eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

Mountain View, Calif, & Mumbai, India, Mar 6, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers.

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers.

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text.

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate

At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies.

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement.

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences.

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap partners with Zoomcar to drive customer engagement on their app

Mountain View, Calif, & Mumbai, India, Feb 27, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value.

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve:

Improved Retention
Enhanced User Stickiness
Elevated User Engagement and Conversions
Increased Monthly Active Users (MAU)
Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Zoomcar

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

Mountain View, Calif, & Mumbai, India, Feb 20, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its industry data-science report ‘Navigating Personalization: A Balancing Act for eCommerce’ showcasing the importance of tailored personalization strategies across various eCommerce applications. The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.

CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies. This, alongside the various other insights within the report will help eCommerce marketers drive organic conversions and higher app activity.

CleverTap assessed personalization via three channels – email, push notifications, and in-app messages. The report establishes the 4 levels of personalization (L1 – L4) and advocates for an optimal blend across different levels to maximize results. These four levels of personalization from least to most personalized are:

L1: Tailors recommendations and promotions based on demographic data, ensuring relevance for distinct customer segments.
L2: Delves into behavior-based segmentation, crafting messages from past customer actions.
L3: Predicts preferences and intent, tailoring content and offers accordingly.
L4: Leverages real-time data, triggering immediate, highly relevant messages based on current behaviors and events

The report discovered that businesses with higher levels of personalization tend to have better business outcomes. It categorized these businesses into three groups —

Striving: Businesses that use limited personalization with higher send frequencies.

Steady: Businesses that use a high degree of personalization but have lower send frequencies.

Stellar: Businesses that use a high degree of personalization and optimal send frequencies.

Striving businesses, on average, sent 22 messages to users every week with minimal (L1) personalization, leading to them underperforming the industry benchmark by 77%.

Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level. But by prioritizing more advanced levels of personalization (L2 and L4) they outperformed industry benchmarks by 74%.

Stellar businesses adopted the optimum blend of all four personalization levels, with an emphasis on L4, outperforming the industry benchmark by 500%. Compared to striving businesses, they achieved nearly 7x more purchases.

Stellar businesses used L1 personalization to successfully promote large-scale events that impacted the customer base at large. Simultaneously, through more granular levels of personalization, they were able to guide customers towards subsequent conversion events. These stellar businesses prioritize behavior-based and real-time messaging over activity-based communication. This approach minimizes intrusive messages following specific customer activities and, instead, focuses on nudging customers only when behaviors of intent are shown.

“When it comes to personalization, often businesses can be myopic in their decision-making – thinking personalization of any shape or form will help achieve the lofty goals they set,” said Jacob Joseph, VP – Data Science, CleverTap. “While it’s true that some personalization is better than none, over-relying on any one type of personalization will deliver subpar results compared to businesses with a more holistic approach. With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

Mountain View, Calif, & Mumbai, India, Feb 7, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

7% boost in revenue per user (60-day period)
7% boost in retention (60-day period)
50% increase in conversion rate (MoM)
4% increase in stickiness (60-day period)
20% increase in retention rate
54% boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap named one of India’s Great Places To Work for the second time

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 31, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform has been Great Place To Work® Certified™ in India (from January 2024 to January 2025). This is the second time CleverTap has been recognized by the prestigious organization. This recognition underscores CleverTap’s commitment to fostering a positive and inclusive workplace culture.

The Certification is the result of an extensive analysis of the responses to the Great Place To Work Trust Index™ Survey taken by all India-based employees. An organization receives the Certification only after at least 70 percent of its workforce rate it as a ‘great workplace’.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what marks a great workplace: Trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

“We are delighted to receive the Great Place To Work Certification™ once again. It is a testament to the exceptional environment we foster here at CleverTap. Thanks to the collective effort of each of our team members, we’ve built a workplace that thrives on collaboration, innovation, and inclusivity,” said Sidharth Malik, Chief Executive Officer, CleverTap. “We prioritize open communication and continuous learning to ensure our team members are empowered to reach their full potential. This certification only reinforces our commitment to creating an environment where employees can thrive both personally and professionally.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Great Place To Work

Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All Model and Trust Index Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every place become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognized and coveted Great Place To Work Certification and highly competitive Best Workplaces Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue. Its platform enables leaders to truly capture, analyze and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in 150 countries worldwide.

