AppsFlyer Welcomes New Senior Marketing Director; Strengthening Its Commitment to APAC

SINGAPORE, Jul 21, 2021 – (ACN Newswire) – Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC). Sam will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.

Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer

This latest appointment follows the company's recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer's VP of Sales for APAC earlier this year. With app install ad spend in the region poised to reach $61 billion in 2022, these key hires highlight AppsFlyer's strengthening commitment to the region, signaling its plan to cement its leadership position in APAC's marketing attribution and analytics space.

Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer, said: "AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer's dominance in the region. AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead."

In his new role, Sam will spearhead AppsFlyer's brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base and working with high-performing teams across countries to strengthen AppsFlyer's presence. Currently based out of Hong Kong, Sam will relocate to AppsFlyer's SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer's go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.

Ronen Mense, President and Managing Director, AppsFlyer APAC says, "Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC, but globally. In a crucial time of AppsFlyer's expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region."

Sam brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer's Southeast Asia-Pacific (SEAPAC) team. His full stack marketing tech career spans Boston, New York City and Hong Kong across agencies (iProspect), publishers and ad networks (Microsoft, Yahoo), and B2C & B2B advertisers (DFS/LVMH, SAS), with deep experience driving campaign results for various Fortune 500 firms.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com

Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Activation Group and Vision Entertainment Enters into a Strategic Cooperation

HONG KONG, Jul 8, 2021 – (ACN Newswire) – A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", stock code: 9919), has entered into a strategic cooperation with Vision Future (Shanghai) Media Technology Co., Ltd.* ("Vision Entertainment") to form a joint venture, in which Activation owns majority shares. The partners will together explore the huge potential of livestream e-commerce business at the forefront of the digital marketing realm in mainland China.

Pursuant to the strategic cooperation, the two parties will jointly operate DouYin key opinion leaders ("KOLs") livestream business and DouYin brand business to serve luxury and fashionable lifestyle brands. The joint venture will marry Activation's celebrity and brand resources with Vision Entertainment's rich experiences in the livestream e-commerce sector to help brands expand online marketing and their e-commerce business on the DouYin platform. It will draw on its professional marketing capabilities to bring in more live e-commerce celebrities, and nurture DouYin KOLs to build a DouYin KOLs matrix. Last year, Activation founded the MCN organization Avant Plus, which with its rich experiences and resources in the fashion industry, has forged long-term cooperation with a good number of trend-setting celebrities and KOLs, including the famous actress Charmaine Sheh, the fashion blogger Jiangnan BoyNam and "Di Bai Nai Nai", assisting them in setting up social media accounts thereby facilitate word-of-mouth marketing for fashion and luxury brands. After Avant Plus, the Group will, through such cooperation with Vision Entertainment, strive to realize commercial brand advertising by the DouYin KOLs matrix, taking and selling customers' products through livestreaming to form a closed-loop by generating business traffic with advertising + e-commerce. And leveraging the high user stickiness on DouYin platform, the Group will earn the dividend from celebrity livestream e-commerce and create a new ecological model of celebrity livestreaming and DouYin e-commerce.

Mr. Steve Lau Kam Yiu, Joint-Chairman and Chief Executive Officer of Activation, said, "As one of the first companies to tap the power of DouYin, Vision Entertainment has extensive experience in developing livestream e-commerce business and thorough understanding of the DouYin ecology and development pattern. It has been among those topping DouYin's integrated organization ranking for two consecutive years, and has contracts with more than 120,000 KOLs and celebrities including Zhu Zixiao, Yu Zhen and Yuan Chengjie. The company also has rich experience in operating DouYin star accounts and in livestream e-commerce cooperation, with more than 2,000 brands as long-term partners. Whereas Activation, with the luxury products and fashion industry as its focus, has built up a formidable relevant customer base. This partnership will strengthen the Group's capabilities in live e-commerce at the frontier of digital marketing to help brands build a closed-loop business from marketing to sales. In the future, the Group will continue to, through different partnerships, step up investment in enhancing the professionalism and competitiveness of its digital marketing and brand promotion endeavors."

In the past few years, the e-commerce agency operation services and e-commerce services markets in mainland China have continued to grow rapidly. In 2019, the total transaction of live e-commerce amounted to RMB451.29 billion, a 200% increase year-on-year, and the relatively strong growth momentum is expected to continue in the coming two years. With content platforms and e-commerce transactions become more and more integrated, the penetration rate of live broadcasts is expected to increase from 4.5% in 2019 to 20.3% in 2022. Alive to consumers' changing spending patterns, Activation is ready to make deployment in the area, so as to help luxury and fashion brands, previously rare players in the live broadcast arena, seize the mushrooming business opportunities therein.

About Activation Group Holdings Limited
Activation Group Holdings Limited is a leading and fast-growing integrated marketing solutions provider and brand/IP operator focusing on providing in Greater China experiential marketing, digital and brand communication, and public relations services. It is the largest integrated marketing company serving luxury and trendy brands in Greater China, claiming a 7% share of the market. Its shares were listed on the Main Board of The Stock Exchange of Hong Kong Limited on January 16, 2020. The Group also focuses in the IP activation and sports IP activation sectors. Sports IP activation business covers exclusive rights to organize authorized events with LaLiga Club brand and Le Tour de France brand in China. The Company has kept hastening comprehensive deployment of its digital marketing capability, including setting up the MCN organization, securing e-commerce sales of derivatives of LaLiga Club and Le Tour de France and providing effective marketing and live e-commerce services to brands, thereby build a closed loop – marketing to sales – system.

About Vision Future (Shanghai) Media Technology Co., Ltd.
As a leading multimedia display service organization in the PRC, Vision Future (Shanghai) Media Technology Co., Ltd. is committed to the star e-commerce business, with a number of branches in first-tier cities such as Beijing, Shanghai and Hangzhou. Since its establishment, it has been in a leading position in the field of star and KOL livestreaming and e-commerce businesses in the PRC. Its principal businesses include livestreaming, e-commerce, gaming, advertising, information flow, short video, etc. The company is professionally committed to the comprehensive training, packaging and publicity of signed livestreaming artists as well as the provision of first class talented hosts for its own platform and the industry through a "Star Host Training Program" in order to promote the healthy and orderly development of the livestreaming industry. With its professional operation team, it will also train up more amateur hosts and enable more stars to play an active role in livestreaming.

Media Enquiry:
Strategic Financial Relations Limited
Mandy Go +852 2864 4812 mandy.go@sprg.com.hk
Eddie Li +852 2114 4170 eddie.li@sprg.com.hk
Corinne Ho +852 2114 4911 corinne.ho@sprg.com.hk
Website: http://www.sprg.com.hk

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

KGISL Completes Acquisition of AETINS, Expands Expertise in the Insurance Space

Singapore / Malaysia, Jun 29, 2021 – (ACN Newswire) – KG Information Systems Private Limited (KGISL), a global IT services, consulting, and business solution provider, today announced the acquisition of AETINS Sdn. Bhd., (199801000924), through its wholly-owned subsidiary in Malaysia, KG Information Systems Sdn. Bhd. (201301013805). The acquisition is a part of KGISL's growth strategy in the InsurTech space.

Prassadh Shanmugam, Director and Chief Executive Officer, KGISL

AETINS brings aboard an exceptional range of insurance solutions for Life, General and Takaful bundled with an unmatched domain expertise. AETINS' Core Insurance Product and Solutions are well known in the market and are market leading. The company serves a vast clientele of insurance firms in the Asia Pacific, Middle East, and North Africa. The people, products, and solutions from AETINS would be leveraged in expanding KGISL's footprint in the InsurTech space.

KGISL has its market presence in the Malaysia InsurTech space since 2006 and has grown as a market leader with its Point of Sale (PoS) and Claims Management Solution for the Non-Life Insurance segment. The acquisition of AETINS will now bring in Core Insurance Product and Insurance Solution Framework (ISF) into KGISL's product offerings and opens doors to enter the wider Asia Pacific, Middle East, and Africa markets covering the Life, Non- Life and Takaful Insurance segments.

