery momentum in key economies (17.7%), persistent inflation (6%), a tightened monetary environment (4.2%), continued supply chain reshaping (3.6%) and other factors (1.8%).

In the newly introduced Panel Discussion on Stewarding China’s New Chapter, participants were asked about the most promising industries in Mainland China. The digital economy took top spot with 31.4%. Electric vehicles (26.1%) and renewable energy (18.8%) followed in second and third place, respectively. Advanced manufacturing (15.8%), other industries (4.2%) and electronic devices (3.2%) ranked subsequently.

Over 700 matching sessions held on-site, online platform continues to yield results

Through the years, the Forum has played a crucial role in deepening business and trade collaboration. AFF Deal-making, a global investment project-matching event jointly organised by the HKTDC and Hong Kong Venture Capital and Private Equity Association (HKVCA), was well received, facilitating over 700 one-on-one meetings, connecting funds and investment projects from around the world. The founder of one of the start-ups from Thailand said he had met 20 visitors with potential deals, ranging from a family office to a legal adviser. He also commented that the geographical diversity of the visitors at Deal-making was extensive, ranging from India to Europe and Japan. The deal-making session had presented valuable opportunities to find potential business partners.

This year’s AFF also facilitated the signing of various Memorandums of Understanding (MoUs) and Agreement. These included the Comprehensive Avoidance of Double Taxation Agreement between Hong Kong and Croatia and Memorandum of Understanding between the Financial Services Development Council and Financial Sector Development Program of Saudi Arabia.

The Forum also featured exhibition zones including the Fintech Showcase, Fintech HK Startup Salon, the InnoVenture Salon and Global Investment Zone, presenting innovative solutions from international financial institutions and introducing prospective unicorns from Hong Kong and around the world. The exhibition segment brought together over 140 exhibitors, including international financial institutions, technology companies, start-ups, investment promotion agencies, and sponsors, including knowledge partner PwC, along with HSBC, Bank of China, Standard Chartered Bank, UBS, China International Capital Corporation (CICC), Huatai International and Cyberport.

The 2024 International Financial Week (IFW) commenced on 24 January to create synergies, bringing together over 20 partner events. These events cover a many topics of global interest to the financial and business community. They include private equity investment, alternative investments, sustainable investments, family offices and women’s empowerment, among others. These events highlight the role of Hong Kong as an international financial centre.

To seize opportunities and promote the conference and event economy, the AFF collaborated with various organisations to arrange activities for participants beyond the Forum. These activities included free admission to the Hong Kong Palace Museum, Hong Kong’s iconic Aqua Luna red-sail junk boat, TramOramic tour and open-top Big Bus arranged by the Hong Kong Tourism Board. These experiences allowed forum guests to feel at home and appreciate the vibrancy and diversity of Hong Kong.

Furthermore, to provide overseas participants with a better understanding of the Guangdong-Hong Kong-Macao Greater Bay Area and the vast business opportunities within, organisers will lead a delegation to Shenzhen tomorrow (26 January), including corporate visits and exchange activities.

Websites
Asian Financial Forum: https://www.asianfinancialforum.com/aff/

Photos Download: https://bit.ly/3SvMXru

The 17th Asian Financial Forum, jointly organised by the HKSAR Government and the HKTDC, concluded successfully, attracting over 3,600 financial and business elites who actively participated in the event, creating a vibrant atmosphere for exchanges and showcasing Hong Kong’s thriving economy

Prof Jeffrey D Sachs, President of the UN Sustainable Development Solutions Network, addressed the Keynote Luncheon on the first day

Prof Douglas W Diamond, Nobel Laureate in Economic Sciences in 2022 and Merton H Miller Distinguished Service Professor of Finance at the University of Chicago’s Booth School of Business, delivered insightful remarks during the Keynote Luncheon on the second day

Bob Prince, Co-Chief Investment Officer of Bridgewater Associates, an investment veteran, shared his experience in leadership transfer, markets views and investment tactics in Mainland China

The AFF Deal-making, an investment project matchmaking event organised by the HKTDC and the HKVCA, drew strong interest, facilitating over 700 one-on-one meetings and connecting funds and investment projects from around the world, involving more than 270 investors and over 560 projects

Representatives from Hong Kong and Croatia sign the Comprehensive Avoidance of Double Taxation Agreement

The Financial Services Development Council and Financial Sector Development Program of Saudi Arabia sign their MoU

The cocktail reception on the first day invited Paul Chan, Financial Secretary of HKSAR; Dr Peter KN Lam, Chairman of the HKTDC and Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive, Hong Kong, HSBC, to deliver speeches, fostering lively exchanges among guests from around the world

Media enquires

Yuan Tung Financial Relations:
Anson Wong, Tel: (852) 3428 3413, Email: awong@yuantung.com.hk
Tiffany Leung, Tel: (852) 3428 2361, Email: tleung@yuantung.com.hk
Hing-fung Wong, Tel: (852) 3428 3122, Email: hfwong@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:
Katy Wong, Tel: (852) 2584 4524, Email: katy.ky.wong@hktdc.org
Snowy Chan, Tel: (852) 2584 4525, Email: snowy.sn.chan@hktdc.org

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC