CleverTap’s 2024 Market Research Report Unveils that Brands Implementing Higher AI Adoption See 4x Boost in Conversions

San Francisco, Calif, & Mumbai, India, May 16, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its market research report on “The AI Edge in Customer Engagement”. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value.

The research conducted by CleverTap highlights insights from analyzing 42 global brands, running campaigns for millions of customers across more than 50 countries. The research participants included a broad spectrum of professionals, from technical specialists in AI to marketing strategists, including profiles like VPs, CMOs, Data Science leads, Product Managers, and Marketers.

The research study serves as a guide for brands navigating the implementation of AI. Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. This will involve brands needing to shift from using AI for operational efficiency to leveraging it for personalization, experimentation, and ultimately, strategic planning and decision-making.

CleverTap has found that in the customer engagement domain:

54% respondents achieved faster content generation and campaign rollout with AI
82% of respondents have experienced increased operational efficiency with AI by streamlining workflows and automating content generation
64% of respondents have used AI to build personalized experiences and content resonating with individual preferences at scale with real-time experimentation for optimal engagement
39% of respondents leveraged AI for automated decision-making and taking more informed decisions by analyzing large volumes of data, predicting outcomes and strategizing for the next best action

In terms of adoption of AI by teams within a brand:

71.4% of respondents highlight that AI capabilities are most extensively utilized by content teams, underscoring the pivotal role AI plays in content generation
Followed by growth marketing teams at 57.1% indicating a robust application of AI in strategizing and expanding marketing efforts. Central marketing and product teams also integrate AI into their operations, although to a lesser extent

CleverTap found that brands today miss out on 4x higher conversions and improved business value due to inefficient AI adoption. CleverTap also assessed the impact of adoption of Clever.AI, CleverTap’s AI engine in brands by classifying these into three levels based on their AI-driven use cases in customer engagement.

The research study categorizes brands based on the value they have realized through three distinct levels of AI adoption. These classifications are determined by their use of Clever.AI’s capabilities in driving operational efficiency, enhancing personalization and experimentation at scale, and automating decision-making.

In Level 1, 89% respondents observed operational efficiency as the primary benefit when utilizing Clever.AI’s capabilities
In Level 2, 90% of respondents observed scalability of personalization and experimentation as their top gain from Clever.AI’s capabilities
In Level 3, around 67% of participants in this category selected AI-automated decision making as their foremost benefit from integrating Clever.AI

The report further looked at the impact of AI on conversion rates and on business value. For more information, download the report here.

Commenting on the report, Jacob Joseph, VP – Data Science, CleverTap, said, “AI is the catalyst reshaping every facet of today’s brands – from optimizing operations and enriching customer engagement to revolutionizing decision-making. The insights highlighted in our 2024 market research report offers a great strategic approach for brands at the initial stages of AI adoption should aim to progress gaining maturity and achieve significant improvements in conversion rates and business value. After all, AI in customer engagement or in a tech stack is no longer just an enhancement, but a necessity for a competitive advantage while addressing evolving customer expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

San Francisco, Calif. & Mumbai, India, May 2, 2024 – (ACN Newswire) – CleverTap, one of the leading all-in-one customer engagement and retention platforms, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalized experiences efficiently that resonate with them, ultimately maximizing customer lifetime value.

Clever.AI is built on the foundation of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to transform the way brands engage with customers and make customer interactions more intelligent, and efficient.

Clever.AI enables brands to become:

Insightful: With Predictive AI capabilities, it forecasts precise business outcomes, helping brands to anticipate customer needs. Clever.AI’s insights are powered by CleverTap’s proprietary TesseractDB™ which ensures data granularity with an extended lookback period, making predictions more accurate, and enabling brands to make informed decisions, resulting in improved marketing ROI
Empathetic: Taking GenAI forward, Clever.AI merges creativity with emotional intelligence, crafting content that resonates on a human level. This empathetic approach helps brands drive higher conversions and engages customers with hyper-personalized experiences
Actionable: Leveraging Prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify the optimal engagement strategies in real-time

Peter Takacs, Digital Product Manager, Burger King said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.”

With Clever.AI, brands have already experienced a boost in conversion with significantly higher operational efficiency. They witnessed a 66 percent increase in conversion rates, 35% boost in operational efficiency and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as purchases, and average order values (AOVs). Moreover, Clever.AI enhanced operational efficiency by simplifying campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns.

CleverTap will unveil its new AI capabilities through its Spring Release ‘24 event slated from 6th May to 9th May, through a series of thought-provoking sessions on how AI can make campaigns more intelligent, efficient, and engaging for brands.

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap bags ten prestigious awards at the 2024 Stevie Awards

Mountain View, Calif, & Mumbai, India, Apr 16, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, bags ten prestigious awards at the 2024 Stevie Awards, the world’s premier business awards platform. The company received global recognition winning several awards along with its customers, for various innovative campaigns with Ooredoo Group, SonyLIV, Decathlon, and The Times of India. The company also won several awards for technology and product innovation and for building a strategic partner approach to customer service.

The Stevie Awards are widely considered to be the world’s premier awards for achievement in business, conferring recognition for achievement in programs for 22 years. CleverTap wins big at the Global 18th Annual Sales and Customer Service awards held at the Bellagio, Las Vegas, and 11th Annual Stevie Asia-Pacific Awards for excellence in technology development, building solutions for businesses, and creating a holistic approach to customer service from onboarding to support to success.

The Stevie Awards for Sales & Customer Service are open to all organizations worldwide, and recognize the achievements of sales, customer service, and professionals.

Stevie recognized organizations across the globe and this year witnessed more than 2,300 nominations for Stevie Sales & Customer Service Awards and over 1,000 nominations from organizations across the Asia-Pacific region in categories such as Excellence in Innovation in Products & Services, Innovative Management, and Innovation in Corporate Websites, among many others.

The awards that CleverTap won this year include:

CleverTap winning together with customers:

Ooredoo and CleverTap win gold for innovation in business information apps, for revolutionizing app engagement with a holistic approach to customer engagement
The Times of India and CleverTap win gold for innovation in general information apps, for pioneering AI-powered personalization behind the news headlines
SonyLIV and CleverTap win bronze for innovation in entertainment apps, for revolutionizing real-time sports entertainment for the 19th asian games campaign
Decathlon and CleverTap win bronze for innovation in shopping or e-commerce apps, for revolutionizing retail by crafting advanced personalized shopping experiences

Product Innovation Awards:

CleverTap bags gold for innovation in business-to-business products & services as the all-in-one pioneer in customer engagement and retention solutions for businesses
CleverTap wins silver for its achievement in product innovation category, for revolutionizing customer engagement with innovative solutions
CleverTap bags silver for innovation in technology development

Customer Service Awards:

CleverTap wins gold for being a strategic partner in growth through customer-centric service innovation for its customers and gets recognised for innovation in customer service management, planning & practice category
CleverTap bags silver in best customer engagement initiative category for building a holistic approach to customer engagement, from onboarding, support to success
CleverTap wins silver for revolutionizing customer experience becoming a strategic partner in the customer journey in achievement in customer experience category

Gold, Silver and Bronze Stevie Award winners were determined by a rigorous process of evaluation with the average scores of more than 100 distinguished industry practitioners in February and March.

“The 11th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organizations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.”

“We are honored to have bagged multiple awards at the 2024 Stevie Awards. Stevie 2024 is special for us as we have received multiple recognitions across various domains, including our products, customer service, and collaborations with customers while innovating solutions for each industry. It is a testament to our relentless pursuit of helping our customers achieve their business goals by maximizing customer lifetime value,” said Sidharth Malik, CEO, CleverTap. He further added, “This recognition underscores the importance of being a strategic partner to customers and understanding each customer’s unique priorities and delivering measurable outcomes. These award wins are as much for our fellow CTzens as they are for our customers. It is the dedication and efforts of teams across functions that has helped us do the award-winning work. The Stevie wins will further motivate us to continue innovating and exceeding expectations.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalised experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalised journeys that span a lifetime. It offers analytics encompassing every aspect of the lifecycle, enabling businesses to measure and optimise each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About the Stevie® Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business,. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com .

Sponsors and partners of the 2024 Asia-Pacific Stevie Awards include Adobo Magazine and PR Newswire Asia.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events. They may be forward-looking statements or future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Umob partners with CleverTap to deliver personalised customer experiences

Mountain View, Calif, & Mumbai, India, Mar 26, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, announced its selection by Umob, the Netherlands’ premier super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s cutting-edge offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations.

Umob’s innovative approach to sustainable urban mobility has positioned it as a prominent name in the Netherlands market. They have simplified how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value.

CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and seamless integration options, will play a pivotal role in helping Umob meet its requirements. With CleverTap, Umob can deliver highly targeted and personalised user experiences, driving increased engagement, loyalty, and lifetime value.

“As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability,” said Raymon Pouwels, Co-Founder of Umob. “CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap’s suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success.”

Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob’s strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap’s innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, the impact of a pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any

representation or warranty, express or implied, regarding the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

UAE’s Swan Achieved 40% Boost In Email Campaign View Rates With CleverTap

Mountain View, Calif, Mumbai, India, & UAE, Mar 12, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that Swan, one of UAE’s most trusted groceries and home services app, achieved a 40% boost in view rates of email campaigns after leveraging CleverTap’s tools.

Swan is an app-based e-commerce platform that strives to create a personalized shopping experience for each customer. Established in 2019 in the UAE, Swan has grown from a small e-commerce app to one of the biggest and most trusted e-commerce applications for groceries and home services in the UAE.

Recognizing the value in users who already have the app installed, Swan sought to ensure they keep returning to make transactions. To achieve successful engagement with this base, the key focus areas were: building precise target segments, crafting effective incentives and messages, and pinpointing the optimal timing and channels to maximize engagement. Robust measurement at each stage was critical to determine the effectiveness of messages, channels, and timing, individually.

Swan found the ideal solution for enhancing customer engagement through CleverTap’s comprehensive and integrated approach. Leveraging CleverTap’s smart segmentation capability, Swan organized users into groups based on their transaction activity. They conducted extensive A/B testing for creatives and content that were regularly used as part of their messaging strategy. By employing multiple channels based on specific contexts, they found that emails and push notifications were most effective in reactivating dormant users. Personalized experiences were crafted for each user through message customization. Swan relied extensively on the Analytics feature to assess the impact of their campaigns.

Deploying CleverTap helped Swan achieve the following:

40% boost in view rates of email campaigns thanks to systematic experimentation on content and creative
Swan saw a 3% activation rate of targeted dormant users
Reactivation campaigns drove a 15% share of incremental orders

Solomon George, Managing Director, Swan, said, “CleverTap’s combination of analytics and orchestration has been integral to Swan’s growth and customer engagement journey. With CleverTap’s user-personalization prowess, we were able to drive 15% of incremental orders from reactivation campaigns alone. This level of growth across multiple cohorts and periods solidifies Swan as a reliable and trusted shopping companion.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, said, “Reactivating dormant users is essential for modern businesses, especially with the exorbitant customer acquisition costs of today. It opens up a new realm of untapped potential for any app-first business. Partnering with an industry frontrunner like Swan, we witnessed this notion play out in full swing. Swan saw a 40% boost in view rates of email campaigns after deploying our all-in-one platform. It’s a testament to our platform’s prowess in driving unmatched customer engagement. We’re excited to bring more such significant wins for Swan in the future.”