Mr. Prassadh Shanmugam, Director and Chief Executive Officer, KGISL commenting on the acquisition said, "I am super excited about this acquisition. AETINS' Core Insurance products, Takaful offerings and good presence in the Middle East market are the missing pieces in KGISL's Insurance offerings. It would have taken years for us to build this capability, so the acquisition is a perfect fit for KGISL. The employees of AETINS share the same integrity, culture and value systems of KGISL, so the integration will also be smooth and quick."

Commenting on the acquisition, Dr Ashok Bakthavathsalam, Managing Director, KGISL said, "The acquisition brings together two leading InsurTech players in pursuit of a common mission, centred on providing the best value for customers, organisation and employees. With able leadership and a go-getter team, KGISL has been on a fast growth trajectory, clocking a five-fold growth in the last four years. This acquisition adds momentum, and I am confident that our growth will be even faster in the next 3 years."

About KGISL: www.KGISL.com/gss

KG Information Systems Private Limited (KGISL) is a global IT Services, Consulting and Business Solutions provider in the BFSI space. KGISL offers Software Products, Solutions and Services in Intelligent Automation, ERP (SAP), CRM, Business Intelligence and Analytics, Quality Engineering, IT Infrastructure Management and Application Development. KGISL has offices in India, US, Malaysia, Singapore, Australia and Thailand.

KGISL is part of the $750 million business conglomerate KG Group with interest in Textiles, Engineering, Healthcare, Education, Real Estate, Entertainment, Software and Business Support Services. The Group employs over 25000 people and is known for its philanthropic services to the community for over 8 decades.

About AETINS: www.aetins.com/

AETINS, established in 1998, is a single end-to-end Insurance and Takaful Solution provider that covers all lines of business: Individual Life, Group Life, Investment Linked and General. It spans across functions like illustration, quotation, new business, policy servicing, claims, agency management, commission and benefits, accounting and services. Our business is to help Insurance and Takaful Companies to strategize and operate by leveraging on Information Technology, a key enabler to achieve transformational growth through Operational Excellence and Innovation.

For further information, please contact:

KGISL: Sampathkumar S | sampathkumar.s@KGISL.com | +91 9940069884

Adfactors PR (India):
Bhargav TS | bhargav.ts@adfactorspr.com | 9884883350
Shamitha Hegde | shamitha.hegde@adfactorspr.com | 9003107361

Adfactors PR (Singapore):
Namrata Sharma | namrata.sharma@adfactorspr.com | +65 8138 3034

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

KGISL Completes Acquisition of AETINS, Expands Expertise in the Insurance Space

Singapore / Malaysia, Jun 29, 2021 – (ACN Newswire) – KG Information Systems Private Limited (KGISL), a global IT services, consulting, and business solution provider, today announced the acquisition of AETINS Sdn. Bhd. through its wholly-owned subsidiary in Malaysia, KG Information Systems Sdn. Bhd. The acquisition is a part of KGISL's growth strategy in the InsurTech space.

Prassadh Shanmugam, Director and Chief Executive Officer, KGISL

AETINS brings aboard an exceptional range of insurance solutions for Life, General and Takaful bundled with an unmatched domain expertise. AETINS' Core Insurance Product and Solutions are well known in the market and are market-leading. The company serves a vast clientele of insurance firms in the Asia Pacific, Middle East, and North Africa. The people, products, and solutions from AETINS would be leveraged in expanding KGISL's footprint in the InsurTech space.

KGISL has market presence in the Malaysia InsurTech space since 2006 and has grown as a market leader with its Point of Sale (PoS) and Claims Management Solution for the Non-Life Insurance segment. The acquisition of AETINS will now bring in Core Insurance Product and Insurance Solution Framework (ISF) into KGISL's product offerings and opens doors to enter the wider Asia Pacific, Middle East, and Africa markets covering the Life, Non- Life and Takaful Insurance segments.

