Singapore, Nov 7, 2022 – (ACN Newswire) – The annual marquee event of the Asian video industry, the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry.

The Summit opened with clear views from industry stalwarts, Henry Tan, Group CEO, Astro, Clement Schwebig, Chairman, Asia Video Industry Association (AVIA), and Vivek Couto, Executive Director, Media Partners Asia, that a return to profitability and a focus on revenue was much needed for sustained growth across Asia. Though Asia was a huge but diverse and difficult market, there was no doubt certain markets will continue to grow, said Couto. However, disruption was going to continue for the next few years, added Tan, and all players had to be prepared for a rollercoaster ride.

James Gibbons, President & Managing Director, Western Pacific, Warner Bros. Discovery, also shared his views on the massive changes that the industry had gone through over the last decade. While there used to be a real emphasis on subscriber growth, and the belief that the market for subscription video-on-demand was infinite, a business without an advertising component was no longer meaningful. A wholesale reassessment of how to assess the growth and value of a company was now needed. And content was no longer an individual line of business, but represented an entire franchise opportunity that enabled businesses to build a special relationship with their consumers across all touchpoints.

This focus on content certainly resonated through the Summit. For Donovan Chan, Founding Partner, Beach House Pictures, sticking to premium programming that was efficiently produced at a high quality to deliver on what the audiences want and need was a key part of his strategy to move more content from East to West. Kirana Cheewachuen, Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation, also added that with Korea leading in script development, there was also a need to attract and develop the right talent in order to discover the secret sauce behind the success of Korean content, and hopefully replicate it in other parts of Asia.

However, while content was king, it was not an 'either or' situation, it needed to be across content, activation, distribution, and pricing, said Manish Kalra, Chief Business Officer, ZEE5 India. Leading on to rebundling, Ricky Ow, Partner, Quest Ventures, also shared that it was not 'one size fits all' and that there was a need to meet personal consumer demand and at a price point that made sense. There was also the need to solve this problem as a benefit to consumers as well as content providers, for less churn and more sustainability. For Clarissa Tanoesoedibjo, Managing Director, Vision+, aggregation was the way moving forward, with more integration across the ecosystem.

The topic of sustainability was certainly one that reiterated with the panellists this year as well. Chris Sewell, Founder, Net Zero Media, felt that more verifications and guidelines were needed around businesses to help people make informed decisions. Similarly, Esther Peh, Associate Director, Public Policy, Asia, Warner Bros. Discovery, also said that while there were industry wide tools to help take the first step towards being more conscious about your footprint and being more aware of the environmental impact, it was still very much at the nascent phase, and it was important for industry stakeholders and partners to come together. For Globe Telecom, Apple Evangelista, Head, Sustainability and Social Responsibility, while it was becoming a standard in the way they did business, there was also a need to reduce value chain emissions, both upstream and downstream, with the next step being customer education after greening the value chain.

On the advertising front, stakeholders too needed to come together as there was certainly enormous opportunity for growth in the OTT advertising space, which was currently under-indexed in Asia. While OTT was the natural evolution of TV, Elaine Tan, Head of Sales, Southeast Asia, International Business Department – Advertising, iQIYI International, felt that OTT was not quite mainstream as yet and there was still a lot of room to grow in the premium space especially with premium Asian content. "If we bring the content that users want, the growth will follow," said Tan, with the advertising dollars following suit as well after.

And though TV was evolving to OTT and Connected TV(CTV), for Alex Lowes, Vice President, Client Engagement and Growth, APAC, Finecast, the one commonality was that they were both addressable premium broadcast quality content. And with addressable TV becoming part of an omnichannel strategy, addressable TV was the future. However, a key challenge that still remained for Kanika Manglik, Regional Managing Partner, Investments Strategy, Mindshare, was the adoption of unified measurement.