About CleverTap

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
https://clevertap.com/live-product-demo/

Forward-Looking Statements

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

eCommerce marketers use only 20% of the best performing emojis: CleverTap’s Art of Emoji Report

Mountain View, Calif, & Mumbai, India, Mar 6, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today launched the eCommerce edition of its Art of Emoji Report, with a view to demonstrate which emojis are the most common, which ones work best, and which to avoid. Since inception in 1998, emojis have been a very effective medium of communicating tone, subtext, irony, among other things plain text cannot. According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them. The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without. Therefore, brands see them as a persuasive and accessible tool to build more meaningful connections with their customers.

CleverTap analyzed 10 billion data points across 40 million push notifications sent by eCommerce platforms globally, to understand customer preferences, the impact of emojis, and how marketers are using them. It found that regardless of region, eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers.

To help marketers better engage customers via emojis, the report breaks down the performance of various emojis by region—outlining the most commonly used ones, the best-performing ones, and the ones to avoid. Below are a few examples from within the report:

From a quirky novelty to a mainstay on any device, emojis have come such a long way. They have ingrained themselves into the fabric of modern communication and helped us convey so much more than if we were only limited to text.

“Emojis are a potent tool at the disposal of any marketer that, when used well, can instantly make a message feel alive. But, just like personal communications, using it anywhere and everywhere would disorient the recipient.” said Jacob Joseph, VP – Data Science, CleverTap. “Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it’s contextually relevant. Else it may lose its potency. Remember, you want to keep things fresh, relatable and most importantly, culturally sensitive when it comes to deploying such a persuasive tool within your marketing toolbox.”

Speaking on the future of emojis in customer engagement, Jacob added, “With advancements within MarTech, brands will be able to hyper-personalize this experience by honing in on which emojis work best with individual users. Eventually, emojis will be dynamically adjustable based on the sentiment and context of the conversation, thus enhancing the emotional depth of communication. Alongside, more ubiquitous integrations of emojis with AR/VR (such as Apple Animojis) will allow customers to express themselves more vividly within immersive environments. It could redefine the way customers interact with products and services, enhancing their overall shopping experiences.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About CleverTap Elevate

At CleverTap, we understand that mastering the art of engaging with customers is a continuously advancing journey. That’s why we’ve created ‘Elevate’—our pioneering thought leadership program designed to inspire and guide today’s marketers through the known unknowns and into the depths of the unobvious. ‘Elevate’ is a nexus of insights, thoughts, and perspectives, bringing together in-depth research, expert points of view, and engaging content to empower brands to navigate the technological paradigm and make informed decisions about their customer engagement strategies.

‘Elevate’ is where curiosity meets clarity, offering forward-thinking perspectives from CleverTap’s thought leaders and from across the industry, building towards meaningful customer engagement.

Together, let’s turn insights into action, thoughts into campaigns, and perspectives into pathways to unparalleled customer experiences.

We invite you to join us on the journey to elevate customer engagement. Stay connected with CleverTap Elevate through our blog, webinars, and social media channels for the latest insights, research, and thought leadership. Let’s unlock the power of true customer engagement, together.

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap partners with Zoomcar to drive customer engagement on their app

Mountain View, Calif, & Mumbai, India, Feb 27, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.

Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value.

This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve:

Improved Retention
Enhanced User Stickiness
Elevated User Engagement and Conversions
Increased Monthly Active Users (MAU)
Higher Deliverability Rate

Greg Moran, CEO and co-founder Zoomcar said, “Zoomcar’s customers look for convenient and independent self drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self drive car sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

About Zoomcar

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar is a leading marketplace for car sharing focused on emerging markets. The Zoomcar community connects hosts with guests, who choose from a selection of cars for use at affordable prices, promoting sustainable, smart transportation solutions in growing markets.

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant, Archetype
+91 9590111798
ipshita.balu@archetype.co

CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

Mountain View, Calif, & Mumbai, India, Feb 20, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today released its industry data-science report ‘Navigating Personalization: A Balancing Act for eCommerce’ showcasing the importance of tailored personalization strategies across various eCommerce applications. The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.