Mr. Prassadh Shanmugam, Director and Chief Executive Officer, KGISL commenting on the acquisition said, "I am super excited about this acquisition. AETINS' Core Insurance products, Takaful offerings and good presence in the Middle East market are the missing pieces in KGISL's Insurance offerings. It would have taken years for us to build this capability, so the acquisition is a perfect fit for KGISL. The employees of AETINS share the same integrity, culture and value systems of KGISL, so the integration will also be smooth and quick."

Commenting on the acquisition, Dr Ashok Bakthavathsalam, Managing Director, KGISL said, "The acquisition brings together two leading InsurTech players in pursuit of a common mission, centred on providing the best value for customers, organisation and employees. With able leadership and a go-getter team, KGISL has been on a fast growth trajectory, clocking a five-fold growth in the last four years. This acquisition adds momentum, and I am confident that our growth will be even faster in the next 3 years."

About KGISL – www.KGISL.com/gss

KG Information Systems Private Limited (KGISL) is a global IT Services, Consulting and Business Solutions provider in the BFSI space. KGISL offers Software Products, Solutions and Services in Intelligent Automation, ERP (SAP), CRM, Business Intelligence and Analytics, Quality Engineering, IT Infrastructure Management and Application Development. KGISL has offices in India, US, Malaysia (201301013805), Singapore, Australia and Thailand.

KGISL is part of the $750 million business conglomerate KG Group with interest in Textiles, Engineering, Healthcare, Education, Real Estate, Entertainment, Software and Business Support Services. The Group employs over 25000 people and is known for its philanthropic services to the community for over 8 decades.

About AETINS (199801000924) – www.aetins.com

AETINS, established in 1998, is a single end-to-end Insurance and Takaful Solution provider that covers all lines of business: Individual Life, Group Life, Investment Linked and General. It spans across functions like illustration, quotation, new business, policy servicing, claims, agency management, commission and benefits, accounting and services. Our business is to help Insurance and Takaful Companies to strategize and operate by leveraging on Information Technology, a key enabler to achieve transformational growth through Operational Excellence and Innovation. See www.aetins.com.

For further information, please contact:

KGISL: Sampathkumar S | sampathkumar.s@KGISL.com | +91 9940069884

Adfactors PR (India):
Bhargav TS | bhargav.ts@adfactorspr.com | 9884883350
Shamitha Hegde | shamitha.hegde@adfactorspr.com | 9003107361

Adfactors PR (Singapore):
Namrata Sharma | namrata.sharma@adfactorspr.com | +65 8138 3034

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Joy Spreader Matched E-Commerce Transaction with A GMV of Approximately $350 MM HKD During DouYin “618” Shopping Spree

HONG KONG, Jun 25, 2021 – (ACN Newswire) – In the morning on June 25th, 2021, the Board of Joy Spreader (06988.HK), a Hong Kong publicly traded company, made voluntary announcement regarding its latest business performance and development that the Company has dedicated in serving the "618" e-commerce shopping spree on DouYin this year.

The announcement says that according to the Company's records and database, during the period of promotion event starting from June 1st to June 18th, Joy Spreader completed transaction matching with a total gross merchandise value ("GMV") of approximately $350 MM HKD on DouYin short video platform.

DouYin together with other short video e-commerce platforms delivered remarkable achievements on their debuts to participate the "618" Shopping Spree this year. As a significant pillar in performance-based marketing of e-commerce, Joy Spreader commits that it will continuously utilize its data-driven algorithm and interest recommendation technology to serve the escalating demand of consumption of mobile interest, while enhancing its marketing technology to maximize a better commerce value by matching clients' product portfolio and the fast-growing mobile new media content spectrum.

As the first mover in the short video e-commerce marketing technology, Joy Spreader enjoys and synchronizes a positive dynamic together with the exponential development in corresponding industry domestically, and considers it as an integral and crucial component of the Company's business perspectives. Based on the financials, the Company generated a net revenue of $119 MM HKD from performance-based marketing on short video e-commerce, representing a 353.86% year over year growth.