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 95901 11798
ipshita.balu@archetype.co

CleverTap predicts the top MarTech trends for 2024

MOUNTAIN VIEW, Calif. and MUMBAI, India, Jan 23, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences.

The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most activity in 2024:

1. AI: the new-age consultants

As customer engagement evolves, Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action, transforming customer engagement into not only a personalized but strategically optimized experience. In 2024, this development will manifest in two key areas: content prescription and customer engagement strategies. In content prescription, it will allow brands to analyze data, predict resonant content for specific customer cohorts, and generate new content. Prescriptive customer engagement strategies will enable proactive customer journey orchestration, granular user segmentation for hyper-personalization, and predictive analytics that anticipate needs and forecast long-term revenue impact.

2. From Return On Investment (ROI) to Return on Experiences (ROX)

While ROI has historically been the way to evaluate campaigns: “money in vs money out”, 2024 will see brands take a more holistic view that extends beyond immediate returns — return on experience (ROX). The approach will continually evaluate the long-term impact on customer experiences. It will be a more nuanced and precise metric for gauging customer success, helping marketers look at customer journeys historically and go beyond click-throughs and conversions. Instead, it will consider nuanced metrics such as brand perception, satisfaction, loyalty, and advocacy. The full spectrum of interactions and emotions is responsible for driving user engagement.

3. The gambit of omnichannel will expand

Advancements in generative AI are coming thick and fast. And the chatbots spawned in 2023 will soon transition from being mere large language models to large action models. This means they will not just be able to respond with text, but also act upon commands, giving rise to an era of Generative AI assistants. The Rabbit R1 is already giving the world a pique into this by letting go of traditional apps in exchange for AI. The device’s software is powered by a large action model, or an algorithm that can learn from how users use apps so that it can replicate and automate those processes. In 2024, marketers will contend with the challenge of integrating these AI assistants into their omnichannel engagement strategies.

4. Zero-party data: consensual and accurate

The petabytes of data and insights brands have on their customers comes with a crucial responsibility i.e. ethically navigating this repository of information to deliver the best results while not compromising trust. Customers are increasingly wary of their data, how it’s being used and whether it’s being protected. 2024 will see the end of third-party cookies, the most popular targeting and tracking technique. As brands transition away, they will not only need to align with regulatory changes, but also foster a transparent and trustworthy relationship with their audience. In this new era, the focus on ethical data practices will become a cornerstone of effective and responsible marketing strategies.

Jacob Joseph, VP – Data Science, CleverTap said, “2023 was the year of generative AI, whose profound impact on society had us both excited and cautious about what the future holds. While advancements in the field will make it a sustained talk-point in 2024, other developments will reach a tipping point too. By getting ahead of this curve, we at CleverTap, can not only adapt to these shifts but also innovate and leverage any advancements for the benefit of our customers. This approach ensures that our customers receive unparalleled value and stay at the forefront of the rapidly evolving tech landscape.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L’Oreal and McDonald’s are confirmed

SINGAPORE, Jan 11, 2024 – (ACN Newswire) – Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has announced its first speakers confirmed to take to the stage this March. The 2024 Event will see a bespoke programme of talent and experts from across the spectrum of creativity including brands such as Diageo, Haleon, L’Oréal and McDonald’s. Among the agencies and networks represented are Accenture Song, BBDO, FCB, Publicis, S4 Capital and UltraSuperNew.

Jaime Ng, Festival Director, Spikes Asia, said: “The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing. The programme will focus on creative effectiveness, as well as looking at the cultural shifts taking place across APAC and the impact of new technology, ensuring that our community leaves with the tools and evidence they need to demonstrate that creativity drives progress for business, people and society.”

Creative effectiveness

The role of creativity in driving brand growth and business value will be a core theme throughout the programme. The programme will feature sessions from BBDO’s Andrew Robertson discussing why brands across APAC need to marry humour and purpose; Tanya Malhotra, Brand and Reputation Lead, Uber, on how brands can tap into different cultures and audiences successfully and Lex Bradshaw-Zanger, Chief Digital Marketing Officer, L’Oréal SAPMENA, on how short form videos have become the language of expression and connection of the moment.

Cultural shifts: What’s changing?

The cultural landscape has rapidly evolved across APAC, and 2024’s programme will provide delegates with practical tools they can apply to connect with their audiences. Rica Facundo, APAC Editor, WARC, will showcase WARC’s first APAC-led global guide that reveals why culture is so important to effective work and how marketers can achieve cross-cultural effectiveness. Ada Lazaro, Regional Marketing Director, McDonald’s Asia Business’ Unit, will explore how to build scalable relationships with Gen Z across diverse Asian markets. Lazaro commented: “We can’t wait to share our insights into how McDonald’s is building relationships with consumers in Asia by helping them feel connected to the culture they care about. McDonald’s campaigns don’t feel like marketing, they entertain in playful ways to give people ‘a little bubble of happy’.” One of Southeast Asia’s most popular TikTok creators, Ming Wei Ng, CEO, Boom Digital Media, explores the rise of the creator economy and how brands in Asia Pacific could leverage the influence of the creator economy to be more connected to culture.

The impact of technology

Speakers will explore how creativity and technology can come together to solve business problems and facilitate change. Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital, will share his insights on a spectrum of converging mega-trends, including the power of AI and technology and the importance of the APAC region to the future of global growth. Dhiren Amin, Chief Customer Officer, NTUC Income, will explore how to unlock creativity through technology and data to revolutionise marketing strategies. Josephine Tan, VP APAC Digital Hub, Diageo, will explore the rise of technology in Asia, commenting: “I am looking forward to the exchange on the impact of creativity in Asia, especially what the constant evolution of technology brings to the table and how it changes the game. Very exciting, never a dull moment.”

Simon Cook, CEO, LIONS, said: “We’re delighted to announce the first set of speakers for Spikes Asia 2024 and bring together an exceptional line-up of talent, as we return to a physical event this year. Bringing the APAC community together to inspire, learn and problem-solve is an important part of Spikes Asia, and we look forward to the discussions that will take place this March.”

The full content programme will be finalised soon. Further information on Spikes Asia can be found at www.spikes.asia.

Key dates:

Wednesday 13 – Thursday 14 March: Event
Thursday 14 March: Awards Ceremony & Dinner

Press Accreditation and Event registration, including the Awards Ceremony & Dinner are open.

Entries into Spikes Asia are being accepted until 1 February 2024.

About Spikes Asia

Spikes Asia, the home of Asia-Pacific creativity, is the region’s oldest and most prestigious awards for creative advertising. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between Ascential, the organiser of Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific.

Spikes Asia celebrates creative excellence in the Asia-Pacific region alongside learning and networking opportunities. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific. www.spikes.asia

About Ascential

Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange. www.ascential.com

About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients. Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

Contacts:

Jaime Ng
Festival Director
Spikes Asia
JaimeN@spikes.asia

Camilla Lambert
PR Director
Spikes Asia
CamillaL@canneslions.com

Tash Naidoo
Senior PR Manager

Spikes Asia
TashN@canneslions.com

Press Portal:
Press.canneslions.com

Awards Enquiries:
awards@spikes.asia

SIGGRAPH Asia 2023 Sets New Heights for Innovation in Sydney: Gears Up for Next Edition in Tokyo

SYDNEY, AU, Dec 20, 2023 – (ACN Newswire) – SIGGRAPH Asia 2023 concluded on December 15th at the iconic International Convention Centre Sydney (ICC Sydney). The event, organized by Koelnmesse Pte Ltd and ACM SIGGRAPH, a renowned special interest group within the Association for Computing Machinery (ACM), marked a tremendous success in shaping the future of animation, virtual reality, artificial intelligence, and related Computer Graphics and Interactive Techniques technologies. With 5,690 attendees hailing from more than 40 countries and featuring 30 exhibiting brands, the conference and exhibition exemplified the industry’s vibrant dynamism and rapid growth.

SIGGRAPH Asia 2023 Conference Chair June Kim said, “As the curtain falls on SIGGRAPH Asia 2023 in Sydney, it stands out as a brilliant success. Thousands of visitors from over 40 countries experienced innovation at its peak, with over 30 leading brands and impactful presentations setting new standards in computer graphics and interactive techniques. From keynotes by luminaries to groundbreaking showcases and awards, we’re grateful for the support of computer, animation, and tech visionaries. Special thanks to our partners in Sydney for being tremendous hosts.”

Key Highlights and Achievements

The SIGGRAPH Asia 2023 Conference and Exhibition represented a vibrant showcase of the latest developments in the Computer Graphics (CG) arena. Luminaries Jun Murai of Keio University and Joe Letteri from Weta FX, shared invaluable insights with their keynote presentations on “Internet Civilization: A New Frontier for Humankind” and “Innovation & Avatar: The Way of Water” respectively.

The event buzzed with intellectual stimulation. Featured sessions included speakers like Rob Bredow of Industrial Light & Magic, and Paul Debevec of Netflix, who offered unique perspectives, touching on themes ranging from the synergy of art and technology to the frontiers of virtual production. Forward-thinking panels delved into the latest trends in Character Animation, VFX, Digital Humans, and the future of computer animation tools.

The Conference also took a compelling look into how a hybrid society is emerging via extended reality by exploring how with Digital Twin, artifacts, space, and humans can be replicated in a digital form. One of the highlights was a real-time demonstration that demonstrated how digital twin, big data visualization, and extended reality can connect from Sydney to other cities via Super Speed Connectivity.

Much conversation at SIGGRAPH Asia 2023 revolved around Generative AI, a topic that was brought up at numerous sessions. These sessions delved into the intricacies and applications of Generative AI, providing valuable insights, and expanding the overall understanding of this cutting-edge technology.

Fostering Future Talent and Education

The theme ‘Connecting Stories’ rang true among participants, who described how important it was to convey how their technology was being applied in an everyday sense – whether it be to help blind people navigate, or an apparatus that uses sign language. Students, Researchers, and Academics mingled with those from industry, sharing their ideas and work in progress.

Attracting newcomers to the industry is important, and so SIGGRAPH Asia sought ways to proactively interest the young. Another notable highlight of the conference was the Computer Animation Festival, which featured an eclectic mix of 38 films, ranging from narrative shorts to scientific visualizations. It included works from the inaugural Junior Computer Animation Festival, which brought to life the event’s commitment to fostering new talent.

Technological Showcases and Inclusivity

SIGGRAPH Asia 2023 was a technological extravaganza. Emerging technologies were showcased that are set to redefine the industry. Over 900 Technical Papers were submitted to SIGGRAPH Asia 2023 and juried by more than 180 experts and over 3,000 anonymous peer reviewers.

Courses and Talks sessions, particularly those focusing on the transformative potential of artificial intelligence on the tools the industry uses, were a window into the future of the industry. New tools offer potential in lowering the barriers to entry for more artists and designers to join the computer graphics and interactive techniques sectors.

Inspiring panel discussions underscored how SIGGRAPH Asia places emphasis on creating a neuro-diverse and inclusive community, providing a nurturing environment for discussions and learning as to Diversity, Equity and Inclusion (DEI).

Recognizing Excellence

Outstanding individuals and teams were celebrated through multiple esteemed awards programs (refer to this link). Among the notable honorees, Australian artist Paul Brown received the prestigious Distinguished Artist Award for Lifetime Achievement in Digital Art from SIGGRAPH ACM and Singaporean Associate Professor Yong Tsui (YT) Lee was honored with the SIGGRAPH ACM Outstanding Service Award in recognition of his nurturing and fostering of the SIGGRAPH Asia community and Conference.

An intriguing Exhibition

Visitors to the SIGGRAPH Asia 2023 Exhibition left with their imaginations ignited by the boundless potential of technology. From healthcare and transportation to the vast realms of space and entertainment, technology was showcased as a powerful force bringing visualization and interactive tools into our everyday lives. Prominent industry leaders, including FORUM8, Adobe, NVIDIA, Industrial Light and Magic, MSI, Vicon, and Weta FX exhibited, offering glimpses into the future of Animation & Visual Effects, Augmented Reality, Cloud-based Systems, Computer Graphics, Interactive & Innovative Technologies, Gaming Technologies, Imaging, Virtual Reality & Simulation, Visualization, and much more.

People attended Demoscene to see the very cutting-edge of computer demonstrations, and the Experience Hall to participate in an immersive Art Gallery, an Extended Reality (XR) program, and witness the emergence of the very latest Emerging Technologies for CGI, special effects (FX) and animation.

Adding to the allure of the event were the exhilarating Exhibitor Talks, featuring influential speakers from Adobe, Canva, DNEG, Foundry, Gigabyte, NVIDIA, and Pixar Animation Studios, who enthralled and inspired audiences with the latest advancements in technology and the innovative techniques that are shaping the future.

To Tokyo and Beyond

As SIGGRAPH Asia 2023 drew to a close, it left an indelible mark on Sydney participants, many of whom had never attended a SIGGRAPH event prior. Hosting the event in Sydney is a reflection of the nation’s growing importance in the global computer graphics industry. The local surge in activities in both 2D and 3D animation work is evident in the increasing demand for artists and expansion of local production companies in these fields, and insofar as local companies are expanding their capabilities and adopting new technologies for series work.

Conference Chair June Kim encapsulated the spirit of the event, expressing gratitude to the supporters and looking forward to the next edition in Tokyo: “I am deeply grateful to all the local and international supporters for making this edition in Sydney exceptionally memorable and successful. We eagerly anticipate the next gathering in Tokyo in early December 2024!”

To learn more about SIGGRAPH Asia 2023, visit: https://asia.siggraph.org/2023/

SPOKESPERSON QUOTATIONS

Rob Coleman, Computer Animation Festival Co-Chair

Commenting on the importance of SIGGRAPH Asia, Rob Coleman said, “It has truly been an honour to co-chair the Computer Animation Festival at SIGGRAPH Asia 2023.” He added, “My SIGGRAPH journey began in 1992 in Chicago; the Electronic Theater at that event left an indelible impression on me. Back then, the internet didn’t exist, which meant that SIGGRAPH was the hub for seeing the latest in computer graphics. At that time, I had a limited view of the field; however, attending SIGGRAPH introduced me to a world of diverse content… Witnessing the exceptional global talent showcased this year is incredibly rewarding.”

Attendee, Philippe Huibonhoa, 24, University of Technology Sydney

Philippe Huibonhoa delighted in the fact that he could participate in most aspects of the conference. He observed that, “We, through the innovation and technology, like we as humankind, are getting closer, especially with the advances in AI. We’re finding ways to connect in ways that we couldn’t, couldn’t never have dreamed of, [which he saw] especially in the Art Gallery.”

Maria Zelenskaya, Griffith University

From the many papers submitted, and from those chosen to exhibit, there were multiple groundbreaking technology advancements that were acclaimed at SIGGRAPH Asia 2023. The people’s choice Best Demo Award at the Emerging Technologies Awards went to a team from the University of Queensland that worked on a project to create a smart home assistant that uses gesture controls to provide Auslan (Australian Sign Language) responses for Deaf users. She said that it is quite fulfilling to enhance Deaf accessibility and that she was inspired to continue. She said her SIGGRAPH journey started as a student, and continues now as a PhD and that their work showcases avatars’ potential for the Deaf community. ”I think it’s really great to show how they can be used for something really powerful and inspiring.”

Access Full Program HERE.

Access Keynote Speakers, Conference Chair and Program Chairs Bios and high-resolution profile images HERE.

Download SIGGRAPH Asia 2023 press kit and high-resolutions images HERE.

Complete SIGGRAPH Asia 2023 Winners List, available HERE.

