CleverTap Unveils RenderMax

MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2022 – (ACN Newswire) – CleverTap, the World's #1 Retention Cloud today unveiled RenderMax – a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices.

Push notifications have the power to increase customer retention rates anywhere from 3 – 10 times. Most marketers just focus on their push notification delivery rates, but a "delivered" notification that doesn't render on the user's device is a wasted effort. For those who equate delivery and rendering as equal, render rate is the percentage of the number of push notifications the end user received (and were rendered) on the user's device compared to the total number of push notifications that were sent.

All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates.

RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campaigns. This is especially true for devices that are in battery saver mode or cannot be reached due to inactivity.

"RenderMax is a testament to our continued commitment towards product development and innovation. Low render rates stifle the true potential of mobile push notifications. We are confident that with RenderMax, brands will be able to harness the full power of push notifications. What's interesting is that we are offering RenderMax to all customers at no additional cost to any brand that wants to try it out," said Anand Jain, Co-Founder & Chief Product Officer, CleverTap.

Betterhalf, India's first and only marriage super app was provided an early access to RenderMax and their push notification render rates more than doubled! Shankar Krishnamurthy, Group Product Manager, Betterhalf said, "At Betterhalf, mobile push notifications are critical for our business. With CleverTap's innovative RenderMax solution our push notification render rates have skyrocketed to 85%."

RenderMax powers up the render rates of customers' push notifications, amplifies the push notification reach, and maximizes user engagement. Enhancing the reach of push notifications can help CleverTap customers lower costs, increase engagement and conversion rates, and reduce churn.

"The CleverTap platform has a great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition," Shankar added.

CleverTap RenderMax works with Android OEMs such as Oppo, Xiaomi, Vivo, One Plus, POCO, Realme, and Samsung.

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – the world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements.

CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages.

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
Vishaal.Mudholkar@archetype.co

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Retention Cloud Leader CleverTap Launches CleverTap for Startups

MOUNTAIN VIEW, Calif. and MUMBAI, India, Nov 25, 2022 – (ACN Newswire) – CleverTap, the modern, integrated retention cloud today announced the launch of CleverTap for Startups (C4S). Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion.

Till date, thousands of large digital-native brands have benefited from CleverTap's platform which has solved their needs at scale, speed, and security. The aim now is to make solutions even more affordable for pre-launch, early-stage startups, or companies with limited monthly active users. New and early-stage businesses have very different needs from larger, well-established brands. They require more flexibility, affordability, and a partner that provides seamless support fuelling their growth plans.

CleverTap has currently partnered with more than 50 venture capital firms, incubators, and business accelerators including Sequoia Surge, Techstars, Y-combinator, AWS Activate, Accel and others to provide exclusive discounts and resources to early-stage startups through this initiative. The C4S initiative was undertaken a year back and the offerings have now been finetuned following feedback from 1000+ startups and is now ready to launch. Through this initiative, CleverTap aspires to be a growth partner for more than 100,000 new businesses by the end of 2025.

Through this initiative, early stage startups can opt for a flexible plan with no minimum scale requirement, and can make use of the platform with as low as 5000 monthly active users. The platform is designed realizing the requirement of SMBs/startups. Additionally, customers will have the option to customize the platform with add-ons and will have the ability to only pay for the services they use.

Speaking about the initiative Anand Jain, Co-Founder & Chief Product Officer, CleverTap said, "Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups. Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys."

About CleverTap

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB(TM) – world's first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction

For more information:

SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com

VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
vishaal.mudholkar@archetype.co

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

A Focus on Content and the Consumer is the Key Driver for Growth and Sustainability in Asia

Singapore, Nov 7, 2022 – (ACN Newswire) – The annual marquee event of the Asian video industry, the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry.

The Summit opened with clear views from industry stalwarts, Henry Tan, Group CEO, Astro, Clement Schwebig, Chairman, Asia Video Industry Association (AVIA), and Vivek Couto, Executive Director, Media Partners Asia, that a return to profitability and a focus on revenue was much needed for sustained growth across Asia. Though Asia was a huge but diverse and difficult market, there was no doubt certain markets will continue to grow, said Couto. However, disruption was going to continue for the next few years, added Tan, and all players had to be prepared for a rollercoaster ride.

James Gibbons, President & Managing Director, Western Pacific, Warner Bros. Discovery, also shared his views on the massive changes that the industry had gone through over the last decade. While there used to be a real emphasis on subscriber growth, and the belief that the market for subscription video-on-demand was infinite, a business without an advertising component was no longer meaningful. A wholesale reassessment of how to assess the growth and value of a company was now needed. And content was no longer an individual line of business, but represented an entire franchise opportunity that enabled businesses to build a special relationship with their consumers across all touchpoints.

This focus on content certainly resonated through the Summit. For Donovan Chan, Founding Partner, Beach House Pictures, sticking to premium programming that was efficiently produced at a high quality to deliver on what the audiences want and need was a key part of his strategy to move more content from East to West. Kirana Cheewachuen, Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation, also added that with Korea leading in script development, there was also a need to attract and develop the right talent in order to discover the secret sauce behind the success of Korean content, and hopefully replicate it in other parts of Asia.

However, while content was king, it was not an 'either or' situation, it needed to be across content, activation, distribution, and pricing, said Manish Kalra, Chief Business Officer, ZEE5 India. Leading on to rebundling, Ricky Ow, Partner, Quest Ventures, also shared that it was not 'one size fits all' and that there was a need to meet personal consumer demand and at a price point that made sense. There was also the need to solve this problem as a benefit to consumers as well as content providers, for less churn and more sustainability. For Clarissa Tanoesoedibjo, Managing Director, Vision+, aggregation was the way moving forward, with more integration across the ecosystem.

The topic of sustainability was certainly one that reiterated with the panellists this year as well. Chris Sewell, Founder, Net Zero Media, felt that more verifications and guidelines were needed around businesses to help people make informed decisions. Similarly, Esther Peh, Associate Director, Public Policy, Asia, Warner Bros. Discovery, also said that while there were industry wide tools to help take the first step towards being more conscious about your footprint and being more aware of the environmental impact, it was still very much at the nascent phase, and it was important for industry stakeholders and partners to come together. For Globe Telecom, Apple Evangelista, Head, Sustainability and Social Responsibility, while it was becoming a standard in the way they did business, there was also a need to reduce value chain emissions, both upstream and downstream, with the next step being customer education after greening the value chain.

On the advertising front, stakeholders too needed to come together as there was certainly enormous opportunity for growth in the OTT advertising space, which was currently under-indexed in Asia. While OTT was the natural evolution of TV, Elaine Tan, Head of Sales, Southeast Asia, International Business Department – Advertising, iQIYI International, felt that OTT was not quite mainstream as yet and there was still a lot of room to grow in the premium space especially with premium Asian content. "If we bring the content that users want, the growth will follow," said Tan, with the advertising dollars following suit as well after.

And though TV was evolving to OTT and Connected TV(CTV), for Alex Lowes, Vice President, Client Engagement and Growth, APAC, Finecast, the one commonality was that they were both addressable premium broadcast quality content. And with addressable TV becoming part of an omnichannel strategy, addressable TV was the future. However, a key challenge that still remained for Kanika Manglik, Regional Managing Partner, Investments Strategy, Mindshare, was the adoption of unified measurement.

Despite these challenges, there was still much positivity among the panellists. Vignesh Narayanan, CEO, Airtel Ads, shared his prediction that US$200M was the addressable opportunity in India on the table over the next 2 years. Summing it up, Alysha Dino, Senior Director, Global Business Development, Publica, added that with 50% of viewers in Southeast Asia watching content online, this was a transforming time in the industry in Asia Pacific, to make these challenges into a good opportunity.

The Asia Video Summit is proudly sponsored by Gold Sponsors Brightcove, BytePlus, INVIDI, PubMatic, Tencent Cloud, TV5MONDE, Silver Sponsors AsiaSat, Broadpeak, Dolby, Edgio, Gracenote, InvestHK, Irdeto, Magnite, MEASAT, Mirada, NAGRA, SES, Synamedia, YouTube. Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor supports the Community Outreach Programme that provides complimentary passes for local video and creative industries-related SMEs and tertiary students to participate in the virtual Summit. Complimentary in-person Mentoring Workshops will also be held on 10 November to provide insightful tips about the media industry.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.

For media enquiries and additional background information on Asia Video Summit 2022, please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
|LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Asia Video Summit Returns in 2022 with a Focus on a Future of Growth and Sustainability in Asia

Singapore, Oct 25, 2022 – (ACN Newswire) – The annual marquee event of the Asian video industry, the Asia Video Summit (https://asiavideosummit.com), will return as a full hybrid event this year on 1-2 November 2022, with physical events in both Hong Kong and Singapore, as well as a live stream of all sessions to be made available on its interactive event platform.

The Asia Video Summit is organized by Asia Video Industry Association (AVIA) with Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor. The aim of the Asia Video Summit (Summit) is to tell a holistic story of the state of the video industry, looking at all aspects of it and articulated by its decision makers, to provide its delegates with a comprehensive view of the state of the video industry today.

In the post-COVID-19 era, media and entertainment companies have been the darlings of Wall Street. This narrative has recently changed, however, and arguably irrational exuberance has given way to irrational pessimism. But is the streaming business model fundamentally flawed, or is this just a recalibration in an era of inflation and post-pandemic trauma? How do the trajectories of investment vs monetization balance each other? And where does Asia sit compared to other parts of the world? Do subscriber numbers foretell a golden period of growth in Asia that can counter negative narratives from the West?

At this year's Summit, we will be speaking to the people who are determining the future of the video industry in Asia. Besides the State and Future of the Video Industry, we will also explore the growing role and Advance of Advertising, the technology Behind the Customer Experience, a detailed look at the role of News and Sports today and the burning topic of Environmental Sustainability.

Some of the key speakers of the Summit include:
Saugato Banerjee, Managing Director Asia, A+E Networks
– Johan Buse, Chief, Consumer Business Group, StarHub
– Kirana Chew, Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation
– Vivek Couto, Executive Director, Media Partners Asia
– James Gibbons, President & Managing Director, Western Pacific, Warner Bros. Discovery
Phil Hardman, Senior Vice President & General Manager, Asia, BBC Studios
– Nicholas John, Vice President, Head of Sports, Astro
– Manish Kalra, Chief Business Officer, ZEE5
– Mike Kerr, Managing Director Asia, beIN Asia Pacific
– Sidd Mantri, Head of Product – Developing Markets, Disney Streaming
– Vignesh Narayanan, Chief Executive Officer, Airtel Ads
– Parminder Singh, Chief Commercial Officer & Chief Digital Officer, Mediacorp
– Jay Yang, Chief Executive Officer, TVING
– Nini Yusof, Deputy Chief Executive Officer, Media Prima Television Networks

Join us in person at the Asia Video Summit 2022, where, bull or bear, optimist or pessimist, we will ask those who are making the decisions and deciding the destiny of the Asian video industry the hard questions all of us are thinking. All sessions of the Summit will also be livestreamed on the event platform. For more details of this year's Summit programme and speakers, visit www.asiavideosummit.com

The Asia Video Summit is proudly sponsored by Gold Sponsors Brightcove, BytePlus, INVIDI, PubMatic, Tencent Cloud, TV5MONDE, Silver Sponsors AsiaSat, Broadpeak, Dolby, Edgio, Google, Gracenote, InvestHK, Irdeto, Magnite, MEASAT, Mirada, Nagra, SES, Synamedia. Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor supports the Community Outreach Programme that provides complimentary passes for local video and creative industries-related SMEs and tertiary students to participate in the virtual Summit. Complimentary in-person Mentoring Workshops will also be held on 10 November to provide insightful tips about the media industry.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.

For media enquiries and additional background information on Asia Video Summit 2022, please contact:

Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org |LinkedIn: www.linkedin.com/company/asiavideoia |Twitter: @AsiaVideoIA

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Launch of BYOND MOBILE is driving the Region’s 5G Industry to the Next Level

BANGKOK, Oct 17, 2022 – (ACN Newswire) – VNU Asia Pacific launched BYOND MOBILE from 28-29 September at Samyan Mitrtown Hall, Bangkok to set a platform for the networked economy of the future and its 5G product and solutions. The two-day conference and exhibition brought together business leaders from the Health, Manufacturing, Smart City and Future Mobility vertical with strategy experts from the Internet, Mobile Communications, and IT sectors.