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

DOU+Traffic Carnival Goes Online, Joy Spreader Utilizes Data Algorithm to achieve “Precise Promotion” of 618 Festival

HONG KONG, Jun 17, 2021 – (ACN Newswire) – The 618 Mid-year Shopping Festival has entered the sprint stage. This year, DouYin, the short video e-commerce platform, takes the first initiatives to influence and participate the festival. Its DOU+ has officially launched the "618 Traffic Carnival" campaign, with three major targeted scenarios, namely promoting traffic for stores, increasing traffic with "small windmills", and promoting preferential products, assisting entrepreneurs in approaching target users "precisely", so as to seize strategic node traffic and generate additional sales.

It is reported that the Traffic Carnival of DOU+ will provide traffic promotion services for businesses, which in turn will provide a broader market for marketing service providers on DouYin ecosystem chain. DOU+ helps merchants expand their compatible traffic pools. In order to take full advantages of DOU+ and achieve final profit realization, sophisticated and powerful algorithm should play the most significant role to achieve the purpose of precise matching, so that the tremendous traffic of 618 can be converted into precise and tangible profits.

Under the scenario of "product recommendation" of the e-commerce, in order to apply DOU+ to "product recommendation" videos, "precise" setting is required by merchants to approach targeted audience to promote their merchandises. In this way, directional promotion of traffic from short videos to Taobao/Tmall/JD stores can be optimized and improved, boosting the efficiency in converting best-selling items and increasing merchandises' traffic. Under the scenario of live streaming e-commerce, merchants require "precise" traffic directing through real-time interaction in order to stimulate and arouse users' consumption interests to promote conversion. Under the scenario of store exploration on DouYin, with the help of DOU+'s "preferential products promotion" to reach targeted customers, local merchants "precisely" position local customers, in order to improve stores' effective rate of reaching users in the same cities through the traffic of 618.

Observers mentioned that the e-commerce shopping festival is shifting towards the "precise" operation, representing the inevitable trend of e-commerce development in the era of data algorithms. It also provides mutual benefits for various parties, such as MarTech service providers with data algorithm capabilities, among which Joy Spreader is an absolute leader. Combination of high-quality traffic of DOU+ and precise algorithm of the service providers can support businesses effectively to match with the consumers' demands and reach more precise target groups to making full use of the traffic, while assisting product distribution of entrepreneurs and precise monetization of content publishers.

According to the data, Joy Spreader is one of the first MarTech companies to obtain sufficient advantages by taking early initiatives in the video e-commerce segment in China. Since January 2019, Joy Spreader became one of the first service providers on DouYin ecosystem with the utilization of data algorithm and interest recommendation technology to promote video content monetization business. By the end of the Q1 2021, Joy Spreader has access to more than 639,000 realizable access points on its new media database, including large proportion of DouYin accounts.

Experts predicts that given the exponential growth of short video e-commerce, DouYin, as the most influential platform, entering the fierce competition of 618, will certainly bring a new "precise" vitality to 618 with its interest recommendation technology and unique characteristics. Joy Spreader, one of the major powers forces in the ecosystem of short video e-commerce, the sophisticated algorithm capability as its core competitiveness will be further demonstrated through the 618 promotion, becoming a strong momentum and key driver for continuous development of the ecosystem of short video e-commerce.

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

SINGAPORE, Jun 7, 2021 – (ACN Newswire) – AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9 Industries (Shopping, Travel, Gaming, Finance, Entertainment, Education, Food & Drink, Lifestyle, and Health & Fitness) with the objective to provide marketers with insights into how right attributions could capture true consumer journey, increase optimization and drive benefits.

The report found that ads and videos are so immersive and engaging that users do not necessarily interact with the ad immediately because they do not want to leave the video experience midway. These users said they expect to engage with brands in a meaningful way as they claimed to be 1.5X more likely to purchase an item. Video exposure is impactful and influences purchase behavior. Incorporating VTA can help allocate credit in line with true consumer behavior.