FURTHER PROGRAM SUMMARIES

A true highlight of the SIGGRAPH Asia conferences, Real–Time Live! offers an exhilarating and one-of-a-kind experience in which audiences are treated to a live spectacle and competition, one in which the finest minds in real-time graphics and interactive techniques bring their creations to life. Sally Coleman, currently pursuing a practice-based PhD with UTS Creativity & Cognition Studios, clinched victory for both Best in Show and People’s Choice awards. Her innovative music project, Big Sand, a lively animated sci-fi virtual band crafted with Unreal Engine and brought to life through motion capture technology, stole the spotlight. Notably, the entire Real-Time Live! was live streamed on Twitch for the first time, extending its reach to a global audience.

Birds of a Feather (BOF) sessions provoked lively discussions among those who shared interests, goals, technologies, arts and/or backgrounds, inspiring new opportunities for collaboration.

The Doctoral Consortium brought PhD students to meet and discuss their work with each other and a panel of experienced SIGGRAPH Asia researchers in an informal and interactive setting.

At the Technical Communications program, international experts from academia and industry presented novel ideas, shared insights from production, and discussed innovative interdisciplinary applications in progress.

The Business & Innovation Symposium sought to find an intersection between technology, creativity, and business, to power transformation: the key topic was Generative AI and connecting stories across business, technology, and community.

Demoscene thrilled with cutting-edge computer demonstrations, while a vintage technology museum delighted with a nostalgic treasure trove, featuring cherished relics like Game Boys, antiquated computers, classic arcade machines, and an array of other cherished artifacts.

The Experience Hall, featuring Art Gallery, XR, and Emerging Technologies, served as a captivating fusion of art and technology, unveiling uncharted worlds and cultures to visitors. The Emerging Technologies program took attendees on a mesmerizing journey where levitation and mid-air visualizations left them enthralled. At one station, the NTT Corporation introduced groundbreaking wearable technology designed to enhance the piano learning experience. In the XR space, visitors were beguiled by projects that spanned from 3D embodiment to AR garment customization, and immersive VR experiences that transported them to entirely new dimensions. Alongside the Art Gallery, Art Papers returned this year, for which there were a healthy number of submissions.

The Posters gallery encapsulated state-of-the-art proposals in computer graphics and interactive techniques, providing a comprehensive glimpse into the forefront of innovation.

SIGGRAPH Asia 2023 Full Conference Program:

New

Junior Computer Animation Festival
Super Speed Connectivity

About ACM SIGGRAPH

ACM SIGGRAPH is an international community of researchers, artists, developers, filmmakers, scientists, and business professionals with a shared interest in computer graphics and interactive techniques. A special interest group of the Association for Computing Machinery (ACM), the world’s first and largest computing society, our mission is to nurture, champion and connect like-minded researchers and practitioners to catalyze innovation in computer graphics and interactive techniques.

ACM SIGGRAPH offers two of the premier technology conferences in the world, one in North America and one in Asia. Attended by tens of thousands of computer graphics professionals, SIGGRAPH and SIGGRAPH Asia are highly respected venues for the presentation of new computer graphics technology and research. For more information, please visit www.siggraph.org.

About Koelnmesse

Koelnmesse Pte Ltd is one of the world’s largest trade fair companies. Its more than 80 trade fairs and exhibitions have the broadest international scope in the industry, as 60 percent of the exhibitors and 40 percent of the visitors come from outside Germany. The Koelnmesse events include leading global trade fairs for 25 sectors, such as Imm Cologne, Anuga, IDS, INTERMOT, Interzum Cologne, Photokina, Gamescom, and the International Hardware Fair Cologne. Koelnmesse is ACM SIGGRAPH’s event organizer for the last 15 editions of SIGGRAPH Asia. For more information, please visit www.koelnmesse.com.sg.

Media Contacts

International
Sheree Tan, PINPOINT PR
Email: sheree@pinpointpr.sg
Mobile: +65 8313 9472

Organizer – Marketing, Public Relations, Partnerships
Jamie Huang, Koelnmesse Pte Ltd
Email: jamie.huang@siggraph.org
Mobile +65 90277270

WinZO achieves 40% growth in retention rate with CleverTap

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 20, 2023 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that mobile gaming platform, WinZO, has achieved 40% growth in retention rate following the CleverTap rollout.

Founded in 2018, WinZO is today at the forefront of India’s mobile gaming revolution; the company has over 175 million users, making it the country’s largest mobile social gaming platform. WinZO hosts 100+ games across multiple formats in more than a dozen regional languages.