Despite these challenges, there was still much positivity among the panellists. Vignesh Narayanan, CEO, Airtel Ads, shared his prediction that US$200M was the addressable opportunity in India on the table over the next 2 years. Summing it up, Alysha Dino, Senior Director, Global Business Development, Publica, added that with 50% of viewers in Southeast Asia watching content online, this was a transforming time in the industry in Asia Pacific, to make these challenges into a good opportunity.

The Asia Video Summit is proudly sponsored by Gold Sponsors Brightcove, BytePlus, INVIDI, PubMatic, Tencent Cloud, TV5MONDE, Silver Sponsors AsiaSat, Broadpeak, Dolby, Edgio, Gracenote, InvestHK, Irdeto, Magnite, MEASAT, Mirada, NAGRA, SES, Synamedia, YouTube. Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor supports the Community Outreach Programme that provides complimentary passes for local video and creative industries-related SMEs and tertiary students to participate in the virtual Summit. Complimentary in-person Mentoring Workshops will also be held on 10 November to provide insightful tips about the media industry.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.

For media enquiries and additional background information on Asia Video Summit 2022, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
|LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA


Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Singapore, Oct 25, 2022 – (ACN Newswire) – The annual marquee event of the Asian video industry, the Asia Video Summit (https://asiavideosummit.com), will return as a full hybrid event this year on 1-2 November 2022, with physical events in both Hong Kong and Singapore, as well as a live stream of all sessions to be made available on its interactive event platform.

The Asia Video Summit is organized by Asia Video Industry Association (AVIA) with Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor. The aim of the Asia Video Summit (Summit) is to tell a holistic story of the state of the video industry, looking at all aspects of it and articulated by its decision makers, to provide its delegates with a comprehensive view of the state of the video industry today.

In the post-COVID-19 era, media and entertainment companies have been the darlings of Wall Street. This narrative has recently changed, however, and arguably irrational exuberance has given way to irrational pessimism. But is the streaming business model fundamentally flawed, or is this just a recalibration in an era of inflation and post-pandemic trauma? How do the trajectories of investment vs monetization balance each other? And where does Asia sit compared to other parts of the world? Do subscriber numbers foretell a golden period of growth in Asia that can counter negative narratives from the West?

At this year's Summit, we will be speaking to the people who are determining the future of the video industry in Asia. Besides the State and Future of the Video Industry, we will also explore the growing role and Advance of Advertising, the technology Behind the Customer Experience, a detailed look at the role of News and Sports today and the burning topic of Environmental Sustainability.

Some of the key speakers of the Summit include:
Saugato Banerjee, Managing Director Asia, A+E Networks
– Johan Buse, Chief, Consumer Business Group, StarHub
– Kirana Chew, Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation
– Vivek Couto, Executive Director, Media Partners Asia
– James Gibbons, President & Managing Director, Western Pacific, Warner Bros. Discovery
Phil Hardman, Senior Vice President & General Manager, Asia, BBC Studios
– Nicholas John, Vice President, Head of Sports, Astro
– Manish Kalra, Chief Business Officer, ZEE5
– Mike Kerr, Managing Director Asia, beIN Asia Pacific
– Sidd Mantri, Head of Product – Developing Markets, Disney Streaming
– Vignesh Narayanan, Chief Executive Officer, Airtel Ads
– Parminder Singh, Chief Commercial Officer & Chief Digital Officer, Mediacorp
– Jay Yang, Chief Executive Officer, TVING
– Nini Yusof, Deputy Chief Executive Officer, Media Prima Television Networks

Join us in person at the Asia Video Summit 2022, where, bull or bear, optimist or pessimist, we will ask those who are making the decisions and deciding the destiny of the Asian video industry the hard questions all of us are thinking. All sessions of the Summit will also be livestreamed on the event platform. For more details of this year's Summit programme and speakers, visit www.asiavideosummit.com

The Asia Video Summit is proudly sponsored by Gold Sponsors Brightcove, BytePlus, INVIDI, PubMatic, Tencent Cloud, TV5MONDE, Silver Sponsors AsiaSat, Broadpeak, Dolby, Edgio, Google, Gracenote, InvestHK, Irdeto, Magnite, MEASAT, Mirada, Nagra, SES, Synamedia. Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor supports the Community Outreach Programme that provides complimentary passes for local video and creative industries-related SMEs and tertiary students to participate in the virtual Summit. Complimentary in-person Mentoring Workshops will also be held on 10 November to provide insightful tips about the media industry.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.