CleverTap found that eCommerce businesses leveraging use-case based personalization strategies saw 6x more purchases than the industry average, and 7x more purchases than businesses relying on blanket, one-size-fits all personalization strategies. This, alongside the various other insights within the report will help eCommerce marketers drive organic conversions and higher app activity.

CleverTap assessed personalization via three channels – email, push notifications, and in-app messages. The report establishes the 4 levels of personalization (L1 – L4) and advocates for an optimal blend across different levels to maximize results. These four levels of personalization from least to most personalized are:

L1: Tailors recommendations and promotions based on demographic data, ensuring relevance for distinct customer segments.
L2: Delves into behavior-based segmentation, crafting messages from past customer actions.
L3: Predicts preferences and intent, tailoring content and offers accordingly.
L4: Leverages real-time data, triggering immediate, highly relevant messages based on current behaviors and events

The report discovered that businesses with higher levels of personalization tend to have better business outcomes. It categorized these businesses into three groups —

Striving: Businesses that use limited personalization with higher send frequencies.

Steady: Businesses that use a high degree of personalization but have lower send frequencies.

Stellar: Businesses that use a high degree of personalization and optimal send frequencies.

Striving businesses, on average, sent 22 messages to users every week with minimal (L1) personalization, leading to them underperforming the industry benchmark by 77%.

Steady businesses overlooked L1 personalization; underestimating the power of simple demographic personalization which limited engagement at the generic level. But by prioritizing more advanced levels of personalization (L2 and L4) they outperformed industry benchmarks by 74%.

Stellar businesses adopted the optimum blend of all four personalization levels, with an emphasis on L4, outperforming the industry benchmark by 500%. Compared to striving businesses, they achieved nearly 7x more purchases.

Stellar businesses used L1 personalization to successfully promote large-scale events that impacted the customer base at large. Simultaneously, through more granular levels of personalization, they were able to guide customers towards subsequent conversion events. These stellar businesses prioritize behavior-based and real-time messaging over activity-based communication. This approach minimizes intrusive messages following specific customer activities and, instead, focuses on nudging customers only when behaviors of intent are shown.

“When it comes to personalization, often businesses can be myopic in their decision-making – thinking personalization of any shape or form will help achieve the lofty goals they set,” said Jacob Joseph, VP – Data Science, CleverTap. “While it’s true that some personalization is better than none, over-relying on any one type of personalization will deliver subpar results compared to businesses with a more holistic approach. With a strategic mix of personalization techniques eCommerce businesses can overperform industry benchmarks by 6x; elevating their brands from striving or steady to stellar status.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap
X: https://twitter.com/CleverTap

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 95901 11798
ipshita.balu@archetype.co

Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap

Mountain View, Calif, & Mumbai, India, Feb 7, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

7% boost in revenue per user (60-day period)
7% boost in retention (60-day period)
50% increase in conversion rate (MoM)
4% increase in stickiness (60-day period)
20% increase in retention rate
54% boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co

Latest Survey from Sotera Digital Reveals Shocking State of Mobile Phone Security in the Workplace

NEW YORK, Feb 7, 2024 – (ACN Newswire) – Sotera Digital Security, a leading US based provider of secure communications solutions, has today released its findings from a survey it conducted among over 1,000 senior personnel of large businesses and multinational corporations across the globe.

Sectors covered by the survey participants focused on those that require the need for ultra-secure and private communications – both regionally and worldwide – with clients, colleagues and suppliers; namely legal, pharmaceutical, media and corporate affairs, government, and blockchain / AI tech specialists.

The survey results provide key insights into current mobile phone security practices within the workplace, and reveal a startling lack of awareness among both professionals and their companies of the significant privacy threats with standard smartphones and popular ‘secure’ messaging apps, despite a reportedly growing reliance on such for work-related communications.