Today, mobile broadband networks cover 96% of the population of Asia Pacific, with 1.2 billion people accessing mobile internet services. 5G momentum continues to accelerate across the region with commercial 5G services now available across 14 markets. By 2025 there will be 400 million 5G connections across the region – just over 14% of the population. The mobile ecosystem continues to contribute strongly to the economy across Asia Pacific, generating 5% of GDP across the region, which is equivalent to $770 billion of economic value added. The mobile ecosystem also supports 8.8 million jobs both directly and indirectly.(1)

"It was exciting to finally launch BYOND MOBILE after the Covid pandemic. The region's first dedicated platform for the roll out of 5G set to be the stage to connect key players within the 5G ecosystem from Southeast Asia. The atmosphere at the event was excellent as exhibitors and visitors were glad to participate at a live event again," says Isabelle Springfeld, Project Manager of BYOND MOBILE.

Visitors and media were pleased with the extensive range of 5G products and solutions from the 36 exhibiting companies and associations as well as the great networking opportunities onsite. Spread over the two show days, BYOND MOBILE welcomed 1,100+ visitors from 14 countries. Likewise, the exhibitors were satisfied with the quality of visitors. The companies stated that it was great to meet their clients and prospects face-to-face again.

"Now it's time to start thinking about where we can evolve with 5G, and this event has been really interesting. Many other 5G ecosystem players have come and brought their solutions in combination with the 5G capability – it is truly a BYOND MOBILE event," concludes Perry Poehlmann, Head of APJ CX Field Marketing, Nokia.

"This exhibition is like a glove that matches us as our company does a lot of integration and communication. We see that many of the products we built – IoT, Smart City – will be affected by 5G, that's why I think this event is the perfect fit for us," states Tanajak Watanakij, Vice President of Cybersecurity and Data Analytics, RV CONNEX.

Accompanied by the exhibition the conference was conducted with 46 sessions in two-days. The Thought Leader Arena in the main hall presented 40+ thought leaders within keynote speeches, fireside chats and panel discussions. In the Deep Dive Hub in the adjoining breakout room visitors gain deep knowledge insights through master classes and product demonstrations from exhibiting companies and associations. The visitors appreciated the quality of both the speakers and their papers.

Navachai Kiartkorkuaa, Head of Enterprise Marketing and SME Business, AIS and speaker of the Thought Leader Arena says: "This exhibition is really good. It encourages Thai Businesses or even Thai people to adopt 5G and bring more benefit of 5G to the society and to the digital economy in Thailand. I really believe that this type of event will help Thailand to promote our 5G infrastructure and make us gain more and more digital economy value from 5G."

Wisarut Gunjarueg, Thailand 5G Ecosystem Innovation Centre Manager and speaker of the Deep Dive Hub concludes: "BYOND MOBILE is the event which unites technologies providers same as the vendors. We see all the partners among different industries such as banking, manufacturing, or logistic. It's a great opportunity for the ecosystem to have a discussion and find a way to collaborate to push the economic growth of the digital economy in Thailand."

Until the new date in September 2023, the BYOND MOBILE team will create intensive contents and engaging activities in form of online webinars and physical meetup events for key stakeholders in Bangkok to discuss current industry news and stay connected.

BYOND MOBILE is a global bridge to Southeast Asia. With International experts serving the 11-country nation group, industries can connect with suppliers across the world. It will provide insight and strategies for business leaders seeking to explore and evaluate the latest technology solutions and services that drive necessary innovation.

(1) Source: GSMA Intelligence

Press Contact:
Marketing & Communications of VNU Asia Pacific
Email: communications@vnuasiapacific.com
Tel. +662 1116611 Ext. 330 or 335

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Key Industry Players to Discuss IoT, Automotive, Wireless, and Supply Chain Trends and Opportunities at EAC 2022

TAIPEI, TAIWAN, Oct 17, 2022 – (ACN Newswire) – Recent economic and geopolitical developments, on top of the supply chain shortages and tight inventories in some markets, have driven market watchers to reduce their forecast growth for the semiconductor industry this year. Gartner Inc., for one, reduced its earlier forecast of 13.6% global semiconductor revenue growth this year to just 7.4%.