For media enquiries and additional background information on Asia Video Summit 2022, please contact:

Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org |LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA


Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

JAKARTA, Oct 11, 2022 – (ACN Newswire) – For the first time in three years the Asia Video Industry Association (AVIA) returned to Jakarta to host Indonesia in View 2022, an event that welcomed some of the industry's biggest players for a day of discussions dissecting the opportunities for growth in this expansive market.

Opening comments were made by Yuliandre Darwis, Commissioner with the Indonesian Broadcasting Commission (KPI) who talked about the development of the KPI over the last twenty years, and the hope for revisions to the broadcasting law which could see greater responsibilities given to them.

Highlights of the Indonesia in View Report, to be published by AVIA, were given by Bettina Cavenagh, President Director, Clarity Research Indonesia, outlining the state of Indonesia's video markets in the post-pandemic economy. Pay television had plateaued and while DTH services were the biggest victims of increased broadband penetration, cable numbers were increasing meaning the overall pay TV market remained significant, even if ARPU's were under pressure. But all eyes were now on the premium OTT market. Subscription Video on Demand (SVOD) has grown by more than 50% from 2020 to 2021, to 11.5M subscribers, while digital advertising grew by 33% over the same period. This set the scene for much debate throughout the conference on the relative merits of the subscription versus the advertising led business model for OTT.

In a conversation around growth and monetization, Hermawan Sutanto, COO of Vidio talked of the need to educate the market to pay for premium OTT services and Guntur Siboro, Country Head for Lionsgate Play further made the point that ad supported VOD (AVOD) was a different ballgame which required significant investment to monetise successfully. Whatever the business model, Avijit Duta, Deputy Country Manager for Viu, emphasized the need for the business to be sustainable and everyone was witnessing rising production costs as the production talent pool was still limited today.

In his keynote conversation, Sutanto Hartono, Managing Director of EMTEK and CEO of SCM and Vidio, discussed Vidio's emphasis on local originals and live sports as differentiators in their quest to acquire customers and keep churn down. While sports rights were expensive and not owned in perpetuity, they played a crucial role in a growth strategy. Marlo Budiman, CEO & President Director, Link Net, later added that while the pay TV market had plateaued, its death knell had not quite sounded yet and also attributed this to the role of sports and original content keeping OTT churn low.

Clarissa Tanoesoedibjo, Managing Director of MNC's Vision+, also talked about the importance of local original content and that Vision+ was increasing their investment in this sector for the service. She also pointed out that while Vision+ was primarily subscription led, the accompanying RCTI+ service was advertising led.

There was little doubt about the importance advertising played in the growth prospects for the market when Gavin Buxton, Managing Director, Asia for Magnite, Florencia Eka, Country Manager, Client Services, for The Trade Desk, and Lesley Simpson, Country Manager for WeTV and iflix Indonesia, got together. They agreed that OTT was the natural evolution of TV and provided unique opportunities for digital advertisers given the engagement with viewers. And while fragmentation of services was an issue, it was clear that there was more than enough scale in premium OTT as they looked forward to sustained growth in the sector.

Indonesia in View is generously sponsored by Gold Sponsors A+E Networks, Vidio and Vision+ and Silver Sponsors Akamai, Broadpeak, CDNetworks, Conviva, INVIDI, Irdeto, NAGRA, SES, TV5MONDE and YouTube.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and satellite ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. The AVIA is the interlocutor for these industries with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background, contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com