Key Findings

70% of the professionals surveyed were unaware that popular messaging apps are vulnerable to privacy attacks. Yet, 96% reported that their company allows the use of Signal and/or WhatsApp from their personal mobile phones for work communications, with over half (57%) reporting an increased usage of such apps compared to the previous year;

90% of the professionals surveyed place more importance on safeguarding the security and privacy on their laptops than their mobile phones, despite 26% having had their mobile phone hacked in the past; 24% reported that their company doesn’t have an official mobile phone policy, while a closer look at those that do reveals that approximately 1 in 4 such policies don’t provide adequate guidance, such as the requirement of having a password to unlock the device;

87% of companies don’t provide Mobile Device Management or Mobile Application Management to their employees – on both company and privately-owned devices that are used for work communications; Less than half of respondents update their device (48%) within 24 hours of a new software release, meaning over 50% are neglecting Android and IOS vulnerabilities which those updates attempt to patch.

Despite the prevalence of vulnerabilities, there is a significant lack of awareness among professionals regarding the susceptibility of popular smartphones and apps to privacy attacks. Findings signal an urgent call to organizations to reevaluate their mobile phone security protocols.

“Our survey demonstrates a clear gap in understanding and addressing phone security in the workplace. I am proud Sotera continues to raise critical awareness on standard smartphones and popular messaging apps like WhatsApp, often perceived as secure, that are in fact nowhere near one-hundred percent secure, with vulnerabilities that leave users and their organizations exposed to data breaches and privacy infringements”, comments David Kay, CEO of Sotera Digital.

“The Sotera SecurePhone is the first and only out-of-the-box solution, purpose-built for ultimate professional privacy, which can and does claim one-hundred percent protection,” David concludes.

The Sotera SecurePhone addresses the applications, operating system, and hardware – offering government-trusted, enterprise-dependable end-to-end mobile security and safeguarding sensitive data at every point. The multi-layered lockdown approach protects all three pillars of security, addressing vulnerabilities where standard smartphones cannot. For example, according to a recent report, over 75% of mobile security breaches occur through apps, and standard IOS and Android security features are ‘added-on’, leaving vulnerabilities at each integral layer.

The Sotera SecurePhone, trusted by government agencies and enterprises, delivers comprehensive end-to-end security for voice and text communications. Crafted specifically for professionals in mission critical industries, this state-of-the-art mobile device is fortified with the same operating system employed to safeguard the US Nuclear Arsenal – Integrity 178B.

Sotera’s unparalleled level of security positions the SecurePhone as the premier choice for professions handling highly confidential data, uniquely able to promise peace of mind. In these sectors, any risk to phone security is non-negotiable.

The survey included 1,004 respondents (38% female, 56% male, 6% prefer not to say), between the ages of 20 and 55+ (24% 20-35, 46% 36-45, 21% 46-55, 9% 55+). Largest proportion of the sample were located in Europe (46%), but respondents were also located in the USA (27%), the UAE (17%) and SE Asia (12%). Respondents were CEO’s (8%), COO’s (14%), CTO/CDO’s (32%), Partners (22%, law firms) and middle management (24%), spanning Blockchain / AI Tech entrepreneurs (38%), the legal sector (24%), Pharmaceutical / Meditech (11%), and Media / PR / Corporate affairs (11%).

About Sotera

Sotera Digital Security offers clients across the globe with end-to-end security for both voice communications and text messages. Led by a team of recognized mobility experts, Sotera is focused on delivering innovative, data privacy solutions that offer clients a competitive edge. The company’s current offering, the Sotera Secure Communications service represents the successful engineering of multi-layered defense and security combining Integrity 178, the only operating system in the world to achieve NSA’s highest certification level (EAL6+); propriety partitioned communication apps; and data transmission encryption. https://soteradigital.com/

For more information, for press interviews, and to receive the entire survey, please contact pr@soteradigital.com.