In a study by Nielsen and Teluna, commissioned by TikTok For Business, consumers on video platforms said they will continue browsing content before moving to external websites or apps, with YouTube users supporting 60% of this statement, 58% on TikTok, 45% on Instagram and 40% on Facebook. This means that marketers should look beyond immediate click behaviour to accurately measure brand engagement.

VTA is an important metric to accurately measure the true user journey, since many users will purchase an item or install an app at a later stage. The report found that all SEA markets have at least VTA windows of 24 to 48 hours with up to 83.8% conversion rate.

"Constantly looking to expand our horizons, we are pleased to announce the all-new inaugural view-through attribution report. Southeast Asia's flourishing video content landscape is providing advertisers with novel ways to tap into new opportunities when engaging customers in a rapidly evolving ecosystem. We encourage marketers to use the report to utilise key data and insights on how best to maximise their campaign performances and understand the interconnections between determining metrics, behaviours and trends across Southeast Asian mobile app users," states Ronen Mense, President and Managing Director for APAC, AppsFlyer.

Video ad inventories have become a growing mechanism in Southeast Asia, especially amid Southeast Asia's flight to digital, accounting for 40% of all programmatic ad spends in the region. From this, short video ads of approximately 10 seconds drive installs or post-install events on platforms such as TikTok, making it a popular choice for advertisers to utilise in their campaigns. The rise of video has turned marketers towards using VTA models to best attribute their marketing efforts, compared to when using non-video inventories. The VTA Report also emphasised that marketers still need to incorporate a call to action to encourage conversion – as Impression-to-Install still remains somewhat low.

The report also found that due to the longer consideration process for "high-involvement" verticals, higher VTA is seen. Amongst all verticals examined, Finance in particular showed that despite fewer video impressions, more conversions were accredited to view-through attribution. High VTA rates were also seen in other verticals such as eCommerce and Media & Entertainment, with the lowest VTA rate seen in Gaming – averaging out at slightly less than a day across all countries. Marketers should therefore consider re-calibrating their attribution models according to their vertical and incorporate VTA as an important metric for conversions, as many users may not convert upon their first view.

Additional highlights from the report:

– Key festivities such as Singles' Day and New Year and lockdowns play an important role in peaks in clicks in the Food and Drink vertical, driven by VTA in Singapore and Indonesia.
— Health & Fitness apps in particular saw a spike in Southeast Asian markets in October, especially Indonesia, Thailand and Vietnam, mainly as a result of cross-regional awareness campaigns. A similar outcome was seen in December during the transition to the new year with health and fitness, and shopping apps.

– Marketers that are able to measure and optimize a CTA and VTA method have seen success in their campaigns.
— In Southeast Asia, ecommerce, media & entertainment, and finance are the verticals with the highest CTA + VTA and are able to optimize ads by 113% faster with low spend.
— TikTok data shows industries such as Finance, E-commerce and Media and Entertainment recorded at least 22.8% VTA conversions when compared with CTA conversions across Southeast Asia in 2020 and VTA conversions can go up to 90.8%.

– The importance of the VTA model: if the average attribution window for one vertical is one day, an Install registered by a viewer would be accredited as most users in Southeast Asia need access to WiFi to download an app.

– Singapore, being a more developed market, has a longer average attribution window of close to 1.5 days unlike just over a day in Philippines and Thailand as consumers in established economies take a longer time to convert.

– iOS 14.5's Ad Tracking Transparency feature is still being implemented and will change the app economy and ability to measure campaigns. However, Apple's SKAdNetwork, an API for measurement of ad campaigns, continues to provide advertisers with a VTA measurement option, while maintaining the privacy of the users. This emphasises that advertisers should still consider VTA as part of iOS14 dedicated campaigns. TikTok has supported SKAN CTA since the rollout of iOS 14.5 in late April 2021. Starting from June 2021, TikTok has also started to support SKAN VTA via an open beta, with more tests to be conducted before an official general release.