The market research firm, however, noted that this down cycle is not new and has happened many times before. Despite the softness in the consumer market, demand remains resilient in the data center sector due to the continued investment in cloud infrastructure, while the automotive electronics sector is expected to see double-digit growth amid the increasing IC content per vehicle due to the transition to electric and autonomous cars.

Overall, the outlook remains bright for the semiconductor industry. According to industry association SEMI, global semiconductor equipment billings rose by 7% quarter-on-quarter in the second quarter this year, and by 6% year-over-year to $26.43 billion. Taiwan, China, and South Korea led the rest of the world in terms of quarterly billings.

Semiconductor companies worldwide are expected to expand their 300mm fab capacity at nearly 10% compound average growth rate from 2022 to 2025, SEMI said in its 300mm Fab Outlook to 2025 report. Mainly driving this growth is strong demand for automotive semiconductors and new government funding and incentive programs in multiple regions.

Highlighting such trends and innovations, the inaugural Electronics Asia Conference (EAC) 2022, scheduled for October 18–20, 2022, will feature some of the leading semiconductor companies discussing new applications and markets driving the technology developments in the semiconductor industry.

Organized by AspenCore, the publisher of EETimes Asia, EETimes India, and EDN Asia, the three-day event will feature a virtual conference and exhibition, and will focus on the latest trends and opportunities on the Internet of Things (IoT), automotive electronics, wireless technologies, and the supply chain.

The full roster of companies presenting at the virtual conference include:

Arm
Arrow Electronics (NYSE: ARW)
Bluetooth SIG Inc.
Cadence Design Systems Inc. (NASDAQ: CDNS)
Chip 1 Exchange
Diodes Inc. (NASDAQ: DIOD)
Efinix Inc.
Fair Friend Group (FFG)
Infineon Technologies Asia Pacific Pte Ltd
Molex
MosChip Technologies (BOM: 532407)
Mouser Electronics
Nordic Semiconductor (NOD.OL)
NXP Semiconductors (NASDAQ: NXPI)
Renesas Electronics Corp.
Rohde & Schwarz
Silicon Laboratories Inc. (NASDAQ: SLAB)
SMITH
STMicroelectronics (EPA: STM) (NYSE: STM)
Texas Instruments Inc. (NASDAQ: TXN)

For more information and to register, visit https://ve.eetasia.com/EAC2022.

About AspenCore

AspenCore is a unique collection of brands and products that have set the standard in meeting the demands of today’s engineers.

We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology.

Our brands include EE Times, Electronic Products, EPSNews, ESM China, IoT Times, Power Electronics News, EDN, EEWeb, Electro Schematics, Elektroda.pl, Embedded.com, Planet Analog, and more.

For more information, visit https://aspencore.com.

Contact Person:
Celia Shih
Marketing Manager
Taiwan/ASEAN Marketing and Circulation Department
T: +886 227591366 Ext. 103/222
E: celia.shih@aspencore.com

Indonesia Market Poised for Big Growth in Streaming

JAKARTA, Oct 11, 2022 – (ACN Newswire) – For the first time in three years the Asia Video Industry Association (AVIA) returned to Jakarta to host Indonesia in View 2022, an event that welcomed some of the industry's biggest players for a day of discussions dissecting the opportunities for growth in this expansive market.

Opening comments were made by Yuliandre Darwis, Commissioner with the Indonesian Broadcasting Commission (KPI) who talked about the development of the KPI over the last twenty years, and the hope for revisions to the broadcasting law which could see greater responsibilities given to them.

Highlights of the Indonesia in View Report, to be published by AVIA, were given by Bettina Cavenagh, President Director, Clarity Research Indonesia, outlining the state of Indonesia's video markets in the post-pandemic economy. Pay television had plateaued and while DTH services were the biggest victims of increased broadband penetration, cable numbers were increasing meaning the overall pay TV market remained significant, even if ARPU's were under pressure. But all eyes were now on the premium OTT market. Subscription Video on Demand (SVOD) has grown by more than 50% from 2020 to 2021, to 11.5M subscribers, while digital advertising grew by 33% over the same period. This set the scene for much debate throughout the conference on the relative merits of the subscription versus the advertising led business model for OTT.