WinZO is dedicated to providing product value and fostering user retention. The challenge was to quickly analyze data to enhance user retention. CleverTap’s integrated partnership with WinZO’s technology stack, helped nurture more robust customer relationships, bolster user engagement, and increase retention rates. Today, WinZO has 5 billion micro in-app transactions every month, and delivers highly personalized experiences to gamers.

“In the current highly competitive environment, where users have an abundance of options with numerous apps and brands competing for their attention, our goal is to craft experiences that are highly responsive and based on real-time interactions,” said Angad Sehdev, Strategy and Growth, WinZO. He further added, “CleverTap doesn’t just provide data; it equips us with the insights, segmentation, and tools needed to execute swiftly. In this kind of an ecosystem, if you’re not acting on the data in real time, you lose your user base. You need to understand what the user wants before the user has even expressed the need.”

CleverTap offers comprehensive tracking and analytics, enabling WinZO to gain insights into customer interactions with its products. This real-time feedback on new app updates aids in refining rollout strategies.

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Customer retention has always been at the heart of everything we do at CleverTap, and we’re thrilled to have helped WinZO increase their retention rates by 40%. It’s been an immense pleasure working with WinZO over the last 5 years. Today, they are one of India’s largest mobile gaming platforms. This is a result of their deep understanding of customer behavior and the team’s ability to deliver on those expectations. As WinZO embarks on an ambitious journey to expand its user base to 700 million and introduce new gaming formats, CleverTap remains a steadfast partner in this tech-driven gaming revolution.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About WinZO

WinZO is the largest social gaming and interactive entertainment platform in India with over 175million users from T2-T5 Bharat. Launched in early 2018, the company partners with third-party developers to host games on its Android app, offering users personalized multiplayer gameplay experiences. The platform is available in 12 native languages. WinZO’s platform facilitates over 5 billion micro-transactions per month across a portfolio of 100+ games, contributing to 1 in 250 UPI transactions of India happening on WinZO’s platform. The company is dedicated to building an enthusiastic community of gamers and gaming influencers in India. WinZO envisions a future where its platform can deliver culturally relevant and enjoyable experiences to the global audiences, monetized through a unique micro-transaction model.

WinZO, a series-C funded venture, has raised $100 million from Marquee gaming and entertainment investors such as Griffin Gaming partners, Courtside ventures, Maker’s fund, all of whom made their first investment in the Indian start-up ecosystem through WinZO.

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap Unveils Signed Call(TM) for Trusted and Contextual Customer Engagement

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2023 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced the launch of Signed Call™, an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call™ equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

In the current landscape, when a brand attempts to reach its users through voice-calls (via unknown phone numbers), there is a risk of being marked as spam or worse used for scam; potentially lowering the brand’s credibility and hampering the relationship with the end-user. Even in an optimal scenario, where the call is not flagged as spam or scam, the interaction lacks context, resulting in low conversions.

With Signed Call™, brands have the ability to personalize the in-app call screen by adding the brand name, logo, as well as providing context for the call. This provides the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorized individuals or agents while using Signed Call™, thus mitigating privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

“Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust. However, with Signed Call™, CleverTap customers can offer a personalized and secure experience, maximizing the chances of conversions and ultimately increasing revenue.

Signed Call™ has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels”, said Anand Jain, Co-founder and Chief Product Officer, CleverTap.

The introduction of Signed Call™ is poised to revolutionize how brands connect with users through voice as a channel; especially within the Ride Hailing, BFSI, and Food Delivery app-categories, as well as in other industries looking to create more personalized customer experiences. It aims to transform customer engagement and elevate trust to a whole new level.

The Head of Product of a leading job search portal using Signed Call™ said, “Our customers are recruiting firms who previously would call candidates on their mobiles, with answer rates around 10-15%. Candidates were slow to act as they weren’t sure if the call was actually from the company they applied for. But since integrating Signed Call™, answer-rates even during periods of low-hiring have been at 33% while peak season has seen this figure climb to as high as 52%; 3 to 4 times higher than before.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co