The AppsFlyer report analysed over 14,600 apps, 10.39 billion installs, and 6.3 billion remarketing conversions, and takes into account both click-through attribution (CTA) and view-through attribution (VTA). CTA looks at installs made after clicking on an ad while VTA registers ad impressions that result in an install without the user immediately clicking on an ad. The app may sometimes be installed a day or two later and helps to outline a typical customer's journey.

To view the full report, visit: https://www.appsflyer.com/resources/others/vta-insights-southeast-asia/

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.

Media Contact
PRecious Communications for AppsFlyer
appsflyer@preciouscomms.com

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com

International Artist Arnel Pineda, Lead Singer of the Rock Band Journey, Book “Journey of My Life” Represented by Agent Alan Morell of Creative Management Partners (CMP)

BEVERLY HILLS, CA, May 21, 2021 – (ACN Newswire) – via NewMediaWire – Announced today, international recording artist Arnel Pineda, lead singer of the rock band Journey, whose book "Journey of my Life" is represented by agent Alan Morell of Creative Management Partners (CMP). Mr Pineda's book is being adapted for TV/Film by CMP.

Arnel Campaner Pineda (born Sept 5, 1967) is a Filipino singer and songwriter. He performed locally in the Philippines and Hong Kong during the 1980's but rose to international fame in 2007 when he was selected as the new lead singer of the American rock band Journey.

Said Mr Pineda: "My manager Rene Walter (Sanre Entertainment Group) has been a trusted friend and associate for more than a decade. He led the search for the right person to represent my life story. Our clear choice was Alan Morell, for which I am very pleased and honored."

Said Rene Walter: "We looked for this attribute when we searched for the best Literary Agent to help us bring Arnel's 'Rag to Riches' story to life, and this led us directly to Alan Morell and Creative Management Partners (CMP.) Alan is highly respected within the Entertainment, Sports and Literary fields, where he is known for his professionalism, honesty, and charm. He has the knowledge, the relationships, the flexibility, and most importantly, the mindset to deliver success."

Said Agent Alan Morell: "Arnel is a fantastically gifted artist and performer. My sincere interest is to bring his wonderful story to life – the story of his struggles and heartache to the moment he was lifted from obscurity to become the lead singer of the legendary band Journey. Arnel has risen to international acclaim as he and the band helped bring Journey to the pinnacle of success. In the end, talent wins out."

Arnel's book submission to publishers will be in Q4, 2021 for bid out.

About Alan Morell:

Mr Morell has 30 years of global experience managing over 3,000 campaigns in the successful development and management of talent, literary, TV and film packaging, commercial rights, corporate consulting, media positioning, sponsorship of live events and intellectual property (IP) rights. Mr Morell is one of the few in the sports, entertainment, and the arts industry, who has represented and managed clients, that have won the whole gamut of prestigious awards: Grammy, Tony, Oscar, Emmy, ESPY, Victors, Clio, Telly and NY Times Best Selling Authors.

Links:
Journey Lead Singer Arnel Pineda Official Site … https://arnelpineda.com/
Arnel Pineda – Wikipedia Site … https://tinyurl.com/bpkz7axj
Rene Walter Representative of Journey Lead Singer Arnel. … https://www.prweb.com/releases/2013/12/prweb11391246.htm
2019-2020 Literary and Broadcast News: Announcing Allan Morell … https://tinyurl.com/d9daf9y5
Hollywood Talent Agent Icon Harry Abrams, Founder/Chairman of Abrams Artists Agency … https://tinyurl.com/2yp3e8b3
2020-2021 Creative Management Partners (CMP) Highlight … https://tinyurl.com/4kxjsjth

Contact Information:
Creative Management Partners LLC (CMP)
9440 Santa Monica Blvd. Suite 301, Beverly Hills, Ca. 90210

Copyright 2021 ACN Newswire. All rights reserved. http://www.acnnewswire.com