In a conversation around growth and monetization, Hermawan Sutanto, COO of Vidio talked of the need to educate the market to pay for premium OTT services and Guntur Siboro, Country Head for Lionsgate Play further made the point that ad supported VOD (AVOD) was a different ballgame which required significant investment to monetise successfully. Whatever the business model, Avijit Duta, Deputy Country Manager for Viu, emphasized the need for the business to be sustainable and everyone was witnessing rising production costs as the production talent pool was still limited today.

In his keynote conversation, Sutanto Hartono, Managing Director of EMTEK and CEO of SCM and Vidio, discussed Vidio's emphasis on local originals and live sports as differentiators in their quest to acquire customers and keep churn down. While sports rights were expensive and not owned in perpetuity, they played a crucial role in a growth strategy. Marlo Budiman, CEO & President Director, Link Net, later added that while the pay TV market had plateaued, its death knell had not quite sounded yet and also attributed this to the role of sports and original content keeping OTT churn low.

Clarissa Tanoesoedibjo, Managing Director of MNC's Vision+, also talked about the importance of local original content and that Vision+ was increasing their investment in this sector for the service. She also pointed out that while Vision+ was primarily subscription led, the accompanying RCTI+ service was advertising led.

There was little doubt about the importance advertising played in the growth prospects for the market when Gavin Buxton, Managing Director, Asia for Magnite, Florencia Eka, Country Manager, Client Services, for The Trade Desk, and Lesley Simpson, Country Manager for WeTV and iflix Indonesia, got together. They agreed that OTT was the natural evolution of TV and provided unique opportunities for digital advertisers given the engagement with viewers. And while fragmentation of services was an issue, it was clear that there was more than enough scale in premium OTT as they looked forward to sustained growth in the sector.

Indonesia in View is generously sponsored by Gold Sponsors A+E Networks, Vidio and Vision+ and Silver Sponsors Akamai, Broadpeak, CDNetworks, Conviva, INVIDI, Irdeto, NAGRA, SES, TV5MONDE and YouTube.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and satellite ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. The AVIA is the interlocutor for these industries with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background, contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Amazfit Launches GTR 4 and GTS 4 Smartwatches in Malaysia

KUALA LUMPUR, Oct 5, 2022 – (ACN Newswire) – Amazfit, a premium smart wearable hardware brand owned by Zepp Health Corporation (Zepp), is delighted to announce the launch of the Amazfit GTR 4 and Amazfit GTS 4 smartwatches offering more choices to Malaysians pursuing an active lifestyle in sports, fashion and business.

Amazfit GTR 4

Amazfit GTS 4

Busy business executives can go straight from their offices to the gym or pool with the Amazfit GTR 4, which is catered for sports and business. This newest iteration of the Amazfit GTR 4, while retaining the appearance of a traditional watch with rich design texture, has enhanced sports functions with a business-like appearance that can be worn to meetings.

Those pursuing an active lifestyle need not worry when they put on the Amazfit GTS 4, as it is just as good for a dinner date as it is for sports. With a slim and stylish appearance, the Amazfit GTS 4 also has enhanced sports functions while still remaining ultra-thin and stylish.

The Amazfit GTR 4 has a bigger screen than its predecessors, coming with a 1.43'' HD AMOLED display and providing a more immersive visual experience. The Amazfit GTS 4 comes with a 1.75'' HD AMOLED display and modern square design. Both have always-on display. For the GTR 4, there is a selection of over 200 watch faces, with 15 editable watch faces and 30 animated watch faces. For the GTS 4, there are over 150 watch faces, 10 editable watch faces and 30 animated watch faces.

Amazfit has rolled out a range of new features to support the sports lifestyles of wearers. Both the GTR 4 and GTS 4 come with Dual-band Circularly-polarized GPS antenna technology; route import and real-time navigation; smart strength training mode; interval training template; sports reminders and voice broadcast and; track run mode. In addition, there are over 150 sports modes and smart recognition that can track wearer's sports condition and performance. Both have 5 ATM water resistance and for health monitoring, have the new BioTracker 4.0 to track blood-oxygen and heart rate.

GTR 4 comes in Superseed Black, Vintage Brown Leather and Racetrack Grey while GTS 4 comes in Infinite Black, Misty White, Autumn Brown, and Rosebud Pink. The GTR 4 and GTS 4 will be launched at a promotion price of RM799 (Retail priced at RM829). Early birds will get Starbucks card valued at RM30 while those who purchase other Amazfit products will get Celebrity Fitness 2Pax seven-day free trial pass worth up to RM1,092.00, all while stocks last.

Find out more about the Amazfit GTR 4 and GTS 4 smartwatches at https://www.amazfit.com/my or Amazfit's e-commerce partner platforms Shopee, Lazada, Tik Tok Shop and PG Mall.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit's brand essence is "Up Your Game", encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, and EMEA and APAC regions. For more information about Amazfit, please visit www.amazfit.com.

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Brawijaya University develops GIS-based IoT for disaster mitigation

Malang, East Java, Indonesia, Sep 30, 2022 – (ACN Newswire) – Brawijaya University has developed an Internet of Things (IoT) technology based on the Geographic Information System (GIS) to mitigate disasters in Pronojiwo district, an area affected by the eruption of Mount Semeru.

A lecturer on urban planning at the Faculty of Engineering of Brawijaya University, Adipandang Yudono, Ph.D., has developed an Internet of Things (IoT) technology based on the Geographic Information System (GIS) to mitigate disasters in Pronojiwo district, an area affected by the eruption of Mount Semeru. (Photo: ANTARA/HO-Humas UB)

"The data generated by IoT can be crucial information in dealing with disaster-affected areas," a lecturer of urban planning at the university's Faculty of Engineering, Adipandang Yudono, Ph.D., said here on Thursday.

After the Semeru eruption some time ago, the IoT technology was used to enter a number of data regarding the number of refugees, logistics, the distribution of survivors, the location of the post, medicines, and food, among others, he informed.

According to Yudono, during the recovery period, the GIS-based IoT technology has been used to map the condition of agriculture, livestock, as well as damaged schools in affected areas.

"This data can be used as a support system for determining areas that can be rehabilitated or determining lines for the protected areas," he said.

Meanwhile, a volcanology and geothermal expert at Brawijaya University, Prof. Sukir Maryanto, said that the IoT system can work via two methods: through human media and the use of sensors.

When using human media, the IoT works in three stages, namely entering or inputting data, which can then be managed using a database, he informed. The database is then forwarded to the operational dashboard.

The operational dashboard contains infographics on the distribution of activities, the number of activities, and their graphs. Meanwhile, electronically, the IoT inputs data based on electronic sensors installed somewhere.

"In the future, the geospatial-based IoT can be used for planning activities for the recovery of areas affected by the Semeru eruption, such as reforestation," he said.

According to the chairperson of the Independent Learning Program for the Independent Campus (MBKM), Semeru, Dr. Sujarwo, the IoT for disaster mitigation is supporting the activities of students involved in the Semeru humanitarian project.

"This (IoT) makes it easy, especially in identifying damage and providing better information, such as the number of damaged buildings and data on affected areas," Sujarwo said.

In addition to the use of IoT for disaster mitigation, the MBKM Semeru has also initiated a "school and town watching" system, which is also being carried out with the help of schools and communities.

The disaster mitigation effort in schools or "school watching" involves identifying elements in schools that are at risk, analyzing the impact of risks, and finding solutions to problems when a disaster strikes.

Meanwhile, "town watching" is a program wherein people living in an area, namely residents, children, and students, go around the area to see and identify dangerous places when a disaster occurs.

"Town watching" seeks to increase public awareness on disaster management, identify environmental and surrounding vulnerabilities, and identify community capacities or resources that can be used when a disaster occurs.

In addition, it also identifies the main problems in the community and finds solutions to these problems.

Written by: Yashinta Difa Pramudyani, Editor: Suharto (c) ANTARA 2022

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com

Philippine Industry Body Launched for Stronger Content Protection and Anti-Piracy Efforts

MANILA, Sep 29, 2022 – (ACN Newswire) – Today, leading Philippine industry players including, Globe, GMA Network, Inc., Cignal TV, Inc, KROMA Entertainment and Smart Communications, Inc, joined hands with the Asia Video Industry Association's (AVIA) Coalition Against Piracy (CAP) to announce the formation of the Video Coalition of the Philippines (VCP).

The VCP aims to push for stronger intellectual property protection in the Philippines that will protect both original content and users, as well as promote the Philippines creative and media industries, not only in the Philippines but around the world.

VCP convenors will build on the momentum of the presentation of the proposed Revised Intellectual Property Code in the Philippines' 19th Congress in July and the recent Protection of Online Content Summit held on September 2 in Manila.

House Bill No. 0799, filed by Albay 2nd District Rep. Joey Salceda, aims to update the Philippines' patent application system and make it "more attuned to the digital age." It also "provides for technologies and media that were not anticipated" at the time the intellectual property code was enacted.

Proposed revisions also give regulators greater authority to combat IP violations, including the power to issue "permanent blocking orders, takedown orders, cease-and-desist, or disable access orders" against websites, service providers, and online platforms, including social media. The current IP code does not cover electronic or online content in its definition of pirated goods and lacks clear provisions that would allow for efficient and effective site blocking, and other interventions against online IP violations.

CAP General Manager Matt Cheetham said, "With the presentation of Bill No. 0799, "An Act Establishing for the Revised Intellectual Property Code of the Philippines" to the House, the Philippines has a golden opportunity to not only update and future proof its intellectual property regime, but to act as a launching pad for intellectual property to protect consumers and advance the overall Philippine economy."

Cheetham further noted CAP's recent YouGov survey showed Philippine consumers believe a government regulation for Internet Service Providers (ISPs) to block pirated content would be the most effective measure to reduce piracy in the Philippines.

Globe, the Philippines' leading digital solutions platform, has been an advocate of anti-piracy through its #PlayItRight advocacy. Globe hopes to rally consumers and stakeholders behind original content creators by making online content affordable and accessible via content subscription.

"Revising the Intellectual Property Code will go a long way in protecting Filipino consumers from the dangers that lurk in pirate sites and improving cybersecurity in the country, especially as Filipinos now rely heavily on digital platforms," said Globe Chief Information Security Officer Anton Bonifacio.

Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer, said revising the IP Code is necessary to improve the country's regulatory environment just as the government aims for greater digitalization.

"The use of digital technologies and platforms is expected to further expand in the years to come, whether it be for education, finance, health or recreation. It is, therefore, urgent that we provide better protection for the creative industry and give them a secure environment conducive to creativity and innovation," said Crisanto.

"Upholding intellectual property rights in the Philippines enables the creative industry to grow and thrive. KROMA, through the Video Coalition of the Philippines, is committed to collaborate with stakeholders to ensure that this is observed, for the industry's success and sustainability," said Jil Go, KROMA's Head of Broadcast and Publishing.

"GMA's participation in the Video Coalition of the Philippines presents an opportunity to further strengthen our existing anti-piracy initiatives by working with other players in the industry to push for the implementation of site blocking mechanisms and help protect our viewers and GMA content against unauthorized uploaders," said Joseph T. Francia, First Vice President and Head of Operations, GMA International.

Pointing to the impact of site blocking in Indonesia, where traffic to pirate sites has dropped by more than 75% since the government implemented their rolling site blocking procedures in 2019, Cheetham further noted, "The effectiveness of site blocking is backed up by CAP's most recent YouGov consumer surveys in which more than 50% of Indonesian consumers say that they have stopped or rarely access pirate services as a result of the highly efficient and effective blocking measures in place there."

"Perhaps more importantly, 76% of Indonesian consumers say they are accessing more legal content and pirating less, and 26% have subscribed to legitimate sources as a result of illegal streaming sites being blocked. Blocking as an educational tool may also be evident in 95% of Indonesian consumers agreeing that online piracy does have negative consequences – the highest in the region," said Cheetham.

When done efficiently and effectively, site blocking has a massive impact on combating piracy, changing attitudes and protecting consumers.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org

Copyright 2022 ACN Newswire. All rights reserved. http://www.acnnewswire.com